Customers
Marketing
Branding
Risk
• • •
Intellectual property Lack of capital investment Outsourcing production
Pricing Customers' perception Market research Production costs
ÂŁ15
Net profit
ÂŁ45.72
Developing the vision & Idea
Product & Market
Finding the right manufacturer
Generate profits
Produce Isycase
Reflection
•
Experienced diverse challenges
• Communicated with and learnt from one another