YCC Portfolio
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Acdemic Work Ping Pon
Professional Work Anniversary Sale
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Professional Work Summer Festival
Photography
6 Other Work Bopomofo
Professional Work Harrods
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Acdemic Work
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Ping Pon The story is describing a milk bottle's different experience in the recycle life. We wanted the animation to remind people that placing importance on environment protection.
Animation Media
3D Max (characters), POP-UP (background)
Role
My partner and I created the story and its characters together. Furthermore, I was in charge of background design and POP-UP.
Acdemic Work
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Character Design
Little Ping (Lead) Milk bottle / glass bottle
Bao
long-time milk / retort pouch
Duo Duo / Yin Yin Fermented milk drink
Milk MaMa
Milk / tetra pak
Si Si
Sport drinks
G no
long-time milk / aluminum can
Acdemic Work
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Storyboarding A Start A Set: Milk factory 1&2 / Vending machine
B
C The End B Set: Fridge
C Set: A girl's room
Acdemic Work
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Set Design A Set: Milk factory 1.2 / Vending machine Colour: monochrome
B Set: Fridge Colour: monochrome
C Set: A girl's room Colour: Colourful
Acdemic Work
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Set Design A Set: Milk factory 1
A Set: Milk factory 2
Acdemic Work
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Set Design A Set: Vending machine
B Set: Fridge
Acdemic Work
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Set Design C Set: A girl's room
Acdemic Work
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Set Design Properties
Vending machine three-dimensional
Action: Push a button three-dimensional
Action: Insert Coins three-dimensional
Background Images
A chance
Professional Work
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Anniversary Sale Anniversary Sale is a Shin Kong Mitsukoshi Department Store's important marketing event each year. The celebration event attracts many guests to come to 13 branch stores during October till December in Taiwan.
Role
I was in charge of design overall planning for this project including designed key visual images and layout standard for each artwork, cooperated with designers of JRV international and marketing department, and having meetings with each branch office's chief of art design.
Professional Work
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Production process
create and sketch key visual image
design layout standard and sample, and make a guideline
design layout standard of display
design marketing common leaves and free gifts
make and prepare properties for press conference
go around and inspect branch stores, and have metting of discussion
Professional Work
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Conception / Sketch
Model clay / photography
3 key visual images
The time divides to 3 periods for each branch store from October till December and it is simple to sort date by image.
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Professional Work
Catalogue Cover
Professional Work
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Layout Standard / Sample
Display standard
Professional Work
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Summer Festival It’s one of important marketing events on Shin Kong Mitsukoshi in Summer. Colourful and flowered elements are showed 2010 Summer Festival's key visual image.
Role
I was in charge of design overall planning for this project including designed key visual images and layout standard for each artwork, cooperated with designers of JRV international and marketing department, and having meetings with each branch office's chief of art design.
Professional Work
3
Production process
create and sketch key visual image
design layout standard and sample, and make a guideline
design layout standard of display
design marketing common leaves and free gifts
make and prepare properties for press conference
go around and inspect branch stores, and have metting of discussion
Professional Work
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Conception / Sketch Summer is full of various colours and vitality. By creative process, I thought rainbow colours and patterns of flowers and plants are suitable to show summer ambiance. I tried the image shows a refreshing and brisk style. This element of rainbow flower was created with JRV International and I drew some plant patterns for this project.
Professional Work
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Catalogue Cover / Layout Standard / Sample
Using the element of rainbow flower represent each item
Display standard
In the end of 2006, Shin Kong Mitsukoshi held Harrods Festival to introduce the world-renowned department store. After that Harrods founded the first formal shop, Harrods World Signature shop in Taiwan in 2007.
Harrods Guide a concise introduction of Harrods' history and products
Professional Work
Harrods
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Harrods Catalogue 07/08 The catalogue's layout refer to Harrods guideline and shows clear, organized, and elegant. The content includes tea, jam, PVC bags, and gifts.
Professional Work
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Harrods Moon Festival 08/09 The mooncake is exclusive sale worldwide. It's the first time that Harrods authorizes Shin Kong Mitsukoshi to produce mooncake.
Professional Work
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Conception / Sketch
It a official phonetic that transcribes in Mandarin. Consisting of 37 characters and four tone marks. I tried to recombine these characters to express some festivals.
postcards
Other Work
Bopomofo
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Photography I usually bring my LOMO when I take a travel. From the camera lens, I obtain different viewpoints for people and things. I am impressed by the colour and uncertain development of these photos.
Photography
Left Brooklyn Bridge, New York / LCA / Cross-Processing / May, 2010 Right LOUIS VUITTON, 5 Canton Road, Hong Kong / LCA / Cross-Processing / May, 2009
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Up Window seat, Doughnut Plant, New York / LCA / Cross-Processing / June, 2010 Down Lamps, Whitney Museum of American Art, New York / LCA / CrossProcessing / June, 2010
Photography Up Hopes & Dreams, Times Square Visitors Center, New York / LCA / Cross-Processing / June, 2010
Down Museum of Fine Arts, Boston / LCA / Cross-Processing / June, 2010
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Left Pavilion, GHIBLI MUSEUM, MITAKA, Tokyo, Japan / LCA / Cross-Processing / June, 2010 Right The Little Red Riding Hood, MTR, Hong Kong / LCA / Cross-Processing / May, 2009
Photography Up Pickles & Relish, supermarket, New York / LCA / Cross-Processing / June, 2010 Down Drinks, TASTE supermarket, Festival Walk, Hong Kong / LCA / CrossProcessing / May, 2009
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Left Flatiron Building, New York / LCA / Cross-Processing / June, 2010
Right Stata Center, MIT, Boston / LCA / Cross-Processing / June, 2010
Photography Up Stairway and Wall, New York / LCA / CrossProcessing / June, 2010 Down Observation Deck, High Line Park, New York / LCA / Cross-Processing / May, 2010
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