Business Update Issue 21

Page 46

BOOK REVIEW

HOPE SPRINGS ETERNAL LESLEY WATERKEYN, SANDY VAN DIJK and DAWN NATHAN-JONES offer us hope in inspiring bitesized stories we can all relate to

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quick Google search revealed the meaning of the phrase above to be that it is human nature always to find fresh cause for optimism. In the book, Hope Stories – Let Hope Be Your Strength, that sentiment is powerfully brought to life with 27 stories of courage and inspiration in unprecedented times. In 180 pages, authors Lesley Waterkeyn, Sandy Van Dijk and Dawn Nathan-Jones show, and not tell, us why we’re all hard-wired to rise above adversity. For many of us, 2020 was going to be the year. 2020: perfect vision, perfect time. It was supposed to be a time to shine. And yes, January was filled with strategy meetings, vision workshops, fi ve-year plans and most businesses and entrepreneurs were ready. February came and the rumours were mounting. There was a virus on the loose. A new and dangerous contagion called Covid-19. Overnight, restaurants turned into soup kitchens, businesses turned to making protective products – if you had a sewing machine, you made masks, alcohol, you made hand sanitizers – hotels turned into hospitals, businesses had to transform…

it was time to adapt or die. Times were, and are, tough. It was, and is, literally time for the tough to get going. Hope Stories is a collection of short stories about the toughest among us who rose to the challenge; an account of ordinary people who did extraordinary things in these uncertain times. Their stories will inspire you to innovate and prosper. To think forward and find a way to triumph over hardship. As the co-founder of Over the Rainbow – a social enterprise that empowers young entrepreneurs with the knowledge, skills and connections that will enable them to succeed – Lesley Waterkeyn is passionate about unlocking the potential of South Africa’s young people. She’s a multiple award-winning entrepreneur who leads with vision and determination. Sandy Van Dijk is COO of Over the Rainbow. In addition to Hope Stories, Sandy co-authored a book called The Entrepreneurs Playbook with sister Lesley. The book aims to inspire entrepreneurs by changing their ‘what if’s into how to’s’, sustain their

businesses and achieve success. The third author of Hope Stories is Dawn Nathan-Jones – a renowned South African entrepreneur. Dawn’s legacy lies in her role as one of the early pioneers of the Imperial Car Rental company, known more recently as Europcar. She spent over three decades building this fledging car rental business with her two colleagues.

ORDER INFORMATION Hope Stories – Let Hope Be Your Strength can be ordered from Knowledge Resources, Ground Floor, Yellowwood House, Ballywoods Office Park, 33 Ballyclare Drive, Bryanston Contact: tel: (+27 11) 706 6009 fax: (+27 11) 706 1127 e-mail: orders@knowres.co.za Available online at: www.kr.co.za

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