Yiting Chou
Yiting Chou
Yiting Chou
Yi-Ting Chou Graphic Designer 915-203-7670 ychou@miners.utep.edu
Yiting Chou
Contents Introduction
v
Logo
2-3
Poster
4-7
Packaging
8-15
Taiwan
Introduction I am a twenty-three years old designer from Taiwan. I loved working in art and computers, so I decided to get into the field of graphic design. What I like the most about graphic design is constantly working with different ideas; it is the exciting part of the working process, but the hardest as well. In order to find inspiration for great ideas, I notice that having curiosity is very important, and also constantly discovering new things around the world.
v
INTRODUCTION
As a graphic designer, the style of my design is very simple, clean, and straightforward. Most importantly, the design itself should not only be a beautiful design; it must be creative, and engage the viewer’s attention. My methodology is consistent when I work with any of my designs; every-
Yiting Chou
thing starts out with rough sketches and ideas, and goes through the long process of editing and changes in order to develop the final result. Each project consists lot of works of many layers and complex ideas, even though the design looks extremely simple. I try to create designs that are simple enough to help viewers easily understand the concept from my works.
INTRODUCTION
vi
LOGO DESIGN
A good logo is very important to its brand because it communicates the consistency. It also shows what the company acutally do and provide. Therefore, when we apply our logo on any kind of occasions, we have to ensure that the logo is in a proper usage.
2
LOGO DESIGN
LOGO DESIGN
3
POSTER DESIGN
Poster is a popular promotional tool. Poster delivers different messages to public, so the theme should be clear and straightforward. The information on the poster such as time, location, and other major contents should be simple and easy to read. Beautiful poster illustration, layout is usually a great way to attract attention.
UTEP Department of Art
Faculty Exhibition Jan. 30-Mar. 8
Opening Reception: Jan. 30, 5-7:30 pm Rubin and L Galleries
Faculty Artists: Sarelah Aguilar•Kim Bauer•Terri Bauer•Vincent Burke• Antonio Castro•Clive Cochran•Suzi Davidoff• Francisco Delgado•John Dunn•Adrian Esparza• Christine Foerester•Samuel Garcia•Anne Giangiulio• Davina Gomez-Miraval•Manuel Guerra•Anna Jaquez• Suzanne Kane•Roya Mansourkhani•Jacob Munoz• Alexandra McGovern•Dave McIntyre•Jessica Pizana• Hector Romero•Daniel Szwackowski• Rachelle Thiewes•Albert Wong•
4
POSTER DESIGN
SHIGEO FUKUDA in El Paso
January 20, 2013 ~ May 5, 2013
THE UNION GALLERY AT THE UNIVERSITY OF TEXAS AT EL PASO PRESENTS
The Stanlee and Gerald Rubin Center for the Visual Arts (the Rubin Center) Opening Reception: Saturday, January 19, 2013
BIANNUAL GRADUATING STUDENT RECEPTION: EXHIBITION Dec. 5 Nov. 25-Dec. 13 Union Gallery Union Bldg East, 2nd Floor
Thurs. 6-8pm For more information contact Union Services at (915) 747-5711
POSTER DESIGN
5
That’s Amore!
Tea Time, anytime is a great time for Simple Simon!
SIMPLE
SIMPLE
International House of Pies
International House of Pies
SIMON’S
6
POSTER DESIGN
SIMON’S
Welcome to the Big Apple
Oh Là Là! French Quiche
SIMPLE
SIMPLE
International House of Pies
International House of Pies
SIMON’S
SIMON’S
POSTER DESIGN
7
PACKAGING DESIGN
Packaging has become an integral part of modern commodity production. A good packaging design product can enhance the value itself, and thus enhance the image of the company. It is very important to embodied uniqueness of the product in order to attract consumers.
Simple Simon’s International House of Pies My concept was to create a house of pie that inspired me by the name of the store, Simple Simon’s International House of Pie. The name of the store provides a friendly feeling. Therefore, I decided to create something that is friendly and simple at the same time by using the warm color tone and working the house with basic geometric shapes. The house’s structure shows a slice of a pie, and the orange color reflects natural of pie. The logo itself represents certain playfulness that can attract viewer’s attention.
Simple Simon’s International H 8
PACKAGING DESIGN
Colors play an impressive role for the brand identity. The color orange normally delivers the message to the viewer of warmth and happiness. Therefore, the orange match the best in here for all the packaging design in order to provide the friendly feeling of the pie house.
House of Pies Package Design, 2014 PACKAGING DESIGN
9
Genuine Steak House Package Design, 2013
10
PACKAGING DESIGN
Genuine Steak House Packaging My concept was to make a brand new packaging which is very simple, clean, and straightforward. The logo itself represents certain playfulness that can attract viewer’s attention by transforming the animals cow, chicken, and pig into as square shapes. The colors and animal die cuts at the frontal page help people to distinguish different meat easily. Different from the traditional packaging, this new packaging is more convenient and friendly handling. Box sealed packaging helps to keep food fresh and clean. Package size suitable for small families or individuals, to avoid wasting food. Therefore, the corporate image is no longer the place supplies bloody meat factories, however, it became a friendly products that consumers can trust.
PACKAGING DESIGN
11
Agua de Cielo Package Design, 2013
12
PACKAGING DESIGN
Agua de Cielo is a place that offers its patrons the purest and tastiest bottled rain water. At Agua de Cielo, the company also provides their signature infusions prepared with their speical water.
Agua de Cielo Packaging Packed simple design is the main idea for the design. The handles on the individual boxes that help for easy carrying. Die cut in the middle of the boxes allow consumers to see inside of their special designed tea packagings. Each of the tea packaging is made by small linen bag. The chose of the linen bag for the tea packaging is because linen provides the natural organic feeling. The concept is to show the products are not only organic, but also extremely fresh, so that consumers can believe the tea leaves are all freshly picked.
PACKAGING DESIGN
13
ANNUAL REPORT 14
PACKAGING DESIGN
The mission of the Housing Authority of the City of El Paso is to provide safe, decent, and affordable housing for assisted families living at or below 80 percent of median income.
El Paso Housing Authority Annual Report Design, 2013
PACKAGING DESIGN
15