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THE WINTER EDITION FALL / WINTER
N OT - S O - DA I LY
NEWSPAPER 01
2015
Have a coffee! Or a glass of wine! There’s going to be snow, rain or a lot of sunshine. Come and take a look at our latest winter collection. The coffee is on us. Or the wine. Or both.
COLLECTION
THETHE WINTER WINTER EDITION EDITION 2.0
FALL / WINTER
COLLECTION 2015
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THE IDEA BEHIND THIS DELIVERY WAS TO SHOW A NEW SOFTNESS CREATED OUT OF A HEIGHTENED UNDERSTANDING OF WHAT A WOMAN FEELS GOOD IN.
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ABOUT THE COLLECTION Embrace comfort in a big way The idea behind this delivery was to show a new softness created out of a heightened understanding of what a woman feels good in. A basic piece you cannot miss this season is the draped “jogging” pants. Wear them together with a super soft singlet (with suede details ) and a straight long cardigan. It’s more like a super long cardigan coat and in winter you will have loads of opportunities to wear it.
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Knitted sweater 003922 / Scarf 990510 / Pant 021580 / Rabbit H900239 / Clutch 990506 / Blouse 012197 Tanktop 090891 / Beanie 990503 / T-Shirt 090934 / Sneakers 990496 / Blazer 050278 Cardigan next page 090899
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YOU ARE FREE TO BE BOTH SENSIBLE AND RECKLESS, WOMANLY AND BOYISH AND FEMININE AND TOUGH.
WHEN GIRL MEETS BOY
ABOUT THE COLLECTION Approachable cool-girl looksSince the sport-trend is still going strong we have translated sporty and boyish into approachable cool-girl looks. We are pitting masculine against feminine, architectural design against commerce and classicism against sensuality. You are free to be both sensible and reckless, womanly and boyish and feminine and tough.
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Sneakers 990528 / Sunglasses W991371 / T-Shirt 090935 / Blazer 050284 / Faux leather pants 021603 Small notebook H900141 / Big notebook H900142 / Nailpolish 90090 / Leather bag 990504 / Pantalon 021598 Cardigan 003938 Knitted sweater 003928 / Candle H900235 / Belt 990514 / Blouse 012202
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ABOUT THE COLLECTION Knitwear, Knitwear where fore art thou? - Fall and winter are prime YAYA seasons crying out for knitwear in all kinds of styles. Pencil skirts are very “on” this season and we love the great combinations of the high waisted ones with cropped tops. So we’ve created this super soft suede top to wear on top. Another statement piece this season is a cool oversized wool blend coat with a heavy blanket stripe. Accessorize with fine knitted scarves and matching beanies.
THE WINTER EDITION
FALL AND WINTER ARE PRIME YAYA SEASONS CRYING OUT FOR KNITWEAR IN ALL KINDS OF STYLES.
WOOL ME TENDER
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Suede top 090890 / Suede blazer 050286 / Suede bracelet 990511 / Scarf 990510 / Poncho 050293 Nailpolish 900090 / Highwaist jeans 021606 / Canvas backpack 990490 / Jacket 060236 / Shirt 090932 Skirt 003952 / Mittens 0039999 / Canvas throw H900046 / T-shirt 090936 / Sneakers 990528
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WE WERE INSPIRED BY THE CULTURAL HERITAGE OF VARIOUS WORLD ETHNIC GROUPS, HISTORICAL PERIODS AND ABSTRACT ART.
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I’M INTO FOLK
ABOUT THE COLLECTION Fairytale meets modern worldJacquard designs, unique patterns, colourful palettes, quality yarns and excellent craftsmanship are all synonyms for this delivery. We were inspired by the cultural heritage of various world ethnic groups, historical periods and abstract art. Must-have styles like jacquard prints, heavy knit and sweaters with hand stitched embroidery, sketch a fairytale-meets-themodern world scene. There’s a nomadic vibe to this part of the collection. We asked ourselves, “what would our YAYA woman travelling around the world ideally pack in her suitcase?”
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Coated denim 021553-5W5 / T-shirt 090938 / Knitted sweater 003980 / Notebook H900143 / Wooden pencils H900147 / Dress 003970 / Poncho 003973-5W4 / Candle big H991025 / Candle small H991024 / Poncho 003972-5W4 / Deerhead H900120 Pant 021618 / Sneakers 990520 / Cardigan 003998
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ABOUT THE COLLECTION The Rockstars of nature - For this delivery we take you to the arctic world with its architectural landscape. The shapes of the impressive icebergs, their colossal size and beauty, the multitude of variations they assume; this was our inspiration for the designs. Clean, clear-cut designs, bulky shapes and shiny accents. Avalanches were our inspiration for the fabrics: bulky wools, quilted sweats and a velours as soft as the first winter snow. This collection exudes pureness and shows the balance between the sleek and structured look that represents the YAYA woman’s character; bold yet feminine.
FOR THIS DELIVERY WE TAKE YOU TO THE ARCTIC WORLD WITH ITS ARCHITECTURAL LANDSCAPE.
ICE ICE BABY
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Knitted sweater 003993 / Pant 021616 / Paper stars deco H900140 / Jeans 021609-5W4 / Ice ice baby sweater 090960 / Paper snowflake deco H900146 / Printed sweater 090954 / Belts 990533 / Suedine longsleeve 090961 Canvas bag 990490 Sneakers 990528 / Scarf 990526 / Skirt 044209
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ABOUT THE COLLECTION Our first festive collection rocksFrom a concrete jungle to the impressive icebergs of the artic, we seemed to have developed a thing for architectural design. For its first ever festive collection we’ve turned things up a notch and present a collection inspired by the untouched beauty of nature. This small statement collection consists of 10 pieces, weare able from day to (late) night. These looks are so natural, just like the landscape, they will wrap you up in a dream.
THE WINTER EDITION
A COLLECTION INSPIRED BY THE UNTOUCHED BEAUTY OF NATURE.
SHOW
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Blazer 050294 / Deco heart sequins big H900171 / Deco heart sequins small H900170 / Sweater 004002 Top 012230-5W4 / Jumpsuit 021625 / Nailpolish 90090 / Skirt 004001 / Clutch 990506 / Sneakers 990528 Scarf 990524 / Long sleeve 090948 / Dress 081463 / Pantalon 021613
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OUR CONCEPT AMSTELVEEN STORES & DEN BOSCH
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“YAYA is not a person, it’s not an age, it’s not just a great coat; It’s a way of living. And though we travel a lot, there is no place like home. This is why we combine clothes with lifestyle products. Our products are a mix of vintage & industrial, with a hint of beach life. Free-spirited fun & charming cheerfulness. Our shops are our homes, discover us, be inspired and feel welcome! Find us online wherever you are, or come visit us. We have over 1500 selling points all over the world. This store is chapter one of a great story no one has ever read. And in which every chapter is better than the one before” - YAYA -
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CONTACT Headoffice Haarlemmerstraatweg 95 1165 MK Halfweg The Netherlands Tel +31 20 497 60 66 Info@yaya.nl Concept stores
Amstelveen Binnenhof 25 1181 ZH Amstelveen The Netherlands Tel +31 20 640455 Den Bosch Krullartstraat 18 5211 HR, ‘s-Hertogenbosch The Netherlands Tel +073 6909781 For other points of sale check the store locator at our website
WWW. YAYA. N L