Synergyz Vol 16 Dec 2017

Vol. 16 | Dec., 2017

Journal of the World Zarathushti Chamber of Commerce

KNOWLEDGE BRIEFCASE FOR ENTREPRENEURS & PROFESSIONALS

TOP SKILLS - 2017 Enhancing Employability & Sustainability

Story of Global Indian Sarosh Zaiwalla

Lord Karan Bilimoria on - Make in India Initiative

Exclusive Interview with Sam Balsara the Guru of Advertising

Inaugural address

by Nadir Godrej at WZCC AGM, H.K.

WZCC launches Membership Directory - See SUPPLEMENT attached

Women at the Top on Leadership

THE GREAT

WALL OF

CHINA

A monumental series of walls–erected over the centuries from stone, brick, tampered earth, wood and other materials, to thwart invaders – twists through Chinese history. Today the nation welcomes visitors and the stretch of wall at Juyongguan near Beijing hosts more than a million tourists a year.

The Quiver Tree (Aloe dichotoma) is perhaps one of the best known desert plants in southern Africa, and arguably the most striking floral species in its native landscape. As a result of its beauty, the Quiver Tree has been named the national plant of Namibia. It has a long history of beliefs and people say, that if you dig up one of these trees you will get diamonds in your lifetime, but since these trees are blessed nobody wants to dig them up.

A majestic view of the Wildlife in the Namib Desert - Africa 4 SynergyZ, December, 2017

SynergyZ, December, 2017 5

DECEMBER 2017 VOLUME 16

CONTENTS

15 The President’s Message By: Edul Daver 16 Story of Global Indian Sarosh Zaiwalla The Pathfinder 22 Five Magical Tips on Marketing By: Walt Disney

56 Keynote Address at WZCC AGM, Hong Kong By: Nadir Godrej 58 One Minute Patience How Patience can help Entrepreneurs 60 Celebration of Talent Profiles of dynamic Speakers

24 Make In India can transform India By: Lord Karan Bilimoria CBE DL

64 WZCC AGM - 2016 Hong Kong

26 Seven Behaviours of Successful Entrepreneurs By: Fred Sarkari

68 Sam Balsara – Madison World Shares his views on - What Great Brand Do

30 How to write a One Page Business Plan A rapid approach

70 The GIG Economy - India By: Himanshu Khandelwal

36 Alignment Rules for Strategic Leaders By: Debbie Nicol

72 Business Section Profiles of Business Owners

40 How to get started with a quick elevator Pitch Marketing yourself in 60 seconds

78 Why Product Launches Fail Valuable tips for a smart product launch

42 How to keep a Family Business alive for generations Five valuable Tips for Business Families

80 7 Minutes interview with a Kid Entrepreneur

44 Thinking Critically and Problem Solving Take a test to assess your skills

82 Women at the Top on Leadership

50 Take a Trip of your Lifetime to Iran By: Khodayar Attaie 52 What Entrepreneurship can teach us about life?

Three Important lessons for Entrepreneurs 6 SynergyZ, December, 2017

84 The 10 best Business Ideas A must read article

SynergyZ, December, 2017 7

Singapore

Glimpsis of

Singapore is the skyline of the future

And Modern Destinations

Amsterdam Netherland

Eiffel Tower France

Sydney Harbor Australia

Chinese Mythology, Mid 8th century Nuwa and Fuxi represented as half-snake, half-human creatures.

Kunming China

8 SynergyZ, December, 2017

Barcelona Spain

Take only memories, leave only footprints.

Lake Town of Hallstatt Austria

SynergyZ, December, 2017 9

World’s Top Destinations for Travel and Sightseeing

Message Our top story, this year, is on Sarosh Zaiwalla, the renowned Solicitor in the U.K. He is a fine example of how Zoroastrians not only flourish, but also contribute to societies in which they live in whatever disciplines they pursue.

Meher Bhesania

Norway

Perth, Australia

Switzerland

London, UK 10 SynergyZ, December, 2017

Germany

Niagara Falls, Canada

New York, USA

SKILLS DEVELOPMENT IS YOUR KEY TO SUCCESS IN LIFE

H

ave you ever tried to achieve a goal and attained mediocre results? Have you ever wondered, why other people achieve their goals effortlessly, and succeed at everything they do? The answer is simple. They have acquired better Skills. So, this year, we decided to come out with an issue on 'Knowledge Briefcase for Entrepreneurs and Professionals' which contains valuable information on 'Skills Development.' We thank our experts and authors who have contributed interesting articles ranging from Marketing to Communication to Leadership and more… All these articles will enable our businessmen and professionals to identify the ‘skill gaps,’ and hone their skills for enhancing employability and sustainability.

Ideally, the 'Skills Development Program' follows the 70-20-10 rule, where 70% learning happens by doing, 20% comes from interactions with others, and 10% through training. Many companies in the world are today introducing 'Skills Development Programs' to unlock the potential of talent that drives their businesses.

Similarly, to catalyse the skills landscape in India, the Prime Minister of India and his government introduced the ‘Skill India’ initiative in July 2015, which aims at training over 400 million people in India in different skills by 2022. This program is expected to provide a strong institutional framework at the Center and States for the implementation of skilling activities in the country which is simply amazing!

Another interesting feature which has been added to the journal this year is, the 'WZCC Membership Directory.'

It is for the first time, that such a Directory has been prepared as a supplement and is being distributed along with the journal. It is with a view to maximize growth opportunities, boost long term relationships and help WZCC members to expand commerce and trade activities globally. However, the best part of this exercise was - we were able to nurture the image of WZCC and publish around 400 details of members in the directory.

It was a team effort put in by all WZCC directors and chapter chairs, that got us this far. We hope the directory serves as a meaningful tool to all and provides valuable benefits.

Lots of things are happening at the WZCC so stay tuned with the orgaanisation. Do preserve this copy for future reference, as it not only contains information on 'Skills Development,' but provides tips on how to keep family businesses alive for generations. Then, there is a memorable poem by Nadir Godrej which is very rate to find and was delivered by him in Hong Kong.

Additionally, there is an exclusive interview with Sam Balsara, the guru of advertising and branding himself on – ‘What great brands do.’ So don’t put this issue down until you have finished reading it.

We look forward to receiving interesting news items and articles from your side for the journal's next issue in 2018, so do send them to wzccsynergyz@gmail.com.

Do use SynergyZ as your formal communication channel to advertise your company’s products and services. The tariff is reasonable. For queries, kindly contact wzccindia@on-lyne.com Wishing you all a peaceful and productive 2018!

Meher Bhesania Chairman, SynergyZ

Japan SynergyZ, December, 2017 11

SynergyZ

Vol 16, December 2017 — For Private Circulation Only Registered Office 5750, South Jackson St. Hinsdale, IL 5109 - 60521, Website: www.wzcc.net Global President Edul Daver Editorial Board Burjor Patel, Former General Manager, Khaleej Times, Dubai Kersy Bhesania, Managing Director, Climate Control L.L.C, Dubai Dadi Motiwalla, CEO, mt2, Dubai Yazdi Tantra, Managing Director, On-lyne Computers, Mumbai WZCC Journal Conceived and Developed by: Meher Bhesania, Chairman, SynergyZ Journal designed by: Vilas Bodke, Graphic Designer, Colour Power L.L.C., Dubai.

IS YOUR

WINDOW TO THE WORLD

Journal printed by: Malcolm D. Todiwalla, Ph.: +91 96199 85017 Treasurer: Barjor Bajan P. O. Box 34129, Dubai, UAE. E-mail: sherubaji@gmail.com

................

WZCC INTERNATIONAL BOARD MEMBERS Edul Daver Global President eduldaver@gmail.com Yazdi Tantra Global Vice President yazdit@gmail.com Adi B. Siganporia Global Corp. Secretary adisiganporia@gmail.com Katayun Kapadia Global Hon. Treasurer kkatayun@msn.com Jimmy Medhora Regional Director - Australia jimmymedhora@gmail.com Homi Italia Regional Director - Canada homiitalia@hotmail.com P. P. Kharas Regional Director - India phili.kharas@gmail.com Parviz Varjavand Regional Director - Iran solvolant@yahoo.com Porus Guzdar Regional Director - Middle East porus@incentiveconnections.com Nauzar Manekshaw Regional Director - U.K. nm@mieraconsulting.com Rustom Engineer Regional Director - USA rustom47@hotmail.com Neville Shroff Director - Hong Kong nshroff@shroff.com.hk Dr. Bahram Partovi Director - Iran bahram.partovi@gmail.com Dr. Natalie Gandhi Director - USA nvania@encouragenewbiz.com Minoo R. Shroff Immediate Past Global President mrshroffadst@gmail.com

WHETHER YOU YEARN FOR SUCCESS STORIES… CLAMOR FOR CULTURE… WISH TO READ PROFILES OF VISIONARIES… FOCUS ON BUSINESS AND MANAGEMENT ARTICLES… OR EXPLORE TRAVEL DESTINATIONS…

SynergyZ is your window to the world. It’s a carefully crafted publication. It's comprehensive, credible and thoroughly exhaustive in its coverage.

WZCC CHAPTER CHAIRS

Jimmy Medhora Australia - Sydney Fariborz Rahnamoon B.C Canada - Vancouver Neville Shroff Hong Kong Air Chief Marshal Fali Major (Retd.) India - Bengaluru Adi B. Siganporia India - Mumbai Mahrukh Bharucha India - Pune Parviz Varjavand Iran - Tehran Firdaus Irani UAE - Dubai Shernaz Engineer United Kingdom Jehangir Darukhanavala USA - Chicago Sharmeen Irani USA - Houston Darius Jamshidian USA - New York Afsaan Kermani USA - Orlando Florida

jimmymedhora@gmail.com fariborzr@hotmail.com nshroff@shroff.com.hk falimajor@yahoo.co.in adisiganporia@gmail.com mahrukhbharucha@gmail.com solvolant@yahoo.com fidzirani@hotmail.com shernaz@verityappointments.com jvdarukhanavala@aol.com sharmeen_irani@yahoo.com darius125@aol.com afsaan@asktechacct.com

For AD Space contact: WZCC Mumbai Tel: +91 22 2353 2522 Email: wzccindia@on-lyne.com Website: www.wzcc.net

WZCC AREA REPRESENTATIVES

Afreed Mistry Nergish Mistry Zareen Karani-Araoz Bahram Shahrvini

Canada - Toronto India - Delhi USA - Boston USA - Seattle

afreed.mistry@gmail.com nergishm@gmail.com zareen@managingcultures.com shahrvini@gmail.com

Picture Credits

Google.com: Cover page & 2-6, 8-10, 12-14, 16-17, 19, 22-24, 26, 30, 36, 40, 42-45, 48-52, 54, 56-59, 64, 68, 70, 78, 80-82, 84 & 85.

WZCC Chapters Bengaluru | Chicago | Dubai | Hong Kong | Houston | London Mumbai | New York | Orlando | Pune | Sydney | Tehran | Vancouver Representative offices Boston | Delhi | Seattle | Toronto

President's Message

Edul Daver

T

Stilt Fishing The art of 'Stilt Fishing' is unique to Sri Lanka. Its started after the Second World War. It is an old tradition practiced by around 500 fishing families in Galle, in southwestern-most Sri Lanka, especially around the towns of Koggala, Kathaluwa, Ahangama. The vertical pole is engrafted into the sea bed, attached to it is a cross bar, called petta, on which the fishermen do the balancing act about two meters above the water. With one hand they hold the stilt and in the other hand they have a fishing rod or a line to catch spotted herrings and small mackerels, which are then kept in a plastic bag tied around their waist or the pole.

The practice had disappeared after the 2004 tsunami that struck Sri Lanka, but resumed after things got back to normal. It’s tough to do this act, but the fishermen put in all this effort and toil only to preserve their old custom. Tourists visit this place at dawn and dusk to catch this picturesque site.

14 SynergyZ, December, 2017

his is my second message, and much has happened in a year's time not only within WZCC, but also to the basic concept of Globalization, which has been the business driving force for the last 25 plus years. The developing countries including India have benefited tremendously with free flow of information and trade.

Entrepreneurship has been the catalyst which has created wealth and taken millions out of poverty.

However, at the same time, it has also disrupted business norms and impacted large groups of people in the so called ‘developed world’.

These people had taken the “good times” for granted and would not or could not adjust to the new order by retraining and many expected the government to meet their needs.

This has resulted in a backlash in the West with increase in Nationalism and an angry electorate resulting in Brexit and Donald Trump. Their impacts are yet to be felt and will no doubt slow down Globalization at least temporarily.

In every chaos there is an opportunity for the ‘outlier’ Entrepreneur who thinks and does outside the box.

WZCC works hard at educating, facilitating and encouraging people, especially young people, to think about entrepreneurship and at the

very least consider it. It is not for everyone but certainly there is a large group of people who have ignored it, and lost a major opportunity, because they are overly comfortable in their job or their parents never talked about it on the dining table or they feel that it is inherently risky. WZCC is working to change attitudes and correct these myths so that perhaps from the next generation we will have another JRD or Bill Gates!

I would like to start by thanking and congratulating the Global Directors Team, for their active participation.

In two short years we have definitely changed the flavor of WZCC from being India centric to becoming a global centric organization. This would not have been possible without the participation and commitment of every Global Director.

Over the last year we have identified eight objectives with Action Proposals for each of them. These eight are being briefly listed below and will be discussed in detail at the 2017 AGM in Bangalore. We will pursue them with laser focus.

• Chapter Growth & Sustainability • Worldwide Communication in real time • Focus on Fiscal Discipline • Website Development & Enhancement • Business Exploratory Expeditions • Socio-Business Projects • Financing help to Entrepreneurs • Expand Reach, especially to include the Youth.

we are focusing on financing help to Entrepreneurs with an 'Equity Financing Model' and will revert soon. Forming a 'Youth Wing' was also identified as a critical need and has become the 2016 Hong Kong AGM legacy objective. Experience has shown that it is not easy to impress and change a developed mind. As such we feel that this, entrepreneurial mind set, could be a generational project and we have to provide entrepreneurial education to the youth from when they are as young as five years old. New York Chapter is experimenting with this concept and all Chapters are encouraged to try similar approaches.

So let me end by repeating, that today is the right time for the right idea, and opportunities are always there for the bold and the restless who are willing to dream big and work hard without fearing failure.

Bangalore which is our newest Chapter took on the challenge of hosting our AGM and a special thank you for their hard work to welcome the Global WZCC family to their home this year. I am confident that it will provide an optimistic environment which will help us to “Build The Spirit Of Entrepreneurship” .

Edul Daver Global President, WZCC

The last two objectives are critical to WZCC becoming a meaningful and sustainable entity. After much discussion and evaluation

SynergyZ, December, 2017 15

Tell us something about your joyful memories in early years.

I was born in Mumbai, and I grew up in Mumbai, which was then known as Bombay. My oldest memory of the U.K., is when I arrived as a student in January, 1975. It was very cold. I stayed in the Indian YMCA for three weeks, which was very boring. I was then accepted in to the International Students House which was a great experience living with top grade students from all over the world. My early memories in India were travelling all over India from the age of 15 during school and college holidays working with a tour company in India. I have fond memories during my student years of initiating and forming students union in Bombay.

S

arosh Zaiwalla, the renowned legal scholar and practitioner of Law, has gained an enviable reputation for himself and his law firm Zaiwalla & Co., incepted in London, in 1982.

With truthfulness, probity, sincerity, and an unflagging obligation towards his duty, Zaiwalla believes that his profession is not only a noble calling, but also a lifelong mission.

SAROSH ZAIWALLA

A strong advocate of fair play and justice, he has striven hard to nurture these ideals and is known for his exemplary conscientiousness.

The Pathfinder

Blessed with a charming personality, he is a seamless blend of an entrepreneur and a public figure.

His name is mentioned with tangible esteem in the houses of jurisprudence. His ability to challenge himself and excel, has

enabled him to reach the highest echelons in the United Kingdom which he has chosen as his home.

A highly regarded interlocutor, a skilful negotiator, and a renowned legal practitioner, he has solved several high profile cases and has a long list of clients waiting for him. One of the most remarkable things about Sarosh Zaiwalla is, he has neither changed his Indian accent nor anglicised his company’s name. It goes by his Indian sounding surname. He is a fine example of how Zoroastrians not only flourish, but also contribute to society, no matter where they live in the world and whatever discipline they follow.

So how has this cultured, courteous and quintessential Solicitor managed to do all this and maintain a lead position for his company?

We ask him…

Sarosh Zaiwalla, Senior Partner Zaiwalla & Co. with Mr. Ban Ki Moon Former Secretary-General of the United Nations

Who influenced you the most when you were growing up?

I was influenced by many. When I was young, I used to read a lot of biographies of great successful people and this taught me many things on what one needs to have to achieve success. My parents were, of course, first to influence me. I learned from my late father to always maintain courtesy in ones dealing.

The person who influenced me the most in London was an eminent London Maritime Arbitrator, late Mr. Cedric Barclay, who himself was very much English but he was an Armenian. He advised me to start on my own and not join any of the big City firms. Mr. Barclay told me, that as an outsider from India, if I joined a big firm, I will not have promotions and will be frustrated in five or ten years’ time. This was the best advice that I received.

my school weekly holidays, which were on Thursday and Sunday. This helped me to earn some money and I gained a lot of confidence of managing things on my own.

What were the challenges you faced when you came to Britain?

When I first became a solicitor, it was unusual to see an Indian Solicitor in the Maritime Law and Commercial Arbitration field.

Maritime law and International Arbitration was a very close field in the legal profession where even a person like Tony Blair as a Barrister had found it difficult to enter. I was getting very little support from the Asian community in the UK, so by compulsion, I decided to get myself known and get work from overseas clients. As a consequence of this, today almost 95% of my firm’s clients, are from overseas and amongst 5% of local clients we have represented Vincent and Robert Tchenguiz. Today we are acting for major international clients and competing with the Magic Circle solicitors firms in the city of London. The challenges in my profession and career have been many, but I was able to overcome them, so I can look back with great satisfaction.

As a first Asian entrant in the City, I was a path finder and path finders do not have their paths paved. So, I had to pave my path as I went along so that others after me can run.

To be honest, the white local legal community and the High Court Judges were most supportive. There were occasionally racial obstacles which I had to overcome, but even those obstacles could be overcome by being forgiving and having integrity.

How different was judicial system in India compared to London?

The judicial system in India although appearing identical to the English system, is very different in practice from English Courts. The Indian judicial system was started by the British. During the British rule of India 4,000 white British officers were ruling 400 million Indians. Therefore, by necessity the system was class orientated and they also made the system more rule orientated and to that extent complicated. The ruling class were the masters who kept their distance from the common man. When the British left India, the Indians who succeeded them became the same type of Brown Sahibs. In India, the pleadings are long and the hearings get frequently adjourned. In England,

How did your work life begin in India?

Enterprise was always part of my spirit. Around the age of 15 or 16, I started managing a fruit garden, which my family had inherited in the village of Zai in Maharastra, India. It was the most fascinating experience.

I would go there every week during Sarosh Zaiwalla with His Holiness The Dalai Lama

16 SynergyZ, December, 2017

SynergyZ, December, 2017 17

the Judges are not interested so much in pleadings, as to doing justice between the parties. In England, the Judges do not allow an adjournment unless there are compelling circumstances. The hearing dates are fixed in consultation with Counsel and once the hearing is fixed, the Counsel has to make himself available in Court for the hearing and Counsel’s non-availability could amount to professional misconduct by the Counsel.

What has been your most interesting case till date?

The first highlight is always the best, and this was when my firm won for India its first ever success, in the House of Lords in a shipping case called La Pintada, which was a test case on whether Compound Interest is payable for late payment of debt.

In that case in the High Court, we had instructed Tony Blair and his Senior, Derry Irwin QC. Tony Blair, went on to become the Prime Minister and Derry Irwin became Lord Chancellor in his Government.

My firm has handled many interesting cases. One of them was the Nataraja idol case where we had acted for Tamil Nadu Government to bring the original Nataraja idol which was smuggled out of India before independence. My firm succeeded in bringing the Nataraja back to India. Another interesting case was acting for the Bachchan brothers in the Bofors case in which the allegation was that the Bachchan brothers were keeping the corrupt monies of the then Prime Minister Rajiv Gandhi. My firm succeeded for the Bachchans in that case.

does not have monies to incur legal costs. The Indian legal system is still at a standstill with large delays, although, serious attempts have been made in the last few years, to improve the legal system.

quite closely and this gave me an opportunity to travel all over the world with the British Government Ministers. I found John Major to be a very human and caring person with a high sense of integrity.

Describe a typical day in your life.

What is your message to the legal fraternity?

I get up in the morning, have my cup of tea, and after a shower, I meditate for at least half an hour. Then, before I go to the office, I call people whom I need to call. Once I am in the office, I am busy. In the evenings very often there are events to go to.

If there is one thing you would like to change what would that be?

I would like to bring about a more fairer world, for all and also to bring about equal opportunities for everyone no matter their background. I firmly believe, that in the new world what must matter is only the colour of the heart, and not the colour of the skin, religion or flag.

Do you get enough time to spend with your family?

I believe that when there is love and care there is always time.

• You have interacted with powerful people in your life.Which personality/personalities have impressed you the most and why?

The former British Prime Minister, John Major and I had interacted

18 SynergyZ, December, 2017

What advice you have for WZCC entrepreneurs and professionals?

From Dubai to Mumbai, Sydney to Seoul, green is growing up. Over the past decade, lush living walls like this one have been planted wherever space is scant, beauty is absent, or air quality is poor. Many companies in the world are providing technologies/models for many public and private projects.

Thousands of plants can grow vertically making green walls a natural city solution in the crowded 21st Century.

To keep up the Parsee spirit of “Good thoughts, Good words and Good deeds." In other words, courage and integrity. The first three non-white members of British Parliament were all Parsees. I often think, that only a Parsee could have opened a law firm in the City of London and survived because of the Parsee spirit.

Seated left to right: Mrs Gita Mathai, Mrs Gita Mathai His Excellency Ranjan Mathai, High Commissioner of India to the UK, who was the Chief Guest for the occasion Mrs Catherine Landsman, Foreign and Commonwealth Office, UK

What changes do you see coming in the legal field in India and the UK? The legal field both in India and the U.K., has to change and is changing. In the U.K. the legal field has become more Americanised and therefore more expensive. The legal aid has been abolished for all practical purpose and therefore an ordinary person on the street cannot seek justice for a civil claim, if he

The most important message which I can give is, to have a silent courage to always do what you believe to be right and do that with utmost integrity and ensuring that you are fair and not to hurt anyone.

The other most important thing is, to always be your natural self. I consider one of the principle reasons of my firm’s staying power, besides integrity, is the fact, that I started my firm in my very Indian sounding surname. Many Indian solicitors, who attempted to start a law firm in the City after me adopted an English name for the law firm and they soon disappeared. The fact, that I maintained my Indian surname was a plus point for me as this gained respect from the local community.

Vertical Gardens

Picture taken at the Zartoshty Brothers Hall, Zoroastrian Centre, London, during the 109th ZTFE Shahenshai Navroze celebrations on Tuesday 18th August 2015.

Standing left to right: Behram R Kapadia, ZTFE Vice President & Social Secretary Malcolm M Deboo, ZTFE President Sarosh Zaiwalla Shenaz B Sadri, ZTFE Vice President External Picture Courtesy: Raj and Paresh

SynergyZ, December, 2017 19

Sterling and Wilson

Playing an important part in India's growth, yesterday, today and tomorrow.

In a history that spans over 86 years, we have been associated with almost every large business group in the country and have handled projects in every sector from airports, banks, corporate offices, factories, hotels, hospitals, information technology, retails, malls, multiplexes to transmission and distribution. Our expertise in MEP projects, project management and execution, power generation, creation of renewable energy solutions have enabled us to be a successful contributor in India’s growth.

SOLAR EPC

•

Largest Solar EPC in India, having a portfolio of 400 MW Solar Projects all across the Globe

•

Largest Diesel Generator & Panel Manufacturing factory in Asia

•

2nd largest player in the 1000 kVA and above range, in India

•

Largest LT Electrical contractor, Largest MEP contractor & 3rd largest HVAC contractor in Domestic Markets

•

Highest SP1A in Off-Grid Solar Plan, rated by Ministry of New & Renewable Energy, Government of India

•

Team of 2000 Engineers and Technical Professionals

•

Cost-effective Gas (including bio-gas) and Fuel based Power Solutions

SERVICE OFFERED:

CO-GEN SOLUTIONS SUB-STATIONS

TURNKEY MEP SERVICES HVAC EPC SOLUTIONS DIESEL GENERATORS CO-GENERATION POWER SOLAR EPC SOLUTIONS DATA CENTERS LOW VOLTAGE SYSTEMS

DATA CENTER MEP SERVICES

DG SETS

DG SETS 9KVA - 3000KVA

www.sterlingandwilson.com

20 SynergyZ, December, 2017

SynergyZ, December, 2017 21

Five Magical Tips That

WALT DISNEY

Can Teach Entrepreneurs about Marketing

WALT DISNEY 3. Accessibility with a touch of exclusivity.

Disney created Disneyland for the people. He wanted his guests to have an incredible experience that fostered the joyful and loving feelings he had for his hometown.

However, even Disney knew that no matter how accessible the park was, there should still be a slight air of exclusivity. That’s why he created 'Club 33,' the private speakeasy hidden in the New Orleans section of the park. It’s an iconic club which makes this place a hot spot.

51

years ago, Walt Disney passed away, leaving behind a legacy that has touched millions of lives around the world, but even today, his legacy goes far beyond the face value of his films, parks and stories.

One of the things Disney was so great at, was the art of marketing.

He had a brilliant mind and his story is one of a true entrepreneur... a rags to riches tale... that lives on to inspire the generations of entrepreneurs and his own employees who have come after him.

This article brings you Disney’s five best tricks that every entrepreneur should study and apply in business.

22 SynergyZ, December, 2017

1. It’s all about perspective.

If you take a close look at the Sleeping Beauty’s castle, you will realize that something strange is going on. Disney and his team used the concept of forced perspective to design the entire park to look bigger, including the castle. How did they do this? They carried out a forced perspective throughout the park. For instance, they alternated the sizing of trees and boulders on the Matterhorn, so the mountain appears bigger in the brickwork of Sleeping Beauty’s castle.

Lesson – Entrepreneurs should use forced perspective to convey a bigger and more impressive image to the world.

2. Every detail counts.

Lesson - Think about offering to your VIP customers the best treatment with perks and incentives for being loyal to your company. This strategy will work.

4. Fan engagement.

5. Lessons in outsourcing.

Getting fans to interact with brands is one of the most talked about strategies in marketing today. With all the buzz of social media, how do you really get your customers and more importantly, potential customers, active in what you’re doing? Take a tip from Disney and start an organic buzz that makes the best “unkept” secret around. All over Disneyland, the Disney team has planted “hidden Mickeys” throughout the park and for decades Disney fans have been going back to try to discover and share all the hidden Mickeys in the park.

Let’s think - how appealing would Disneyland be if you were standing in a line to ride the Matterhorn and a cockroach scurried past your foot?

Not only would this totally gross out park goers, but it could cause a panic that is potentially dangerous and would most definitely damage the company’s reputation. On the flip side, spraying down the park with heavy-duty pesticides wouldn't really seem like an appealing option.

Disney understood this conundrum.

Lesson – Work on the idea how you can start a buzz and seed a movement for fans trying to discover your brand?

Lesson - Disney outsourced this problem. Perhaps outsourcing could solve a common problem you’re facing and will provide work for someone else better suited to handle your issue.

The next time you take a stroll down Main Street, notice the venting systems along the path by the candy shops. These machines pump out very delicate scents to help set the mood for the season.

They’re reported to be vanilla candy goodness all year, except on the holidays when scents of cinnamon fill the air.

Lesson – Small details matter, as customers are constantly looking for companies to go above and beyond their service to meet their needs.

SynergyZ, December, 2017 23

There are urgent issues for the digital and manufacturing sectors to tackle, from cybersecurity threats to a growing skills gap in the digital and manufacturing sectors – which leads to hundreds of thousands of vacancies in those sectors. But growth in the e-commerce and business services sectors can also bring the largest share of new wealth.

The rise in investment is also a huge bonus for entrepreneurs. It facilitates risk-taking and helps bring new ideas to the global market, where there is a huge appetite for everything from innovative Indian cuisine to low-cost renewable technologies and digital services.

LORD BILIMORIA

Founder and Chairman of Cobra Beer

I

ndia is a nation of 1.25 billion citizens, 29 States and 7 Union territories. 'The Make in India' project has the potential to raise the economic productivity and wages for a huge proportion of those citizens.

"India’s

economic growth rate has rocketed since the honorable Prime Minister Narendra Modi redefined Indian prosperity with the Make in India initiative."

Ever since the first industrial revolution spread globally from the United Kingdom (UK), innovation has been at the heart of the manufacturing sector. Although manufacturing in the UK has fallen from 30 per cent of GDP in the 1970s to 10 per cent today, the sector is always evolving and research and development are vital to growth.

In the UK today, the manufacturing sector still accounts for over two thirds of total business Research &Development (R&D) expenditure.

To move forward, manufacturers now constantly re-invest to adapt and create new international markets.

This makes the free movement of intellectual property, ideas and innovation across the world all the more important.

24 SynergyZ, December, 2017

Thanks to its resolutely global and outward approach, India is fast becoming a manufacturing powerhouse. Prime Minister Narendra Modi’s Make in India initiative has really taken root, paving the way towards his target of increasing manufacturing from 16 to 25 per cent of the Indian economy.

Innovation is what drives manufacturing sector growth and allows emerging economies like India to increase their wealth. The declining cost of digital processors and factory technologies, and a huge political drive to increase investment have led to enormous growth in India’s digital and manufacturing sectors.

India is now a top-ten destination for global R&D investment after increases of tens of billions of US dollars annually in the last decade, according to research by Battelle.

This rise in investment reveals the huge scope for collaboration and joint ventures with Indian firms, particularly in the R&D-intensive digital technology and manufacturing sectors.

In some cases, Indian innovation has been vital to tackling global challenges. Hand-in-hand, digital technologies and the Industry 4.0 generation of production-line innovations have been essential to driving efficiency and lower costs in the manufacturing industry, making it possible for Indian manufacturers to drive down the costs of huge numbers of vital components and products – from silicon chips to solar panels.

The success in driving down costs has been critical to India making huge inroads to meet climate targets, for example, by making it possible for solar power to become more widely accessible and competitive than energy from coal-fired power stations.

It is remarkable how India has delivered its mission to Mars at a fraction of the cost of previous missions from the United States, just £64 million compared with the billions spent by the US on achieving similar goals, including the US $671 million Maven satellite. This has demonstrated the power of India to accomplish large-scale innovations at a low cost and compete with major global economies on high-tech.

All of this has enabled India’s space programme to shatter records. India has now broken the world record for launching 104 satellites in one mission, beating the previous record of 37.

with the target to reduce net migration to the tens of thousands.

This sends out completely the wrong impression to the world that Britain wants to reduce the number of international students

If India’s global partners, such as the UK, want to meet vital climate targets and reinvent their space programmes, collaboration is paramount. India has transformed into a global partner of choice for smart, clean energy innovation and a manufacturing powerhouse for photovoltaic technology.

Furthermore, Britain has made it much more difficult for international students to stay on and work after they graduate, whereas earlier there was an automatic two-year post-study work visa when they graduated.

'Make in India' is a bold and ambitious strategy, one which we could benefit from in the United Kingdom, too.

The number of Indians travelling abroad is increasing 10 per cent year-on-year and, in spite of the cultural ties between the UK and India, France has overtaken us as the number one European destination for Indian visitors. The UK is also losing a huge share of the Indian students choosing to study overseas.

The increase in demand for Indian students wanting to study abroad Is increasing by eight per cent a year and yet the number of Indian students in the UK has declined by half over the past five years.

Indian students are choosing to study instead in the United States, Canada, Australia and increasingly in European countries.

There is a lost opportunity here for the UK to attract the engineering and digital skills we need to build up our own manufacturing sector. Where India has succeeded in finding a global market for its goods, the UK is now receding from the world after Brexit and years of economically illiterate immigration policies, particularly towards international students, for example wherein the UK government insists on categorising international students as immigrants and including them in the net migration figures

The UK government needs a strategy to increase the manufacturing sector’s share of GDP as part of a comprehensive industrial strategy.

It will create jobs and open up new opportunities for young people in every region of the UK, as 'Make in India' has done in India. Crucially, the UK needs to attract skilled immigrants too – including engineers and manufacturing specialists.

India’s economic growth rate has rocketed since Prime Minister Narendra Modi redefined Indian prosperity with the 'Make in India' initiative. He has changed the face of the global economy and given the UK and other partners an important opportunity to build and innovate.

Lord Karan Bilimoria, CBE DL • Founder and Chairman of Cobra Beer • Crossbench Life Peer • Chancellor of the University of Birmingham • Founding Chairman of the UK-India Business Council

SynergyZ, December, 2017 25

7 Behaviours Successful Ent repreneurs Have In Common

want to look at the hard truth. We often see everything as the fault of other people. We blame everything on the weather, the government, the economy, our spouse, lack of budgets, technology.

balance anyways? Is there such a thing as perfect balance?

Every one of these top producers talked about the constant struggle towards balance. Balance is a continuum not a destination. Life has constant moving parts, these parts will forever throw you off balance.

Here is how I like to live my life. If there is something While you walk the high rope of life, hold on to the above in my life that is not going the way I want it to be; my spouse is not happy, business is not where I want it to be, seven behaviours as they will be your balancing stick. client is not happy, employee is not at their caliber, then it is my fault.Yes, every problem in my life starts with the thought that it is my fault. The first thing I want to look at is, how am I responsible for this? What am I not doing that I should be doing? Let me be honest with myself first, before I try to make other people look at their truth. Successful people take that perspective with every situation, trying to see how they influenced it.

4. Systemized Blueprints Every one of them had a plan. Successful people have their own blueprint. It's true that there is not a single system that works for everyone. We are all different, with different preferences, motivations, personalities, which affect the way we do business. None of them had a similar system. But every single one of them had what we call a blue print they followed in their business. This blue print stayed consistent, even if they had to give up business for the short term.

7 BEHAVIOURS

SUCCESSFUL ENTREPRENEURS

There were 7 patterns of behaviour that were consistent with them all.

1. Pull the Trigger Successful entrepreneurs take action. They know that there is no perfection. I am a believer in planning for success.

What I saw among them was not erratic implementation HAVE IN COMMON at every exciting thought. They simply did not get caught up with the idea of perfection. They picked the strategy they felt was right for them, they planned out its implementation, and then they simply pulled the trigger and went for it. None of their strategies were perfected o you ever wonder why some people are on paper or in the mind, none of them worked perfectly as successful at everything they do? My addiction planned; they refined them along the way. is patterns; I have studied patterns for as long as I can remember, so my mind always gravitates 2. People are everything to look for consistent patterns of behaviour and thought Every single one of them surprisingly did not love their that creates results and success – however you define what business with a passion like we would expect. But what success is for you. What is success is a whole different they all talked about is how much they loved the people article, as I also believe most people are chasing the wrong in their business. They loved the people that worked for definition of success. them, they loved their clients and their potential clients.

They did not talk about it like they were reading a plaque I worked on a project, where I needed to do an unofficial from the officew wall, they were letting their hearts and study focused on high-producing entrepreneurs, some actions do the talking. of the most successful in their field, as far as achieving significant results in their business. My objective was to 3. Stop lying to ourselves find consistent patterns of behavior and thought among This is one of my favorites. With my background, this is all of them. one thing, I see among most people. Most people, never

D

26 SynergyZ, December, 2017

5. Everyone has a story This was powerful to hear from all of them. Everyone has a story worth hearing. They took the time to truly get to know other people, especially those around them, and take the time to listen to them. We work with people for years, yet we have no idea of their story. Their story is what made them who they are, how they got there in front of you. And most importantly why they stay there.

6. Love the process Let’s keep this simple. Most people fall in love with the results. With this thought you simply exist for a particular achievement. Never satisfied and always chasing for more, and in the meantime being blind to the beauty that you have right in front of you. Fall in love with what it takes to get the results. Then you will be truly in love with what you do.

7. Expectations Most entrepreneurs are slaves to their clients. Their clients tell them how and what to do. Successful entrepreneurs control the expectations and the process the clients go through. Most of you know exactly what I am talking about here.

Fred Sarkari

is an International Keynote Speaker.

A licensed psychotherapist and a best selling author of numerous books. If you are looking for a speaker to Inspire, Educate, and help your people Execute their ideas – Fred is the speaker for you. www.FredSarkari.com Fred@FredSarkari.com

All we hear now is the importance of balance. What is

SynergyZ, December, 2017 27

28 SynergyZ, December, 2017

SynergyZ, December, 2017 29

How To Write A One Page

A rapid approach

D

A business plan is a detailed journey planner meant to help a business person’s long journey turn into a well planned trip, with minimized impact of various types of risks by arming himself with proper tools and help.

You may have heard the story of ‘Alice inWonderland’ and the Cheshire Cat,’ where the cat appears and disappears at her will and engages Alice in amusing but sometimes perplexing conversation. Once when Alice was in the forest, she asked the Cat, “Would you tell me, which way I ought to go from here? The Cat replied, “That depends a good deal on where you want to go.” Alice scratched her head and thought for a long time and realised - the forest was a big confusing and dangerous place and if she did not know where to go, she would be in a lot of trouble, so she tried to figure out where she wanted to go; who she was going to ask for directions; what

30 SynergyZ, December, 2017

she would need along the way, and how long it would take her to reach her destination. In other words, Alice needed a plan. The business plan is much like what Alice needed to come up with.

How to write a Business Plan has been written about ad nauseum.

Google search is proof enough.

However to know what a business plan is you have to know what a Business Plan isn’t?

It’s not a document you write once and never look at again. In fact, it does not have to be a document at all but it should also not be a bunch of scribbles and buzz words you wrote at the back of a napkin at a happy hour with your friends.

Business Plans are not just for loan applications. They are not just for first time startups and they are not just for Business School Students.

Most importantly a Business Plan does not have to follow one size that fits all formula according to Bplans and some other companies.

1. How long should your plan be?

It can be as long or as short as you need it to be. It should just outline your goals and you should be able to change when your data comes in.Concise Business Plans are usually the best way to communicate your ideas and goals. To secure a bank loan or other type of funding you may be asked for a more detailed document but that will be easier to do once you have the essential elements in place.

BUSINESS PLAN o you know, what a Business Plan is?

Here are some common questions to consider before you start writing your business plan.

So let’s find out what a Business Plan is?

A Business Plan, is a living and breathing document, able to change and be flexible. Any Startup or existing businesses can and should make use of the Business Plan.

In its simplest form, a Business Plan is a guide that outlines goals for your business and how you plan to achieve them. It contains an overveiw of your business strategy, milestones, tasks and responsibilities, basic financial projections that you need to forecast to your sales team and expenses and cash flow.

A standard or a traditional business plan typically includes an Executive Summary, Products and Services, Market Analysis Summary, a Stratgy and Implementation Summary, a Company and Management Summary, Financial Plan and may be an Appendix.

2. Who is a business plan for?

A Buisness Plan is for whoever you need to show it. It can be an internal document to show to your employees, co-founders or others inside a company, to help them catch the vision and understand your strategy. It can also be used externally, to show potential investors, future employees or possible partners what you are planning to do, why you are doing it and how you are going to succeed.

3. Can you write a Business Plan on your own?

Absolutely. Also Advisors and templates can help you avoid writers block and keep your momentum going. Those interested in developing a Business Plan, may write to WZCC Business Advisory Services, at wzccindia@on-lyne.com and seek assistance from them.

Template for preparing a Business Plan Vision

What do you want to be a part of?

What type of company?

What products/ services… to who… where… when…

What is your purpose?

Goals/ Why start/ run the business?

Mission & How will you achieve the vision?

Objectives What level of engagement will you have with your suppliers & customers?

How will you measure success?

Strategies

People (You & the people that support you) What must be achieved in the next 12 months?

How will you measure success?

Who can do what?

What skills you and others have?

What physical resources are available? will you use them appropriately (cost effectively) Resources How What must be achieved in the next 12 months?

How will you measure success?

Ideas

Ideas & Innovations - what is the big idea?

Marketing - It’s critical that people know you exist What must be achieved in the next 12 months?

Who are your customers?

Marketing Where are your customers?

How will you reach them?

How will you know you are reaching them?

How will you measure success?

What needs to happen to deliver the product/service?

Operations What must be achieved in the next 12 months?

How will you measure success?

What must be achieved in the next 12 months?

Finance

4. So what do you do with your business plan when you are done?

You should review it regularly. It should be dynamic.You should revise it when new data comes in. In fact when bsuiness is planned and then tracked for performance against the plan, they can grow up to 30% and faster than your competitors.

State your actions

Actions

Per month…

Projected & actual: Revenue __________ Costs _______ Profit __________ (what’s left)

What specific actions are you taking to achieve your vision?

When will key projects be completed?

How much will each project cost to complete?

What help and support do you need to be successful over this period?

Source: Rapid Business Improvement

SynergyZ, December, 2017 31

32 SynergyZ, December, 2017

SynergyZ, December, 2017 33

King KingTut’s Tut’sCrown CrownJewels Jewels

King Tut’s Crown Jewels, overwhelmed visitors when they were displayed in the museum near his resplendent coffin.

It is said - Thousands of artifacts came from Tut’s tomb, and most are unknown to the public.

Here we see Gold sets of semiprecious stones and colored glass in pendants, earnings and a brooch.

Alignment Rules for

Strategic Leaders

A strategic plan with clear and strong alignment

Strong and aligned partnerships

With strategy being a structured process that guides us to take tough calls and decisions about a business’s future, clarity is required in what we need to do to achieve desired outcomes.

So much rides on values alignment and intention in business. Without this, burdensome separations continue to plague the corporate world and load it with unnecessary administration, hefty legal bills and forge the ‘name, blame and shame’ game.

Effective leaders are familiar with the question: which actions would you like to keep doing, start doing and stop doing? Responses should not be a stab in the dark but rather a reflection of structured and aligned questioning. With those questions producing strategic objectives and actions from their answers, it becomes clear which actions to stop, simply by identifying disconnected objectives upon which no other objectives depend. Similarly, where a positive effect and dependency comes from actions, it is clear to keep or start taking that action. This alignment also guides wise resource allocation.

Alignment Rules for

Strategic Leaders

36 SynergyZ, December, 2017

H

ave you ever pondered the value of alignment in business? Could it be worth integrating alignment into your corporate set up and planning?

Alignment is a form of connection that embeds the notion of ‘cause and effect’ into important decisionmaking in business. Let’s make a simple comparison here; just as with our backbone, when all is in alignment, we walk tall, with no pain or effort, yet once misalignment strikes one of our spinal discs, our movement becomes labored and can at times even cease to mechanically work. So too with business.

Business decisions should assist

business flow, efficiency and positive results, whilst also mitigate risk from downturns, inefficiency and waste. Two of the most important ‘informed’ business decisions any corporate leader can take include: • Alignment of Approach Your chosen methodology to achieve connection and a ‘red thread’ between desired outcomes, strategic objectives and strategic measurement (ie the Be, Do and Measure of business) • Alignment with partners Those with whom we forge strategic partnerships, so vital in today’s business landscape where no one party can be the expert.

Similarly, the KPI-driven economy we currently operate within depends on measurement. Do your measures show progress towards desired outcomes while also reinforce ‘what matters most’ in the organization?

Take the example of a call center which introduced the measurement of numbers of calls per hour. This facilitated a sharp increase in calls being answered, yet also encouraged the call center operators to hang up just as quickly. With the latter, the measurement encouraged an action indeed, yet moved them away from the strategic outcome of increased customer satisfaction.

When a measurement is deployed that is in misalignment with strategic directions, objectives and cultural priorities, unintended and dysfunctional results will occur.

Alignment must be considered as a strong enabler of your business process.

A great example of this could be the recent Oscars gaffe where the ‘best picture’ was awarded incorrectly by one ‘partner.' What do you see to be the difference between these two possible responses: • A parent company issues a statement, accepting full accountability and responsibility along with intended remedial action

Successful corporate partnerships are about ‘being’ the partnership, not ‘doing’ the partnership, and it’s in the being that corporate credibility is gained.

For business to not only survive but thrive, alignment is required.

Embedding this key and tangible element into business activity will not only add substance from the ground up, but will also mitigate possibility of unnecessary and unwanted misalignment that often brings with it a hefty price tag. Be proactive and align now – I promise you, you will not look back!

By: Debbie Nicol

• A parent company makes a full statement, distancing itself from its partner and publicly endorsing the non-acceptability of the action.

Corporate partnerships represent unspoken endorsements of trust, alignment and values to the customer. Yet should a partner feel differently, the values will no longer be important, giving way to a finance-dependent relationship.

Finances by nature do not align; they fluctuate and are at the whim of reporting; we ‘do’ finance.

Debbie Nicol, is based in Dubai. She is the managing director of “business en motion” and a consultant on leadership and organizational development, strategic change and corporate culture

SynergyZ, December, 2017 37

WZCC MEMBERSHIP DIRECTORY December-2017

The Directory will offer you an opportunity to maximize networking and expand businesses regionally and internationally.

Collect your Free Supplement with this copy.

Building the Spirit of Entrepreneurship

Marketing

Yourself

story. Always try to speak in an even and energetic tone, stand straight, smile and maintain eye contact.

Skip the fuzzy terms. Instead say – “Our brand costs 50% less or increases productivity by 100 percent.” Start with a hook – “I have patented a new LCD with double to intensity at half the cost, already proven locally, and I just need resources.”

in 60 Seconds

Create a value proposition.

In professional settings, people are much less interested in who you are, than what you do, and what you can do for them. What really matters to them is, that you are competent at what you do and have uniquely effective solutions to their business problems. So don’t hide the value proposition behind too many words as value proposition is how your product stands out from the crowd in a particular way. Explain specific benefits that differentiates your product from the competition. For example - “Unlike all the other LCD providers our patented high intensity light has no blue tint or glare that looks unnatural.”

How To Get Started With A

Quick Elevator Pitch

40 SynergyZ, December, 2017

A

h! The classic elevator pitch! It’s a challenge every entrepreneur, marketer, and sales person must meet, and, yet, most do it poorly.

The concept is simple: communicate what you do in the time it takes to ride an elevator from ground level until the door opens and you have to leave.

networking events, meetings and parties. But unfortunately the way most people explain themselves comes off self-indulgent and boring resulting in wasted conversations and fruitless encounters.

So, what if you had a potential investor or a customer standing next to you in an elevator, and you had just one minute to sell your idea or business? What would you say?

Those of us living in metropolitan cities have the advantage of very tall buildings. Truthfully, though, you have about one or two minutes to leave an impression powerful enough to get someone to continue the conversation after exiting.

This article outlines the five factors that will help you get started in preparing a succulent and compelling pitch. Try it!

Everyone needs a simple and compelling way to explain what they do. It is the key to successful networking especially at business

Try to limit your pitch message to about 150 to 225 words. Try to deliver it in 30 to 60 seconds as people don’t have time to hear a long

Be Clear:

Ask for the sale.

How will you wrap up your pitch?

Ask for the sale. As the elevator doors slide open and your listener is about to walk out, they’ll want to learn more about you if you’ve made a convincing pitch. Say something like, “May I give you my card?” Then ask them if you may contact them to schedule a follow-up lunch appointment or meeting.You increase your chances of earning the sale when you say what you do, then do what you say.

Conclusion: An elevator pitch, is arguably your most important marketing tool, because it’s often the first thing that people learn about you. Improve your pitch persuasiveness, by practicing it frequently with different people in various settings, and watch your success rate rise higher and higher.

It is very likely, that your elevator pitch moment could lead to the next big step for your business, so be rehearsed, refreshed and ready to deliver that perfect pitch.

MEHTA MOTORS

Ask for input.

Most small business owners, seek out feedback from others. And there’s no reason not to get help when you’re part of the small business community.Your peers can be your greatest resource for feedback and improvement. It’s also critical to go outside of your inner circle for feedback. The people who know you best may understand nuances that strangers don’t.

Practice.

Practicing your elevator pitch is critical so rehearse it enough on your own to feel comfortable with it. What looks short and sweet on paper can actually feel long when you finally rehearse it.

We represent an established manufacturer of automotive door seals and bidding.

We would like to get in touch with end users for the product, like automobile manufacturers and or automotive body builders, so do contact us at the address given below:

Hosi Mehta

Email: hosimehta@aol.com 463 Spring Rd, Elmhurst, IL 60126, USA Phone: +1 630-279-0566

SynergyZ, December, 2017 41

How to keep a FAMILY BUSINESS ALIVE FOR GENERATIONS?

R

unning a family business can be a complicated game.

While the closeness and trust inherent in a tightknit family can yield bonds that make the running of a business easier and less fraught with suspicion, chafing issues could multiply as things progress.

In advanced economies, most companies start out as family-owned businesses. From humble beginnings, some have grown to become major forces in their economies. In North America and Europe, we have seen that relatively young family-owned businesses such as, Bertelsmann, Bombardier and Wal-Mart Stores have today become front-runners.

However, family-owned businesses or companies in which a family has a controlling stake — face a sobering reality. Only five percent continue to create shareholder value beyond the fourth generation.

Now let’s examine the reasons, why family businesses fail.

Family businesses commonly do not fail because of market downturns, or a change in consumer behavior. Some of the biggest threats are - the family network complexities; lack of a shared vision; weak next-generation leadership; varied passions between generations; and a lack of succession planning. These are some of the leading reasons where family businesses fail to make the transitional leap from one generation to the next. However, despite these complications, there are examples where a lot of family businesses have made it past the fourth generation, and are still quite profitable with certain diversifications and additions of new products.

This article looks at five factors on how to teach your kids to take over the family business and what distinguishes an entrepreneurial family from the ones that follow a well-trodden path.

Pass along family history.

Have one owner. Period.

Innovative families have what is called an “Entrepreneurial Legacy” which is passed down from one generation to the other. These families talk to their children, at dinner tables, telling tales on how their family survived the tough times; how their great-greatgrandfather went on horse to a far off land to purchase a winery; how they overcame theft, natural disasters, economic hardships and war. In short, they try to build pride in the minds of their children right from childhood about their ancestor’s achievements.

Entrepreneurial families protect their businesses from being sold or split up. They ensure that there is one successor at the top who has the qualities to take care of business and the siblings and offers them the financial and emotional support, as and when required.

Get the youngsters started early.

Entrepreneurial families immerse their children in the business from an early age. From manufacturing to packaging to shipping, they let them know it all. They resist the view that childhood is foremost a time to play and explore. They help their children to develop the same kind of emotional attachment to the business which their ancestors did.

Insist on practical education.

Conundrum: One thought that lingers in the mind is - will the above strategies work in today’s world as families are getting smaller, as well as less cohesive and less stable—which means fewer potential successors and a tougher transition from one generation of ownership to the next?

Also, childhood is being increasingly viewed as a time for play, not a time to work and the idea of giving one child more than another, strikes many parents as unfair. But, no matter what happens, families should continue sharing stories, as telling and retelling tales about the family’s entrepreneurial legacy inspires children towards entrepreneurship, both inside and outside the family firm. Perhaps, it might become the steppingstone to an entrepreneurial legacy that lasts for generations.

Entrepreneurial families encourage their children to study more and obtain higher degree education. They send them to the best colleges in the world. After college, and before joining the family business, they let the children work for competitors so that when they join the business they are well educated, multilingual global citizens, and poised to grow the family business.

Learn from the younger generation.

Entrepreneurial families let their children enjoy the “entrepreneurial leaps.” They let them become teachers, and instead run the businesses for them, rather, offering them an opportunity to develop new product lines, enter new markets and adopt the latest technology.

SynergyZ, December, 2017 43

Here is a fun exercise that will help you test your critical thinking and problem solving skills.

! k n i Th

Thinking

CRITICALLY & PROBLEM SOLVING

44 SynergyZ, December, 2017

D

esmond Tutu, the South African social rights activist, at the second Nelson Mandela Annual Lecture address on November 23, 2004, said – “My father used to say, ‘Don’t raise your voice; improve your argument.’”

The above is very true, as thinking is skilled work.

Everyone is not endowed with the ability to think clearly, and logically – without learning how or without practicing. Also, learning to think critically or problem solving takes time, perseverance and practice. But if one is able to do that, it helps that person in handling future challenges more skillfully; and gaining better experience and perspective.

Commonly, it is said, we are thinking critically with a problem solving mindset when we: • Rely on reason rather than emotion • Evaluate a broad range of viewpoints and perspectives • Maintain an open mind to alternative interpretations • Accept new evidence, explanations and findings • Put aside personal prejudices and biases • Avoid hasty judgments

3. Brainstorm and come up with several possible solutions.

Here are 5 helpful Steps to critical thinking and problem solving:

Go over your list of possible solutions. Different situations call for different solutions. Quite often what works in one situation, may not work in a similar one.

Take time to determine what will work best for the problem at hand. One solution usually does not fit all.

1. Identify the Problem.

The first task is to determine if a problem exists. If that’s the case, you need to identify exactly what the problem is. Someone who is able to weigh the pros and cons of a problem and can define it is considered intelligent.

2. Analyze the problem, look at it from different angles.

Once you’ve determined the problem, analyze it by looking at it from a variety of perspectives. Is it solvable?

Is it real or perceived? Can you solve it alone or do you need help? Sometimes by looking at it from many angles you can come up with a resolution right away.

Problems can be solved in many ways. Brainstorm a list of several possible solutions. Put down anything that comes to mind and then go over the list and narrow it down to the best possibilities.

4. Decide which solution fits the situation best.

5. Take action.

Implement your solution. Every problem has a solution so move on, because every problem we are able to resolve increases self-confidence and self-worth.

Answer: 9 of Clubs Explanation: Taking red cards as positive values and black cards as negative values, in each column of the diagram, the lower card value equals the sum of the two upper card values. The suits are used alternately in each column.

SynergyZ, December, 2017 45

RISING FORCE

2, 3 & 4 BHK high-end condominiums decked with world-class amenities in Koramangala, Bengaluru.

Bengaluru has become a city to reckon with when it comes to investments and startups.

Now there’s an address that is equally powerful, an address that the who’s who of the city can call home.

+91 7676 131 888

倀椀挀愀猀猀漀 䄀爀琀 䌀愀渀 䴀愀欀攀 䴀愀最椀挀 䠀愀瀀瀀攀渀⸀⸀⸀

䄀爀琀

䄀搀搀

琀漀 夀漀甀爀

䌀攀椀氀椀渀最

ARTIST’S IMPRESSION. NOT A SITE PHOTOGRAPH. WE ARE PROUD TO BE CONFERRED WITH THESE RECENT RECOGNITIONS

LUXURY PROJECT

INDIA’S MOST PROMISING

“THE ICON” FROM GLOBAL

BRANDS 2017 BY WORLD

BEST RETAIL AWARD 2014

BEST GREEN INFRASTRUCTURE

REAL ESTATE BRAND

CONSULTING & RESEARCH

BY CNBC AWAAZ FOR

PROJECT 2016 BY GOLDEN BRICK

AWARDS 2017

CORPORATION (WCRC)

1 MG ROAD BENGALURU

FOR THE ICON BENGALURU

RERA REGISTRATION NO : PRR000249

21/19, Craig Park Layout, Off MG Road, Bengaluru - 560 001. Tel: 080 2532 0315/16 enquiry@gcorpgroup.com

46 SynergyZ, December, 2017

䌀伀刀倀伀刀䄀吀䔀 伀䘀䘀䤀䌀䔀

眀眀眀⸀昀愀渀稀愀爀琀昀愀渀猀⸀挀漀洀

⌀㄀㔀Ⰰ 䬀爀椀猀栀渀愀渀愀最愀爀 䤀渀搀甀猀琀爀椀愀氀 䄀爀攀愀Ⰰ 伀昀昀 䠀漀猀甀爀 䴀愀椀渀 刀漀愀搀Ⰰ 䈀愀渀最愀氀漀爀攀 ⴀ 㔀㘀 ㈀㤀⸀ 倀栀 㨀 㠀 ⴀ㐀㈀㤀㈀㤀㈀㤀㈀ ⼀ 㤀㔀㌀㔀㈀ 㤀㄀㤀㠀㘀 䔀洀愀椀氀 㨀 猀愀氀攀猀䀀昀愀渀稀愀爀琀椀渀搀椀愀⸀挀漀洀

刀攀琀愀椀氀 匀栀漀眀爀漀漀洀 䰀漀挀愀琀椀漀渀猀

䈀愀渀最愀氀漀爀攀 簀 䈀栀甀戀愀渀攀猀栀眀愀爀 簀 䌀栀攀渀渀愀椀 簀 䌀漀椀洀戀愀琀漀爀攀 簀 䐀攀栀爀愀搀甀渀 簀 䜀漀愀 簀 䜀甀眀愀栀愀琀椀 簀 䠀礀搀攀爀愀戀愀搀 簀 䤀渀搀漀爀攀 簀 䨀愀椀瀀甀爀 簀 䨀愀洀猀栀攀搀瀀甀爀 簀 䨀漀搀栀瀀甀爀 簀 䬀漀挀栀椀 簀 䬀漀氀欀愀琀愀 簀 䰀甀挀欀渀漀眀 簀 䰀甀搀栀椀愀渀愀 簀 䴀愀搀甀爀愀椀 簀 䴀甀洀戀愀椀 簀 一愀最瀀甀爀 簀 一攀眀 䐀攀氀栀椀 簀 倀椀洀瀀爀椀 簀 倀甀渀攀 簀 刀愀椀瀀甀爀 簀 刀愀樀欀漀琀 簀 匀愀琀愀爀愀 簀 匀甀爀愀琀 簀 吀栀爀椀猀猀甀爀 簀 吀爀椀挀栀礀 簀 嘀椀樀愀礀愀眀愀搀愀 簀 嘀椀稀愀最

䌀栀愀渀渀攀氀 瀀愀爀琀渀攀爀 攀渀焀甀椀爀椀攀猀 猀漀氀椀挀椀琀攀搀⸀ 䌀漀渀琀愀挀琀 㨀 㤀㤀㠀㘀㌀ 㤀㔀㐀㌀ 簀 䔀洀愀椀氀 㨀 瀀愀爀琀渀攀爀䀀昀愀渀稀愀爀琀昀愀渀猀⸀挀漀洀

䌀甀猀琀漀洀攀爀 䌀愀爀攀 㨀 㤀 㘀㘀 㤀㤀

⨀䈀攀眀愀爀攀 漀昀 甀渀愀甀琀栀漀爀椀稀攀搀 䘀愀渀稀愀爀琀 搀攀愀氀攀爀猀

匀攀氀攀挀琀 䴀漀搀攀氀猀 䄀瘀愀椀氀愀戀氀攀 漀渀氀椀渀攀 匀挀愀渀 愀渀搀 攀砀瀀攀爀椀攀渀挀攀 琀栀攀 攀砀琀攀渀猀椀瘀攀 爀愀渀最攀 漀昀 搀攀猀椀最渀攀爀 昀愀渀 洀漀搀攀氀猀

SynergyZ, December, 2017 47

IRAN IN WINTER

Naghsh-e-Rostam

Take a Trip of your Lifetime to

I

IRAN

ran known as 'Persia' in olden times, is home to one of the oldest civilizations on earth, where turquoise domed mosques, glittering palaces and the tombs of long gone poets, reveal the mysteries and intrigues of the ancient.

The government of Iran is encouraging Tourism, which provides a range of activities from hiking and skiing in the Alborz mountains, to beach holidays by the Persian Gulf and the Caspian Sea. An International tourist would require at least a few days to explore this beautiful and wealthy country which has modern roads, buildings, museums, parks, restaurants, and more…

In terms of contribution, Iran has contributed a lot to the world, in many fields, such as, agriculture, arts and crafts, architecture, transportation, finance, games 50 SynergyZ, December, 2017

and sports, fashion and more… however, its biggest contribution is the Zoroastrian religion founded

by Prophet Spitaman Zarathushtra between 1500 to 1200 B.C.E. in Iran.

This article has been crafted, especially, to provide information on the great cities of Iran, so let’s begin our story with Shiraz, known as the city of poets, gardens, wine, nightingales and flowers.

'Shiraz' is surrounded by spectacular monuments such as the 18th century Citadel of Arg of Karim Khan, Vakil Bazar and Bath, Narenjestan Palace and Nasir ol Molk Mosque.

The Dazzling Mirror work of the Imamzadeh Ali ebn e Hamze Mosque leaves one amazed. The Tomb of Hafez and Garden is also another wonderful attraction. The touristfriendly restaurants make visitors happy by serving the typical Iranian mouthwatering dishes like Lamb shashlik, Chops and Koobideh mince kebab. For vegetarians, there is Brinjal or Tomato shashlik and rice.

The Vegetables are so flavorsome that it seems like a single morsel

combines the sweetness of six vegetables. Simply Delicious!

Sixty Kilometers away from Shiraz is 'Persepolis' (The City of Persians).

Nothing prepares you for the scale, grandeur, magnificence and dramatic visual beauty of this place which is now a World Heritage Site.

The magnificent palace complex was founded by Darius the Great in 518 B.C. Though Alexander the Great burnt down the city either intentionally or accidentally, the stone reliefs still speak of the grandeur of the Persian Court and a great empire that once ruled Iran.

Some of the bas-reliefs can be seen in the British Museum, the New York’s City Museum and the Louvre.

Twelve kilometers away from Persepolis is Naghsh-e-Rostam one of the most spectacular ancient sites consisting of colossal tombs of Persian Kings thought to belong to Darius’ successors, Xerxes I, Artaxerxes I and Darius II. The site is spectacular in scale, with intricate detailing.

The 'Tomb of Cyrus,' a mausoleum of Cyrus the Great, is approximately one kilometer southwest of the palaces of Pasargadae. It is the last resting place of Cyrus the Great.

Kerman is another city where you can see Kaluts, towers that rise from the sand and look like mountains.

Shazdeh Garden meaning Prince’s Garden is a historical Persian garden located six kilometers away from Mahan in Kerman province of Iran.

Water fountains flowing in cascading style add great ambiance to the garden.

Yazd is an important city for Zoroastrians. It is located 270 km southeast of Esfahan. Due to scanty rainfall, it has one of the largest

networks of Ganats in the world, a system that is used to bring water from the mountains to the fields for irrigation. Some of the Ganats are 2500 years old.Yazd’s heritage as a center of Zoroastrianism is also important. There is a Tower of Silence on the outskirts, and the city itself has a Fire Temple which holds a fire that has been kept alight continuously since 470 A.D. Built in the 12th century and still in use is Jame Mosque of Yazd. It is an example of the finest Persian mosaics and architecture.

'Esfahan' is another beautiful city located about 340 kilometres south of Tehran.You will find the famous Naqsh-e Jahan Square, one of the biggest squares in the world.

The place is also well known for its carpets.

'Tehran' ringed with snowcapped Touchal Mountains is the capital city of Iran. Some of the attractions are Golestan Palace, the Marble Throne adorned by paintings, marblecarvings, tile-work, mirrors, enamel, woodcarvings, and lattice windows.

The throne embodies the finest of Iranian architecture. The National Museum with its precious objects

and ancient artifacts and the Imam Mosque inside the Tehran Grand Bazaar are awe inspiring. The Tabiat Bridge, the largest pedestrian bridge connects two public parks. The other attractions are Saadabad Palace, the Museums and the Azadi Tower. None of these should be missed out.

The Iranian people are elegant and gracious. Their tables are always laden with delicious food. They welcome visitors with unparalleled hospitality. Whilst many tourist commence with the idea of capturing the beauty of an ancient civilization, they return with happy memories, admiration and respect for the land that has progressed to new heights with fabulous art, architecture, modern industries and communication system, which has enabled it to earn a pride of place in modern times.

By: Khodayar Attaie Managing Director, Best at Cost Tours Telepoone: 809 700 3993 or WhatsApp Line & Viber - 989123211911 Website: www.bestatcost.com

SynergyZ, December, 2017 51

teachers for life teaches us the use of time and time teaches us the value of life. Life like entrepreneurship is all about timing.You are never too old and it is never too late!

Ignore the critics, focus on your dreams, be confident, achieve your goals

Nozer Buchia Nozer Buchia, also referred to as Mr. Motivator, and The Motivational Entertainer, is an internationally acclaimed motivational, inspirational and keynote speaker of repute. He is known as a “speakers-speaker” due to his dynamic inimitable style of humor and delivery, and his practical approach to any situation.

I What

Entrepreneurship can teach us About Life

t is OK not to be OK… for some days are just harder than others.

I was once asked… “What is the secret of your success?” And my answer, “never get angry with or for that matter, never argue with an idiot.” For whoever angers you controls you. Anything that annoys you is teaching you patience.

Anything that angers you is teaching you forgiveness and compassion.

Anyone who leaves you is teaching you how to stand on your own two feet for when they leave you it is not the end of your story; it is the end of their part in your story. And sometimes when the wrong people leave your life, the right things begin to happen!

Life, like entrepreneurship, is comparable to driving a car. We

52 SynergyZ, December, 2017

all have our own road to take, our own time to get to our destination and our own perspective of how to enjoy our journey. The decisions we make along the way are ours and we cannot blame anyone else for the end results of those choices. Never measure your success by comparing your journey to others for you may have started later than them.You may look at your friends and they may be ahead of you. But actually they are not. They are simply living their life according to the pace of their clock… so be patient.

So then why do things not happen the way we want? It is because we do not continue to pursue till our time comes. We become impatient, change what we want and start pursuing new things, thereby altering our timing by altering our path. Life and time are the two best

As an entrepreneur, I have learned to define my life and my future by my dreams not by my memories, by my hopes not by my fears.

Entrepreneurship has taught me that life happens; we have to learn to accept it… get up, dust off the dirt and start again. For life, like entrepreneurship, is all about adjustments and decisions.

The one thing that can change it all is confidence. But most often we do not accept this theory for we normally confuse confidence with excellence or perfection. But they are radically very different.

Confidence is actually considerably better than perfection because perfection means doing your best whereas confidence means knowing how to handle the worst. In real life, aren’t all men confident in their thinking that every girl’s dream is to find that perfect guy… but trust me every girl’s dream is to eat without getting fat (just thought I would slip that in here to prove my point).

As an entrepreneur, I do not believe in always taking the right decision; I take a decision and make it right.

Learn to work with the decisions that you make and the decisions that sometimes life throws at you. Make them right, make them work, make them yours. It’s your approach, your attitude and your skills that can make a positive impact on your decision.

And yes, at times your decisions may be flawed and may cause you immense pain.

But the pain you feel today will be the strength you will experience tomorrow.

And that my friends, is the one important lesson entrepreneurship has taught me about life.

One of the most difficult decisions you will ever make in life and in this unforgiving world of business, is whether to walk away or try harder. The reason people find it so hard to be happy is that they see the past better than it was, the present worse than it is and the future less resolved than it will be.

And when happiness eludes you and life becomes unbearable, we start getting impulsive and turn towards the things that give us temporary pleasure… or as I chose to call it – transactional bliss. Only an entrepreneur knows that one day others will wake up and they will not have any more time to do the things that they have always wanted to do.

Getting what we don’t want When I was ‘down’ people gave me a pound of preaching, when all I wanted was an ounce of help. Sounds familiar! People don’t always need advice. Sometimes all they need is a hand to hold, an ear to listen and a heart to understand them. Then it dawned on me that small minds cannot comprehend big ideas. Why was I begging for help when I had the ability to earn my stripes, for after all smooth seas never make great sailors.

As an entrepreneur, life has been very stressful to say the least, not because of uncertainty in business, but because of not knowing who

to turn to in my hour of need.

Mediocre people started giving me unsolicited advice as to why I was not being successful and what I should do better to get there… “get a job” they said. Did they really care about my wellbeing, my dreams, and my aspirations or was it simply to smash my ego and lower me down to their level of incompetence and lack of accomplishments. Then, I realized the second important lesson entrepreneurship has taught me about life… never trust the opinions of those that are not impacted by the final result.

Right after I had finished a speaking engagement regarding coaching, mentoring and education, our son Kyrus asked me “dad… who was your best teacher in the whole wide world”. Without any hesitation, I answered, “my last mistake”. “And why is that, for most people regret their mistakes,” he asked. My answer again, “regret is useless for I have never let failure dictate my next move. My mistakes and failures have increased my worth for I can now talk about something that I have actually experienced and overcome.

It gives me the power and the ability to guide others going down that same path, and I even get paid for sharing it. Which means that messing up has actually improved my value.”

Yes indeed, sometimes getting what we don’t want or deserve is a blessing in disguise for it helps clear the way for sweet victory.

“AT TIMES YOUR DECISIONS MAY BE FLAWED AND MAY CAUSE YOU IMMENSE PAIN. BUT THE PAIN YOU FEEL TODAY WILL BE THE STRENGTH YOU WILL EXPERIENCE TOMORROW.”

SynergyZ, December, 2017 53

LIFE teaches us

to make good

use of TIME While TIME teaches us the VALUE of

Declutter your life The new mantra these days is ‘exercise’ - clear your mind through yoga, meditation and of course brisk walking for at least 30 minutes each day. But who says we don’t exercise? We ‘jump’ to conclusions, we ‘throw’ our weight around, we ‘twist’ the truth, we ‘stretch’ the lies, we ‘bend’ the rules, we ‘push’ our luck, we ‘lift’ our egos and we ‘run’ from tough situations. But we do not focus on that one important element that makes us who we really are… our thoughts. Good thoughts lead to good words that lead to good deeds - isn’t that the path to righteousness?

If you really want to declutter your life, start by decluttering your mind.

For your mind is your best friend but can also be your worst enemy.

Most entrepreneurs that have failed have always thought ‘routine’ and are stuck in a ‘box-like’ thinking process. Surprisingly that is also why most people give up so easily when life throws a curve-ball at them. My maxim in life, and the third lesson that entrepreneurship has taught me about life is to never fix my weakness but instead to strengthen my strength… it is now the way I have conditioned my mind to think 54 SynergyZ, December, 2017

LIFE

and react. Life is a journey and every journey has a different starting point and a different ending point. My mind has to focus on my journey and not be bothered about the ‘noise’ that erupts from another’s frame of mind. Detox your mind to declutter your life.

Entrepreneurship and Life… are a Process Be it in business or in life, the educational uprising is an incremental process. We must instill in our children to use their minds and their imagination to express their feelings, and to understand different cultures, embrace diversity and question what they do not understand and not simply accept it. We need to recreate people not create robots. We need to encourage people to accept how different we all are and how much talent we all have hidden inside of us. We need to compel ourselves to outshine and further our talents and understand how we can use them to better our own lives and then enrich the lives of others around us. Entrepreneurship is not simply about building businesses, it is also about building people and helping them grow and excel in their own time and space.

And so is life. We need to be more tolerant and less judgmental. We

need to debate but not insult. We need to accept change without compromising our values. We need to understand others but yet be firm on our own beliefs. We need to reignite the process of THINKING! In summation, remember that life, just like entrepreneurship is all about balance… be kind but don’t let anyone use you, trust but don’t be deceived, be content but never stop improving yourself!

Nozer Buchia Author of WHY ENTREPRENEURS REALLY FAIL (published and released in the USA & in India) and ROADMAP TO SUCCESS (coauthored with Dr. Ken Blanchard and Dr. Deepak Chopra), Nozer guides and mentors organizations and individuals, and helps them plan and strategize for success.

Individuals and corporations worldwide have greatly benefitted from his motivational and keynote addresses, his seminars, and his leadership training sessions, for he stimulates thinking and helps formulate and communicate corporate strategy with clarity and effectiveness.

Nozer can be contacted at nozer@nozerbuchia.com and at (832) 606-1777 SynergyZ, December, 2017 55

Keynote Address

by Nadir Godrej on December 17th, 2016 at the WZCC Global AGM in Hong Kong

Nadir Godrej

M.D., Godrej Industries Ltd & Chairman, Godrej Agrovet

A

new millennium was about to dawn Seventeen years ago.

An organisation was then born But little did we know

And politics is not immune, Big data plays a role.

It’s possible to fine tune A message for a goal.

And climate change will be denied And coal and oil will gain.

An energy rush will be supplied But followed by great pain

That where community seniors led Everyone would go AndWZCC would spread And over the years would grow.

And truth is of no consequence In using this technique.

And lies that seem to make some sense Are all that readers seek.

Unless businesses take the lead With green technology.

Fortunately they can succeed For certainly we’ll see

And I was there to sing it’s praise On that fateful day.

And back to Houston if we gaze This is what I did say,

Both Trump and Brexit won this way And Russia played its hand.

What will come next we cannot say But we must understand

Technology that paves the way For a future that is green.

Technology can save the day.

Great progress will be seen.

“The Internet is now at hand And all can have a shot, If only we can understand What latest trend is hot.

The world’s becoming very strange And nothing is for sure, Except that we will see much change A fact we must endure.

November eighth is the date That saw the rise of Trump.

But on that date, such is our fate Our Mody chose to dump

Now Parsis are spread everywhere.

And they can choose their land.

If you in the Diaspora dare Then once again we’ll stand

The markets took an upward bump Much to my surprise.

They very warmly welcomed Trump But still it would be wise

All bigger notes. He thought it bold With just a little pain.

The economy began to fold With little sign of gain.

In the big league of enterprise Renowned in every place.

I know we can attain the prize If we just join the race.”

Not throwing caution to the wind And being circumspect.

For mavericks cannot be pinned.

Who knows what to expect?

Most benefits were soon disproved.

The opposition screamed.

The goalposts then were quickly moved.

To most of us it seemed

What I said then, has now come true The Internet is hot.

Disruptive models that are new Can strike at any spot.

Indeed it may turn out quite well And yet an ill thought tweet Could be enough to quickly fell The euphoria onWall Street.

The secrecy was overdone, The planning was at fault.

The endless pain was no fun.

Our wounds were rubbed with salt!

The GST might be delayed, A heavy price to pay.

And when the pros and cons are weighed There’s little good to say.

But those inWZCC Have nothing much to fear.

For everyone can clearly see That here there’s much to cheer!

And to this day they are known For their Philanthropy.

Their global charity has grown.

A model for all to see.

And China’s debt is mounting high.

The risks are growing fast.

All sorts of props they can try, I doubt their growth can last.

New training courses are at hand To help the members out.

Experienced hands that understand Show how to get about.

What better place for us to meet Than beautiful Hong Kong.

If we work hard and stay upbeat We will be very strong.

And China says that it is one.

Its military is strong.

But Trump will try and have his fun And who will say he’s wrong?

Experts are there to give advice.

And they know how to spot Young talent, which is very nice.

The awards that they have got

Our numbers now are in decline But our impact could be great.

If we try hard, we will be fine Let’s not think it’s our fate.

Trump now thinks he is the boss And boldly spoke to Tsai.

Convention then went for a toss.

And what will he now try?

Encourage them to rise and shine And serve the community.

All this of course is very fine I hope that we will see

A prize might stimulate the mind.

Good thoughts should be applauded.

Solutions we will surely find If action is rewarded.

Of course, I may well be wrong But Trump could up his game.

His next call might be Hong Kong, Much to China’s shame.

That these awards will quickly bring More youngsters in the fold.

I also hope theWomen’sWing Will make our Ladies bold.

And some day at a future meet We will cross a million.

That would be quite a feat.

But there’s no hope for a billion!

World affairs will zig and zag.

And business must adjust Quite rapidly without a lag Or they might well go bust.

Those with drive might need a skill As well as good advice.

A course in business basics will Most certainly suffice.

Our journey has been truly great From Houston to Hong Kong.

Together we can contemplate Becoming very strong!

Sudden change will come about And some will see a threat But others will then work it out.

The challenge will be met.

When they see it can be done Some novices will try.

Though it is hard, it can be fun.

Soon more will try to fly.

Entrepreneurs must be prepared For a changing world.

They can’t be unduly scared As new threats are unfurled.

As a consequence of the China trade Parsis came to Hong Kong.

And their philanthropy’s what made This city very strong.

Agility will be required And innovation too.

Entrepreneurs should be inspired By trying out what’s new.

Star Ferry had a Parsi role As did HSBC. Hormusje Mody’s funding goal Was the University.

Patience is not the ability to wait, but the ability to keep a good attitude (and mouth shut) while waiting!

So what is patience?

3. When building relationships

Its 60 seconds of pure faith, 60 seconds of you holding on a little longer, and 60 seconds of you being better than you were a minute ago.

The truth is, “it’s not what you know, it’s who you know” is absolutely valid. The only way you’re going to create a network is by being patient and building lasting relationships with others who have been more successful than you.

Here is an interesting story of a four-year-old girl, who sat in the back seat of the car, as her mother waited in a drive way of the ATM. “Why are we waiting, mommy? Can’t you just honk and make them move?” This was a turning point for her mother. She suddenly realized from her daughter’s question that she was raising an impatient child as a result of her own actions, and modeling impatience for her daughter each day, but she was unable to express herself in right words.

The below few phrases will, perhaps, help you develop more patience in your children and take control of yourself.

• W e don’t actually own our time, we share it with others. Therefore, we may need to make adjustments to circumstances caused by this shared environment.

• W e can’t control everything that happens.

We need to leave room in our planning and daily schedules to accommodate the routines of others.

•T here are more important things in life than what you have to do today. Sometimes we have to drop or forgo what we were planning to do in order to be there for others.

Now let’s look at times when patience becomes key for entrepreneurs.

Entrepreneurial history is full of success stories of those who stayed long enough and treaded along patiently. So don’t be in a hurry to win the world. Depending on the nature of business and market conditions, it may take up to five years to build a strong foundation and around 10 years to be really successful.

Every business has its ups and downs. There will be occasions when there will be a lot of self-doubt. But assess, if the long-term direction is right, even if it is taking longer than assumed earlier. Also be practical in assessing the merit of continuing. If you see that the business case or the customer adoption is not encouraging, or other assumptions around the business indicate that this concept is unlikely to work, then adapt to market conditions and modify. But if it is only a timeline shift, be patient. Rearrange your plans, adjust the time period and patiently implement well on the ground.

Most businesses that ultimately succeed are the ones where the entrepreneurs had the grit, determination, patience and perseverance to succeed. In the most trying times, it is these virtues that’ll pull you through, taking you through that last mile.

Finally remember – With love and patience nothing is impossible. Patience will make you a better person.

You’ll be a better daughter, a better son, a better husband, and a better wife.You will never allow anger to take over you as you will give yourself a minute of patience and you will not allow yourself to make decisions you know you will regret later.

1. When looking for new opportunities

One Minute

PATIENCE

58 SynergyZ, December, 2017

P

atience is a value so important that it is among one of Buddhism’s perfections on the path to enlightened living. But the way things are speeding up our lives, it is believed that patience will soon drop out of our vocabulary. In that case, let’s imagine a life without patience.You will not be able to get your favorite morning coffee because you are not patient, you wouldn’t be with the people you love because you are not patient enough to forgive them, and neither are you giving yourself another chance to become a better person.

Entrepreneurs think that business opportunity can be found anywhere. This is commonly referred to as “shiny object syndrome,” where the entrepreneur chases every opportunity that comes his way. But that’s devastating the more you split up your time, the less you’ll be able to focus on each opportunity.

2. While developing your team When helping your people to develop and advance within your organization, it’s considerably more beneficial for them to learn on their own, through experiential situations, rather than learn from training manuals or from you just telling them the answers. So be a bit more patient. Everyone is not a fast learner.

SynergyZ, December, 2017 59

Celebration of Talent SynergyZ brings you profiles of dynamic professionals and businessmen who participated in the Panel discussion on “Doing Business in a GloballyVolatile & Political Environment," in Hong Kong on 17th December, 2016.The discussion was moderated by Neville Shroff, Chairman & CEO of Shroff & Co. Ltd., Hong Kong.

Hong Kong.

RASHEED SHROFF

THRITY MUKADAM

ARZAN WADIA

SIAVOSH KAVIANI

Thrity was educated in Hong Kong, and completed her primary, secondary and tertiary education there. After studying law at university, she began her career in one of the large local law firms in Hong Kong where she covered a range of areas but focused largely on commercial and litigation matters.

Arzan Sam Wadia is an architect and urban designer, practicing in New York City. Arzan is a core coordinator of the 'Return To Roots' program where he oversees all aspects of the program. Arzan serves on the Board of the Zoroastrian Association of Greater New York (ZAGNY) and is the current Vice-President of the Federation of Zoroastrian Associations of North America (FEZANA). He is the founder of Parsi Khabar, the oldest Parsi news aggregator on the internet. Riding motorcycles daily brings a smile to his face like nothing else.

Iran Spare Parts Company (ISCO) was founded in 1965 in Tehran, Iran.

The company has since then been importing and distributing automotive parts aimed both at original equipment manufacturer (OEM) and Aftermarket.

At the end of 1997, Thrity left private practice to join the securities market regulator where she worked in their legal department for about 8 years before joining the supervision of markets team which focuses on overseeing the exchanges and clearing houses, as well as developing policies and legislation relating to market infrastructure. She continues in this role today.

Twenty years, later, the company, decided that it was time to seriously focus on locally manufacturing some of the automotive parts to serve and supply the Iranian OEM’s and has done that successfully. Siavosh Kaviani joined ISCO in 1992, and worked as a Mechanical engineer. A few years later, he was offered the position to manage the company as its director which he accepted and today is the Managing Director and Chairman of ISCO. In 2009, the company diversified as Investor Advisors in the field of automotive parts production, general daily-use supplies to local super markets and hyper markets and property developments for both commercial and residential.

Contact details - Siavosh Kaviani Mobile: +989121725815 Email: siavoshk@yandex.ru

60 SynergyZ, December, 2017

Rasheed Shroff has worked at Fossil Group for over 20 years in various commercial roles, primarily within the APAC region. He is currently ‘Vice President, FOSSIL Brand – Asia Pacific’ and oversees all sales and marketing activities in retail, wholesale and e-commerce channels. Additionally he sits on the Board of the Fossil Foundation, which is focused on partnering with non-profit organizations globally to unleash the potential of undeserved youth.

Rasheed has worked in various business development, operational and management roles in his time at Fossil group, including most recently as ‘Managing Director for Hong Kong & Macau’, ‘Vice-President Distribution, Travel Retail & Franchise’ and ‘Real Estate Director for the Asia Pacific Region’.

Born and raised in Hong Kong, Rasheed was fortunate to be educated in an ethnically diverse international school and to travel widely from an early age, providing opportunities to experience and engage with people from vastly different cultures and socioeconomic backgrounds.

Following his further studies in the United Kingdom, obtaining a Bachelor of Law (LLB), and early work experience in the USA working in an International Business environment was a natural path to take. Through these early experiences and his later business travel, working with individuals and organizations looking to drive systemic change and to create lasting impact where it is most needed in the world has become a passion and focus area outside of his professional career.

JEHAAN KOTWAL At the young age of 26 Jehaan Kotwal has swiftly become one of the most sought after young entrepreneurs to look out for. He joined his family business JFK Transporters, after completing his major in Entrepreneurship and minor in International studies from the Foundation of Liberal and Management Education (FLAME). Since then, he has taken the company to new heights, opening offices all over the country, introducing new technology and contributing to the field of Road transportation.

Winning the Castrol best Transporter award, this year, is a testament to that. Possessing entrepreneurial mindset right from start, his first venture was at the age of 17, which was a Cafeteria on his college campus (FLAME).

He and his two partners turned it around from a two product operation into a 200 Product operation in three years’ time offering four different cuisines that served over 5000 students in several college campuses all over Pune. Jehaan, believes in dedicated work ethics, and pours vigorous passion in whatever he does. Being a Zoroastrian Priest and international level sports champion (skating and swimming) helps him lead a wellbalanced life.

Today, JFK Transporters provide a complete end-to-end logistics support to all types of multinational companies present in India. The company’s core competency lies in ODC (Over dimensional cargo) so it has its own fleet of Trailers and Trucks. Jehaan has introduced the latest Internet of things technological development in the field of road logistics, in order to remain a leader in this segment. In four years’ time, since he joined, his company has grown 400% and his targets are to reach a 1000 trucks by 2023. Jehaan is actively involved in different business start-ups and consults young entrepreneurs on their ventures. He believes in leading a humble and balanced life.

SynergyZ, December, 2017 61

TRANSFORMING LIVES FOR A BETTER TOMORROW THE WZO TRUSTS’ - SEEDING ENTREPRENEURSHIP IN THE COMMUNITY

DANNY KHURSIGARA

XERXES DASTUR

Danny Khursigara, is the Founder of FreedomOne International Consulting that specializes in Executive Coaching and Business Transformation.

Xerxes Vispi Dastur completed his basic schooling from the Greenlawns High School, Mumbai and Graduated from the University of Mumbai. He thereafter qualified as a Chartered Accountant from the ICAI and joined his father Vispi S. Dastur as a partner of V. S. Dastur & Co. Chartered Accountants, a member firm of the Plante Moran Alliance and D.J.Jasavala and Co. Chartered Accountants.

Danny’s expertise lies in helping C-Suite corporate executives (including empowering women), entrepreneurs and organisations create breakthroughs by aligning purpose, passion, vision and goals to achieve success, fulfillment and happiness in business and life as both are intertwined.

He is a bestselling author of the book 'Road to Success' (co-authored with Jack Canfield from the 'Chicken Soup' for the Soul series).

Danny was selected as TOP 100 Authority by 'Influence Magazine' for 2017 as one of the highly sought after Success Coaches in Asia. He also appeared on TEDx in 2016 and is signed up as co-producer for the documentary film Soul of Success.

Danny has been a career banker with over 19 years of multicultural experience in capacities of COO & CFO for Fortune 500 financial institutions across several key locations in Asia Pacific – Japan, China, Pakistan, Philippines, Taiwan & Hong Kong. Despite having much of his career focused in the corporate world, Danny has a much greater calling in mind i.e, to inspire and empower others to become successful through leading happier and more fulfilling lives and becoming the best version of themselves.

Originally from Karachi, he cherishes his memories of having grown up there. He lives with his family in Hong Kong.

62 SynergyZ, December, 2017

Supporting the initiative of small Dairy Farming business run by Zoroastrian families

Supporting young hardworking Zoroastrians to invest and ply Auto Rickshaw for better living

Supporting the initiative of a young Zoroastrian to start a service station for Tankers on the State Highway in Gujarat

An Ordained priest, he is an innovative and result oriented professional with hands on global experience in finance, accounting, taxation, management audits and internal audits, business process off-shoring, project management, process management and strategic planning, for start-ups and growth organizations. He has proven skills through the setting up of green-field organizations for clients that entailed the development and the implementation of an entire gamut of business processes bringing significant value to clients.

Xerxes has handled several challenging assignments which include complex family settlement matters, arbitration assignments, tax matters, advising and setting up foreign funded enterprises, mergers, valuations, risk assessments, due diligence, portfolio management, wills and codicils and outsourced CFO services among other things.

Xerxes is also actively involved in community matters and he is currently the Vice Chairman of the WZCC, Mumbai, Chairman and Trustee of the Ripon club, Treasurer of the Rustom Baug Association and Secretary of the Sir Ness Wadia Memorial Pavillion.

Supporting Sugarcane Plantations to earn a higher income by Zoroastrian farmers

Supporting the initiative of Poultry Farming in the villages to help Zoroastrians earn a decent income

Supporting the initiative of a young enterprising Zoroastrian to start

a restaurant

The WZO Trusts’ have been living true to their credo of Building Confidence, Changing Lives, Creating a Strong Community. Over the last 22 years, 1038 Zoroastrian individuals spread over 141 locations in India have been supported by way of interest free loans in their pursuit of being self employed.

For more details contact WZO Trusts at the following address: Location: C-1, Hermes House, 3rd Floor, Mama Parmanand Marg, Opera House, Mumbai 400 004. India.

Tel No.: 91-22- 23684451 / 23684452 / 23684453 Email: trustees@wzotrust.org | dinshawtamboly@gmail.com

WORLD Zarathushti Chamber of Commerce

I WZCC AGM 2016

HONG KONG

AGM 2016, Hong Kong

n its pursuit of attaining its goals to promote Entrepreneurship and Professionalism, WZCC’S venue for this year’s Global Meet was Hong Kong – strategically located at the mouth of the Pearl River Delta in Southern China, with its lush green hill slopes, secluded beaches, leisurely rural landscape and rocky shoreline.

The Global Meet held on Saturday, 17 December, 2016 at the Regal Hongkong Hotel at Causeway Bay, was attended by not only the Global Zarathushtis but also the Zarathushti diaspora from Hong Kong. The gathering was indeed of an International flavor.

This was the first time a major Global Zoroastrian event was held in Hong Kong.

The Event was a great success and this was only possible because WZCC received tremendous support from the Hong Kong Anjuman led by its President, Neville Shroff and his team of Trustees – Dilnavaz Daver, Viraf Parekh, Rustom Jokhi and Homiar Poonawalla and of course, the Hong Kong Zoroastrian Community.

In his opening address, Edul Daver, who completed one year as the Global President of WZCC mentioned about the new Board’s objective to make all Regions more inclusive and improve Global communication. He made it clear that all Directors need to participate in the working of their Regions / Chapters and make them successful.

He informed the gathering that two new Chapters had joined the WZCC fold – Bangalore (India) and Florida (USA). He further identified other objectives which were in offing: New improved WZCC website, Iran Trade Mission, etc.

The formal proceedings were then conducted by the Corporate Secretary, Adi Siganporia and member of the International Board.

This was followed by presentations from various Directors, who spelled out the immense opportunities for Zoroastrian Youth to launch out into business and professions in various fields.

Trustees of Hong Kong Anjuman 64 SynergyZ, December, 2017

SynergyZ, December, 2017 65

who announced the Awardees as under :

Outstanding Young Zarathushti Entrepreneur/Professional of the Year 2016

Outstanding Zarathushti Entrepreneur of the Year 2016 'Delna Bhesania' - USA CEO & Co-Founder of 'Bardel Entertainment' Inc. The Award was conferred for her entrepreneurial zeal, pioneering efforts, commitment and vision in the field of animation.

Hanoz Tarapore - India He was awarded for achieving excellence in higher education and his ability to plan, process, connect & leverage relations across multiple geographies.

Panel Discussion: Speakers (L-R) Thrity Mukadam, Rasheed Shroff, Jehaan Kotwal, Arzan Wadia, Siavosh Kaviani and Danny Khursigara

The scene then shifted to the Panel Discussion, the Moderator being Neville Shroff and the topic – “The Impact of Doing Business in a Globally Volatile & Political Environment – The Challenges & Opportunities in Shaping Business Success”. The Panelists were - Siavosh Kaviani -Iran, Arzan Wadia-USA, Jehaan Kotwal-India, Ms. Thrity Kenny-Hong Kong, Rasheed Shroff-Hong Kong, Danny Khursigara-Hong Kong.

Geopolitics of Brexit, and from the transactional dynamics of the incoming Presidency of Donald Trump which will undoubtedly only lead to a higher degree of uncertainty either for the better or worse. And that there will be more of regulation in the financial sectors which is yet to come. This was followed by a sumptuous lunch at the Craigengower Cricket Club, Hong Kong.

The moderator, Neville Shroff, initiated the discussions, with strong opening remarks that it will be a challenging year for business in general, and that Technology is advancing at an unprecedented pace, and what worked 5 years ago may now be largely obsolete. He mentioned that businesses today are facing a continually evolving landscape, with regulatory changes imposing a strain on doing business.

This was echoed by one of the panelists Thrity Kenny, who agreed that the increasing compliance and governance issues are causing customers to be frustrated; but at the same time she said that it was absolutely necessary. Rasheed Shroff found that consumer behavioral changes were motivated by the millennials and that on line shopping was escalating. Arzan Wadia, spoke on utilising his technology skills and incorporating it into architectural splendor.

Every year, WZCC honours achievers in our Community and present them Outstanding Awards of the year. At this year’s Awards Gala Nite, the Guest of Honour was Nadir Godrej, Managing Director, Godrej Industries Ltd., who gave his Keynote Address in a verse form which was so apt as regards WZCC’s Objectives & Mission that one and all gave him a standing ovation with a thumping applause.

Neville concluded that what we could take away from the panelists was : That 2017 will be a year of decisions from the outcome of 66 SynergyZ, December, 2017

and Chairman of Hong Kong General Chamber of Commerce and Y. K. Pang, Dy. Chairman of Jardine Matheson & Hong Kong Land Ltd. who spoke very highly of the Parsi Community and gave details of how great Companies in Hong Kong were founded by the Parsis in the 18th and 19th centuries.

Besides these dignitaries, this Event was attended by members from the five continents as well as an impressive contingent from the Hong Kong Zoroastrian Community.

Outstanding Zarathushti Professional of the Year 2016 There were two Winners.

Dr. Arnavaz Havewala – India (Co-Winner) She was awarded for remarkable Professionalism and high commitment towards providing superior and innovative Dental Solutions.

Arzan Sam Wadia – USA (CoWinner) He was awarded for displaying rare professional qualities in collaborative Designs & Architecture Projects and also in the Field of Digital Media and Information Technology.

There were two Chief Guests – H.E. Puneet Agrawal, Indian Consul General in Hong Kong and H.E. Mehdi Fakheri, Iranian Consul General in Hong Kong. There were also two eminent Keynote Speakers from Hong Kong – Stephen Ng, Chairman & MD of Wharf Holdings

After the Awards Ceremony, the guests partook of a sumptuous dinner organized by the Regal Hongkong Hotel. But wait, the party was not yet over. All those present were treated to a magical entertainment. The magic was provided by Zeenia Bhumgara (Merlin Award Winner) and her father, Mhelly Bhumgara who is a Magician as well as a Mentalist. The dignitaries and the other guests were absolutely stupefied by this magical program which fascinated them and was very well appreciated.

This remarkable event ended with a Vote of Thanks delivered by the Corporate Secretary, Adi B. Siganporia, who thanked the Hong Kong Anjuman Trustees and the Hong Kong Zoroastrian Community for their immense support and presence. He also thanked the Regal Hongkong Hotel, the advertisers in WZCC flagship magazine – 'SynergyZ' and also Parsiana Executives who had come all the way to Hong Kong to cover the Event and many other well-wishers of WZCC.

The whole Awards Ceremony Nite was ably conducted by Chairperson, ‘WE’ Sub-Committee, International Board – Behroze Daruwalla.

SynergyZ, December, 2017 67

WHAT GREAT BRANDS DO? AN INTERVIEW WITH SAM BALSARA, INDIA’S TOP MARKETING, ADVERTISING AND MEDIA GURU

We, at SynergyZ, recently caught up with Sam Balsara, Chairman MADISON WORLD, Mumbai, to ask him questions relating to what qualities great brands possess that enable them to maintain their supremacy over decades.

Here are some excerpts from our interview.

A

s an advertising and branding guru, tell us a little about yourself and The Madison World.

I started Madison in 1988, almost 30 years ago as a full service advertising agency. Today we have evolved to become a diversified Communication group with 26 units across 11 specialized functions offering services in Advertising, Media, Outdoor, Business Analytics, PR, Events, Activations, Mobile, Sports, Entertainment and Retail; employing over 800 communication professionals across India, Sri Lanka, Thailand and Bangladesh. We deal with over 400 clients across our units and many of them are blue chip clients like Godrej, Marico, Asian Paints, P&G, Kellogg’s, Titan, McDonald’s, Toyota, Domino’s, Abbott Healthcare, J W Marriott, amongst others. The Advertising and Communication World changes very fast and we have had to change and reinvent ourselves and our structure and our offering every 5 – 7 years. Our desire is to offer blue-chip brands, expert communication advice to keep them ahead in the increasingly fierce battle in the market place.

68 SynergyZ, December, 2017

What are the principles that epitomize great brands?

Global thinking on brands has been evolving overtime.

In the Sixties, it was Rosser Reeves that came out with the concept of USP (Unique Selling Proposition). It was felt that for a brand to find favour with customers and gain market share, it should have a selling proposition that is unique to it and the advertising task was to find that USP or create it and express it creatively and powerfully. Then as brands multiplied and technology became universally available, marketers realized that it was no longer possible to create, “A better mouse trap”, came the concept of Positioning. It was felt that the brand is not its physical attributes in terms of size, colour, shape, packaging, etc. but a brand is how it is perceived in a consumer’s mind.

After the Positioning era the concept of Consumers Insights emerged and it was felt that advertising that was based on some good consumer insight generally hits the right chord with consumers. Consumer

Insight was broadly described as a home truth, not immediately apparent on the surface but a concept, event, occurrence, feeling or emotion that the consumer can immediately identify with. Current thinking is that all advertising must tell a story and weave the brand in the story. The days of the hard-sell approach are over.

Related to this is the fact that safe advertising in today’s circumstances does not work. Advertising inherently calls for a certain amount of risk taking if you attempt to please one and all and try to relate to everyone and their needs, chances are you are not going to succeed. This is because in my view the larger the Company and the greater the resources it has at its command, the more risk-averse it tends to become.

Also earlier advertising was considered a one-way street where there was one brand beaming its message to millions of consumers. Today, in the Digital age a brand can no longer do that and therefore and it is widely acknowledged that a successful brand needs to converse with its target audience, almost like a one-to-one interpersonal communication. Hence the change from “Surf washes whitest" to “daag ache hain” Also earlier it was felt that for a brand to succeed it had to appeal to the mind with some hard facts and figures. Today we understand that the more successful brands succeed by appealing to the heart and a particular emotion of a man or woman.

Consumer needs and habits are also changing rapidly and the pace of change is frightful from a marketer’s perspective - so forever he is trying to catch up with the changing consumer. Brands need to constantly change and evolve and respond to consumers’ changing needs. It is a sign of the times that many of the world’s top brands today did not exist a decade ago – Google, Facebook, Amazon, Apple. As Bill Gates has famously said “We often overestimate the impact of technology in the short term, but under-estimate its impact in the long term.”

How do you get organizations to embrace these principles? What arguments do you use to convince them to change their ways and become a great brand?

Most global marketing companies understand the importance of marketing and advertising and employ very expensive and senior talent to manage marketing.

Marketing people are more likely to reach the CEO position today, than those from any other functional area. I dare say in India, our Indian industrialists were a little slow to understand the power and profit building potential of brands unlike the multinationals and therefore in the 70s and earlier, India was dominated by multinational brands. It took the wisdom and native instinct of some small time businessmen from Gujarat and Uttar Pradesh to show other Indian entrepreneurs the power of branding and role of advertising in building brands. I refer to the early success of Nirma,

Vicco and Ghadi detergent. Today, of course, there are many large Indian Companies that focus on consumer brands like Godrej, Marico, Dabur, ITC, Asian Paints and many others. Even hardcore technology firms have understood the value of branding in building a high market-cap company. Today 'Patanjali' is defining new roles of the game in India.

One of my favourite books on branding in the early days was “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries. I would urge all students of marketing and advertising practitioners to read it, if they have not read it. Currently I am reading a book “How Brands grow” by Byron Sharp. The book reconfirms the view that marketing is as much a science as it is an art and makes useful and practical-to-use generalizations, the marketing practitioner can put to use. It belies the belief that consumer behaviour is difficult to predict.

Which are your favorite great brand examples and why?

I have many favourite brands – Cinthol, Coca-Cola, Whisper, McDonald’s, Dominos, Cadbury to name a few. I marvel at how the application of marketing principles can convert a combination of a few simple ingredients like water, sugar, flour, patty, chicken, cocoa, milk can be combined to convert into brands that millions around the world consume every day and become big money spinners for their creators.

Is there an ideal timeframe for success in becoming a great brand?

The time frame for almost everything in life is getting shortened. Earlier global trade relied on postal mail and later on telexes. Today email has made communication wherever, whenever and instant. So it is with brandbuilding too. But brands do demand time, resources, expertise and love to be created and nurtured.

Any parting words of advice?

Many young people want to take up advertising and marketing as a career, thinking it’s an interesting world of glitz and glamour. Nothing can be further from the truth. A lot of young people who do not have aptitude for mathematics or science think marketing and advertising can be their chosen field. But marketing and advertising are demanding professions, requiring you to work for long hours, forcing you to think creatively and take a leap every moment of the day. Today also they require an ability to deal with fairly huge quantities of data and an ability to make sense out of them. Those who have keen powers of observation are able to relate to anecdotes and observations from their past lives to the current challenge at hand and capable of both left brain and right brain thinking, are well suited to branding, marketing and advertising.

Meher Bhesania SynergyZ, December, 2017 69

The world is changing the way it works. Technology is not only disrupting business models but also bringing a paradigm shift to the workforce model.

In India, this revolution has been fueled by a boom in technology start-ups. Whether it is the cab services like Uber or the freelancer digital platforms, they offer no entry barrier for any skilled worker. Companies in the zeal to become asset light are seizing the opportunity to reduce costs, attract new skills and change organizational culture by hiring contingent or independent workers for temporary roles.

THE GIG ECONOMY In India and Associated Risks Himanshu Khandelwal Managing Director, Asas Capital, Dubai

The McKinsey Global Institute calculates that by 2025, digital work platforms could add $2.7 trillion, or 2.0%, to global GDP, increasing employment by 72 million full-time equivalent positions. According to online marketplaces like Freelancer and Truelancer, Indians already account for a third of global Gig workers on digital platforms.

India is emerging as one of the global hubs for tech start-ups which promote the Gig culture. For start-ups, independent workers bring cost saving as they cannot always afford full time employees in many critical areas like back office, accounts and legal. Companies also benefit with increased scalability which comes with enhanced productivity.

Companies hiring Gig workers should also understand the risks involved in this trade-off. They risk losing quality control, timelines and possibility of higher churn in workers. The other key risks are associated with confidentiality and data theft. Companies should administer the outsourced work carefully and blend internal and external talents on key assignments.

70 SynergyZ, December, 2017

From the worker’s perspective, the significant question is whether the growth of Gig economy is a positive or negative development. There are a few who are embracing the freedom of being their own bosses, opt for assignments which matches their skill set. Though most are driven by the compulsion of jobless economic growth. The Indian economy is barely generating a million jobs a year against a million joining the workforce every month. Moreover, a recent McKinsey & Company report predicts half of the workforce in the Indian IT services firms to be "irrelevant" over the next 3-4 years. This would further accelerate the development of a labour market dominated by independent workers.

The Indian regulatory state have not kept pace with the dynamics of the labour market. As the Gig economy penetrates deeper into diverse industries, it would lead to further escalation in employer employee disputes.

As the Gig economy catapults, there are risks workers face which need attention. Gig workers risk exploitation as they have no income security or retirement benefits.

They face uncertainties of income without any insurance or long term commitments. A petition is pending in Delhi court demanding employee rights for Uber/ Ola drivers. Similar lawsuits have been filed in other countries with mixed results.

Globally, the evolution of the Gig economy would go down as one of the most significant trends of this generation. It is leading to democratization of the economy and emerging as a major engine of economic growth.

Another risk prevalent in the Gig economy is the lack of proper contracts. Most of the workers operate in an unorganized manner which leads to payment conflicts and legal issues. In most cases, the worker is at the mercy of the company thereby investing their time and sometimes capital into businesses they have little control over.

The good news is that these risks are manageable. The government needs to find the appropriate balance of rights and duties for evolving business models. The UK government is poised to implement Gig worker friendly regulation without creating hindrance for technological progress. In an era when disruption caused by automation is inevitable, governments would also have to focus on larger issues of Universal basic income for equitable and sustainable development.

There are risks and challenges, but like every other major structural shift, we have found our way to enhance productivity and living standards for all. Even in the new era of Robots and Artificial Intelligence, perhaps the next generation will continue Gigging their way to prosperity. The Gig economy bringing dynamism, independence to society is welcome and surely here to stay.

Business Section

FEROZE FOODS: India

One of the most remarkable qualities of Feroze Foods is - it values its people, who ably drive the company on its path of innovation, globalization, quality and sustainable management.

SynergyZ profiles Zoroastrian Businessmen from North America and India, who have carved a niche for themselves with interesting concepts and sustainable vision in their own businesses.

Business Owner: Vancouver - Canada

Business Owner: New York Dr. Fuad Adib - Applemon

Delna Bhesania Chief Executive Officer & Co-Founder Delna’s inspiring career in animation began over 25 years ago and tells a story of determination, commitment and vision. Starting from an office in a spare bedroom, Delna and her partner Barry Ward have grown their business from a small team with big talent to a really big team with groundbreaking talent.

As CEO and Co-founder of Bardel, Delna manages the studio’s corporate affairs, production, and business development. She works closely with her executive team and all stages at the studio to strategize, manage and uphold the highest quality standards on which Bardel’s reputation was built. www.bardel.ca

72 SynergyZ, December, 2017

Applemon Corporation is a full service consulting engineering firm providing costefficient civil and environmental services with minimal overhead.

Applemom has a track record of providing engineering and scientific solutions to clients, while satisfying their budget constraints and meeting their schedules.

The company’s spectrum of services include fullhouse consulting services to developers and firms involved in public sector projects in the New York Metropolitan Area. They are the lead consultant in many projects executed for New York City, New York State, and federal agencies. Their staff has interdisciplinary knowledge in engineering design, microsimulation, material science, transportation, urban planning, and software development. Their expertise includes PhDs in Civil and Environmental Engineering and Earth and Environmental Sciences, as well as Professional Engineer (PE) certification and licenses. Applemom’s projects include hotel construction, canal pump station upgrades, sewer reconstructions, bridge development, and air quality modeling for the 1991 Kuwaiti oil fires.

Structural Engineering, Environmental Engineering, Hydrogeological Sciences, and Geographic Information Systems are all covered by Applemom.

Applemom’s principals - Fuad Adib and his wife, Mrs. Marzie Jafari from New York are longtime ZAGNY and WZCC-NY members. (For more information see - http://applemom.com. Phone: 212-426-2200 Email: fuadib@verizon.net, marzie2006@gmail.com

Feroze Sethna Managing Director, Feroze Foods Helmed by Feroze Sethna, the Co-Founder and Managing Director, 'Feroze Foods,' is a multimillion turn over company in Mumbai. They are manufacturers, exporters and suppliers of one of the world’s best Soft Drink Concentrates and Superior Flavored Essences to Soft Drink Bottlers, Syrup and popsicle manufactures and Industrial Suppliers of spices. Their products are supplied under the brand name - Avan Soft Drink Concentrates and FlavourBoy essences As is said, Food has the power to connect people, though the flavor that pleases an Indian may not necessarily please an American. Similarly, a favorite drink in China may not please the European. Understanding these challenges, Feroze Foods have, developed a wide variety of 25 exotic flavours of soft drink concentrates. The most popular being, Jeera Masala Soda, which contributes to about 75% of their business.

The company’s foundation was laid by late Soly D. Sethna in 1972who after working and gaining experience for 19 years in the soft drink industry, started making soft drink concentrates from his own home. As the proprietor, he registered the business in the name of Feroze Corporation. In 1978, the company was converted into a partnership firm with him, his wife and their young son Feroze as partners. In 1985, the company changed its name to Feroze Foods and Flavours. After the passing away of Soly Sethna and his wife Aloo in 1997 and 2007, respectively, the company passed fully into the hands of Feroze Sethna and his wife Persis who have three grown up children, Ferzin, Avan and Sohrab - all doing well in their respective fields.

Feroze Foods incorporates a philosophy of high value and trust. The company’s core set of values are - elevating the Indian culture, integrity, excellence, responsibility, and compassion with gratitude. Its dynamic team works in synchronisation to strengthen the company and to ensure its leadership position in each of its markets.

Feroze is a devoted family man, who epitomizes the true spirit of deep faith in the religion. He believes in the pursuit of excellence and is committed to community service. His son Sohrab, will have big shoes to fill in, but hopefully he will do well under his father’s guidance and help and become the third generation businessman in the family.

The company has gained popularity on account of its tasty and excellent products not only in India but international markets also such as United States of America, Western and Eastern Europe, UAE and Africa.

Going forward, the company has created a very ambitious plan for growth and have put a target of achieving Rs.140 crore turnover by March 21, 2022, for which they are in talks with new customers in India and abroad. In line with their expansion policy, they intend to set up a new factory in Mumbai, sometime next year. The company takes pride in treading on a sustainable path, whether through investments in research and innovation, or by the impact it has on the communities where it operates. It is an ISO 22000-2005 Certified Food Safety Management System Company.

SynergyZ, December, 2017 73

CARBON BRUSHES and Brush Assemblies for

Power Tools Home Appliances Automotive Motors RO Systems Hospital Equipments Global OE Supplier of Carbon Brushes since last 70 years.

Home WasherPower Appliance Pump Tool Alternato Fuel r

Pump Engine Cooling Fan

Sales Rs. 74 Cr.

Wiper

Starter

Indian operations of AVO Carbon group, formerly EMC Division of Groupe Carbone Lorraine. OE Carbon Brush suppliers for Power Tools, Kitchen Machines, Vacuum Cleaners, RO Systems, Automotive motor with customers spread around the different continents.

Global presence with manufacturing centers at Germany, France, Mexico, Tunisia, India , Korea and China Produce 800 million Brushes and 70 million assemblies per year.

AVO Carbon India A 100% subsidiary of the French AVO Group Company certified to IS0 / TS 16949:2002 of IATA

Chennai plant produces more than 7 million brushes a month.

Caters to Global Markets like USA, Mexico, China, Russia, Turkey, Germany, Iran , Ukraine etc.

Sixteen years at the service of the Indian Industry

Global sales of 100 million Euros

--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Design centers in Frankfurt for Brushes and Poitiers for Brush assemblies .

Plants at FRANKFURT—POITIERS—MONTERREY—CHENNAI—KUNSHAN—EL FAHS—Korea

ACHIEVEMENTS OF QuantumAeon MAKE IN INDIA MADE IN INDIA MORE THAN ONE LAKH BUSES WITH ETM MORE THAN THREE CRORE PASSENGERS ISSUED TICKETS EVERY DAY THREE LAKH TRIPS A DAY FOUR LAKH HAPPY BUS CONDUCTORS HIGH PASSENGER SATISFACTION WITH PRINTED INFROMATION TICKET ONE THOUSAND SATISFIED BUS DEPOTS

Quantum Power Systems

.

74 SynergyZ, December, 2017

…... Creative ideas

No.B11, 3rd Cross, ITI Industrial Estate, Mahadevapura, Bangalore-560048, Karnataka, India Mobile No: +919840603733 LL: +918066793000 Fax: +918066793099 http://www.quantumaeon.in/

Plot 25-A2 Dairy Plant Road SIDCO Industrial Estate - NP Ambattur, Patravakkam Chennai, TN - 600098, India Phone: +91 44 42926565 Fax: +91 44 42926575 Contact person: Mr. Ramkumar E-mail: info.india@avocarbon.com Mobile: +91 44 4292 6565

SynergyZ, December, 2017 75

“Entrepreneurship is neither a science nor an art. It is a practice."

- Peter Drucker, management consultant, educator, author.

With best compliments to WZCC, Bangalore Chapter for the Annual Global Meet December 2017

Gowrishankar & Co. # 263/42, 5th Main, 4th Block, Jayanagar, BANGALORE – 560 004.

Tel: + 91- 80- 2663 1234 E-mail: info@gowrishankarandco.com

76 SynergyZ, December, 2017

SynergyZ, December, 2017 77

instructions on the leaflet were not too clear. Instances were noticed where people mistakenly ate the product and started falling sick. The product had to be rolled back.

• Crystal Pepsi The drink was introduced in 1992,

by PepsiCo. Many cola-drinkers expected a darker beverage but the feedback was - it tasted just like original Pepsi so the company did not benefit much by launching this product.

• TouchPad The product was launched by Hewlett Packard in 2011. It was an attempt to compete with Apple’s iPad. Despite large scale promotions, the HP TouchPad was a colossal failure and was discontinued almost immediately.

While Product launches could take a little bit more work, the rewards are worth it.

A WHY MOST

PRODUCT

LAUNCHES FAIL?

Product Launch is often a make-or-break moment for any company, whether it is a manufacturer working through wholesale and retail outlets, or a retailer trying to attract customers to buy new products.

This article examines the snags that are likely to crush a company’s product launch and at the same time provides useful tips for a successful launch.

You may have seen big companies conducting big launches. These are companies with large budgets and tons of resources. However, as a startup you may not have that luxury nor see the need to get as much out of your budget and resources, as the purpose of a Product Launch is to build the sales momentum.

Sales enables your company to grow and prosper.You will be able to add more customers, hire more people and grow further. It’s one of the few opportunities to go from

78 SynergyZ, December, 2017

Listed below are certain snags that should be avoided otherwise they could crash your company’s product launch.

Pre-Launch Phase • No market research on the product.

• Target audience is unclear.

• Most of the budget was used to create the product; little is left for launching, marketing, and selling it.

• Sales channels are not educated about the product.

• The product’s key differentiators and advantages are not well articulated.

• The marketing campaign lacks objectivity.

• The website isn’t fully functional.

Launch Phase • The product is launched too hastily or too late for its key selling season.

• Supplies of the product are insufficient to satisfy orders.

• A governing body pulls the product, citing false claims.

• The product is given a limited “trial at retail” but without public relations, marketing, or promotion to “turn” it.

• The ad campaign is untested and ineffective.

• Company executives underestimate the value of Twitter and Facebook.

• The product design is unique but confuses consumers, who don’t understand how the product works.

• The product is priced too high for mass adoption.

Here are four secrets that will help you launch your product successfully: 1. Match product capabilities to market needs 2. Position the product clearly with proper messaging 3. Set clear launch goals 4.Ensure the timing is right to maximize sales Always remember - the key to launching a Product is all about storytelling as customers generally like to connect to the story behind a product.

incremental to exponential business.

So why do some companies get it right and others don’t? Is it because they’re lucky?

Entrepreneurial history is filled with instances where top companies also failed big time. Here are a few instances: • Edsel car The vehicle was launched in 1957, after Edsel B. Ford, the company’s former president and Henry Ford’s who son died in 1943. The company was so confident, that it pumped $250 million into this product. But instead of starting a revolution, the company lost $350 million on account of the unattractive gasguzzler.

• Clairol Touch of Yogurt by Procter & Gamble Shampoo The product was launched in 1979.

Customers complained that the

Celebrate your pets birthday with our Pet Parties which include games, decorations, food and whole lot of fun and frolic, giving them a day they won’t forget !

Boarding: Large play areas, comfortable kennels, well balanced diets and loving care by experienced staff, to make your pet feel at home.

Day Care & Puppy Creche: While you are away at work, your pet can spend the day socializing with dogs and pups.

"For Holistic Veterinary Medical Advice or Consultation contact our Vet Dr. Nezhat Patrawalla on nezpatra@gmail.com"

SynergyZ, December, 2017 79

7 Minutes Interview with a

Kid

Entrepreneur This interview is one of my all-time favorites because it is with a seven year old Kid Entrepreneur.

I was at one of the Annual fund raising events in Dubai, where I met Jimmy.

He had set up a Lemonade stall. What attracted me most about Jimmy was his entrepreneurial drive and spirit.

After speaking briefly to this parents, I approached Jimmy and started asking him a few questions.

Below are some excerpts from our conversation: Hi Jimmy, you have a beautiful stall. Did you set it up all by yourself?

Yes, but with a bit of help from my parents.

So, you have become an entrepreneur today. Can you tell me something about who an entrepreneur is?

An entrepreneur is someone who is his own boss and sells things like lemonade, toys, books and other things to help people.

Can you tell me some of the good qualities of an entrepreneur?

Well, you have to think of something that people will buy because if you can’t think of that, then you are not going to make any money and you won’t be helping people you want to help.

Do you think that an entrepreneur helps people?

Yes, they tell you what you want and give it to you right away.

What are some things you can do to start a business?

There are a lot of things really – you can start a car wash, wash scooters, walk dogs, help elderly people cross the street and do all kinds of stuff.

How do you let people know that you are in business?

You can make a flag, build a stand with the help of people who build homes or put up a banner that tells what business you are in.You can put this either in your front yard, or by the corner of the street.

How do you know so much about being an entrepreneur?

Well, I meet a lot of people who are in business so I ask them questions and learn a lot from them.

Do you think a business should have a website?

If you don’t have a website you will have to go to everybody’s house, that will take a long time and you will have to go a long way just to help someone. Besides you can’t take everything you need so you do need a website where you can post videos, do video chats to help people.

WZCC NEW YORK CHAPTER

Engages in 5 Talks and a Jubilant Fund Raiser in 2017

After you make money from this stall, what are you going to do with it?

I like collecting toys, so I will buy more toys, and keep some and donate others to children at the hospital. This will bring joy to them and me.

Ah Jimmy! It looks like you are going to be a great entrepreneur with so much knowledge you possess on entrepreneurship.

By: Meher Bhesania

Supporting young talent in our community and channeling their creative spirit towards entrepreneurship should be our priority so that it helps us in making the community stronger in the long run.

February 5 2017

May 7 2017

July 9 2017

“How Cytel Happened – Five Factors of Success.”

Dr. Cyrus Mehta

“Clarity on Markets, Macro and Monetary Policy: What it means to you?”

By: Shehriyar Antia

“Business in Pakistan, Entrepreneurship in New York by Mother-Daughter Team.”

Mrs. Spenta Kandawalla & Mrs. Shaan Kandawalla

September 16 2017

October 15 2017

December 3 2017

Best Compliments - New York Chapter To Join the New York Chapter Contact: Mr. Noshir Dutia noshd@Hotmail.com Mrs. Arnaz Maneckshana amanecksha@aol.com

“Fund Raiser – Riding A Vintage 1931 Ford Model A Roadster.”

A Memorable Treat raising $ 1000

“Earch Munshi Memorial Lecture with the New York Annual Udvada Atash Behram Fund Raiser – Zoroastrian Websites to stay connected” By: Yazdi Tantra

“Succeeding in a Professional career and Investing for a comfortable retirement.”

By:Toos Daruvala

Women at the top -

On Leadership

“

“

I never underestimated myself. And I never saw anything wrong with ambition.”

Angela Merkel Chancellor of Germany

Women are the largest untapped reservoir of talent in the world."

Hillary Clinton FormerPresidential Candidate of United States

“

“

A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult."

Sheryl Sandberg COO of Facebook

Melinda Gates Co Founder of the Bill & Melinda Gates Foundation

“ Indra Nooyi CEO of PepsiCo

Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader."

“ Theresa May British Prime Minister

“ Chanda Kochhar CEO of ICICI Bank

I urge all women to believe in themselves and that they are capable of running a successful professional life as well as a successful family life."

82 SynergyZ, December, 2017

Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence."

I think it’s important to do a good job and not to feel that you’ve got to make grand gestures, but just to get on and deliver."

“

The more you praise and celebrate your life, the more there is in life to celebrate."

Oprah Winfrey American Media Proprietor

SynergyZ, December, 2017 83

5. Ethical business consulting

6. Website rentals.

Ethical entrepreneurship and management is a huge focus of concern for this generation. It’s not just about protecting employees and vendors from discrimination based on race, gender, sexuality and religion - modern business owners and managers also worry about ethical product acquisition, social responsibility and environmental awareness. There are hundreds of potential clients waiting for an ethical business consultant to help them out.

It’s 2017 - these days, everyone calls themselves a web developer. But do you know what very few people tend to say they do? Rent websites.You read that correctly: creating websites from scratch for specific companies is now the old way of generating revenue from Web clients. Instead, Web developers are creating several websites at a time for a certain niche, then renting customizable versions of each site to local businesses.

7. Edtech.

8. Activity bars.

9. Subscription boxes.

Start a Kidpreneurs Academy. Create a series of fun and interactive videos for young entrepreneurs. It will be a good attempt at combining the area of passion and expertise (entrepreneurship) with youth education and the edtech industry.

Activity bars are popping up all around the country, most with bowling alleys and mini arcades.You come up with your own creative spin.

You see them all the time on Facebook, Instagram and Pinterest: Subscription Boxes. Now, you can receive a monthly box of just about anything: international snacks, high-end makeup, stickers and even craft beer. There’s a subscription box for almost every hobby and personality... but not quite all. A subscription box business may just be the fun side biz (or full-time gig) you’ve been waiting for.

4. Virtual reality (and its accessories).

Virtual reality (VR) is an impressive facet of modern technology.

With a pair of goggles and the right computer hardware, you can immerse yourself in a variety of fascinating worlds using VR. Create a VR-centered business. Start your own VR industry update website, where you write about new tech, games, software and more.You can sell creative cardboard headsets (like Google Cardboard, but cooler). If you are good at the programming side of things, you can create your own games and software or you can help car companies and real estate agencies create virtual experiences.

THE

10 BEST NEW-AGE

BUSINESS IDEAS If you haven’t heard about yet

1. Tiny houses.

2. Healthy fast food.

Plenty of college students, and graduates, seek tiny houses on wheels. Why? They let you travel the country without paying for pricey hotel rooms. Even with full amenities, they cost far less than a normal-size. Some are stylishly decorated, and even fewer are optimized for pets. Maintenance companies tend to ignore the tiny house demographic, but that could be another business idea.

Fast food is thriving today, just as much as it ever has. But today people seek out healthy alternatives to the greasy meals. One great little niche is the healthy fast food truck that offers fresh juices and smoothies to a different locations every day.

84 SynergyZ, December, 2017

3. Delivery services for just about anything.

People are working harder now than ever before. Between their jobs, school, family, social obligations and hobbies, people just don’t have time to pick up their own dry cleaning, or even to bring takeout to work. While this is a problem for most, it’s an opportunity for the modern entrepreneur - to deliver food to their homes and workplaces; fill up their cars wherever they are, have everything from groceries to electronics delivered to their doorstep in under two hours. The concept has already proven itself -- all you have to do is figure out what you’d like to deliver.

Resource - Adam Toren, and Matthew of Kidpreneurs and Small Business SynergyZ, December, 2017 85

VANISHING

VOICES

It is said, one language dies every 14 days. By the next century nearly half of the roughly 7000 languages spoken on earth will most likely disappear as communities abandon native tongues in favor of English, Mandarin or Spanish.

Delivering High Class, Customized, Bath, Bed, F&B Linen to leading players in hospital

Dominant Languages Nearly half of world speaks a top-ten language. The smallest 3524, languages, spoken by fewer than 10, 000 people each, are used by just 0.1 percent of the world’s population.

Focussing on supplying clients with quality linen products and committed delivery select from a wide range of products and supplies

First language Speakers (in millions) Chinese 1213 Spanish 329 English 328 Arabic 221 Hindi 182

Bengali 181 Portuguese 178 Russian 144 Japanese 122 German 90

Source: Living Tongues Institute for endangered languages, UNESCO, SIL International

Contact : USHA SANKLECHA

Tuvan - Russia

AKA - India

SERI Mexico

Number of speakers 235,000

Number of Speakers 1,000 – 2,000

Number of Speakers 650-1,000

Tuvan is one of the many small languages of the world.

Tuvans are historically nomadic herders. Raising sheep, cows and reindeers, on the Siberian Steppe is very central to Tuvan life.

Aka people in Palizi, a tiny, rustic hamlet lies on a mountainside in Arunachal Pradesh, India’s rugged north eastern most state.

The villagers grow their own rice, yams, spinach, oranges, and ginger; slaughter their own hogs and goats; and build their own houses. The most cherished Aka possession is the precious tradzy necklace-worth two mithan-made from yellow stones from the nearby river, which is passed down to their children.

The Seri people of Mexico were traditionally seminomadic hunter-gatherers living in the western Sonoran Desert near the Gulf of California. Their survival was tied to the traits and behaviors of the species that live in the desert and the sea.

An intimate relationship with the plant and animal worlds is a hallmark of the Seris’ life and of their language, Cmiique Iitom.

Plot No. 12, Shubh Enclave, Haralur Road, Off. Sarjapur Main Road, Bangalore - 560 102

E-Mail : prapalexports@gmail.com Phone : +91 80 65302005, +91 80 41633861 Mobile : +91 98451 33595 www.prapal.in

SynergyZ, December, 2017 87

salesforce

salesforce

salesforce

Sales Cloud

Service Cloud

salesforce

salesforce

Marketing Cloud

Analytics Cloud

88 SynergyZ, December, 2017

��������������������������.���

Best compliments from

CHARTERED VEDA A 12-acre development with 188 exclusive sites (Close to Nelamangala Town, Nelamangala-Doddaballapur Highway)

INVEST IN YOUR FAMILY

3 & 4 BHK apartments and penthouses adjacent to Manyata Tech Park,

Off Thanisandra Road, Bengaluru.

+917676 131999

Contact : (91) 98452 03270

Best wishes to WZCC Bangalore Chapter for the Annual Global Meet December 2017

ARTIST’S IMPRESSION. NOT A SITE PHOTOGRAPH. WE ARE PROUD TO BE CONFERRED WITH THESE RECENT RECOGNITIONS

LUXURY PROJECT

INDIA’S MOST PROMISING

“THE ICON” FROM GLOBAL

BRANDS 2017 BY WORLD

BEST RETAIL AWARD 2014

BEST GREEN INFRASTRUCTURE

REAL ESTATE BRAND

CONSULTING & RESEARCH

BY CNBC AWAAZ FOR

PROJECT 2016 BY GOLDEN BRICK

AWARDS 2017

CORPORATION (WCRC)

1 MG ROAD BENGALURU

FOR THE ICON BENGALURU

RERA REGISTRATION NO : Tower C, D, E - PR000326, Tower F - PR000420.

21/19, Craig Park Layout, Off MG Road, Bengaluru - 560 001. Tel: 080 2532 0315/16 enquiry@gcorpgroup.com

90 SynergyZ, December, 2017

Rocker Panel Seals

Have you been counted?

Register and search fellow Parsis, Roj Converter, News and Resources, Matrimonials, Parsi Institutions, Shopping and much more...

Android users can download The Parsi Directory app from Google Play Store Shop for Exclusive Books, DVDs, Frames, etc visit www.shopping.on-lyne.com

92 SynergyZ, December, 2017

Chevrolet Ashok Leyland Audi Bajaj B M W DAF Force Chana CNH Daimler Ford Honda Indo Farm FCA GM John Deere L& T Mercedes Man Mahindra Nissan Piaggio SEAT

New Holland Renault Nissan Suzuki

Peugeot Opel Reydel Skoda

Tata TSTech Varroc Zetor

Porsche Csmart

Volkswagen

SynergyZ, December, 2017 93

94 SynergyZ, December, 2017