Avon Visual Strategy Guide

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

01

Visual Strategy Guide

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

AVON

2

V ISUAL STR ATEGY GU IDE

3

AVON

4

01 Visual Strategy Guide

AVON

VISUAL STR ATEGY GUIDE

6

V ISUAL STR ATEGY GU IDE

R EBIRTH

7

AVON

R EBIRT H

8

Contents

01 History 08 Overview 10 The original Avon lady 14 Women empowering 16 Women in leadership 22 Avon’s Timeline

02 Rebirth 28 Where we were 30 Where we are 32 Our mission

03 Personas

36 Personas spectrum 38 Personas 50 Outliners

04 Competitors

56 Current competitors 58 Adjacent competitors 60 Aspirational competitors

AVON

01

10

V ISUAL STR ATEGY GU IDE

History Overview The original Avon lady Women empowering Women in leadership Avon’s Timeline

11

AVON

“Ding Dong Avon Calling!”

12

V ISUAL STR ATEGY GU IDE

Overview

Avon Products, Inc, known as Avon, is an American international manufacturer and direct selling company in beauty, household, and personal care categories.

It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6.4 million representatives.

Avon uses both door-to-door sales people (“Avon ladies� primarily, and as well as some men) and brochures to advertise its products. Avon operates training centers for potential representatives. Avon uses multilevel marketing to recruit sales representatives, who sell beauty products, jewelry, accessories and clothing.

Each Avon representative is considered an independent sales representative running her or his own business.

13

AVON

The founder and the Avon lady

Avon Founder David H. McConnell offered women a rarity in 19th century America: a chance at financial independence. In 1886, it was practically unheard of for a woman to run her own business. Only about 5 million women in the United States were working outside the home, let alone climbing the ranks of any corporate ladder. That number accounted for just 20% of all women.

On the heels of the Industrial Revolution in the United States, women were mainly confined to jobs in agriculture, domestic service and manufacturing, not exactly glamorous lines of work; the manufacturing sector, in particular, was notorious for its dangerous working conditions. On top of that, women’s wages across the board were a fraction of men’s.

David H. McConnell (1858—1937)

10

For many women, McConnell would radically alter that scenario. The man behind the company for women was the son of Irish immigrants and grew up on a farm. Yet, it was this young man from rural New York, a visionary leader decades ahead of his time, who would become a pioneer in empowering women. McConnell, a bookseller-turned-perfume entrepreneur, would offer women the opportunity to create and manage their own businesses through what later became known as direct selling.

V ISUAL STR ATEGY GU IDE

Before women had the right to vote or had a true means of financial independence, there was one woman from within Avon’s history that defied conventions­­­­­—the first representative, Mrs. Persis Foster Eames Albee.

This New Hampshire lady, born in 1836, was known for her style and savvy, which attracted the attention of Avon founder David H. McConnell. He asked her to be the company’s first traveling salesperson, and the rest is history.

Whether you’re working to rise through the corporate ranks or are an entrepreneur about to launch the next great idea, we can all learn a thing from this one-woman powerhouse.

Persis Foster Eames Albee (1836—1914)

Imagine this: A confident and in-control Albee wraps up one successful sale, and off she goes up the street to greet the next customer and close the next sale. Albee leaned in to her new gig, and the hard work paid off in all sectors of her life. In a letter to McConnell, she wrote, “I know of no line of work so lucrative, pleasant and satisfactory as this.”

11

AVON

“She was the daughter of a minister and so sweet and lovely she deserves a whole volume just to herself.”

— Ann Meany, one of Avon’s first employees.

Mrs. P.F.E. Albee and other Avon ladies

16

Porcelain figurines of Albee as an award to top sales representatives.

V ISUAL STR ATEGY GU IDE

1. Take a leap of faith.

Call it the original startup. In 1886, Mrs. P.F.E. Albee took a risk and accepted an offer from founder David H. McConnell to work as a door-to-door salesperson for what was then called the California Perfume Company. “Mrs. Albee was one of the most successful General Agents I had in the book work, and it was in her hands I placed the first sample case, or outfit, in the perfume business,” McConnell wrote in 1903. Known for her genteel nature and voracious ambition, Albee traveled by horse-drawn wagon, train, or by foot, offering perfumes to anyone and everyone she encountered.

2. Have a game plan.

Her determination paid off, and Albee was soon hired to take over the daily operations of perfume sales. Of course, she went full throttle with her mission. Capitalizing on the growing popularity of perfume, she expanded her travels beyond her tiny New Hampshire town to the entire Northeast. Albee developed a business plan in which she recruited women to serve as “depot agents,” selling products in their own neighborhoods. “It is, therefore, only befitting that we give her the honourary title of Mother of the California Perfume Company,” McConnell wrote.

3. Love what you do.

Imagine this: A confident and in-control Albee wraps up one successful sale, and off she goes up the street to greet the next customer and close the next sale. Albee leaned in to her new gig, and the hard work paid off in all sectors of her life. In a letter to McConnell, she wrote, “I know of no line of work so lucrative, pleasant and satisfactory as this.”

4. Always dress for success.

Talk about power dressing! Much like she lived her life, Albee dressed with no fear, making style statement after statement in ensembles such as lavender taffeta gowns with tiered layers, exaggerated sleeves and look-at-me trains. A seasoned and stylish traveler, she saw no reason to dress down while on the road. In 2015 speak, her outfits went viral when the famously elegant attire later inspired a Mrs. P.F.E. Albee special edition Barbie ®.

5. Spread the love.

Albee’s enthusiasm was entirely contagious. As Avon’s first traveling saleswoman, she recruited other determined ladies to work for the company. In fact, Albee succeeded in empowering women by incorporating them into the mainstream business world 34 years before women even had the right to vote! One of the company’s first employees, Ann Meany, gave Albee a solid endorsement, writing in her memoirs: “She was about 60 in 1985 and was still making trips, working almost entirely under Mr. McConnell’s direction. She was the daughter of a minister and so sweet and lovely she deserves a whole volume just to herself.”

Today, Avon Representatives have really placed her on a pedestal – literally. Since 1969, the company has awarded highly coveted 10-inch tall porcelain figurines of Albee to the company’s top sales representatives. And yes, it’s still a Very Big Deal to receive one.

17

AVON

Women empowering

18

V ISUAL STR ATEGY GU IDE

The Avon Foundation In addition to its corporate pursuits, the Avon corporation is involved in philanthropic causes. The Avon Foundation for Women describes itself as the largest corporate philanthropy dedicated to women's causes globally. The Avon Foundation awards scholarships for Avon representatives and family members. Avon founded the Avon Foundation for Women with its first grant, a $400 scholarship, in 1955.

Speak Out Against Domestic Violence program Additionally, the company's Speak Out Against Domestic Violence program aims to reduce domestic violence.

Through 2012, Avon global philanthropy, led by the Avon Foundation, reports having donated more than $910 million in more than 50 countries.

The Avon Walk for Breast Cancer Beginning in the early 1990s, Avon also began donating towards breast cancer research and care, through the Avon Breast Cancer Crusade and the Avon Walk for Breast Cancer, a series of U.S. based charity walks. Before 2003, the Walk was a function of Pallotta Teamworks, with Avon being the beneficiary. Since 2003, the charity reports that more than 180,000 Walk participants have raised $472 million for the cause.

19

AVON

Women in leadership

20

V ISUAL STR ATEGY GU IDE

Sheri McCoy Chief Executive Officer

“I’ve got on my Avon jewelry.

I have my pink Avon bag.

Not one thing on my face is non-Avon.”

Sheri McCoy is Chief Executive Officer and a director of Avon Products, Inc., a company that has empowered and inspired women for 130 years. Ms. McCoy joined the company in April 2012. She is responsible for driving new long term growth initiatives, developing earnings opportunities for women and advancing Avon as the world’s premier direct seller of quality beauty products.

Ms. McCoy believes that a great company begins with passionate and empowered people. Throughout her career she has consistently promoted employee engagement, leadership development and diversity of thought.

She is committed to Avon’s five core values of trust, respect, belief, humility and integrity.

Ms. McCoy holds a Bachelor of Science degree in textile chemistry from the University of Massachusetts, Dartmouth, a master’s degree in chemical engineering from Princeton University, and an MBA from Rutgers University. She holds four U.S. patents.

Ms. McCoy has been on Fortune magazine’s “50 Most Powerful Women in Business” list since 2008. She serves on the boards of New Avon LLC, Partnership for New York, Catalyst, Stonehill College and FIRST, a non-profit organization created to inspire young people’s interest and participation in science and technology.

21

AVON

22

V ISUAL STR ATEGY GU IDE

Andrea Jung The first female leader in Avon

“If you feel like it’s difficult to change, you will probably have a harder time succeeding.”

Jung joined Avon Products, Inc. in 1994 as the company’s president in its product marketing group. She became president of global marketing in 1996 and executive vice president/president of global marketing and new business in 1997. Her responsibilities at that time centered primarily around market research, joint ventures and strategic planning. She then became president and chief operating officer, with responsibility for all business units of Avon worldwide. She has been on the company’s board of directors since 1998. In November 1999, Jung was promoted to chairman of the board and chief executive officer.

In December, 2011, Avon announced that it had initiated a search for a new chief executive with Jung helping to choose her replacement and continuing as chairman of the board for the next two years. Avon faced several controversies at the time of her resignation. The company’s stock had dropped 45 percent in 2011. Avon’s third quarter earnings report stated that sales targets would be unattainable and disclosed that there were two ongoing SEC inquiries. Net income in the third quarter fell to $164.2 million, or 38 cents a share (below analysts’ estimates of 46 cents a share), from $166.7 million, or 38 cents, a year earlier. The results marked the fourth time in five-quarters that profit trailed analysts’ projections. There was also a three-year probe into an alleged bribery of foreign officials has already caused the dismissal of four Avon executives.

Jung was named one of Forbes magazine’s 100 Most powerful women in 2004. In 2009, Forbes ranked her the 25th most powerful woman. In 2012, she was named in the list of the worst 5 CEOs of 2012 by Bloomberg Businessweek

23

AVON

“When a woman earns a dollar, the payback is higher. She’ll invest in her children, in their education, health care, and basic needs. The impact of a woman’s role in the economy benefits society at large.”

— Andrea Jung

24

V ISUAL STR ATEGY GU IDE

25

AVON

Avon’s Timeline

1886 David H. McConnell founds the California Perfume Company(CPC) and hires Mrs. P.F.E. Albee to be his first Representative.

1914 CPC’s first product is the Little Dot Perfume Set, five single-note fragrances –Lily of the Valley, Violet, Heliotrope, White Rose and Hyacinth.

1929 In 1929, the Avon name and logo are first used on a cosmetics line. In 1939, The company is renamed Avon.

26

V ISUAL STR ATEGY GU IDE

1954 The “Ding Dong, Avon Calling� campaign launches and runs through 1967, making it one of the longest and most successful advertising campaigns in history.

1955 Avon Foundation was founded in the U.S. with the mission of improving the lives of women and their families.

1978 The number of Representatives reaches one million, with sales totaling more than$2 billion.

27

AVON

1992 Avon introduces ANEW, became the first company to bring Alpha Hydroxy Acid (AHA) anti-aging technology to the mass market.

1998 Avon held its first walk to raise funds for breast cancer.

1999 Andrea Jung became Avon’s first female CEO.

28

V ISUAL STR ATEGY GU IDE

2014 The Avon Foundation introduced the Justice Institute on Gender-Based Violence.

2016 Avon and Avon Foundation for Women reached $1 Billion milestone.

2020 Avon empowers women to be brave and live their lives with confidence.

29

02

{30}

V ISUAL STR ATEGY GU IDE

Rebirth Where we were Where we are Our mission

{ 3 1}

AVON

32

V ISUAL STR ATEGY GU IDE

Where we were The old look of Avon is outdated and gives cliched and shallow impression.

It was the pretentious lady feeling unsatisfied about her life.

33

AVON

Where we are New Avon will broaden modern women's horizons and evoke their courages to step out of comfort zones and gain unique experiences in their lives.

34

V ISUAL STR ATEGY GU IDE

35

AVON

Our misson

36

V ISUAL STR ATEGY GU IDE

Avon encourages women to take challenges in the outside world and broaden their horizons while empowering them to live their lives with confidence.

37

03

{38}

V ISUAL STR ATEGY GU IDE

Personas Personas spectrum Personas Outliners

{39}

AVON

Personas spectrum

Mindful artist

Innocent teenager

Diligent model

Rational activist

Outside

40

Potential

Secondary

Primary

V ISUAL STR ATEGY GU IDE

I found eight personas to be my target audiences. Six of them locates inside the persona spectrum. Shy performer and Rational activist are two primary personas. Active extrovert and Diligent model are secondary personas.

Mindful artist and Loving father are in the potential zone.

The innocent teenager and optimistic workaholic are two outliers are outside of the persona spectrum.

Loving father

Optimistic workaholic

Active extrovert

Shy performer

Primary

Secondary

Potential

Outside

41

AVON

Shy performer

Eva Morales Age: 25 Job: Modern dancer City: Los Angeles, CA

42

1.

She started to dance when she was five. At that time she dreamed of being a international ballet dancer.

2.

However, she is extremely shy. When there is an acting part in the show, her shyness becomes a big problem.

3.

She controls her diet very strictly in order to stay in good shape. She seldom eats with others.

4.

She knows that she needs to change, but it is also hard for her to seek help from others because she is too shy to reach them.

5.

She doesn't have many friends. Her closest person is her sister, who is the only person she will talk to freely.

6.

She likes black, white and gray. She only wears these colors so that she doesn’t have to worry about choosing outfit. She will change them to dance clothes when she arrives at the studio anyway.

7.

When she don’t dance, she likes to read scripts, novels and see plays at the theater.

V ISUAL STR ATEGY GU IDE

“I am afraid of showing my inner self, because what if people don't like it?”

43

AVON

Rational activist

Lois Moore Age: 28 Job: Newspaper journalist City: Washinton DC

44

1.

She loves to write and is currently working an book about how globalism destroys local community culture. She is looking for a publisher to publish her book.

2.

She reads independent columnists’ articles during commuting time.

3.

Her dream is to become an independent journalist in poor countries and stand for justice in the world. However she lacks of experiences and money.

4.

She has had a boy friend since high school. However he doesn’t really support her vision of their future. He wants her to stay home after they get married. She is frustrated about this situation.

5.

She likes to put on light and nature style make up because she thinks true beauty comes from inside and women should show their origin.

6.

She is conscious about environmental issues and has been supporting Greenpeace since she started to work. She is a vegetarian for moral reasons.

7.

She is thinking about quitting her job and joining an international non-profit organization as a reporter without borders.

She has been looking for the position for a while. But she still considers about her family and boyfriend.

V ISUAL STR ATEGY GU IDE

“I rather take action to solve problems instead of just judging them. The world is more complicated than I thought.”

45

AVON

Loving father

Peter Fallon Age: 35 Job: Equity analyst City: Albany, NY

46

1.

He loves his five-years old daughter lover and hopes she can grow up strong. He tries not to over-protect her so she can learn how to deal with difficulty.

2.

He was a workaholic before his daughter was born. He has became nicer and more friendly since then. He stopped overworking and spent more time with his family

3.

He takes the education of his daughter seriously. Instead of spoiling her, he tries to find ways to help her build good character at an early age.

4.

He scolds his daughter sometimes for her improper behavior but also explains the reason to educate her.

5.

On the weekend, he takes the whole family outdoors and spends time with them. He thinks participating in kids’ growing up is important.

6.

He has started to live healthier because he wants to have the energy to take care of his family.

7.

He and his wife are planning to have their second child next year because they think having two kids is a benefit for parenting and having a sibling will make his daughter not feel lonely.

V ISUAL STR ATEGY GU IDE

“I don’t expect her to be successful, but be brave enough to choose the life she wants in the future.”

47

AVON

Active extrovert

Jennifer Myers Age: 30 Job: Outdoor activities coach City: Albany, NY

48

1.

She loves nature and hates the office. After 3 years staying in an office, she quit her job and joined an outdoor training program. She is glad she decided to do so.

2.

She wears comfortable shirts and leggings with colorful patterns, which she thinks mostly describes her personality.

She also believes appearance won’t define a great person.

3.

She loves traveling to countries without many tourists and experiencing different cultures outside of America.

4.

She plays instruments like guitar and maracas. She learned them by herself just for fun but it eventually turned out well.

5.

She crossed the whole of Finland on foot and is writing a book about her journey. Writing is hard for her, so she is thinking about taking a writing class in community college near her house.

6.

She thinks that unique experiences fulfill her and make her life meaningful. She hates shopping and get sanxious when she is in a mall or department store.

7.

She often pumps up parties and friend meetings and entertains others. People like to hang out with her.

V ISUAL STR ATEGY GU IDE

“Once I realized this is my only life and no one can decide it for me, I no longer cared about those voices. ”

49

AVON

Diligent model

Joy Pattenson Age: 23 Job: Commercial model City: Los Angeles 1.

She has her own fan pages on Facebook with 10,000 followers. She is amazed by the connecting capacity of the Internet.

2.

Being a model gives her many chances to visit different cities. This is the big motivation that keeps her staying in the modelling industry.

3.

She posts lots of details about what she eats and wears on Instagram, she eats mostly health food and tries to advocate this to her followers.

4.

After her modeling career, she wants to be an actress, because being a professional actress will make her a complete person. She has to mimic different roles and mindset and express them through acting. She is also taking acting lessons.

5.

She has a great sense of humor and usually posts ugly faces or funny moment on her social media.

6. There are many ways to help other people, and she thinks fame helps when it is used in a good way. So she has been managing her images carefully and consciously.

50

V ISUAL STR ATEGY GU IDE

“I like to talk to people on the other side of planet and to see what is going on in their lives.”

51

AVON

Mindful artist

Kim Chang Age: 45 Job: Pottery artist City: Portland, OR

52

1.

She was an architect and worked for the government, however she didn’t like the bureaucratic atmosphere so she quit her job even though it offered a good salary.

2.

She used to be married, but her husband cheated on her. She is the one who asked for a divorce because she was tired of faking in front of others

3.

She went traveling in Asia for half a year and fell in love with making pots. After the trip, she quit her job and started to do pottery.

4.

She is interested in Zen philosophy and tries to apply it to her daily life. She believes creativity is paying attention to every details in normal items and finding their uniqueness.

5.

She grow organics vegetables in her backyard and hates processed food. She always says to her friends: “You are what you eat.”

6.

She built a little studio in her basement and sometimes holds workshops for neighbors. She makes a lot of new friends she likes through workshops.

7.

She doesn’t use much make up but she put on organic natural skincare products after shower. Sometimes she even makes soap or lotion by herself.

V ISUAL STR ATEGY GU IDE

“Cultivate your talent patiently, and one day it will bloom like crazy, I believe so.”

53

AVON

Innocent teenager

Emma Egan Age:11 Job: Middle school student City: San Francisco, CA

54

1.

She always has her phones in her hand to check social media notifications. She feels anxious when her isn’t with her phone.

2.

She joined the girl’sl tennis team in school because her parents said so. She doesn’t really have hobbies.

3.

Victoria’s Secret is popular in her peer group but she thinks it is too revealing.

4.

The topics between she and her friends are gossip in other classes and clothing sales.

5.

She wants to be a fashion model in the future but she only goes shopping at Forever21.

6.

She has no siblings and her parents give her anything she wants. She is spoiled.

7.

She likes to read Seventeen magazine and worships the celebrities appearing on it.

8.

She doesn’t like math and science subjects in school and usually cheats on the exams.

V ISUAL STR ATEGY GU IDE

“I don’t understand why we need to do math. Aren’t there calculators?”

55

AVON

Optimistic workaholic

Marilyn Kaplan Age: 39 Job: PR agency executive director City: New York, NY

56

1.

She hates anything wasting her time. If she needs money she can earn more, but she can’t get time back.

2.

She hires a babysitter to take care of her 5 year-old little boy.

Her husband is also a busy businessman. However, they arrange to have family time on weekends.

3.

She believes that everything depends on human effort.

4.

She directs most of the projects of her company and has to make lots of decisions every day. She loves taking on responsibilities, which makes she feel she is important and irreplaceable.

5.

She likes to wear neutral colors to give a professional image to her clients. Bright colors seem immature to her.

6.

She meditates 10 minutes in the morning before starting her day, which helps her focus on work.

7.

She is often invited to give speeches at commercial conferences and college events to gain a reputation and build a younger network.

V ISUAL STR ATEGY GU IDE

“I worked so hard to own what I have and I never regretted my choices.”

57

AVON

04

58

V ISUAL STR ATEGY GU IDE

Competitors Current competitors Adjcent competitors Aspirational competitors

59

AVON

Current competitors

60

V ISUAL STR ATEGY GU IDE

There are many companies want to stand in the beauty industry. Even if Avon started since 130 years ago, many new brands are appearing on the market trying to take the places. Here list some competitors in the current market.

They all compete with Avon in different perspectives.

Knowing the competitors helps a company set marketing strategy to differentiate itself from the others. I found a bunch of competitors and categorized them into the group based on their brand features.

L'Oreal Paris and Revlon L'Oreal Paris and Revlon are both popular beauty brands whose target audiences are sophisticate women between 30­to 40. Their main products are make up products. Compared with Avon, these two brands are more sexy and flash.

Pond's and Neutrogena Pond's and Neutrogena are more delightful brands. Their main products are skincare products, therefore these brands look more natural and freshed.

Their pricing are cheaper then Avon's.

NU SKIN, MARY KAY and Amway NU SKIN, MARY KAY and Amway operate their business model by direct selling and compete with Avon because they share the same distributions­—people. Nuskin sells skincare products, Mary Kay sells make up products and Amway sells everything you can use at home. Being direct selling companies, their pricing are much higher then Avon's.

Clinque, Olay and Estee Lauder Clinque, Olay and Estee Lauder are middle high end brands. Their target audiences are women between 40-50, who are in higher social statues and willing to spend money on high quality skincare products to stay beautiful. Their pricing are more expensive than Avon's.

61

AVON

Adjacent competitors

62

V ISUAL STR ATEGY GU IDE

For adjacent competitors, I chose brands that are not selling cosmetics but still involved in the beauty industry.

For example, brands selling fitness or weight-loss products, personal cleaning products, underwear, bags, shoes and luxury bags. All of them are brands to satisfy women’s needs and build their self-esteem in all perspectives.

Curves Curves is a women only exercise center specifying 30 minute exercise and weight loss with locations worldwide.

LUSH LUSH is a company selling handmade cosmetics, mainly soaps. They claim that LUSH products are made 100% vegetarian, without animal testing and ethical bought ingredient.

Victoria's Secret Victoria's Secret is the largest American designer, manufacturer and marketer of women's premium lingerie, womenswear and beauty products. Their models known as VS angels are ideal beauty images in many modern girls mind.

The Body Shop The Body Shop offers Skincare, make-up, body butter, aromatherapy, haircare and bath and body products.

Its products are nature oriented and ethically made.

BEACHBODY BEACHBODY sells exercise DVDs for every level of fitness and nutrition products. The brand image is more muscular and bold.

Womens health & fitness magazine Womens health & fitness magazine is to provide many informations to women about how to live their lives healthily and stay fitted.

Herbalife Herbalife is a direct selling company that sells weight-loss products such as meal replacement and protein supplements combined. However, its reputation turned down because of vague product ingredients and company scandals.

ALDO ALDO is the worldwide destination for on-trend fashion footwear and accessories at accessible prices. There are over 1,550 ALDO stores in over 90 countries, making it the global fashion footwear brand in terms of global reach.

Coach Coach is an American luxury brand selling leather bags and accessories.

In recent years, Coach regain their reputation by changing their products to younger more artistic design.

Chanel Chanel is a top luxury brands created

by Coco Chanel. It have been fashion icon since a hundred years ago. It is the brand that most women dream to own. Coco Chanel is also a role model for many women in workplaces.

63

AVON

Aspirational competitors

64

V ISUAL STR ATEGY GU IDE

It is important to know who is your future competitors after rebranding. Avon takes empowering women globally as our top priority through these decades. For further extension of the brand based on this ethos, I chose some competitors as references to get inspired and try to differentiate Avon’s new look from them. Our goals are the same: making all women live better lives, but our approach can be different. Avon wants to support women when they were young, to open possible doors for them and be with them on their life journeys.

Girls Inc. Girls Inc. inspires all girls to be strong, smart, and bold, providing more than 140,000 girls across the U.S. and Canada with life-changing experiences and solutions to the unique challenges girls face.

Ban Bossy Ban Bossy is a self censorship campaign launched in 2014 by Leanin.org.

The campaign criticizes the use of the word "bossy" to describe assertive girls and women, proposing that the word is stigmatizing and may discourage girls and women from seeking positions of leadership.

Lean In Lean In is a nonprofit organization and online community dedicated to helping all women achieve their ambitions.

ASSE American Scandinavian Student Exchange was established in 1976 as the American Scandinavian Student Exchange by the Swedish Government to organize student exchange programs between Sweden and the United States. Now it serves for over 30 countries in the whole world.

Girl Scout Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

WEDO Women’s Environment & Development Organization (WEDO) is a global women’s advocacy organization for a just world that promotes & protects human rights, gender equality and the integrity of the environment.

Peace Corps Peace Corps volunteers travel overseas and make real differences in the lives of real people. The Peace Corps is a service opportunity for motivated changemakers to immerse themselves in a community abroad, working side by side with local leaders to tackle the most pressing challenges of our generation.

ACES American Cultural Exchange Service is a non-governmental, non-profit organization dedicated to international cultural, educational, and sports exchanges. Our mission is to provide high quality international educational, cultural and sports exchange programs to people in the US and around the world.

Zonta Zonta International is a global organization of executives and professionals working together to advance the status of women worldwide through service and advocacy.

65

AVON

66

The rebirth of Avon will change women in a marvelous way.

Are you ready?

V ISUAL STR ATEGY GU IDE

67

C O P Y R I G H T Š 2 0 16 Y I H A N H S I A All content for Avon Visual Strategy Guide was collected, written and designed by Yihan Hsia. iamyhsia@gmail.com www.yihanhsia.com This book is a non-commercial project for education purpose and is not intended to represent the Avon brand.

The images in this book unlisted above are used with the Creative Common License.

Student: Yihan Hsia Class: Nature of Identity Instructor: Hunter Wimmer Semester: Fall 2016

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+