Synergy 2015: Vol. 14 - December 2015

Vol. 14 | Dec., 2015

Corporate Social Responsibility | Indian Diaspora Makes India Proud

Journal of the World Zarathushti Chamber of Commerce

Exclusive

Enterprise Dubai Gala Awards

PLUS • • • •

World's Top Six Brands UAE - India Multi-dimensional relationship Leadership and the road ahead Godrej Legacy and winning in India

DRIVEN BY TRADE 600

Businessmen and professionals from around the world gathered to explore business and career opportunities that Dubai offers as it prepares itself to host the World Expo 2020.

We bring you the highlights.

Business Startup Competition | Travel destination - Goa | WZCC AGM & Awards

Message

An Event we are thankful for

Welcome to the 14th issue of SynergyZ. It has been 11 years since we started the journal. Time has simply flown by. Looking back, we are pleased to see SynergyZ progressing well and becoming one of the best-inclass journals. We hope to bring you more inspiring issues in the future.

This issue is commemorative.

The spotlight is on the mega event ‘Enterprise Dubai,’ a Business Conference that took place from 19th to 21st December, 2014 at the Crowne Plaza Hotel in Dubai, and did not disappoint us at all.

We welcomed 600 professionals and businessmen through the doors of the Jumairah Ball Room, offering them an exclusive platform for networking and exploring business and career openings as Dubai prepares itself to host the World Expo 2020.

On live stage, we featured plenary sessions, panel discussions, awards ceremony, fashion show, business contest, entertainment programs, quizzes and a lot more…

4

SynergyZ, December, 2015

An exclusive area was demarcated for exhibitors. Top brands like Dubai Duty Free; Godrej; Titans; Malabar Gold and Diamonds; Bank of Baroda and prominent retailers like Crystal Gallery; Vertical Greens Landscape Gardening L.L.C. and Chinese Furnishings displayed their products and services, that proved to be a major attraction for all.

What makes this issue special is, that it contains full coverage on Enterprise Dubai event, the dynamic speeches and the learnings that emerged from various sessions at the event.

On cultural side, Zenobia Davar, the charismatic couturier showcased her fabulous gara sarees, jari borders, jablas, kasbi topis and embroidered frames that attracted all the delegates to her stall and kept the uber-stylish fashionistas a step ahead in the fashion world.

The ‘Wall of Fame’ paying tribute to the legends of yore and contemporary times from the Zoroastrian community was admired by all.

The WZCC Global AGM and the WZCC Awards Ceremony that took place on 18th December, 2014 is also covered in this issue.

Holiday seekers will find this issue interesting as Goa the most picturesque location is covered where the WZCC Global AGM is taking place this year end.

We believe, this publication will achieve greater success, if our readers contribute, comment and spark a dialogue with us. It will give us the impetus to try new angles and make the journal even more informative and interesting, so please send your inputs / articles to wzccsynergyz@gmail.com A warm and heartfelt thanks to all of you and hope you enjoy this issue.

On behalf of the Members of the Board of SynergyZ, I wish you all a very Happy New Year, 2016!

Meher Bhesania Chairman, SynergyZ Corporate Social Responsibility | Indian Diaspora Makes India Proud

Vol. 14 | Dec., 2015

Our erudite speakers spoke on topics ranging from trade and communication, to technology, to medicine and women power; all very interesting and informative.

Journal of the World Zarathushti Chamber of Commerce

Exclusive

Enterprise Dubai Gala Awards

PLUS

Away from the event, we have covered more informative articles on ‘Branding’ by Fred Sarkari an author of international repute; ‘It’s all about sevens’ by Nozer Buchia, the internationally acclaimed motivational speaker and the author of the book ‘Why Entrepreneurs really fail’; and ‘Usability and what it takes to make them click,’ by Umeed Kothavala, CEO, Extentia Information Technology.

• • • •

World's Top Six Brands UAE - India Multi-dimensional relationship Leadership and the road ahead Godrej Legacy and winning in India

DRIVEN BY TRADE 600

Businessmen and professionals from around the world gathered to explore business and career opportunities that Dubai offers as it prepares itself to host the World Expo 2020.

We bring you the highlights.

Business Startup Competition | Travel destination - Goa | WZCC AGM & Awards

Message

An Event we are thankful for

Welcome to the 14th issue of SynergyZ. It has been 11 years since we started the journal. Time has simply flown by. Looking back, we are pleased to see SynergyZ progressing well and becoming one of the best-inclass journals. We hope to bring you more inspiring issues in the future.

This issue is commemorative.

The spotlight is on the mega event ‘Enterprise Dubai,’ a Business Conference that took place from 19th to 21st December, 2014 at the Crowne Plaza Hotel in Dubai, and did not disappoint us at all.

We welcomed 600 professionals and businessmen through the doors of the Jumairah Ball Room, offering them an exclusive platform for networking and exploring business and career openings as Dubai prepares itself to host the World Expo 2020.

On live stage, we featured plenary sessions, panel discussions, awards ceremony, fashion show, business contest, entertainment programs, quizzes and a lot more…

4

SynergyZ, December, 2015

An exclusive area was demarcated for exhibitors. Top brands like Dubai Duty Free; Godrej; Titans; Malabar Gold and Diamonds; Bank of Baroda and prominent retailers like Crystal Gallery; Vertical Greens Landscape Gardening L.L.C. and Chinese Furnishings displayed their products and services, that proved to be a major attraction for all.

What makes this issue special is, that it contains full coverage on Enterprise Dubai event, the dynamic speeches and the learnings that emerged from various sessions at the event.

On cultural side, Zenobia Davar, the charismatic couturier showcased her fabulous gara sarees, jari borders, jablas, kasbi topis and embroidered frames that attracted all the delegates to her stall and kept the uber-stylish fashionistas a step ahead in the fashion world.

The ‘Wall of Fame’ paying tribute to the legends of yore and contemporary times from the Zoroastrian community was admired by all.

The WZCC Global AGM and the WZCC Awards Ceremony that took place on 18th December, 2014 is also covered in this issue.

Holiday seekers will find this issue interesting as Goa the most picturesque location is covered where the WZCC Global AGM is taking place this year end.

We believe, this publication will achieve greater success, if our readers contribute, comment and spark a dialogue with us. It will give us the impetus to try new angles and make the journal even more informative and interesting, so please send your inputs / articles to wzccsynergyz@gmail.com A warm and heartfelt thanks to all of you and hope you enjoy this issue.

On behalf of the Members of the Board of SynergyZ, I wish you all a very Happy New Year, 2016!

Meher Bhesania Chairman, SynergyZ Corporate Social Responsibility | Indian Diaspora Makes India Proud

Vol. 14 | Dec., 2015

Our erudite speakers spoke on topics ranging from trade and communication, to technology, to medicine and women power; all very interesting and informative.

Journal of the World Zarathushti Chamber of Commerce

Exclusive

Enterprise Dubai Gala Awards

PLUS

Away from the event, we have covered more informative articles on ‘Branding’ by Fred Sarkari an author of international repute; ‘It’s all about sevens’ by Nozer Buchia, the internationally acclaimed motivational speaker and the author of the book ‘Why Entrepreneurs really fail’; and ‘Usability and what it takes to make them click,’ by Umeed Kothavala, CEO, Extentia Information Technology.

• • • •

World's Top Six Brands UAE - India Multi-dimensional relationship Leadership and the road ahead Godrej Legacy and winning in India

DRIVEN BY TRADE 600

Businessmen and professionals from around the world gathered to explore business and career opportunities that Dubai offers as it prepares itself to host the World Expo 2020.

We bring you the highlights.

Business Startup Competition | Travel destination - Goa | WZCC AGM & Awards

Contents

22 Experts Speak 22 Coming Together

Amazing Dubai

22 The success story of Dubai Duty Free 23 Leadership and the road ahead 23 India – UAE Multi-dimensional relations 24 Ethics in Leadership 24 Is Women Power just a pie in the sky?

26 Setting up businesses during uncertainties 27 Indian Diaspora makes nation proud

11

28 Building Businesses and Social Foundation 30 # My Dubai

President's Message

50

By: Minoo Shroff

Features 50 Branding

32

• Cobra Beer Partnership

12 Event 12 Smart Turnout at Enterpise Dubai 14 Charismatic Couture Show

53 Stories on World's Top Brands

• Dubai Duty Free

Awards 32 The Zoroastrian Ratna Awards 38 The Scroll of Honour 39 The Legendary Service Awards

17 Unadulterated Grandeur

• Godrej • Malabar Gold and Diamonds • Titan • Bank of Baroda 66 Third generation Homeopathic Physician joins in

18 Festive pop up

67 Nutrition: Go Green and eat your veggies

19 Chinese Collections

68 It’s all about 'Sevens'

20 The Legends and their Legacies

72 Godrej Legacy and winning in India

42

76 Enterprise Dubai - Idea, Innovate, Implement, Business startup contest 78 Holiday destination - Goa

Panel Discussion 42 New Technologies in Medical Field 44 Corporate Social Responsibility 48 Expo 2020 and can UAE be the business capital of the world?

80 Women Entrepreneurs (WE) 82 WZCC AGM & Awards 87 The Professional Edge by WZCC WE Wing, Pune Chapter 88 Usability and what it takes to make them click

Contents

22 Experts Speak 22 Coming Together

Amazing Dubai

22 The success story of Dubai Duty Free 23 Leadership and the road ahead 23 India – UAE Multi-dimensional relations 24 Ethics in Leadership 24 Is Women Power just a pie in the sky?

26 Setting up businesses during uncertainties 27 Indian Diaspora makes nation proud

11

28 Building Businesses and Social Foundation 30 # My Dubai

President's Message

50

By: Minoo Shroff

Features 50 Branding

32

• Cobra Beer Partnership

12 Event 12 Smart Turnout at Enterpise Dubai 14 Charismatic Couture Show

53 Stories on World's Top Brands

• Dubai Duty Free

Awards 32 The Zoroastrian Ratna Awards 38 The Scroll of Honour 39 The Legendary Service Awards

17 Unadulterated Grandeur

• Godrej • Malabar Gold and Diamonds • Titan • Bank of Baroda 66 Third generation Homeopathic Physician joins in

18 Festive pop up

67 Nutrition: Go Green and eat your veggies

19 Chinese Collections

68 It’s all about 'Sevens'

20 The Legends and their Legacies

72 Godrej Legacy and winning in India

42

76 Enterprise Dubai - Idea, Innovate, Implement, Business startup contest 78 Holiday destination - Goa

Panel Discussion 42 New Technologies in Medical Field 44 Corporate Social Responsibility 48 Expo 2020 and can UAE be the business capital of the world?

80 Women Entrepreneurs (WE) 82 WZCC AGM & Awards 87 The Professional Edge by WZCC WE Wing, Pune Chapter 88 Usability and what it takes to make them click

SynergyZ

SynergyZ Is Your Window to the World

Vol 14, December 2015 — For Private Circulation only

Registered Office

5750 South Jackson St. Hinsdal, IL 5109 - 60521, Website: www.wzcc.net

Global President Minoo. R. Shroff

Editorial Board Burjor Patel, Former General Manager, Khaleej Times, Dubai Rita Mehta, Managing Director, Blitz Media & Communication, FZ-L.L.C, Dubai Kersy Bhesania, Managing Director, Climate Control L.L.C, Dubai Nowshir Engineer, Director, Event Management Development Institute, Dubai Dadi Motiwalla, CEO, mt2, Dubai Yazdi Tantra, Managing Director, On-lyne Computers, Mumbai

Corporate Social Responsibility | Indian Diaspora Makes India Proud

Vol. 14 | Dec., 2015

WZCC Journal Conceived and Developed by Meher Bhesania, Chairman, SynergyZ

Journal designed by

Journal of the World Zarathushti Chamber of Commerce

Sameer Aslam, Graphic Designer, Colour Power, Dubai.

Treasurer: Barjor Bajan P. O. Box 34129, Dubai, UAE. E-mail: bajansbb@yahoo.com

Exclusive

Enterprise Dubai Gala Awards

WZCC Board Members Minoo Shroff Bomi Patel Temo Arjani Behroze Daruwalla Adil Sarkari Jamshid Dindar Roomi Sarkari Fariborz Rahnamoon Farrokh Rustomji Minoo Mody Shahram Jiveh Neville Shroff Pheroze P. Kharas Natalie Gandhi Nauzar Manekshaw Umeed Kothavala Kersi Limathwalla

President Vice President Treasurer Corporate Secretary Regional Director (Australia) Regional Director (Iran) Regional Director (Middle East) Director Director Director Director Director Director Director Director Youth Director Immediate Past President

Australia - Sydney Australia - Perth Canada - Vancouver Canada - Toronto India - Mumbai – India Chamber India - Pune India - Ahmedabad India - Mumbai India - New Delhi India - Hyderabad Iran - Tehran Middle East - Dubai, UAE Pakistan - Karachi U.K - London USA - Houston USA - Central Florida USA - Southern California USA - San Francisco USA - Chicago USA - New York USA - Boston USA - Seattle USA - Atlanta

Adil Sarkari Mahrukh & Firoz Pestonji Fariborz Rahnamoon Sam Meer Cyrus Bhagwadia Viraf Deboo Oorvaksh Medora Adi Siganporia Navroz Dhondy Jehangir R. Bisney Khodayar Attaie Roomi Sarkari Soli R. Parakh Nauzer Manekshaw Zarir Sethna Mezdi Birdie Perinne Medora Jamshed Gandi Jehangir Darukhanavala Natalie Vania-Gandhi Zareen Karani Araoz Firdosh Bhesania Rustom S Kanga

mrshroffadst@gmail.com bomip@yahoo.com temo@arjani.com behroze@frenaus.com adilsarkari@gmail.com dindar2000@yahoo.co.uk rsarkari@emirates.net.ae fariborzr@hotmail.com f.m.rustomji@gmail.com modymh@me.com shjiveh@yahoo.com nshroff@shroff.com.hk phili.kharas@gmail.com nvania@encouragementnewbiz.com wzcc@mieraconsulting.com umeed.kothavala@extentia.com klimath@gmail.com

PLUS • • • •

World's Top Six Brands UAE - India Multi-dimensional relationship Leadership and the road ahead Godrej Legacy and winning in India

Vol. 13 | December, 2014

DRIVEN BY TRADE

THE 2014

LEADERS | LEGENDS | GENIUSES | HEROES WRITERS & EDITORS | GENERATION NEXT

December, 2014

SynergyZ

1

Inside: Cover Story Ronnie Screwvala | Cityscape: My Dubai, My City

600

Businessmen and professionals from around the world gathered to explore business and career opportunities that Dubai offers as it prepares itself to host the World Expo 2020.

We bring you the highlights.

Business Startup Competition | Travel destination - Goa | WZCC AGM & Awards

WZCC Chapter Chairs adilsarkari@gmail.com holiday@aussieperthtours.com.au adilsarkari@gmail.com Afreed.mistry@gmail.com bagwadia@hotmail.com vbdeboo@gmail.com oorvaksh@medoraindia.com adisiganporia@gmail.com navroze@creatgies.com hyd2_bisney@sancharnet.in khodayarattaie@gmail.com rsarkari@emirates.net.ae soli.r.parakh@pk.pwc.com wzcc@mieraconsulting.com zarirs@sbcglobal.net Dastur@comcast.netUSA perinne@zubin.com jbgandi@bgwbcpas.com jdarukhanavala@aol.com nvania@encouragementnewbix.com zareen@managingcultures.com bhesania@hotmail.com rkanga@comcast.net

Picture credits: Pages: 18 - The design on the Crystal Plate is adapted from the book, ‘A Zoroastrian Tapestry, Art, Religion and Culture,’ edited by Pheroza Godrej & Firoza Punthakey Mistree Google.com: Pages: 1, 6, 7, 8, 15, 21, 26, 27, 28, 29, 30, 31, 46, 51, 53, 54, 55, 56, 57, 60, 61, 63, 64, 66, 67, 70, 76, 84 Journal designed by: Colour Power, Dubai

8

SynergyZ, December, 2015

WHETHER YOU YEARN FOR SUCCESS STORIES… CLAMOR FOR CULTURE… WISH TO READ PROFILES OF VISIONARIES… FOCUS ON BUSINESS AND MANAGEMENT ARTICLES… OR EXPLORE TRAVEL DESTINATIONS… SynergyZ is a window to the world for you and others around the globe. It’s a carefully crafted publication. It's comprehensive, credible and thoroughly exhaustive in its coverage.

For AD Space contact: WZCC Mumbai Tel: +91 22 3296 8175 Email: wzccindia@on-lyne.com Website: www.wzcc.net WZCC Chapters Cities: Ahmedabad | Atlanta | Boston | Central Florida | Chicago | China | Delhi | Dubai | Hong Kong | Hyderabad | Houston | Karachi London | Mumbai | New York | North Texas | Perth | Pune | San Francisco | Seattle | Singapore | Southern California | Sydney | Tehran Toronto | Vancouver

SynergyZ

SynergyZ Is Your Window to the World

Vol 14, December 2015 — For Private Circulation only

Registered Office

5750 South Jackson St. Hinsdal, IL 5109 - 60521, Website: www.wzcc.net

Global President Minoo. R. Shroff

Editorial Board Burjor Patel, Former General Manager, Khaleej Times, Dubai Rita Mehta, Managing Director, Blitz Media & Communication, FZ-L.L.C, Dubai Kersy Bhesania, Managing Director, Climate Control L.L.C, Dubai Nowshir Engineer, Director, Event Management Development Institute, Dubai Dadi Motiwalla, CEO, mt2, Dubai Yazdi Tantra, Managing Director, On-lyne Computers, Mumbai

Corporate Social Responsibility | Indian Diaspora Makes India Proud

Vol. 14 | Dec., 2015

WZCC Journal Conceived and Developed by Meher Bhesania, Chairman, SynergyZ

Journal designed by

Journal of the World Zarathushti Chamber of Commerce

Sameer Aslam, Graphic Designer, Colour Power, Dubai.

Treasurer: Barjor Bajan P. O. Box 34129, Dubai, UAE. E-mail: bajansbb@yahoo.com

Exclusive

Enterprise Dubai Gala Awards

WZCC Board Members Minoo Shroff Bomi Patel Temo Arjani Behroze Daruwalla Adil Sarkari Jamshid Dindar Roomi Sarkari Fariborz Rahnamoon Farrokh Rustomji Minoo Mody Shahram Jiveh Neville Shroff Pheroze P. Kharas Natalie Gandhi Nauzar Manekshaw Umeed Kothavala Kersi Limathwalla

President Vice President Treasurer Corporate Secretary Regional Director (Australia) Regional Director (Iran) Regional Director (Middle East) Director Director Director Director Director Director Director Director Youth Director Immediate Past President

Australia - Sydney Australia - Perth Canada - Vancouver Canada - Toronto India - Mumbai – India Chamber India - Pune India - Ahmedabad India - Mumbai India - New Delhi India - Hyderabad Iran - Tehran Middle East - Dubai, UAE Pakistan - Karachi U.K - London USA - Houston USA - Central Florida USA - Southern California USA - San Francisco USA - Chicago USA - New York USA - Boston USA - Seattle USA - Atlanta

Adil Sarkari Mahrukh & Firoz Pestonji Fariborz Rahnamoon Sam Meer Cyrus Bhagwadia Viraf Deboo Oorvaksh Medora Adi Siganporia Navroz Dhondy Jehangir R. Bisney Khodayar Attaie Roomi Sarkari Soli R. Parakh Nauzer Manekshaw Zarir Sethna Mezdi Birdie Perinne Medora Jamshed Gandi Jehangir Darukhanavala Natalie Vania-Gandhi Zareen Karani Araoz Firdosh Bhesania Rustom S Kanga

mrshroffadst@gmail.com bomip@yahoo.com temo@arjani.com behroze@frenaus.com adilsarkari@gmail.com dindar2000@yahoo.co.uk rsarkari@emirates.net.ae fariborzr@hotmail.com f.m.rustomji@gmail.com modymh@me.com shjiveh@yahoo.com nshroff@shroff.com.hk phili.kharas@gmail.com nvania@encouragementnewbiz.com wzcc@mieraconsulting.com umeed.kothavala@extentia.com klimath@gmail.com

PLUS • • • •

World's Top Six Brands UAE - India Multi-dimensional relationship Leadership and the road ahead Godrej Legacy and winning in India

Vol. 13 | December, 2014

DRIVEN BY TRADE

THE 2014

LEADERS | LEGENDS | GENIUSES | HEROES WRITERS & EDITORS | GENERATION NEXT

December, 2014

SynergyZ

1

Inside: Cover Story Ronnie Screwvala | Cityscape: My Dubai, My City

600

Businessmen and professionals from around the world gathered to explore business and career opportunities that Dubai offers as it prepares itself to host the World Expo 2020.

We bring you the highlights.

Business Startup Competition | Travel destination - Goa | WZCC AGM & Awards

WZCC Chapter Chairs adilsarkari@gmail.com holiday@aussieperthtours.com.au adilsarkari@gmail.com Afreed.mistry@gmail.com bagwadia@hotmail.com vbdeboo@gmail.com oorvaksh@medoraindia.com adisiganporia@gmail.com navroze@creatgies.com hyd2_bisney@sancharnet.in khodayarattaie@gmail.com rsarkari@emirates.net.ae soli.r.parakh@pk.pwc.com wzcc@mieraconsulting.com zarirs@sbcglobal.net Dastur@comcast.netUSA perinne@zubin.com jbgandi@bgwbcpas.com jdarukhanavala@aol.com nvania@encouragementnewbix.com zareen@managingcultures.com bhesania@hotmail.com rkanga@comcast.net

Picture credits: Pages: 18 - The design on the Crystal Plate is adapted from the book, ‘A Zoroastrian Tapestry, Art, Religion and Culture,’ edited by Pheroza Godrej & Firoza Punthakey Mistree Google.com: Pages: 1, 6, 7, 8, 15, 21, 26, 27, 28, 29, 30, 31, 46, 51, 53, 54, 55, 56, 57, 60, 61, 63, 64, 66, 67, 70, 76, 84 Journal designed by: Colour Power, Dubai

8

SynergyZ, December, 2015

WHETHER YOU YEARN FOR SUCCESS STORIES… CLAMOR FOR CULTURE… WISH TO READ PROFILES OF VISIONARIES… FOCUS ON BUSINESS AND MANAGEMENT ARTICLES… OR EXPLORE TRAVEL DESTINATIONS… SynergyZ is a window to the world for you and others around the globe. It’s a carefully crafted publication. It's comprehensive, credible and thoroughly exhaustive in its coverage.

For AD Space contact: WZCC Mumbai Tel: +91 22 3296 8175 Email: wzccindia@on-lyne.com Website: www.wzcc.net WZCC Chapters Cities: Ahmedabad | Atlanta | Boston | Central Florida | Chicago | China | Delhi | Dubai | Hong Kong | Hyderabad | Houston | Karachi London | Mumbai | New York | North Texas | Perth | Pune | San Francisco | Seattle | Singapore | Southern California | Sydney | Tehran Toronto | Vancouver

President's Message

President's Note The last fiscal year has generated OPTIMISM that economic growth has picked up in India. The Indian Prime Minister, Mr. Narendra Modi has been touring the world as no other Prime Minister has done in recent times, making bold pronouncements that India is ready for business. His theme “Make in India” and to make India the manufacturing hub of the world, is feasible, given India’s demographic dividend, requisite skills and an ever expanding and inspirational market.

India’s GDP which now exceeds US$ 2 trillion (US$ 5.5 trillion in PP terms) is expected to expand five-fold in the next 20 years, given an annual growth rate of 8%.

Forecasts made by leading global institutions and banks endorse this forecast, of course with a caveat that India pursues its goals with vigour and introduces further reforms.

When we talk of entrepreneurship we read about the spectacular rise in the number of billionaires globally in many countries including India and China. India has not been left very far behind from other developed countries despite its relatively very low per capita income. Let me narrate in brief, the spectacular growth story of Sun Pharmaceutical Industries Ltd. The 59 years old, promoter and Chairman, Mr. Dilip Sanghvi, is today rated India’s richest man with a net worth of over US$ 22 billion. Sanghvi started manufacturing pharmaceuticals on a modest scale 30 years ago and between 1995 and 2005 acquired a number of small and medium sized companies in India and USA. He acquired a large Israeli Pharma Company after a legal battle and turned it round completely. His last acquisition was of the largest Indian pharma company Ranbaxy

Laboratories Ltd., for US$ 4 billion.

He has kept on raising his bar higher and has acquired a stellar reputation for turning round sick companies.

Given his immense self-confidence, and his superb entrepreneurial and managerial prowess, he could well rise to be among the global leaders in the pharma industry in the next decade.

Another amazing story of entrepreneurship is of Ronnie Screwvala, a first generation Zoroastrian entrepreneur. He started with hardly a few thousand rupees over three decades ago, and has acquired many businesses ranging from manufacturing tooth-brushes, media companies and pioneered cable TV in India.

He founded UTV media and entertainment conglomerate, spanning, television digital, mobile, digital broadcasting and motion pictures which he divested to Walt Disney Corporation in 2012 for a handsome sum. He is now championing new entrepreneurs and is passionate about social welfare with focus on empowering one million lives in rural India.

The above two cases have been cited to underline that given passion for entrepreneurship backed by vision, hard work, daring and risk taking capability, there is no limit to what one can achieve in life. To quote Screwvala, “Entrepreneurship is a journey and is not an outing.

Entrepreneurship is about living life on your own terms. Dream huge and when you do, dream with your eyes open”. There are many more outstanding achievers. They are leaders who themselves set and achieve very high standards and inspire others to do so.

Entrepreneurs should keep their eyes and ears open to see and smell opportunities. India offers excellent opportunities today and rewards innovators. Let the younger generation of Parsis be inspired by what has been accomplished by our entrepreneurs in the current environment. The future is even more propitious for the bold and who are prepared to dream and more importantly do not fear failure.

After all, success is going from failure to failure without loss of enthusiasm, and those who dare to fare greatly can even achieve greater success.

With this sense of optimism, let us assemble in the congenial environment of Goa with its carefree atmosphere this festive season.

It will be a great opportunity for intellectual invigoration and physical relaxation.

Look forward to be with you and best wishes.

Minoo Shroff Global President, WZCC SynergyZ, December, 2015

11

President's Message

President's Note The last fiscal year has generated OPTIMISM that economic growth has picked up in India. The Indian Prime Minister, Mr. Narendra Modi has been touring the world as no other Prime Minister has done in recent times, making bold pronouncements that India is ready for business. His theme “Make in India” and to make India the manufacturing hub of the world, is feasible, given India’s demographic dividend, requisite skills and an ever expanding and inspirational market.

India’s GDP which now exceeds US$ 2 trillion (US$ 5.5 trillion in PP terms) is expected to expand five-fold in the next 20 years, given an annual growth rate of 8%.

Forecasts made by leading global institutions and banks endorse this forecast, of course with a caveat that India pursues its goals with vigour and introduces further reforms.

When we talk of entrepreneurship we read about the spectacular rise in the number of billionaires globally in many countries including India and China. India has not been left very far behind from other developed countries despite its relatively very low per capita income. Let me narrate in brief, the spectacular growth story of Sun Pharmaceutical Industries Ltd. The 59 years old, promoter and Chairman, Mr. Dilip Sanghvi, is today rated India’s richest man with a net worth of over US$ 22 billion. Sanghvi started manufacturing pharmaceuticals on a modest scale 30 years ago and between 1995 and 2005 acquired a number of small and medium sized companies in India and USA. He acquired a large Israeli Pharma Company after a legal battle and turned it round completely. His last acquisition was of the largest Indian pharma company Ranbaxy

Laboratories Ltd., for US$ 4 billion.

He has kept on raising his bar higher and has acquired a stellar reputation for turning round sick companies.

Given his immense self-confidence, and his superb entrepreneurial and managerial prowess, he could well rise to be among the global leaders in the pharma industry in the next decade.

Another amazing story of entrepreneurship is of Ronnie Screwvala, a first generation Zoroastrian entrepreneur. He started with hardly a few thousand rupees over three decades ago, and has acquired many businesses ranging from manufacturing tooth-brushes, media companies and pioneered cable TV in India.

He founded UTV media and entertainment conglomerate, spanning, television digital, mobile, digital broadcasting and motion pictures which he divested to Walt Disney Corporation in 2012 for a handsome sum. He is now championing new entrepreneurs and is passionate about social welfare with focus on empowering one million lives in rural India.

The above two cases have been cited to underline that given passion for entrepreneurship backed by vision, hard work, daring and risk taking capability, there is no limit to what one can achieve in life. To quote Screwvala, “Entrepreneurship is a journey and is not an outing.

Entrepreneurship is about living life on your own terms. Dream huge and when you do, dream with your eyes open”. There are many more outstanding achievers. They are leaders who themselves set and achieve very high standards and inspire others to do so.

Entrepreneurs should keep their eyes and ears open to see and smell opportunities. India offers excellent opportunities today and rewards innovators. Let the younger generation of Parsis be inspired by what has been accomplished by our entrepreneurs in the current environment. The future is even more propitious for the bold and who are prepared to dream and more importantly do not fear failure.

After all, success is going from failure to failure without loss of enthusiasm, and those who dare to fare greatly can even achieve greater success.

With this sense of optimism, let us assemble in the congenial environment of Goa with its carefree atmosphere this festive season.

It will be a great opportunity for intellectual invigoration and physical relaxation.

Look forward to be with you and best wishes.

Minoo Shroff Global President, WZCC SynergyZ, December, 2015

11

Event Highlights

Smart Turnout at Enterprise Dubai It took months of planning but the effort paid off and Enterprise Dubai, one of the most awaited events of the year 2014 turned out to be a resounding success. Over 600 delegates congregated from around the globe to meet, talk and reaffirm their togetherness and explore business and career opportunities as the city state Dubai moves towards being the host for the World Expo 2020.

Brought together under the banner of World Zoroastrian Congress 2009, the three days (19th to 21st December, 2014) marked a new chapter in the relationship between the Indian Diaspora and the Gulf region. Along with speakers and moderators, all of them success stories in themselves, were members from the Royal Family, senior government officials, diplomats and leading businessmen from the UAE. The event was supported by the Indian Consulate in Dubai and was listed in the Calendar of Events by the Department of Dubai Tourism and Marketing which was a big achievement.

Highly successful men and women, mostly decision and policy makers, corporate leaders, academicians, financial experts; media and opinion makers; entrepreneurs and Emiratis used the stage effectively to make their points. Internationally famous experts spoke on issues of great importance. The topics tackled were trade, communication, new technologies and youth initiatives that offered great opportunity to build on international business ideas.

The event began with the lighting of the lamp by H.E. Mr. Mirza Al Sayegh, Director, Office of H.H Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Finance Minister, UAE, accompanied by Lord Karan Bilimoria C.B.E, D.L., Byram Jeejeebhoy, Chairman Byramjee Jeejeebhoy Pvt. Ltd., 12

SynergyZ, December, 2015

Former Air Chief Marshal Fali Major, and Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free. A grand opening ceremony 'Flowering of Truth and Faith' was performed by Coloruthura Soprano Farah Ghadiali and renowned violinist Jamshed Turel, who mesmerized the audience with their outstanding renditions.

Participating in the event at various stages were luminaries that included H.E. Mr. T.P.Seetharam, the Ambassador of India, to the UAE, H.E. Mr. Anurag Bhushan, The Consul General of India to Dubai and Northern Emirates, Issam Kazim, CEO, Dubai Corporation for Tourism & Commerce Marketing; Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free; Nadir Godrej, Managing Director, Godrej Industries Limited; Freddy Sidhwa, Chairman, Seven Seas Services Group; Neville Shroff, CEO, Shroff and Company Ltd. Hong Kong; Rustom Jokhi, Managing Director S.F. Jokhi and Co. Ltd., Hong Kong; Paras Shahdadpuri, Chairman Nikai Group of Cos., UAE and more...

Among those seen taking part and contributing to the exchange of views were Padma Bhushan and Padma Vibhushan Fali Nariman, Lord Karan Bilimoria C.B.E. D.L, Homa Petit, Minoo Shroff; Dinshaw Tamboly; Byram Jeejeebhoy; Ronnie Screwvala; Dr. Rustom Soonawala; Dr. Keki Turel; Dr. Sabrena Noria; Dr. Cyres Mehta; Dr. Zubin Nalladaru; Bachi Karkaria; Bikram Vohra; Zarina Screwvala; Meenal Baghel; Meera Sanyal; Suresh Kumar; Mohan Valrani; Surender Kandhari, Kalpesh Sampat and many more...

A Member of the Ruling Family H.H Sheikh Saeed bin Hasher Al Maktoum, Chairman, Al Fajer Group of Companies, graced the occasion and gave away the four Zoroastrian Ratna Awards to the

Legendary Families: the Godrej Family, the Jeejeebhoy Family, the Jokhi Family and the Sidhwa Family. In addition, nine Legendary Service Awards were conferred upon the following persons for their contribution to various fields: Minoo Shroff - Public and Community Service

Burjor Antia - Excellence in Legal

Field

Dr. Keki Turel - Excellence and Innovation in Medical Field Homa Petit - Humanity and Philanthropy Dadi Mistry - Communal Responsibility Neville Shroff - Public and Community service Fali Major - Highest Civilian Service Katayun Kapadia - Community Service Roshan Rivetna - Preserving the Zoroastrian Culture and for Editorial work Whether at the seminar or in conversation during breaks or enjoying Dubai’s legendary hospitality, members renewed old friendships and made new ones.

There was a sense of achievement and satisfaction throughout the event.

On 20th December, 2014 a new coffee table book ‘Fathers and Sons Mothers and Daughters,’ authored by Meher Bhesania was launched by Nadir Godrej, Managing Director, Godrej Group of Industries. The book is a tribute to the distinguished families of the Zoroastrian community who have taken their family legacies to newer heights.

Coloruthura Soprano Farah Ghadiali during the rendition of ‘Flowering of the Truth and Faith’ ceremony

The third day was a total outing day.

Mediterranean style breakfast was served at the Burj Park, followed by a sightseeing tour of Dubai, a dhow cruise, a desert safari and a fun trip to the Global Village, all very interesting.

Enterprise Dubai 2014, safely said, delivered on its promise and more.

Lighting of the Lamp Ceremony (R-L) H.E. Mr. Mirza Al Sayegh, Colm McLoughlin, Lord Karan Bilimoria, C.B.E., D.L, Former Air Chief Marshall Fali Major and Byram Jeejeebhoy

Renowned violinist Jamshed Turel during the rendition of ‘Flowering of the Truth and Faith’ ceremony

Event Highlights

Smart Turnout at Enterprise Dubai It took months of planning but the effort paid off and Enterprise Dubai, one of the most awaited events of the year 2014 turned out to be a resounding success. Over 600 delegates congregated from around the globe to meet, talk and reaffirm their togetherness and explore business and career opportunities as the city state Dubai moves towards being the host for the World Expo 2020.

Brought together under the banner of World Zoroastrian Congress 2009, the three days (19th to 21st December, 2014) marked a new chapter in the relationship between the Indian Diaspora and the Gulf region. Along with speakers and moderators, all of them success stories in themselves, were members from the Royal Family, senior government officials, diplomats and leading businessmen from the UAE. The event was supported by the Indian Consulate in Dubai and was listed in the Calendar of Events by the Department of Dubai Tourism and Marketing which was a big achievement.

Highly successful men and women, mostly decision and policy makers, corporate leaders, academicians, financial experts; media and opinion makers; entrepreneurs and Emiratis used the stage effectively to make their points. Internationally famous experts spoke on issues of great importance. The topics tackled were trade, communication, new technologies and youth initiatives that offered great opportunity to build on international business ideas.

The event began with the lighting of the lamp by H.E. Mr. Mirza Al Sayegh, Director, Office of H.H Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Finance Minister, UAE, accompanied by Lord Karan Bilimoria C.B.E, D.L., Byram Jeejeebhoy, Chairman Byramjee Jeejeebhoy Pvt. Ltd., 12

SynergyZ, December, 2015

Former Air Chief Marshal Fali Major, and Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free. A grand opening ceremony 'Flowering of Truth and Faith' was performed by Coloruthura Soprano Farah Ghadiali and renowned violinist Jamshed Turel, who mesmerized the audience with their outstanding renditions.

Participating in the event at various stages were luminaries that included H.E. Mr. T.P.Seetharam, the Ambassador of India, to the UAE, H.E. Mr. Anurag Bhushan, The Consul General of India to Dubai and Northern Emirates, Issam Kazim, CEO, Dubai Corporation for Tourism & Commerce Marketing; Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free; Nadir Godrej, Managing Director, Godrej Industries Limited; Freddy Sidhwa, Chairman, Seven Seas Services Group; Neville Shroff, CEO, Shroff and Company Ltd. Hong Kong; Rustom Jokhi, Managing Director S.F. Jokhi and Co. Ltd., Hong Kong; Paras Shahdadpuri, Chairman Nikai Group of Cos., UAE and more...

Among those seen taking part and contributing to the exchange of views were Padma Bhushan and Padma Vibhushan Fali Nariman, Lord Karan Bilimoria C.B.E. D.L, Homa Petit, Minoo Shroff; Dinshaw Tamboly; Byram Jeejeebhoy; Ronnie Screwvala; Dr. Rustom Soonawala; Dr. Keki Turel; Dr. Sabrena Noria; Dr. Cyres Mehta; Dr. Zubin Nalladaru; Bachi Karkaria; Bikram Vohra; Zarina Screwvala; Meenal Baghel; Meera Sanyal; Suresh Kumar; Mohan Valrani; Surender Kandhari, Kalpesh Sampat and many more...

A Member of the Ruling Family H.H Sheikh Saeed bin Hasher Al Maktoum, Chairman, Al Fajer Group of Companies, graced the occasion and gave away the four Zoroastrian Ratna Awards to the

Legendary Families: the Godrej Family, the Jeejeebhoy Family, the Jokhi Family and the Sidhwa Family. In addition, nine Legendary Service Awards were conferred upon the following persons for their contribution to various fields: Minoo Shroff - Public and Community Service

Burjor Antia - Excellence in Legal

Field

Dr. Keki Turel - Excellence and Innovation in Medical Field Homa Petit - Humanity and Philanthropy Dadi Mistry - Communal Responsibility Neville Shroff - Public and Community service Fali Major - Highest Civilian Service Katayun Kapadia - Community Service Roshan Rivetna - Preserving the Zoroastrian Culture and for Editorial work Whether at the seminar or in conversation during breaks or enjoying Dubai’s legendary hospitality, members renewed old friendships and made new ones.

There was a sense of achievement and satisfaction throughout the event.

On 20th December, 2014 a new coffee table book ‘Fathers and Sons Mothers and Daughters,’ authored by Meher Bhesania was launched by Nadir Godrej, Managing Director, Godrej Group of Industries. The book is a tribute to the distinguished families of the Zoroastrian community who have taken their family legacies to newer heights.

Coloruthura Soprano Farah Ghadiali during the rendition of ‘Flowering of the Truth and Faith’ ceremony

The third day was a total outing day.

Mediterranean style breakfast was served at the Burj Park, followed by a sightseeing tour of Dubai, a dhow cruise, a desert safari and a fun trip to the Global Village, all very interesting.

Enterprise Dubai 2014, safely said, delivered on its promise and more.

Lighting of the Lamp Ceremony (R-L) H.E. Mr. Mirza Al Sayegh, Colm McLoughlin, Lord Karan Bilimoria, C.B.E., D.L, Former Air Chief Marshall Fali Major and Byram Jeejeebhoy

Renowned violinist Jamshed Turel during the rendition of ‘Flowering of the Truth and Faith’ ceremony

Event

Charismatic Couture Show Clean lines and bold hues made for a dramatic look Charismatic couturier, Zenobia Davar, enthralled the global Indian community’s uber-stylish fashionistas with her latest couture collection titled ‘Flowing Silks’ at the Enterprise Dubai event on 19th December, 2014.

The ever evolving designer also unveiled her brand new identity by showcasing her exquisite collection of authentic hand embroidered Gara saris, jablas and real zari border saris. The showstopper was a white gara sari; an exquisitely embroidered six yards of fabric with a riot of colours in which confronting parrots perched on twines amid multihued foliage. The stitches appeared perilously close, the shading seamless, the French knots, and the

From the catwalk collection to keep you one step ahead in fashion

forbidden stitch painstakingly small and the motifs so fine and detailed that the work looked like a ‘Painting with a needle.’

Zenobia's upcoming season is going to be all about mixing and matching a different palette of colors. All her creations are one of a kind and custom made.

Contact Details:

Zenobia Davar, showcasing her exquisite showstopper Gara Sari 14

SynergyZ, December, 2015

Zenobia Davar Mobile: +919324106568 +919869028943 Tel: +9122 24106568 Email: zsdavar@hotmail.com or zsdavar@gmail.com.

Website: www.zenobiadavar.com

Event

Charismatic Couture Show Clean lines and bold hues made for a dramatic look Charismatic couturier, Zenobia Davar, enthralled the global Indian community’s uber-stylish fashionistas with her latest couture collection titled ‘Flowing Silks’ at the Enterprise Dubai event on 19th December, 2014.

The ever evolving designer also unveiled her brand new identity by showcasing her exquisite collection of authentic hand embroidered Gara saris, jablas and real zari border saris. The showstopper was a white gara sari; an exquisitely embroidered six yards of fabric with a riot of colours in which confronting parrots perched on twines amid multihued foliage. The stitches appeared perilously close, the shading seamless, the French knots, and the

From the catwalk collection to keep you one step ahead in fashion

forbidden stitch painstakingly small and the motifs so fine and detailed that the work looked like a ‘Painting with a needle.’

Zenobia's upcoming season is going to be all about mixing and matching a different palette of colors. All her creations are one of a kind and custom made.

Contact Details:

Zenobia Davar, showcasing her exquisite showstopper Gara Sari 14

SynergyZ, December, 2015

Zenobia Davar Mobile: +919324106568 +919869028943 Tel: +9122 24106568 Email: zsdavar@hotmail.com or zsdavar@gmail.com.

Website: www.zenobiadavar.com

Malabar Gold A4 Mine Business journal

SynergyZ.ai

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4/19/15

2:50 PM

Event / Personalities

Unadulterated Grandeur H.H.Sheikh Saeed bin Hasher Al Maktoum, a Member of the Royal Family and Chairman, Al Fajr Group of Cos., graced the Enterprise Dubai event on 20th December, 2014. In attendance were diplomats, senior government officials and high profile businessmen and professionals from around the world.

Enterprise Dubai took place at the Crowne Plaza Hotel from 19th to 21st, December, 2014. It offered excellent opportunity to all businessmen and professionals to explore business and career openings as Dubai prepares itself to host the World Expo 2020. Enterprise Dubai was undoubtedly one of the best Business Conferences and networking events in 2014.

H.E. Mr. T.P. Seetharam, Ambassador of India to the UAE, and Mrs. Deepa Seetharam

H.H.Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

H.E. Mr. Anurag Bhusan, Consul General of India (Dubai & Northern Emirates)

(L - R) Rumi Sanjana, Senior Advisor Nexus Board, Colm McLoughlin Exe. Vice Chairman DDF & Sean Staunton, VP Retail & Ops., DDF

H.E. Robert Waller, Consul General,U.S.A

Paras Shahdadpuri, Chairman Nikai Group of Companies, Dubai

(L - R) Dr. Bharat Bhutani with Farida Shroff & Neville Shroff, CEO, Shroff & Co. Hong Kong

(R - L) Eminent Jurist Fali Nariman, Attorney Homa Petit, Bapsi Nariman, & Khursheed Nariman

Freny Sidhwa & Freddy Sidhwa, Chairman & Managing Director, Seven Seas Services Group, Dubai

Sinead El Sibai, V.P. Marketing, Dubai Duty Free

Rustom Jokhi, Managing Director, S.F. Jokhi Pvt. Ltd., Hong Kong with his wife Roxy Jokhi

(L - R) Roomi Sarkari, Matseliso Shogole, H.E. Manabile Shogole, Consul General, South Africa & Deena Motiwalla

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SynergyZ, December, 2015

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Malabar Gold A4 Mine Business journal

SynergyZ.ai

1

4/19/15

2:50 PM

Event / Personalities

Unadulterated Grandeur H.H.Sheikh Saeed bin Hasher Al Maktoum, a Member of the Royal Family and Chairman, Al Fajr Group of Cos., graced the Enterprise Dubai event on 20th December, 2014. In attendance were diplomats, senior government officials and high profile businessmen and professionals from around the world.

Enterprise Dubai took place at the Crowne Plaza Hotel from 19th to 21st, December, 2014. It offered excellent opportunity to all businessmen and professionals to explore business and career openings as Dubai prepares itself to host the World Expo 2020. Enterprise Dubai was undoubtedly one of the best Business Conferences and networking events in 2014.

H.E. Mr. T.P. Seetharam, Ambassador of India to the UAE, and Mrs. Deepa Seetharam

H.H.Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

H.E. Mr. Anurag Bhusan, Consul General of India (Dubai & Northern Emirates)

(L - R) Rumi Sanjana, Senior Advisor Nexus Board, Colm McLoughlin Exe. Vice Chairman DDF & Sean Staunton, VP Retail & Ops., DDF

H.E. Robert Waller, Consul General,U.S.A

Paras Shahdadpuri, Chairman Nikai Group of Companies, Dubai

(L - R) Dr. Bharat Bhutani with Farida Shroff & Neville Shroff, CEO, Shroff & Co. Hong Kong

(R - L) Eminent Jurist Fali Nariman, Attorney Homa Petit, Bapsi Nariman, & Khursheed Nariman

Freny Sidhwa & Freddy Sidhwa, Chairman & Managing Director, Seven Seas Services Group, Dubai

Sinead El Sibai, V.P. Marketing, Dubai Duty Free

Rustom Jokhi, Managing Director, S.F. Jokhi Pvt. Ltd., Hong Kong with his wife Roxy Jokhi

(L - R) Roomi Sarkari, Matseliso Shogole, H.E. Manabile Shogole, Consul General, South Africa & Deena Motiwalla

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SynergyZ, December, 2015

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Event

Event

A Festive Pop-Up

Chinese Collections at the event

A vibrant collection of fashion jewellery, crystal items and hand crafted furnishings were displayed by prominent retailers - Crystal Gallery, Chinese Furnishings and Malabar Gold and Diamonds. All exhibitors added a new spark to the exhibition area at the Enterprise Dubai event.

Furniture from Chinese Furnishings Company Porcelain Vase with underglaze blue decoration of flowers and leaves, resting on a brown wooden base

Porcelain Vase with straight neck and rounded body decorated with underglaze orange decoration of dragons, resting on a beautifully handcrafted wooden base

Porcelain Jar with bands of floral design and large chrysanthemums in the center, resting on an artistic wooden stool

Ancient Bronze Metal Vase with auspicious motifs and two birds resting on three artistic legs supported by lions

Incense Burner in bronze resting on three legs with a lid of a lion on the top.

Ancient Chinese temple in exquisite design, resting on a wooden base

Coloured Crystal Vase from Crystal Gallery, Dubai

Coloured Crystal Vase from Crystal Gallery, Dubai

Coloured Crystal Vase from Crystal Gallery, Dubai

Pak Iranshah Atash Behram, (Udvada) replica in pure crystal

Crystal plate depicting 7th Century CE. Persian design with birds and flowers in gold 18

SynergyZ, December, 2015

Exquisite Jewellery exhibited by Malabar Gold & Diamonds

The above items were displayed by the Chinese Furnishings Co., which sells traditional Chinese wooden handmade furniture, wooden sculptures, porcelain and paintings, and is located in Al Sherouq Building, Shop #15, Karama, Dubai, United Arab Emirates.

Contact details: Tel: 00971 4 3351 368 Website: www.chinese-furnishings.com

SynergyZ, December, 2015

19

Event

Event

A Festive Pop-Up

Chinese Collections at the event

A vibrant collection of fashion jewellery, crystal items and hand crafted furnishings were displayed by prominent retailers - Crystal Gallery, Chinese Furnishings and Malabar Gold and Diamonds. All exhibitors added a new spark to the exhibition area at the Enterprise Dubai event.

Furniture from Chinese Furnishings Company Porcelain Vase with underglaze blue decoration of flowers and leaves, resting on a brown wooden base

Porcelain Vase with straight neck and rounded body decorated with underglaze orange decoration of dragons, resting on a beautifully handcrafted wooden base

Porcelain Jar with bands of floral design and large chrysanthemums in the center, resting on an artistic wooden stool

Ancient Bronze Metal Vase with auspicious motifs and two birds resting on three artistic legs supported by lions

Incense Burner in bronze resting on three legs with a lid of a lion on the top.

Ancient Chinese temple in exquisite design, resting on a wooden base

Coloured Crystal Vase from Crystal Gallery, Dubai

Coloured Crystal Vase from Crystal Gallery, Dubai

Coloured Crystal Vase from Crystal Gallery, Dubai

Pak Iranshah Atash Behram, (Udvada) replica in pure crystal

Crystal plate depicting 7th Century CE. Persian design with birds and flowers in gold 18

SynergyZ, December, 2015

Exquisite Jewellery exhibited by Malabar Gold & Diamonds

The above items were displayed by the Chinese Furnishings Co., which sells traditional Chinese wooden handmade furniture, wooden sculptures, porcelain and paintings, and is located in Al Sherouq Building, Shop #15, Karama, Dubai, United Arab Emirates.

Contact details: Tel: 00971 4 3351 368 Website: www.chinese-furnishings.com

SynergyZ, December, 2015

19

Event

The Legends and their Legacies Connoisseurs of high living were treated to a gloriously distinctive art wall that paid tribute to the Legends of yore and contemporary times from the Zoroastrian community.

Dr. Burjorji Godrej

Pirojsha Godrej

J.R.D.Tata Jamsetji N. Tata

Shapoorji Jokhi

Ratan N. Tata

Pallonji S. Mistry

Keki Jokhi

Lord Karan Bilimoria, C.B.E., D.L.

Rustom Jokhi

Adi Godrej

Nadir Godrej

Byram Jeejeebhoy

Neville Shroff

Alayar Dabestani

Homa Petit

Dr. Dhun Noria

Defining Moments of Enterprise Dubai

Event

The Legends and their Legacies Connoisseurs of high living were treated to a gloriously distinctive art wall that paid tribute to the Legends of yore and contemporary times from the Zoroastrian community.

Dr. Burjorji Godrej

Pirojsha Godrej

J.R.D.Tata Jamsetji N. Tata

Shapoorji Jokhi

Ratan N. Tata

Pallonji S. Mistry

Keki Jokhi

Lord Karan Bilimoria, C.B.E., D.L.

Rustom Jokhi

Adi Godrej

Nadir Godrej

Byram Jeejeebhoy

Neville Shroff

Alayar Dabestani

Homa Petit

Dr. Dhun Noria

Defining Moments of Enterprise Dubai

Experts Speak

Experts Speak

Coming Together

Leadership and the road ahead

H.E Mr. Mirza Al Sayegh, Director, Office of H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Finance Minister, UAE, was the Chief Guest at the Enterprise Dubai event held on 19th December, 2014 at the Crowne Plaza Hotel, Dubai.

Lord Karan Bilimoria C.B.E, D.L, the first Parsi in the British House of Lords, took prime stage at the Enterprise Dubai event and enthralled the audience with his powerful speech on ‘Leadership and the road ahead’ at the Enterprise Dubai event on 19th December, 2014.

In his opening remarks, Mr. Sayegh said, “UAE will always remain an oasis of stability and the robust trade links between India and UAE will keep flourishing in future. He further added that the Chamber of Commerce in Dubai and the government of UAE are doing their level best to provide policy advocacy to ensure that businesses flourish and expand in various sectors in this country. This statement raised the level of confidence in the minds of businessmen and professionals who had gathered from around the world to explore business opportunities that Dubai and UAE have to offer.

He said, leadership is not about making speeches or gaining favours; it is defined by results. He praised the leadership of Margaret Thatcher for transforming Britain from the sick man of Europe to the country it is today.

He said, “She stood up to the unions, she promoted enterprise and entrepreneurship and brought pride to Britain. She was a fine example of transformational leadership, visionary leadership as well as conventional leadership. He remarked, strong individuals with right values make strong countries!”

Universally recognised as an effective leader to spearhead large organisations, he praised the qualities, wisdom and visionary leadership of the Rulers in the UAE who have surprised the world by transforming the once barren country into a socio-economic, political and peaceful oasis, giving it a prominent place in the world.

Believing in education as the corner stone of humanity, Mr. Sayegh commended the efforts of H.H. Sheikh Nahyan bin Mubarak Al Nahyan for raising the standard of education in this country and H.H. Sheikh Abdullah bin Zayed Al Nahyan for enhancing the image and

H.E Mr. Mirza Al Sayegh, Director, Office of H.H Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Finance Minister of the UAE

reputation of UAE across the world. Simultaneously, he praised the Emirates Airline and the Dubai Duty Free for putting Dubai on the world map and bringing glory to the nation. With his expertise in the oil and gas industry, Mr. Sayegh shared his views on oil pricing and the significant role played by the UAE in the global energy markets as a major oil producing country.

Admiring the multitude of events that have turned Dubai into an attractive tourist destination, he touched upon the richest horse race, 'The Dubai World Cup' that brings equestrians from around the world at the Meydan race course each year and offers US$10 million as prize money.

Mr. Sayegh concluded on an optimistic note saying, the ‘safe haven’ status that Dubai and the UAE command, will lead this country to further prosperity in the future.

The Power of DDF

22

SynergyZ, December, 2015

Colm McLoughlin, Executive Vice-Chairman, Dubai Duty Free

He further added, that the Dubai Duty Free Foundation, founded under the auspices of H.H. Sheikh Ahmed bin Saeed Al Maktoum, has hitherto restored 8700 eyesight’s; helped 4000 surgeries for cleft palates, rebuilt 2 clinics in Philippines, and continues its journey to contribute to humanitarian causes.

He praised the leadership of the UAE leaders, especially, H.H. Sheikh Mohammed bin Rashid Al Maktoum, who has transformed Dubai into a progressive destination.

India – UAE Multi-dimensional relationship With decades of experience in public speaking and a high favorability rating, H.E. Mr. T.P.Seetharam, the Ambassador of India to the UAE, who graced the Enterprise Dubai event at the Crowne Plaza Hotel, Dubai on 19th December 2014, spoke exceedingly well on the “India - UAE multi-dimensional relationship.”

He said, “Ties between India and the UAE go back a long way, when the Indian Rupee used to be the currency of this nation. People-to-people contacts and barter trade for clothes and spices from India in exchange for dates and pearls between the two countries continued for centuries. Since the creation of the Federation in 1971, India-UAE relations have flourished further. Briefly putting the three fundamental pillars, that define the UAE-India relationship today are - investment, trade and manpower.”

‘The success story on Dubai Duty Free,’ presented by the Executive Vice Chairman, Colm McLoughlin, captured the hearts of 600 delegates who had gathered in the Jumeirah Ball Room, at the Crown Plaza hotel on 19th December, 2014.

“It all began when Dubai government commissioned the Irish airport operator Aer Rianta to set up a duty free at Dubai International Airport in 1983,” he said. A tenman team arrived with a mandate to develop the best ever duty free shops in the industry that opened on 20th December, 1983. Since then Dubai Duty Free (DDF) has broken all records and is today one of the leading airport retailers in the world with an impressive turnover of US$1.9 billion. It has won 470 prestigious awards; commands a workforce of 6000 employees; promotes several sporting events including the prestigious Dubai Duty Free Tennis Championship; has given away 1500 luxury cars in the Finest Surprise Luxury promotion; and offered 160 winners a chance to win US$1 million, under the Millennium Millionaire promotion.

His message to the delegates was, countries in the world should invest more in research and development areas; hard and soft power; set up studio schools; build resilient business organisations as these things make nations rich.

Lord Karan Bilimoria, CBE DL and Chairman, Cobra Beer Partnership

Last decade was important as it saw a gamut of Indian industrialists, corporate executives, bankers, academicians, businessmen, investors, and technology entrepreneurs’ coming to the UAE. Today, there are over 2.6 million Indians in the United Arab Emirates, by far the largest migrant group, with a total population of 8.4 million. There are more than 50,000 Indian companies operating here. The Indian Embassy in its efforts to build a comprehensive database of Indians residing in the UAE, has set up an ‘NRI registration

service’ with a view to improving services and rendering requisite assistance in situations arising from unforeseen contingencies.

He requested the Indian Diaspora in the UAE to register on-line.

“Dubai as we all know, is a dream destination," H.E. Mr. T.P.Seetharam, Ambassador of India he said. “Many to the U.A.E. Indians like to settle here. Remittances have reached US$ 15 billion a year. The two way trade is about US$ 75 billion. It is a fairly balanced trade. The Indian Embassy is working towards exploring the possibility of making UAE the single largest investing country in India,” he said. In this mammoth task he hopes the Indian business community which has played a significant role in the evolution of the UAE, will once again be the lynchpin and play a significant role in this new initiative.

SynergyZ, December, 2015

23

Experts Speak

Experts Speak

Coming Together

Leadership and the road ahead

H.E Mr. Mirza Al Sayegh, Director, Office of H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Finance Minister, UAE, was the Chief Guest at the Enterprise Dubai event held on 19th December, 2014 at the Crowne Plaza Hotel, Dubai.

Lord Karan Bilimoria C.B.E, D.L, the first Parsi in the British House of Lords, took prime stage at the Enterprise Dubai event and enthralled the audience with his powerful speech on ‘Leadership and the road ahead’ at the Enterprise Dubai event on 19th December, 2014.

In his opening remarks, Mr. Sayegh said, “UAE will always remain an oasis of stability and the robust trade links between India and UAE will keep flourishing in future. He further added that the Chamber of Commerce in Dubai and the government of UAE are doing their level best to provide policy advocacy to ensure that businesses flourish and expand in various sectors in this country. This statement raised the level of confidence in the minds of businessmen and professionals who had gathered from around the world to explore business opportunities that Dubai and UAE have to offer.

He said, leadership is not about making speeches or gaining favours; it is defined by results. He praised the leadership of Margaret Thatcher for transforming Britain from the sick man of Europe to the country it is today.

He said, “She stood up to the unions, she promoted enterprise and entrepreneurship and brought pride to Britain. She was a fine example of transformational leadership, visionary leadership as well as conventional leadership. He remarked, strong individuals with right values make strong countries!”

Universally recognised as an effective leader to spearhead large organisations, he praised the qualities, wisdom and visionary leadership of the Rulers in the UAE who have surprised the world by transforming the once barren country into a socio-economic, political and peaceful oasis, giving it a prominent place in the world.

Believing in education as the corner stone of humanity, Mr. Sayegh commended the efforts of H.H. Sheikh Nahyan bin Mubarak Al Nahyan for raising the standard of education in this country and H.H. Sheikh Abdullah bin Zayed Al Nahyan for enhancing the image and

H.E Mr. Mirza Al Sayegh, Director, Office of H.H Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Finance Minister of the UAE

reputation of UAE across the world. Simultaneously, he praised the Emirates Airline and the Dubai Duty Free for putting Dubai on the world map and bringing glory to the nation. With his expertise in the oil and gas industry, Mr. Sayegh shared his views on oil pricing and the significant role played by the UAE in the global energy markets as a major oil producing country.

Admiring the multitude of events that have turned Dubai into an attractive tourist destination, he touched upon the richest horse race, 'The Dubai World Cup' that brings equestrians from around the world at the Meydan race course each year and offers US$10 million as prize money.

Mr. Sayegh concluded on an optimistic note saying, the ‘safe haven’ status that Dubai and the UAE command, will lead this country to further prosperity in the future.

The Power of DDF

22

SynergyZ, December, 2015

Colm McLoughlin, Executive Vice-Chairman, Dubai Duty Free

He further added, that the Dubai Duty Free Foundation, founded under the auspices of H.H. Sheikh Ahmed bin Saeed Al Maktoum, has hitherto restored 8700 eyesight’s; helped 4000 surgeries for cleft palates, rebuilt 2 clinics in Philippines, and continues its journey to contribute to humanitarian causes.

He praised the leadership of the UAE leaders, especially, H.H. Sheikh Mohammed bin Rashid Al Maktoum, who has transformed Dubai into a progressive destination.

India – UAE Multi-dimensional relationship With decades of experience in public speaking and a high favorability rating, H.E. Mr. T.P.Seetharam, the Ambassador of India to the UAE, who graced the Enterprise Dubai event at the Crowne Plaza Hotel, Dubai on 19th December 2014, spoke exceedingly well on the “India - UAE multi-dimensional relationship.”

He said, “Ties between India and the UAE go back a long way, when the Indian Rupee used to be the currency of this nation. People-to-people contacts and barter trade for clothes and spices from India in exchange for dates and pearls between the two countries continued for centuries. Since the creation of the Federation in 1971, India-UAE relations have flourished further. Briefly putting the three fundamental pillars, that define the UAE-India relationship today are - investment, trade and manpower.”

‘The success story on Dubai Duty Free,’ presented by the Executive Vice Chairman, Colm McLoughlin, captured the hearts of 600 delegates who had gathered in the Jumeirah Ball Room, at the Crown Plaza hotel on 19th December, 2014.

“It all began when Dubai government commissioned the Irish airport operator Aer Rianta to set up a duty free at Dubai International Airport in 1983,” he said. A tenman team arrived with a mandate to develop the best ever duty free shops in the industry that opened on 20th December, 1983. Since then Dubai Duty Free (DDF) has broken all records and is today one of the leading airport retailers in the world with an impressive turnover of US$1.9 billion. It has won 470 prestigious awards; commands a workforce of 6000 employees; promotes several sporting events including the prestigious Dubai Duty Free Tennis Championship; has given away 1500 luxury cars in the Finest Surprise Luxury promotion; and offered 160 winners a chance to win US$1 million, under the Millennium Millionaire promotion.

His message to the delegates was, countries in the world should invest more in research and development areas; hard and soft power; set up studio schools; build resilient business organisations as these things make nations rich.

Lord Karan Bilimoria, CBE DL and Chairman, Cobra Beer Partnership

Last decade was important as it saw a gamut of Indian industrialists, corporate executives, bankers, academicians, businessmen, investors, and technology entrepreneurs’ coming to the UAE. Today, there are over 2.6 million Indians in the United Arab Emirates, by far the largest migrant group, with a total population of 8.4 million. There are more than 50,000 Indian companies operating here. The Indian Embassy in its efforts to build a comprehensive database of Indians residing in the UAE, has set up an ‘NRI registration

service’ with a view to improving services and rendering requisite assistance in situations arising from unforeseen contingencies.

He requested the Indian Diaspora in the UAE to register on-line.

“Dubai as we all know, is a dream destination," H.E. Mr. T.P.Seetharam, Ambassador of India he said. “Many to the U.A.E. Indians like to settle here. Remittances have reached US$ 15 billion a year. The two way trade is about US$ 75 billion. It is a fairly balanced trade. The Indian Embassy is working towards exploring the possibility of making UAE the single largest investing country in India,” he said. In this mammoth task he hopes the Indian business community which has played a significant role in the evolution of the UAE, will once again be the lynchpin and play a significant role in this new initiative.

SynergyZ, December, 2015

23

Experts Speak

Ethics in Leadership Padma Bhushan and Padma Vibhushan Fali Nariman whose name is mentioned with tangible esteem in the Houses of jurisprudence and the Rajya Sabha, spoke on ‘Ethics in leadership,’ at the Crowne Plaza Hotel on 19th December, 2014.

Ethical leadership has two elements, he said. Firstly, ethical leaders must act and make decisions ethically, as must ethical people in general. Secondly, ethical leaders must also lead ethically in the ways they steer their organizations ensuring they work for the greater good of the society.

The late J.R.D. Tata according to him, was a remarkable leader. He cited an incident from the book ‘In search of leadership’ written by his friend Russi Lala in 2005, that included an incident when a senior executive tried to save on taxes, took along with him a prominent legal advisor who explained to J.R.D Tata that the proposed scheme was not illegal to which J.R.D Tata quietly replied, “Not illegal, but is it right?”

Fali Nariman said, while ethical leadership challenges us to engage in the noble work of advancing good, leaders too have weaknesses and defects, and quoted the example of a great military general, Napoleon, a man of immense intuitive intellect but great thirst for military expansion, who lost scores of soldiers in a battle in Russia that turned out to be a colossal failure and offered him no option but to retreat to Europe. Had he been diligent in studing the history of Russia, he would never have invaded Russia.

India’s veteran journalist, Bachi Karkaria, conducted a panel discussion on - ‘Is women power just a pie in the sky?”

Accompanying her were Meera Sanyal, Zarina Screwvala, Meenal Baghel and Bikram Vohra from the finance, entertainment and media industry.

Bachi with her unique sense of humor posed several questions to the panelists on "What power means to women and what it does to them; and how differently women consume and exercise power."

24

SynergyZ, December, 2015

Padma Bhushan and Padma Vibhushan Fali Nariman

He praised Mother Teresa, and said, she was truly an ethical leader of our time. Though born in Macedonia she devoted her entire life to serving the poor in India.

A distinguished Indian, she won the Noble Peace Prize in 1979. Whilst accepting the prize she humbly said, “it was in recognition of the poor world.” This humble quality in her is what Fali Nariman admired the most.

He then spoke on Archbishop Desmond Tutu who once rhetorically asked a question to his audience in a Cathedral in London, as to "Why Mahatma Gandhi and Mother Teresa were so popular and Nelson Mandela was such an icon?" Before anyone could respond, Desmond Tutu said, it is because all of us have an instinct of goodness. We recognize it only when such people proudly show us the way as to what human beings can become.

According to Fali Nariman, Ethical Leadership has very little to do with how clever a person is, because the ethical part of leadership is the one that is elementally real.”

Several definitions emerged such as, “Power is all about freedom of choice; it is about empowering people; becoming an agent of change; making the right decisions; gaining financial independence and more.” The final conclusion was, “Power is gender neutral. Women like men are equally strong." Currently more women in India are occupying leadership positions and will hopefully mentor more women to take up leadership roles in the future.

Zarina Screwala, Managing Trustee, Swades Founation; Bachi Karkaria, Journalist Dr. Dhun Noria, recipient of the Order of Ontario Award; Vikram Vohra, Director Asian Lite; Meera Sanyal, former CEO & Chairman of the Royal Bank of Scotland in India; Meenal Baghel, Editor Mumbai Mirror

SynergyZ, December, 2015

25

Experts Speak

Ethics in Leadership Padma Bhushan and Padma Vibhushan Fali Nariman whose name is mentioned with tangible esteem in the Houses of jurisprudence and the Rajya Sabha, spoke on ‘Ethics in leadership,’ at the Crowne Plaza Hotel on 19th December, 2014.

Ethical leadership has two elements, he said. Firstly, ethical leaders must act and make decisions ethically, as must ethical people in general. Secondly, ethical leaders must also lead ethically in the ways they steer their organizations ensuring they work for the greater good of the society.

The late J.R.D. Tata according to him, was a remarkable leader. He cited an incident from the book ‘In search of leadership’ written by his friend Russi Lala in 2005, that included an incident when a senior executive tried to save on taxes, took along with him a prominent legal advisor who explained to J.R.D Tata that the proposed scheme was not illegal to which J.R.D Tata quietly replied, “Not illegal, but is it right?”

Fali Nariman said, while ethical leadership challenges us to engage in the noble work of advancing good, leaders too have weaknesses and defects, and quoted the example of a great military general, Napoleon, a man of immense intuitive intellect but great thirst for military expansion, who lost scores of soldiers in a battle in Russia that turned out to be a colossal failure and offered him no option but to retreat to Europe. Had he been diligent in studing the history of Russia, he would never have invaded Russia.

India’s veteran journalist, Bachi Karkaria, conducted a panel discussion on - ‘Is women power just a pie in the sky?”

Accompanying her were Meera Sanyal, Zarina Screwvala, Meenal Baghel and Bikram Vohra from the finance, entertainment and media industry.

Bachi with her unique sense of humor posed several questions to the panelists on "What power means to women and what it does to them; and how differently women consume and exercise power."

24

SynergyZ, December, 2015

Padma Bhushan and Padma Vibhushan Fali Nariman

He praised Mother Teresa, and said, she was truly an ethical leader of our time. Though born in Macedonia she devoted her entire life to serving the poor in India.

A distinguished Indian, she won the Noble Peace Prize in 1979. Whilst accepting the prize she humbly said, “it was in recognition of the poor world.” This humble quality in her is what Fali Nariman admired the most.

He then spoke on Archbishop Desmond Tutu who once rhetorically asked a question to his audience in a Cathedral in London, as to "Why Mahatma Gandhi and Mother Teresa were so popular and Nelson Mandela was such an icon?" Before anyone could respond, Desmond Tutu said, it is because all of us have an instinct of goodness. We recognize it only when such people proudly show us the way as to what human beings can become.

According to Fali Nariman, Ethical Leadership has very little to do with how clever a person is, because the ethical part of leadership is the one that is elementally real.”

Several definitions emerged such as, “Power is all about freedom of choice; it is about empowering people; becoming an agent of change; making the right decisions; gaining financial independence and more.” The final conclusion was, “Power is gender neutral. Women like men are equally strong." Currently more women in India are occupying leadership positions and will hopefully mentor more women to take up leadership roles in the future.

Zarina Screwala, Managing Trustee, Swades Founation; Bachi Karkaria, Journalist Dr. Dhun Noria, recipient of the Order of Ontario Award; Vikram Vohra, Director Asian Lite; Meera Sanyal, former CEO & Chairman of the Royal Bank of Scotland in India; Meenal Baghel, Editor Mumbai Mirror

SynergyZ, December, 2015

25

Experts Speak

Experts Speak

Setting up businesses during uncertainties

Indian Diaspora makes nation proud

“Forty years ago, when I started travelling abroad for seeking collaboration for Indian companies and for raising funds from International Banks, India was thought to be a slumbering giant and there was always a sense of cynicism - will it ever wake up,” said Minoo Shroff, one of India’s leading Corporate Counsellors and the Global President, WZCC, during his talk at the Enterprise Dubai event on 20th December, 2014. However with passing of each decade, and especially in the last few years, India is rising and is expected to do well," he said.

Good at certain levels, a few areas that need to be looked into are: • SME sector needs encouragement to push India into the 25% manufacturing GDP that is required; • Labor policy needs better reforms; • Environmental planning needs a structured approach; • Interest rates are still high in comparison to other countries in the borrowing sector; • Rising concern over the rupee versus dollar rate though it has stabilized lately; • The Current Account Deficit in India down but needs to be reduced further.

The brighter side is, India is doing well among the BRIC countries (Brazil, Russia, India, China and South Africa) compared to other countries, and is next to China, although China’s economy is five times India’s and their exports are four and a half times. They have the largest reserves in the world, US$ 4 trillion twice the GDP of India. But China’s factories are 26

SynergyZ, December, 2015

currently stuck in the slow lane.

There is need for action in China.

The former engine of global growth happens to remain jammed in neutral. In such situation, India should work hard towards making the “Make in India” campaign a success.

H.E Mr. Anurag Bhushan, the Consul General of India, Dubai and Northern Emirates, made a compelling presentation at the Enterprise Dubai event held on 20th December, 2014, at the Crowne Plaza Hotel. He spoke on the topic, ‘Indian Diaspora makes nation proud,’

On the exports front, many companies in India have diversified into markets like Africa, South East Asia and other places. Their marketing strategies have become more aggressive and many Indian companies are waving their flags overseas. Godrej, a large conglomerate, for example, has several offices overseas. 45% of Tata’s turn over comes from overseas companies. Airtel has put up a huge company in Africa. Since the success of Jaguar in Britain, the world is admiring the management skills of Indians. Now is the time for the government and the private sector to perform well. While the private sector is still waiting and watching, foreign investments have started pouring in but the Public sector is waiting for transformation and reforms.

He touched upon three points:

A jingle he offered to the Businessmen before diversifying overseas was: • Top line is vanity (Businessmen should think more in terms of sustainability) • Bottom line is stability (This is net profit after tax)

a) Vibrant India; b) The contributions made by the Indian Diaspora to their mother country; Minoo Shroff

• Liquidity is the reality (He felt many Indian companies don’t think during their lower cycle of how their stocks and receivables go up and it is very difficult to recover receivables when things are down).

Businessmen venturing abroad should definitely think about currency fluctuations, keep the arbitrage component in mind and deploy the right people who can integrate well into the overseas culture.

He concluded by saying, it is heartwarming that Tata’s acquisition of Corus, Land Rover and Jaguar, in the United Kingdom has been a silver lining in the cloud which somewhat reflects that the slumbering giant has finally woken up. Corus however is posing a severe problem on account of slump in the global steel industry.

c) How UAE as a young country is offering strength, stability and good infrastructure to 204 nationalities living in the Emirates.

He charmed the audience with his opening remarks saying, “If you wish to witness the possibility of greatness of the Indian Diaspora then look no further than this country (UAE) and especially Dubai, for it has done the most in converting the resident Indians into non-resident Indians.” He further said, “In early 1950s, Dubai was just a collection of fishing settlements with a population of barely 20,000.

There were no high rise buildings or airports, not many schools, colleges, however the scenario has changed in a short span of few decades and this place has turned itself into one of the most progressive nations in the world and looks to future with enthusiasm and hope. It's GDP is US$ 400 billion and the per capita income is one of the highest in the world. From no airport, there is now a modern airport that serves 70 million passengers a year, twice the number of passengers handled by Delhi airport.

While the credit for all this development goes to the visionary leadership of UAE and its industrious citizens he paused for a moment, and conveyed, but I must say, Indians have been a very integral part in this growth story and made India tremendously proud.”

He added, "Today NRI remittance is around US$ 70 billion to India, of which US$ 20 billion comes from this region of GCC alone. If World Bank is to be believed, every dollar of remittance that goes to our country generates 2 dollars’ worth of economic output."

On the Nonresident Indians (NRIs), he expressed, “They are today one of the brightest and the best we have to offer to the world today. These high achievers have made it big in every field of human endeavor, be it science, literature, arts or lately politics. In fact we hear a heartwarming NRI story every day.

Also many Indians who came to Dubai in 1950s, came with almost empty pockets and nothing but dreams, however with talent, skills and hard work they have ultimately made it big. Some of them have also contributed handsomely to India."

He further communicated that the contribution of NRIs to the Indian economy is an important source of support to the Indian government in the execution of its policies. It was in recognition of this contribution

by Indians to the Resurgent India Bonds, among other things, that the first 'Pravasi Bharatiya Divas' was organized by the Ministry of Overseas Indians, Government of India, in New Delhi, from 9th to 11th January, in 2003 and since then takes place every year.

He was happy to see a new trend emerging lately, where several Indians are leaving their well-paying jobs, in USA, UK, Dubai, Singapore and going back home and standing for elections thereby changing the entire nature of discourse into more developmental.

He praised the existing government in India for working actively towards creating the right conditions for Indians so that they can make a contribution and concluded by sharing his pearls of wisdom: “If we have to make this century count, if we have to make this century ours, the support of the Indian NRIs not only in terms of investment and remittances but through ideas and thoughts on how to make India reach its fullest potential is vital.”

SynergyZ, December, 2015

27

Experts Speak

Experts Speak

Setting up businesses during uncertainties

Indian Diaspora makes nation proud

“Forty years ago, when I started travelling abroad for seeking collaboration for Indian companies and for raising funds from International Banks, India was thought to be a slumbering giant and there was always a sense of cynicism - will it ever wake up,” said Minoo Shroff, one of India’s leading Corporate Counsellors and the Global President, WZCC, during his talk at the Enterprise Dubai event on 20th December, 2014. However with passing of each decade, and especially in the last few years, India is rising and is expected to do well," he said.

Good at certain levels, a few areas that need to be looked into are: • SME sector needs encouragement to push India into the 25% manufacturing GDP that is required; • Labor policy needs better reforms; • Environmental planning needs a structured approach; • Interest rates are still high in comparison to other countries in the borrowing sector; • Rising concern over the rupee versus dollar rate though it has stabilized lately; • The Current Account Deficit in India down but needs to be reduced further.

The brighter side is, India is doing well among the BRIC countries (Brazil, Russia, India, China and South Africa) compared to other countries, and is next to China, although China’s economy is five times India’s and their exports are four and a half times. They have the largest reserves in the world, US$ 4 trillion twice the GDP of India. But China’s factories are 26

SynergyZ, December, 2015

currently stuck in the slow lane.

There is need for action in China.

The former engine of global growth happens to remain jammed in neutral. In such situation, India should work hard towards making the “Make in India” campaign a success.

H.E Mr. Anurag Bhushan, the Consul General of India, Dubai and Northern Emirates, made a compelling presentation at the Enterprise Dubai event held on 20th December, 2014, at the Crowne Plaza Hotel. He spoke on the topic, ‘Indian Diaspora makes nation proud,’

On the exports front, many companies in India have diversified into markets like Africa, South East Asia and other places. Their marketing strategies have become more aggressive and many Indian companies are waving their flags overseas. Godrej, a large conglomerate, for example, has several offices overseas. 45% of Tata’s turn over comes from overseas companies. Airtel has put up a huge company in Africa. Since the success of Jaguar in Britain, the world is admiring the management skills of Indians. Now is the time for the government and the private sector to perform well. While the private sector is still waiting and watching, foreign investments have started pouring in but the Public sector is waiting for transformation and reforms.

He touched upon three points:

A jingle he offered to the Businessmen before diversifying overseas was: • Top line is vanity (Businessmen should think more in terms of sustainability) • Bottom line is stability (This is net profit after tax)

a) Vibrant India; b) The contributions made by the Indian Diaspora to their mother country; Minoo Shroff

• Liquidity is the reality (He felt many Indian companies don’t think during their lower cycle of how their stocks and receivables go up and it is very difficult to recover receivables when things are down).

Businessmen venturing abroad should definitely think about currency fluctuations, keep the arbitrage component in mind and deploy the right people who can integrate well into the overseas culture.

He concluded by saying, it is heartwarming that Tata’s acquisition of Corus, Land Rover and Jaguar, in the United Kingdom has been a silver lining in the cloud which somewhat reflects that the slumbering giant has finally woken up. Corus however is posing a severe problem on account of slump in the global steel industry.

c) How UAE as a young country is offering strength, stability and good infrastructure to 204 nationalities living in the Emirates.

He charmed the audience with his opening remarks saying, “If you wish to witness the possibility of greatness of the Indian Diaspora then look no further than this country (UAE) and especially Dubai, for it has done the most in converting the resident Indians into non-resident Indians.” He further said, “In early 1950s, Dubai was just a collection of fishing settlements with a population of barely 20,000.

There were no high rise buildings or airports, not many schools, colleges, however the scenario has changed in a short span of few decades and this place has turned itself into one of the most progressive nations in the world and looks to future with enthusiasm and hope. It's GDP is US$ 400 billion and the per capita income is one of the highest in the world. From no airport, there is now a modern airport that serves 70 million passengers a year, twice the number of passengers handled by Delhi airport.

While the credit for all this development goes to the visionary leadership of UAE and its industrious citizens he paused for a moment, and conveyed, but I must say, Indians have been a very integral part in this growth story and made India tremendously proud.”

He added, "Today NRI remittance is around US$ 70 billion to India, of which US$ 20 billion comes from this region of GCC alone. If World Bank is to be believed, every dollar of remittance that goes to our country generates 2 dollars’ worth of economic output."

On the Nonresident Indians (NRIs), he expressed, “They are today one of the brightest and the best we have to offer to the world today. These high achievers have made it big in every field of human endeavor, be it science, literature, arts or lately politics. In fact we hear a heartwarming NRI story every day.

Also many Indians who came to Dubai in 1950s, came with almost empty pockets and nothing but dreams, however with talent, skills and hard work they have ultimately made it big. Some of them have also contributed handsomely to India."

He further communicated that the contribution of NRIs to the Indian economy is an important source of support to the Indian government in the execution of its policies. It was in recognition of this contribution

by Indians to the Resurgent India Bonds, among other things, that the first 'Pravasi Bharatiya Divas' was organized by the Ministry of Overseas Indians, Government of India, in New Delhi, from 9th to 11th January, in 2003 and since then takes place every year.

He was happy to see a new trend emerging lately, where several Indians are leaving their well-paying jobs, in USA, UK, Dubai, Singapore and going back home and standing for elections thereby changing the entire nature of discourse into more developmental.

He praised the existing government in India for working actively towards creating the right conditions for Indians so that they can make a contribution and concluded by sharing his pearls of wisdom: “If we have to make this century count, if we have to make this century ours, the support of the Indian NRIs not only in terms of investment and remittances but through ideas and thoughts on how to make India reach its fullest potential is vital.”

SynergyZ, December, 2015

27

Experts Speak

Building Businesses and Social Foundations

early days was able to break the mold at every stage and move forward.

Three important business lessons he shared with the delegates are grouped below:

Rated by ‘Fortune’ as one of Asia’s 25 most powerful persons and by ‘Esquire’ amongst the 75 most influential people of the 21st century, Ronnie Screwvala, made an impressive presentation on “Building Businesses and Social Foundations,” at the Crowne Plaza Hotel, Dubai on 20th December, 2014, in the presence of a distinguished gathering of 600 businessmen and professionals who had congregated from around the world for the Enterprise Dubai event.

An entrepreneur par excellence, Ronnie shared his vast experiences and the multiple lessons learnt by him during his entrepreneurial journey. He said, Television and theatre were two things that inspired him in early life. He pioneered the cable TV in India and built one of the largest toothbrush manufacturing operations. He incorporated UTV in early 1990s.

Seeking scale and capital he took investors like Rupert Murdoch and Warburg Picnus and built the stateof-the-art post-production studio and a massive animation facility thereafter by bringing in three more investors.

In early 2000s, he said, the company embarked on three major initiatives.

They expanded UTV in Southeast Asia, pioneered home shopping and acquired a South Indian (Tamil) language channel, Vijay TV which grew for two years when they partnered with Star TV on a 50:50 joint venture basis to broadcast across all four South Indian languages.

28

SynergyZ, December, 2015

In 2006, UTV pivoted to consumerfacing business, and expanded towards television network, a movie studio, games and mobile, kids channel ‘Hungama,’ (in partnership with ‘The Walt Disney Company’), youth channel ‘Bindass’ and a bouquet of three movie channels under UTV brand. He personally ventured in a new business channel – ‘Bloomberg UTV,’ by tying up with Bloomberg, the number one global name in business data.

Evident from the successes of 20032004 movies - Chalte Chalte, Swades, Lakshya and Rang De Basanti, and with fair share of ups and downs, UTV created, produced, distributed, and co-produced more than 60 movies over the next decade, he said.

Most of the things that Ronnie did were built from ground upwards. In February 2012, The Walt Disney, acquired UTV and Ronnie transitioned as the Managing Director of the combined entity Disney UTV, till December 2013, and then moved out of the media and entertainment business.

A valid observation he shared with the delegates was: “A mindset change still needs to take place in India for entrepreneurship to actually unleash itself because the overall parental thought process is still to have the kids follow a career option rather than going into entrepreneurship.

There is still that trepidation to step out and do something on your own. There is apprehension of failure whereas in some of the western countries failure is actually rejoiced, it’s evangelized, even encouraged, because from that comes real growth, from that comes maturity, and from that actually comes success. “The fear for failure in India is one thing that needs an entire mindset change because failure is a comma, and not a full stop.”

His advice to entrepreneurs desiring to start business was -“One can be called a visionary if he succeeds in business; but if one’s product is before its time he can become a failure.” He then narrated his success story on how he was the first to launch a cable service in the country and how UTV as a media conglomerate in those extremely

• The biggest challenge for India is ‘Scale,’ he said. “There are people with great ideas, bubbling enthusiasm, incredible amount of passion but taking those ideas to scale remains a constant challenge barring a few exceptions in the Indian ecosystem. As for UTV being in the media and entertainment sector, bringing in global partnerships was something he found as a great trigger to grow and scale up. Global partnerships with ‘News Corp,’ ‘Bloomberg’ and world’s renowned brand ‘The Walt Disney,’ provided strong learning lessons on how to look at scale, how to look at it with collaborative element, how to look at it from partnerships angle and take it to the next level.”

• The second was ‘Talent,’ he said - “how to attract, how to recruit, how to retain and most importantly how to inspire talent sometimes acts as the biggest differentiator between failure, or average success and huge success."

To him, “If anyone can inspire talent and take it to the next level, that would be moments of leap frogging.”

• The third in the media industry, he said was – “If Murphy’s Law has to apply it will apply." Hence it was important to look at trends and trucks to be able to figure out what the consumer needed before it is actually required it and one has to keep on constantly questioning the constant.

He said, when UTV progressed to a large screen, it was an eight year old entering into a 100-year-oldindustry and ‘Rang de Basanti’ their first film needed clearance from

the Defense Minister, the Finance Minister and the Chief of Air Force.

There was no love triangle in the movie, no lilting music, and all the heroes die in the end. The moment of pride came when clearance was received and this built huge faith in them for the Indian democracy.

‘No one killed Jessica’ was another film from their banner which was produced against the recommendations of legal luminaries saying that it was not a good idea, but the team went ahead with the production. “It was a proud moment for all who had stood together and did what they believed in,” he said.

When selling the company, to The

work in the form of institutions, schools, hospitals in villages yet there is “no permanent change.”

Their organization instead will focus on one geography and undertake improvements in that region and exit after five years making sure their 360 degree approach has changed the self-esteem, livelihood and improved that geography.

On a concluding note, he said; “A second innings isn’t about starting over. Life is about continuation, not reinvention; it’s about preserving and finding wisdom, not complacency and feels that the second innings will depend a lot on the first – what you’ve learnt and absorbed along the way and how you

Zarina & Ronnie Screwvala, Managing Trustees, Swades Foundation

Walt Disney, he and his wife Zarina wondered if they were we doing the right thing at the right time.

Fortunately the team they have left behind has taken it to the next level.

This completed the first innings of 25 years of Ronnie's life.

Moving ahead in his second innings, he and his wife Zarina are focusing their full attention on – ‘Swades Foundation’ founded by them, with a view to improving the rural lot in India. Their observation is that many people are putting in their sweat capital and doing phenomenal

have used, and will use those learnings moving forward.

From: Ronnie Screwvala “A second innings is just a bookmark or a cornerstone, nothing more.”

SynergyZ, December, 2015

29

Experts Speak

Building Businesses and Social Foundations

early days was able to break the mold at every stage and move forward.

Three important business lessons he shared with the delegates are grouped below:

Rated by ‘Fortune’ as one of Asia’s 25 most powerful persons and by ‘Esquire’ amongst the 75 most influential people of the 21st century, Ronnie Screwvala, made an impressive presentation on “Building Businesses and Social Foundations,” at the Crowne Plaza Hotel, Dubai on 20th December, 2014, in the presence of a distinguished gathering of 600 businessmen and professionals who had congregated from around the world for the Enterprise Dubai event.

An entrepreneur par excellence, Ronnie shared his vast experiences and the multiple lessons learnt by him during his entrepreneurial journey. He said, Television and theatre were two things that inspired him in early life. He pioneered the cable TV in India and built one of the largest toothbrush manufacturing operations. He incorporated UTV in early 1990s.

Seeking scale and capital he took investors like Rupert Murdoch and Warburg Picnus and built the stateof-the-art post-production studio and a massive animation facility thereafter by bringing in three more investors.

In early 2000s, he said, the company embarked on three major initiatives.

They expanded UTV in Southeast Asia, pioneered home shopping and acquired a South Indian (Tamil) language channel, Vijay TV which grew for two years when they partnered with Star TV on a 50:50 joint venture basis to broadcast across all four South Indian languages.

28

SynergyZ, December, 2015

In 2006, UTV pivoted to consumerfacing business, and expanded towards television network, a movie studio, games and mobile, kids channel ‘Hungama,’ (in partnership with ‘The Walt Disney Company’), youth channel ‘Bindass’ and a bouquet of three movie channels under UTV brand. He personally ventured in a new business channel – ‘Bloomberg UTV,’ by tying up with Bloomberg, the number one global name in business data.

Evident from the successes of 20032004 movies - Chalte Chalte, Swades, Lakshya and Rang De Basanti, and with fair share of ups and downs, UTV created, produced, distributed, and co-produced more than 60 movies over the next decade, he said.

Most of the things that Ronnie did were built from ground upwards. In February 2012, The Walt Disney, acquired UTV and Ronnie transitioned as the Managing Director of the combined entity Disney UTV, till December 2013, and then moved out of the media and entertainment business.

A valid observation he shared with the delegates was: “A mindset change still needs to take place in India for entrepreneurship to actually unleash itself because the overall parental thought process is still to have the kids follow a career option rather than going into entrepreneurship.

There is still that trepidation to step out and do something on your own. There is apprehension of failure whereas in some of the western countries failure is actually rejoiced, it’s evangelized, even encouraged, because from that comes real growth, from that comes maturity, and from that actually comes success. “The fear for failure in India is one thing that needs an entire mindset change because failure is a comma, and not a full stop.”

His advice to entrepreneurs desiring to start business was -“One can be called a visionary if he succeeds in business; but if one’s product is before its time he can become a failure.” He then narrated his success story on how he was the first to launch a cable service in the country and how UTV as a media conglomerate in those extremely

• The biggest challenge for India is ‘Scale,’ he said. “There are people with great ideas, bubbling enthusiasm, incredible amount of passion but taking those ideas to scale remains a constant challenge barring a few exceptions in the Indian ecosystem. As for UTV being in the media and entertainment sector, bringing in global partnerships was something he found as a great trigger to grow and scale up. Global partnerships with ‘News Corp,’ ‘Bloomberg’ and world’s renowned brand ‘The Walt Disney,’ provided strong learning lessons on how to look at scale, how to look at it with collaborative element, how to look at it from partnerships angle and take it to the next level.”

• The second was ‘Talent,’ he said - “how to attract, how to recruit, how to retain and most importantly how to inspire talent sometimes acts as the biggest differentiator between failure, or average success and huge success."

To him, “If anyone can inspire talent and take it to the next level, that would be moments of leap frogging.”

• The third in the media industry, he said was – “If Murphy’s Law has to apply it will apply." Hence it was important to look at trends and trucks to be able to figure out what the consumer needed before it is actually required it and one has to keep on constantly questioning the constant.

He said, when UTV progressed to a large screen, it was an eight year old entering into a 100-year-oldindustry and ‘Rang de Basanti’ their first film needed clearance from

the Defense Minister, the Finance Minister and the Chief of Air Force.

There was no love triangle in the movie, no lilting music, and all the heroes die in the end. The moment of pride came when clearance was received and this built huge faith in them for the Indian democracy.

‘No one killed Jessica’ was another film from their banner which was produced against the recommendations of legal luminaries saying that it was not a good idea, but the team went ahead with the production. “It was a proud moment for all who had stood together and did what they believed in,” he said.

When selling the company, to The

work in the form of institutions, schools, hospitals in villages yet there is “no permanent change.”

Their organization instead will focus on one geography and undertake improvements in that region and exit after five years making sure their 360 degree approach has changed the self-esteem, livelihood and improved that geography.

On a concluding note, he said; “A second innings isn’t about starting over. Life is about continuation, not reinvention; it’s about preserving and finding wisdom, not complacency and feels that the second innings will depend a lot on the first – what you’ve learnt and absorbed along the way and how you

Zarina & Ronnie Screwvala, Managing Trustees, Swades Foundation

Walt Disney, he and his wife Zarina wondered if they were we doing the right thing at the right time.

Fortunately the team they have left behind has taken it to the next level.

This completed the first innings of 25 years of Ronnie's life.

Moving ahead in his second innings, he and his wife Zarina are focusing their full attention on – ‘Swades Foundation’ founded by them, with a view to improving the rural lot in India. Their observation is that many people are putting in their sweat capital and doing phenomenal

have used, and will use those learnings moving forward.

From: Ronnie Screwvala “A second innings is just a bookmark or a cornerstone, nothing more.”

SynergyZ, December, 2015

29

Experts Speak

#MyDubai With excellence as his hallmark and competence and sincerity as his strength, Issam AbdulRahim Kazim Kazim, Chief Executive Officer, of Dubai Corporation for Tourism and Commerce Marketing, made an interesting presentation on 20th December 2014, to 600 businessmen and professionals who congregated from around the world for the Enterprise Dubai event at the Crowne Plaza Hotel. Issam spoke on “The opportunities Dubai offers as a business and tourist destination.”

He said, Dubai's growth story, has been extraordinary. From a small fishing village, Dubai has turned itself into a modern metropolis in a span of few decades and set ambitious targets for the future.

Currently, it is the 5th most visited city by international visitors and the vision is to make it Number One!

Looking back at 1993, he said, Dubai welcomed 1 million visitors.

In 2004, the number increased to 5 million and in 2012 it touched 10 million. The anticipated figure for 2020 is 20 million. With the completion of the second airport, the Al Maktoum International at Dubai World Central, the airport will be able to handle more than 150 million passengers per year.

He spoke on the top markets for Dubai Tourism and said they are currently - Saudi Arabia, India, UK, USA, Russia, China, Iran, Oman, Kuwait and Germany followed by others.

combine leisure and business events with the city’s festival offering.

Taking inspiration from the success stories of ‘Dubai Shopping Festival’ and ‘Dubai Summer Surprises festival’, more festivals will be added like the ‘Motor Festival’ and the ‘Food Festival’ to public offering. A new website informing the visitor at every stage has already been launched to help visitors acquire a better experience of this destination, he said.

He further added that the Dubai Tourism and Marketing Corporation (DTCM) is making a number of organisational and legislative changes to enable the continuous enhancement of this city. All changes are being designed to cater to the needs of the future tourists.

The Dubai Calendar and Dubai Convention Bureau have been merged to unify the approach to leisure and business events. The Dubai Festivals and Retail Establishment (DFRE), which is responsible for the management of city-wide festivals, has become a part of DTCM, to

30

SynergyZ, December, 2015

Issam AbdulRahim Kazim Kazim, Chief Executive Officer, of Dubai Corporation for Tourism and Commerce Marketing

The new regulation for Holiday Homes Market and incentives to encourage development in the hotel sector have been introduced.

E-permit and ticketing for creating a system that simplifies staging and selling an event, to enable customers to buy tickets from a choice of multiple outlets are also in place.

Three spectacular playgrounds Dubai offers are: 1. The vast expanse of desert with its rolling dunes; 2. The warm waters of the Arabian Gulf; 3. The City itself with 5400 restaurants and cafes.

On the banqueting side, it’s not just the food that counts but the total dining experience that Dubai offers.

Visitors can dine at 442 meters up in the air at Atmosphere, the world’s highest located restaurant on the 124th floor of the Burj Khalifa or have dinner with sharks in restaurants surrounded by huge aquariums (Al Mahara at Burj al Arab and Ossiano in Atlantis) or further still dine on the desert dunes.

He added, Dubai has more than 95 shopping malls, including the world’s largest, Dubai Mall. Old souks, including Gold, Textile attract millions of visitors. Two of the world’s top ten waterparks – Aquaventure and Wild Wadi are great attractions for the tourists.

There is never a dull moment in Dubai. It's a city that never sleeps and is considered one of the safest in the world. Family life forms the backbone of the society and the long term vision of DTCM is to make Dubai a more affordable family leisure destination, he said.

The Art galleries in Dubai have transformed the industrial area of Al Quoz. There are hundreds of night spots and to add to this, is a plethora of music events – a sector that Dubai is becoming increasingly renowned for. Dubai’s state-of-the-art facilities are grabbing the attention of musicians and they are increasingly adding Dubai to their world tour schedule.

He complimented the new initiative ‘# My Dubai’ launched by Dubai’s Crown Prince H.H. Shiekh Hamdan bin Mohammed bin Rashid Al Maktoum.It is a commendable initiative. It will create the world's first visual autobiography of a city that is truly mine, yours and ours.

SynergyZ, December, 2015

31

Experts Speak

#MyDubai With excellence as his hallmark and competence and sincerity as his strength, Issam AbdulRahim Kazim Kazim, Chief Executive Officer, of Dubai Corporation for Tourism and Commerce Marketing, made an interesting presentation on 20th December 2014, to 600 businessmen and professionals who congregated from around the world for the Enterprise Dubai event at the Crowne Plaza Hotel. Issam spoke on “The opportunities Dubai offers as a business and tourist destination.”

He said, Dubai's growth story, has been extraordinary. From a small fishing village, Dubai has turned itself into a modern metropolis in a span of few decades and set ambitious targets for the future.

Currently, it is the 5th most visited city by international visitors and the vision is to make it Number One!

Looking back at 1993, he said, Dubai welcomed 1 million visitors.

In 2004, the number increased to 5 million and in 2012 it touched 10 million. The anticipated figure for 2020 is 20 million. With the completion of the second airport, the Al Maktoum International at Dubai World Central, the airport will be able to handle more than 150 million passengers per year.

He spoke on the top markets for Dubai Tourism and said they are currently - Saudi Arabia, India, UK, USA, Russia, China, Iran, Oman, Kuwait and Germany followed by others.

combine leisure and business events with the city’s festival offering.

Taking inspiration from the success stories of ‘Dubai Shopping Festival’ and ‘Dubai Summer Surprises festival’, more festivals will be added like the ‘Motor Festival’ and the ‘Food Festival’ to public offering. A new website informing the visitor at every stage has already been launched to help visitors acquire a better experience of this destination, he said.

He further added that the Dubai Tourism and Marketing Corporation (DTCM) is making a number of organisational and legislative changes to enable the continuous enhancement of this city. All changes are being designed to cater to the needs of the future tourists.

The Dubai Calendar and Dubai Convention Bureau have been merged to unify the approach to leisure and business events. The Dubai Festivals and Retail Establishment (DFRE), which is responsible for the management of city-wide festivals, has become a part of DTCM, to

30

SynergyZ, December, 2015

Issam AbdulRahim Kazim Kazim, Chief Executive Officer, of Dubai Corporation for Tourism and Commerce Marketing

The new regulation for Holiday Homes Market and incentives to encourage development in the hotel sector have been introduced.

E-permit and ticketing for creating a system that simplifies staging and selling an event, to enable customers to buy tickets from a choice of multiple outlets are also in place.

Three spectacular playgrounds Dubai offers are: 1. The vast expanse of desert with its rolling dunes; 2. The warm waters of the Arabian Gulf; 3. The City itself with 5400 restaurants and cafes.

On the banqueting side, it’s not just the food that counts but the total dining experience that Dubai offers.

Visitors can dine at 442 meters up in the air at Atmosphere, the world’s highest located restaurant on the 124th floor of the Burj Khalifa or have dinner with sharks in restaurants surrounded by huge aquariums (Al Mahara at Burj al Arab and Ossiano in Atlantis) or further still dine on the desert dunes.

He added, Dubai has more than 95 shopping malls, including the world’s largest, Dubai Mall. Old souks, including Gold, Textile attract millions of visitors. Two of the world’s top ten waterparks – Aquaventure and Wild Wadi are great attractions for the tourists.

There is never a dull moment in Dubai. It's a city that never sleeps and is considered one of the safest in the world. Family life forms the backbone of the society and the long term vision of DTCM is to make Dubai a more affordable family leisure destination, he said.

The Art galleries in Dubai have transformed the industrial area of Al Quoz. There are hundreds of night spots and to add to this, is a plethora of music events – a sector that Dubai is becoming increasingly renowned for. Dubai’s state-of-the-art facilities are grabbing the attention of musicians and they are increasingly adding Dubai to their world tour schedule.

He complimented the new initiative ‘# My Dubai’ launched by Dubai’s Crown Prince H.H. Shiekh Hamdan bin Mohammed bin Rashid Al Maktoum.It is a commendable initiative. It will create the world's first visual autobiography of a city that is truly mine, yours and ours.

SynergyZ, December, 2015

31

Awards

Awards

Zoroastrian Ratna Awards and Legendary Service Awards Enterprise Dubai hosted a prestigious awards ceremony on 20th December, 2014 at the Crowne Plaza Hotel, Dubai.

The awards honored the determination, hard work and personal achievements of men and women in the Zoroastrian community who are at the forefront of their industries, public and community service. The awards were presented by a Member of the Royal Family, H.H Shaikh Saeed bin Hasher Al Maktoum, and Chairman, Al Fajr Group of Companies.

Over 600 people witnessed the ceremony. The awards were conferred in three categories: • Zoroastrian Ratna Awards • Scroll of Honor • Legendary Service Awards The Zoroastrian Ratna Awards, created for the first time, were conferred upon the following families to honour their philanthropy: • Godrej Family • Jokhi Family • Jeejeebhoy Family • Sidhwa Family

32

SynergyZ, December, 2015

The Scroll of Honor was conferred on Lord Karan Bilimoria, C.B.E., D.L. The Legendary Service Awards were conferred upon the following personalities: Fali Major – Highest Civilian Service Minoo Shroff – Public and Community Service Burjor Antia – Excellence in Legal field Homa Petit – Humanity and Philanthropy Dadi Mistry – Communal Responsibility Neville Shroff – Public and Community Service Dr. Keki Turel – Excellence and Innovation in Medical Field Katayun Kapadia – Community Service Roshan Rivetna – Preserving Zoroastrian culture and for editorial work

H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies, presented the Zoroastrian Ratna Awards and the Legendary Service Awards to the distinguished personalities on 20th December, 2014 at the Crowne Plaza Hotel, Dubai

SynergyZ, December, 2015

33

Awards

Awards

Zoroastrian Ratna Awards and Legendary Service Awards Enterprise Dubai hosted a prestigious awards ceremony on 20th December, 2014 at the Crowne Plaza Hotel, Dubai.

The awards honored the determination, hard work and personal achievements of men and women in the Zoroastrian community who are at the forefront of their industries, public and community service. The awards were presented by a Member of the Royal Family, H.H Shaikh Saeed bin Hasher Al Maktoum, and Chairman, Al Fajr Group of Companies.

Over 600 people witnessed the ceremony. The awards were conferred in three categories: • Zoroastrian Ratna Awards • Scroll of Honor • Legendary Service Awards The Zoroastrian Ratna Awards, created for the first time, were conferred upon the following families to honour their philanthropy: • Godrej Family • Jokhi Family • Jeejeebhoy Family • Sidhwa Family

32

SynergyZ, December, 2015

The Scroll of Honor was conferred on Lord Karan Bilimoria, C.B.E., D.L. The Legendary Service Awards were conferred upon the following personalities: Fali Major – Highest Civilian Service Minoo Shroff – Public and Community Service Burjor Antia – Excellence in Legal field Homa Petit – Humanity and Philanthropy Dadi Mistry – Communal Responsibility Neville Shroff – Public and Community Service Dr. Keki Turel – Excellence and Innovation in Medical Field Katayun Kapadia – Community Service Roshan Rivetna – Preserving Zoroastrian culture and for editorial work

H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies, presented the Zoroastrian Ratna Awards and the Legendary Service Awards to the distinguished personalities on 20th December, 2014 at the Crowne Plaza Hotel, Dubai

SynergyZ, December, 2015

33

Zoroastrian Ratna Awards

Zoroastrian Ratna Awards

Nadir Godrej, Managing Director, Godrej Industries, received the ‘Zoroastrian Ratna Award’ for the illustrious Godrej Family from H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

Rustom Jokhi, President, S.F. Jokhi & Company, Hong Kong received the ‘Zoroastrian Ratna Award’ for the illustrious Jokhi Family from H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

34

SynergyZ, December, 2015

SynergyZ, December, 2015

35

Zoroastrian Ratna Awards

Zoroastrian Ratna Awards

Nadir Godrej, Managing Director, Godrej Industries, received the ‘Zoroastrian Ratna Award’ for the illustrious Godrej Family from H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

Rustom Jokhi, President, S.F. Jokhi & Company, Hong Kong received the ‘Zoroastrian Ratna Award’ for the illustrious Jokhi Family from H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

34

SynergyZ, December, 2015

SynergyZ, December, 2015

35

Zoroastrian Ratna Awards

Zoroastrian Ratna Awards

Byram Jeejeebhoy, Chairman, Byramjee Jeejeebhoy Pvt. Ltd., received the ‘Zoroastrian Ratna Award’ for the illustrious Jeejeebhoy Family. Seen in the picture is his son Jamshed Jeejeebhoy, Director, Byramjee Jeejeebhoy Pvt. Ltd., Mumbai receiving the Award from H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

Freddy Sidhwa, Chairman & Managing Director, Seven Seas Services Group, received the ‘Zoroastrian Ratna Award’ for the illustrious Sidhwa Family. Seen in the picture is his wife Freny Sidhwa & their son Shahvir Sidhwa, Group CEO, Sidhwa Holding, UAE, receiving the Award from H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

36

SynergyZ, December, 2015

SynergyZ, December, 2015

37

Zoroastrian Ratna Awards

Zoroastrian Ratna Awards

Byram Jeejeebhoy, Chairman, Byramjee Jeejeebhoy Pvt. Ltd., received the ‘Zoroastrian Ratna Award’ for the illustrious Jeejeebhoy Family. Seen in the picture is his son Jamshed Jeejeebhoy, Director, Byramjee Jeejeebhoy Pvt. Ltd., Mumbai receiving the Award from H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

Freddy Sidhwa, Chairman & Managing Director, Seven Seas Services Group, received the ‘Zoroastrian Ratna Award’ for the illustrious Sidhwa Family. Seen in the picture is his wife Freny Sidhwa & their son Shahvir Sidhwa, Group CEO, Sidhwa Holding, UAE, receiving the Award from H.H. Sheikh Saeed bin Hasher Al Maktoum, Member of the Royal Family and Chairman, Al Fajer Group of Companies

36

SynergyZ, December, 2015

SynergyZ, December, 2015

37

Scroll of Honour

Legendary Service Awards

Air Chief Marshal Fali Homi Major, Chief of the Air Staff of the Indian Air Force received The Legendary Service Award for Highest Civilian Service

Neville Shroff received The Legendary Service Award for Public and Community Service

Lord Karan Bilimoria, C.B.E., D.L. received ‘The Scroll of Honour’ from H.E. Mr. Mirza Al Sayegh, Director, Office of H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and the Finance Minister, UAE

38

SynergyZ, December, 2015

Homa Petit received The Legendary Service Award for Humanity and Philanthropy

SynergyZ, December, 2015

39

Scroll of Honour

Legendary Service Awards

Air Chief Marshal Fali Homi Major, Chief of the Air Staff of the Indian Air Force received The Legendary Service Award for Highest Civilian Service

Neville Shroff received The Legendary Service Award for Public and Community Service

Lord Karan Bilimoria, C.B.E., D.L. received ‘The Scroll of Honour’ from H.E. Mr. Mirza Al Sayegh, Director, Office of H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and the Finance Minister, UAE

38

SynergyZ, December, 2015

Homa Petit received The Legendary Service Award for Humanity and Philanthropy

SynergyZ, December, 2015

39

Legendary Service Awards

Legendary Service Awards

Minoo Shroff received The Legendary Service Award for Public and Community Service

Katayun Kapadia received The Legendary Service Award for Community Service

Burjor Antia received The Legendary Service Award for outstanding contribution in the Legal field

Dr. Keki Turel received The Legendary Service Award for Excellence and Innovation in the Medical field

40

SynergyZ, December, 2015

Dadi Mistry received The Legendary Service Award for Communal Responsibility.

Seen in the picture is his son Armeen Shroff receiving the award from His Excellency

Roshan Rivetna received The Legendary Service Award for Preserving the Zoroastrian Culture and for Editorial work

SynergyZ, December, 2015

41

Legendary Service Awards

Legendary Service Awards

Minoo Shroff received The Legendary Service Award for Public and Community Service

Katayun Kapadia received The Legendary Service Award for Community Service

Burjor Antia received The Legendary Service Award for outstanding contribution in the Legal field

Dr. Keki Turel received The Legendary Service Award for Excellence and Innovation in the Medical field

40

SynergyZ, December, 2015

Dadi Mistry received The Legendary Service Award for Communal Responsibility.

Seen in the picture is his son Armeen Shroff receiving the award from His Excellency

Roshan Rivetna received The Legendary Service Award for Preserving the Zoroastrian Culture and for Editorial work

SynergyZ, December, 2015

41

Panel Discussion

New Technologies in Medical Field

treatment can be administered quickly.

To understand the advancements in the medical field, a panel of eminent doctors from USA, India and UAE gathered on 19th December, 2014 at the Enterprise Dubai event that took place at the Crowne Plaza Hotel, Dubai and spoke on the breakthrough technologies in the medical field that will be available in future. The session proved to be quite informative and was appreciated by all delegates.

Dr. Cyres Mehta Surgical Chief, Head of Cataract Glaucoma and Reflective Surgery, International Eye Centers, Mumbai Describing modern cataract surgery as “The miracle of the 20th century,” the well-known ophthalmic surgeon, Dr. Cyres Mehta started off his presentation by speaking on ‘Couching,’ the earliest documented forms of cataract surgery. He said, ‘Cataract’ means a clouding in the lens of the eye. In 1940, Harold Ridley, was the first ophthalmologist to invent artificial intraocular lens in London.

Thereafter, the development of Speciality Lens in the late 20th century and early 21st century, offered the ophthalmologists an opportunity to make major changes in cataract surgery. They started making smaller incisions. The current procedure involves making an incision of 0.7 mm and sucking out the cataract and injecting artificial lens in its place. The new trifocal lens enables the person to see far, near and intermediate objects. The whole procedure takes four to five minutes. No sutures are required. Instead eye drops are used to numb the eye which leads to quicker recovery.

42

SynergyZ, December, 2015

Dr. Zubin Nalladaru Consultant Cardiac Surgeon, Mediclinic Hospital, Dubai

Dr. Sabrena Noria Assistant Professor of Surgery and Bariatric Surgeon, The Ohio State University Medical Centre Columbus, Ohio, USA

Dr. Keki Turel Neurosurgeon, & Head of Neurosurgery, Bombay Hospital, Mumbai

Leading heart surgeon Dr. Nalladaru discussed a few shocking facts about heart diseases. He said, “It is the number one killer of human beings today. It kills nearly 7 million people a year, wondering whether we are paying the price for rapid urbanization?” He was surprised that the disease is fast catching up in young people and women. Speaking on the causes of heart ailments, he said they are obesity, sedentary lifestyle, love for supersizing junk food, hypertension, diabetes, cholesterol and smoking. While CT scan, MRI, Petscan, three dimension cardiogram, intravascular ultrasound are used for diagnosing complications, the modalities for cure are – medication, angioplasty, stenting, open heart surgery, endoscopy and robotic surgery. In future, he expects stem cell, gene therapy, nano technology, nano robotics, growing organs in the lab as breakthrough treatments.

Young and talented, Dr. Noria kicked off her presentation on “Globesity: the Pandemic of the 21st century.” She said the term “Globesity” is a blend of global with obesity, a medical condition in which excess body fat accumulates to the extent that it may have a negative effect on health. A person above the BMI of 30 is considered obese. Obesity is an interplay between genetics, behavior and environment. Obesity increases the risk of many diseases in a person, like high cholesterol, hypertension, diabetes and sleep apnea. Bariatric surgical procedures like gastric bypass, gastric sleeve and gastric band are performed by doctors to control severe obesity. Future intervention includes development of new devices, stenting and deep brain stimulation for weight loss.

Currently the doctors at the Ohio University, have transitioned from a surgery program to metabolic / medicine program with involvement of multiple specialists, believing that not all roads lead to surgery.

A surgeon with gifted hands, Dr. Keki Turel described how the brain exercises the greatest power in man although it barely weighs 1400 gms. He then explained the truth about the left brain and right brain and how mathematical, and logical processing are usually carried out in the left hemisphere, while spatial recognition, emotion processing and artistic functions usually occur in the right. Mentioning that Jivaka was the first person to do neuro surgery in India, he said, he was the first Surgeon to introduce micro surgery in India, in late '70s. He was also the first Surgeon to have operated on an 18 year-old blind Yemeni boy with brain tumor possibly the largest weighing 550 gms.

Thereafter he operated on an AIDS patient with hydrocephalus – abnormal accumulation of cerebrospinal fluid in 1988. His neurosurgical operations at times last for 27 hours. He uses different protocols like MRIs; brain angiography for diagnosis but the latest he mentioned was the idpad and iphones. In the foreseeable future, he expects drones to bring equipment and medicine to the accident site.

He advised that patients should not be afraid of brain surgery and consult a neurosurgeon so that effective

Dr. Rustom Soonawala Gynaecologist & Head of Dept.

Jaslok Hospital, Breach Candy, Masina, Parsee General and Saifee Hospital, Mumbai

Mr. Burjor Antia Prominent Legal Practitioner and Partner, Mulla & Mulla & Craigie Blunt & Caroe, Mumbai

Padma Shri Dr. Rustom Soonawala said, 100 years ago human life expectancy was 55 yrs. Today it is 85 and by 2020 it will be 100.

Concerned about adding years to life, he said, it should not be a bedridden life. As India's leading Gynaecologist, he said the first trimester of pregnancy is important, and pregnant women should take folic acid, zinc, and B12 for a healthy baby. He cautioned against unplanned pregnancy. According to him, the formation of new life by meeting of two cells, is nature’s greatest miracle. He touched upon stem cell banking - a new science and said anti-biotics will become obsolete in the next few years. Instead immunization and genetics will be the medicine of the future. He advocated annual health checkups after the age of 35 for women. As a Senior Doctor he believes that 80% of the diagnosis can be done through proper interrogation. He summed up saying, if people have to choose, between health, wealth and prosperity, wise people will choose health and prosperity above wealth, as excessive wealth without good health is of no use.

Burjor Antia is an advocate, solicitor and notary, with half a century of legal practice to his credit.

He is a conscientious member of his profession. Specialising in banking, trust laws, commercial, conveyancing, corporate and arbitration laws, he is a muchsought after expert by several well-known corporate houses and public sector companies in India and international financial institutions. A philanthropist and a proud Zoroastrian, he has received formal training and knowledge in the religious theory and practice of Zoroastrianism at the MF Athornan Institute, Andheri, Mumbai.

When Burjor Antia, was called to present the lovely momentos to the panel doctors he said, "These doctors are the jewels of our community. They have accomplished a lot and contributed significantly to the medical field. We are fortunate to have then here with us today."

SynergyZ, December, 2015

43

Panel Discussion

New Technologies in Medical Field

treatment can be administered quickly.

To understand the advancements in the medical field, a panel of eminent doctors from USA, India and UAE gathered on 19th December, 2014 at the Enterprise Dubai event that took place at the Crowne Plaza Hotel, Dubai and spoke on the breakthrough technologies in the medical field that will be available in future. The session proved to be quite informative and was appreciated by all delegates.

Dr. Cyres Mehta Surgical Chief, Head of Cataract Glaucoma and Reflective Surgery, International Eye Centers, Mumbai Describing modern cataract surgery as “The miracle of the 20th century,” the well-known ophthalmic surgeon, Dr. Cyres Mehta started off his presentation by speaking on ‘Couching,’ the earliest documented forms of cataract surgery. He said, ‘Cataract’ means a clouding in the lens of the eye. In 1940, Harold Ridley, was the first ophthalmologist to invent artificial intraocular lens in London.

Thereafter, the development of Speciality Lens in the late 20th century and early 21st century, offered the ophthalmologists an opportunity to make major changes in cataract surgery. They started making smaller incisions. The current procedure involves making an incision of 0.7 mm and sucking out the cataract and injecting artificial lens in its place. The new trifocal lens enables the person to see far, near and intermediate objects. The whole procedure takes four to five minutes. No sutures are required. Instead eye drops are used to numb the eye which leads to quicker recovery.

42

SynergyZ, December, 2015

Dr. Zubin Nalladaru Consultant Cardiac Surgeon, Mediclinic Hospital, Dubai

Dr. Sabrena Noria Assistant Professor of Surgery and Bariatric Surgeon, The Ohio State University Medical Centre Columbus, Ohio, USA

Dr. Keki Turel Neurosurgeon, & Head of Neurosurgery, Bombay Hospital, Mumbai

Leading heart surgeon Dr. Nalladaru discussed a few shocking facts about heart diseases. He said, “It is the number one killer of human beings today. It kills nearly 7 million people a year, wondering whether we are paying the price for rapid urbanization?” He was surprised that the disease is fast catching up in young people and women. Speaking on the causes of heart ailments, he said they are obesity, sedentary lifestyle, love for supersizing junk food, hypertension, diabetes, cholesterol and smoking. While CT scan, MRI, Petscan, three dimension cardiogram, intravascular ultrasound are used for diagnosing complications, the modalities for cure are – medication, angioplasty, stenting, open heart surgery, endoscopy and robotic surgery. In future, he expects stem cell, gene therapy, nano technology, nano robotics, growing organs in the lab as breakthrough treatments.

Young and talented, Dr. Noria kicked off her presentation on “Globesity: the Pandemic of the 21st century.” She said the term “Globesity” is a blend of global with obesity, a medical condition in which excess body fat accumulates to the extent that it may have a negative effect on health. A person above the BMI of 30 is considered obese. Obesity is an interplay between genetics, behavior and environment. Obesity increases the risk of many diseases in a person, like high cholesterol, hypertension, diabetes and sleep apnea. Bariatric surgical procedures like gastric bypass, gastric sleeve and gastric band are performed by doctors to control severe obesity. Future intervention includes development of new devices, stenting and deep brain stimulation for weight loss.

Currently the doctors at the Ohio University, have transitioned from a surgery program to metabolic / medicine program with involvement of multiple specialists, believing that not all roads lead to surgery.

A surgeon with gifted hands, Dr. Keki Turel described how the brain exercises the greatest power in man although it barely weighs 1400 gms. He then explained the truth about the left brain and right brain and how mathematical, and logical processing are usually carried out in the left hemisphere, while spatial recognition, emotion processing and artistic functions usually occur in the right. Mentioning that Jivaka was the first person to do neuro surgery in India, he said, he was the first Surgeon to introduce micro surgery in India, in late '70s. He was also the first Surgeon to have operated on an 18 year-old blind Yemeni boy with brain tumor possibly the largest weighing 550 gms.

Thereafter he operated on an AIDS patient with hydrocephalus – abnormal accumulation of cerebrospinal fluid in 1988. His neurosurgical operations at times last for 27 hours. He uses different protocols like MRIs; brain angiography for diagnosis but the latest he mentioned was the idpad and iphones. In the foreseeable future, he expects drones to bring equipment and medicine to the accident site.

He advised that patients should not be afraid of brain surgery and consult a neurosurgeon so that effective

Dr. Rustom Soonawala Gynaecologist & Head of Dept.

Jaslok Hospital, Breach Candy, Masina, Parsee General and Saifee Hospital, Mumbai

Mr. Burjor Antia Prominent Legal Practitioner and Partner, Mulla & Mulla & Craigie Blunt & Caroe, Mumbai

Padma Shri Dr. Rustom Soonawala said, 100 years ago human life expectancy was 55 yrs. Today it is 85 and by 2020 it will be 100.

Concerned about adding years to life, he said, it should not be a bedridden life. As India's leading Gynaecologist, he said the first trimester of pregnancy is important, and pregnant women should take folic acid, zinc, and B12 for a healthy baby. He cautioned against unplanned pregnancy. According to him, the formation of new life by meeting of two cells, is nature’s greatest miracle. He touched upon stem cell banking - a new science and said anti-biotics will become obsolete in the next few years. Instead immunization and genetics will be the medicine of the future. He advocated annual health checkups after the age of 35 for women. As a Senior Doctor he believes that 80% of the diagnosis can be done through proper interrogation. He summed up saying, if people have to choose, between health, wealth and prosperity, wise people will choose health and prosperity above wealth, as excessive wealth without good health is of no use.

Burjor Antia is an advocate, solicitor and notary, with half a century of legal practice to his credit.

He is a conscientious member of his profession. Specialising in banking, trust laws, commercial, conveyancing, corporate and arbitration laws, he is a muchsought after expert by several well-known corporate houses and public sector companies in India and international financial institutions. A philanthropist and a proud Zoroastrian, he has received formal training and knowledge in the religious theory and practice of Zoroastrianism at the MF Athornan Institute, Andheri, Mumbai.

When Burjor Antia, was called to present the lovely momentos to the panel doctors he said, "These doctors are the jewels of our community. They have accomplished a lot and contributed significantly to the medical field. We are fortunate to have then here with us today."

SynergyZ, December, 2015

43

Panel Discussion

Minoo Shroff

Homa Petit

Neville Shroff

father’s sound advice was - If you look after your staff well, they will look after you. This ethos has stayed with him. As far as good governance is concerned he said, they pay their staff well and reward them with good bonuses. This approch has helped them in operating successfully in different geogrophies.”

Panel Discussion

Corporate Social Responsibility (CSR) & Good Governance Kicking off a lively discussion, Nozer Buchia, the acclaimed motivational and inspirational speaker, from the US, and Chair of this session asked six distinguished panelists from India, Hong Kong and UK, a few pertinent questions on CSR and good governance.

The first question was posed to Minoo Shroff, Global President WZCC - “How can someone fix things that involve good governance during times of weak governance, bad politics, and a spring of corruption scandals?” Minoo Shroff said: Businessmen in India have started realizing the value of good governance. Many families are now educating their children overseas. India now has a decisive Prime Minister, who is trying to do away with bureaucracy, the root of all evil, and making 2% CSR statutory. All this is good news as far as CSR and good governance are concerned.

The second question was posed to Homa Petit, a wellrespected Attorney, and the President, B.D.Petit Parsee General Hospital on: “The biggest issue facing the corporations today, whether in his opinion it is the right versus wrong or the ethical versus illegal?” Homa Petit narrated a short story: “As a young solicitor, I was approached by a leading bank seeking advice on two matters. The first being, whether a case should be filed on a truck driver 44

SynergyZ, December, 2015

who had taken a loan from the bank but thereafter lost both his legs below the knees, in an accident and could not repay the loan. The second was, whether the bank should file a case against an eminent person who stood as a guarantor for a loan that was taken by his brother who had defaulted on the payments." He said that he informed the bank that as far as the first case was concerned though legally the Bank could go ahead and file a suit but knowing that the man had already suffered so much in life, repayment would be difficult.

In the second case, he advised, the bank stood chances of recovery from the guarantor. However, the reward he received for distinguishing right from wrong or ethical from illegal was a note sent by the Branch Manager to his higher ups that clearly indicated that the advice did not go down well with the bank, especially in the first case. Thinking in retrospect, he still feels it was the right advice he had given at that time.

Nozer then asked a question to Neville Shroff, CEO Shroff and Co. Hong Kong: “On the steps taken by him to ensure proactive fiduciary responsibility and proper governance within his corporates whilst operating in different geographies.”

Neville said: “His was a family oriented company. It was incepted by his father so the ethos of CSR and good governance were laid down quite early in life. His

Nozer then turned to Dinshaw Tamboly, Trustee WZO Trust Funds and asked him to highlight “The factors that are leading to poverty in the community.” Dinshaw Tamboly said, “Poverty is a result of two factors. Firstly, the low demographic count and secondly the low workparticipation ratio.” He praised the large corporates for doing their best to help the community, especially Navajbai Tata Trust and the Sir Ratan Tata Trust and donating substantial amounts as corpus funds for the farmer’s rehabilitation project and the Senior Citizen’s Centre in Navsari that are being handled by the WZO Trust in Mumbai and Navsari.

Nozer then turned to Byram Jeejeebhoy, Chairman, Byramjee Jeejeebhoy Pvt. Ltd and asked him, “To identify the steps his trust is taking to ensure that the charity funds actually reach out to those who are deserving.” Byram said, “A back office has been setup that takes care of all the applications and ensures that proper checks and balances are in place so that charity is directed towards purposes of needs rather than wants.” Dinshaw Tamboly then added, “It is high time our charitable trusts reinvent themselves and start allocating funds, apart from helping the elderly and physically challenged, towards entrepreneurship projects so that it generates selfemployment and our community people can be brought back into the main stream. In other words, teaching a man how to fish so that he can be fed for a life time.”

Nozer finally posed a question to Lord Karan Bilimoria, C.B.E, D.L, asking him “What CSR and good governance means to him as a blend between being a politician in the House of Lords in Britain and an entrepreneur?” Lord Bilimoria advised: “Politics and entrepreneurship are two different worlds. However good governance applies to both. I

Dinshaw Tamboly

Byram Jeejeebhoy

Lord Karan Bilimoria, C.B.E., D.L.

would like to touch upon good governance from the perspective of my joint venture company with Molson Coors. The family of Coors goes back 200 years, but their values are still deeply rooted in the business. In terms of CSR, Cobra is supporting a lot of charities not because we are told but we do it instinctively. The Cobra Foundation provides health, education and community support in South Asia. Belu and Cobra Foundation last year launched a new water bottle for Wateraid. 100% of the profits go to transform lives around the world with clean water, safe toilets and hygiene education.”

Finally, two more questions were asked to the entire panel by Nozer, whether “Unethical is different from illegal’ and their take on ‘Ethics versus survival especially when a person is starting life, or starting a business and is suffering.

Should they condone it or not?”

The panel summed up saying, that unethical is far more dangerous than illegal. Whilst illegal is easy to identify, unethical is not that simple to identify especially when dealing with people. As far as the management of charity trusts is concerned, trustees have to be ethical at all times because ethics plays a major role in the lives of Trustees and they should not condone going the legal way if they find that the action is unethical.

Nozer Buchia, facilitator of CSR session

SynergyZ, December, 2015

45

Panel Discussion

Minoo Shroff

Homa Petit

Neville Shroff

father’s sound advice was - If you look after your staff well, they will look after you. This ethos has stayed with him. As far as good governance is concerned he said, they pay their staff well and reward them with good bonuses. This approch has helped them in operating successfully in different geogrophies.”

Panel Discussion

Corporate Social Responsibility (CSR) & Good Governance Kicking off a lively discussion, Nozer Buchia, the acclaimed motivational and inspirational speaker, from the US, and Chair of this session asked six distinguished panelists from India, Hong Kong and UK, a few pertinent questions on CSR and good governance.

The first question was posed to Minoo Shroff, Global President WZCC - “How can someone fix things that involve good governance during times of weak governance, bad politics, and a spring of corruption scandals?” Minoo Shroff said: Businessmen in India have started realizing the value of good governance. Many families are now educating their children overseas. India now has a decisive Prime Minister, who is trying to do away with bureaucracy, the root of all evil, and making 2% CSR statutory. All this is good news as far as CSR and good governance are concerned.

The second question was posed to Homa Petit, a wellrespected Attorney, and the President, B.D.Petit Parsee General Hospital on: “The biggest issue facing the corporations today, whether in his opinion it is the right versus wrong or the ethical versus illegal?” Homa Petit narrated a short story: “As a young solicitor, I was approached by a leading bank seeking advice on two matters. The first being, whether a case should be filed on a truck driver 44

SynergyZ, December, 2015

who had taken a loan from the bank but thereafter lost both his legs below the knees, in an accident and could not repay the loan. The second was, whether the bank should file a case against an eminent person who stood as a guarantor for a loan that was taken by his brother who had defaulted on the payments." He said that he informed the bank that as far as the first case was concerned though legally the Bank could go ahead and file a suit but knowing that the man had already suffered so much in life, repayment would be difficult.

In the second case, he advised, the bank stood chances of recovery from the guarantor. However, the reward he received for distinguishing right from wrong or ethical from illegal was a note sent by the Branch Manager to his higher ups that clearly indicated that the advice did not go down well with the bank, especially in the first case. Thinking in retrospect, he still feels it was the right advice he had given at that time.

Nozer then asked a question to Neville Shroff, CEO Shroff and Co. Hong Kong: “On the steps taken by him to ensure proactive fiduciary responsibility and proper governance within his corporates whilst operating in different geographies.”

Neville said: “His was a family oriented company. It was incepted by his father so the ethos of CSR and good governance were laid down quite early in life. His

Nozer then turned to Dinshaw Tamboly, Trustee WZO Trust Funds and asked him to highlight “The factors that are leading to poverty in the community.” Dinshaw Tamboly said, “Poverty is a result of two factors. Firstly, the low demographic count and secondly the low workparticipation ratio.” He praised the large corporates for doing their best to help the community, especially Navajbai Tata Trust and the Sir Ratan Tata Trust and donating substantial amounts as corpus funds for the farmer’s rehabilitation project and the Senior Citizen’s Centre in Navsari that are being handled by the WZO Trust in Mumbai and Navsari.

Nozer then turned to Byram Jeejeebhoy, Chairman, Byramjee Jeejeebhoy Pvt. Ltd and asked him, “To identify the steps his trust is taking to ensure that the charity funds actually reach out to those who are deserving.” Byram said, “A back office has been setup that takes care of all the applications and ensures that proper checks and balances are in place so that charity is directed towards purposes of needs rather than wants.” Dinshaw Tamboly then added, “It is high time our charitable trusts reinvent themselves and start allocating funds, apart from helping the elderly and physically challenged, towards entrepreneurship projects so that it generates selfemployment and our community people can be brought back into the main stream. In other words, teaching a man how to fish so that he can be fed for a life time.”

Nozer finally posed a question to Lord Karan Bilimoria, C.B.E, D.L, asking him “What CSR and good governance means to him as a blend between being a politician in the House of Lords in Britain and an entrepreneur?” Lord Bilimoria advised: “Politics and entrepreneurship are two different worlds. However good governance applies to both. I

Dinshaw Tamboly

Byram Jeejeebhoy

Lord Karan Bilimoria, C.B.E., D.L.

would like to touch upon good governance from the perspective of my joint venture company with Molson Coors. The family of Coors goes back 200 years, but their values are still deeply rooted in the business. In terms of CSR, Cobra is supporting a lot of charities not because we are told but we do it instinctively. The Cobra Foundation provides health, education and community support in South Asia. Belu and Cobra Foundation last year launched a new water bottle for Wateraid. 100% of the profits go to transform lives around the world with clean water, safe toilets and hygiene education.”

Finally, two more questions were asked to the entire panel by Nozer, whether “Unethical is different from illegal’ and their take on ‘Ethics versus survival especially when a person is starting life, or starting a business and is suffering.

Should they condone it or not?”

The panel summed up saying, that unethical is far more dangerous than illegal. Whilst illegal is easy to identify, unethical is not that simple to identify especially when dealing with people. As far as the management of charity trusts is concerned, trustees have to be ethical at all times because ethics plays a major role in the lives of Trustees and they should not condone going the legal way if they find that the action is unethical.

Nozer Buchia, facilitator of CSR session

SynergyZ, December, 2015

45

Panel Discussion

Panel Disscusion

Can UAE become the Business Capital of the World?

Mobility theme

Sustainability theme

Opportunity theme

In November 2013, the United Arab Emirates won the right to host the World Expo in Dubai in 2020.

This is the first time that the World Expo will be staged in the Middle East, North Africa and South Asia (MENASA).

Expo 2020 will offer a perfect platform for SMEs to expand, be more creative and improve their business. They will have a vital role to play in ensuring that the event is a resounding success.

The Expo is touted to be the first Expo in which the majority of visitors will stream from international spots, making it the most inclusive international event in World Expo history.

• Major infrastructure projects will include the expansion of the Dubai Metro Red line; new concourses at the Maktoum International Airport; interchanges on the Sheikh Mohammed bin Zayed road; and the construction of the main Expo 2020 center.

• An estimated USD 8.8 billion will be spent on developing the infrastructure and facilities necessary for this event.

World Expo 2020

The underlying objective of Expo 2020 is the power of partnership and collaboration in pioneering new paths of development and innovation. This will be reflected by the strategic public and private sector partnerships (PPP) that will be built during the planning and delivery of the event.

The innovative site design and the tangible solutions that Expo 2020 Dubai will deliver is based around themes of Mobility, Sustainability and Opportunity.

According to the Dubai Economic Department (DED), SMEs hope to generate a windfall of AED 90 billion from Expo 2020. Dubai expects a 10 per cent growth in visitor numbers every year, mounting to 20 million by 2020.

Currently, 95 per cent of the total enterprises in the state comprise of SMEs and they contribute 42 per cent of the total workforce and 62 per cent of the GDP. The 48

SynergyZ, December, 2015

Predictions for Expo 2020:

• The Expo will help the construction, transport, tourism and hospitality sectors and consulting firms.

• 10 per cent of government contracts will be awarded to SMEs to reinforce commitment.

• Majority of the new mega-projects will be initiated by large-scale developers such as Meraas, Emaar, Nakheel, Dubai Properties and Damac.

A panel of influential players in the UAE’s commercial and real estate market joined a panel discussion, at the Crowne Plaza hotel on 19th December 2014, to discuss “Can UAE become the Business Capital of the World?

The panelists agreed that UAE can fend off its global competitors to become the world’s premier business capital as a wave of major new development and infrastructure projects ahead of Expo 2020 will position the Emirates as the most compelling destination for businesses through a base that is cost-effective, incredibly wellconnected, and one that offers an attractive cosmopolitan lifestyle.

• Emaar will develop an integrated urban center and golf destination in a prime location at Dubai World Central which will be the home to Expo 2020.

• Expo 2020 is expected to produce 300,000 direct new jobs and one million indirect opportunities.

“

Currently, 95 per cent of the total enterprises in the state comprise of SMEs and they contribute 42 per cent of the total workforce and 62 per cent of the GDP.”

Suresh Kumar, Group Chairman of Values Group and Chairman, Federal Bank who chaired the debate said, “The foundations for the UAE to become a business capital of the world have been in place for almost four decades now. The vision of the leaders has been a key driver in transforming Dubai from a pearling village to a large metropolis.

Factors like the nimbleness of trade; improved banking regulations and legal frameworks; setting up of free zones; low or no taxes; have all helped Dubai to evolve into an entrepôt. With further improvements in policies and regulations, the UAE can easily become the business capital of the world in the next few years.” He concluded by recalling the words of H.H. Sheikh Mohammed bin Rashid

Al Maktoum, the Vice President and Prime Minister of the UAE and the Ruler of Dubai: “It's a race for Excellence,and there is no Finish Line.”

Suresh Kumar, was joined by Mohan Valrani, Chairman, Al Shirawi Group of Companies, who said, “There is tremendous confidence in Dubai, and people are using it as an international hub, as well as a destination for business and tourism. 85% of Dubai’s population is expatriates. The fact that there is no tax liability permits everyone to breathe fresh air. This is the only place where fresh talent both creative and innovative want to come and work. One mega event will not make or break this progressive city whose fundamentals are so strong and business oriented.”

Surender Kandhari, Chairman, Al Dobowi Group said, as the United Arab Emirates gears up for World Expo 2020, we are seeing a new wave of development projects

coming forward. These projects will directly support the retail and the industrial sectors. Most of the Fortune 500 companies now have offices in the UAE, a sign that we truly are a global business hub. He further expressed, “Whilst all cities in the world may be good, some even better, Dubai is the best and conveyed his gratitude to the Dubai government for donating 25,400 sq. feet of land to the Sikh community to build their most modern Gurudwara where 1000 people are fed free every day and 10,000 on fridays and on the birthday of Guru Gobind Singh.”

Kamlesh Sampat, Director SPF Realty, commented, “Architecture has put Dubai and the UAE on the global map. The price of real estate is one-sixth compared to Hong Kong and there is virtually no bureaucracy. I have not seen such a friendly country towards individuals and corporates. It treats the entire world as its customer. He added, new projects like Al Maktoum International Airport at Dubai World Central in Dubai and Etihad Rail, will transform connectivity and global access to the UAE. But, most importantly, the vision of the leadership will be the key driver in transforming this country as the Business Capital of the world."

SynergyZ, December, 2015

49

Panel Discussion

Panel Disscusion

Can UAE become the Business Capital of the World?

Mobility theme

Sustainability theme

Opportunity theme

In November 2013, the United Arab Emirates won the right to host the World Expo in Dubai in 2020.

This is the first time that the World Expo will be staged in the Middle East, North Africa and South Asia (MENASA).

Expo 2020 will offer a perfect platform for SMEs to expand, be more creative and improve their business. They will have a vital role to play in ensuring that the event is a resounding success.

The Expo is touted to be the first Expo in which the majority of visitors will stream from international spots, making it the most inclusive international event in World Expo history.

• Major infrastructure projects will include the expansion of the Dubai Metro Red line; new concourses at the Maktoum International Airport; interchanges on the Sheikh Mohammed bin Zayed road; and the construction of the main Expo 2020 center.

• An estimated USD 8.8 billion will be spent on developing the infrastructure and facilities necessary for this event.

World Expo 2020

The underlying objective of Expo 2020 is the power of partnership and collaboration in pioneering new paths of development and innovation. This will be reflected by the strategic public and private sector partnerships (PPP) that will be built during the planning and delivery of the event.

The innovative site design and the tangible solutions that Expo 2020 Dubai will deliver is based around themes of Mobility, Sustainability and Opportunity.

According to the Dubai Economic Department (DED), SMEs hope to generate a windfall of AED 90 billion from Expo 2020. Dubai expects a 10 per cent growth in visitor numbers every year, mounting to 20 million by 2020.

Currently, 95 per cent of the total enterprises in the state comprise of SMEs and they contribute 42 per cent of the total workforce and 62 per cent of the GDP. The 48

SynergyZ, December, 2015

Predictions for Expo 2020:

• The Expo will help the construction, transport, tourism and hospitality sectors and consulting firms.

• 10 per cent of government contracts will be awarded to SMEs to reinforce commitment.

• Majority of the new mega-projects will be initiated by large-scale developers such as Meraas, Emaar, Nakheel, Dubai Properties and Damac.

A panel of influential players in the UAE’s commercial and real estate market joined a panel discussion, at the Crowne Plaza hotel on 19th December 2014, to discuss “Can UAE become the Business Capital of the World?

The panelists agreed that UAE can fend off its global competitors to become the world’s premier business capital as a wave of major new development and infrastructure projects ahead of Expo 2020 will position the Emirates as the most compelling destination for businesses through a base that is cost-effective, incredibly wellconnected, and one that offers an attractive cosmopolitan lifestyle.

• Emaar will develop an integrated urban center and golf destination in a prime location at Dubai World Central which will be the home to Expo 2020.

• Expo 2020 is expected to produce 300,000 direct new jobs and one million indirect opportunities.

“

Currently, 95 per cent of the total enterprises in the state comprise of SMEs and they contribute 42 per cent of the total workforce and 62 per cent of the GDP.”

Suresh Kumar, Group Chairman of Values Group and Chairman, Federal Bank who chaired the debate said, “The foundations for the UAE to become a business capital of the world have been in place for almost four decades now. The vision of the leaders has been a key driver in transforming Dubai from a pearling village to a large metropolis.

Factors like the nimbleness of trade; improved banking regulations and legal frameworks; setting up of free zones; low or no taxes; have all helped Dubai to evolve into an entrepôt. With further improvements in policies and regulations, the UAE can easily become the business capital of the world in the next few years.” He concluded by recalling the words of H.H. Sheikh Mohammed bin Rashid

Al Maktoum, the Vice President and Prime Minister of the UAE and the Ruler of Dubai: “It's a race for Excellence,and there is no Finish Line.”

Suresh Kumar, was joined by Mohan Valrani, Chairman, Al Shirawi Group of Companies, who said, “There is tremendous confidence in Dubai, and people are using it as an international hub, as well as a destination for business and tourism. 85% of Dubai’s population is expatriates. The fact that there is no tax liability permits everyone to breathe fresh air. This is the only place where fresh talent both creative and innovative want to come and work. One mega event will not make or break this progressive city whose fundamentals are so strong and business oriented.”

Surender Kandhari, Chairman, Al Dobowi Group said, as the United Arab Emirates gears up for World Expo 2020, we are seeing a new wave of development projects

coming forward. These projects will directly support the retail and the industrial sectors. Most of the Fortune 500 companies now have offices in the UAE, a sign that we truly are a global business hub. He further expressed, “Whilst all cities in the world may be good, some even better, Dubai is the best and conveyed his gratitude to the Dubai government for donating 25,400 sq. feet of land to the Sikh community to build their most modern Gurudwara where 1000 people are fed free every day and 10,000 on fridays and on the birthday of Guru Gobind Singh.”

Kamlesh Sampat, Director SPF Realty, commented, “Architecture has put Dubai and the UAE on the global map. The price of real estate is one-sixth compared to Hong Kong and there is virtually no bureaucracy. I have not seen such a friendly country towards individuals and corporates. It treats the entire world as its customer. He added, new projects like Al Maktoum International Airport at Dubai World Central in Dubai and Etihad Rail, will transform connectivity and global access to the UAE. But, most importantly, the vision of the leadership will be the key driver in transforming this country as the Business Capital of the world."

SynergyZ, December, 2015

49

Branding

CREATE YOUR IDENTITY

EXTEND GOOD CUSTOMER SERVICE

EDUCATE YOUR AUDIENCE

BE CONSISTENT IN BUSINESS

ENGAGE YOUR TARGETED AUDIENCE

GET THEM EMOTIONALLY ATTACHED

BRANDING

BE CREATIVE TELL YOUR STORY

50

BUILD TRUST & CREDIBILITY

SynergyZ, December, 2015

Branding

If you want a successful brand, you first have to decide:

No matter who we are, most of us focus a lot on our identity and how others see us.

1. What you want your clients to think and feel when they hear your name or see your logo.

This is true for individuals, as well as businesses. Our identity is our story, and we are always trying to tell the story of who we really are.

2. You can’t assume your clients feel a certain way, but rather, you need to control those feelings.

It is clear that building a great brand and shaping your customers into thinking that you are the goto company is the way to being successful, but how do we change how the customers think?

In business, creating an identity and telling the story is called Branding.

3. In order to control your clients’ feelings, you have to first control their thoughts.

The answer is simple - there are five key elements that the most dominant brands have in common.

Branding is what sets businesses apart, and the right kind of branding will help your clients write their own story about you based on what you want them to feel.

4. Once you know what your clients are thinking and you begin to shape those thoughts, you can then access their emotions.

The five key elements of dominating companies are:

Take Nike for example. Just the name, or even just the swish, conjures up an image in your mind.

If you wear Nike-brand clothes, you are an athlete. You may not know what the word “Nike” means and you may not understand what the swish is, but you do know that Nike is synonymous with athletic. You are willing to stand in line longer and pay more for the Nike brand because of the emotions and images that the brand is associated with. This is exactly what the CEO at Nike wants you to think, feel and do.

Your client’s response determines your brand. It is not what you tell your clients, but rather, it is the story your clients tell about you.

The most successful companies leave nothing to chance. Through branding and a very specific and well-crafted game plan, they decide on the story they want the customers to tell and ensure that it happens.

5. If your name evokes certain emotions in the clients, you can then control their behaviors, including what they tell others and the actions they are willing to take regarding your services or products.

Take the shoe company Zappos, for example. Zappos revolves their entire brand around service. Many companies talk about services, but the entire strategy for Zappos revolves around what they say their Brand is. For example, their customer service center has no time limit and representatives are encouraged to keep customers on the phone as long as possible to achieve full customer satisfaction.

Instead of focusing on marketing, Zappos focuses on emotions. When people see the name “Zappos”, they immediately think about an amazing customer service experience.

While many companies believe that they have to put everything into marketing their name, Zappos did the opposite. They put everything into customer service and making their brand synonymous with a great customer experience. As a result, they grew to $1 billion in

sales even during the economic crash when other businesses were quickly failing.

1. Stop thinking like everyone else.

Be creative and get rid of the box.

2. Educate your audience based on their fears, concerns, and feelings.

Instead of bombarding them with information.

Fred Sarkari is an International Keynote Speaker.

3. Get them emotionally attached and involved. You got them to listen, and now you need to tell them *what* you want them to listen to.

As a licensed Psychotherapist Fred has researched Behavior Patterns and how they impact our corporate and personal lives.

4. Engage your targeted audience.

Be relevant in their daily story line so that your story becomes a part of their experience.

www.FredSarkari.com

5. Finally, be consistent. Your customers need to know what to expect when they hear your name.

Your brand is synonymous with how you make your clients feel.

“

In business, creating an identity and telling the story is called branding.”

In conclusion, change your own thinking and then educate your target audience, helping them to become emotionally attached and engaged in your story, and you do it consistently so that clients know what to expect.

SynergyZ, December, 2015

51

Branding

CREATE YOUR IDENTITY

EXTEND GOOD CUSTOMER SERVICE

EDUCATE YOUR AUDIENCE

BE CONSISTENT IN BUSINESS

ENGAGE YOUR TARGETED AUDIENCE

GET THEM EMOTIONALLY ATTACHED

BRANDING

BE CREATIVE TELL YOUR STORY

50

BUILD TRUST & CREDIBILITY

SynergyZ, December, 2015

Branding

If you want a successful brand, you first have to decide:

No matter who we are, most of us focus a lot on our identity and how others see us.

1. What you want your clients to think and feel when they hear your name or see your logo.

This is true for individuals, as well as businesses. Our identity is our story, and we are always trying to tell the story of who we really are.

2. You can’t assume your clients feel a certain way, but rather, you need to control those feelings.

It is clear that building a great brand and shaping your customers into thinking that you are the goto company is the way to being successful, but how do we change how the customers think?

In business, creating an identity and telling the story is called Branding.

3. In order to control your clients’ feelings, you have to first control their thoughts.

The answer is simple - there are five key elements that the most dominant brands have in common.

Branding is what sets businesses apart, and the right kind of branding will help your clients write their own story about you based on what you want them to feel.

4. Once you know what your clients are thinking and you begin to shape those thoughts, you can then access their emotions.

The five key elements of dominating companies are:

Take Nike for example. Just the name, or even just the swish, conjures up an image in your mind.

If you wear Nike-brand clothes, you are an athlete. You may not know what the word “Nike” means and you may not understand what the swish is, but you do know that Nike is synonymous with athletic. You are willing to stand in line longer and pay more for the Nike brand because of the emotions and images that the brand is associated with. This is exactly what the CEO at Nike wants you to think, feel and do.

Your client’s response determines your brand. It is not what you tell your clients, but rather, it is the story your clients tell about you.

The most successful companies leave nothing to chance. Through branding and a very specific and well-crafted game plan, they decide on the story they want the customers to tell and ensure that it happens.

5. If your name evokes certain emotions in the clients, you can then control their behaviors, including what they tell others and the actions they are willing to take regarding your services or products.

Take the shoe company Zappos, for example. Zappos revolves their entire brand around service. Many companies talk about services, but the entire strategy for Zappos revolves around what they say their Brand is. For example, their customer service center has no time limit and representatives are encouraged to keep customers on the phone as long as possible to achieve full customer satisfaction.

Instead of focusing on marketing, Zappos focuses on emotions. When people see the name “Zappos”, they immediately think about an amazing customer service experience.

While many companies believe that they have to put everything into marketing their name, Zappos did the opposite. They put everything into customer service and making their brand synonymous with a great customer experience. As a result, they grew to $1 billion in

sales even during the economic crash when other businesses were quickly failing.

1. Stop thinking like everyone else.

Be creative and get rid of the box.

2. Educate your audience based on their fears, concerns, and feelings.

Instead of bombarding them with information.

Fred Sarkari is an International Keynote Speaker.

3. Get them emotionally attached and involved. You got them to listen, and now you need to tell them *what* you want them to listen to.

As a licensed Psychotherapist Fred has researched Behavior Patterns and how they impact our corporate and personal lives.

4. Engage your targeted audience.

Be relevant in their daily story line so that your story becomes a part of their experience.

www.FredSarkari.com

5. Finally, be consistent. Your customers need to know what to expect when they hear your name.

Your brand is synonymous with how you make your clients feel.

“

In business, creating an identity and telling the story is called branding.”

In conclusion, change your own thinking and then educate your target audience, helping them to become emotionally attached and engaged in your story, and you do it consistently so that clients know what to expect.

SynergyZ, December, 2015

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Top Brand Products Cobra Beer is marketed in three brands and has changed the face of Beers!

Cobra Premium (4.8%), an extrasmooth premium beer is currently sold in 330ml and 660ml bottles. A draft version (4.3%) is also available.

Cobra Beer Partnership Ltd. Building A Consumer Brand From Scratch complemented all types of cuisines.

Bilimoria claims that "The (British) lager was too fizzy, too harsh and too bloating. It meant that I couldn't eat or drink as much as I would like.

At the same time, I found real ale to be great in a pub, but too bitter and heavy with food. So I came up with the idea of creating a beer with the refreshment of a lager, but with the smoothness of an ale."

Lord Karan Bilimoria, CBE DL, Chairman, Cobra Beer Partnership

Market Cobra Beer Partnership operates in an increasingly competitive market all over the world, where more and more people are demanding tasty healthy brews either because they have better living standards or because they are educated and informed by the media, health organisations or social networks.

Cobra Beer, is manufactured in the UK, Belgium and India. It is an extra-smooth beer that appeals to both ale drinkers and lager drinkers.

A blend of water, malted barley, yeast, rice, maize wheat and four varieties hops is used to produce the required characteristics. Apart from 54

SynergyZ, December, 2015

UK and India the beer is available in Europe, Middle East, South Africa and East Asia. It is also distributed to multiple supermarkets, as well as independent off-licences, increasing number of pubs and bars and exported to over forty countries around the world.

History Cobra Beer was founded in 1989,

by Karan Bilimoria, then aged 27.

A Cambridge law graduate and qualified Chartered Accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and which

The first shipment of Cobra was imported in the UK from the Bangalore-based Mysore Brewery in 1990, at the start of the early 1990s recession, however, large consumer demand and increased import costs prompted Bilimoria to move production to the United Kingdom in the mid-1990s. The company is headquartered in Burton On Trent, Staffordshire, UK. In a relatively short period of time, Cobra Beer has become a household name in Britain!

Cobra Zero (0.0%), a nonalcoholic version of Cobra Premium, is being sold since 2005.

King Cobra (7.5%) is a double fermented Pilsner-style lager.

Achievements Throughout the 1990s and early 2000s, Cobra experienced strong double-digit growth.

In 2005, the company's premium Trappist beer-style pilsner, King Cobra, was launched. Brewed at Belgium's Rodenbach brewery, it is currently the only Pilsner-style lager to be double fermented in the bottle with an ale yeast. The company's alcohol-free beer, Cobra Zero, was also launched in 2005. The beer is head and shoulders above the rest.

In May 2009, the company entered into a joint-venture with Molson Coors and became Cobra Beer Partnership Limited. Molson Coors purchased a 50.1% stake with the remaining 49.9% controlled by Lord Bilimoria, also appointed as the permanent Chairman of the Joint Venture.

In 2011, Molson Coors purchased a 51% stake in Cobra India, re-named as Molson Coors Cobra India. The remaining 49% of the venture is controlled by Lord Karan Bilimoria, also appointed as the permanent Chairman of the Indian Joint Venture.

As of 2014, Cobra Beer has continued to experience increased sales and currently has a market share of over 98% of all licensed

Indian restaurants within the United Kingdom.

Awards Cobra Beers have won a collective total of 78 Gold Medals at the international Monde Selection awards, making them amongst the most awarded beers in the world.

Brand Values

in the region, as well as funding sanitation and school building projects. The Cobra Foundation has worked with and supported 170 different charities over the past ten years.

In 2014, the Foundation launched a joint-branded bottled water with the London-based ethical water company, Belu Water.

Cobra Beer Partnership gives the consumer a promise. It selects the ingredients based on where they have the best conditions. With expertise and passion they make sure the quality meets the consumers’ requirements for real taste. The product as a premium high quality product, is sold at an appropriate premium, yet affordable price.

Corporate Social Responsibility The Cobra foundation is an independent charity that was founded in 2005 to celebrate the 15th anniversary of the establishment of Cobra Beer.

Registered in the United Kingdom, the charity's mission is to provide health, education and community support for young people in South Asia, especially through the provision of safe water. The charity's primary objectives also include giving help with Disaster Relief SynergyZ, December, 2015

55

Top Brand Products Cobra Beer is marketed in three brands and has changed the face of Beers!

Cobra Premium (4.8%), an extrasmooth premium beer is currently sold in 330ml and 660ml bottles. A draft version (4.3%) is also available.

Cobra Beer Partnership Ltd. Building A Consumer Brand From Scratch complemented all types of cuisines.

Bilimoria claims that "The (British) lager was too fizzy, too harsh and too bloating. It meant that I couldn't eat or drink as much as I would like.

At the same time, I found real ale to be great in a pub, but too bitter and heavy with food. So I came up with the idea of creating a beer with the refreshment of a lager, but with the smoothness of an ale."

Lord Karan Bilimoria, CBE DL, Chairman, Cobra Beer Partnership

Market Cobra Beer Partnership operates in an increasingly competitive market all over the world, where more and more people are demanding tasty healthy brews either because they have better living standards or because they are educated and informed by the media, health organisations or social networks.

Cobra Beer, is manufactured in the UK, Belgium and India. It is an extra-smooth beer that appeals to both ale drinkers and lager drinkers.

A blend of water, malted barley, yeast, rice, maize wheat and four varieties hops is used to produce the required characteristics. Apart from 54

SynergyZ, December, 2015

UK and India the beer is available in Europe, Middle East, South Africa and East Asia. It is also distributed to multiple supermarkets, as well as independent off-licences, increasing number of pubs and bars and exported to over forty countries around the world.

History Cobra Beer was founded in 1989,

by Karan Bilimoria, then aged 27.

A Cambridge law graduate and qualified Chartered Accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and which

The first shipment of Cobra was imported in the UK from the Bangalore-based Mysore Brewery in 1990, at the start of the early 1990s recession, however, large consumer demand and increased import costs prompted Bilimoria to move production to the United Kingdom in the mid-1990s. The company is headquartered in Burton On Trent, Staffordshire, UK. In a relatively short period of time, Cobra Beer has become a household name in Britain!

Cobra Zero (0.0%), a nonalcoholic version of Cobra Premium, is being sold since 2005.

King Cobra (7.5%) is a double fermented Pilsner-style lager.

Achievements Throughout the 1990s and early 2000s, Cobra experienced strong double-digit growth.

In 2005, the company's premium Trappist beer-style pilsner, King Cobra, was launched. Brewed at Belgium's Rodenbach brewery, it is currently the only Pilsner-style lager to be double fermented in the bottle with an ale yeast. The company's alcohol-free beer, Cobra Zero, was also launched in 2005. The beer is head and shoulders above the rest.

In May 2009, the company entered into a joint-venture with Molson Coors and became Cobra Beer Partnership Limited. Molson Coors purchased a 50.1% stake with the remaining 49.9% controlled by Lord Bilimoria, also appointed as the permanent Chairman of the Joint Venture.

In 2011, Molson Coors purchased a 51% stake in Cobra India, re-named as Molson Coors Cobra India. The remaining 49% of the venture is controlled by Lord Karan Bilimoria, also appointed as the permanent Chairman of the Indian Joint Venture.

As of 2014, Cobra Beer has continued to experience increased sales and currently has a market share of over 98% of all licensed

Indian restaurants within the United Kingdom.

Awards Cobra Beers have won a collective total of 78 Gold Medals at the international Monde Selection awards, making them amongst the most awarded beers in the world.

Brand Values

in the region, as well as funding sanitation and school building projects. The Cobra Foundation has worked with and supported 170 different charities over the past ten years.

In 2014, the Foundation launched a joint-branded bottled water with the London-based ethical water company, Belu Water.

Cobra Beer Partnership gives the consumer a promise. It selects the ingredients based on where they have the best conditions. With expertise and passion they make sure the quality meets the consumers’ requirements for real taste. The product as a premium high quality product, is sold at an appropriate premium, yet affordable price.

Corporate Social Responsibility The Cobra foundation is an independent charity that was founded in 2005 to celebrate the 15th anniversary of the establishment of Cobra Beer.

Registered in the United Kingdom, the charity's mission is to provide health, education and community support for young people in South Asia, especially through the provision of safe water. The charity's primary objectives also include giving help with Disaster Relief SynergyZ, December, 2015

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Top Brand bears testimony to the operation’s retail success including being named the "Airport Retailer of the Year in Single Location" at the prestigious Frontier Awards 2014 held in Cannes; “Best Airport in Duty Free Shopping” presented at the Business Traveler Middle East Awards; “Middle East Travel Retailer of the Year” from DFNI Asia Pacific; the “Super Brands Awards for Excellence in Branding” from Super Brands Council UAE and the "Global Traveler US Magazine award for Best Duty Free Shop.”

H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline and Colm McLoughlin, Exectuive Vice Chairman, Dubai Duty Free receiving the Frontier Award for “Airport Retailer of the Year”

Market Duby Duty Free is one of the leading airport retailers in the world. It has a wide range of merchandise and is a modern success story. With strong marketing and series of innovative promotions it has been listed amongst the top three airport retailers in the world in terms of sales and occupies No.1 position, ahead of Seoul Incheon, Singapore Changi and London Heathrow airport. Dubai Duty Free is a major player in Dubai economy which is 56

SynergyZ, December, 2015

a world-class tourist and business destination and shopping haven.

History Dubai Duty Free began when the Dubai Govt. commissioned Irish airport operator Air Rianta to set up a duty free at Dubai International Airport. In July 1983, a ten man team from Aer Rianta came to Dubai to develop the best ever duty free shops in the industry. On 20th Dec.1983 Dubai Duty Free opened for business. From the original

team, three member stayed on to manage the new operations. These were Colm McLoughlin, now the Executive Vice Chairman of Dubai Duty Free George Horan, now the President of Dubai Duty Free and John Sutchliffe who remained in Dubai for seven years before going back to Aer Rianta in Moscow and latterly in Bahrain.

Achievements To date, Dubai Duty Free has received over 470 awards which

Colm McLoughlin the Executive Vice Chairman, himself in 2013 received the Sir Michael Smurfit Business Achievement Award, "CEO of the Year” at the 3rd Asian Leadership Awards, and the “Lifetime Achievement - Editor’s Choice Award”. In 2014 Colm McLoughlin was named one of the “People of the Year” by The Moodie Report, “Best Manager of the Year” at the Europe Business Assembly’s Socrates Awards held in London.

In September Colm received the 4th Asian Leadership Award “Hall of Fame” and was also presented with the “Outstanding Contribution to Business Award” at the CEO Middle East Awards organised by ITP Publishing. In October he was named a recipient of the “Irish Presidential Distinguished Service Awards (Business and Education category)” for the Irish abroad. The award was presented by the Irish President, Michael D. Higgins at his official residence at Aras an Uchtarain in Dublin, Ireland.

Recent Developments With the opening of the passenger terminal at Al Maktoum International Airport – the Dubai World Central the Dubai Duty Free will have additional retail area of 2500 square meters. Dubai Duty Free is currently operating over 26,000 square metres of retail space at Dubai International Airport.

The other important expansion, The Irish Village which is part of Dubai Duty Free’s Leisure portfolio, was officially inaugurated by Ireland’s Taoiseach Enda Kenny, TD. The new extension, which overlooks the lake and the Dubai Duty Free owned Jumeirah Creekside Hotel, has increased the restaurant’s outdoor capacity by 70%. The Irish Village known for its live concerts and famous Irish artists performing there have included Bob Geldof, Mary Black, Sharon Shannon, Dara O’ Briain and Tommy Tiernan.

Duty Free Shergar Cup (Ascot); the Dubai Duty Free International Raceday are part of the operation’s racing sponsorship in the UK. The operation is also the title sponsor of one of the biggest races in Europe, the Dubai Duty Free Irish Derby, which is held at the Curragh Racecourse in Ireland each June.

Corporate Social Responsibility In October 2004, Dubai Duty Free launched the Dubai Duty Free Foundation, a charitable body founded under the auspices of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority and Chairman of Dubai Duty Free, to organise its Corporate Social Responsibility (CSR) initiatives and, most importantly, raise funds for worthy causes, specifically those aimed at benefiting children. The Foundation has since donated funds to several charities, both at home and abroad, and plays an active role in helping families and children in need.

Promotions

Products

Whether it is on the golfing green, the tennis courts, the racecourse or even the high seas, sponsorship and the support of international events has been an integral part of Dubai Duty Free’s marketing strategy since 1983.

Dubai Duty Free’s wide range of products satisfy the needs of even the most demanding of travelers.

Their products range from perfumes to liquor, gold, watches, cosmetics, delicatessen, gifts, handbags, leather goods and more. Dubai Duty Free recorded a turnover of US$ 1.9 billion last year.

It is a proud sponsor of the Omega Dubai Desert Classic; the Ladies European Tour Omega Dubai Ladies Masters; the annual Dubai Duty Free Golf World Cup, Dubai Duty Free UAE Nationals Cup; Dubai Duty Free Golf Cup; and the Dubai Irish Golf Society tournament. The Duty Free Stakes in the UK; Dubai SynergyZ, December, 2015

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Top Brand bears testimony to the operation’s retail success including being named the "Airport Retailer of the Year in Single Location" at the prestigious Frontier Awards 2014 held in Cannes; “Best Airport in Duty Free Shopping” presented at the Business Traveler Middle East Awards; “Middle East Travel Retailer of the Year” from DFNI Asia Pacific; the “Super Brands Awards for Excellence in Branding” from Super Brands Council UAE and the "Global Traveler US Magazine award for Best Duty Free Shop.”

H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline and Colm McLoughlin, Exectuive Vice Chairman, Dubai Duty Free receiving the Frontier Award for “Airport Retailer of the Year”

Market Duby Duty Free is one of the leading airport retailers in the world. It has a wide range of merchandise and is a modern success story. With strong marketing and series of innovative promotions it has been listed amongst the top three airport retailers in the world in terms of sales and occupies No.1 position, ahead of Seoul Incheon, Singapore Changi and London Heathrow airport. Dubai Duty Free is a major player in Dubai economy which is 56

SynergyZ, December, 2015

a world-class tourist and business destination and shopping haven.

History Dubai Duty Free began when the Dubai Govt. commissioned Irish airport operator Air Rianta to set up a duty free at Dubai International Airport. In July 1983, a ten man team from Aer Rianta came to Dubai to develop the best ever duty free shops in the industry. On 20th Dec.1983 Dubai Duty Free opened for business. From the original

team, three member stayed on to manage the new operations. These were Colm McLoughlin, now the Executive Vice Chairman of Dubai Duty Free George Horan, now the President of Dubai Duty Free and John Sutchliffe who remained in Dubai for seven years before going back to Aer Rianta in Moscow and latterly in Bahrain.

Achievements To date, Dubai Duty Free has received over 470 awards which

Colm McLoughlin the Executive Vice Chairman, himself in 2013 received the Sir Michael Smurfit Business Achievement Award, "CEO of the Year” at the 3rd Asian Leadership Awards, and the “Lifetime Achievement - Editor’s Choice Award”. In 2014 Colm McLoughlin was named one of the “People of the Year” by The Moodie Report, “Best Manager of the Year” at the Europe Business Assembly’s Socrates Awards held in London.

In September Colm received the 4th Asian Leadership Award “Hall of Fame” and was also presented with the “Outstanding Contribution to Business Award” at the CEO Middle East Awards organised by ITP Publishing. In October he was named a recipient of the “Irish Presidential Distinguished Service Awards (Business and Education category)” for the Irish abroad. The award was presented by the Irish President, Michael D. Higgins at his official residence at Aras an Uchtarain in Dublin, Ireland.

Recent Developments With the opening of the passenger terminal at Al Maktoum International Airport – the Dubai World Central the Dubai Duty Free will have additional retail area of 2500 square meters. Dubai Duty Free is currently operating over 26,000 square metres of retail space at Dubai International Airport.

The other important expansion, The Irish Village which is part of Dubai Duty Free’s Leisure portfolio, was officially inaugurated by Ireland’s Taoiseach Enda Kenny, TD. The new extension, which overlooks the lake and the Dubai Duty Free owned Jumeirah Creekside Hotel, has increased the restaurant’s outdoor capacity by 70%. The Irish Village known for its live concerts and famous Irish artists performing there have included Bob Geldof, Mary Black, Sharon Shannon, Dara O’ Briain and Tommy Tiernan.

Duty Free Shergar Cup (Ascot); the Dubai Duty Free International Raceday are part of the operation’s racing sponsorship in the UK. The operation is also the title sponsor of one of the biggest races in Europe, the Dubai Duty Free Irish Derby, which is held at the Curragh Racecourse in Ireland each June.

Corporate Social Responsibility In October 2004, Dubai Duty Free launched the Dubai Duty Free Foundation, a charitable body founded under the auspices of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority and Chairman of Dubai Duty Free, to organise its Corporate Social Responsibility (CSR) initiatives and, most importantly, raise funds for worthy causes, specifically those aimed at benefiting children. The Foundation has since donated funds to several charities, both at home and abroad, and plays an active role in helping families and children in need.

Promotions

Products

Whether it is on the golfing green, the tennis courts, the racecourse or even the high seas, sponsorship and the support of international events has been an integral part of Dubai Duty Free’s marketing strategy since 1983.

Dubai Duty Free’s wide range of products satisfy the needs of even the most demanding of travelers.

Their products range from perfumes to liquor, gold, watches, cosmetics, delicatessen, gifts, handbags, leather goods and more. Dubai Duty Free recorded a turnover of US$ 1.9 billion last year.

It is a proud sponsor of the Omega Dubai Desert Classic; the Ladies European Tour Omega Dubai Ladies Masters; the annual Dubai Duty Free Golf World Cup, Dubai Duty Free UAE Nationals Cup; Dubai Duty Free Golf Cup; and the Dubai Irish Golf Society tournament. The Duty Free Stakes in the UK; Dubai SynergyZ, December, 2015

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Top Brand

Market Malabar Gold and Diamonds is known for its exquisite collection of jewellery made of precious metals and gems. It is among the top five jewellery retailers worldwide and the largest jewellery retailer of Indian origin in terms of business figures. With its uncompromised brand values such as perfection in design, purity, quality and transparency, Malabar Gold and Diamonds is always aiming for a sustainable market share of 20% to 25%, and try to maintain a steady revenue growth. With their dexterity in creating designs satisfying classic contemporary or modern fashion Malabar Gold and Diamonds is aiming to be a top jewellery retailer in the world.

Achievements Malabar Gold and Diamonds has been able to attain a reputable position as one of the most trusted brands in India, Middle East and Far East in its own segment.

The company initiated some 58

SynergyZ, December, 2015

unique practices and policies in the industry that are counted as the major attainments of the company in the jewellery retailing store. Providing ornaments in the cartage as promised by the brand, catering 100% GIA or IGI certified diamonds assuring with ‘Cash Buy Back Guarantee’ offering lifetime maintenance to each product are some major initiatives that have set the trend for the whole industry.

The company posted turnover of US$ 4 billion in 2014 which it achieved through experience in analyzing the consumer trends, trust acquired from customers over the years and providing the right product to suit their needs.

History Malabar Gold and Diamonds laid its foundation in 1993, pioneered by a group of prospective entrepreneurs led by visionary personality Mr. M.P Ahammed at Kozhikode, a city in the state of Kerala in Southern India.

From a single showroom, the company today has 134 outlets spread across nine countries, in addition to the wholesale units/ offices, design centers and factories spread in India, Middle East and Far East.

Over the years the group has also diversified into different sectors such as jewellery manufacturing and wholesaling, infrastructure and developments, IT services, organic farming and furniture retailing.

Product Malabar Gold and Diamonds sells a wide variety of gold, diamond, pearl, silver and platinum ornaments of classic contemporary or modern designs which satisfy individual needs regardless of age. It sells ornaments in 22K and diamond ornaments in 18K that are certified by international agencies like International Gemological Institute, Platinum Gold International etc.

Their range comprises different collections that go by the following names: • MINE - represents diamond jewellery collection • ERA - represents uncut diamond jewellery inspired by the Mughal heritage • DIVINE - represents Indian heritage jewellery • ETHNIX - represents handcrafted designer jewellery • STARLET - represents exclusive jewellery for children with a variety of fun designs • PRECIA - represents precious gems jewellery collection Promotion The company promotes itself through various media including print, TV, Radio, outdoor. Direct marketing and telemarketing are other promotional activities of the brand. Many Bollywood personalities/actors, sports personalities and South Indian Film

actors are Brand Ambassadors who symbolize contemporary India and represent the youth of the country.

One of the notable initiatives of the company is the ‘Brides of India’ an innovative and informative advertising campaign celebrating the cultural diversity of India.

medical aid and health care services, women empowerment environmental protection and housing developments for the less privileged.is storyis

Brand Values The company's values are profound and honest as grouped below: • Grounded • Celebratory • Accessible • Prestigious • Forward thinking • Transparency • Trust • Honoring commitments Corporate Social responsibility The Group’s CSR initiatives focuses on initiatives directed to enable communities through various projects in the areas of education,

Mike English, Chairman, Superbrands Council, UK, presenting the Superbrand Award to Shamlal Ahamed, Managing Director, Malabar Gold & Diamonds. Also seen is a Senior Executives of the Company and Salish Mathew, Head Branding & Marketing.

SynergyZ, December, 2015

59

Top Brand

Market Malabar Gold and Diamonds is known for its exquisite collection of jewellery made of precious metals and gems. It is among the top five jewellery retailers worldwide and the largest jewellery retailer of Indian origin in terms of business figures. With its uncompromised brand values such as perfection in design, purity, quality and transparency, Malabar Gold and Diamonds is always aiming for a sustainable market share of 20% to 25%, and try to maintain a steady revenue growth. With their dexterity in creating designs satisfying classic contemporary or modern fashion Malabar Gold and Diamonds is aiming to be a top jewellery retailer in the world.

Achievements Malabar Gold and Diamonds has been able to attain a reputable position as one of the most trusted brands in India, Middle East and Far East in its own segment.

The company initiated some 58

SynergyZ, December, 2015

unique practices and policies in the industry that are counted as the major attainments of the company in the jewellery retailing store. Providing ornaments in the cartage as promised by the brand, catering 100% GIA or IGI certified diamonds assuring with ‘Cash Buy Back Guarantee’ offering lifetime maintenance to each product are some major initiatives that have set the trend for the whole industry.

The company posted turnover of US$ 4 billion in 2014 which it achieved through experience in analyzing the consumer trends, trust acquired from customers over the years and providing the right product to suit their needs.

History Malabar Gold and Diamonds laid its foundation in 1993, pioneered by a group of prospective entrepreneurs led by visionary personality Mr. M.P Ahammed at Kozhikode, a city in the state of Kerala in Southern India.

From a single showroom, the company today has 134 outlets spread across nine countries, in addition to the wholesale units/ offices, design centers and factories spread in India, Middle East and Far East.

Over the years the group has also diversified into different sectors such as jewellery manufacturing and wholesaling, infrastructure and developments, IT services, organic farming and furniture retailing.

Product Malabar Gold and Diamonds sells a wide variety of gold, diamond, pearl, silver and platinum ornaments of classic contemporary or modern designs which satisfy individual needs regardless of age. It sells ornaments in 22K and diamond ornaments in 18K that are certified by international agencies like International Gemological Institute, Platinum Gold International etc.

Their range comprises different collections that go by the following names: • MINE - represents diamond jewellery collection • ERA - represents uncut diamond jewellery inspired by the Mughal heritage • DIVINE - represents Indian heritage jewellery • ETHNIX - represents handcrafted designer jewellery • STARLET - represents exclusive jewellery for children with a variety of fun designs • PRECIA - represents precious gems jewellery collection Promotion The company promotes itself through various media including print, TV, Radio, outdoor. Direct marketing and telemarketing are other promotional activities of the brand. Many Bollywood personalities/actors, sports personalities and South Indian Film

actors are Brand Ambassadors who symbolize contemporary India and represent the youth of the country.

One of the notable initiatives of the company is the ‘Brides of India’ an innovative and informative advertising campaign celebrating the cultural diversity of India.

medical aid and health care services, women empowerment environmental protection and housing developments for the less privileged.is storyis

Brand Values The company's values are profound and honest as grouped below: • Grounded • Celebratory • Accessible • Prestigious • Forward thinking • Transparency • Trust • Honoring commitments Corporate Social responsibility The Group’s CSR initiatives focuses on initiatives directed to enable communities through various projects in the areas of education,

Mike English, Chairman, Superbrands Council, UK, presenting the Superbrand Award to Shamlal Ahamed, Managing Director, Malabar Gold & Diamonds. Also seen is a Senior Executives of the Company and Salish Mathew, Head Branding & Marketing.

SynergyZ, December, 2015

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Top Brand Achievements Godrej Global Mideast F.Z.E. – UAE (www.godrejmideast.com) Established in 1997, Godrej Global Mideast F.Z.E. markets and distributes products in personal care, hair care and air care categories in the MENA markets.

Established in 1897, Godrej Group has its roots in India's Swadeshi movement. The company was founded by Ardeshir Godrej. Since then, the Group has seen four generations of a close-knit business family build the conglomerate that stands for consumerism with concern for the common man by giving him quality without much expense. The company has grown, diversified, raised its profile yet never forgotten the aspirations of an average Indian.

Market Godrej is one of the most trusted brands with revenues of US$ 4.1 billion and enjoys the patronage of over 600 million Indians across consumer goods, real estate, appliances, agri and many other businesses.

Godrej Industries Limited and Associate Companies (GILAC) is part of the Godrej Group. It comprises 5 major companies with interests in real estate, FMCG, agriculture, chemicals and gourmet retail.

Godrej Consumer Products Limited 60

SynergyZ, December, 2015

(GCPL) is the largest homegrown 'Home and Personal Care' company with a turnover of more than US$ 1.3 billion and growing at 25% + CAGR. Their international operations contribute to approximately 47% of this revenue.

Their performance is a reflection of their rigorous effort in driving six strategic pillars of growth. The company focusses on its 3x3 strategy i.e. three focus geographies: Asia, Africa and South America and three focus categories: Hair care, Personal Care and Home Care.

Their International operations offer a wide diversity of scale (US$ 10 Mio to US$ 250 Mio), retail environment (10% to 80% organized retail), management (fully owned to joint ventures) and cultures (South East Asia, Sub Sahara Africa, UK and LATAM) leading to consequent diversity of business models.

Africa: Rapidol, a strong player in hair colors was acquired in September 2006. It provides an opportunity to enhance the company’s global presence through the Modern Trade Network.

Kinky, leading player in dry hair

was acquired in April 2008. Tura, one of Nigeria's leading beauty companies was acquired in June 2010. In June 2011, GCPL acquired a majority stake in pan-African leading hair care company ‘Darling Group Holdings’ that operates in 14 countries across sub-Saharan Africa.

Europe: Keyline Brands (now Godrej UK) was acquired by GCPL in October 2005 operating in the toiletries and personal care sector.

South America: Acquisition of Argentina based ‘Issue Group’ and ‘Argencos’ (in May and June 2010 respectively) has helped GCPL make significant inroads into the hair colors markets of Latin America.

In 2012, GCPL acquired 60% stake in Cosmetica Nacional, a market leading hair colors and cosmetics company in Chile.

Asia: In May 2010, GCPL acquired Indonesia-based Megasari group operating in a range of household products. Godrej Global Middle East F.Z.E established in Sharjah ensures distribution in the Middle East.

They also have operations in Sri Lanka and Bangladesh.

Currently their business in personal care, hair colors and air care consists of: ● Personal care • Cinthol – Soaps, Shower gels, Talcum powder & Deodorant Sprays • Godrej No. 1 – Soaps • Godrej Shaving creams ● Hair care • Godrej Expert - Powder Hair Colors, Liquid hair colors, Crème hair colors • Godrej Black Henna • Abha Henna Colour • Anoop Hair Oil • Nupur Henna ● Air care • AER – Twist Car air freshener, Click car air freshener & Room Air freshener

plan to introduce more categories of products relevant to the consumers in this region.

Brand Values: The Godrej Brand has been reenergised with a new brand philosophy of ‘Brighter Living.’ The four values that define the Brighter Living drive are – Progression, Expression, Empathy and Experience.

Corporate Social Responsibility Adi Godrej, the head of the Conglomerate is a strong supporter of the new legislation in India which mandates that companies spend two percent of their profits before tax on corporate social responsibility (CSR). He says “It is only when businesses align with society that a business can truly develop.” The Godrej family, is one of the most respected philanthropic business families in India. It contributes to a breadth of activities, including immunisation for children, family welfare and nature conservation,

through four main trusts. It also supports culture and fine arts through the Godrej Dance Theatre at the National Centre for the Performing Arts in Mumbai.

Things termed as ‘Surprisingly Godrej’ • ISRO Bramhos Missile • Innovative and cutting edge home & office furniture • Candies, syrups & health drinks • Nature’s Basket a world gourmet destination • Port Guard offering Integrated Protection System for Coastal areas

Godrej Global Mideast F.Z.E predominantly markets the personal wash segment of soaps, shower gels, talcs and deodorant sprays under brand Cinthol and No.1. They are also a strong player in the functional hair care segment with strong positions in hair dyes, henna based and natural henna products and hair oils. The most recent category to be introduced into this region is the car and home air fragrance category under brand AER, where in just 6 months, AER has made a significant impact in the market and is expected to grow.

Expansion Plans Godrej Group: Godrej group’s aspiration is to be 10 times its present size in 10 years.

For MENA region there is a larger SynergyZ, December, 2015

61

Top Brand Achievements Godrej Global Mideast F.Z.E. – UAE (www.godrejmideast.com) Established in 1997, Godrej Global Mideast F.Z.E. markets and distributes products in personal care, hair care and air care categories in the MENA markets.

Established in 1897, Godrej Group has its roots in India's Swadeshi movement. The company was founded by Ardeshir Godrej. Since then, the Group has seen four generations of a close-knit business family build the conglomerate that stands for consumerism with concern for the common man by giving him quality without much expense. The company has grown, diversified, raised its profile yet never forgotten the aspirations of an average Indian.

Market Godrej is one of the most trusted brands with revenues of US$ 4.1 billion and enjoys the patronage of over 600 million Indians across consumer goods, real estate, appliances, agri and many other businesses.

Godrej Industries Limited and Associate Companies (GILAC) is part of the Godrej Group. It comprises 5 major companies with interests in real estate, FMCG, agriculture, chemicals and gourmet retail.

Godrej Consumer Products Limited 60

SynergyZ, December, 2015

(GCPL) is the largest homegrown 'Home and Personal Care' company with a turnover of more than US$ 1.3 billion and growing at 25% + CAGR. Their international operations contribute to approximately 47% of this revenue.

Their performance is a reflection of their rigorous effort in driving six strategic pillars of growth. The company focusses on its 3x3 strategy i.e. three focus geographies: Asia, Africa and South America and three focus categories: Hair care, Personal Care and Home Care.

Their International operations offer a wide diversity of scale (US$ 10 Mio to US$ 250 Mio), retail environment (10% to 80% organized retail), management (fully owned to joint ventures) and cultures (South East Asia, Sub Sahara Africa, UK and LATAM) leading to consequent diversity of business models.

Africa: Rapidol, a strong player in hair colors was acquired in September 2006. It provides an opportunity to enhance the company’s global presence through the Modern Trade Network.

Kinky, leading player in dry hair

was acquired in April 2008. Tura, one of Nigeria's leading beauty companies was acquired in June 2010. In June 2011, GCPL acquired a majority stake in pan-African leading hair care company ‘Darling Group Holdings’ that operates in 14 countries across sub-Saharan Africa.

Europe: Keyline Brands (now Godrej UK) was acquired by GCPL in October 2005 operating in the toiletries and personal care sector.

South America: Acquisition of Argentina based ‘Issue Group’ and ‘Argencos’ (in May and June 2010 respectively) has helped GCPL make significant inroads into the hair colors markets of Latin America.

In 2012, GCPL acquired 60% stake in Cosmetica Nacional, a market leading hair colors and cosmetics company in Chile.

Asia: In May 2010, GCPL acquired Indonesia-based Megasari group operating in a range of household products. Godrej Global Middle East F.Z.E established in Sharjah ensures distribution in the Middle East.

They also have operations in Sri Lanka and Bangladesh.

Currently their business in personal care, hair colors and air care consists of: ● Personal care • Cinthol – Soaps, Shower gels, Talcum powder & Deodorant Sprays • Godrej No. 1 – Soaps • Godrej Shaving creams ● Hair care • Godrej Expert - Powder Hair Colors, Liquid hair colors, Crème hair colors • Godrej Black Henna • Abha Henna Colour • Anoop Hair Oil • Nupur Henna ● Air care • AER – Twist Car air freshener, Click car air freshener & Room Air freshener

plan to introduce more categories of products relevant to the consumers in this region.

Brand Values: The Godrej Brand has been reenergised with a new brand philosophy of ‘Brighter Living.’ The four values that define the Brighter Living drive are – Progression, Expression, Empathy and Experience.

Corporate Social Responsibility Adi Godrej, the head of the Conglomerate is a strong supporter of the new legislation in India which mandates that companies spend two percent of their profits before tax on corporate social responsibility (CSR). He says “It is only when businesses align with society that a business can truly develop.” The Godrej family, is one of the most respected philanthropic business families in India. It contributes to a breadth of activities, including immunisation for children, family welfare and nature conservation,

through four main trusts. It also supports culture and fine arts through the Godrej Dance Theatre at the National Centre for the Performing Arts in Mumbai.

Things termed as ‘Surprisingly Godrej’ • ISRO Bramhos Missile • Innovative and cutting edge home & office furniture • Candies, syrups & health drinks • Nature’s Basket a world gourmet destination • Port Guard offering Integrated Protection System for Coastal areas

Godrej Global Mideast F.Z.E predominantly markets the personal wash segment of soaps, shower gels, talcs and deodorant sprays under brand Cinthol and No.1. They are also a strong player in the functional hair care segment with strong positions in hair dyes, henna based and natural henna products and hair oils. The most recent category to be introduced into this region is the car and home air fragrance category under brand AER, where in just 6 months, AER has made a significant impact in the market and is expected to grow.

Expansion Plans Godrej Group: Godrej group’s aspiration is to be 10 times its present size in 10 years.

For MENA region there is a larger SynergyZ, December, 2015

61

Top Brand is, in fact, the very purpose of its existence.”

History The Tata Group is an Indian multinational conglomerate company that is headquartered in Mumbai, India. It encompasses seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals.

Market The Tata Group was founded by Jamsetji Tata, in 1868, as a trading company. Today the Tata Group comprises over 100 operating companies, with operations in more than 100 countries across six continents, and exports products and services to over 150 countries.

The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Co. Ltd., Tata Communications and Taj Hotels. The combined market capitalisation of all the 32 listed Tata companies was INR 8.4 Trillion (US$ 141.27 billion) in 2014.

Titan Company Ltd. Established in 1984, Titan Company Ltd., a part of Tata Group is US$1.8 billion (2013-14) listed company, manufacturing more than 15 million watches every year, with a customer base of over 135 million in 32 countries across 7000 points of sale.

Apart from marketing the product in 26 countries, Titan has a large footprint in the six Gulf Cooperation Council (GCC) countries - UAE, Saudi Arabia, 62

SynergyZ, December, 2015

Oman, Bahrain, Kuwait and Qatar.

The brand currently holds the market leadership in Oman and Bahrain.

Approximately two-thirds of the equity of the parent firm, Tata Sons Ltd., is held by philanthropic trusts endowed by Sir Dorabji Tata and Sir Ratan Tata sons of Jamsetji Tata, the founders of Tata empire in the 1860s. Through these trusts, Tata Sons Ltd., utilises certain percentage of their net profits for social causes.

The trusts also provide aid and assistance to non-government organisations working in the areas of education, healthcare and livelihoods.

Tata companies also extend social welfare activities to communities around their industrial units.

Achievements The World’s fifth largest watchmaker, Titan completed thirty years since inception and twenty years of success in the GCC region in 2014, an important milestone for the Company, this is a testimony to the brand’s increasing global presence, it’s strength in a dynamic region and underlines the fact that Titan echoes impeccable design across a wide range of pioneering products.

Brand With over 750 designs to choose from, Titan boasts a wide range that complements every occasion and style, and is available for men, women, teenagers and children.

Apart from bringing unique collections such as Raga - its exclusive Ladies range, Edge - the slimmest watch in the world, HTSE - Light powered watches, Octane Chronographs and Orion - Stylish, Classical watches, Titan had also brought forth Henna – a collection specially created for women in this region, celebrating the millennia-old tradition of henna.

Corporate Social Responsibility Corporate Social Responsibility has always been taken care of by the Tata group, inspired by its founder, Jamsetji Tata’s conviction that, “In a free enterprise, the community is not just another stakeholder, but SynergyZ, December, 2015

63

Top Brand is, in fact, the very purpose of its existence.”

History The Tata Group is an Indian multinational conglomerate company that is headquartered in Mumbai, India. It encompasses seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals.

Market The Tata Group was founded by Jamsetji Tata, in 1868, as a trading company. Today the Tata Group comprises over 100 operating companies, with operations in more than 100 countries across six continents, and exports products and services to over 150 countries.

The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Co. Ltd., Tata Communications and Taj Hotels. The combined market capitalisation of all the 32 listed Tata companies was INR 8.4 Trillion (US$ 141.27 billion) in 2014.

Titan Company Ltd. Established in 1984, Titan Company Ltd., a part of Tata Group is US$1.8 billion (2013-14) listed company, manufacturing more than 15 million watches every year, with a customer base of over 135 million in 32 countries across 7000 points of sale.

Apart from marketing the product in 26 countries, Titan has a large footprint in the six Gulf Cooperation Council (GCC) countries - UAE, Saudi Arabia, 62

SynergyZ, December, 2015

Oman, Bahrain, Kuwait and Qatar.

The brand currently holds the market leadership in Oman and Bahrain.

Approximately two-thirds of the equity of the parent firm, Tata Sons Ltd., is held by philanthropic trusts endowed by Sir Dorabji Tata and Sir Ratan Tata sons of Jamsetji Tata, the founders of Tata empire in the 1860s. Through these trusts, Tata Sons Ltd., utilises certain percentage of their net profits for social causes.

The trusts also provide aid and assistance to non-government organisations working in the areas of education, healthcare and livelihoods.

Tata companies also extend social welfare activities to communities around their industrial units.

Achievements The World’s fifth largest watchmaker, Titan completed thirty years since inception and twenty years of success in the GCC region in 2014, an important milestone for the Company, this is a testimony to the brand’s increasing global presence, it’s strength in a dynamic region and underlines the fact that Titan echoes impeccable design across a wide range of pioneering products.

Brand With over 750 designs to choose from, Titan boasts a wide range that complements every occasion and style, and is available for men, women, teenagers and children.

Apart from bringing unique collections such as Raga - its exclusive Ladies range, Edge - the slimmest watch in the world, HTSE - Light powered watches, Octane Chronographs and Orion - Stylish, Classical watches, Titan had also brought forth Henna – a collection specially created for women in this region, celebrating the millennia-old tradition of henna.

Corporate Social Responsibility Corporate Social Responsibility has always been taken care of by the Tata group, inspired by its founder, Jamsetji Tata’s conviction that, “In a free enterprise, the community is not just another stakeholder, but SynergyZ, December, 2015

63

Top Brand

History Looking back at history, Bank of Baroda started its journey on 20th, July 1908 by the Maharaja of Baroda, H. H. Sir Sayajirao Gaekwad III on in the Princely State of Baroda, in Gujarat, India. The bank, along with 13 other major commercial banks of India, was nationalized on 19th, July 1969, by the Government of India. The Bank has been known for its wisely orchestrated growth, involving corporate wisdom, social pride and the vision of helping others grow, and growing itself in turn.

Market Mr.L M Asthana, CEO, GCC Operations

Banking in the UAE and GCC today is highly competitive said, L.M. Asthana, CEO, GCC Operation, whilst making a presentation on 'Lending to SME in the UAE', at the Enterprise Dubai event held on 20th December, 2014 at the Crowne Plaza Hotel, Dubai.

There is renewed energy in the Middle East region that is encouraging widespread growth and prosperity, with customers demanding products with more benefits and better service.

For Bank of Baroda, the discerning customers with increased awareness of banking products have been a key to their continued success as Bank of Baroda (BOB) offers unparalleled advantages to them.

64

SynergyZ, December, 2015

Bank of Baroda is the largest Nationalized Bank in India. The Bank has a network of 5194 domestic branches, all interconnected through Core Banking Solution offering high level of transaction security and customer convenience. The number of ATMs stood at 7167 early this year.

Bank of Baroda started its overseas journey by opening its first branch way back in 1953 in Mombasa, Kenya. Since then the Bank has come a long way in expanding its international network to serve NRls/PIOs, Indian Corporates around the world and to meet the banking requirements of the local population in the country of operation. The Bank has transformed into ‘India's International Bank.’

The Bank has significant international presence with a

network of 104 branches / offices in 24 countries across the globe. The Bank has presence in world's major financial centers i.e. New York, London, Brussels, Dubai, Hong Kong and Singapore.

In UAE, Bank of Baroda operates with six main land branches and 10 Customer Service Centre (EBSUs) and one Offshore Branch at DIFC. Bank has 39 ATMs and proposed to increase the ATMs up to 75 in the current year. Further, Bank plans to open 15- E-lobby facility to its customers as an alternate delivery channel. In GCC, the Bank has four branches in Oman and one whole sale-banking branch at Bahrain.

Achievements Bank of Baroda is pursuing an ambitious overseas expansion plan and is in the process of identifying/ opening more overseas centers for increasing its global presence to serve its 60 million global customers in still better way. It is truly known as “India’s International Bank.”

Under the visionary and dynamic leadership of H.H. Sheikh Khalifa bin Zayed Al Nahyan, President of UAE and H.H.Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of U.A.E. and Ruler of Dubai and Honorable Members of Supreme Council, the country is making great progress. Bank of Baroda, during its presence of over 41 years in the UAE, has become an integral part of the socio-economic fabric of the country and is proud to be a part of the success story of this great nation.

Bank of Baroda, Zonal Office, Dubai

Owing to the pragmatic approach of the governments of both the countries for furtherance of bilateral trade relationship, Bank of Baroda has actively contributed by way of providing credit assistance to NRI community in UAE. In fact, Bank of Baroda is acting as a banking bridge and truly aligned to the economy of these two great nations.

It is also instrumental in providing all required financial services in a seamless manner to all those who do matter in contributing to the development of these two countries.

Besides Indian business entities, the bank has also proactively financed and supported a good number of organizations owned by the Emirati’s and has also extended support and finance to some important organizations of the UAE Government. The bank takes pride in playing a vital role as a vehicle for channelizing investment flow between the UAE and India.

The bank through its strategic tie-up arrangement with JAFZA, RAKIA, KIZAD, DMCC, and Hamriya Free Zone etc. provides end-to-end solutions to the upcoming units in the UAE and is strongly committed to act as a catalyst to take the IndoUAE bilateral relationship to the next level.

Bank of Baroda thus assumes lead responsibility in facilitating and taking care of the banking & financing needs of the individuals / corporate operating in the UAE to a larger extent.

BOB’s mission is “to be top ranking Indian bank of International Standards committed to augmenting stakeholder’s value through concern, care and competence.”

Bank of Baroda, during its presence of over 41 years in UAE, has become an integral part of socio-economic fabric of the country and is proud to be a part of the success story of this great nation. Bank of Baroda remains to be the first choice bank for the Indian community, at the same time spreading its diasporas among the varied population across UAE, as they truly claim to be the ‘India’s International Bank’.

The bank has a strategy of offering international standard services at competitive rates, serving clients with transparency, reliability and efficiency, adoption of latest technologies and innovative products. UAE Operations of banks contributes 9.49% to the Global Business, 28.71% in overseas business of the bank. Bank of Baroda has emerged as the third largest foreign bank in terms of deposit and advances on the UAE banking landscape.

Bank’s constant endeavor to delight its customers, which is built on its strong fundamentals will make it stronger, more resilient and enable to achieve its vision, to be the 'Most Admired Bank.'

Interesting Facts on Bank of Baroda • Largest Nationalised Bank in India • Completed 107 years of banking • Registered uninterrupted profits year after year • Global customer base is 48 million • 5194+ branches in India and a global foot print in 24 countries with 104 branches

SynergyZ, December, 2015

65

Top Brand

History Looking back at history, Bank of Baroda started its journey on 20th, July 1908 by the Maharaja of Baroda, H. H. Sir Sayajirao Gaekwad III on in the Princely State of Baroda, in Gujarat, India. The bank, along with 13 other major commercial banks of India, was nationalized on 19th, July 1969, by the Government of India. The Bank has been known for its wisely orchestrated growth, involving corporate wisdom, social pride and the vision of helping others grow, and growing itself in turn.

Market Mr.L M Asthana, CEO, GCC Operations

Banking in the UAE and GCC today is highly competitive said, L.M. Asthana, CEO, GCC Operation, whilst making a presentation on 'Lending to SME in the UAE', at the Enterprise Dubai event held on 20th December, 2014 at the Crowne Plaza Hotel, Dubai.

There is renewed energy in the Middle East region that is encouraging widespread growth and prosperity, with customers demanding products with more benefits and better service.

For Bank of Baroda, the discerning customers with increased awareness of banking products have been a key to their continued success as Bank of Baroda (BOB) offers unparalleled advantages to them.

64

SynergyZ, December, 2015

Bank of Baroda is the largest Nationalized Bank in India. The Bank has a network of 5194 domestic branches, all interconnected through Core Banking Solution offering high level of transaction security and customer convenience. The number of ATMs stood at 7167 early this year.

Bank of Baroda started its overseas journey by opening its first branch way back in 1953 in Mombasa, Kenya. Since then the Bank has come a long way in expanding its international network to serve NRls/PIOs, Indian Corporates around the world and to meet the banking requirements of the local population in the country of operation. The Bank has transformed into ‘India's International Bank.’

The Bank has significant international presence with a

network of 104 branches / offices in 24 countries across the globe. The Bank has presence in world's major financial centers i.e. New York, London, Brussels, Dubai, Hong Kong and Singapore.

In UAE, Bank of Baroda operates with six main land branches and 10 Customer Service Centre (EBSUs) and one Offshore Branch at DIFC. Bank has 39 ATMs and proposed to increase the ATMs up to 75 in the current year. Further, Bank plans to open 15- E-lobby facility to its customers as an alternate delivery channel. In GCC, the Bank has four branches in Oman and one whole sale-banking branch at Bahrain.

Achievements Bank of Baroda is pursuing an ambitious overseas expansion plan and is in the process of identifying/ opening more overseas centers for increasing its global presence to serve its 60 million global customers in still better way. It is truly known as “India’s International Bank.”

Under the visionary and dynamic leadership of H.H. Sheikh Khalifa bin Zayed Al Nahyan, President of UAE and H.H.Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of U.A.E. and Ruler of Dubai and Honorable Members of Supreme Council, the country is making great progress. Bank of Baroda, during its presence of over 41 years in the UAE, has become an integral part of the socio-economic fabric of the country and is proud to be a part of the success story of this great nation.

Bank of Baroda, Zonal Office, Dubai

Owing to the pragmatic approach of the governments of both the countries for furtherance of bilateral trade relationship, Bank of Baroda has actively contributed by way of providing credit assistance to NRI community in UAE. In fact, Bank of Baroda is acting as a banking bridge and truly aligned to the economy of these two great nations.

It is also instrumental in providing all required financial services in a seamless manner to all those who do matter in contributing to the development of these two countries.

Besides Indian business entities, the bank has also proactively financed and supported a good number of organizations owned by the Emirati’s and has also extended support and finance to some important organizations of the UAE Government. The bank takes pride in playing a vital role as a vehicle for channelizing investment flow between the UAE and India.

The bank through its strategic tie-up arrangement with JAFZA, RAKIA, KIZAD, DMCC, and Hamriya Free Zone etc. provides end-to-end solutions to the upcoming units in the UAE and is strongly committed to act as a catalyst to take the IndoUAE bilateral relationship to the next level.

Bank of Baroda thus assumes lead responsibility in facilitating and taking care of the banking & financing needs of the individuals / corporate operating in the UAE to a larger extent.

BOB’s mission is “to be top ranking Indian bank of International Standards committed to augmenting stakeholder’s value through concern, care and competence.”

Bank of Baroda, during its presence of over 41 years in UAE, has become an integral part of socio-economic fabric of the country and is proud to be a part of the success story of this great nation. Bank of Baroda remains to be the first choice bank for the Indian community, at the same time spreading its diasporas among the varied population across UAE, as they truly claim to be the ‘India’s International Bank’.

The bank has a strategy of offering international standard services at competitive rates, serving clients with transparency, reliability and efficiency, adoption of latest technologies and innovative products. UAE Operations of banks contributes 9.49% to the Global Business, 28.71% in overseas business of the bank. Bank of Baroda has emerged as the third largest foreign bank in terms of deposit and advances on the UAE banking landscape.

Bank’s constant endeavor to delight its customers, which is built on its strong fundamentals will make it stronger, more resilient and enable to achieve its vision, to be the 'Most Admired Bank.'

Interesting Facts on Bank of Baroda • Largest Nationalised Bank in India • Completed 107 years of banking • Registered uninterrupted profits year after year • Global customer base is 48 million • 5194+ branches in India and a global foot print in 24 countries with 104 branches

SynergyZ, December, 2015

65

Homoeopathic Practitioner

Nutrition

Third Generation Homeopathic Physician joins in The legacy continues as the third generation Homeopathic Physician Dr. Kerfegar Wadia, a young, energetic, enthusiastic and qualified doctor joins in.

Dr. Kerfegar is the son of Dr. Rashid Wadia and grandson of late Dr. Sarosh Wadia, both eminent and well-known Homeopathic Physicians in India and overseas.

He considers himself fortunate to have been tutored by great professors who taught him new ways of approaching cases in homeopathy.

In the early years it was none other than his father's assistant, an eminent homoeopathic doctor in Andheri, from whom he acquired a lot of knowledge and thereafter, his college professor, also an eminent homoeopathic doctor in Vadodra.

His internship at the Bhatia Hospital offered him an excellent exposure to learn more about homeopathy from the stalwarts. He thereafter started dispensing homoeopathic medicines to the staff at the Bhatia Hospital when they approached him on not getting cured by allopathic 66

SynergyZ, December, 2015

Mother was right all along. Your gran also told you the same thing that veggies are good for you. You grumbled then, and you still don't like these foods, but a simple fact which cannot be ignored is: Greens are a vital part of any healthy diet.

Incorporating sufficient amount of greens in your daily diet is essential for good health.

Green vegetables include everything from leafy greens such as kale, spinach, bok choy, mustard leaves, coriander leaves, fenugreek leaves, turnip green, mint leaves, chenopodium leaves (bathua), radish leaves, colocasia leaves (Arbi patta), drumstick greens, cauliflower, broccoli and cabbage.

Dr. Kerfegar, after completing his Bachelors in Homeopathic medicine and surgery from Homeopathic College and Hospital, Baroda, joined his father's clinic at Colaba in South Mumbai.

He is always ready to serve his patients and works hard to search for new remedies for them. In a short period of time he has earned a lot of appreciation from his patients.

His motto is: “Service to mankind is worship to God and love of mankind is love of God.”

‘Go Green’ and eat your veggies

The importance of eating green leafy vegetables: medicines. They felt much better after taking his medicine and to date they send their family members to him.

Dr. Kerfegar is an avid reader, a trait acquired by him from his late grandfather and father.

Apart from his practice at Dr. Rahid Sarosh Wadia's Clinic, he also has his own private practice. Their clinic in Coloba is equipped with latest medical instruments and medicines and the staff maintains computerized record for all patients and they take good care of them.

Dr. Kerfegar shares the latest information on homeopathic science with his patients and is working since last several years on various herbs that have helped him achieve great success in prescribing medicines to his patients.

He plans to continue helping his father Dr. Rashid Sarosh Wadia and taking care of their clinic and later on wishes to pursue his studies by applying for his PG Hom. from Hahnemann College of Homoeopathy - London and M.D.(HOM) from India.

He believes that patients come to their clinic by ‘word of mouth.’

Green leafy vegetables have nutrients like Vitamin A, B, C and K, ascorbic acid folic acid and riboflavin as well as minerals like iron, calcium, potassium and magnesium.

Vitamin A contains beta-carotene which is rich in antioxidants and helps in digestion, strengthening the immune system and maintaining eye health.

Why go Veg? The reasons are: You will ward off diseases, you’ll keep your weight down, you’ll live longer, you’ll build strong bones and your dinner plate will look colorful.

What happens when you don’t eat enough green vegetables?

An insufficient amount of greens can affect your health adversely and result in a number of deficiencies.

Your metabolism generally slows down and leads to weight gain and obesity. Your cholesterol increases.

Deficiency of nutrients weakens your immune system and slows down your body’s healing ability and increases your risk of cardiovascular diseases and makes your bones fragile. In some cases it also leads to kidney and arterial calcification.

Sufficient intake of greens will help your eyes, bones and prevent chronic illnesses like Type 2 Diabetes and a few types of cancers.

Serving size of green leafy vegetables

Washing, storing and cooking vegetables Washing • Before you wash the vegetables, trim off the bottom ends of the stems by at least half an inch • Fill the broad bowl with water and soak the greens for 15-20 minutes.

Alternatively, you can use vinegar and water in 1:3 ratio to remove pesticides.

• Pick out the greens and put them into a clean bowl filled with water for rinsing • Leave them on flat surface to dry before storage.

Storage In a tea towel • After you have dried the vegetables, place them in a tea towel and roll it, to store in the vegetable compartment of your refrigerator.

In the Freezer

Gender

Age

Intake

• There are times when you need to store your veggies for a longer duration. For this, prepare a bowl of boiling water with salt and dip in the greens for 1 ½ minutes.

Then place them in ice cold water.

Once done, chop them in small pieces and put them in a zipper lock bag.

Vitamin K is known to replenish bone strength and reduce the risk of osteoporosis and arthritis.

Men

19-50+

2 cups

Cooking

Women

19-51+

1½ cups

Potassium helps lower blood pressure and reduces the risks of cardiovascular disease, while Magnesium catalyses the body’s ability to absorb calcium.

Boys

9-18

2 cups

Girls

9-18

1½ cups

• The Important thing while cooking green leafy vegetables is to retain the taste as well as the nutrient value. An ideal way of doing this is steaming, sautéing, stir frying or using vegetables for making sauces.

Vitamin B2 (Riboflavin) helps in improving metabolism and recycles glutathione an important antioxidant.

The total amount of green leafy vegetables required in a diet varies according to gender and age as detailed below.

SynergyZ, December, 2015

67

Homoeopathic Practitioner

Nutrition

Third Generation Homeopathic Physician joins in The legacy continues as the third generation Homeopathic Physician Dr. Kerfegar Wadia, a young, energetic, enthusiastic and qualified doctor joins in.

Dr. Kerfegar is the son of Dr. Rashid Wadia and grandson of late Dr. Sarosh Wadia, both eminent and well-known Homeopathic Physicians in India and overseas.

He considers himself fortunate to have been tutored by great professors who taught him new ways of approaching cases in homeopathy.

In the early years it was none other than his father's assistant, an eminent homoeopathic doctor in Andheri, from whom he acquired a lot of knowledge and thereafter, his college professor, also an eminent homoeopathic doctor in Vadodra.

His internship at the Bhatia Hospital offered him an excellent exposure to learn more about homeopathy from the stalwarts. He thereafter started dispensing homoeopathic medicines to the staff at the Bhatia Hospital when they approached him on not getting cured by allopathic 66

SynergyZ, December, 2015

Mother was right all along. Your gran also told you the same thing that veggies are good for you. You grumbled then, and you still don't like these foods, but a simple fact which cannot be ignored is: Greens are a vital part of any healthy diet.

Incorporating sufficient amount of greens in your daily diet is essential for good health.

Green vegetables include everything from leafy greens such as kale, spinach, bok choy, mustard leaves, coriander leaves, fenugreek leaves, turnip green, mint leaves, chenopodium leaves (bathua), radish leaves, colocasia leaves (Arbi patta), drumstick greens, cauliflower, broccoli and cabbage.

Dr. Kerfegar, after completing his Bachelors in Homeopathic medicine and surgery from Homeopathic College and Hospital, Baroda, joined his father's clinic at Colaba in South Mumbai.

He is always ready to serve his patients and works hard to search for new remedies for them. In a short period of time he has earned a lot of appreciation from his patients.

His motto is: “Service to mankind is worship to God and love of mankind is love of God.”

‘Go Green’ and eat your veggies

The importance of eating green leafy vegetables: medicines. They felt much better after taking his medicine and to date they send their family members to him.

Dr. Kerfegar is an avid reader, a trait acquired by him from his late grandfather and father.

Apart from his practice at Dr. Rahid Sarosh Wadia's Clinic, he also has his own private practice. Their clinic in Coloba is equipped with latest medical instruments and medicines and the staff maintains computerized record for all patients and they take good care of them.

Dr. Kerfegar shares the latest information on homeopathic science with his patients and is working since last several years on various herbs that have helped him achieve great success in prescribing medicines to his patients.

He plans to continue helping his father Dr. Rashid Sarosh Wadia and taking care of their clinic and later on wishes to pursue his studies by applying for his PG Hom. from Hahnemann College of Homoeopathy - London and M.D.(HOM) from India.

He believes that patients come to their clinic by ‘word of mouth.’

Green leafy vegetables have nutrients like Vitamin A, B, C and K, ascorbic acid folic acid and riboflavin as well as minerals like iron, calcium, potassium and magnesium.

Vitamin A contains beta-carotene which is rich in antioxidants and helps in digestion, strengthening the immune system and maintaining eye health.

Why go Veg? The reasons are: You will ward off diseases, you’ll keep your weight down, you’ll live longer, you’ll build strong bones and your dinner plate will look colorful.

What happens when you don’t eat enough green vegetables?

An insufficient amount of greens can affect your health adversely and result in a number of deficiencies.

Your metabolism generally slows down and leads to weight gain and obesity. Your cholesterol increases.

Deficiency of nutrients weakens your immune system and slows down your body’s healing ability and increases your risk of cardiovascular diseases and makes your bones fragile. In some cases it also leads to kidney and arterial calcification.

Sufficient intake of greens will help your eyes, bones and prevent chronic illnesses like Type 2 Diabetes and a few types of cancers.

Serving size of green leafy vegetables

Washing, storing and cooking vegetables Washing • Before you wash the vegetables, trim off the bottom ends of the stems by at least half an inch • Fill the broad bowl with water and soak the greens for 15-20 minutes.

Alternatively, you can use vinegar and water in 1:3 ratio to remove pesticides.

• Pick out the greens and put them into a clean bowl filled with water for rinsing • Leave them on flat surface to dry before storage.

Storage In a tea towel • After you have dried the vegetables, place them in a tea towel and roll it, to store in the vegetable compartment of your refrigerator.

In the Freezer

Gender

Age

Intake

• There are times when you need to store your veggies for a longer duration. For this, prepare a bowl of boiling water with salt and dip in the greens for 1 ½ minutes.

Then place them in ice cold water.

Once done, chop them in small pieces and put them in a zipper lock bag.

Vitamin K is known to replenish bone strength and reduce the risk of osteoporosis and arthritis.

Men

19-50+

2 cups

Cooking

Women

19-51+

1½ cups

Potassium helps lower blood pressure and reduces the risks of cardiovascular disease, while Magnesium catalyses the body’s ability to absorb calcium.

Boys

9-18

2 cups

Girls

9-18

1½ cups

• The Important thing while cooking green leafy vegetables is to retain the taste as well as the nutrient value. An ideal way of doing this is steaming, sautéing, stir frying or using vegetables for making sauces.

Vitamin B2 (Riboflavin) helps in improving metabolism and recycles glutathione an important antioxidant.

The total amount of green leafy vegetables required in a diet varies according to gender and age as detailed below.

SynergyZ, December, 2015

67

Entreprenuership

It's ALL about the SEVENS!!!

PRIDE ENVY GLUTTONY LUST WRATH GREED SLOTH PRIDE ENVY GLUTTONY LUST WRATH GREED SLOTH PRIDE ENVY GLUTTONY L U S T W R AT H GREED S LOT H P R I D E E N V Y GLUTTONY L U S T W R A T H G R E E D S L O T H P R I D E

Sins

How bad do you want to win?

How desperate are you to succeed?

Believe me most of us are not yet ready for success. And the reason is (drum roll!!!)... We say we want success, when all we actually want is fame!

When we fail, it is very easy to lose hope and set low expectations.

Successful people are not the ones that never fail – they are the ones that never quit.

Ask three year old Tommie about that who has been sitting on the toilet seat a little bit too long. He is reading a book and every 10 seconds or so he puts the book down, grips the toilet seat with his left hand and hits himself on the top of his head with his right hand.

His mother asks “Tommie, are you all right? You’ve been in there for a while now.” Tommie says, “I’m fine Mom… I just haven’t done it yet.”

68

SynergyZ, December, 2015

“I understand that Tommie but why are you hitting yourself on the head every ten seconds?” And Tommie replies, “I am not giving up Mom… It works on the tomato sauce bottle.”

And over the years, little Tommie will substitute the words I FAILED with the words I LEARNED WHAT NEVER TO DO AGAIN!

It’s ALL about the SEVENS!

So what does this have to do with the SEVENS? Everything!

Let us start from the very beginning and go to the Seven Deadly Sins – Pride, Envy, Gluttony, Lust, Wrath, Greed and Sloth. Let us compare these seven deadly sins in life with the seven deadly sins in the unforgiving world of business.

you feel good on past performances alone. And they will kill your pride in minutes if you are not on top of your game – each and every time.

can easily be digested. Growing just because someone else is growing is not good business – it is doing business for the wrong reasons.

On a lesser note, all we men with pride proclaim that every girl’s dream is to find that perfect guy… trust me guys, every girl’s dream is to eat without getting fat!

Many businesses have failed simply because they have not built the infrastructure to support their growth, or shall we say that they have grown too fast and for the wrong reasons. They have not been ready for their growth.

Envy - A covetous desire for others’ traits, status, abilities and situation.

I never envy anyone in life. And Envy, in my opinion, comes from a lack of confidence in one’s self. I will even go to the extent of saying that it stems from a unique lack of self esteem.

Pride - It has been called the sin from which all others arise.

We have all heard the saying ‘Pride goes before a fall.’

Pride in business is the excessive belief in one’s own abilities that interferes with the individual’s recognition of the abilities of others.

It is simply the “I know what to do – I am the best – If it is not done my way it is wrong.” And the time that pride gets in the way is normally admitting that one is wrong, or that the other person’s way is much better at achieving the desired result. As has been so aptly said by the English Osteopath Dr. Andrew Taylor Still, “The job of a physician is to put his pride aside and find health; disease anyone can find.”

Pride in the business world comes only after you have actually achieved something. This world will not let

My greatest pleasure in life is doing things that people say cannot be done. I always look at life from my optic not the vision of others.

After all I would rather be without another person’s happiness than with his sorrows. And I have never compared my journey with someone else’s for my journey is a journey not a competition. Negativity and Envy start when self-confidence drops.

Envy in business will compel you to behave exactly the opposite of who you really are, and what you are really capable of achieving. It will coerce you to follow a path that competes rather than complements.

Don’t get me wrong. Competition is healthy as long as it does not turn into the ‘green monster’ that takes your focus away from your goals and requires you to focus on ‘being like another.’

Gluttony - An inordinate craving to consume more than that which one requires.

Growth in business when you are not yet ready to grow is what I call Gluttony. True mastery requires hours and hours of consistent effort to perfect your business and to lead where others will follow. Small bites

Lust - Hunger for pleasures that satisfy.

It is like Adam, Eve and the Apple.

You are Adam, your business is Eve and the Apple is the Lust that gives you comfort.

Successful businesses are not started to simply satisfy an inner craving or an unfulfilled pleasure. You

When I curb my anger, shut my mouth and walk away, it is not a sign of my weakness - it simply means that the person I am across from is not worth my time. I have learned that to revenge upon an injury done is to have two jerks (I have a stronger word that cannot be written here) when their need is only one. People laugh at me sometime because they feel that I am different – but I do not get angry – I laugh back for they are all the same.

Anger in the business world arises from frustration, envy, greed and at times even from self realization.

You suddenly realize that you are not cut out to be an entrepreneur.

Or that your wife was right – you are running the business using your heart and not your head. Your ego has taken a tremendous beating for you thought you had gone one step

don’t start an Italian restaurant just because your mother has a good Lasagna recipe. Businesses are started to challenge the status quo through persistence and perseverance. I have known many individuals that have started businesses simply to satisfy a burning desire to be called an entrepreneur.

Your un-channeled hunger will lead you to disaster for your desire for success is not hinged on what you have done or what you have not done, but on what you will do next!

forward when actually you went five steps back. You need to recover but do not know how. Your social status suddenly seems all damaged – what will people say. You get angry for you just want all your problems to go away. You wish at the time that your business had a CTRL+ALT+DEL button to erase and start all over again.

and fury.

material wealth, ignoring all else.

Being-in-business is in itself an effort. Let us not complicate it with anger that causes rage and fury.

Wrath - Anger that causes rage Greed - Desire for gain and SynergyZ, December, 2015

69

Entreprenuership

It's ALL about the SEVENS!!!

PRIDE ENVY GLUTTONY LUST WRATH GREED SLOTH PRIDE ENVY GLUTTONY LUST WRATH GREED SLOTH PRIDE ENVY GLUTTONY L U S T W R AT H GREED S LOT H P R I D E E N V Y GLUTTONY L U S T W R A T H G R E E D S L O T H P R I D E

Sins

How bad do you want to win?

How desperate are you to succeed?

Believe me most of us are not yet ready for success. And the reason is (drum roll!!!)... We say we want success, when all we actually want is fame!

When we fail, it is very easy to lose hope and set low expectations.

Successful people are not the ones that never fail – they are the ones that never quit.

Ask three year old Tommie about that who has been sitting on the toilet seat a little bit too long. He is reading a book and every 10 seconds or so he puts the book down, grips the toilet seat with his left hand and hits himself on the top of his head with his right hand.

His mother asks “Tommie, are you all right? You’ve been in there for a while now.” Tommie says, “I’m fine Mom… I just haven’t done it yet.”

68

SynergyZ, December, 2015

“I understand that Tommie but why are you hitting yourself on the head every ten seconds?” And Tommie replies, “I am not giving up Mom… It works on the tomato sauce bottle.”

And over the years, little Tommie will substitute the words I FAILED with the words I LEARNED WHAT NEVER TO DO AGAIN!

It’s ALL about the SEVENS!

So what does this have to do with the SEVENS? Everything!

Let us start from the very beginning and go to the Seven Deadly Sins – Pride, Envy, Gluttony, Lust, Wrath, Greed and Sloth. Let us compare these seven deadly sins in life with the seven deadly sins in the unforgiving world of business.

you feel good on past performances alone. And they will kill your pride in minutes if you are not on top of your game – each and every time.

can easily be digested. Growing just because someone else is growing is not good business – it is doing business for the wrong reasons.

On a lesser note, all we men with pride proclaim that every girl’s dream is to find that perfect guy… trust me guys, every girl’s dream is to eat without getting fat!

Many businesses have failed simply because they have not built the infrastructure to support their growth, or shall we say that they have grown too fast and for the wrong reasons. They have not been ready for their growth.

Envy - A covetous desire for others’ traits, status, abilities and situation.

I never envy anyone in life. And Envy, in my opinion, comes from a lack of confidence in one’s self. I will even go to the extent of saying that it stems from a unique lack of self esteem.

Pride - It has been called the sin from which all others arise.

We have all heard the saying ‘Pride goes before a fall.’

Pride in business is the excessive belief in one’s own abilities that interferes with the individual’s recognition of the abilities of others.

It is simply the “I know what to do – I am the best – If it is not done my way it is wrong.” And the time that pride gets in the way is normally admitting that one is wrong, or that the other person’s way is much better at achieving the desired result. As has been so aptly said by the English Osteopath Dr. Andrew Taylor Still, “The job of a physician is to put his pride aside and find health; disease anyone can find.”

Pride in the business world comes only after you have actually achieved something. This world will not let

My greatest pleasure in life is doing things that people say cannot be done. I always look at life from my optic not the vision of others.

After all I would rather be without another person’s happiness than with his sorrows. And I have never compared my journey with someone else’s for my journey is a journey not a competition. Negativity and Envy start when self-confidence drops.

Envy in business will compel you to behave exactly the opposite of who you really are, and what you are really capable of achieving. It will coerce you to follow a path that competes rather than complements.

Don’t get me wrong. Competition is healthy as long as it does not turn into the ‘green monster’ that takes your focus away from your goals and requires you to focus on ‘being like another.’

Gluttony - An inordinate craving to consume more than that which one requires.

Growth in business when you are not yet ready to grow is what I call Gluttony. True mastery requires hours and hours of consistent effort to perfect your business and to lead where others will follow. Small bites

Lust - Hunger for pleasures that satisfy.

It is like Adam, Eve and the Apple.

You are Adam, your business is Eve and the Apple is the Lust that gives you comfort.

Successful businesses are not started to simply satisfy an inner craving or an unfulfilled pleasure. You

When I curb my anger, shut my mouth and walk away, it is not a sign of my weakness - it simply means that the person I am across from is not worth my time. I have learned that to revenge upon an injury done is to have two jerks (I have a stronger word that cannot be written here) when their need is only one. People laugh at me sometime because they feel that I am different – but I do not get angry – I laugh back for they are all the same.

Anger in the business world arises from frustration, envy, greed and at times even from self realization.

You suddenly realize that you are not cut out to be an entrepreneur.

Or that your wife was right – you are running the business using your heart and not your head. Your ego has taken a tremendous beating for you thought you had gone one step

don’t start an Italian restaurant just because your mother has a good Lasagna recipe. Businesses are started to challenge the status quo through persistence and perseverance. I have known many individuals that have started businesses simply to satisfy a burning desire to be called an entrepreneur.

Your un-channeled hunger will lead you to disaster for your desire for success is not hinged on what you have done or what you have not done, but on what you will do next!

forward when actually you went five steps back. You need to recover but do not know how. Your social status suddenly seems all damaged – what will people say. You get angry for you just want all your problems to go away. You wish at the time that your business had a CTRL+ALT+DEL button to erase and start all over again.

and fury.

material wealth, ignoring all else.

Being-in-business is in itself an effort. Let us not complicate it with anger that causes rage and fury.

Wrath - Anger that causes rage Greed - Desire for gain and SynergyZ, December, 2015

69

Entreprenuership The one single reason most businesses fail is greed; a voracious desire to have more and to have-it-all at any cost.

you are unafraid of that, you are on your way to success. Do not place the key to success in someone else’s pocket.

I was once asked during one of my workshops as to what was the best time to exit a business. And my answer was, “when the business is at the top.” Greed has destroyed more businesses than anything else ever has. The stock market is a classic example of how greed can destroy dreams and wealth.

For it is not how hard you can hit that matters, it is how hard a hit you can take that counts!

Always have an exit strategy for your business and follow it – reconsidering does not always help!

Sloth - Avoidance of work and

passing the buck.

If you need to build your physique, you cannot hire someone else to do your push-ups for you. One of the hardest decisions you will face in business is whether to walk away or to fight harder. Sometimes I watch people and wonder – with an attitude like theirs, how did they ever find their way out of the birth canal.

Remember – only two words open most doors – PUSH and PULL. You must learn to embrace at least one of them to be successful. Life is not all sunshine and rainbows – you need to learn to work hard, take the hits and move on… for the greatest risk in life is to wait for and depend on others for your own security.

And remember, everything that you want in business and also in your personal life is on the other side of the word FEAR!

ALBAJ ENGINEERING CORPORATION PVT. LTD.

Nozer Buchia, also referred to as Mr. Motivator, and The Motivational Entertainer, is an internationally acclaimed motivational, inspirational and keynote speaker of repute. He is known as a “speakers-speaker” due to his dynamic inimitable style of humor and delivery, and his practical approach to any situation.

Author of WHY ENTREPRENEURS REALLY FAIL (published and released in the USA & in India) and ROADMAP TO SUCCESS (co-authored with Dr. Ken Blanchard and Dr. Deepak Chopra), Nozer guides and mentors organizations and individuals, and helps them plan and strategize for success.

Individuals and corporations worldwide have greatly benefitted from his motivational and keynote addresses, his seminars, and his leadership training sessions, for he stimulates thinking and helps formulate and communicate corporate strategy with clarity and effectiveness.Nozer can be contacted at nozer@nozerbuchia.com and at (832) 606-1777.

The greatest fear in business is the opinion of others. And the moment 70

SynergyZ, December, 2015

Specialized fabricators in S.S. & C.S. for coded Pressure vessels with ASME "U" stamping, Heat exchangers, Chimneys, Base frames,

Air Receivers, LPG & Propane

bullets, and Oil & Gas installations at site, with approval of PESO, Nagpur.

Manufacturers of all types of Steam Boilers & accessories under IBR certification.

DR. IRACH J.S. TARAPOREWALA

THE DIVINE SONGS OF

Design, supply and fabrication of Piping Installations for process industries on turnkey basis, for all types of IBR and NON-IBR piping.

Skid Mounted packages, for all services.

Moving On… This unforgiving world of business will simply judge you by the decisions you make not by the options you had to choose from. And that is OK, for people try and pull you down because you are up there already. They will try and stab you in the back for you are already ahead of them.

An ASME & ISO 9001:2008 Approved Company

Plant: S - 22 / 23, ‘T’ Block, M. I. D. C., Bhosari, Pune 411 026.

Tel: 91 (20) 2712 2946 / 46769112 ● Fax: 91(20) 2712 8668.

E-mail : adminplant@albaj.com ;; albaj@vsnl.net The 3rd edition of this book has been reprinted by FEZANA

Website : www.albaj.com

Sale Price (USA) : US$ 51/- (per copy) plus shipping.

The book can be ordered on line: www.fezana.com.

Sale Price (India) : Rs.3000/- (per copy) Contact Details: Union Press, Fort, Mumbai.

Tel: +9122 22665526/+912222660357 Parzor Foundation, New Delhi. Tel: 011 26513560 Email: parzorfoundation@gmail.com For queries write to: Behram Pastakia - bpastakia@aol.com

íííííííííííííí

Entreprenuership The one single reason most businesses fail is greed; a voracious desire to have more and to have-it-all at any cost.

you are unafraid of that, you are on your way to success. Do not place the key to success in someone else’s pocket.

I was once asked during one of my workshops as to what was the best time to exit a business. And my answer was, “when the business is at the top.” Greed has destroyed more businesses than anything else ever has. The stock market is a classic example of how greed can destroy dreams and wealth.

For it is not how hard you can hit that matters, it is how hard a hit you can take that counts!

Always have an exit strategy for your business and follow it – reconsidering does not always help!

Sloth - Avoidance of work and

passing the buck.

If you need to build your physique, you cannot hire someone else to do your push-ups for you. One of the hardest decisions you will face in business is whether to walk away or to fight harder. Sometimes I watch people and wonder – with an attitude like theirs, how did they ever find their way out of the birth canal.

Remember – only two words open most doors – PUSH and PULL. You must learn to embrace at least one of them to be successful. Life is not all sunshine and rainbows – you need to learn to work hard, take the hits and move on… for the greatest risk in life is to wait for and depend on others for your own security.

And remember, everything that you want in business and also in your personal life is on the other side of the word FEAR!

ALBAJ ENGINEERING CORPORATION PVT. LTD.

Nozer Buchia, also referred to as Mr. Motivator, and The Motivational Entertainer, is an internationally acclaimed motivational, inspirational and keynote speaker of repute. He is known as a “speakers-speaker” due to his dynamic inimitable style of humor and delivery, and his practical approach to any situation.

Author of WHY ENTREPRENEURS REALLY FAIL (published and released in the USA & in India) and ROADMAP TO SUCCESS (co-authored with Dr. Ken Blanchard and Dr. Deepak Chopra), Nozer guides and mentors organizations and individuals, and helps them plan and strategize for success.

Individuals and corporations worldwide have greatly benefitted from his motivational and keynote addresses, his seminars, and his leadership training sessions, for he stimulates thinking and helps formulate and communicate corporate strategy with clarity and effectiveness.Nozer can be contacted at nozer@nozerbuchia.com and at (832) 606-1777.

The greatest fear in business is the opinion of others. And the moment 70

SynergyZ, December, 2015

Specialized fabricators in S.S. & C.S. for coded Pressure vessels with ASME "U" stamping, Heat exchangers, Chimneys, Base frames,

Air Receivers, LPG & Propane

bullets, and Oil & Gas installations at site, with approval of PESO, Nagpur.

Manufacturers of all types of Steam Boilers & accessories under IBR certification.

DR. IRACH J.S. TARAPOREWALA

THE DIVINE SONGS OF

Design, supply and fabrication of Piping Installations for process industries on turnkey basis, for all types of IBR and NON-IBR piping.

Skid Mounted packages, for all services.

Moving On… This unforgiving world of business will simply judge you by the decisions you make not by the options you had to choose from. And that is OK, for people try and pull you down because you are up there already. They will try and stab you in the back for you are already ahead of them.

An ASME & ISO 9001:2008 Approved Company

Plant: S - 22 / 23, ‘T’ Block, M. I. D. C., Bhosari, Pune 411 026.

Tel: 91 (20) 2712 2946 / 46769112 ● Fax: 91(20) 2712 8668.

E-mail : adminplant@albaj.com ;; albaj@vsnl.net The 3rd edition of this book has been reprinted by FEZANA

Website : www.albaj.com

Sale Price (USA) : US$ 51/- (per copy) plus shipping.

The book can be ordered on line: www.fezana.com.

Sale Price (India) : Rs.3000/- (per copy) Contact Details: Union Press, Fort, Mumbai.

Tel: +9122 22665526/+912222660357 Parzor Foundation, New Delhi. Tel: 011 26513560 Email: parzorfoundation@gmail.com For queries write to: Behram Pastakia - bpastakia@aol.com

íííííííííííííí

Poem

Godrej Legacy and Winning in India By Nadir Godrej

72

SynergyZ, December, 2015

It started with our illustrious founder We couldn't have asked for someone sounder.

Though just a lawyer by profession, Invention was a strong obsession.

His first case was in Zanzibar And though he proved to be a star, The fact that he was forced to lie, Then made him feel he could not ply This dubious practice any more, As honesty was at his core.

So values played a role for sure We will ensure that they endure.

Now Mahatma Gandhi was a friend.

And self-rule then, the future trend.

Ardeshir once just pointed out That he still had a serious doubt That profound economic dependence Might well preclude our independence.

A point the Mahatma then conceded But rather promptly he proceeded To turn the tables on his friend And asked him to work to that end.

And so he started up his venture Which proved to be quite an adventure.

Ardeshir’s focus was invention His single-minded intention Was proving that he could do it.

He could succeed and he knew it.

For Indian goods could be the best Surpass the British by every test.

He scorned the thought of protection.

And chose to prevail by perfection.

And that he knew he could achieve.

His customers could all perceive His products were the very best And constantly put to the test.

To greater heights he would aspire His safes survived ordeal by fire.

Once, in the harbour, a ship exploded.

Though outer walls of safes eroded, The inner contents were all intact.

And even when thieves attacked They could barely pit and dent, Sometimes, the plates were slightly bent.

But the safes would never break And so the thieves could never take Any goods his safes had secured.

For years and years his fame endured.

There was no limit to his scope.

He worked as hard in tackling soap.

For many years he tried his hand Until he could well understand The ins and outs of making soap.

To vegetarians he gave hope.

The other makers were all callow

And made their soaps from lard and tallow, Not prime but rendered in the street With the stink of rotten meat.

But thanks to his determined toil Fine soap could now be made from oil.

Ardeshir was a butterfly And each new flower he would try, While flitting there deeply drink.

But then he would always think It’s time to try another flower.

And yes, he had the wondrous power To range quite far and still excel.

By now I’m sure that you can tell That Ardeshir could fly and soar, But often found it quite a bore To build a home that would last.

For that role he wasn’t cast.

Ardeshir was an inventor-seer Quite confident, free from fear.

Pirojsha was the one who built An institution that would not tilt, Standing straight and standing tall Answering a higher call.

Both brothers helped build the nation On the back of innovation.

All this transpired long ago At first the growth was rather slow But the group still succeeded In bringing products that were needed.

And perhaps the Godrej star Was the eponymous almirah.

The second generation did its bit There was a managerial split In engineering Naval held sway In soaps my father led the way.

And Sohrab was the public face And many causes he led with grace.

My brother joined in '63 And from that point one could see The influence of MBAs. The advent of professional ways.

The economy gave us little scope With the license Raj there was no hope.

The growth was slow but rather steady And in a sense we were quite ready For the coming liberation.

This was a time of preparation.

Now consumer goods were less protected We weren't very badly affected When competition levels rose For we had enjoyed a healthy dose Of competition with Unilever Which made us a firm believer In fighting costs to compete.

Yet could we bear the increased heat?

To hedge our bets we formed JVs With partners from overseas But not the kind that last till death.

We learnt a lot and held our breath.

And as our partners went their way We bought them out, again held sway.

The portfolio looks diversified But much of what we have tried Was something that we slipped into.

For animal feed this proved quite true.

For compound feed there seemed no need.

Then Buhler sought out L & T Together they had tried to see, If any market might exist.

There were no takers on their list.

Thus forced to make a clean swipe They were then left with a prototype.

A discount customer was sought And Godrej were the ones who bought.

Serendipity and not a vision Helped us start the feed division.

My father hated LAB. Even then he could clearly see The need for products truly green.

And so we made natural AO The concept, though, was a no go But Fatty Alcohol came in our fold This precursor was pure gold.

Import duties then were high And palm oil duty scraped the sky.

We quickly seized the opportunity Of introducing the Oil Palm tree.

And at that time the DBT Served as the nodal agency And Godrej was the biggest player Then everyone was a naysayer But after the commodity boom The business did begin to zoom.

Quite clearly I must now state Our move into Real Estate Was a conscious decision.

Arising from a clear vision That the Godrej brand could provide A cure for the shortcomings decried By all and quite rightly so.

As a result we could quickly grow And will surely continue to do so If we persist with what we know Is right and maintain the trust Of customers through boom and bust.

Thus many engines will help to fire The growth to which we now aspire.

And hence our future will be bright If we always keep in sight The Godrej vision 2020.

SynergyZ, December, 2015

73

Poem

Godrej Legacy and Winning in India By Nadir Godrej

72

SynergyZ, December, 2015

It started with our illustrious founder We couldn't have asked for someone sounder.

Though just a lawyer by profession, Invention was a strong obsession.

His first case was in Zanzibar And though he proved to be a star, The fact that he was forced to lie, Then made him feel he could not ply This dubious practice any more, As honesty was at his core.

So values played a role for sure We will ensure that they endure.

Now Mahatma Gandhi was a friend.

And self-rule then, the future trend.

Ardeshir once just pointed out That he still had a serious doubt That profound economic dependence Might well preclude our independence.

A point the Mahatma then conceded But rather promptly he proceeded To turn the tables on his friend And asked him to work to that end.

And so he started up his venture Which proved to be quite an adventure.

Ardeshir’s focus was invention His single-minded intention Was proving that he could do it.

He could succeed and he knew it.

For Indian goods could be the best Surpass the British by every test.

He scorned the thought of protection.

And chose to prevail by perfection.

And that he knew he could achieve.

His customers could all perceive His products were the very best And constantly put to the test.

To greater heights he would aspire His safes survived ordeal by fire.

Once, in the harbour, a ship exploded.

Though outer walls of safes eroded, The inner contents were all intact.

And even when thieves attacked They could barely pit and dent, Sometimes, the plates were slightly bent.

But the safes would never break And so the thieves could never take Any goods his safes had secured.

For years and years his fame endured.

There was no limit to his scope.

He worked as hard in tackling soap.

For many years he tried his hand Until he could well understand The ins and outs of making soap.

To vegetarians he gave hope.

The other makers were all callow

And made their soaps from lard and tallow, Not prime but rendered in the street With the stink of rotten meat.

But thanks to his determined toil Fine soap could now be made from oil.

Ardeshir was a butterfly And each new flower he would try, While flitting there deeply drink.

But then he would always think It’s time to try another flower.

And yes, he had the wondrous power To range quite far and still excel.

By now I’m sure that you can tell That Ardeshir could fly and soar, But often found it quite a bore To build a home that would last.

For that role he wasn’t cast.

Ardeshir was an inventor-seer Quite confident, free from fear.

Pirojsha was the one who built An institution that would not tilt, Standing straight and standing tall Answering a higher call.

Both brothers helped build the nation On the back of innovation.

All this transpired long ago At first the growth was rather slow But the group still succeeded In bringing products that were needed.

And perhaps the Godrej star Was the eponymous almirah.

The second generation did its bit There was a managerial split In engineering Naval held sway In soaps my father led the way.

And Sohrab was the public face And many causes he led with grace.

My brother joined in '63 And from that point one could see The influence of MBAs. The advent of professional ways.

The economy gave us little scope With the license Raj there was no hope.

The growth was slow but rather steady And in a sense we were quite ready For the coming liberation.

This was a time of preparation.

Now consumer goods were less protected We weren't very badly affected When competition levels rose For we had enjoyed a healthy dose Of competition with Unilever Which made us a firm believer In fighting costs to compete.

Yet could we bear the increased heat?

To hedge our bets we formed JVs With partners from overseas But not the kind that last till death.

We learnt a lot and held our breath.

And as our partners went their way We bought them out, again held sway.

The portfolio looks diversified But much of what we have tried Was something that we slipped into.

For animal feed this proved quite true.

For compound feed there seemed no need.

Then Buhler sought out L & T Together they had tried to see, If any market might exist.

There were no takers on their list.

Thus forced to make a clean swipe They were then left with a prototype.

A discount customer was sought And Godrej were the ones who bought.

Serendipity and not a vision Helped us start the feed division.

My father hated LAB. Even then he could clearly see The need for products truly green.

And so we made natural AO The concept, though, was a no go But Fatty Alcohol came in our fold This precursor was pure gold.

Import duties then were high And palm oil duty scraped the sky.

We quickly seized the opportunity Of introducing the Oil Palm tree.

And at that time the DBT Served as the nodal agency And Godrej was the biggest player Then everyone was a naysayer But after the commodity boom The business did begin to zoom.

Quite clearly I must now state Our move into Real Estate Was a conscious decision.

Arising from a clear vision That the Godrej brand could provide A cure for the shortcomings decried By all and quite rightly so.

As a result we could quickly grow And will surely continue to do so If we persist with what we know Is right and maintain the trust Of customers through boom and bust.

Thus many engines will help to fire The growth to which we now aspire.

And hence our future will be bright If we always keep in sight The Godrej vision 2020.

SynergyZ, December, 2015

73

Poem

India will be a land of plenty.

The economy will quickly grow And some of this is bound to flow Into each and every SBU Even if we do nothing new!

But if our strategy is right We can reach a greater height.

And this we call our 10 x 10.

Our claim then will be very bold In ten years’ time we'll grow tenfold!

Now this can easily be stated.

But how is it to be created?

We have a Mantra that is great Our Mantra simply is CREATE. CP and Chemicals are C And Real Estate the RE. While the sun shines we'll make hay With agriculture which is our A. And Transformation is our T And Emerging businesses are E. Right now we have retail and food In time, some more, could be pursued.

Our brand was strong but slightly frayed Always trusted but rather staid.

To ensure our survival We engaged in brand revival.

Our values would be paramount And when in doubt nought else should count.

Our older values must sustain But newer values we should gain.

And so we will acquire Progression Empathy, Experience and Expression.

For shared values there's Good and Green.

Being Green can really help the nation And we must start with conservation Of energy, water, habitat.

But then we shouldn’t stop at that.

I see the strongest synergy In pushing greener energy.

There's biomass for Agrovet.

And very soon I would bet That solar costs would quickly drop And if incentives do not stop The Group would then find it fit To invest and do it's bit.

And we can benefit the nation While reducing our taxation.

There is Green and then there's Good.

And it is clearly understood Our best bet here is education It's good for us and the nation.

And sales is where I'm sure we'll start.

But other domains could be a part Of what it is we’d like to teach.

And many more we should reach.

74

SynergyZ, December, 2015

We should remember as we grow That big is strong but could be slow.

We must acquire the ability To act with great agility.

If we do all that is expected, If our brand is well respected If all stakeholders benefit, Our strategy would be a hit!

Last year our economy was in a mess We had every kind of stress.

The Rupee plunged into free fall.

The down grade threat was held by all.

Corruption scams in both 2G And coal were there for all to see.

The Government was held at fault And allocations were called to a halt.

The bureaucrats were then all scared, Approvals nixed with none being spared.

As though these weren't sufficient hits We contended with twin deficits!

Within the passing of a year One senses there is much less fear.

The Government is on the job No one thinks they're out to rob.

Reforms are slowly coming through We have already had a few And more are clearly on the way.

We are the flavour of the day.

Investments now are steadily pouring The SENSEX too has started soaring.

The long, contentious commodity boom, For our economy, had spelled doom.

Both deficits were aggravated.

And all our prices were inflated.

Our commodity intensity's very high A fact that no one can deny.

The RBI was then deluded For no reason it concluded High demand was to blame.

To my mind a specious claim.

Commodity prices, which we can't control, Clearly play the major role.

Demand suppression isn't nice It has no influence on price But reduces growth considerably.

But fortunately we now see The end of the commodity boom And so for us, the end of gloom.

All commodities were on the boil Across the board and not just oil.

Both Deficits are coming down Inflation no longer makes us frown.

And we can be very sure That it will fall even more.

The RBI is slowly bending

And finally it is sending Some signals with its dovish talk But now we need not talk but walk.

Why are they holding out?

What is this all about?

Is it that they bear a grudge?

Or do they want to give a nudge?

Some say the reason for the fit Is the budget deficit.

But 4% is not so high For India and the reason why Is that the Government is asset rich With stocks, spectrum, land all of which Could be sold now, or later, When the value would be greater.

Forget the bug bear of inflation This is the time for stimulation!

Eventually they'll take the call And once interest rates begin to fall, We will see the end of gloom.

We will see the longest boom.

Next year India’ll do much better Than China that passé go getter.

China now is rapidly aging, Just as rising India's staging The greatest growth in its working force.

Our growth is not ensured of course.

The demographic dividend Can be encashed if we now spend On improving education A dire need in our nation.

With the help of online learning All our millions could be earning.

On energy progress is seen.

And we will rapidly go green.

Shortages will disappear All will be linked, do not fear.

Some of course will join the grid But we will also make a bid To use off-grid for access With lower costs we’ll see success.

"Make in India" is the latest buzz We'll have to see what Government does.

They'll soon reform the labour laws Take up the ease of business cause.

Our share of manufacturing's low Further decline we can slow.

But manufacturing's had its day And I'm not sure there is a way To reach Twenty-Five per cent.

I think support should be lent To every sector equally And balanced growth is what we'll see.

They'll monetise the subsidies And finally the growth will cease

Of the ever mounting bill.

I sincerely hope they also will Target only those in need.

With these two measures they'll succeed In lowering the subsidy cost Before enormous sums are lost.

And greater progress we will see Once we have our GST. Evasion will no longer pay Higher revenue will save the day.

No border payments will be due, Trucks now idling, will sail through.

Warehousing costs will decline And the economy will do just fine.

And if reforms are really strong The boom will prove to be quite long.

The chances are the India story Will bring us all fame and glory.

Do not wait to probe and test This is the time to invest.

SynergyZ, December, 2015

75

Poem

India will be a land of plenty.

The economy will quickly grow And some of this is bound to flow Into each and every SBU Even if we do nothing new!

But if our strategy is right We can reach a greater height.

And this we call our 10 x 10.

Our claim then will be very bold In ten years’ time we'll grow tenfold!

Now this can easily be stated.

But how is it to be created?

We have a Mantra that is great Our Mantra simply is CREATE. CP and Chemicals are C And Real Estate the RE. While the sun shines we'll make hay With agriculture which is our A. And Transformation is our T And Emerging businesses are E. Right now we have retail and food In time, some more, could be pursued.

Our brand was strong but slightly frayed Always trusted but rather staid.

To ensure our survival We engaged in brand revival.

Our values would be paramount And when in doubt nought else should count.

Our older values must sustain But newer values we should gain.

And so we will acquire Progression Empathy, Experience and Expression.

For shared values there's Good and Green.

Being Green can really help the nation And we must start with conservation Of energy, water, habitat.

But then we shouldn’t stop at that.

I see the strongest synergy In pushing greener energy.

There's biomass for Agrovet.

And very soon I would bet That solar costs would quickly drop And if incentives do not stop The Group would then find it fit To invest and do it's bit.

And we can benefit the nation While reducing our taxation.

There is Green and then there's Good.

And it is clearly understood Our best bet here is education It's good for us and the nation.

And sales is where I'm sure we'll start.

But other domains could be a part Of what it is we’d like to teach.

And many more we should reach.

74

SynergyZ, December, 2015

We should remember as we grow That big is strong but could be slow.

We must acquire the ability To act with great agility.

If we do all that is expected, If our brand is well respected If all stakeholders benefit, Our strategy would be a hit!

Last year our economy was in a mess We had every kind of stress.

The Rupee plunged into free fall.

The down grade threat was held by all.

Corruption scams in both 2G And coal were there for all to see.

The Government was held at fault And allocations were called to a halt.

The bureaucrats were then all scared, Approvals nixed with none being spared.

As though these weren't sufficient hits We contended with twin deficits!

Within the passing of a year One senses there is much less fear.

The Government is on the job No one thinks they're out to rob.

Reforms are slowly coming through We have already had a few And more are clearly on the way.

We are the flavour of the day.

Investments now are steadily pouring The SENSEX too has started soaring.

The long, contentious commodity boom, For our economy, had spelled doom.

Both deficits were aggravated.

And all our prices were inflated.

Our commodity intensity's very high A fact that no one can deny.

The RBI was then deluded For no reason it concluded High demand was to blame.

To my mind a specious claim.

Commodity prices, which we can't control, Clearly play the major role.

Demand suppression isn't nice It has no influence on price But reduces growth considerably.

But fortunately we now see The end of the commodity boom And so for us, the end of gloom.

All commodities were on the boil Across the board and not just oil.

Both Deficits are coming down Inflation no longer makes us frown.

And we can be very sure That it will fall even more.

The RBI is slowly bending

And finally it is sending Some signals with its dovish talk But now we need not talk but walk.

Why are they holding out?

What is this all about?

Is it that they bear a grudge?

Or do they want to give a nudge?

Some say the reason for the fit Is the budget deficit.

But 4% is not so high For India and the reason why Is that the Government is asset rich With stocks, spectrum, land all of which Could be sold now, or later, When the value would be greater.

Forget the bug bear of inflation This is the time for stimulation!

Eventually they'll take the call And once interest rates begin to fall, We will see the end of gloom.

We will see the longest boom.

Next year India’ll do much better Than China that passé go getter.

China now is rapidly aging, Just as rising India's staging The greatest growth in its working force.

Our growth is not ensured of course.

The demographic dividend Can be encashed if we now spend On improving education A dire need in our nation.

With the help of online learning All our millions could be earning.

On energy progress is seen.

And we will rapidly go green.

Shortages will disappear All will be linked, do not fear.

Some of course will join the grid But we will also make a bid To use off-grid for access With lower costs we’ll see success.

"Make in India" is the latest buzz We'll have to see what Government does.

They'll soon reform the labour laws Take up the ease of business cause.

Our share of manufacturing's low Further decline we can slow.

But manufacturing's had its day And I'm not sure there is a way To reach Twenty-Five per cent.

I think support should be lent To every sector equally And balanced growth is what we'll see.

They'll monetise the subsidies And finally the growth will cease

Of the ever mounting bill.

I sincerely hope they also will Target only those in need.

With these two measures they'll succeed In lowering the subsidy cost Before enormous sums are lost.

And greater progress we will see Once we have our GST. Evasion will no longer pay Higher revenue will save the day.

No border payments will be due, Trucks now idling, will sail through.

Warehousing costs will decline And the economy will do just fine.

And if reforms are really strong The boom will prove to be quite long.

The chances are the India story Will bring us all fame and glory.

Do not wait to probe and test This is the time to invest.

SynergyZ, December, 2015

75

Business Plan Contest

Business Startup Competition The “Idea, Innovate and Implement” competition held to honor the best and the brightest innovators and entrepreneurs from around the world was a big success. The final round of contest took place at the Enterprise Dubai event held on 19th December, 2014 at the Crowne Plaza Hotel, Dubai. The prize money was Rs. 500,000/- for the first winner and Rs. 200,000/- for the second winner Thirty business plans were received from the participants from around the world. All entries were reviewed. Six finalists were selected to make their final presentation.

The final round of the contest was conducted by Yazdi Tantra, Managing Director, On-Lyne Computer Systems, Mumbai.

A strong Jury was tasked with the responsibility of selecting two winners. The impartial jury asked a series of questions to the finalists and scored each of them. Looking at the quality of finalists, reaching a decision was difficult to say the least.

This made Darius Aga the winner of the First Prize and Dr. Rashneh Paridwalla and Kitayun Rustom the winners of the Second Prize.

Finalists and their Plans Darius Aga Auto Components - Rubber profile Manufacturing plant, Ahmedabad Dr. Rashneh Pardiwala & Kitayun Rustom Schools on Solar

Six Finalists

Freyan Bhathena The Brand Butler Hoshang & Sabrina Karani The playful protégé Sai Bharat Muppalaneni The NanoHealth Chip L to R - Siddiqullah Saifullah, Freyan Bhathena, Dr. Rashneh Pardiwalla, Sabrina Karani, Sai Bharat Muppalaneni and Darius Aga

Siddiqullah Saifullah PFSC-NA high contrast polarizer film sheet

1st Place

2nd Place

Darius Aga, Joint MD, GoldSeal-SaarGummi India Pvt.Ltd. (Left) receiving the first prize of Rs. 5 Lacs from Minoo Shroff, Global President WZCC (centre) and Kersy Bhesania, Managing Director, Climate Control L.L.C.

Kitayun Rustomji (extreme left) and Dr. Rashneh Pardiwalla (extreme right) receiving the second prize of Rs.200,000/- from Minoo Shroff and Kersy Bhesania.

Eminent Jury

The verdict of the judges: All candidates were quite strong in their own right, but what made GoldSeal-SaarGummi India Pvt. Ltd., stand out was Darius Aga’s presentation style.

His plan met with all the criteria and exhibited prospects of a strong commercially successful and scalable business.

76

SynergyZ, December, 2015

L-R: Firdosh Bhesania, Lead Manager, Microsoft Corporation U.S.A, Mahendra Asher, Senior Partner, Mahendra Asher & Co., Firdosh Mehta, Director Engineering, Peco Facet USA, Priyesh Kapadia, Head of Advisory Group BDO Chartered Accountants, Cyrus Vevaina, Erstwhile Managing Director, OTE Group, Muscat, Oman & Yogesh Mehta, Managing Director, Petrochem Middle East.

Business Plan Contest

Business Startup Competition The “Idea, Innovate and Implement” competition held to honor the best and the brightest innovators and entrepreneurs from around the world was a big success. The final round of contest took place at the Enterprise Dubai event held on 19th December, 2014 at the Crowne Plaza Hotel, Dubai. The prize money was Rs. 500,000/- for the first winner and Rs. 200,000/- for the second winner Thirty business plans were received from the participants from around the world. All entries were reviewed. Six finalists were selected to make their final presentation.

The final round of the contest was conducted by Yazdi Tantra, Managing Director, On-Lyne Computer Systems, Mumbai.

A strong Jury was tasked with the responsibility of selecting two winners. The impartial jury asked a series of questions to the finalists and scored each of them. Looking at the quality of finalists, reaching a decision was difficult to say the least.

This made Darius Aga the winner of the First Prize and Dr. Rashneh Paridwalla and Kitayun Rustom the winners of the Second Prize.

Finalists and their Plans Darius Aga Auto Components - Rubber profile Manufacturing plant, Ahmedabad Dr. Rashneh Pardiwala & Kitayun Rustom Schools on Solar

Six Finalists

Freyan Bhathena The Brand Butler Hoshang & Sabrina Karani The playful protégé Sai Bharat Muppalaneni The NanoHealth Chip L to R - Siddiqullah Saifullah, Freyan Bhathena, Dr. Rashneh Pardiwalla, Sabrina Karani, Sai Bharat Muppalaneni and Darius Aga

Siddiqullah Saifullah PFSC-NA high contrast polarizer film sheet

1st Place

2nd Place

Darius Aga, Joint MD, GoldSeal-SaarGummi India Pvt.Ltd. (Left) receiving the first prize of Rs. 5 Lacs from Minoo Shroff, Global President WZCC (centre) and Kersy Bhesania, Managing Director, Climate Control L.L.C.

Kitayun Rustomji (extreme left) and Dr. Rashneh Pardiwalla (extreme right) receiving the second prize of Rs.200,000/- from Minoo Shroff and Kersy Bhesania.

Eminent Jury

The verdict of the judges: All candidates were quite strong in their own right, but what made GoldSeal-SaarGummi India Pvt. Ltd., stand out was Darius Aga’s presentation style.

His plan met with all the criteria and exhibited prospects of a strong commercially successful and scalable business.

76

SynergyZ, December, 2015

L-R: Firdosh Bhesania, Lead Manager, Microsoft Corporation U.S.A, Mahendra Asher, Senior Partner, Mahendra Asher & Co., Firdosh Mehta, Director Engineering, Peco Facet USA, Priyesh Kapadia, Head of Advisory Group BDO Chartered Accountants, Cyrus Vevaina, Erstwhile Managing Director, OTE Group, Muscat, Oman & Yogesh Mehta, Managing Director, Petrochem Middle East.

Holiday Destination

Go Goa A perfect holiday destination Swaying palms, white sands and sparkling waters: the three essential elements that attract over two million visitors annually to Goa’s balmy shores are plentiful in this tiny and glorious slice of India hugging the country’s western coastline, and bounded by the Arabian Sea.

Goa undeniably has its old world charm and the new world adaptability. It has retained its original ethnicity coupled with modern magic. It has preserved its natural surroundings which brings us nearer to the Lord Almighty.

It is a treat to watch the landscape in Goa filled with small houses lined up amongst the back-drop of coconut trees, river and green fields. The locals remain busy with their household work and are fairly relaxed and easy going. Mad rush and speedy lifestyle does not disturb them.

78

SynergyZ, December, 2015

They take their own sweet time to complete their daily chores and remain pleasantly satisfied.

Innumerable restaurants and eating joints, big and small, are definitely the hot spots in Go. The Food in these joints rejuvenates one's taste buds and gives some “kicks.” If you really want to taste the most delicious and lip-smacking food; either meat or fish, you have to visit these joints. Totally fresh, extremely well cooked and served with the old style hospitality. What one eats remains a pleasant memory!

When Adil Shah took over Goa from the Vijayanagar Empire, its territory was confined to the present taluka of Ilhas or Tiswadi and the capital was Elegram or Ela. When Alfonzo de Albuquerque took over on November 25, 1510, it was renamed as ‘Goa’ and became famous as Cidade de Goa (City of Goa), today’s old Goa. Goa has several active Associations and Centres. The two major Institutions are: 1. The Goa Chamber of Commerce 2. Industry and the International Centre.

The Goa Chamber of Commerce and Industry completed 100 years of its fruitful existence in 2008. It has remained active over the years with several committees that take care of social needs and business requirements.

Their Women's Wing which was established in 2005 flourishes with varied events having a sole aim of encouraging entrepreneurship among women in Goa.

The International Centre remains busy as ever and is open 24x7. The Centre was founded in June 1987 and brings together thinkers, scholars, academicians, achievers, sociologists, industrialists and creative people from India and around the world. Offering excellent facilities, it is the place to be in.

Over a period of time this centre has emerged as the hub of sociocultural activities where debates, dialogues and seminars are held on a variety of political, economic and human development issues. The Centre also holds film festivals, exhibitions, workshops, concerts, plays, quiz programs and painting competitions. This is the place where young and old businessmen, professionals, individuals, corporate or social NGOs, educational or cultural organisations arrange events successfully.

opportunity to WZCC members to interact with varied Diaspora for mutual benefit in terms of business and career opportunities and build ties with the local dignitaries and people residing in Goa. A break in Goa can be much more than just a holiday on beautiful beaches. The Indian state is fastdeveloping in terms of trade, food and drink scene that embraces local and international flavours, as well as stylish modern hotels and ancient traditions.

By: Adi Siganporia

With World Zarathushti Chamber of Commerce (WZCC) entering into formal agreement with the Goa Chamber of Commerce and Industry and the International Centre, WZCC will hold the Directors Meet and the WZCC Global AGM in Goa this year end, giving an

SynergyZ, December, 2015

79

Holiday Destination

Go Goa A perfect holiday destination Swaying palms, white sands and sparkling waters: the three essential elements that attract over two million visitors annually to Goa’s balmy shores are plentiful in this tiny and glorious slice of India hugging the country’s western coastline, and bounded by the Arabian Sea.

Goa undeniably has its old world charm and the new world adaptability. It has retained its original ethnicity coupled with modern magic. It has preserved its natural surroundings which brings us nearer to the Lord Almighty.

It is a treat to watch the landscape in Goa filled with small houses lined up amongst the back-drop of coconut trees, river and green fields. The locals remain busy with their household work and are fairly relaxed and easy going. Mad rush and speedy lifestyle does not disturb them.

78

SynergyZ, December, 2015

They take their own sweet time to complete their daily chores and remain pleasantly satisfied.

Innumerable restaurants and eating joints, big and small, are definitely the hot spots in Go. The Food in these joints rejuvenates one's taste buds and gives some “kicks.” If you really want to taste the most delicious and lip-smacking food; either meat or fish, you have to visit these joints. Totally fresh, extremely well cooked and served with the old style hospitality. What one eats remains a pleasant memory!

When Adil Shah took over Goa from the Vijayanagar Empire, its territory was confined to the present taluka of Ilhas or Tiswadi and the capital was Elegram or Ela. When Alfonzo de Albuquerque took over on November 25, 1510, it was renamed as ‘Goa’ and became famous as Cidade de Goa (City of Goa), today’s old Goa. Goa has several active Associations and Centres. The two major Institutions are: 1. The Goa Chamber of Commerce 2. Industry and the International Centre.

The Goa Chamber of Commerce and Industry completed 100 years of its fruitful existence in 2008. It has remained active over the years with several committees that take care of social needs and business requirements.

Their Women's Wing which was established in 2005 flourishes with varied events having a sole aim of encouraging entrepreneurship among women in Goa.

The International Centre remains busy as ever and is open 24x7. The Centre was founded in June 1987 and brings together thinkers, scholars, academicians, achievers, sociologists, industrialists and creative people from India and around the world. Offering excellent facilities, it is the place to be in.

Over a period of time this centre has emerged as the hub of sociocultural activities where debates, dialogues and seminars are held on a variety of political, economic and human development issues. The Centre also holds film festivals, exhibitions, workshops, concerts, plays, quiz programs and painting competitions. This is the place where young and old businessmen, professionals, individuals, corporate or social NGOs, educational or cultural organisations arrange events successfully.

opportunity to WZCC members to interact with varied Diaspora for mutual benefit in terms of business and career opportunities and build ties with the local dignitaries and people residing in Goa. A break in Goa can be much more than just a holiday on beautiful beaches. The Indian state is fastdeveloping in terms of trade, food and drink scene that embraces local and international flavours, as well as stylish modern hotels and ancient traditions.

By: Adi Siganporia

With World Zarathushti Chamber of Commerce (WZCC) entering into formal agreement with the Goa Chamber of Commerce and Industry and the International Centre, WZCC will hold the Directors Meet and the WZCC Global AGM in Goa this year end, giving an

SynergyZ, December, 2015

79

Women Entreprenuers

“

TOGETHER WE CAN!

Feminism isn't about making women strong. Women are already strong. It's about changing the way the world perceives that strength.”

G.D. Anderson WE – the Women Entrepreneurs Wing of WZCC celebrated its third anniversary on 14 March 2015. As you may be aware, WE was announced in March 2012 and launched on July 28, 2012 at a special inaugural programme. Since then WE has matured and grown with 53 members at last count.

WE provides a platform for Professional Grooming, Idea Validation, Networking, Strategic Alliances and Enterprise Promotion. It caters to the needs of not just women entrepreneurs but also professionals and those in the corporate sector. To most of us, WE also stands for Women Empowerment. As Behroze Daruwalla, Member WE and Corporate Secretary, International Board, WZCC puts it, “WZCC-WE believes in Women Empowerment to break the “home ceiling”, which is not difficult, but requires courage, education, and above all that “fire in the belly” to impact the lives of others. If you have the above WZCC-WE will provide the support!”

Last September, Homai Mehta took over as Chairperson from Dolly Dhamodiwalla.

Homai says, “The world today is a networking global village. WE champions the cause of ladies who wish to become entrepreneurs or excel in their profession. It empowers women to unleash their potential and accomplish their aspirations.”

To mark the completion of 3 years and celebrate lnternational Women’s Day, WE organised a special event titled “Achieving Your Dreams” that revolved around the theme of acknowledging women’s achievements, recognising their challenges and focussing greater attention on women’s rights and gender equality. It was a vibrant, fun-filled evening with Dr. Zareen Karani Araoz, President of Managing Across Cultures, a global management training, cross- border consulting and leadership coaching firm as the keynote speaker.

This was followed by a panel discussion

80

SynergyZ, December, 2015

L to R Shernaz Mehta, Kamal Messman, Dr. Zarine Karani Aroaz, Behroze Daruwalla, Veera Mundroina, Homai Mehta, Villie Daruvala, Percis Dubash, Dolly Dhamodiwala, Zenobia Davar.

and question answer session with Kamal Messman, Managing Director of Theobroma Patisserie and Zenobia Davar, Founder and Proprietor of ZS Embroideries, joining Dr. Aroaz as the panellists. Can a celebration ever be complete without cutting a cake? Most certainly not! The committee along with the speakers did the honours and everyone enjoyed the delicious cake gifted

by Kamal Messman! The programme was attended by 37 participants and 4 new members were enrolled.

On 31 January, 2015, WE started the new year with a bang with a programme on “Enhanced Productivity Using Computer and Mobile Apps,” by Yazdi Tantra.

This programme was organised as WE felt that it was imperative for women to be up-to-date with the latest in technology. This turned out to be one of our most wellattended programmes with 46 participants.

It was heartening to see the enthusiastic response and even more encouraging was the fact that enrollment of women members has increased. At each program WE has managed to enroll and bring into their fold more and more women members.

Farida Dahee, WE Member and a Certified Image Consultant, gave a presentation on 11 October, 2014, on the “Importance of First Impression”. During the workshop women learnt techniques of professional dressing as per International and Indian style scales and the importance of make-up.

The earlier programmes of WE focused on various aspects like Finding Your Personal Power, Empowering for Growth and Sharpening your Speaking Skills for Better Networking.

WE is going strong and hopes to make a bigger and better impact in the days to come!

The WE Committee consists of: • Ms. Homai Mehta, Chairperson • Ms. Dolly Dhamodiwala, Immediate Past Chairperson • Ms. Villie Daruvala, Vice Chairperson • Ms. Percis Dubash, Secretary • Ms. Behroze Daruwalla, Member WE and Corporate Secretary, International Board, WZCC • Ms. Veera Mundroina, Member, WE and WZCC, Mumbai.

Contact Details in Dubai Mrs. Sheela Gala Tel: 00971 04 3511836 Mobile: 00971 55 8735093 / 56 9400647 Email: projects@verticalgreensuae.com Website: www.verticalgreensuae.com

Vertical Greens is a well-established landscaping company in India and Dubai. With over 40 years of industry experience in traditional landscaping to latest concepts of urban and sustainable gardening it provides total Green Solutions to setting up of Vertical gardens, Green Roofs and Roof Top Gardening.

Women Entreprenuers

“

TOGETHER WE CAN!

Feminism isn't about making women strong. Women are already strong. It's about changing the way the world perceives that strength.”

G.D. Anderson WE – the Women Entrepreneurs Wing of WZCC celebrated its third anniversary on 14 March 2015. As you may be aware, WE was announced in March 2012 and launched on July 28, 2012 at a special inaugural programme. Since then WE has matured and grown with 53 members at last count.

WE provides a platform for Professional Grooming, Idea Validation, Networking, Strategic Alliances and Enterprise Promotion. It caters to the needs of not just women entrepreneurs but also professionals and those in the corporate sector. To most of us, WE also stands for Women Empowerment. As Behroze Daruwalla, Member WE and Corporate Secretary, International Board, WZCC puts it, “WZCC-WE believes in Women Empowerment to break the “home ceiling”, which is not difficult, but requires courage, education, and above all that “fire in the belly” to impact the lives of others. If you have the above WZCC-WE will provide the support!”

Last September, Homai Mehta took over as Chairperson from Dolly Dhamodiwalla.

Homai says, “The world today is a networking global village. WE champions the cause of ladies who wish to become entrepreneurs or excel in their profession. It empowers women to unleash their potential and accomplish their aspirations.”

To mark the completion of 3 years and celebrate lnternational Women’s Day, WE organised a special event titled “Achieving Your Dreams” that revolved around the theme of acknowledging women’s achievements, recognising their challenges and focussing greater attention on women’s rights and gender equality. It was a vibrant, fun-filled evening with Dr. Zareen Karani Araoz, President of Managing Across Cultures, a global management training, cross- border consulting and leadership coaching firm as the keynote speaker.

This was followed by a panel discussion

80

SynergyZ, December, 2015

L to R Shernaz Mehta, Kamal Messman, Dr. Zarine Karani Aroaz, Behroze Daruwalla, Veera Mundroina, Homai Mehta, Villie Daruvala, Percis Dubash, Dolly Dhamodiwala, Zenobia Davar.

and question answer session with Kamal Messman, Managing Director of Theobroma Patisserie and Zenobia Davar, Founder and Proprietor of ZS Embroideries, joining Dr. Aroaz as the panellists. Can a celebration ever be complete without cutting a cake? Most certainly not! The committee along with the speakers did the honours and everyone enjoyed the delicious cake gifted

by Kamal Messman! The programme was attended by 37 participants and 4 new members were enrolled.

On 31 January, 2015, WE started the new year with a bang with a programme on “Enhanced Productivity Using Computer and Mobile Apps,” by Yazdi Tantra.

This programme was organised as WE felt that it was imperative for women to be up-to-date with the latest in technology. This turned out to be one of our most wellattended programmes with 46 participants.

It was heartening to see the enthusiastic response and even more encouraging was the fact that enrollment of women members has increased. At each program WE has managed to enroll and bring into their fold more and more women members.

Farida Dahee, WE Member and a Certified Image Consultant, gave a presentation on 11 October, 2014, on the “Importance of First Impression”. During the workshop women learnt techniques of professional dressing as per International and Indian style scales and the importance of make-up.

The earlier programmes of WE focused on various aspects like Finding Your Personal Power, Empowering for Growth and Sharpening your Speaking Skills for Better Networking.

WE is going strong and hopes to make a bigger and better impact in the days to come!

The WE Committee consists of: • Ms. Homai Mehta, Chairperson • Ms. Dolly Dhamodiwala, Immediate Past Chairperson • Ms. Villie Daruvala, Vice Chairperson • Ms. Percis Dubash, Secretary • Ms. Behroze Daruwalla, Member WE and Corporate Secretary, International Board, WZCC • Ms. Veera Mundroina, Member, WE and WZCC, Mumbai.

Contact Details in Dubai Mrs. Sheela Gala Tel: 00971 04 3511836 Mobile: 00971 55 8735093 / 56 9400647 Email: projects@verticalgreensuae.com Website: www.verticalgreensuae.com

Vertical Greens is a well-established landscaping company in India and Dubai. With over 40 years of industry experience in traditional landscaping to latest concepts of urban and sustainable gardening it provides total Green Solutions to setting up of Vertical gardens, Green Roofs and Roof Top Gardening.

WZCC News

WZCC AGM in Dubai Dubai, a dynamic International business destination with its robust infrastructure and transparent business friendly policies positioned midway between Europe and the Far East, was the destination for the World Zarathushti Chamber of Commerce Global AGM 2014, which took place on 18th December, 2014, at the prestigious 5-star Hotel, the Crowne Plaza located on Sheikh Zayed Road, near the Dubai International Convention Center.

The gathering at the AGM was truly of an International flavor with the Zarathushti diaspora from all over the Globe including the Zarathushtis from Dubai.

Firdosh Mehta

Cost Efficiency which finally made fruitful contribution to his business.

Adi Siganporia then narrated interesting episodes of how the House of TATA activated ideal characteristics of honesty and humility and how these characteristics got imbibed in people down the line.

His presentation was followed by the Economic Forum's Panel Discussion, ‘Ups & Downs of Entrepreneurial Ethos.’

The Anchor, Phili Kharas steered the Panel Discussion with interesting queries which brought the best out of the Panel Members.

(L to R) Captain Percy Master, Phili Kharas, Edul Davar and Adi Siganporia

Minoo Shroff, WZCC Global President

Minoo Shroff, the Global President welcomed the guests in his exclusive and proficient style and emphasized the objectives of WZCC. He informed the gathering that WZCC was spreading its wings in India to other centres besides Mumbai and Pune and are targeting fast developing cities in the States of Gujarat and Maharashtra which are now becoming important industrial hubs. He informed the members about the MOU signed with Goa Chamber of Commerce to collaborate programs and networking. After the usual formalities, Firdosh Mehta of Canada gave a presentation on “Corporate Social Responsibility.”

He emphasized the importance of this aspect particularly in the context of today’s complex world and appreciated the efforts put in by the House of TATA. 82

SynergyZ, December, 2015

The Anchor for this Panel discussion was Phili P. Kharas, Entrepreneur and Director-International Board. The Speakers were : Capt. Percy Master, Chairman & Managing Director of Master Group of Company, Edul Daver (Entrepreneur from USA) and Adi Siganporia, Chairman-WZCC Mumbai Chapter.

Capt. Percy Master narrated his journey towards being a successful entrepreneur and mentioned practical aspects of how he tackled various barriers coming his way with determination, zeal and perseverance.

With continuous tenacity and sincerity of purpose he has ultimately been able to reach his desired goals.

Edul Daver also came out with practical instances of how enthusiasm and spirit of moving further without inhibition made him highly successful entrepreneur that too in the most competitive country like U.S.A. He exhibited his tactful understanding of Human Relations and financial prudence together with

Lunch was then followed by a Jashan ceremony led by the Vada Dasturji Saheb Khurshed Dastur from Udvada.

The Jashan was very well attended

by WZCC members and others from Dubai and upcountry diaspora.

The much awaited Event of the Day – “The Award Ceremony” – was steered by Global President, Minoo Shroff. He welcomed the Chief Guest, Lord Karan Billioria, C.B.E., D.L. along with the elite members of our Community. He congratulated Lord Karan Billimoria for being installed as the Chancellor of University of Birmingham in July 2014. In his inimitable style he pronounced the hopeful phase for Indian Economy now led by the decisive and bold Prime Minister Mr. Narendra Modi. He then narrated the excellent efforts put in by the two most vibrant Chapters of WZCC – namely Mumbai and Pune along with the nurturing zeal of “WE” – Women Entrepreneurs.

Lord Karan Bilimoria, C.B.E., D.L.

Lord Karan Billimoria addressed the elite gathering by narrating his entrepreneurial adventure of founding the Cobra Beer Co. He stated that his entrepreneurial journey started by importing polo sticks from India into U.K. He also experimented with importing of fashion goods, fabrics and other products from India. In 1989, after completing his import-export venture, he along with his friend, Arjun Reddy, founded the Cobra Beer in a little flat in Fulham, London. The idea for the beer had come up while he was a student at Cambridge, where he regularly ate his meals at Indian restaurants.

There he noticed that the regular lager was too gassy and bloating to be enjoyed with food and ale was too bitter to accompany a meal. He then came up with the concept for a beer that had “the refreshing qualities of a lager” but “the smoothness and drinkability of an ale” to accompany food – in particular Indian food and curry. At that time, he stated, he had a student debt of £ 20,000 and funds to start the business were not easy to find. He borrowed money from various sources including from a bank and Cobra commenced operations.

Cobra was brewed in Bangalore and it was imported to Britain. In a battered old Citroën, he himself began distributing 15 cases of beer at a time across London and subsequently outside it. The task was very challenging because penetrating Britain’s highly competitive business market required an innovative approach and UK was also in an economic recession. Cobra took off in these circumstances by creating

a niche for itself in the market. It was marketed and sold as a perfect drink to go with Indian food. Cobra began to be sold across the United Kingdom in thousands of India restaurants and the business began to grow extending into the pub and bar sector and also being sold in major supermarkets.

Lord Karan Bilimoria exhibited how self-confidence, innovation and total commitment to achieve the desired goal can transform dreams into a reality. Cobra Beer took birth and created a storm in a very competitive atmosphere in U.K, within five years. This Brand scored one million mark in Sales Revenue.

By 2001, the turnover reached £ 13 Million. By 2007, Cobra got sold in 45 countries and crossed £ 100 million target by 2010.

Mickey Mehta - Health Guru

WZCC Members enjoying the AGM

Minocher Patel

Minocher Patel then regaled the audience with his Keynote speech on “Power of Happy Leadership." He urged the audience that they should all the time remain positive, happy and ensure that they make others happy. His talk was full of humour and very well appreciated by all those who were present.

The well-known Health Guru, Mickey Mehta took the audience on an interesting journey towards ‘Good Health’ coupled with the useful principles of Zoroastrian Religion. He emphasized that physical and mental exercises together with spiritual/religious bent of mind can keep all of us well giving “Disease-free Life” to our community, which alone will lead to reversal of ageing process.

Aspi Antia, Board Member WZCC, Mumbai

Rohinton Rivetna, Roshan Rivetna & Hoshang Karani

Rustom & Roxy Jokhi

SynergyZ, December, 2015

83

WZCC News

WZCC AGM in Dubai Dubai, a dynamic International business destination with its robust infrastructure and transparent business friendly policies positioned midway between Europe and the Far East, was the destination for the World Zarathushti Chamber of Commerce Global AGM 2014, which took place on 18th December, 2014, at the prestigious 5-star Hotel, the Crowne Plaza located on Sheikh Zayed Road, near the Dubai International Convention Center.

The gathering at the AGM was truly of an International flavor with the Zarathushti diaspora from all over the Globe including the Zarathushtis from Dubai.

Firdosh Mehta

Cost Efficiency which finally made fruitful contribution to his business.

Adi Siganporia then narrated interesting episodes of how the House of TATA activated ideal characteristics of honesty and humility and how these characteristics got imbibed in people down the line.

His presentation was followed by the Economic Forum's Panel Discussion, ‘Ups & Downs of Entrepreneurial Ethos.’

The Anchor, Phili Kharas steered the Panel Discussion with interesting queries which brought the best out of the Panel Members.

(L to R) Captain Percy Master, Phili Kharas, Edul Davar and Adi Siganporia

Minoo Shroff, WZCC Global President

Minoo Shroff, the Global President welcomed the guests in his exclusive and proficient style and emphasized the objectives of WZCC. He informed the gathering that WZCC was spreading its wings in India to other centres besides Mumbai and Pune and are targeting fast developing cities in the States of Gujarat and Maharashtra which are now becoming important industrial hubs. He informed the members about the MOU signed with Goa Chamber of Commerce to collaborate programs and networking. After the usual formalities, Firdosh Mehta of Canada gave a presentation on “Corporate Social Responsibility.”

He emphasized the importance of this aspect particularly in the context of today’s complex world and appreciated the efforts put in by the House of TATA. 82

SynergyZ, December, 2015

The Anchor for this Panel discussion was Phili P. Kharas, Entrepreneur and Director-International Board. The Speakers were : Capt. Percy Master, Chairman & Managing Director of Master Group of Company, Edul Daver (Entrepreneur from USA) and Adi Siganporia, Chairman-WZCC Mumbai Chapter.

Capt. Percy Master narrated his journey towards being a successful entrepreneur and mentioned practical aspects of how he tackled various barriers coming his way with determination, zeal and perseverance.

With continuous tenacity and sincerity of purpose he has ultimately been able to reach his desired goals.

Edul Daver also came out with practical instances of how enthusiasm and spirit of moving further without inhibition made him highly successful entrepreneur that too in the most competitive country like U.S.A. He exhibited his tactful understanding of Human Relations and financial prudence together with

Lunch was then followed by a Jashan ceremony led by the Vada Dasturji Saheb Khurshed Dastur from Udvada.

The Jashan was very well attended

by WZCC members and others from Dubai and upcountry diaspora.

The much awaited Event of the Day – “The Award Ceremony” – was steered by Global President, Minoo Shroff. He welcomed the Chief Guest, Lord Karan Billioria, C.B.E., D.L. along with the elite members of our Community. He congratulated Lord Karan Billimoria for being installed as the Chancellor of University of Birmingham in July 2014. In his inimitable style he pronounced the hopeful phase for Indian Economy now led by the decisive and bold Prime Minister Mr. Narendra Modi. He then narrated the excellent efforts put in by the two most vibrant Chapters of WZCC – namely Mumbai and Pune along with the nurturing zeal of “WE” – Women Entrepreneurs.

Lord Karan Bilimoria, C.B.E., D.L.

Lord Karan Billimoria addressed the elite gathering by narrating his entrepreneurial adventure of founding the Cobra Beer Co. He stated that his entrepreneurial journey started by importing polo sticks from India into U.K. He also experimented with importing of fashion goods, fabrics and other products from India. In 1989, after completing his import-export venture, he along with his friend, Arjun Reddy, founded the Cobra Beer in a little flat in Fulham, London. The idea for the beer had come up while he was a student at Cambridge, where he regularly ate his meals at Indian restaurants.

There he noticed that the regular lager was too gassy and bloating to be enjoyed with food and ale was too bitter to accompany a meal. He then came up with the concept for a beer that had “the refreshing qualities of a lager” but “the smoothness and drinkability of an ale” to accompany food – in particular Indian food and curry. At that time, he stated, he had a student debt of £ 20,000 and funds to start the business were not easy to find. He borrowed money from various sources including from a bank and Cobra commenced operations.

Cobra was brewed in Bangalore and it was imported to Britain. In a battered old Citroën, he himself began distributing 15 cases of beer at a time across London and subsequently outside it. The task was very challenging because penetrating Britain’s highly competitive business market required an innovative approach and UK was also in an economic recession. Cobra took off in these circumstances by creating

a niche for itself in the market. It was marketed and sold as a perfect drink to go with Indian food. Cobra began to be sold across the United Kingdom in thousands of India restaurants and the business began to grow extending into the pub and bar sector and also being sold in major supermarkets.

Lord Karan Bilimoria exhibited how self-confidence, innovation and total commitment to achieve the desired goal can transform dreams into a reality. Cobra Beer took birth and created a storm in a very competitive atmosphere in U.K, within five years. This Brand scored one million mark in Sales Revenue.

By 2001, the turnover reached £ 13 Million. By 2007, Cobra got sold in 45 countries and crossed £ 100 million target by 2010.

Mickey Mehta - Health Guru

WZCC Members enjoying the AGM

Minocher Patel

Minocher Patel then regaled the audience with his Keynote speech on “Power of Happy Leadership." He urged the audience that they should all the time remain positive, happy and ensure that they make others happy. His talk was full of humour and very well appreciated by all those who were present.

The well-known Health Guru, Mickey Mehta took the audience on an interesting journey towards ‘Good Health’ coupled with the useful principles of Zoroastrian Religion. He emphasized that physical and mental exercises together with spiritual/religious bent of mind can keep all of us well giving “Disease-free Life” to our community, which alone will lead to reversal of ageing process.

Aspi Antia, Board Member WZCC, Mumbai

Rohinton Rivetna, Roshan Rivetna & Hoshang Karani

Rustom & Roxy Jokhi

SynergyZ, December, 2015

83

WZCC Awards Ceremony

WZCC Awards Ceremony about buying the Powder’s Division.

An agreement was finally reached and he quickly learned about assetbased financing and put together a leveraged management buy-out.

He invited seven other employees to participate and was able to keep 100% of the equity within the group.

Behroze Daruwalla, Global Secretary-International Board, announced the Awardees for the year 2014.

Edul Daver was the recipient of the Outstanding Zarathushti Entrepreneur Award for the Year 2014

The new company, ACuPowder International LLC was a very risky, highly leveraged buyout venture, at a debt to equity 60:1 ratio. Edul as CEO/President, implemented “Open Book Management” techniques with all employees to have a stake in the business and sharing 20% of pretax profits. The employees responded and the results were better than Edul’s wildest expectations. It was magic. Edul is a strong believer in giving back to the organizations, community ad country that has shaped his values and helped to create opportunities for him.

Short Profile: Edul Daver Edul Daver came to the US in 1966, after attending the Doon School in Dehradun and obtaining his B.Tech. in Metallurgical Engineering from IIT-Bombay, India. This was followed by an MS in Metallurgical Engineering from the University of Wisconsin, Madison in 1967, an MBA in Industrial Management from Farleigh Dickinson University, NJ in 1976 and OPM (Owner President Manager) Program from Harvard University in 1999.

Edul joined Alcan Metal Powders in the R&D and Technical area obtaining three Patents along the way. Alcan then started disinvesting downstream companies to concentrate on its core business.

Edul proactively approached Alcan 84

SynergyZ, December, 2015

Nina Godiwalla was the recipient of the Outstanding Zarathushti Professional Award for the Year 2014 Short Profile: Nina Godiwalla Nina Adil Godiwalla, is a Banker at Morgan Stanley, Best-selling author of Suits: A Woman on Wall Street, Nationally and Internationally Renowned Speaker, Entrepreneur: Founder and CEO of MindWorks Leadership .

In 2011, Ms. Godiwalla made history with the launch of her internationally bestselling book, Suits: A Woman on Wall Street.

She’s the first minority woman to write an insider’s account of the investment banking world. Suits is about her experience at Morgan Stanley, considered one of Wall Street’s most powerful banks in USA. Today and Texas Monthly chose Suits as a top pick and FORTUNE Magazine and CNN described it as a “must read.” After reading about her international press, several MBA programs including University of Texas and New York University chose Suits as required reading.

At Morgan Stanley she closed some of the year’s most notable financial transactions including a $2.5 billion debt offering by Tyco International and $1 billion equity offering by Gillette. After UT, she continued her strong educational track record with scholarships for two Ivy League masters degrees, an MA from Dartmouth and an MBA from The Wharton School of Business.

She is the CEO of MindWorks Leadership, a member of one of the most prestigious speakers’ bureaus in the US, and is an often sought after speaker internationally. MindWorks’ mission is to create leaders who are comfortable “Leading from Within” or changing their mindset to better lead others. She teaches values based on Zoroastrianism’s Good thoughts, Good Words and Good Deeds.

Nina is a dynamic leader and an excellent speaker. She is very forthcoming with the challenges that she has faced as the daughter of immigrants. Her book chronicles those experiences with love and humor. Through her many ventures and connections she is not only a good entrepreneur but a great ambassador for the Zoroastrian community.

Ms Godiwalla unfortunately could not be present at the Awards Ceremony for personal reasons.

Shirrin Kumaana - Wadia was the recipient of the Outstanding Young Zarathushti Professional Award for the year 2014 Short Profile: Shirrin KumaanaWadia Shirrin Kumaana-Wadia is a leading Interior Designer with over 10 years experience in projects across three continents. Shirrin graduated with a Bachelors of Architecture from the Universityof Bombay in 2002, and is licensed with the Indian Institute of Architects. After a year of professional work in Mumbai-India, she was offered a design studio position at the acclaimed Pierre Court Design Studio in New York.

Shirrin moved to New York City in 2003, as an Intermediate Designer and over the last decade has risen to Associate Principal at Pierre Court Design. She heads the Hospitality Design Team of more than 15 people spread over three offices in New York, USA; Lyon, France and Manama, Bahrain.

In 2011, the entrepreneurial urge got the better of Shirrin and she started her own design studio under the name of MAZDA Designs. This new business allows Shirrin the flexibility to choose projects where she can push the design boundary out of the regular norm and allows her the choice to work with clients who like very unique one-off design solutions, be it entire residences or custom furniture pieces.

In the short two and a half years, MAZDA Designs has showcased design excellence and Zarathushti entrepreneurial skills to carve out a niche amongst design professionals.

Shirrin strives to create design solutions that are not dependent on large unlimited budgets. She inculcates her personal philosophy of creating happiness for the user in the spaces she designs, as her first principle of design.

Shirrin is an active member of the Zoroastrial Association of greater New York and a regular at its events and functions. Last year she performed salsa at the XVI North American Zarathushti Congress in Rye, New York at the Grand Banquet Night.

Shirrin is passionate about Parsi matters and about the inter-twining of culture and society in a radically changing world. Her main thrust is to understand the continuation of traditions and practices in the Zarathushti diaspora especially in North America.

The Global President then honoured the WZCC-GEMS by presenting Mementos to Meher Bhesania, Behroze Daruwalla, Yazdi Tantra, Phili Kharas, Adi Siganporia and Aspi Antia. These Gems according to Minoo Shroff are the ones who have truly dedicated their efforts towards promoting the objectives of WZCC. The evening ended with cocktails and sumptuous dinner served by Hotel Crowne Plaza.

Pictures from the Event

SynergyZ, December, 2015

85

WZCC Awards Ceremony

WZCC Awards Ceremony about buying the Powder’s Division.

An agreement was finally reached and he quickly learned about assetbased financing and put together a leveraged management buy-out.

He invited seven other employees to participate and was able to keep 100% of the equity within the group.

Behroze Daruwalla, Global Secretary-International Board, announced the Awardees for the year 2014.

Edul Daver was the recipient of the Outstanding Zarathushti Entrepreneur Award for the Year 2014

The new company, ACuPowder International LLC was a very risky, highly leveraged buyout venture, at a debt to equity 60:1 ratio. Edul as CEO/President, implemented “Open Book Management” techniques with all employees to have a stake in the business and sharing 20% of pretax profits. The employees responded and the results were better than Edul’s wildest expectations. It was magic. Edul is a strong believer in giving back to the organizations, community ad country that has shaped his values and helped to create opportunities for him.

Short Profile: Edul Daver Edul Daver came to the US in 1966, after attending the Doon School in Dehradun and obtaining his B.Tech. in Metallurgical Engineering from IIT-Bombay, India. This was followed by an MS in Metallurgical Engineering from the University of Wisconsin, Madison in 1967, an MBA in Industrial Management from Farleigh Dickinson University, NJ in 1976 and OPM (Owner President Manager) Program from Harvard University in 1999.

Edul joined Alcan Metal Powders in the R&D and Technical area obtaining three Patents along the way. Alcan then started disinvesting downstream companies to concentrate on its core business.

Edul proactively approached Alcan 84

SynergyZ, December, 2015

Nina Godiwalla was the recipient of the Outstanding Zarathushti Professional Award for the Year 2014 Short Profile: Nina Godiwalla Nina Adil Godiwalla, is a Banker at Morgan Stanley, Best-selling author of Suits: A Woman on Wall Street, Nationally and Internationally Renowned Speaker, Entrepreneur: Founder and CEO of MindWorks Leadership .

In 2011, Ms. Godiwalla made history with the launch of her internationally bestselling book, Suits: A Woman on Wall Street.

She’s the first minority woman to write an insider’s account of the investment banking world. Suits is about her experience at Morgan Stanley, considered one of Wall Street’s most powerful banks in USA. Today and Texas Monthly chose Suits as a top pick and FORTUNE Magazine and CNN described it as a “must read.” After reading about her international press, several MBA programs including University of Texas and New York University chose Suits as required reading.

At Morgan Stanley she closed some of the year’s most notable financial transactions including a $2.5 billion debt offering by Tyco International and $1 billion equity offering by Gillette. After UT, she continued her strong educational track record with scholarships for two Ivy League masters degrees, an MA from Dartmouth and an MBA from The Wharton School of Business.

She is the CEO of MindWorks Leadership, a member of one of the most prestigious speakers’ bureaus in the US, and is an often sought after speaker internationally. MindWorks’ mission is to create leaders who are comfortable “Leading from Within” or changing their mindset to better lead others. She teaches values based on Zoroastrianism’s Good thoughts, Good Words and Good Deeds.

Nina is a dynamic leader and an excellent speaker. She is very forthcoming with the challenges that she has faced as the daughter of immigrants. Her book chronicles those experiences with love and humor. Through her many ventures and connections she is not only a good entrepreneur but a great ambassador for the Zoroastrian community.

Ms Godiwalla unfortunately could not be present at the Awards Ceremony for personal reasons.

Shirrin Kumaana - Wadia was the recipient of the Outstanding Young Zarathushti Professional Award for the year 2014 Short Profile: Shirrin KumaanaWadia Shirrin Kumaana-Wadia is a leading Interior Designer with over 10 years experience in projects across three continents. Shirrin graduated with a Bachelors of Architecture from the Universityof Bombay in 2002, and is licensed with the Indian Institute of Architects. After a year of professional work in Mumbai-India, she was offered a design studio position at the acclaimed Pierre Court Design Studio in New York.

Shirrin moved to New York City in 2003, as an Intermediate Designer and over the last decade has risen to Associate Principal at Pierre Court Design. She heads the Hospitality Design Team of more than 15 people spread over three offices in New York, USA; Lyon, France and Manama, Bahrain.

In 2011, the entrepreneurial urge got the better of Shirrin and she started her own design studio under the name of MAZDA Designs. This new business allows Shirrin the flexibility to choose projects where she can push the design boundary out of the regular norm and allows her the choice to work with clients who like very unique one-off design solutions, be it entire residences or custom furniture pieces.

In the short two and a half years, MAZDA Designs has showcased design excellence and Zarathushti entrepreneurial skills to carve out a niche amongst design professionals.

Shirrin strives to create design solutions that are not dependent on large unlimited budgets. She inculcates her personal philosophy of creating happiness for the user in the spaces she designs, as her first principle of design.

Shirrin is an active member of the Zoroastrial Association of greater New York and a regular at its events and functions. Last year she performed salsa at the XVI North American Zarathushti Congress in Rye, New York at the Grand Banquet Night.

Shirrin is passionate about Parsi matters and about the inter-twining of culture and society in a radically changing world. Her main thrust is to understand the continuation of traditions and practices in the Zarathushti diaspora especially in North America.

The Global President then honoured the WZCC-GEMS by presenting Mementos to Meher Bhesania, Behroze Daruwalla, Yazdi Tantra, Phili Kharas, Adi Siganporia and Aspi Antia. These Gems according to Minoo Shroff are the ones who have truly dedicated their efforts towards promoting the objectives of WZCC. The evening ended with cocktails and sumptuous dinner served by Hotel Crowne Plaza.

Pictures from the Event

SynergyZ, December, 2015

85

Event - WZCC WE Wing, Pune

The Professional Edge

A women's empowerment initiative by WZCC, WE Wing, Pune Chapter

With best wishes from :

With Withbest bestwishes wishesfrom from: :

World WorldZarathushti ZarathushtiChamber ChamberofofCommerce Commerce- Pune - Pune Chapter. hushti Chamber of Commerce - PuneChapter.

Chapter.

rs :

irman

Committee Committeemembers members: : Chairperson Chairperson : Mahrukh Bharucha Vice ViceChairman Chairman : Khushru Minocherhomji Immediate ImmediatePast PastChairman Chairman : Viraf Deboo Treasurer Treasurer : Tehmasp Bharucha Secretary Secretary : Naazneen Kothavala Accounts Accounts : Rohinton Udachia Member Member : Porus Dadachanji Member Member : Umeed Kothavala Member Member : Ardaviraf Sinor

email: wzccpune@gmail.com

‘The Professional Edge’ was a month long initiative, carried out on all weekends of September 2015 by WZCC WE Wing Pune Chapter, that aimed at equipping women from all walks of life with the business acumen required to set up successful, independent businesses.

15 ladies were part of this initiative who are primarily wanting to set up their own businesses and journeyed down over the 4 weekends to get a 360 degree understanding of developing and managing their own businesses.

The Professional Edge initiative is the brainchild of WZCC (Pune) Chairman, Mahrukh Bharucha. The Program commenced on the 5th of September and ended on the 27th September, 2015.

: : Mahrukh MahrukhBharucha Bharucha

The first weekend offered the participants an insight into

: : Khushru KhushruMinocherhomji Minocherhomji

Pictures from the event

‘The Elements of a Business Plan’, and ‘Fundamentals of Banking & Finance.’ The learning sessions were interspersed by inspiring case studies

by Thrity Poonawalla and Sarika Mahashabde.

The second weekend offered an insight into ‘Social Media for Business Development’; ‘Basics of Marketing’; ‘Business Law’; ‘Understanding Sales’, and ‘Soft Skills.’

The third weekend offered insights on the ‘Essentials in Leadership, ‘Interpersonal Skills’, ‘Team Building’, ‘Presentation Skills for an Elevator Pitch’ and ‘Work life Balance.’

The last day saw a flurry of activities with Individual customizations of final plans.

15 beaming participants received their Certificates of Completion for the program. WZCC, Pune’s

WE wing is already being flooded with requests for a follow-up to this program, a repeat for those who missed it and demands for one that includes men!

Congratulations to Speakers/ Mentors who made the program a success: Tehmasp Bharucha; Umeed Kothavala; Khushru Minocherhomji; Jayesh Parmar; Aditi Bharadwaj; Naazneen Kothavala; Porus Doctor; Farida Dahee; Behzad Randeria; Naazneen Kothavala, Viraf Deboo, and Komal Khilnani.

Dignitaries at the event on concluding day: Chief Guest: Mrs. Arnavaz Damania Guest of Honour: Mr. Minoo Shroff By: Behzad Randeria

: : Viraf VirafDeboo Deboo : : Tehmasp TehmaspBharucha Bharucha : : Naazneen NaazneenKothavala Kothavala : : Rohinton RohintonUdachia Udachia : : Porus PorusDadachanji Dadachanji

Minoo Shroff, WZCC, Global President

Mahrukh Bharucha Chairperson, WZCC, Pune Chapter

Mrs. Arnavaz Damania Chief Guest at the event

Nazeen Kothavala Secretary, WZCC, Pune Chapter welcoming Arnavaz Damania

WE Working committee members and 15 participants

: : Umeed UmeedKothavala Kothavala : : Ardaviraf ArdavirafSinor Sinor

email: email:wzccpune@gmail.com wzccpune@gmail.com

Viraf Deboo Immediate Past Chairman, WZCC, Pune Chapter

SynergyZ, December, 2015

87

Event - WZCC WE Wing, Pune

The Professional Edge

A women's empowerment initiative by WZCC, WE Wing, Pune Chapter

With best wishes from :

With Withbest bestwishes wishesfrom from: :

World WorldZarathushti ZarathushtiChamber ChamberofofCommerce Commerce- Pune - Pune Chapter. hushti Chamber of Commerce - PuneChapter.

Chapter.

rs :

irman

Committee Committeemembers members: : Chairperson Chairperson : Mahrukh Bharucha Vice ViceChairman Chairman : Khushru Minocherhomji Immediate ImmediatePast PastChairman Chairman : Viraf Deboo Treasurer Treasurer : Tehmasp Bharucha Secretary Secretary : Naazneen Kothavala Accounts Accounts : Rohinton Udachia Member Member : Porus Dadachanji Member Member : Umeed Kothavala Member Member : Ardaviraf Sinor

email: wzccpune@gmail.com

‘The Professional Edge’ was a month long initiative, carried out on all weekends of September 2015 by WZCC WE Wing Pune Chapter, that aimed at equipping women from all walks of life with the business acumen required to set up successful, independent businesses.

15 ladies were part of this initiative who are primarily wanting to set up their own businesses and journeyed down over the 4 weekends to get a 360 degree understanding of developing and managing their own businesses.

The Professional Edge initiative is the brainchild of WZCC (Pune) Chairman, Mahrukh Bharucha. The Program commenced on the 5th of September and ended on the 27th September, 2015.

: : Mahrukh MahrukhBharucha Bharucha

The first weekend offered the participants an insight into

: : Khushru KhushruMinocherhomji Minocherhomji

Pictures from the event

‘The Elements of a Business Plan’, and ‘Fundamentals of Banking & Finance.’ The learning sessions were interspersed by inspiring case studies

by Thrity Poonawalla and Sarika Mahashabde.

The second weekend offered an insight into ‘Social Media for Business Development’; ‘Basics of Marketing’; ‘Business Law’; ‘Understanding Sales’, and ‘Soft Skills.’

The third weekend offered insights on the ‘Essentials in Leadership, ‘Interpersonal Skills’, ‘Team Building’, ‘Presentation Skills for an Elevator Pitch’ and ‘Work life Balance.’

The last day saw a flurry of activities with Individual customizations of final plans.

15 beaming participants received their Certificates of Completion for the program. WZCC, Pune’s

WE wing is already being flooded with requests for a follow-up to this program, a repeat for those who missed it and demands for one that includes men!

Congratulations to Speakers/ Mentors who made the program a success: Tehmasp Bharucha; Umeed Kothavala; Khushru Minocherhomji; Jayesh Parmar; Aditi Bharadwaj; Naazneen Kothavala; Porus Doctor; Farida Dahee; Behzad Randeria; Naazneen Kothavala, Viraf Deboo, and Komal Khilnani.

Dignitaries at the event on concluding day: Chief Guest: Mrs. Arnavaz Damania Guest of Honour: Mr. Minoo Shroff By: Behzad Randeria

: : Viraf VirafDeboo Deboo : : Tehmasp TehmaspBharucha Bharucha : : Naazneen NaazneenKothavala Kothavala : : Rohinton RohintonUdachia Udachia : : Porus PorusDadachanji Dadachanji

Minoo Shroff, WZCC, Global President

Mahrukh Bharucha Chairperson, WZCC, Pune Chapter

Mrs. Arnavaz Damania Chief Guest at the event

Nazeen Kothavala Secretary, WZCC, Pune Chapter welcoming Arnavaz Damania

WE Working committee members and 15 participants

: : Umeed UmeedKothavala Kothavala : : Ardaviraf ArdavirafSinor Sinor

email: email:wzccpune@gmail.com wzccpune@gmail.com

Viraf Deboo Immediate Past Chairman, WZCC, Pune Chapter

SynergyZ, December, 2015

87

Information Technology

Usability, And What It Takes To Make Them Click

Systems, software, and web sites often focus on the same specific goals, such as technological capacity, market share, and profit. This approach omits one of the most important goals of the whole process: the end user. If the system doesn’t fit the end users expectations, businesses will be at risk of losing customers to competitors.

Sales and customer fidelity increase when a customeroriented system is designed, and not one that requires the users to adapt themselves to it.

What is Usability?

Usability is when: • It all just makes sense • Easy and intuitive • No manual is needed • Saves the user time • Everything is where the user expects it to be • And it’s a total joy to use!

Concretely, usability is defined by these components: • Speed of learning the system • Efficiency in performing tasks • Time taken by the system to re-establish proficiency • The frequency and severity of errors the user makes, and how easily they can be resolved • Satisfaction obtained from using the system

Now go back – look up internet archives for what web sites looked like in 1995, check out software from the ‘80s! What do you think of their UI/UX now?

Why is Usability important?

If a website is difficult to use or visitors get lost while using it, they will simply visit other sites. For a business, usability will help increase customer loyalty and thus profitability, knowing that people tend to use systems that are more user-friendly. Simply put, usability will make the difference between success and failure.

For good Usability • Keep it psychologically appealing – link it with something a human being will relate to. Did you know that on Apple laptops, the little sleep mode light fades in and out in sync with an average adult’s breathing rate? That’s psychological appeal!

found that larger than life images get quickly noticed (but keep them relevant!).

• Have a clear visual hierarchy. Place visual elements per your business goals. What do you want them to see first?

• The current trend toward Flat Design is about towards simple and minimalistic interfaces. Notice how so many web sites have changed to flat design? Look around!

Important: Be sure to go mobile with responsive design. More people are accessing the web on smartphones, tablets, and smartwatches, than regular computers, and this trend will only accelerate. Everything has to be finger friendly to use. Disregard mobile compatibility at your own risk. Your site should take Google’s Mobile-Friendly Test right away!

Neuroscience and Usability?

Neuroscience – the science of the nervous system – should be taken into consideration for usability. If a web site is too complicated to use, the user will have to spend time resolving the problem to get used to it. By measuring the activity of hundreds of thousands of neurons, the NeuroSky device (pictured here) can ‘read’ the nervous system. By understanding human emotions directly, better usability is possible.

Looking ahead User engagement rather than classic usability is what sets effective web design ahead today. While great usability is a baseline requirement, there is far more involved in engaging customers on a website, than simply making sure they can find specific content and perform particular transactions.

Developers and businesses are far more aware of the need for great UI/UX, to attract and retain customers.

We’re already talking about the concept of Customer Experience (CX), which is the totality of all experiences a customer has with a provider, across all interactions over time.

Today’s order is to move beyond traditional usability.

Instead of designing only for what visitors can do on a site, superior web/mobile/software design is now responsible for determining what customers will do.

By: Umeed Kothavala CEO, EXTENTIA Information Technology

• Don’t hide – show! Put what your offerings – what the user is looking for – up front.

• Clarity is absolutely necessary – state clearly what your app, site, or offering can do for the prospective user.

• Visuals matter. Studies in neuroscience research have

Early designers were clueless – things evolved • Usability has its origin with the falling of computer prices in the 1980s, when many started owning PCs • Before that, almost all users were highly skilled and trained specialists – usability was of no need as they knew how to use software efficiently • New users had practically no system training, while the developers continued to assume that the users were competent • Usability with good UI/UX became a key goal when computers were too complex for most users 88

SynergyZ, December, 2015

Look up www.extentia.com/careers

Information Technology

Usability, And What It Takes To Make Them Click

Systems, software, and web sites often focus on the same specific goals, such as technological capacity, market share, and profit. This approach omits one of the most important goals of the whole process: the end user. If the system doesn’t fit the end users expectations, businesses will be at risk of losing customers to competitors.

Sales and customer fidelity increase when a customeroriented system is designed, and not one that requires the users to adapt themselves to it.

What is Usability?

Usability is when: • It all just makes sense • Easy and intuitive • No manual is needed • Saves the user time • Everything is where the user expects it to be • And it’s a total joy to use!

Concretely, usability is defined by these components: • Speed of learning the system • Efficiency in performing tasks • Time taken by the system to re-establish proficiency • The frequency and severity of errors the user makes, and how easily they can be resolved • Satisfaction obtained from using the system

Now go back – look up internet archives for what web sites looked like in 1995, check out software from the ‘80s! What do you think of their UI/UX now?

Why is Usability important?

If a website is difficult to use or visitors get lost while using it, they will simply visit other sites. For a business, usability will help increase customer loyalty and thus profitability, knowing that people tend to use systems that are more user-friendly. Simply put, usability will make the difference between success and failure.

For good Usability • Keep it psychologically appealing – link it with something a human being will relate to. Did you know that on Apple laptops, the little sleep mode light fades in and out in sync with an average adult’s breathing rate? That’s psychological appeal!

found that larger than life images get quickly noticed (but keep them relevant!).

• Have a clear visual hierarchy. Place visual elements per your business goals. What do you want them to see first?

• The current trend toward Flat Design is about towards simple and minimalistic interfaces. Notice how so many web sites have changed to flat design? Look around!

Important: Be sure to go mobile with responsive design. More people are accessing the web on smartphones, tablets, and smartwatches, than regular computers, and this trend will only accelerate. Everything has to be finger friendly to use. Disregard mobile compatibility at your own risk. Your site should take Google’s Mobile-Friendly Test right away!

Neuroscience and Usability?

Neuroscience – the science of the nervous system – should be taken into consideration for usability. If a web site is too complicated to use, the user will have to spend time resolving the problem to get used to it. By measuring the activity of hundreds of thousands of neurons, the NeuroSky device (pictured here) can ‘read’ the nervous system. By understanding human emotions directly, better usability is possible.

Looking ahead User engagement rather than classic usability is what sets effective web design ahead today. While great usability is a baseline requirement, there is far more involved in engaging customers on a website, than simply making sure they can find specific content and perform particular transactions.

Developers and businesses are far more aware of the need for great UI/UX, to attract and retain customers.

We’re already talking about the concept of Customer Experience (CX), which is the totality of all experiences a customer has with a provider, across all interactions over time.

Today’s order is to move beyond traditional usability.

Instead of designing only for what visitors can do on a site, superior web/mobile/software design is now responsible for determining what customers will do.

By: Umeed Kothavala CEO, EXTENTIA Information Technology

• Don’t hide – show! Put what your offerings – what the user is looking for – up front.

• Clarity is absolutely necessary – state clearly what your app, site, or offering can do for the prospective user.

• Visuals matter. Studies in neuroscience research have

Early designers were clueless – things evolved • Usability has its origin with the falling of computer prices in the 1980s, when many started owning PCs • Before that, almost all users were highly skilled and trained specialists – usability was of no need as they knew how to use software efficiently • New users had practically no system training, while the developers continued to assume that the users were competent • Usability with good UI/UX became a key goal when computers were too complex for most users 88

SynergyZ, December, 2015

Look up www.extentia.com/careers