Theory & Practice – Through practice, theory becomes reality. With theory, practice becomes meaningful. Project-
MFA Portfolio
Class-
Graphic Design
Designer- Yihan Hsia Years-
2013–2016
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Rover's Soliloquy: Wim Wenders Film Festival
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Theory & Practice
Selected works of Yihan Hsia
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Rover's Soliloquy: Wim Wenders Film Festival
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Theory & Practice
Selected works of Yihan Hsia
Theory & Practice – Through practice, theory becomes reality. With theory, practice becomes meaningful.
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Rover's Soliloquy: Wim Wenders Film Festival
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Yihan Hsia Graphic Designer +1 415 657 6600 iamyhsia@gmail.com hsiayihan.com CopyrightŠ 2017 Yihan Hsia
Theory & Practice
Selected works of Yihan Hsia
To the Hsias.
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Rover's Soliloquy: Wim Wenders Film Festival
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Theory & Practice
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Theory 00– Through practice, theory becomes reality. With theory, practice becomes meaningful. Project-
MFA Portfolio
Class-
Graphic Design
Designer- Yihan Hsia Years-
2013–2016
Concept-
To design is to transfer a thought into reality and make it meaningful. As a designer, thinking and doing are fundamental skills. We cannot do design without knowing the concepts and goals. We cannot do design without getting our hands dirty and truly making things. Theory & Practice shows my selected works and tells my design philosophy and my attitude toward living a great life. Good design only happens when theory and practice meet.
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Rover's Soliloquy: Wim Wenders Film Festival
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Theory & Practice
Selected works of Yihan Hsia
Table of contents Theory 01– p.12 When we are alone, we start to see ourselves clearly. Theory 02–
p.42
A woman is made of courage, determination, talent and heart. Theory 03–
p.64
Get closer to the wild, and you will understand that everything follows her principles.
Someone is sitting in the shade because someone saved a tree. Theory 07–
p.134
Theory 08–
p.150
Each woman is born to be beautiful and unique in any shape. p.84
Everything on the globe originates from water. Theory 05–
p.114
Imagination makes every little thing become meaningful in our daily lives.
The unexpected happens when two unrelated things meet. Theory 04–
Theory 06–
p.102
Theory 09–
p.174
A small bite brings big pleasure to our stomachs and minds. Theory ∞–
p.186
Life happens when we are fully present. MFA Thesis: IdleTime
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Rover's Soliloquy: Wim Wenders Film Festival
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Theory 01 – When we are alone, we start to see ourselves clearly. Project-
Rover's Soliloquy: Wim Wenders Film Festival
Class-
Integrated Communications
Instructor- Christopher Morlan Year-
Fall 2015
Category- Branding, Packaging, Print, Digital, Event design
Objective– Choose a director and create a film festival based on his/her movie philosophy. Design a visual system for related objects in the event. Practice–
Wim Wenders' films depict stories about people finding themselves on the road. I used graphic elements such as gradients and blanks to show my visual interpretation of five of his movies: 1975 Wrong Move, 1976 Kings of the Road, 1977 Alice in the Cities, 1987 Paris, Texas, and 2004 Don't Come Knocking.
Theory & Practice
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Theory & Practice
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Rover's Soliloquy: Wim Wenders Film Festival
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Rover's Soliloquy: Wim Wenders Film Festival
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Theory 02 – A woman is made of courage, determination, talent and heart. Project-
A+: Avon Rebranding
Class-
Nature of Identity
Instructor- Hunter Wimmer Year-
Fall 2016
Category-
Branding, Print, Digital, Advertising
Objective–
Redesign a visual identity for a dying brand based on its original spirit and soul. Develop a refined brand strategy and extend the new possibilities into the future of the brand.
Practice–
New Avon encourages women to do more for themselves and others. The idea of “A+” highlights positive capacities of modern women. The redesigned logo and extensions fully introduce what Avon is and how it empowers women in the world.
Theory & Practice
Selected works of Yihan Hsia
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A+: Avon Rebranding
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Theory & Practice
Selected works of Yihan Hsia
Photography: Brooke Cagle
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A+: Avon Rebranding
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A+: Avon Rebranding
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A+: Avon Rebranding
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Avon encourages women to take challenges in the outside world and broaden their horizons while empowering them to live their lives with conf idence.
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A+: Avon Rebranding
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A+: Avon Rebranding
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A+: Avon Rebranding
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A+: Avon Rebranding
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A+: Avon Rebranding
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A+: Avon Rebranding
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A+: Avon Rebranding
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Theory 03 – The unexpected happens when two unrelated things meet. Project-
Refraction: Technology + Art Exhibition
Class-
Type Systems
Instructor- John Nettleton Year-
Fall 2014
Category-
Branding, Typography, Event design, Digital, Print
Objective– Create or choose a design related conference and design the identity system for it. The identity system should be able to be applied on all kinds of deliverables, such as posters, websites, programs, name tags and environmental signatures. Practice–
As technology advances, there are more chances for artists to create with new methods. Art + Technology Exhibition empowers artists to integrate technology skills into their artwork and introduces these works to the public.
Theory & Practice
Selected works of Yihan Hsia
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Refraction: Technolog y + A rt Exhibition
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Theory & Practice
Selected worksofof Yihan YihanHsia Hsia Selected works
Photography: Mike Wilson
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Refraction: Technolog y + A rt Exhibition
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Refraction: Technolog y + A rt Exhibition
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Refraction: Technolog y + A rt Exhibition
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Refraction: Technolog y + A rt Exhibition
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Refraction: Technolog y + A rt Exhibition
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Refraction: Technolog y + A rt Exhibition
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Theory & Practice
Selected works Selected worksofof Yihan YihanHsia Hsia
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Refraction: Technolog y + A rt Exhibition
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Theory & Practice
Selected works Selected worksofof Yihan YihanHsia Hsia
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Refraction: Technolog y + A rt Exhibition
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Refraction: Technolog y + A rt Exhibition
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Theory 04 – Everything on the globe originates from water. Project –
The Intimate Element
Class –
Type Experiment
Instructor – Stanley Zienka Year –
Spring 2015
Category –
Print, Photography, Book
Objective–
Create a visual book about a daily routine or object. The content is a specific topic that we see and feel every day, and the materials, such as images and text, should be self-generated.
Practice–
I recorded my living journey with water. Along with our basic needs, water also has many faces, roles and impacts. Sadly, it is so common that people often ignore its beauty and variety. I would like to observe water from different perspectives and embrace every moment I spend with it.
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The Intimate Element: Water
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The Intimate Element: Water
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The Intimate Element: Water
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The Intimate Element: Water
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The Intimate Element: Water
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The Intimate Element: Water
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The Intimate Element: Water
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The Intimate Element: Water
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The Intimate Element: Water
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Theory 05– Get closer to the wild, and you will understand that everything follows her principles. Project-
Wild Kids Book Series
Class-
Type Composition
Instructor- Andrew Loesel Year-
Spring 2014
Category-
Book, Print, Typography
Objective–
Choose a series of three books and redesign the covers for them. These books should share the same style but be different from each other. The style should be decided based on the book content and its target audiences.
Practice–
My goal is to introduce kids to profound stories between wild animals and human beings, and attempt to increase their empathy for wild creatures. My target audience is kids between 8 and 14. I used a dark background to differentiate my book from other kids books and used hand-drawn type and animal figures to bring out the playfulness of the stories. The form of the titles also go together with each animals’ features.
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Wild K ids Book Series
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Wild K ids Book Series
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Wild K ids Book Series
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Wild K ids Book Series
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Wild K ids Book Series
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Wild K ids Book Series
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Theory 06 – Someone is sitting in the shade because someone saved a tree. Project-
PaperSprout
Class-
Visual Literacy
Instructor- Hunter Wimmer Year-
Spring 2014
Category-
Branding, Print, UIUX, Digital
Objective–
Find a hand-written sign and extend the content to a brand. Design the visual identity and apply it to related deliverables.
Practice–
PaperSprout is an organization that advocates paper recycling and reducing paper waste. I developed it from a mail recycling sign in an apartment lobby and created a set of posters, a guide, an app and a website based on the original intention of the sign.
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PaperSprout
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PaperSprout PaperSprout
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PaperSprout
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PaperSprout
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PaperSprout
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PaperSprout
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PaperSprout App
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PaperSprout
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PaperSprout
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PaperSprout
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PaperSprout
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PaperSprout
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Theory 07 – Imagination makes every little thing become meaningful in our daily lives. Project-
Every Little Thing
Class-
Personal Project
Year-
Fall 2015
Category-
Print, Illustration, Packaging
Objective–
Find meaningful messages in daily life, illustrate them and make a set of gift cards.
Practice–
In the fast-paced world, people rarely pause to be mindful about people and things around them. “Every Little Thing” is a set of gift cards that people can use to share little pleasures with their families or friends and also deliver positive messages to themselves.
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Every Little Thing
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Every Little Thing
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Every Little Thing
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Every Little Thing
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Every Little Thing
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Every Little Thing
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Every Little Thing
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Every Little Thing
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Theory 08 – Every woman is born to be beautiful and unique in any shape. Project-
Luna
Class-
Visual Thinking
Instructor- David Hake Year-
Summer 2014
Category-
Branding, Typography, Illustration, Print, Digital
Objective–
Define a current problem and develop a design strategy and deliverables based on research. Design the visual system for the specific solution.
Practice–
Many women in modern world have low confidence about their body image. 'Luna' is an organization that helps women rebuild their confidence and self-esteem by making art works. I used the moon as a metaphor for women because it changes its forms but still stays beautiful and light the dark. I also added natural elements in different shapes to present each woman as unique and beautiful in their own way.
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Luna
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Photography: Meng-Yu Liu
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Luna
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L u na
L un a Lu n a
L u na
L u na Theory & Practice
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Luna
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Luna
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Luna
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Luna
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Luna
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Luna
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Luna
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Luna
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Luna
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Luna
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Theory 09 – A small bite brings big pleasure to our stomachs and minds. Project –
Bite Magazine
Class –
Type Composition
Instructor – Andrew Loesel Year –
Spring 2014
Category –
Branding, Editorial, Typography, Print
Objective–
Choose one personal interest and turn it into a magazine brand. Design a brand identity system and apply it into the magazine content effectively.
Practice–
A perfect small bite can bring big happiness and contentedness to our mouths and minds. ‘bite’ is a magazine which introduces healthy food recipes and delightful cooking to bring out the pure joy of daily eating. I choose a graceful typeface to express lightness, and integrated a natural element into the logotype to build the identity.
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Bite Magazine
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Bite Magazine
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Bite Magazine
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Bite Magazine
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Bite Magazine
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Bite Magazine
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Theory ∞ – MFA Thesis Life happens when we are fully present. Project-
IdleTime
Class-
MFA Thesis
Instructor- Phillip Hamlett, Bob Slote, Anthony Jagoda, Carolina De Bartolo Years-
Fall 2014–Fall 2016
Category- UIU X, Print, Website, Motion Graphic, Branding
Story–
Feeling overwhelmed and stressed are common symptoms of trying to deal with too much in a fast-paced and highly technological culture. Slow Living addresses the desire to lead a more balanced life and to pursue a more holistic sense of well-being in the fullest sense of the word. The first thing is to put our smartphones and any technological devices away and try to cook a good meal or read a novel for an hour without any interuption. Some people may feel anxious without their phones on hand. The reason is that we are so used to the speed, and racing world. To help people practice being mindful in their digital lives, I would like to promote the idea of a softer lifestyle and educate people about how to manage their digital behavior to have a better life.
Objective–
Encourage people to use their smart devices more consciously and wisely.
Practice–
IdleTime is an app that locks the screen when people need to take a break from their smart devices. It includes several functions such as reminders, bucket lists and statistics to help people manage their digital behavior and do things that really matter to them.
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MFA Thesis: IdleTime
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MFA Thesis: IdleTime
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MFA Thesis: IdleTime
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MFA Thesis: IdleTime
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MFA Thesis: IdleTime
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IdleTime App structure map
Sign up IdleTime
Facebook account
Tours
Create a new account
Schedule
Set up IdleTime duration
Choose the time period you want to idle regularly
Click key button
Set up unlocked lists
Choose how regular it operates daily/ weekly/ specific weekdays
Set up
Click start
Save
Save
Screen locked
The screen will be locked during your scheduled IdleTime
Start
Time's up
End
Input mood
Theory & Practice
Selected works of Yihan Hsia
Another round
Reminders
Statistics
Bucker Lists
Set up reminders of using certain Apps for too long
Statistics charts let users know their digital behavior patterns
Create a buket list to motivate users to do what they always wanted to do.
Choosing how long after using the Apps the reminder appears ex. 15 minutes
Choosing what Apps operate the warning reminder ex. Facebook, Pokeman GO
Save
Once you use Facebook or Pokeman Go over 15 minutes, the reminder will pop out: “You have used fa for 15 minutes, did you benefit from using the App?”
Resent data
Average data
Daily phone usage and mood
Average time spent on your phone
Week (Phone usage ,mood and comparison)
Average daily use frequency
Average device usage,
Add
Check
Typing
Input mood
Save
Save from “I will” to “I did”
Choose if sharing to social media
3 most used apps
Once user understand their digital behavior, they can use ‘Schedule’ and ‘Reminders’ to change their digital behavior.
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MFA Thesis: IdleTime
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MFA Thesis: IdleTime
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MFA Thesis: IdleTime
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Leave your device. Live your life!
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Nice to see you!
Hello!
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Thank you. To my family – I love you. Thank you for supporting me to pursue my dream without any reason. When I felt frustrated and lost, you calmed my anxiety and cheered me up. It was your endless love that accompanied me through the whole journey. To all my instructors at Academy of Art University– Thank you for guiding me through this educational process. I learned not only design knowledge but also the way to execute my designs in reality. With your encouragement, I was able to keep myself on the right track. To my friends and classmates– We did it! I am glad that I got to meet you guys in this journey. We gave each other courage to overcome difficulties in these semesters. We shared opinions, fear, happiness, and of course, ink and paper. Cheers, my friends!
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Colophon School– Academy of Art University 79 New Montgomery St, San Francisco, CA 94105
Bindery– The Key Printing & Binding 1934 Park Blvd, Oakland, CA 94606
Contact– Yihan Hsia iamyhsia@gmail.com 415 657 6600
Instructor– Mary Scott
Printing– Graphic Imagery 396 Forbes Blvd, South San Francisco, CA 94080
hsiayihan.com
Photography– Yihan Hsia
Font– Adobe Garamond Pro by Adobe
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