IN-STORE SEASON GUIDE SPRING/SUMMER‘17 COLLECTION
“Our collection is more than just apparel: it’s a story. A story that’s meant to inspire. We’d love it if you could help us tell this story. After all, what’s a store other than an inspiring collection of stories”
YAYA SPRING/SUMMER 2017 // IN-STORE SEASON GUIDE ©
INTRODUCTION Thank you all for being on board for this season’s collection. To support you in the best way we can, this in-store season guide will give you some basic need-to-knows that will contribute to your sales. We’ve included: • • • • • •
The collection and its storyline Instructions on visual merchandising Details on key items All YAYA WOMEN items All YAYA HOME items Inspiring brand shoot visuals
But before we get to those details, please read our basic information on: • • • • •
Collection structure Marketing approach Promo packs Shop supplies Visual merchandising
COLLECTION STRUCTURE The SS17 collection will be divided into five deliveries. Each delivery will in turn be divided into three sub-themes. This way we gradually guide you through the collection’s storyline. PRODUCT NUMBERS To clarify how our products are divided across all deliveries, we’ve given each item a product number, followed by a three-digit extension. To indicate NOOS (Never Out of Stock) and key items, we have added a letter. For example:
004005-712 7 = year (7 for 2017) 1 = season (1 = summer / 2 = winter) 2 = number of the delivery drop (1 = 1st delivery, 2 = 2nd delivery, etc.)
NOOS products: Key item:
093034-711N 004009-711K
In each delivery, NOOS items are presented before the regular items.
MARKETING APPROACH People take the center stage at YAYA. They are not merely customers, fans, followers or likers; they are human beings and we want to give them an experience. We’d like to refer to this as P2P marketing. STORYTELLING With the aim of connecting to real human experiences, we have chosen to incorporate storytelling into our content marketing strategy. Stories are easy to understand, easy to remember and easy to relate to. Moreover, they’re demographic-proof and highly contagious. We choose dialogue over a megaphone anytime. 360 DEGREES MARKETING We have created a way of unifying offline and online media to ensure that our customers fully grasp the feeling we’d like to spread. IMAGE CENTRIC MARKETING Many people are visually oriented. To accommodate this need for visuals we deliver brief but comprehensive messages in a visually attractive way. UNITY IS KEY To create a consistent image we always make sure the content on all of these channels is aligned perfectly. In-store communication will respond to this with catchy showcards and lookbook cards. Your promo pack will be equipped with (a part of) these in-store communication items. IMAGE LIBRARY: USING IMAGES & SOCIAL MEDIA Please log in to the webshop on yaya.nl/b2b to find our image library containing: •
Campaign images
•
Lookbook photography
•
Product photography of the entire collection
•
YAYA Corporate logo
•
YAYA WOMEN logo
•
YAYA HOME logo
Look for ‘DASHBOARD’ and click ‘IMAGE LIBRARY’. No account yet? Just contact our customer service at cs@yaya.nl. Are you with us in spreading the YAYA story? We’d love for you to tag along. To avoid confusion, we vote for wearing the same uniform. Please use our images without editing them, as stated in the regulations (disclaimer) you agreed with when using our assets. Thank you! Don’t forget to follow us on Facebook, Instagram and Pinterest
/ YAYA.thebrand
/ YAYA.thebrand
/ YAYA_thebrand
PROMOPACKS Depending on your order volume, you have received promo pack A, B, C or D. In case you require more copies of the in-store season guide, home showcards, consumer brochures or card clips, please order these in the B2B webshop directly at cost price by visiting the section ‘shop supplies’. Keep in mind that stock is limited. Explanation of all promotional materials: IN-STORE SEASON GUIDE Our Bible for this season that gives you all information regarding this season’s collection, including storytelling, key items, product information, marketing approach, visual merchandising instructions, and shop supplies. BRAND SHOOT SHOWCARDS Pictures of our YAYA WOMEN and YAYA HOME collection used in our marketing campaign that visually tell the story throughout the collection.* LOOKBOOK CARD* An visual representation of how our key items look when wearing them. HOW-TO-WEAR CARDS* Visuals with three examples of how to wear a certain key item with the rest of our collection. QUOTE CARDS* Fun quotes to make your customers smile. NEW COLLECTION AND SERVICE SIGNING Specific signs to be put in the store containing relevant information regarding the collection, the brand, service and possible vacancies. CONSUMER BROCHURE A fun and inspiring brochure to be given to consumers after purchasing YAYA items in your store. RETAIL CALENDAR A detailed schedule that includes delivery dates, subthemes, color schemes, campaign visuals, lookbook visuals and key items and dates on when to present this in-store. Can be found at the end of the in-store season guide and separately. * Please find plastic card clips to attach these promotional materials enclosed in your promopack. If you have any feedback regarding the promo packs, please contact our marketing department at marketing@yaya.nl.
SHOP SUPPLIES Our shop supplies help to create an overall YAYA experience. Please log in to the B2B webshop and visit the ‘shop supplies’ section to order these products – and others – online. Non-seasonal •
BAGS Our white paper bags, with YAYA logo, are available in three different sizes. Size S – 942014 / 200 pcs Size M – 942015 / 200 pcs Size L – 942018 / 100 pcs
•
TISSUE PAPER Logo print Spatter print Star print
•
– 951021 / 200 pcs – 951022 / 200 pcs – 951023 / 200 pcs
COFFEE CUPS YAYA and coffee are inseparable. Please order our YAYA branded coffee cups and invite your customers over for a tasty cup of coffee.
•
Coffee mugs “UNDER THE TABLE” Coffee mugs “SIP ME BABY” Coffee mugs “EL YAYO”
– 900097 / 50 pcs – 900098 / 50 pcs – 900099 / 50 pcs
CARD CLIPS
– 990409 / 5 pcs
Seasonal •
CANVAS TOTE BAGS YAYA YAYA YAYA YAYA YAYA
•
tote tote tote tote tote
bag bag bag bag bag
‘FLAMINGO’ ‘LIPS’ ‘WINE’ ‘EMOTIONAL’ ‘SWIMMERS’
– 942108 / 25 – 942109 / 25 – 942110 / 25 – 942111 / 25 – 942112 / 25
pcs pcs pcs pcs pcs
PROMO PACK Instore Season Guide Consumer Brochure A4 HOME showcards
– 951030 / 1 pc – 951031 / 25 pcs – 951032 / 1 set
VISUAL MERCHANDISING Our styling department designs collections that are balanced, yet surprising, trendy, yet unique. Each delivery and each sub-theme contains color schemes, fabrics and finishes that visualize the story behind the collection. To make sure that the synergy of the storyline and the collection comes into its own, we kindly ask you to follow our guidelines with respect to visual merchandising. SILENT SALES FORCE A visually appealing and commercially strong presentation of our story will not only create a real shopping experience with a YAYA feeling, but will mostly enhance sales. A proper and balanced buy-in, an attractive display and an honest consult will result in a better sell-out. Visual merchandising is basically a ‘silent sales force’, as consumers will be able to browse through the store by themselves, merely with the help of your display. Consumers will think they have created their own set, while in fact their choices have been silently influenced by the strength of the presentation. VISUAL MERCHANDISING GUIDELINES Please use the following guidelines when presenting the collection in your store: • • • • • • • • •
Create sets by placing matching items next to each other Create color themes Use different colors on your walls Put the key items on the front Use key item cards to support the key items on the front Dress up the garments on the front for inspiration Roll up the sleeves (occasionally) Make sure the how-to-wear items are placed close to the key item itself Play with colors and prints on the table by displaying clothing and HOME accessories
IN-STORE VISUAL SUPPORT Our brand shoot showcards, how-to-wear cards and lookbook cards will enhance the presentation of our collection. First of all because we keep promoting these images in our online and offline communication to create recognition and enhance sales, second of all because these visuals inspire the consumer on how to wear the items. Please pay attention when using these tools by making sure they’re presented straight and neatly aligned with other tools in the same compartment. Check the retail calendar in the back to make sure the tools match the delivery. TIP: Take a step back from your display to have a good look at your visual merchandising. Keep an open mind and get inspired by new ideas that may come up. This will help you present your collection to its full extend. PS: We’d love to see your shop! Please send us photos of your displays at marketing@yaya.nl.
PAGE 8
Distance, boundaries, contrasts; it all seems to fade. Our society has progressed in such way, that technology allows us to be involved in each other’s lives on a constant basis, no matter where we are. Sharing has become a major value in our lives. Yet, for the last decade we’ve shared so much of who we are, where we’ve been, what we think and what we’ve accomplished, that we’ve slowly become a little overfed with trying to prove how unique and fantastic our lives are. We’ve come to realize that our lives are not just a collection of cool events, fantastic shoes, athletic achievements or enviable adventures. We’re people who go through heartbreaks, insecurities, moments of boredom or just day to day life. And you know what? That is fine. That day to day life is exactly what it’s all about. It’s raw, sometimes painful, but it’s mostly fun, real and it’s ours. At the same time technology is here to stay. We cannot go around it and we don’t have to. And so we embrace all of its possibilities, using them deliberately and redefining how they can amplify our daily lives. This synergy of technology and authenticity, though seemingly in contrast, is what’s inspired us with this collection: JUXTAPOSE.
J UXTA P OS E ( ju h k- stu h -po h z ) v e r b ( 1) To pl a c e c l ose t oge t h e r or s id e b y s id e , f o r c o m p a r is o n o r c o n t r a s t .
01 T h e ot h e r h al f
02 to k i o to u c h d ow n
03 s u bu r ba n s ky l i n e s
04 L a C o o l f em m e a f r i ca i n e
05 v i va c u ba !
YAYA H O M E
PAGE 12
01
01 T H E OT H E R H AL F “I used to borrow my brother’s sweater back in the days. It’s a habit I haven’t given up and secretly I know my other half doesn’t mind at all, despite his grumbling. So I walk around the house in his sweattrousers, or I do groceries wearing his knitted cardigan. But the other day he decided to get back at me so he put on my new sleeveless, oversized top. It actually fit him. Bummer.” WORL D WI D E TR E ND // ge nde r le ss c lot hing F a s h i o n i s b e c o m i n g t i me l e ss, a ge le ss a nd ge nde r le ss. Diffe re nc e s be t w e e n cl o t h e s f o r me n a n d wo me n a re de c re a sing. A re a l t re nd a mong w ome n? Th e y b o r ro w c l o t h e s f ro m t h e o t he r se x. B oy fr ie nds, be st fr ie nds, brot he r s… I N THI S CO LLE CTI O N sp o rt y, ma nly influe nc e s DE TAI LS S p o r t y d e t a i l s l i k e side t a pe s, polo c olla r, la r ge c uffs SHAPE S Ma n l y, o v e r s i z e d , i t e ms wi th la r ge c uffs, He nle y t e e s, bombe r ja c ke t s CO LO R I NG gr a y, b l a c k , d u s t y p i n k , s e a blue , dust y mint , blue de nim, sha de s of w hit e PR I NTS T i e- pr int s a nd st r ipe s FAB R I CS c o m f o r t a b l e m a t e r i a l s a n d l u xur y fa br ic s, inc luding t ight knit s, c ot t on t w ill, c u p ro , s c u b a , j e r se y, p i m a c ot t on, poplin, c a shme re a nd v isc ose c re pe
L e t ’s t a k e a pe a k in t he ot he r ha lf ’s c lose t !
PAGE 14 DELIVERIES 0-1 // CATALOGUE - NOOS // THE OTHER HALF
004192-711N
093052-711N
341112 640202 99859
00000 64020 99115 99859
JERSEY V-NECK TEE 95% CMD / 5% EL
BASIC TOP BUTTONS AT BACK 100% CO
091016-711N
004202-711N
00000 64020 99115 99117
341112 99859
SHORT SLEEVE BLOUSON TOP WOVEN BACK 1ST: 50% CO / 50% CMD 2ND: 100% CV
BASIC FITTED TOP 80% CV / 18% PA / 2% EL
091241-711N
093041-711N
00000 99115 99117
00000 99115 99859
BASIC SINGLET 95% CO / 5% EL
JERSEY TEE 95% CMD / 5% EL
JERSEY BOATNECK TEE 95% CMD / 5% EL
093046-711N
091247-711N
00000 99115 99859
00000 99115 99117
BASIC LONG SINGLET 95% CO / 5% EL
PAGE 15 DELIVERIES 0-1 // CATALOGUE // THE OTHER HALF
004166-711
004170-711
004185-710
99691
99859
00001
KNIT TOP WITH SLITS 62% CV / 38% PES
DEEP V-NECK SQUARE SWEATER 35% PA / 30% CV / 30% WO / 5% WS
004169-711
004167-711
99117 99691
99859 999372
GRAPHIC JACQUARD SWEATER 77% CV / 23% PES
COLORBLOCK KNITTED DRESS 100% CO
004172-711
004182-711
64020 99859 999372
99115 99691 99859
PANEL SWEATER UNEVEN HEM 35% PA / 30% CV / 30% WO / 5% WS
V-NECK KNITTED BLOUSON TEE 57% CV / 43% CO
TUNIC BATWING SLEEVE BACK DETAIL 72% CV / 28% PES
WRAPPED FINE KNIT DRAPE TOP 35% PA / 30% CV / 30% WO / 5% WS
004183-711
004177-711
004177-710
99115 99117
991151
00001
KNITTED FITTED COLORBLOCK SKIRT 72% CV / 28% PES
KNITTED FITTED SKIRT 72% CV / 28% PES
PAGE 16 DELIVERIES 0-1 // CATALOGUE // THE OTHER HALF
004204-710K
004193-711
996911
000011 996911
004204-711K 996911
BOATNECK STRIPE PATTERN SWEATER 50% CO / 50% PAN
SWEATER POLO COLLAR 100% CO
004186-711
004205-711
004200-711
99116
99117
99691
BOXY V-NECK SWEATER 86% CV / 14% PA
REVERSIBLE HALF LONG CARDIGAN 100% CO
LONG KNITTED BOMBER 80% CO / 20% WO
004209-711
004211-710
99117 99691
000011 004211-711 000011
OVERSIZED SKEW NECKLINE TOP 72% CV / 28% PES
BASIC NEW OVERSIZED CARDIGAN 100% CO
V-NECK STRIPED SWEATER 100% CO
004212-711
012357-711K
10602 99115 99859
00000 34303 63920
LONG BOYFRIEND BLOUSE 75% CO / 22% PA / 3% EL
PAGE 17 DELIVERIES 0-1 // CATALOGUE // THE OTHER HALF
012356-711
012361-710
99115 99117
00001 10602
V-NECK BLOUSON 56% CUP / 44% CV / 2ND:65% CV / 35% PA
BLOUSE TAPE 100% CV / 2ND:75% CO / 22% PA / 3% EL
012355-711
012361-711
00000
10602 99115 99116
BLOUSE TAPE 100% CV / 2ND:75% CO / 22% PA / 3% EL
BLOUSE STRAP 75% CO / 22% PA / 3% EL
012364-711
012380-711
012384-711
000001
99117
991151
BLOUSE STRIPED 100% CO
V-NECK BLOUSE 100% CV / 2ND:75% CO / 22% PA / 3% EL
LONG BLOUSE BUTTONS 100% CO
SHIRT BLOUSE ALL OVER PRINT 100% CV / 2ND:65% CV / 35% PA
012382-711
012394-711
10602 99117
00000 99115
ROUND NECK BLOUSE 100% CV
PAGE 18 DELIVERIES 0-1 // CATALOGUE // THE OTHER HALF
012395-710
021586-711
021724-711
00001
99115 99117
99115 99117
BLOUSON FABRIC MIX BASIS 100% CV / 2ND:51% CUP / 49% CV
COATED LEGGING WITH SEAMS 95% CO / 5% EL
021731-711
021734-711
021735-711K
54101 99115
99115 99859
991151
TAPE TROUSERS 54% CO / 40% PES / 6% EL
JERSEY SWEAT PANTALON 94% CO / 6% EL
SCUBA PRINTED PANTALON 71% CO / 20% PES / 9% EL
021746-711
021750-711
021755-711
54101 99115
99119
01117
SPORTY PANTALON 69.5% CO / 27% PES / 3.5% EL
TWILL CHINO 97% CO / 3% EL
SKINNY COLORED DENIM 98% CO / 2% EL
SKINNY JEANS TWO TONES 99% CO / 1% EA
BASIC SKINNY 99% CO / 1% EL
021756-711
021760-710
021766-711
99115 99117
00001
99115
WIDE LEG TROUSERS 100% CLY
JERSEY LEGGING 50% PES / 25% CV / 25% CLY
PAGE 19 DELIVERIES 0-1 // CATALOGUE // THE OTHER HALF
021764-711
021788-711
044274-711
99115 99117
99115
99115
OIL DYE TREGGING 69% CO / 27% PA / 4% EL
SWEAT PENCIL SKIRT 50% PES / 45% CV / 5% EL
SCUBA PANTALON 71% CO / 20% PES / 9% EL
050357-711
050371-711
050538-711K
991151
99115
99117
SCUBA BLAZER 71% CO / 20% PES / 9% EL
SCUBA PRINTED BLAZER 71% CO / 20% PES / 9% EL
REVERSIBLE BOMBER 100% CV
060270-710
060278-711
060283-711
00001
99116 99117
99115 99117
060270-711 99117
RELAXED TAPE COAT 72% PES / 23% CV / 5% EL
RELAXED COAT 72% PES / 23% CV / 5% EL
TRENCHCOAT 55% CO / 45% PES
081551-710
081569-711
00001
991151
081551-711 99115
DRESS TAPE 100% CV
DRESS ALL OVER PRINT 100% CV / 2ND:65% CV / 35% PA
PAGE 20
“L et ’s tak e a pea k in th e other half ’s c loset !”
PAGE 21
PAGE 22 DELIVERIES 0-1 // CATALOGUE // THE OTHER HALF
081552-711
081566-711
081571-711
99115 99117
99115 99117
99115 99859
OVERSIZED SWEATER DRESS 95% CV / 5% EL
DRESS V-NECK COLLAR 100% CV / 2ND:75% CO / 22% PA / 3% EL
081583-711
091148-711
99115 99117
10602 99117
JERSEY SWEAT DRESS WITH ZIP 95% CO / 5% EL
SHORT SLEEVE TEE WITH EMBROIDERY 100% CO
091145-711
091150-711
10602
00000 99859
JERSEY TEE SHORT SLEEVE 100% CO
JERSEY HENLEY SHORT SLEEVE 50% PES / 25% CV / 25% CLY
SWEATER WITH TAPE 95% CO / 5% EL
POLO DRESS LONG SLEEVE 50% CO / 50% CMD
091151-711
091153-711
10602 99116 99117
99117
OVERSIZED SWEAT SHIRT LONG SLEEVE 95% CO / 5% EL
PAGE 23 DELIVERIES 0-1 // CATALOGUE // THE OTHER HALF
091152-711
091154-711
10602 64020 99115 99117
00000
JERSEY BOYFRIEND SHORT SLEEVE TEE 100% CO
JERSEY TEE SHORT SLEEVE 100% CO
091163-711
091183-711
00000 99115 99117
00000 99117
JERSEY UNI SHORT SLEEVE 100% CO
JERSEY SHORT SLEEVE TEE WITH TRANSPARENCY 100% CO
JERSEY POLO SHORT SLEEVE 50% CO / 50% CMD
BOXY PRINTED SCUBA TOP 71% CO / 20% PES / 9% EL
091178-711
091182-711
10602 99115 99117
10602
JERSEY SPECIAL V-NECK LONG SLEEVE 95% CO / 5% EL
091186-711
091207-711
991151
10602 99115 99117
JERSEY BLOUSE LONG SLEEVES TEE 100% CMD
PAGE 24 DELIVERIES 0-1 // CATALOGUE // THE OTHER HALF
091210-711
091212-711
10602 99115
10602
BELTED TEE 95% CO / 5% EL
JERSEY TEE WITH ARTWORK 100% CO
091248-711
093040-710
99115
00001 093040-711 00000 00001 99115 99117
SHORT SLEEVE TEE PRINT 100% CO / 2ND:100% CV
T-STRAP TANK 95% CO / 5% EL
093056-711 00000
SHIRT WITH TIE PRINT 100% CO
PAGE 25 DELIVERIES 0-1 // CATALOGUE - ACCESSOIRIES // THE OTHER HALF
990740-711
990741-711
990743-711
991151
99116
991151
COLOUR BLOCK SCARF 100% CO
SOLID VINTAGE SCARF 50% CO / 50% CV
TIE PRINT SCARF 100% CV
990755-710
990756-711
990473-711
000011
991161
991151
STRIPE SCARF WITH FRINGE 100% CV
LARGE COLORED SCARF 50% CO / 50% MODAL
STRIPED ARAFAT SCARF 100% CO
990753-711
990742-711
990759-711
99115
000011
991151
TRILBY HAT 100% WO
SMALL SCARF WITH EDGE 100% PES
SMALL TIE SCARF 100% CV
TIE 100% PES
990757-711
990760-711
990761-711
991151
99884 99116
99884 99116
SEAL RING 100% METAL
ROUND BRACELET 100% METAL
PAGE 26 DELIVERIES 0-1 // CATALOGUE - ACCESSOIRIES // THE OTHER HALF
990769-711
990770-711
00001 51309
99992
LEATHER BRACELET 100% LEATHER
BIG LEATHER BRACELET 100% SUEDE
990771-711
990772-711
991151 991171
991151 991171
LEATHER CARD HOLDER 100% LEATHER / LN:100% CO
LEATHER POUCH 100% LEATHER / LN:100% CO
990774-711
990783-711
991151 991171
99884 99116
SMALL KEY POUCH 100% LEATHER / LN:100% CO
ROUND BRACELET WITH STRAP 100% METAL
990787-711 10602 84105
FRINGES FOR SNEAKERS 100% LEATHER
PAGE 28 DELIVERIES 0-1 // CAMPAIGN ITEMS // THE OTHER HALF
004204-711K
050538-711K
BOATNECK STRIPE KNIT SWEATER
REVERSIBLE BOMBER
This knitted boatneck sweater has a playful black and white knitted pattern of wide horizontal stripes and small vertical stripes. The sweater is finished with rib cuffs and a ribbed border. It’s a timeless item, yet with a classic look!
Which side are you on, monsieur? With this reversible bomber jacket you can choose both sides whenever you like. The jacket is made of airy, elegant viscose but has a sturdy ribbed and striped finish along the collar, border and cuffs. The piping along the sleeves turn up the sporty notch and the ‘Monsieur’ wording on the back add a cool vibe.
• 50% cotton, 50% acrylic • Striped knit • Relaxed fit
• 100% viscose • Reversible • Monsieur wording
PAGE 29 DELIVERIES 0-1 // CAMPAIGN ITEMS // THE OTHER HALF
021735-711K
012357-711K
SCUBA PANTALON WITH PRINT
LONG BOYFRIEND BLOUSE
De front fold and the tapered fit definitely turn this item into a pair of sophisticated trousers, yet they fit like comfortable sweat trousers. All because of the fine stretch in the cotton scuba fabric and the elastic waistline. The trousers have front pockets and welt pockets on the back, but stand out because of the vintage-inspired print.
This long blouse, made of soft cotton, has a casual and highly comfortable boyfriend fit. The blouse has front buttons up to the collar en wide cuffs for a sturdy, boyish touch.
• 71% cotton, 20% polyester, 9% elastane • Scuba • Vintage print
• 75% cotton, 22% polyamide, 3% elastane • Boyfriend fit • Wide cuffs
“Are w e f un dam entally def ined by be i n g male or female? �
PAGE 32 DELIVERIES 0-1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
PAGE 33 DELIVERIES 0-1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
THIS DELIVERY IS DIVIDED INTO FOUR SUBTHEMES 1.0 // Colorless contrast “Your smile is all the color you need,” he remarked with a cheesy grin. Oh my, I thought. 1.1 // Borrowed from the boys I love wearing his track trousers. He uses them for a work-out, I just dance around in them at home. It’s the side tapes and oversized fit that do the trick! 1.2 // All tied up I used to knot my father’s tie when I was young. Or at least I tried. He looked amazing in his suit. Funny how I can wear my own nowith Ties and all. 1.3 // Of course size matters Who said size doesn’t matter? It surely does. Give me space to breathe; I’ve always loved a little oversized.
PAGE 34 DELIVERIES 0-1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
1.0 COLORLESS CONTRAST
PAGE 35 DELIVERIES 0-1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
ADD SOME MATCHING ACCESSORIES ON THE SHELF TO CREATE A NICE VIEW.
BY ADDING SOME YAYA HOME ITEMS, YOU WILL CREATE A HOMELY FEEL.
PLEASE PUT THE KEY ITEM ON THE FRONT AND ADD THE HOW-TO-WEAR CARD TO INSPIRE THE CONSUMER.
PAGE 36 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
1.1 BORROWED FROM BOYS
PAGE 37 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
PUT SOME OTHER ACCESSORIES ON THE SHELF OR HANG SCARVES IN BETWEEN THE CLOTHES TO ENHANCE THE OVERVIEW.
PLEASE ADD A HAT TO ENHANCE THE OVERALL VIEW AND INCREASE SALES OF ACCESSORIES.
INSPIRE THE CONSUMER BY ADDING THE HOW-TO-WEAR CARD ABOVE THE KEY ITEM ON THE FRONT.
PAGE 38 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
1.2 ALL TIED UP
PAGE 39 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
PUT THE KEY ITEM ON FRONT AND ADD THE HOW-TO-WEAR CARD TO OFFER SOME INSPIRATION.
DRESS UP ITEMS BY ADDING ACCESSORIES: IT WILL INSPIRE THE CONSUMER AND HELP YOU INCREASE SALES.
PLEASE PRESENT YAYA HOME ITEMS ON THE SHELF AND ADD A TOUCH OF COZINESS.
PAGE 40 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
1.3 OF COURSE SIZE MATTERS
PAGE 41 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // THE OTHER HALF
CREATE A HOMELY FEEL BY PUTTING UP PICTURE FRAMES WITH POSTCARDS OR PICTURES OF THE COLLECTIONS OR ADD SOME PLANTS TO ENHANCE THE VIEW.
DRESS UP THE FRONT BY PUTTING THE SHIRT UNDERNEATH THE DRESS. INSPIRE!
ENHANCE THE OVERALL LOOK ADDING YAYA HOME ITEMS.
BY
02 TO K I O TO U C H D OW N 02
“It’s contrasts that interests me. When you put a number of things together that seemingly have nothing in common, the most fascinating things may happen. Worlds that seem so very far apart, may complement each other in a unique way. Like Japan, rugby and the Seventies. What will happen?”
WOR L D WI D E T RE ND // a bold mix of re t ro, spor t s a nd Ja pa n J a p a n , a t h l e i su re a n d re t ro -v i be s Ja pa ne se influe nc e s a re ga ining t e r r it or y : ro ma n t i c f l o r a l p r i n t s, sma r t t a ilore d fit s a nd e xquisit e kimonos a re h i g h l y t re n d i n g . A t t h e sa m e t ime , t he dist inc t ion be t w e e n da ily w e a r a nd sp o r t swe a r i s f a d i n g . We w e a r our gy m c lot he s a ll t he t ime ! A t h l e i su re , we c a l l i t . I n t h e me a nt ime , t he re t ro t re nd is he re t o st a y. I N THI S CO LLE CTI O N a b o l d m i x of re t ro, spor t s a nd Ja pa n DE TAI LS e l a st i c , spor t y t a pe s, folde d de t a ils SHAPE S sp o r t y, k i monos, sma r t looks, c ulot t e s CO LO R I NG gr a y, b l a c k , d u s t y p i n k , s e a blue , dust y mint , blue de nim, sha de s of w hit e PR I NTS J a p a n e se f l o r a l p r i n t s, re t ro st r ipe s, gr a phic pr int s, blur r y dot s FAB R I CS s c u b a , c u p ro , so f t k n i t s , t enc e l, v isc ose , de nim, r ibbe d knit s, c ot t on
I t ’s a d a r i n g b l e n d , t his one . B ut it w or ks like a c ha r m.
PAGE 44 DELIVERY 2 // CATALOGUE - NOOS // TOKIO TOUCHDOWN
004192-712N
091247-712N
241042 840112 99691
00001
BASIC TOP BUTTONS AT BACK 100% CO
BASIC LONG SINGLET 95% CO / 5% EL
004202-712N
091016-712N
00001 51309
00001 21404 84011
BASIC FITTED TOP 80% CV / 18% PA / 2% EL
SHORT SLEEVE BLOUSON TOP WOVEN BACK 50% CO / 50% CMD / 2ND: 100% CV
091241-712N
093041-712N
00001 10602 84011
00001
BASIC SINGLET 95% CO / 5% EL
JERSEY TEE 95% CMD / 5% EL
JERSEY BOATNECK TEE 95% CMD / 5% EL
093046-712N
093052-712N
00001
00001 21404 84011
JERSEY V-NECK TEE 95% CMD / 5% EL
PAGE 45 DELIVERY 2 // CATALOGUE // TOKIO TOUCHDOWN
004174-712
004179-712
99691
00001 24104 99117
FITTED SHORT SLEEVE TOP CONTRAST COLOR 77% CV / 23% PES
COLORBLOCK CARDIGAN BIG POCKETS 80% CO / 20% WO
004180-712
004181-712
24104 99117
515121 991171
BATWING SLEEVE PIN TUCK TOP 86% CV / 14% PA
FITTED 1/4 SLEEVE COLORBLOCK TOP 80% CO / 20% EL
004183-712
004185-712
00001
00001 99117
V-NECK KNITTED BLOUSON TEE 57% CV / 43% CO
BOXY V-NECK SWEATER 86% CV / 14% PA
TUNIC BATWING SLEEVE BACK DETAIL 72% CV / 28% PES
004186-712
004194-712
00001 84011 99117
99691 99859
BOXY STITCH MIX DROPPED SH.SWEATER 100% CO
PAGE 46 DELIVERY 2 // CATALOGUE // TOKIO TOUCHDOWN
004196-712
004205-712
99115 99691 99859
51309
REVERSIBLE HALF LONG CARDIGAN 100% CO
SWEAT KNIT CARDIGAN 87% CO / 13% EL
004197-712
004208-712
24104 99691 99859
99117
SPENCER 54% PES / 46% CO
SWEAT KNIT CARDIGAN 87% CO / 13% EL
012366-712
012368-712
00000 84011
10602
BLOUSE WITH V-NECK 50% CMD / 50% CLY
CUPRO BLOUSE BIG POCKET 56% CUP / 44% CV / 2ND:65% CV / 35% PA
BLOUSON FOLDED 100% CO
012369-712
012370-712
00001 24104
00001 24104 99117
BLOUSE WITH SPORTDETAIL 56% CUP / 44% CV / 2ND:65% CV / 35% PA
PAGE 47 DELIVERY 2 // CATALOQUE // TOKIO TOUCHDOWN
012371-712
012381-712
00000 34303
000001
BLOUSE JAPANESE 100% CO
SHIRT BLOUSE ALL OVER PRINT 100% CV
012394-712
012395-712
21404
00001 21404 99117
ROUND NECK BLOUSE 100% CV
BLOUSON FABRIC MIX BASIS 100% CV / 2ND:51% CUP / 49% CV
012396-712
012397-712
840111 991151 991171
00001 10602
KIMONO WOVEN SHORT ALL OVER PRINT 100% CV
TOP RIB ZIPPER 56% CUP / 44% CV / 2ND:65% CV / 35% PA
WOVEN TOP 100% CV
012412-712
012413-712
00001 99115
840111 991151 991171
STRAPPY TOP ALLOVER PRINTED 100% CV
“In s p i ration is ev ery w her e, yet most ly hid den u nex pect ed plac es. �
PAGE 50 DELIVERY 2 // CATALOGUE// TOKIO TOUCHDOWN
012446-712
021586-712
840111 991151 991171
51309 84011
SKINNY COLORED DENIM 98% CO / 2% EL
SHORT SLEEVE DOT PRINTED TOP 100% CV
021736-712
021742-712K
021737-712
00001 54101
991151
99115 99117
CULOTTE 100% CLY
7 / 8 PRINTED PANTALON 97% CO / 3% EL
021756-712
021749-712
021751-712K
00001 81540 84011
01117
01111 99119
TWILL CHINO 97% CO / 3% EL
WIDE LEG TROUSER 100% CLY
SCUBA TROUSERS WITH CONTRAST TAPE 71% CO / 20% PES / 9% EL
CLEAN DENIM GIRLFRIEND 99% CO / 1% EL
FOLDED DENIM 98% CO / 2% EL
021760-712
021743-712
021762-712
00001 21404 54101
99115
99115 99117
WOVEN TROUSER 100% CV
SCUBA JUMPSUIT V-NECK 71% CO / 20% PES / 9% EL
PAGE 51 DELIVERY 2 // CATALOGUE // TOKIO TOUCHDOWN
050360-712
050364-712
050373-712
99117
01111
00001 99115
PATCH COAT 100% CO
DENIM JACKET 91% CO / 6% PES / 3% EA
BOMBER RIB ZIPPER 56% CUP / 44% CV / 2ND:65% CV / 35% PA
050365-712
060272-712
99845 99935
99115 99117
LEATHER BOMBER 100% LEATHER
SCUBA JACK 70% PES / 22% CV / 8% EL
060275-712
060278-712
060279-712
84011
00001
99115 99117
BOXY BOMBER 55% PES / 45% CO
RELAXED COAT 72% PES / 23% CV / 5% EL
UNISEX BOMBER JACK 55% PES / 45% CO
044274-712
081564-712
081552-712
00001
99115
00001 84011
SWEAT PENCIL SKIRT 50% PL / 45% CV / 5% EL
MAXI DRESS 75% CV / 20% PA / 5% EL
OVERSIZED SWEATERDRESS 95% CV / 5% EL
PAGE 52 DELIVERY 2 // CATALOQUE // TOKIO TOUCHDOWN
081556-712
081575-712K
00001 99115
815401 840111
STRIPED SWEAT DRESS 86% CO / 14% PES
DRESS RIB ZIPPER 56% CUP / 44% CV / 2ND:65% CV / 35% PA
091155-712
091156-712
99117
10602 99967
JERSEY LONG SLEEVESWITH TAPES 48% CO / 48% CMD / 4% EL
JERSEY SHORT SLEEVE TEE WITH CONTRAST CUFFS AND ARTWORK AT BACK 100% CO
091157-712
091162-712
99115 99117
10602 99859
SCUBA TOP WITH KIMONO SLEEVE 71% CO / 20% PES / 9% EL
JERSEY TEE SHORT SLEEVE WITH ARTWORK 100% CO
SWEATSHIRT SHORT SLEEVE WITH ARTWORK 95% CV / 5% EL
091165-712
091195-712
10602 99859
815401 840111
BOXY SWEAT SHIRT WITH UNEVEN STRIPE 86% CO / 14% PES
PAGE 53 DELIVERY 2 // CATALOQUE // TOKIO TOUCHDOWN
FABRIC MIX DRAPE TOP 68% CMD / 32% PES / 2ND:100% CV
091203-712
091250-712
84011 99115 99117
84011 99115 99117
SHORT SLEEVE TEE PRINT 100% CO / 2ND:100% CV
091249-712
093040-712
00000
00001 24104
SHORT SLEEVE TEE PRINT 100% CO / 2ND:100% CV
T-STRAP TANK 95% CO / 5% EL
091209-712 00000 84011
JERSEY TEE SHORT SLEEVE WITH ARTWORK 100% CO
PAGE 54 DELIVERY 2 // CATALOGUE - ACCESSOIRIES// TOKIO TOUCHDOWN
990739-712
990751-712
513091 991151
515121 840111
TURTLE NECK PONCHO 100% CO
FRINGES SCARF 100% CV
990740-712
990741-712
990744-712
513091
84011
815401
COLOR BLOCK SCARF 100% CO
SOLID VINTAGE SCARF 50% CO / 50% CV
STRIPE PRINT SCARF 100% CV
990745-712
990756-712
840111 991151 344031
513091
DOT PRINT SCARF 100% CV
STRIPED ARAFAT SCARF 100% CO
990473-712
990755-712
991171
000011 513091
LARGE COLORED SCARF 50% CO / 50% MODAL
STRIPE SCARF WITH FRINGE 100% CV
PAGE 55 DELIVERY 2 // CATALOGUE - ACCESSOIRIES// TOKIO TOUCHDOWN
990762-712
990763-712
99884 99916
99884 99916
CIRCLE BRACELET 100% METAL
CIRCLE RING 100% METAL
990764-712
990776-712
99884 99916
84011 99992
CIRCLE PENDANT NECKLACE 100% METAL
LEATHER TOTE 100% LEATHER / LN:100% CO
990777-712
990778-712
10602 99992
10602 99935
LEATHER BACKPACK 100% LEATHER / LN:100% CO
990780-712 10602
CANVAS POUCH 100% CO / LN:100% CO
CANVAS BACK PACK 100% CO / LN:100% CO
PAGE 56
PAGE 57
“It ’ s a dari ng b lend , t his one. But it wor ks like a c harm . ”
PAGE 58 DELIVERY 2 // CAMPAIGN ITEMS // TOKIO TOUCHDOWN
021742-712K
081575-712K
7/8 PRINTED PANTALON
STRIPED TEXTURED DRESS
These trousers and their Japanese blossom print are a subtle nod to Eastern vibes. The trousers have a classic front fold, a 78 length and a hidden zipper and button on the front. Provided with two front pockets, welt pockets on the back and a slight stretch for additional comfort.
Sporty stripes and a raw, sturdy texture. Nevertheless, this dress is ever so feminine. Wear this item and its elegant, round neckline, three-quarter sleeves and loose fit any time you feel like it. Made of natural materials with a terrycloth-like finish.
• 97% cotton, 3% elastane • 7/8 length • Japanese blossom print
• 98% cotton, 2% elastane • 7/8 length • Fold detail at ankle
PAGE 59 DELIVERY 2 // CAMPAIGN ITEMS // TOKIO TOUCHDOWN
021751-712K
FOLDED DENIM This sturdy 5-pocket denim has a straight fit, medium waist and 7/8 length. The jeans have remarkable side seams, that slightly curve to the front around the ankle, and split into a folding detail. It’s cool, and slightly different! • 65% cotton, 35% polyester • Terrycloth finish • Colored stripes
PAGE 62 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // TOKIO TOUCHDOWN
PAGE 63 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // TOKIO TOUCHDOWN
THIS DELIVERY IS DIVIDED INTO THREE SUBTHEMES 2.1 // (s)martial arts Trust me, the smart, sporty look I wear at the office is not just showith I’m a nerdy Karate queen, baby! 2.2 // Unapologetically retro Japanese-hippie fusion ingredients: graphic prints, retro stripes, kimono sleeves and culottes. Stir, serve, enjoy. 2.3 // It’s your fold I used to fold cranes as a child. Now I fold laundry. What happened here? Perhaps I should combine the two…
PAGE 64 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // TOKIO TOUCHDOWN
2.1 (s)martial arts
PAGE 65 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // TOKIO TOUCHDOWN
USE THE SHELF EFFECTIVELY BY PUTTING UP SOME YAYA HOME ITEMS OR EXTRA CLOTHING.
HOW TO WEAR YAYA’S KEY ITEMS? INSPIRE THE CONSUMER BY CREATING AN ATTRACTIVE SET OF CLOTHES AND ADD THE HOW-TO-WEAR CARDS.
PLAYFULLY USE THE WHITE BOX TO PRESENT ACCESSORIES OR USE IT FOR STOCK.
PAGE 66 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // TOKIO TOUCHDOWN
2.2 UNAPOLOGETICALLY RETRO
PAGE 67 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // TOKIO TOUCHDOWN
PLEASE SEPARATE COLORS AND PRINTS EVENLY TO CREATE A BALANCED VIEW.
LOOKING FOR A WAY TO SPICE UP THE LOOK? ADD A SCARF ON THE FRONT OF THE FRAME AND SEE HOW IT ENHANCES THE COLORS OF YOUR COLLECTION.
BY ROLLING UP THE SLEEVES YOU CAN EASILY ADD A PLAYFUL TOUCH.
PAGE 68 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // TOKIO TOUCHDOWN
2.3 IT ’S YOUR FOLD
PAGE 69 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // TOKIO TOUCHDOWN
PRESENT THE JEANS PLAYFULLY BY ATTACHING THEM TO THE LEATHER STRAPS OR S-HOOKS EVERY NOW AND THEN.
WANT TO ENHANCE SALES? INSPIRE THE CONSUMER BY CREATING NICE SETS AND DRESSING UP THE FRONT.
PLEASE USE AN ADDITIONAL FRONT POLE FOR EXTRA-LONG ITEMS TO MAKE SURE THEY’RE PRESENTED THOROUGHLY TO THE CONSUMER.
03 S u bu r ba n s ky l i n e s “I left the city after years of being part of that chaos. Traded it for the suburbs. I now look out at a skyline that’s decorated with clouds, trees and my neighbors’ houses. I can actually hear the birds sing. The other day I found an old floral dress among my grandmother’s old clothes and remembered how she’d wear them while embroidering white table cloths. That actually seems cool nowith Perhaps I’ll follow her footsteps. After dying my hair green first.”
WORL D WI D E TR E ND // re de fining luxur y F o r y e a r s p e o p l e c o n s i d e re d the c it y a nd it s gla mour a s a luxur y. How e v e r, mo re a n d mo re p e o p l e st a r t a ppre c ia t ing t he simple life in t he subur bs. L u xu r y i s f e e l i n g p e a c e f u l i n t he quie t sur roundings of na t ure . More ov e r, n e w d e si g n s f o r o rd i n a r y t h i n gs a re on a r ise . E spe c ia lly E a st e r n E urope a n c o u n t r i e s a re e xpre ssing t he ir c re a t iv it y. I N THI S CO LLE CTI O N f e mi n i n e a n d flow y w it h na t ur a l e le me nt s DE TAI LS p a t t e r n s, c o l o r b l o c k i n g, ja c qua rds, e mbroide r y, ba c k de t a ils SHAPE S f e m i n i n e , flow y, off- shoulde r, plisse CO LO R I NG g r a y t o n e s , d u s t y m i n t , blue de nim, sa nd, v int a ge y e llow, w hit e PR I NTS j a c q u a rd, v int a ge , flow e r s, birds FAB R I CS c h a mb r a y, d e n i m s , l i n e n m ix knit , v isc ose , c ot t on, w a ffle y a r n, la c e
S upe r Sky Subur bia !
03
PAGE 72 DELIVERY 3 // CATALOGUE - NOOS // SUBURBAN SKYLINES
004192-713N
091247-713N
653042 841052
84105
BASIC TOP BUTTONS AT BACK 100% CO
BASIC LONG SINGLET 95% CO / 5% EL
091016-713N 40846 65304 84105
SHORT SLEEVE BLOUSON TOP WOVEN BACK 50% CO / 50% CMD 2ND: 100% CV
004202-713N
093046-713N
84105 99691
84105
BASIC FITTED TOP 80% CV / 18% PA / 2% EL
JERSEY V-NECK TEE 95% CMD / 5% EL
JERSEY TEE 95% CMD / 5% EL
093052-713N
091241-713N
40846 65304 84105
10602 84105
BASIC SINGLET 95% CO / 5% EL
PAGE 73 DELIVERY 3 // CATALOGUE // SUBURBAN SKYLINES
004184-713
004191-713
99959
40846 51309 84105 99691
OVERSIZED ROUND SHAPE CARDIGAN 42% LI / 25% CV / 24% CO / 9% PES
KNITTED BACK DETAIL TOP 86% CV / 14% PA
004189-713
004187-713K
84105 99959
341111 408461
V-NECK DEEP BACK 3 / 4 SLEEVE TOP 42% LI / 25% CV / 24% CO / 9% PES
BOXY SHORT SLEEVE PATTERN TOP 72% CO / 28% EL
004190-713
004205-713
341112 65304 99691 99859
65304
REVERSIBLE HALF LONG CARDIGAN 100% CO
BARE SHOULDERS FITTED KNIT 72% CV / 28% PES
ROUND SHAPE KIMONO CARDIGAN 100% CO
004199-713
004207-713
84105 99691 99859
84105 99691
SHORT TEE REVERSIBLE SWEAT KNIT 72% CV / 28% PES
PAGE 74 DELIVERY 3 // CATALOGUE // SUBURBAN SKYLINES
012373-713
012374-713
10602 65304 99117
63920
BLOUSE KIMONO 100% CV
BLOUSE BUTTONS BACK 100% CO
012406-713
012385-713
10602 34111
408461 653041 991151
BLOUSE TOP BUTTONS 100% CV
BLOUSE TOP BUTTONS ALL OVER PRINT 100% CV
V NECK BLOUSE 100% CV
BLOUSE WRAP 100% CV
012388-713
012390-713
00000 63920
341111 841051 996911
BIRD PRINT BLOUSE 100% CV
012398-713
012405-713
012380-713
10602
63920
00000
LONG BOYFRIEND BLOUSE 100% CO
LONG BLOUSE BUTTONS 100% CO
PAGE 75 DELIVERY 3 // CATALOGUE // SUBURBAN SKYLINES
012410-713
012394-713
10602 84105 99117
65304
BLOUSON TOP 100% CV
ROUND NECK BLOUSE 100% CV
SHORT SLEEVE BIRD PRINTED TOP 100% CV
012418-713
000001 341111 408461
841051 991171
SHIRT BLOUSE ALL OVER PRINT 100% CV
021586-713
021724-713
021734-713
10602 84105
84105
84105
SKINNY COLORED DENIM 98% CO / 2% EL
WOVEN TROUSERS 100% CV
012445-713
COATED LEGGING WITH SEAMS 95% CO / 5% EL
JERSEY SWEAT PANTALON 94% CO / 6% EL
021743-713
021753-713
021754-713
40846 84105
99119 01111
99118
DENIM WITH RUFFLES 98% CO / 2% EL
RIPPED GIRLFRIEND DENIM 100% CO
“Per h ap s we’re a lit t le overly roma nt ic . We d on ’ t m ind t hat.”
PAGE 78 DELIVERY 3 // CATALOGUE // SUBURBAN SKYLINES
021764-713
021756-713
021765-713
84105
10602 51309 65304
99119
OIL DYE TREGGING 69% CO / 27% PA / 4% EL
TWILL CHINO 97% CO / 3% EL
DENIM GIRLFRIEND 99% CO / 1% EL
021767-713
031506-713
044264-713
84105
63920
65304 84105
CARGO TROUSERS 98% CO / 2% EL
CHAMBRAY SHORTS 100% CO
SKIRT 100% CMD
044265-713
044274-713
050338-713
99119
84105
84105 999922
DENIM PENCIL SKIRT 91% CO / 6% PES / 3% EA
OVERSIZED BLAZER 100% CO
SWEAT PENCIL SKIRT 50% PL / 45% VIS / 5% EA
BIKER JACKET 100% LEATHER / LN:100% PES
050354-713
050359-713
51309 63920 99967
63920
JACK QUILTED 100% CO
PAGE 79 DELIVERY 3 // CATALOGUE // SUBURBAN SKYLINES
050364-713
060281-713
99119
51309 65304
DENIM JACKET 91% CO / 6% PES / 3% EL
BOMBER FLORAL EMBROIDERY 100% PES
081552-713
081560-713
84105
10602 65304 84105
OVERSIZED SWEATERDRESS 95% CV / 5% EL
JERSEY SHORT SLEEVE DRESS 92% CO / 8% EL
081568-713
081581-713
408461 653041
65304 84105
DRESS BUTTONS ALL OVER PRINT 100% CV
BOXY TOP WITH EMBROIDERY 95% CO / 5% EL
DRESS BUTTONS 100% CV
091170-713K
091173-713K
00000 84105
99859
LONG SWEAT CARDIGAN 50% CO / 50% CV
PAGE 80 DELIVERY 3 // CATALOGUE // SUBURBAN SKYLINES
091185-713
091206-713
00000
00000 34111 40846 84105
FABRIC MIX EMBROIDERY TOP 100% CO / 2ND 56% CO / 44% CV
091237-713
091251-713
00000
84105 99117
JERSEY TEE WITH ARTWORK 100% CO
093040-713 84105
T-STRAP TANK 95% CO / 5% EL
SHORT SLEEVE TEE PRINT 100% CO / 2ND:100% CV
SHORT SLEEVE TEE PRINT 100% CO / 2ND: 100% CV
PAGE 81 DELIVERY 3 // ACCESSOIRIES // SUBURBAN SKYLINES
990473-713
990740-713
990741-713
841051
653041
25505 40846
LARGE COLORED SCARF 50% CO / 50% MODAL
COLOUR BLOCK SCARF 100% CO
SOLID VINTAGE SCARF 50%CO/50%CV
990746-713
990747-713
408461 653041 991151
341111 408461 653041
RETRO PRINT SCARF 100% CV
FLOWER SCARF 100% CO
990775-713
990756-713
341111 408461 841051 996911
991171
BIRD PRINT SCARF 100% CO
BRAIDED SUEDE BELT 100% SUEDE
STRIPED ARAFAT SCARF 100% CO
990773-713
990754-713
51309 65304
653041 408461
STRAW HAT 100%PAPER
PAGE 82 DELIVERY 3 // ACCESSOIRIES // SUBURBAN SKYLINES
990779-713
990789-713
653041 991151
65304 99115
WOVEN COTTON BELT SOLID 100% CO
WOVEN COTTON BELT DESSIN 100% CO
990785-713
990786-713
00001 10602
51309
CANVAS SLIP ON SHOE 100% CO
SUEDE ESPADRILLE 100% SUEDE
990781-713 10602 99935
COTTON TOTE 100% CO / LN:100% CO
PAGE 84 DELIVERY 3 // CAMPAIGN ITEMS // SUBURBAN SKYLINES
091170-713K
091173-713K
BOXY TOP WITH EMBROIDERY
LONG SWEAT CARDIGAN
Super soft and made of beautiful cotton: this boxy top with half long sleeves feels wonderfully smooth on the skin. The top has a round neckline, relatively wide edges and a colorful embroidered pattern of feathers and flowers on the front.
This wonderful, long sweat cardigan is made of soft cotton and has a beautiful, high quality finish. The cardigan has a loose fit for a casual look, but the raised collar, the long sleeves with wide cuffs and the patched pockets turn this into a timeless item. The cardigan ends on the calves and has a waistband to emphasize the feminine silhouette. A wonder for each wardrobe.
• 95% cotton, 5% elastane • Boxy shape • Embroidery
• 95% cotton, 5% elastane • Boxy shape • Embroidery
PAGE 85 DELIVERY 3 // CAMPAIGN ITEMS // SUBURBAN SKYLINES
004187-713K
BOXY TOP WITH CHUNKY KNIT This boxy top has a true vintage vibe due to the fancy chunky knit, its short sleeves and ribbed finishes. Comfortable, playful and retro inspired, but most of all it’s a YAYA item.
• 72% cotton, 28% elastane • Boxy shape • Retro style
PAGE 86
“Supe r S ky S ubu rb ia ! ”
PAGE 88 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SUBURBAN SKYLINES
PAGE 89 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SUBURBAN SKYLINES
THIS DELIVERY IS DIVIDED INTO THREE SUBTHEMES 3.1 // I see a pattern here Oh my, oh my, we’re stuck in a pattern color blocking, prints and embroideries! 3.2 // Laid back elegance Turn your back on me! Show those elegant, flowy details you got going on. 3.3 // Nostalgia Used to play dress-up with my mother’s old flower-printed clothes. Now I want that vintage look for real :)
PAGE 90 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SUBURBAN SKYLINES
3.1 I SEE A PATTERN HERE
PAGE 91 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SUBURBAN SKYLINES
YOU COULD, FOR EXAMPLE, USE THE SHELVES TO PRESENT SHOES OR SCARVES AND ADD A HAT TO THE FRONT POLE.
WHEN YOU PLACE ACCESSORIES IN BETWEEN CLOTHES, PUT THEM ON LEATHER STRAPS FOR A PLAYFUL RESULT.
USE ACCESSORIES, SUCH AS SCARVES, TO ENHANCE THE OVERALL LOOK.
PAGE 92 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SUBURBAN SKYLINES
3.2 LAID BACK ELEGANCE
PAGE 93 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SUBURBAN SKYLINES
USE THE ADDITIONAL FRONT POLE TO PRESENT JACKETS OR ACCESSORIES, SUCH AS HATS.
PLEASE ADD YAYA HOME ITEMS TO THE COLLECTION TO ENHANCE SALES AND OFFER THE CONSUMER SOME INSPIRATION.
PRESENT THE KEY ITEM ON THE FRONT AND ADD THE HOW-TO-WEAR CARD. IT WILL GIVE CONSUMERS A GOOD IDEA OF HOW THEY COULD COMBINE THE ITEM WITH OTHER CLOTHING.
PAGE 94 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SUBURBAN SKYLINES
3.3 Nostalgia
PAGE 95 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SUBURBAN SKYLINES
PLEASE SEPARATE COLORS AND PRINTS EVENLY AND CREATE A BALANCED, YET PLAYFUL VIEWITH
IMPROVE SALES BY PRESENTINGITEMS AS A SET: IT WILL INSPIRE THE CONSUMER TOO!
MAKE THE CONSUMER FEEL AT HOME: ADD SOME YAYA HOME ITEMS TO THE OVERALL LOOK.
04 l A c o o l f em m e a f r i ca i n e “She’s got fabulously wild and curly hair, walks upright like an elegant antelope and wears brightly colored outfits in the most natural, effortless way. Just one look and you get jealous of her style instantly. Yet, her most charming asset is her laugh and her accent. She’s cool without trying to be. No collection of duckface selfies on her Instagram. Just life as it is.”
WORL D WI DE TR E ND // Afr ic a ’s c olor s A f r i c a a n d i t ’s st ro n g COL OR S, pr int s a nd fa br ic s is one of t he Sout he r n c o n t i n e n t s t h a t i s c u r re n t l y on t he r ise w it h fa shion de sign. At t he sa me time f a sh i o n i s b e c o m i n g m o re minima list ic ; c le a n c ut s, unic olor ing a nd high q u a l i t y f a b r i c s. T h i s i s a t re n d t ha t onc e st a r t e d in Sc a ndina v ia a nd re ma ins v i si b l e i n We st e r n fa shion de sign. I N THI S CO LLE CTI O N A f r i c a n d et a ils w it h a fe minine t ouc h DE TAI LS o ff -s h o u l d e r, t r a n s p a re n t , e mbroide r y, ba c k st r a ps, a lit t le nod t o a sa fa r i SHAPE S f l o wy, fe minine , c le a n sha pe s CO LO R S d a r k s a n d , p u re wh i t e s, a r m y gre e n, gr a y ish gre e n, fre sh or a nge , a pr ic ot , pa le y e llow PR I NTS e t h n i c , gr a phic , ja c qua rd pr int s FAB R I CS l i n e n mi x, ja c qua rd knit , c ha mbr a y S ta y c ool, go Afr ic a n.
04
PAGE 98 DELIVERY 4 // CATALOGUE - NOOS // LA COOL FEMME AFRICAINE
091241-714N 00000 30822 99120 99121
BASIC SINGLET 95% CO / 5% EL
093052-714N 00000 30822 61315 99120 99121
JERSEY V-NECK TEE 95% CMD / 5% EL
004118-714
004216-714
00000
00000 99959
SWEATER WITH LACE UP SIDES 53% LI / 47% CO / 2ND: 100% CO
BARE SHOULDER KNIT 77% CV / 235 PES
LINEN CROP SWEATER 100% LI
004213-714
004217-714
00000
30002 99959
SWEATER TRANSPARANT KNIT 67% CO / 33% LI
PAGE 99 DELIVERY 4 // CATALOGUE // LA COOL FEMME AFRICAINE
004219-714
004220-714
308221 996911
300021
FABRIC MIX TEE 57% CV / 43% CO / 2ND: 55% RA / 45% CV
SWEATER STRIPE 100% LI
004221-714K
004223-714
308221 996911
30002
FABRIC MIX SINGLET 57% CV / 43% CO / 2ND: 55% RA / 45% CV
LONG SLEEVE CARDIGAN BUTTONS 77% CV / 23% PES / 2ND: 100% CV
004224-714
004231-714
000001 996911
991211
SWEATER 3 COLORS STRIPE KNIT 100% LI
BASIC TEE BUTTONS 100% CO
JACQUARD TEE 72% CV / 28% PA
004232-714
004239-714
00000 30822
00000 30822 99959
BARE SHOULDER KNIT 53% LI / 47% CO / 2ND:100% CO
PAGE 100 DELIVERY 4 // CATALOGUE // LA COOL FEMME AFRICAINE
004238-714
004235-714
30002 30822 61315 99121
99121 99691 99959
BASIC KNITTED SWEATER 78% CV / 22% PA
3/4 SLEEVE BASIC CARDIGAN 55% LI / 45% CO
012414-714
012420-714
00000
61315 99120 99121
BLOUSE TRANSPARENT 100% CO
FABRIC MIX TOP BASIS 50% CUP / 50% CV / 2ND:95% CV / 5% EL
012422-714
012425-714
613151 991211
613151 991211
SHORT SLEEVE TOP WOVEN ALLOVER PRINTED 100% CV
TOP BACK DETAIL 100% CV
STRAPPY TOP ALL OVER PRINT 100% CV
012426-714
012436-714
00000 61315
00000 99121
BLOUSE SAFARI POCKETS 80% CV / 20% PA / 2ND: 55% LI / 45% CO
PAGE 101 DELIVERY 4 // CATALOGUE // LA COOL FEMME AFRICAINE
012437-714
012438-714
61315 99121
00000
CAMI TOP FABRIC MIX 50% CUP / 50% CV / 2ND:95% CV / 5% EL
TOP WOVEN V-NECK 80% CV / 20% PA / LN:100% CV
012442-714
012448-714
00000 30002 99121
10602 99120 99121
TOP MIXED FABRIC 80% CV / 20% PA / 2ND: 55% LI / 45% CO
TOP WOVEN OVERLAY 100% CV
TOP WOVEN TIE DYE 100% CV
TWILL CHINO 97% CO / 3% EL
012449-714K
012465-714
805131 991201
300021
WOVEN TOP AZTEC PRINT 100% CV
021756-714
021761-714
00000 30002 30822 61315 99121
01118 99118
STRAIGTH DENIM WITH RUFFLES 91% CO / 6% PES / 3% EL
PAGE 102 DELIVERY 4 // CATALOGUE // LA COOL FEMME AFRICAINE
021768-714
021769-714
021772-714
30002 99121
991211
01111
TROUSERS BLOCKS 100% CV
GIRLFRIEND DENIM 100% CV
PRINTED WIDE LEG JUMPSUIT 100% CV
021777-714
021789-714
021796-714
61315 99121
30002
99117
STRAIGHT FLOWY TROUSERS 100% CV
WIDE LEG JUMPSUIT 100% CV
CARGO SHORTS 98% CO / 2% EL
TROUSERS LINEN BUTTONS 55% LI / 45% CV
SKINNY DENIM 99% CO / 1% EL
021797-714
021798-714
021813-714
99121
991211
991211
ALL OVER PRINT SKINNY JEANS 97% CO / 3% EL
FLOWY TROUSERS ALL OVER PRINT 100% CV
031508-714
031510-714
00000 30002 99121
30002 99121
HIGH WAISTED SHORTS 100% CV
PAGE 103 DELIVERY 4 // CATALOGUE // LA COOL FEMME AFRICAINE
031511-714
031520-714
61315 99121
00000 30002 61315 99121
CHINO SHORTS 97% CO / 3% EL
SHINY SHORTS 100% CO / LN:100% CO
031518-714
044274-714
01111
99121
CARGO DENIM SHORT 100% CO
SWEAT PENCIL SKIRT 50% PES /45% CV / 5% EL
050364-714
050366-714
060286-714
99118
99121
300021
DENIM JACKET 98% CO / 2% EL
JACKET SHORT 100% PES / LN:100% PES
BLAZER WOVEN STRAP 87% CMD / 13% PES / LN:100% PES
JACKET JACQUARD 98% CO / 2% PES / LN:100% CO 2ND:100% PES
060284-714
081428-714
99121
61315 99120 99121
PLAIN BOXY DRESS 48% CO / 48% CMD / 4% EL
PAGE 104
“Stay i n tou ch with auth e nt ic c ra f tsma ns h ip a nd st y le . ”
PAGE 105
PAGE 106 DELIVERY 4 // CATALOGUE // LA COOL FEMME AFRICAINE
081503-714
081592-714
99121
30002 61315 99120 99121
DRESS POCKETS BASIS 100% CV
SLEEVELESS JERSEY MIDI DRESS DOUBLE BACK 100% CLY
081589-714K
081601-714
61315 99120 99121
00000 10602 99120 99121
JERSEY TWISTED DRESS 50% LI / 50% CMD
FABRIC MIX DRESS 100% CV
DRESS POCKETS TIE DYE 100% CV
JERSEY CROSS DRESS 95% CO / 5% EL
081591-714
081605-714
081614-714
30002 99121
99121
99121
FABRIC MIX JERSEY DRESS 95% CMD / 5% EL 2ND:86% CMD / 14% PES
FABRIC MIX DRESS BASIS 50% CUP / 50% CV / 2ND:95% CV / 5% EL
081607-714K
081588-714
805131 991201
99121 61315
JERSEY STRAPPY BACK DRESS 100% CV / 2ND:100% CV
PAGE 107 DELIVERY 4 // CATALOGUE // LA COOL FEMME AFRICAINE
090854-714
090988-714
00000 30822 61315 99120 99121
61315 99121
BOXY DRAPE TOP 48% CO / 48% CMD / 4% EL
LINEN TEE GLITTER SPRAY 80% CV / 20% LINEN
091035-714
091036-714
30002 30822 99121
30002 30822 99121
DOUBLE LAYER SLUB YARN SINGLET 100% CO
DOUBLE LAYER SLUB YARN TOP 100% CO
091213-714
091214-714
00000 30002 99121
30002
JERSEY WAFEL SINGLET 100% CO
JERSEY SINGLET WITH TAPE 100% CO
JERSEY PATTERN SHORT SLEEVE TEE 100% CO
091215-714
091216-714
10602 30002 99120
30002 99120
SWEATSHIRT WITH TAPE 95% CO / 5% EL
PAGE 108 DELIVERY 4 // CATALOGUE // LA COOL FEMME AFRICAINE
091220-714
091225-714
00000
10602 61315 99121
JERSEY SHORT SLEEVE TEE WITH ARTWORK 100% CO
JERSEY STRAPPY TEE 100% CV / 2ND:100% CV
091221-714
091223-714
00000
61315 991211
JERSEY ALL OVER PRINT SHORT SLEEVE TEE 100% CO
JERSEY ARTWORK TEE SHORT SLEEVE 100% CO
091234-714
091238-714
30002 99121
30002 99121
JERSEY FABRIC MIX TOP WITH RIB NECK 95% CMD / 5% EL / 2ND: 86% CMD / 14% PES
ALL OVER PRINT SWEATSHIRT 100% CO
JERSEY SINGLET WITH BACKDETAIL 100% CO
091255-714
091252-714
10602 30002
61315 99120 99121
JERSEY TWISTED TOP 50% LI / 50% CMD
PAGE 109 DELIVERY 4 // CATALOGUE - ACCESSOIRIES // LA COOL FEMME AFRICAINE
091247-714
093055-714
00000 99121
00000 10602 30822 99120 99121
BASIC LONG SINGLET 95% CO / 5% EL
JERSEY CROSS TOP 95% CO / 5% EL
990815-714
990831-714
991211
991211
REVERSIBLE BAG EMBROIDERY 100% CO / 2ND: 100% PVC
REVERSIBLE BAG 100% CO / 2ND: 100% PVC
990790-714
990796-714
990797-714
991211
99884
000011
KAFTAN 100% CO
BRACELET WISH BONE 60% PES / 30% IRON / 10% ZINCALLOY
BRACELET WITH BEADS 90% GLASS / 10% PES
990795-714
990798-714
990809-714
99884 45002
30822 99121
805131
BRACELET METAL BOW DETAIL 70% COPPER / 30% PES
BRACELET WITH BEADS 90% GLASS / 10% PES
LEATHER BELT WITH BEADS 100% LEATHER / 2ND: 100% GLASS
PAGE 110
PAGE 111 DELIVERY 4 // CATALOGUE - ACCESSOIRIES // LA COOL FEMME AFRICAINE
990816-714
990810-714
990811-714
99120 99121
99121
99121
STRAW HAT 100% PAPER
SUEDE ESPADRILLE HEEL 100% SUEDE
SUEDE ESPADRILLE 100% SUEDE
990812-714
990822-714
990824-714
991211
991211
308221
JACQUARD STRIPED ESPADRILLE 100% CO
SUEDE ESPADRILLE WITH FRINGES 100% SUEDE
STRIPED DOUBLE LAYERED SCARF 100% CO
990793-714
990828-714
300021 99121
805131 991211
ORGANZA SCARF 100% CV
SCARF WITH EMBROIDERY 100% CO
990825-714
990826-714
990827-714
99121
613151
991211
AFRICA JACQUARD SCARF 100% CO
ANIMAL PRINT SCARF 100% CV
STRIPE DETAIL SCARF 100% CO
PAGE 114 DELIVERY 4 // CAMPAIGN ITEMS // LA COOL FEMME AFRICAINE
012449-714K
081589-714K
TOP WITH FLOWER PRINT
STRAPPY SUMMER MAXI DRESS
This loose-fitted shirt-dress is a remarkable mixture of styles: while the shape has a true casual feel, the large flowers add a certain finesse to the item. The dress has a subtle overlay on the front, which creates a feminine fold from the waist to the bottom. The dress is finished with a classic collar, kimono sleeves and a double fold on the back for a nice look.
Add a little style to your summer look with this casual, super comfy but feminine maxi dress. The jersey dress, made of linen for a natural and airy feel, follows the silhouette and shines in pure simplicity. The two shoulder straps are playfully entangled into a twisted detail on the back.
• 100% viscose • Flower print • Kimono sleeves
• 50% linen, 50% modal • Twisted straps on back • Maxi
PAGE 115 DELIVERY 4 // CAMPAIGN ITEMS // LA COOL FEMME AFRICAINE
004221-714
MIX-KNITTED SINGLET The observing eye will notice how this seemingly simple singlet is an exciting item for summer days: with a mix of two fabrics, this singlet is delicately knitted into a loose, sporty fit with an asymmetrical edge. However, it’s the neckline that deserves all praise. The rounded lower back and the insert in the front are finished with a casually rounded edge. It’s all in the details! • 1st: 57% viscose, 43% cotton 2nd: 55% rayon, 45% viscose • Asymmetrical • Deep, round back
“ Stay c ool , go A f rican . ”
PAGE 118 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // LA COOL FEMME AFRICAINE
PAGE 119 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // LA COOL FEMME AFRICAINE
THIS DELIVERY IS DIVIDED INTO THREE SUBTHEMES 4.1 // L’ethnic, c’est chic Keep it simple and chic, I usually say. But mind you, it’s all in the details! So watch me as I add some ethnic details to my look tomorrow… 4.2 // See through, see tight A little see-through doesn’t scare me. But I don’t give away everything at once… 4.3 // Strap it up! Keep your back straight, my mother said when I was young. I guess she knew about strappy back details and a good posture.
PAGE 120 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // LA COOL FEMME AFRICAINE
4.1 l’ethnic c’est chic
PAGE 121 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // LA COOL FEMME AFRICAINE
USE ACCESSORIES AND PRESENT THEM WITH THE REST OF YOUR COLLECTION TO ENHANCE SALES.
BRING A LITTLE AFRICA TO YOUR STORE BY ADDING YAYA HOME ITEMS. IT WILL HELP CONSUMERS RECOGNIZE THE THEME OF THIS DELIVERY!
FOR EXAMPLE, BY ADDING SCARVES TO THE CLOTHES, THE CONSUMER CAN DIRECTLY SEE HOW TO SPICE UP THEIR LOOK.
PAGE 122 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // LA COOL FEMME AFRICAINE
4.2 strap it up!
PAGE 123 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // LA COOL FEMME AFRICAINE
USE PRINTS AND COLORS TO SPICE UP THE LOOK, BUT MAKE SURE TO KEEP AN EVEN BALANCE.
TELL THIS DELIVERY’S STORY BY ADDING PRINTED SCARVES AND HATS TO THE WALL.
PLEASE ADD SOME YAYA HOME ITEMS AND SHOW HOW WE INCORPORATE AFRICA INTO THIS THEME.
PAGE 124 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // LA COOL FEMME AFRICAINE
4.3 see tHrough, see tight
PAGE 125 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // LA COOL FEMME AFRICAINE
CREATE AN OVERALL LOOK BY ADDING BAGS, SCARVES AND HATS TO THE COLLECTION.
JUST TO REMIND YOU, PLEASE ALWAYS PUT THE KEY ITEM ON THE FRONT AND ADD THE HOW-TO-WEAR CARD.
COLORS AND PRINTS WILL DEFINITELY SPICE UP THE OVERVIEW, BUT PLEASE KEEP IT BALANCED EVENLY.
PAGE 126
05 v i va c u ba “His name was Javier-Luis. He was ferociously handsome, slightly mysterious and the local salsa hero. I had a huge crush on him during last year’s summer holiday in Cuba. We’d drive around in his vintage yellow old-timer and my hair would get all messed up in the wind before we’d reach the hidden beach. We’d build castles in the sand. Or play beach volleyball. Gosh, that was a fantastic holiday…” WORL D WI D E TR E ND // Cuba is on a r ise ! W i t h t h e o p e n i n g o f Cu b a n borde r s, t he c ount r y ha s be e n on a r ise a s a h o l i d a y d e s t i n a t i o n , wh i l e busine ss oppor t unit ie s a re e xpa nding a s w e ll. T h i s h a s h a d a m a j o r i n f l ue nc e on t he c re a t iv e indust r y t ha t ’s ha ppily i n c o r p o r a t e d t h e Cu b a n re t ro- inspire d v ibe in t he ir de signs. More ov e r, a s me n t i o n e d b e f o re , t he t re nd for spor t sw e a r is on- going. I N THI S CO LLE CTI O N: DE TAI LS s p o r t sw e a r, off- shoulde r, be a c hy SHAPE S k a f t a n , j e r s e y suit s, c a sua l a nd re la xe d fit s CO LO R S so f t p a s t e l s, g r a y s , wh i t e s , t a upe , re t ro pink, pa le y e llow, c ha mbr a y blue PR I NTS f l a mi n go pr int s, une v e n st r ipe s FAB R I CS j e r s e y, d e n i m, wa ff l e sw e a t , knit t e d t e r r y c lot h, line n a nd c ot t on 05
V i v a Cuba , v iv a v e r a no!
PAGE 128 DELIVERY 5 // CATALOGUE - NOOS // VIVA CUBA!
091241-715N
093052-715N
42307 54703 71502
42307 54703 71502
BASIC SINGLET 95% CO / 5% EL
JERSEY V-NECK TEE 95% CMD / 5% EL
004206-715
004214-715
300021
00000 54703
YARN STITCH MIXED TOP 77% CV / 23% PES
LONG SLEEVESS BASIC CARDIGAN LONG 77% CV / 23% PES / 2ND:100% CV
004225-715
004226-715
54703 99691
54703
FABRIC MIX SWEATER 75% CO / 25% PA / 2ND:100% CO
STRIPE AT BACK SWEATER 77% CV / 23% PES / 2ND:100% CV
FABRIC MIX DRESS 75% CO / 25% PA / 2ND:100% CO
004228-715
004234-715
99691
54703 99691
FABRIC MIX CARDIGAN 75% CO / 25% PA / 2ND:100% CO
PAGE 129 DELIVERY 5 // CATALOGUE - NOOS // VIVA CUBA!
004232-715
004235-715
42307 54703 71502
54703 71502
3/4 SLEEVE BASIC CARDIGAN 55% LI / 45% CO
BASIC TEE BUTTONS 100% CO
004238-715
012422-715
00000 42307 54703 71502
639200
BASIC KNITTED SWEATER 78% CV / 22% PA
SHORT SLEEVE TOP WOVEN ALLOVER PRINTED 100% CV
012419-715
012420-715
00000 63920
54703 63920 71502
BARE SHOULDER TOP 100% CV / 2ND:100% CO
SWEATER WITH CONTRAST ON SLEEVES 77% CV / 23% PES / 2ND:100% CV
FABRIC MIX TOP BASIS 50% CUP / 50% CV / 2ND:95% CV / 5% EL
004240-715
012423-715
54703 99691
00000 999372
BLOUSE POCKETS BASIS 100% LI
PAGE 130 DELIVERY 5 // CATALOGUE // VIVA CUBA!
012425-715
012427-715
639200
00000 42307 63920
STRAPPY TOP ALL OVER PRINT 100% CV
BOXY TOP 100% CO
012430-715
012431-715
00000
00000 54703 63920
BLOUSE BORDER 100% CO
OFF THE SHOULDER TOP 100% CO
012432-715
012437-715
54703 71502
54703 63920 71502
TOP 2 FABRICS 100% CV / 2ND:70% CMD / 30% PES / LN:100% CV
BLOUSE BATWING LINEN 55% LI / 45% CO
CAMI TOP FABRIC MIX 50% CUP / 50% CV / 2ND:95% CV / 5% EL
012441-715
012443-715
00000 999372
10602
WOVEN TOP LACE 100% CO / 2ND:100% PES
PAGE 131 DELIVERY 5 // CATALOGUE // VIVA CUBA!
012444-715
012449-715K
106021
715021
V-NECK BLOUSE ALL OVER PRINT 55% LI / 45% CV
TOP WOVEN TIE DYE 100% CV
012464-715
012465-715
106021
000001
WOVEN TOP STRIPE PRINT 100% CV
TWILL CHINO 97% CO / 3% EL
WOVEN TOP AZTEC PRINT 100% CV
021756-715
021775-715
021789-715
54703 63920 71502
54703
54703
SHINY PANTALON BASIS 100% CO / LN:100% CO
TROUSERS LINEN BUTTONS 55% LI / 45% CV
021798-715
021800-715
031515-715
300021
54703
54703 71502
ALL OVER PRINT SKINNY JEANS 97% CO / 3% EL
STRAIGHT FLOWY TROUSERS 100% CV
DOLPHIN SHORTS 100% CV
V i va Cuba , viva v era no!
PAGE 134 DELIVERY 5 // CATALOGUE // VIVA CUBA!
031512-715
031511-715
031520-715
000001
54703
54703 71502
63920
SHORTS SHINY STRIPED 100% CO / LN:100% CO
SHINY SHORTS 100% CO / LN:100% CO
044272-715
044274-715
54703 71502
63920 71502
SKIRT 2 FABRICS 100% CV / 2ND: 70% CMD / 30% PES / LN: 100% CV
SWEAT PENCIL SKIRT 50% PES / 45% CV / 5% EL
050367-715
050368-715
54703 63920
000001
SHINY BLAZER 100% CO / LN:100% CO / 2ND:100% PES
PLAIN BOXY DRESS 48% CO / 48% CMD / 4% EL
CHINO SHORTS 97% CO / 3% EL
SHINY BLAZER STRIPED 100% CO / LN:100% CO / 2ND:100% PES
081428-715
081609-715
54703 63920 71502
71502
DRESS SMOCK SLEEVE 100% CLY
PAGE 135 DELIVERY 5 // CATALOGUE // VIVA CUBA!
081506-715
081577-715
081591-715
54703 71502
54703
54703
JERSEY BALLOON DRESS 100% CV / 2ND:100% CV
JERSEY SHORT SLEEVE DRAPE DRESS 100% CO
081592-715
081593-715
081604-715
54703 63920
106021
63920
DRESS POCKETS BASIS 100% CV
KAFTAN 55% LI / 45% CV
OFF THE SHOULDER DRESS 100% CO
DRESS RUFFLES 55% CV / 45% LI
FABRIC MIX DRESS 100% CV
BARE SHOULDER DRESS 100% CV / 2ND:100% CO
081599-715
081601-715
00000 54703 63920
42307 54703 63920 71502
JERSEY CROSS DRESS 95% CO / 5% EL
081606-715K
081607-715
106021
715021
DRESS POCKETS TIE DYE 100% CLY
PAGE 136 DELIVERY 5 // CATALOGUE // VIVA CUBA!
081610-715
081614-715
081624-715
547031
54703 63920
54703 63920
JERSEY DRESS DBL BACK FLAMINGO 100% CLY
FABRIC MIX DRESS BASIS 50% CUP / 50% CV / 2ND:95% CV / 5% EL
093055-715
090854-715
42307 54703 63920
42307 54703 63920 71502
JERSEY CROSS TOP 95% CO / 5% EL
BOXY DRAPE TOP 48% CO / 48% CMD / 4% EL
090988-715
091035-715
00000 54703
00000 42307 71502
LINEN TEE GLITTER SPRAY 80% CV / 20% LINEN
DOUBLE LAYER SLUB YARN TOP 100% CO
CAMI DRESS FABRIC MIX 50% CUP / 50% CV / 2ND:95% CV / 5% EL
DOUBLE LAYER SLUB YARN SINGLET 100% CO
091036-715
091214-715
00000 42307 71502
00000
JERSEY PATTERN SHORT SLEEVE TEE 100% CO
PAGE 137 DELIVERY 5 // CATALOGUE // VIVA CUBA!
091226-715
091227-715
00000
00000 99859
JERSEY SHORT SLEEVE ARTWORK TEE 100% CO
JERSEY SHORT SLEEVE ARTWORK TEE 100% CO
091228-715K
091230-715
000001 547031
000001 547031
ALL OVER PRINT SWEATSHIRT 100% CO
JERSEY ALL OVER PRINT RACERBACK SINGLET 100% CO
091234-715
091243-715
54703
10602 42307
JERSEY FABRIC MIX TOP WITH RIB NECK 95% CMD / 5% EL / 2ND: 86% CMD / 14% PES
JERSEY CREPE TEE 100% CO
091247-715
091253-715
54703
00000 99967
BASIC LONG SINGLET 95% CO / 5% EL
BIRD EMBROIDERY SHORT SLEEVE TEE 100% CV
PAGE 138 DELIVERY 5 // CATALOGUE // VIVA CUBA!
990790-715
990791-715
990792-715
639200
639200 715021
000011
KAFTAN 100% CO
BEACH KAFTAN 100% CV
STRIPED KAFTAN 100% CO
990794-715
990800-715
300021 547031
300021
BEADED BRACELET 90% STONE / 10% PES
BRACELET WITH BEADS 80% GLASS / 20% PES
990810-715
990811-715
990815-715
54703
54703
54703
SUEDE ESPADRILLE HEEL 100% SUEDE
BRAIDED BRACELET WITH CHARM 70% PES / 30% COPPER
SUEDE ESPADRILLE 100% SUEDE
REVERSIBLE BAG 100% CO / 2ND:100% PVC
990804-715
990806-715
99884 99116
547032
HAIR TIES FLAMENGO 70% PES / 30% ZINCALLOY
PAGE 139 DELIVERY 5 // CATALOGUE - ACCESSOIRIES // VIVA CUBA!
990817-715
990818-715
308221 547031
308221 547031
COLORED STRAW HAT 100% PAPER
JACQUARD STRIPED SCARF 85% CO / 15% CMD
990820-715
990822-715
990825-715
30822
54703
639200
KNITTED BEACH BAG 100% CO
SUEDE ESPADRILLE WITH FRINGES 100% SUEDE
990824-715
990826-715
639200
547031
STRIPED DOUBLE LAYERED SCARF 100% CO
STRIPED ESPADRILLE 100% CO
AFRICA JACQUARD SCARF 100% CO
ANIMAL PRINT SCARF 100% CV
990832-715
990829-715
639200
000001 547031
FLAMINGO PRINT SCARF 100% CV
PAGE 140
PAGE 141 DELIVERY 5 // CAMPAIGN ITEMS // VIVA CUBA!
091228-715K
081606-715K
FLAMINGO SWEATER
RUFFLED DRESS WITH ARROW PRINT
These pink babies don’t have to learn to stand on their own two feet: they’re perfectly balanced on one leg. More importantly, they decorate this sporty and comfy sweater with its round neckline, and ribbed edges. A playful item with a summer look!
A little touch of romance in your summer wardrobe: this loose-fitted cotton summer dress has a wide band of ruffles on the skirt to give it a real playful and feminine vibe. The neckline drops into a v-line on the front and on the back, the dress has short sleeves, yet it’s the belt ensures your waistline gets some attention too. Decorated with a pastel colored arrow-shaped print, this item is a subtle eye-catcher on a warm day.
• 100% cotton • Flamingo print • Ribbed details
• 55% viscose, 45% linen • Arrow print • Ruffles
PAGE 144 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // VIVA CUBA!
PAGE 145 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // VIVA CUBA!
THIS DELIVERY IS DIVIDED INTO TWO SUBTHEMES 5.1 // Anything goes with flamingos Let’s talk about the one-legged pink bird in the room. My inner yogi feels like doing a ‘tree pose’ to prove she can do better. 5.2 // Stripeout! Forget strikeouts, I say stripeouts are a lot cooler. I wear those uneven stripes and my sportswear anytime I want to. Yes, with bowling too. After all, a strike is a good thing here.
PAGE 146 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // VIVA CUBA!
5.1 anything goes with flamingos
PAGE 147 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // VIVA CUBA!
PLAYFULLY PUT JEANS ON LEATHER STRAPS EVERY NOW AND THEN.
USE ACCESSORIES TO ENHANCE THE COLORS IN THIS COLLECTION.
VIVA CUBA! SHOW THAT CUBA HAS BEEN A SOURCE OF INSPIRATION BY ADDING YAYA HOME ITEMS AS WELL. IT WILL MATCH THIS ENTIRE DELIVERY.
PAGE 148 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // VIVA CUBA!
5.1 STRIPEOUT!
PAGE 149 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // VIVA CUBA!
PLEASE DIVIDE PRINTS EVENLY TO CREATE A BALANCED VIEWITH
ROLL UP THE SLEEVES EVERY NOW AND THEN: PLAYFUL AND INSPIRING!
BY PUTTING THE HOW-TO-WEAR CARD ABOVE THE KEY ITEM ON THE FRONT, YOU WILL INSPIRE CONSUMERS.
“ Th e ret ro-inspired style th at Cuba is know n f or , s park e d us just t he sa m e. �
FITTING Our collection contains a number of different trousers that each compare to a certain fitting. We’ve included a description of these fittings on the following pages. • Pantalon • Wide leg trousers • Pantalon 7/8 • Straight denim • Skinny denim • Girlfriend denim • Girlfriend trousers • Culottes • Chino • Flare • Track trousers • Pantalon shorts • High waisted shorts • Chino shorts • Girlfriend shorts
PANTALON Classic trousers with ironed front and back fold, that have a fairly loose and comfortable fit. Pantalons are mostly provided with front pockets and welts. Fit // Pantalon Waist // Medium Length // Regular Leg // Tapered Our model (1.74m) wears size 36
PAGE 153 FITTING // REGULAR FITS // DELIVERIES 1-5
WIDE LEG TROUSERS Wide leg trousers are known for their highly comfortable fit and their elegant, feminine style. These trousers have an evenly wide cut from the upper leg down to the feet. They make the hips look a little smaller and are therefore ideal for women with a curvy silhouette. Fit // Wide leg Waist // Medium-high Length // Long Leg // Wide Our model (1.74m) wears size 36
PANTALON 7/8 Classic trousers with ironed front and back fold, that have a fairly loose and comfortable fit. Pantalons are mostly provided with front pockets and welts. Fit // Pantalon Waist // Medium Length // 7/8 Leg // Tapered Our model (1.74m) wears size 36
PAGE 154 FITTING // REGULAR FITS // DELIVERIES 1-5
STRAIGHT DENIM Denim jeans that have a tight fit around the upper legs and a straight shape from the knee downwards. The perfect jeans to visually add a little length to your posture. Fit // Straight Waist // Medium Length // Regular Leg // Straight Our model (1.74m) wears size 36
SKINNY DENIM Tight fitting and stretchy five pocket jeans that feel highly comfortable and create a slim silhouette. Fit // Skinny Waist // Medium Length // Regular or 7/8 Leg // Fitted Our model (1.74m) wears size 36
PAGE 155 FITTING // REGULAR FITS // DELIVERIES 1-5
GIRLFRIEND DENIM A comfortable pair of jeans with a slightly oversized look that matches a casual style. The girlfriend jeans is based on the boyfriend, yet has a higher waistline for additional comfort. Mostly worn with rolled up legs. Fit // Girlfriend Waist // Medium Length // Long Leg // Relaxed Our model (1.74m) wears size 36
GIRLFRIEND TROUSERS A comfortable pair of twill-woven trousers with a slightly oversized look that matches a casual style. The girlfriend fit is based on the boyfriend, yet has a higher waistline for additional comfort. Mostly worn with rolled up legs. Fit // Girlfriend Waist // Medium Length // Long Leg // Relaxed Our model (1.74m) wears size 36
PAGE 156 FITTING // REGULAR FITS // DELIVERIES 1-5
CULOTTES Vintage trousers with extremely wide legs ending right above the ankles that were originally worn as undergarments by men, but have made their way into women’s wardrobe. Fit // Culottes Waist // High Length // 7/8 Leg // Wide Our model (1.74m) wears size 36
CHINO Twill-woven cotton trousers with welts on the backside and a tight fit around the waist for a femine touch. The perfect trousers for a casual-chic look. Fit // Chino Waist // Medium Length // 7/8 Leg // Slim Our model (1.74m) wears size 36
PAGE 157 FITTING // REGULAR FITS // DELIVERIES 1-5
FLARE ‘70’s-inspired trousers with a tight fit around the waist and thighs, and wide legs from the knees downwards. The perfect trousers for free-spirited women. Fit // Flare Waist // Medium Length // Long Leg // Flare Our model (1.74m) wears size 36
TRACK TROUSERS Comfortable trousers, originally worn as sports trousers, that are now incorporated into daily wear for a casual, sporty and edgy look. With a relaxed fit and an elastic waistband these trousers can be worn all day long. Fit // Track trousers Waist // Medium Length // Regular Leg // Relaxed Our model (1.74m) wears size 36
PAGE 158 FITTING // REGULAR FITS // DELIVERIES 1-5
PANTALON SHORTS Elegant shorts with the finesse of a pantalon. These shorts have front pleats to add a stylish and feminine look. Fit // Pantalon Waist // Medium Length // Short Leg // Wide Our model (1.74m) wears size 36
HIGH WAISTED SHORTS Femine, flowy shorts with a high waist for a comfortable fit and a nice feminine silhouette. These shorts will visually add a little length to your posture. Fit // High waist Waist // High Length // Shorts Leg // Wide Our model (1.74m) wears size 36
PAGE 159 FITTING // REGULAR FITS // DELIVERIES 1-5
CHINO SHORTS The perfect shorts for a feminine, but casual look. These shorts are based on a regular chino and have a similar waistline, front pockets and welt pockets. Fit // Chino Waist // Medium Length // Short Leg // Slim Our model (1.74m) wears size 36
GIRLFRIEND SHORTS Casual and sturdy shorts with the comfort of a girlfriend jeans with regards to the waistline and the relaxed fit. Fit // Girlfriend Waist // Medium Length // Short Leg // Relaxed Our model (1.74m) wears size 36
yaya h o m e The graphic prints, clean shapes and origami influences that Japan is known for were the source of our inspiration for this season’s YAYA HOME collection. By juxtaposing those influences with natural materials we’ve created contrasts in style and patter n.
KE Y PR O DUCTS CO T TO N P R IN TED L A MP S // K I T CHE N A CCE SSO R I E S // TR I ANG LE SHAPE D NO TE B O O K S // ASI AN P RINT PO S TC A R DS / / B A MBOO TA BL E WA R E WI T H G R APHI C PATTE R NS // ME TAL PO STCAR DS // PLAI DS A ND CU S HI ONS WI T H CHE CK PATTE R N // PE NDANTS // PHO TO FR AME S MATE R I ALS WOOD // ME TA L // T R AV E R TI NE // MAR B LE // ( PLE XI ) G LASS DE TAI LS CLEAN DESIG N S // MOD E R N V E RS U S NAT U R AL // R AW // E R O DE D // LE ADE D G LASS // CO NTR A S TS CO LO R S BR ASS / / C O PP E R // D A RK NAV Y // OF F -WHI TE // B R O WN // B LACK & WHI TE // NATUR AL CO LORS
PAGE 162 HOME // FURNITURE - LIGHTNING // PRODUCT DESCRIPTIONS
H900735
H900736
It looks like a small wall cabinet, but this wooden frame can be easily unfolded and turned into a small table. The chairs match the cabinet perfectly; together these items form a nice wall table set which can be used in your garden, balcony or just in your home.
This wooden sofa is just a little smaller than a garden bench, but gives a little more space than a chair as well. With its wooden, horizontal slats this is the perfect item to decorate your garden or balcony with.
Item Stockholm Wall Table Set Quality Teakwood Size One Size Color Brown Assortment 1
Item Stockholm Sofa Quality Teakwood Size One Size Color Brown Assortment 1
H900814
H900815
Cotton, oval-shaped lampshade with an off-white base color and a black 3D-cube print for a graphic, clean look.
Cotton, round-shaped lampshade with an off-white base color and a black graphic retro-inspired print. This mix of Japanese lamps with retro print matches the theme of the collection perfectly.
Item Lamp Shade Oval Quality Cotton Size D33 X H35,5 Cm Color Black/Off-white Assortment 4
Item Lamp Shade Round Quality Cotton Size D35,5 X H33,5 Cm Color Black/Off-white Assortment 4
H900816
H900817
Cotton, pear-shaped lampshade with an off-white base color and a fuzzy triangle pattern that carefully reminds of Japanese origami.
Cotton, off-white lampshade with a spherical shape and a concentric circular dotted print. Japanese-inspired with a retro vibe.Â
Item Lamp Shade Pear Quality Cotton Size D35 X H35 Cm Color Black/Off-white Assortment 4
Item Lamp Shade Pear Quality Cotton Size D35 X H35 Cm Color Black/Off-white Assortment 10
PAGE 163 HOME // LIGHTNING // PRODUCT DESCRIPTIONS
H900775
H900776
Round, wooden pendant lamp with a brass colored finish and a black rope to attach the pendant to the ceiling. The perfect lamp for a warm interior.
Flared wooden pendant lamp with a brass colored finish and a black rope to attach the pendant to the ceiling. The perfect lamp for a warm interior.
Item Round Wood Fitting Lamp 1.7M Wire Quality Wood Size D6 cm H8 cm cord: 140 cm Color Brown Assortment 2
Item Flared Wood Fitting Lamp 1.7M Wire Quality Wood Size D7,5 cm H9 cm cord: 140 cm Color Brown Assortment 2
H900777
H900778
Cube-shaped marble pendant lamp with a brass colored finish and a black rope to attach the pendant to the ceiling. The perfect lamp to create a luxurious feeling in your home.
Hexagon-shaped marble pendant lamp with a brass colored finish and a black rope to attach the pendant to the ceiling. The perfect lamp to create a luxurious feeling in your home.
Item Square Marble Fitting Lamp 1.7M Wire Quality Marble Size D7,5 cm H7,5 cm cord: 140 cm Color White, Black Assortment 2
Item Hexagon Marble Fitting Lamp 1.7M Wire Quality Marble Size D9 cm H9,5 cm cord: 140 cm Color White Assortment 2
H900779
H900780
Round-shaped marble pendant lamp with a brass colored finish and a black rope to attach the pendant to the ceiling. The perfect lamp to create a luxurious feeling in your home.
Rounded hexagon-shaped marble pendant lamp with a brass colored finish and a black rope to attach the pendant to the ceiling. The perfect lamp to create a luxurious feeling in your home.
Item Round Marble Fitting Lamp 1.7M Wire Quality Marble Size D7 cm H7,5 cm cord: 140 cm Color Black, White Assortment 2
Item Hexagon Marble Fitting Lamp 1.7M Wire Quality Marble Size D9 cm H9,5 cm cord: 140 cm Color Black Assortment 2
PAGE 164 HOME // LIGHTNING // PRODUCT DESCRIPTIONS
H900781
H900782
A remarkable, square-shaped table lamp made of antique brass-colored metal. The clean and modern shape contradicts the vintage look of the material: a true eye catcher in your home.
Modernly shaped table lamp made of metal and an antique brass color for a vintage-inspired feel. The solid metal frame is embraced by an all metal, round lamp shade.
Item Square Table Lamp 2.5M Wire Quality Metal Size One size Color Antique Brass Assortment 1
Item Solid Metal Shade Table Lamp Small 2.5M Wire Quality Metal Size One size Color Antique Brass Assortment 1
H900783
H900799
Modernly shaped table lamp made of metal and an antique black color for a vintage-inspired feel. The solid metal beam-shaped frame is embraced by an all metal, round lamp shade.
Cylinder-shaped wall lamp with an antique brass finish that has a modern, clean look but a vintage feel.
Item Solid Metal Shade Table Lamp Big 2.5M Wire Quality Metal Size One size Color Antique Black Assortment 1
Item Wall Lamp Cylinder Quality Brass Size One size Color Antique Brass Assortment 1
H900800
H900806
Round-shaped wall lamp with an antique brass finish that has a modern, clean look but a vintage feel.
Woolen taboret with a graphic print and a sturdy knit that will decorate your home nicely. Just put your feet up and relax!
Item Wall Lamp Round Quality Brass Size One size Color Antique Brass Assortment 1
Item Woolen Puff Quality Wool Size 55 X 55 X 40 Cm Color Black/Off-white Assortment 6
PAGE 165
PAGE 166 HOME // TEXTILE // PRODUCT DESCRIPTIONS
H900809
H900892
Soft but firm cushion with a cotton case and a pixelated black and white square pattern that gives the cushion a slight retro feel.
This robust square cushion has a bit of a rural vibe because of the tapestry textured pattern on the front. This pattern is created with loops in different sizes and shapes, adding a sturdy feel to the item.
Item Cushion Square Pattern Quality Cotton Size 50 X 50 Cm Color Black Assortment 2
Item Cushion Tapestry Quality Cotton Size 50 x 50 Cm Color Off-white Assortment 2
H900700
H900877
Sturdy cotton cushion in a rectangular shape with a black base color and off-white ethnic print. The print is handmade and manually stamped onto the fabric using a woorden block stamp. The cushion has raw edges for a robust finish.
This square cushion, made of cotton, has an off-white base color and a black ethnic print. The print is handmade and manually stamped onto the fabric using a wooden block stamp. The cushion has raw edges for a robust finish.
Item Rectangular Cushion African Block Print Quality Cotton Size 60 x 40 Cm Color Black Assortment 2
Item Square Cushion African Block Print Quality Cotton Size 55 x55 Cm Color White Assortment 2
H900876
H900807
Sturdy rectangular cushion made of cotton yarn, woven into a black and white African mosaic pattern. The cushion has a robust feel and will decorate your interior nicely.
Sturdy but soft cushion with a structured knit and a graphic pattern. The off-white color softens the black graphics and gives your interior a cozy feel.
Item Cushion African Pattern Quality Cotton Size 60 x 40 Cm Color Black/Off-white Assortment 2
Item Woolen Cushion Quality Wool Size 60 X 60 Cm Color Black/Off-white Assortment 2
PAGE 167 HOME // TEXTILE // PRODUCT DESCRIPTIONS
H900765
H900767
Soft and stretchy, cotton plaid made of a chunky knit in two-colored yarn for a playful, cozy effect.
Soft and stretchy plaid with a knitted check pattern that gives plenty of comfort and warmth on cold winter days.
Item Chunky Plaid 125X150Cm Quality Cotton Size 125 X 150 Cm Color Light Gray, Dark Blue Assortment 2
Item Plaid With Stitched Diamond Pattern Quality Cotton Size 125 X 150 Cm Color Dark Blue Assortment 4
H900810
H900808
Soft cotton plaid with a black and white pixelated square pattern, which is reversed in color on the other side of the plaid.
Soft and flexible woolen rug with a structured knit and a graphic pattern that matches the Japanese theme. The off-white basic color softens the black graphics.
Item Square Pattern Plaid Quality Cotton Size 130 X 170 Cm Color Black Assortment 4
Item Woolen Rug Quality Wool Size 140 X 200 Cm Color Black/Off-white Assortment 2
H900839
H900840
Linen tea towel with a cheerful flamingo print that brightens up the kitchen instantly. Matches the Cuban-inspired theme of delivery 5.
Linen tea towel with a used 3D cube print for a graphic look. The tea towel matches the Japanese inspired graphic theme of delivery 2.
Item Flamingo Printed Tea towel Quality Linen Size 50 X 70 Cm Color Gray Melange Assortment 6
Item Cubes Printed Teat owel Quality Linen Size 50 X 70 Cm Color Gray Melange Assortment 6
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PAGE 169
PAGE 170 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900784
H900785
Pear-shaped mirror with antique brass frame that gives your wall a true classic, vintage look. The perfect mirror for in your bedroom!
Triangle-shaped mirror with a rounded topline and a rounded point for a softer finish. The mirror is embraced by an antique brass frame for a vintage look.
Item Mirror Frame Pear Quality Glass Size 24 X 32 X 1,5 Cm Color Antique Brass Assortment 4
Item Mirror Frame Triangle Quality Glass Size 30 X 43 X 2 Cm Color Antique Brass Assortment 4
H900786
H900787
Rectangular-shaped mirror with rounded corners for a softer finish. The mirror is embraced by an antique brass frame for a vintage look.
Oval-shaped mirror with an antique brass frame for a vintage look. A real retro-inspired accessory that will beautifully decorate your bedroom or hallway wall.
Item Mirror Frame Rectangle Quality Glass Size 24 X 32 X 1,5 Cm Color Antique Brass Assortment 4
Item Mirror Frame Oval Quality Glass Size 21 X 37 X 1,5 Cm Color Antique Brass Assortment 8
H900824
H900825
Transparent picture frame made of hardened acrylic for a modern look. The dried flowers will give your photo a sweet and remarkable finish. Open and close with provided screws.
Transparent picture frame made of hardened acrylic for a modern look. The dried flowers will give your photo a sweet and remarkable look. Open and close with provided screws.
Item Photo Frame With Screws And Dry Flowers Quality Acrylic Size 13 X 18 Cm Color Transparent Assortment 4
Item Photo Frame With Screws And Dry Flowers Quality Acrylic Size 10 X 15 Cm Color Transparent Assortment 4
PAGE 171
PAGE 172 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900789
H900811
Cylinder-shaped vase with a corroded copper or brass look that matches an industrial interior with a vintage vibe. Available in different sizes and colors.
Vintage-inspired picture frame with a leaded glass effect that can easily be attached to the wall with the small eyes on the top corners. The glass is partially textured for an authentic look.
Item Corroded Vase Quality Steel Size Small: H15 ø12 / Large: H23 ø13 Color Antique Copper, Antique Brass Assortment 8
Item Hanging Stained Photo Frame Quality Glass Size 23 X 28 Cm Color Antique Silver Assortment 4
H900790
H900699
Antique brass candle holder with a rectangular-shaped wire that can be attached to the ceiling for a cozy and characteristic vibe. Melt a little wax into the candle holder and immediately put in the candle for extra stability.
Jade green, lavender, gray sand, mirage gray long mini-candles These extra-long mini-candles add a homely feel to your interior. They fit our small wooden candle holders perfectly. Available in four different colors.
Item Wire Candle Holder Quality Metal Size 15 X 32,5 X 2,5 Cm Color Antique Brass Assortment 6
Item Mini Candles Quality Wax Size 20 Cm Color White Sand, Lavender, Green, Gray Assortment 6
H900818
H900857
Cool off with this bamboo, round-shaped hand fan and its retro-inspired squared print. A true Japanese item, given a YAYA look.
Brass magnet in the shape of a number or character. Write your own personal message!
Item Bamboo Round Hand Fan Quality Bamboo Size 38 X 23,5 X 1,5 Cm Color Gray Assortment 4
Item Brass Number And Letters Magnet Quality Brass Size 6 Cm Color Brass Assortment 2
PAGE 173 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900813
H900812
Vintage-inspired picture frame with a leaded glass effect and small eyes to attach the frame to the wall. Puposely given a worn-out look for an authentic vibe.
Vintage-inspired standing picture frame with a leaded glass effect and a metal support structure. Purposely given a worn-out look for an authentic vibe.
Item Hanging Stained Photo Frame Quality Glass Size 18 X 23 Cm Color Antique Silver Assortment 4
Item Standing Stained Photo Frame Quality Glass Size 18 X 23 Cm Color Antique Silver Assortment 4
H900819
H900820
Wooden picture frame with a support structure so the frame can be put down or hung up. The frame is partly decorated with diagonal stripes for a graphic finish.
Wooden picture frame with a support structure so the frame can be put down or hung up. The corners are given a graphic mosaic pattern for a retro vibe.
Item Photo Frame Striped Mozaiek Quality Wood Size 13 X 18 Cm Color Brown Assortment 4
Item Photo Frame Arrow Mozaiek Quality Wood Size 13 X 18 Cm Color Brown Assortment 4
H991031
H991030
Brass colored standing picture frame with a clean, modern shape, yet a vintage feel.
Brass colored standing picture frame with a clean, modern shape, yet a vintage feel.
Item Photo frame Brass Quality Brass Size 13 X 18 Cm Color Brass Assortment 2
Item Photo frame Brass Quality Brass Size 10 X 15 Cm Color Brass Assortment 4
PAGE 174 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900826
H900827
H900828
Solid travertine tiles with an authentic used look and a dark blue wave print.
Solid travertine tiles with an authentic used look and a green concentric circled print.
Solid travertine tiles with an authentic used look and a print of blue fish.
Item Printed Tile ‘Waves’ Quality Stone Size 10 X 10 Cm Color Dark Blue Assortment 4
Item Printed Tile ‘Japanese Bow’ Quality Stone Size 10 X 10 Cm Color Green Assortment 4
Item Printed Tile ‘Small Fish’ Quality Stone Size 10 X 10 Cm Color Blue Assortment 4
H900829
H900831
H900832
Solid travertine tiles with an authentic used look and a modernly striped print.
Solid blue-colored travertine tiles with an authentic used look and a fish print.
Solid travertine tiles with an authentic used look and a Cuban-inspired Flamingo print.
Item Printed Tile ‘Small Fish’ Quality Stone Size 10 X 10 Cm Color Blue Assortment 4
Item Printed Tile ‘Flamingo’ Quality Stone Size 10 X 10 Cm Color Pink Assortment 4
H900830
H900830
H900833
Solid travertine tiles with an authentic used look and an African-inspired print of circled stripes.
Solid travertine tiles with an authentic used look and an African-inspired print of circled stripes.
Solid travertine tiles with an authentic used look and partially printed with a horizontal stripe.
Item Printed Tile ‘Round Africa’ Quality Stone Size 10 X 10 Cm Color Black Assortment 4
Item Printed Tile ‘Round Africa’ Quality Stone Size 10 X 10 Cm Color White Assortment 4
Item Printed Tile ‘Straight Stripes’ Quality Stone Size 15 X 15 Cm Color Blue Assortment 4
H900834
H9008335
H900836
Solid travertine tiles with an authentic used look and partially printed with a vertical stripe.
Solid travertine tiles with an authentic used look and a 3D-cube print for a graphic finish.
Solid travertine tiles with an authentic used look and a Japanese-inspired dotted-bow print.
Item Printed Tile ‘Angle Stripes’ Quality Stone Size 15 X 15 Cm Color Blue Assortment 4
Item Printed Tile ‘Wyber Pattern’ Quality Stone Size 15 X 15 Cm Color Blue Assortment 4
Item Printed Tile ‘Japanese Bow Dots’ Quality Stone Size 15 X 15 Cm Color Blue Assortment 4
Item Printed Tile ‘Modern Stripes’ Quality Stone Size 10 X 10 Cm Color Black Assortment 4
PAGE 175
PAGE 176 HOME // DECORATION // PRODUCT DESCRIPTIONS
H991037
H900320
Vintage-inspired glass jewelry box with a metal antique brass frame. The jewelry box has a hidden drawer underneath that can be opened from the backside. Provided with suedine bottom for a stylish finish.
Vintage-inspired glass jewelry box with a metal antique brass frame. Provided with suedine bottom for a stylish finish.
Item Jewelry Box With Drawer Quality Glass Size 35 X 36 X 16 Cm Color Brass Assortment 1
Item Jewelry Box Quality Glass Size 36 X 27 X 11 Color Brass Assortment 1
H900872
H900873
Garland of mirrors that have an antique-silver frame attached to a solid rope. The perfect decoration on the wall.
Garland of triangle-shaped mirrors that have an antique-silver frame attached to a solid rope. The perfect decoration on the wall.
Item Mirror Garland Angle L Quality Glass Size L Color Antique Silver Assortment 1
Item Mirror Garland Angle S Quality Glass Size S Color Antique Silver Assortment 1
H900838
H900859
Decorative metal garland with an antique copper color that will give your interior a modern yet warm feel.
Garland of oval-shaped mirrors that have an antique-silver frame attached to a solid rope. The perfect decoration on the wall.
Item Metal Garland Quality Metal Size 150 X 16,5 Cm Color Silver Assortment 1
Item Mirror Garland Oval L Quality Glass Size Onesize Color Antique Silver Assortment 1
PAGE 177 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900882
H900883
A real eye-catcher on your wall: this elephant head ornament is our answer to old-fashioned animal heads above the fireplace, without hurting a soul. Nice to know: the beads are made of dried wild grass seeds, also known as Zulu teething beads, or Imfibinga.
No need to fear this rhino! This ornament is made of tiny glass beads that will decorate your wall nicely. It will add a little safari to your home in a heartbeat.
Item Wall Mount Beaded Elephant Quality Aluminum Size One Size Color Off-white Assortment 2
Item Wall Mount Beaded Rhino Quality Aluminum Size One Size Color White Assortment 2
H900884
H900885
Steel round basket with a circular pattern which can be used as a fruit basket or wall decoration.
Steel round basket with a square pattern which can be used as a fruit basket or wall decoration.
Item Basket Wire Round Pattern Quality Steel Size One Size Color Gray Antique Assortment 2
Item Basket Wire Round Simple Quality Steel Size One Size Color Gray Antique Assortment 2
H900902
H900903
These baskets and their braided patterns remind us of traditional African baskets. They’re a fine decoration in your home; either on the table as a fruit basket, or as an item on your wall.
These baskets and their braided patterns remind us of traditional African baskets. They’re a fine decoration in your home; either on the table as a fruit basket, or as an item on your wall.
Item Basket Tonga Small Quality Grass Size D 31 Cm Color Multi Color Assortment 2
Item Basket Tonga Large Quality Grass Size D 44 Cm Color Multi Color Assortment 2
PAGE 178 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900886
H900887
Decorate your wall or ceiling with these African feathers and add a little nature to your home.
Decorate your wall or ceiling with these African geometrical hangers made of wood and brass and feel the vibes of African tribes.
Item Wall Decoration African Hanger Feathers Quality Wood and Feathers Size One Size Color Brown Assortment 4
Item Wall Decoration African Hanger Geometrical Quality Wood and Brass Size One Size Color Brown Assortment 4
H900888
H900889
Decorate your wall or ceiling with these wooden spikes, based on traditional African jewelry, and add a little Africa to your home.
Based on authentic African accessories, these wooden beads and their brass rail will decorate your wall nicely.
Item Wall Decoration African Hanger Spikes Quality Wood Size One Size Color Brown Assortment 4
Item Wall Decoration African Hanger Beads Quality Wood and Brass Size One Size Color Brown Assortment 4
H900880
H900890
Add an ethnic vibe to your home with this cotton macramĂŠ wall decoration and its geometrical pattern.
Decorate your wall with this cotton tapestry made of loops and fringes.
Item Wall Decoration Macrame Quality Cotton, Eucalyptus Wood Size One Size Color Off-white Assortment 4
Item Wall Decoration Tapestry Uni Quality Cotton Size One Size Color Off-white Assortment 4
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PAGE 180 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900891 Decorate your wall with this cotton tapestry and enjoy the playful beads and fringes of the design. Item Wall Decoration Tapestry Beads Quality Cotton Size One Size Color Off-white Assortment 4
H900802
H900803
Large bamboo plate with a black graphic, circular shaped print. Bamboo is a solid yet light material that can be put in the dishwasher.
Medium sized bamboo plate with a black graphic, 3D-cube print. Bamboo is a solid yet light material that can be put in the dishwasher.
Item Bamboo Plate Quality Bamboo Size D 26 Cm Color Blue Black Assortment 6
Item Bamboo Plate Quality Bamboo Size D 20 Cm Color Blue Black Assortment 6
H900804
H900805
Bamboo bowl with a black graphic Africa-inspired print. Bamboo is a solid yet light material that can be put in the dishwasher.
Bamboo cup with a black unevenly striped print. The solid yet light material is easy to handle for children. Dishwasher-proof.
Item Bamboo Bowl Quality Bamboo Size D 15 Cm Color Blue Black Assortment 6
Item Bamboo Cup Quality Bamboo Size H 11 Cm Color Blue Black Assortment 6
PAGE 181 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900821
H991033
Wooden hexagon-shaped coasters for a cozy yet luxurious feeling in your home. Partly decorated with diagonal stripes for a graphic finish.
Antique brass-colored candle holder with a decorative rectangular shape attached.
Item Hexagone Coaster Quality Wood Size 10 X 9 Cm Color Brown Assortment 2
Item Brass Candle Holder Geometric Rectangle Quality Brass Size 10 Cm (rectangle) Color Brass Assortment 2
H900822
H991034
Disc-shaped cheese platter made of solid wood and partly decorated with diagonal white striped for a graphic finish.
Antique brass colored candle holder with a decorative hexagon shape attached.
Item Cheese Board Round Quality Wood Size D 35 Cm Color Brown Assortment 2
Item Brass Candle Holder Geometric Polygoon Quality Brass Size 7 Cm (hexagon) Color Brass Assortment 2
H900823
H991032
Rectangular-shaped cheese platter made of solid wood and decorated in the corners with a mosaic pattern for a retro vibe.
Antique brass-colored candle holder with a round base and decorative shapes.
Item Cheese Board Rectangle Quality Wood Size 23 X 32 Cm Color Brown Assortment 4
Item Brass Candle Holder Geometric Round Quality Brass Size D6 Cm (circular base) Color Brass Assortment 2
PAGE 182 HOME // DECORATION // PRODUCT DESCRIPTIONS
H900900
H900896
So twisted! Yes, these salad servers, made of olive wood, are definitely twisted. A nice addition to your tableware. Please do not put these salad servers in the dishwasher. Treat the wood with olive oil regularly to maintain its quality.
Serve your salads with these salad servers made of olive wood with bone. Please do not put this cutlery in the dishwasher. Treat the wood with olive oil regularly to maintain its quality.
Item Salad Cutlery Twisted Quality Olive Wood Size One Size Color Brown Assortment 4
Item Salad Cutlery Batic Quality Olive Wood & Bone Size One Size Color Brown Assortment 4
H900893
H900894
Small olive wooden bowl with little bone details, perfect to use for serving peanuts or dips. Please do not put this bowl in the dishwasher. Treat the wood with olive oil regularly to maintain its quality.
Medium sized olive wooden bowl with little bone details, perfect to use for serving chips or nuts. Please do not put this bowl in the dishwasher. Treat the wood with olive oil regularly to maintain its quality.
Item Bowl Batic Small Quality Olive Wood & Bone Size One Size Color Brown Assortment 4
Item Bowl Batic Medium Quality Olive Wood & Bone Size Onze Size Color Brown Assortment 4
H900895 Large olive wooden bowl with little bone details, perfect to use for serving a salad or meal. Please do not put this bowl in the dishwasher. Treat the wood with olive oil regularly to maintain its quality. Item Bowl Batic Larrge Quality Olive Wood & Bone Size One Size Color Brown Assortment 4
PAGE 183 HOME // DECORATION // HANDOUT
H900898
H900899
Small pot made of bone to be used for serving olives, toothpicks or other small items.
This large batic pot, made of bone, is a decorative item to store pens and pencils.
Item Pot Batic Small Quality Olive Wood & Bone Size One Size Color Brown Assortment 4
Item Pot Batic Large Quality Olive Wood & Bone Size One Size Color Brown Assortment 4
H900851
H900852
Small brass ‘cutlery’ book marks that help you remember how far along you are in your book.
Brass salad servers with a modern, clean shape and a luxury feel.
Item Brass Book Mark Cutlery Quality Brass Size L5 Cm Color Brass Assortment 2
Item Brass Set Salad Servers Quality Brass Size L29 Cm Color Brass Assortment 2
H900853
H900855
Brass nut cracker with a clean, modern shape that matches a vintage-inspired interior.
Brass cork screw with a clean and modern shape that contradicts its vintage-inspired feel.
Item Brass Nut Cracker Quality Brass Size L17 Cm Color Brass Assortment 4
Item Brass Cork Screw Quality Brass Size Size: 10,5 x 9 Cm Color Brass Assortment 4
PAGE 184 HOME // DECORATION // HANDOUT
PAGE 185
PAGE 186 HOME // STATOINARY // PRODUCT DESCRIPTIONS
H9008556
H900897
Large brass paperclip that does not only hold on to your paperwork, but decorates your stationery too.
Writing has never been so much fun: this pen, made of olive wood and bone, gives a natural, tribal touch to your text!
Item Brass Big Paperclip Quality Brass Size L17,5 Cm Color Brass Assortment 2
Item Pen Batic Quality Olive Wood & Bone Size One Size Color Brown Assortment 4
H900837
H900843
Triangle-shaped notebook that is inspired by Japanese origami. Easy to bring in your bag for every day use.
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Item Handmade Paper Notebook Quality Paper Size 18,5 x 18,5 Cm Color Black Assortment 2
Item Metal Card Sorry Quality Metal Size 10 X 15 Cm Color Brass Assortment 6
H900841
H900844
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Item Metal Card Huray Quality Metal Size 10 X 15 Cm Color Copper Assortment 6
Item Metal Card To The Moon Quality Metal Size 10 X 15 Cm Color Copper Assortment 6
PAGE 187 HOME // STATOINARY // PRODUCT DESCRIPTIONS
H900845
H900846
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Item Metal Card Thank You Quality Metal Size 10 X 15 Cm Color Silver Assortment 6
Item Metal Card Hello Quality Metal Size 10 X 15 Cm Color Brass Assortment 6
H900847
H900849
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Item Metal Card Love You Quality Metal Size 10 X 15 Cm Color Copper Assortment 6
Item Metal Card New Home Quality Metal Size 10 X 15 Cm Color Copper Assortment 6
H900848
H900850
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Metal card with an antique copper colored finish and a creative punch or carving. Provided with paper to send a personal message.
Item Metal Card Congrats Quality Metal Size 10 X 15 Cm Color Copper Assortment 6
Item Metal Card Bottle Message Quality Metal Size 10 X 15 Cm Color Copper Assortment 6
PAGE 188
PAGE 189
PAGE 190 HOME // STATOINARY // HANDOUT
H900860
H900863
Paper postcard with an off-white base color and a kind message to be sent to your loved ones.
Paper postcard with a flamingo which you can send to your loved ones.
Item Card Thank You Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
Item Card You Lucky Bird Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
H900861
H900864
Paper postcard with an off-white base color and a kind message to be sent to your loved ones.
Paper postcard with an off-white base color and a kind message to be sent to your loved ones.
Item Card Hope Su-Shi You Soon Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
Item Card New Home Double Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
H900862
H900865
Paper postcard with a graphic design that you can use to send a kind message to your loved ones.
Paper postcard with an off-white base color and a kind message to be sent to your loved ones.
Item Card Dotted Rainbow Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
Item Card Rainbow Thank You Double Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
PAGE 191 HOME // STATOINARY // HANDOUT
H900866
H900869
Paper postcard with a graphic design that you can use to send a kind message to your loved ones.
Paper postcard with an off-white base color and a kind message to be sent to your loved ones.
Item Card Wyber Pattern Double Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
Item Card Heeeey Double Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
H900867
H900868
Paper postcard with a flamingo which you can send to your loved ones.
Paper postcard with an off-white base color and a kind message to be sent to your loved ones.
Item Card Happy Birthday Flamingo Double Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
Item Card Little Flamingos Double Quality Paper Size 10 X 15 Cm Color Off-white Assortment 6
PAGE 192
PAGE 193
HOME BRAND IMAGES A4
HOME BRAND IMAGES A3
CAMPAIGN ITEMS
HOW TO WEAR CARDS
LOOKBOOK IMAGES
BRAND IMAGES A4
BRAND IMAGES A3
COLORS
SUBTHEMES
004204-710K
COLORLESS CONTRASTS
CAMPAIGN DATE
THEMES
DECEMBER 5
DECEMBER 26
DELIVERY DATE
52
DELIVERY 0
WEEK
DELIVERIES
DECEMBER
MONTH
S A L E F A L L / W I N T E R ‘ 1 6
1
3
JANUARY 16
JANUARY 9
DELIVERY 1
050358-711K
BORROWED FROM THE BOYS
021735-711K
LET’S TIE A KNOT
T H E O T H ETRHHEAO LT FHER HALF
JANUARY 9
2
JANUARY
012357-711K
OFCOURSE SIZE MATTERS
JANUARY 23
4
021742-712
(S) MARTIAL ARTS
FEBRUARY 6
6
081575-712
UNAPOLIGETICALLY RETRO
TOKYO TOUCHDOWN
FEBRUARY 13
FEBRUARY 6
DELIVERY 2
7
FEBRUARY
021751-712
IT’S YOUR FOLD
FEBRUARY 20
8
091170-713
11
MARCH 13
MARCH 6
DELIVERY 3
091173-713
LAIDBACK ELEGANCE
12
004187-713
NOSTALGIA
MARCH 20
SUBURBAN SKYLINES I SEE A PATTERN HERE
MARCH 6
10
MARCH
R E TA I L C A L E N D A R S P R I N G / S U M M E R ‘ 1 7 15
03-OCT
APRIL 3
DELIVERY 4
081607-714
L’ETHNIC, C’EST CHIC
081589-714
STRAP IT UP
16
10-OCT
004221-714
SEE TROUGH, SEE TIGHT
LA COOL FEMME AFRICAINE
APRIL 3
14
APRIL
091228-715
081606-715
STRIPEOUT!
V I VA C U B A ! ANYTHING GOES WITH FLAMINGOS
19
24-OCT
APRIL 24
DELIVERY 5
17-OCT
18
MAY
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