JASPER CHENG - GRAPHIC DESIGN PORTFOLIO - 2024

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GRAPHIC DESIGN PORTFOLIO

YAT KIU JASPER CHENG


COVER LETTER: In my most recent creative pursuit, I dedicated several years to the architecture and design industry, honing my skills in spatial and visual curation. Yet, beyond mastering the craft, I gleaned profound insights into the importance of collaboration and attentive listening while working with clients and colleagues. However, recent life circumstances have prompted a pause in my architectural journey. Consequently, a new vista has emerged, providing the time for me to explore additional avenues of creativity, and I intend to relish this opportunity to broaden my range of creative skillsets. Although my experience in graphic design is somewhat limited, I am committed to perpetual self-improvemen and seek practical scenarios to apply my skills. While I have found deep fulfillment in my personal projects within the realms of hospitality and fine arts so far, I remain mindful of the vast array of intricacies and experiences awaiting discovery. I am confident that my prior experience in architecture will facilitate a comfortable transition into graphic design, while enriching ongoing dialogues within the field. Having formed friendships within the KERB and YOUTH studios community, I have long admired Studio eNaR’s work and I am eager to learn from the professionals whose designs I regard as inspiration on a daily basis. 003 001


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PROJECT FEATURES

SELECTED WORKS 2019-2024

HOSPITALITY + BRAND IDENTITY

Brand Identity design for paint and sip events company based in Northern Quarter, Manchester

FINE ARTS & CURATION

- Tote Bags - Business Cards - Posters & other marketing

Fine art practice, curated exhibitions and merchandise

CONCEPT ARCHITECTURE Architectural concepts graphics, client presentation documents & publishes

- Press Releases - Private invitations - Campaign Graphics

BRAND ARCHITECTURE Architectural brand graphics, look & feel, client presentation documents

ARCHITECTURE PUBLICATIONS Architectural concepts graphics, client presentation documents & publishing

- Design software graphics - Legal documents - Interior design concepts

OTHER LINKS AND FEATURES: Architecture project feature on Dezeen: https://www.dezeen.com/2021/06/10/manchester-school-of-architecture-schoolshows/ Fine arts practice website: www.yatkiujasper.com Architectural magazines/ portfolio publishes: www.issuu.com/yatkiujasper

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HOSPITALITY + BRAND IDENTITY Brand Identity design for paint and sip company based in Northern Quarter, Manchester

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PAINTED COTTON SHOPPER Made with 100% natural cotton, the Fres-

Say goodbye to the hassle of juggling

everyday essentials, from the weekly

companion for your on-the-go lifestyle.

co shopper is design to accommodate

grocery haul to your trusty laptop, its spacious design ensures you breeze through your day with ease and elegance.

multiple bags and hello to the ultimate Experience the perfect blend of func-

tionality and sustainability – because you deserve nothing less.

“PAINT YOUR OWN GRAPHIC” FRESCO SHOPPER (CUSTOMISABLE)

PAINT YOUR OWN GR A P H IC


THE ART STUDIO WORKSHOP

STUDIO SNAPSHOTS SNAPSHOTS OF STUDIO INTERIOR DECORATION DETAILS

Photographs comissioned by professional photographer

Indulge your senses in the ultimate artistic escape at the basement studio – where creativity meets coziness. Surrounded by lush greenery, people are emmersed in the gentle embrace of nature, letting its calming presence soothe our weekly worries. The gentle curves of the logo echo the natural flow of our creativity. Get lost together in the artistic journey with friends in the joy of painting and cherishing the simple moments.

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FINE ARTS & CURATIONS Fine art practice, curated exhibitions. Graphics for marketing, press release.



“A PLACE NOBODY KNOWS”

ART EXHIBITION CURATION An exhibition exploring nostalgia within contemporary youth culture and one’s relationship with temporality. A solo project featuring paintings as well as posters, press releases, invitations and spatial curation.

Location: Saan.1 Gallery, Northern Quarter Manchester 015


PUBLISHES & PRINTED GOODS

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2 1) “Drifting Porsche” Giclee Print 2) “The Party’s Over Cowboy” A5 Postcard

Exhibition Poster (Social Media)

Top: Private viewing invitation Bottom: Press release spread

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PAINTINGS

LATEST WORKS

Selected Works 2023

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Lost in Redwoods 2023

Drifting Porsche 2023

Medium: Emulsion & Pumice on Canvas

Medium: Emulsion & Pumice on Canvas

Dimensions: 150 x 130 cm

Dimensions: 150 x 120 cm

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Ball Game 2023

Hanging on a High Tempo 2023

Medium: Oil on Canvas Dimensions: 20 x 20 cm

Medium: Emulsion & Pumice on Canvas Dimensions: 150 x 120 cm

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Bookshelves 2023

Clouds 2023

Medium: Oil on Canvas

Medium: Emulsion & Pumice on Canvas

Dimensions: 30 x 20 cm

Dimensions: 40 x 30 cm

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Hamm’s root beer commercial 2023

The Party’s Over Cowboy 2023

Medium: Emulsion & Pumice on Canvas

Medium: Oil on board

Dimensions: 30 x 20 cm

Dimensions: 40 x 30 cm

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009 Night Drive 2023 Medium: Emulsion & on Canvas Dimensions: 150 x 130 cm

010 Camp 2023 Medium: Emulsion & on Canvas Dimensions: 120 x 100 cm

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011 What is it? 2023 Medium: Oil on Board Dimensions: 40 x 30 cm

008 The Party’s Over Cowbot 2023 Medium: Oil on Board Dimensions: 40 x 30 cm

012 Night Train 2023 Medium: Oil on Canvas Dimensions: 40 x 26 cm


005 Bookshelves 2023 Medium: Oil on Canvas Dimensions: 30 x 20 cm

Hamm’s Root Beer Commercial, 2023 Medium: Emulsion & Pumice on Canvas

Ball Game, 2023

Medium: Emulsion & Pumice on Canvas


FASHION GOODS ‘The Party’s Over Cowboy’, digitally

Inspired by t-shirts from the 90s where

picture with hints of yellow and red, the

were printed in B&W on a loose fit shirt,

printed on white cotton t. Orginally a blue printed graphic was photoshoped to with a b&w etched effect to easily combine

this design pays a visit to the yesteryear, stimulating the nostalgic sensations in contemporary youth culture.

FINE ARTS AND FASHION

with one’s existing wardrobe.

celebrity mugshots & rock album covers

“THE PARTY’S OVER COWBOY” (ETCHED) T-SHIRT

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BENJAMINE IN BLUE CAR ETCHED T


ARCHITECTURE & DESIGN Architectural works and publications produce between 2018 - 2023 From University Projects to Professional Practice: A Portfolio Showcasing Magazine Publications, Client Presentations, and Legal Documentations

Many of the showcased works were collaborative efforts produced by a team. Proper credit is extended to the relevant organizations and their contributing members. 023


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INTERIOR DESIGN CONCEPT GRAPHICS

CO-WORKING SPACES PROJECT WITH 5PLUS ARCHITECTS A confidential project situated inside an industrial estate, colours pallets were carefully chosen to orchestrate a visually balanced co-workspace. As a team we put together presentation documents to graphically communicate our ideas, showcasing our confidence in the use of colour at the same time.

Colour pallet and textures

MATERIALS LOOK & FEEL COLOUR SCHEME, PATTERNS AND TEXTURES STUDY

Focusing heavily on the visual elements within the space while designing, we shifted our section towards the warmer side of the colour spectrum, with hints of red as a complimentary to provide balance. The pallet was flattened on the page graphically to mirror the visual hierachy in both the 2D and 3D space. 033


Photoshop & CGI image (Initial concept image)

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Co-working space & change facility Project Name & Location:

Architect

Project Type:

5plus Architects

Existing structure refurbishment & Retro fitting

Confidential

Website: https://5plusarchitects.com/studio/

Key 1. Draught Lobby 2. Speed Gates 3. Main ‘High Street’ Route 4. Coat Storage & Lockers 5. Food Prep Kitchen 6. Mini Market 7. Hot Food Counter 8. Recycling Area 9. Amenity Kitchen 10. Amenity / Touch-Down Area

11. Feature seating 12. Locker/ Storage Area 13. Feature Stairs 14. Change Area Entrance 15. Cleaners Store 16. WC’s 17. DryingRoom 18. Showers 19. Lift 20. Escape Stair

Presentation of Architectural Drawings

Section Plan

A strict black and white visual language is consistent throughout the industry while presenting technical information. Heavy lines dictate the subject on the base while text appear delicately on the top layer, providing overall an visual balance, enabling information to be consumed comfortably and with focus.

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21. Office / Goods-in area 22. Step-Over 23. Kanban 24. Store/ Equipment Office 25. PJ Drop 26. Showers 27. Flexible Change Area 28. Controlled Access Speed Gates 29. New External Escape Stair 30. Plant Deck

31. Existing External Escape Stair 32. Existing Substation 33. External Plant Area 34. Ramp 35. Link Corridor to Facility


Out sourced CGI image (Presentation concept image) 036


RESIDENTIAL PROJECT GRAPHICS

WEST BAR SQUARE, SHEFFIELD PROJECT WITH 5PLUS ARCHITECTS West Bar is a masterplan project in Sheffield, with 10 buildings to be built in total. Many eyes will lay on the project throughout its development hence documents produced must be with clear and strict visual order. The sans-serif font Helvetica is used widely to present read information, sitting neutral as a backdrop to the architectural techical drawings.

Siteplan and layout, feasibility study design access statement

“TECHNICAL DOCUMENTS” VISUAL HIERACHY IN ARCHITECTURE INDUSTRY Templates were made avaliable by 5plus internal graphic designer to assist employees in producing ‘on brand’ graphics. Helvetica serves as the consistent font, used fairly common in the industry. Text and read information are often situated on the top left side of pages while graphics are situated on the right side, setting context for readers before exploring the visuals. Users are given pre-measured flexibility in rearranging information within these zones.

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PUBLISHES & PRINTED GOODS “LITTLE SHEFFIELD” PHOTOGRAPHS BY MARTIN DUST Photography book commissioned and designed by 5plus Architects. Created as documentary and paying tribute to the industrial history of the area.

Front Cover with Clarendon BQ font

Clarendon BQ was used in title texts to pay tribute to Sheffield’s industrial past, while the sans-serif Helvetica font was used to present read information.

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CURRICULUM VITAE

EMPLOYMENT HISTORY ARCHITECTURAL ASSITANT at 5PLUS ARCHITECTS MANCHESTER

- Participation in designing architectural + interior schemes for multiple award winning practice - Proficient in Adobe Creative Cloud softwares to present design concepts and products - Skilled at physical model making with cards and paper - Communication with building materials suppliers and relevant contractors - Managing construction drawing packages in ongoing project

ART DIRECTOR at FRESCO ART WORKSHOPS MANCHESTER

- Acting as Art Director of company, leading brand identity across all platforms - Resource management with a team of 3 people - Representing brand and company, building connections within hospitality industry in Manchester - Tutition in painting classes, providing visual arts education for the general public

SELF-EMPLOYED ARTIST MANCHESTER / LONDON

- Director of multiple events and exhibitions - Desiging printed and published goods for artist campaigns - Artworks featured on multiple articles, galleries and magazines - Studying the communication via visual elements - Self managing as ‘artist agent’

EDUCATION MANCHESTER SCHOOL OF ARCHITECTURE - UK BA (Hons) Architecture (First Class Honours)

SKILLS & SOFTWARES DIGITAL SOFTWARES

PHYSICAL SKILLS

- Adobe Photoshop - Adobe InDesign - Adobe Illustrator - Adobe Xd , Dn - SketchUp Modelling - AutoCAD softwares

- Wood Working - Metal Working - Water based paints - Oil based paints - Card Modelling - CAM related crafts

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