Volume 1, Issue 1
November 2010
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elcome to our first issue of Vision. Our mission is to inform, inspire and support the entrepreneur community as well as small business owners. As an entrepreneur myself, I developed an idea about nine years ago to utilize my writing and designing skills to assist other small business owners with producing promotional copy for their businesses. Creative Image Design Services has currently produced a newsletter to encourage entrepreneurs to pursue their professional goals. Vision is a quarterly publications that will offer entrepreneurs business resources, marketing, financial, social media information as well as provide upcoming events in the community. Creative Image Design Services offers effective communication, innovation and great customer service.We encourage small business owners to consider their values and establish their company image to promote their business. We hope you enjoy our first issue and find what you need to assist you in your business endeavors. Building Your Brand: Importance of an Innovative Logo Design When creating your media kit or corporate identity package, it’s imperative that you select the right logo design that will represent your company image. Choosing the right colors, fonts and images can influence your customer more than you realize. The recent incident regarding “The Gap” changing their logo had a negative impact with their customers and caused an uproar which made the company quickly change their logo back to the original design. You must take precautions and understand the messages your trying to project to your target audience. Building your brand consists of various aspects of marketing including social media. Communicating your image on all levels is vital tool. Your logo design is the first thing a customer remembers besides your product or service. So make sure you take into consideration what message you’re going to convey through your logo design.
Inside this Issue: Introduction
1
Building Your Brand with a Logo Design
1
Social Media
2
How to Apply for a Grant
2
Events & Seminars
2
Forward comments or suggestions to: Yolanda Berry; Managing Editor & Designer Email: CreativeImage4u@yahoo.com