Architecture Practice Assignment Business Plan, semester 1, 2020

Page 1

Architecture Practice, Business Plan, semester 1 2020

Yichen Cao Yawen Xie Jie Jin


CONTENT A - Overall Strategy A.1 - Vision A.2 - Location A.3 - Team A.4 - Mission A.5 - How we work A.6 - Point of difference A.7 - Market oppotunities A.8 - S.W.O.T A.9 - Target clients A.10 - Key performance indicators

C - Branding C.1 - Our brand C.2 - Name C.3 - Brand identity C.4 - Our platform C.5 - Our logo

D - Marketing and Promotion Strategy D.1 - Marketing Strategy Overview D.2 - Market context D.3 - Pre-launch Marketing Stages D.4 - Timeline and Promotion Approaches

F - Financial Forecasts and Budget F.1 - Cash Flow F.2 - Startup Financial Analysis F.3 - Charge Out Rate F.4 - Profit & Loss F.5 - Financial Analysis

Page 00 - 02 01 01 01 01 01 02 02 02 02 02 Page 03 - 04 03 03 03 03 03 Page 05 - 06 05 05 05 06 Page 07 - 08 07 07 07 08 08


A - Overall Strategy A.1 - Vision

A.3 - Team

A.5 - How we work

PACIFIC PACKERS, a architectural practice based in Melbourne, focusing on improving traveling accommodation for backpackers, as well as providing a range of personalized accommodation service with affordable price, and renting service for a variety of local events.

We are formed by a small yet dynamic team of architecture graduates, the founding collective are:

We design in a way that is both creative and collaborative. Our projects are based on extensive research and collaboration with local artists, cafe, investors and council members. We work with our clients and consultants to create design outcomes that improve the living experience of traveling accomodation for backpackers, and re-imagine the possibility of tourism in post-pandemic era.

Jie JIN - Business and Financial Contraller Jie is focusing on managing business for three years, he is particularly good at organizing professional architecture business plans.

Yawen XIE - Director Architect

As the epidemic gets better, the government is gradually lifting our city lockdown, tourism industry will resume, Melbourne as an internationally renowned tourist city, there are plenty of backpackers will back to their travelling plans. Pacific Packers aims to provide a type of pre-fabricated standard poshtel modular for backpackers, which can be regarded as a new accommodation mode to improve the privacy and the quality of accommodation during travelling.

A.2 - Location

Yawen has worked for an architectural firm which is concentrating on hotel in small scale, she is an expert on pre-fabrication architecure.

Yichen CAO - Marketing and Strategy Manager Yichen is professional in how to appropriately acquire and analysis resources in terms of the current marketing situations.

Cafe

Modular

Shared amenities

New acommodation mode

Temporary office

Communal space

A.4 - Mission

A.6 - Point of difference

The aim of Pacific Backpackers is to create a new accommodation mode, which is including poshtels, temporary office space and co-living space. We are going to utilize pre-fabricated standard modular of two types of rooms and public area. They could flexibly adapt the scale of the original building or a new property. Our modular will offer a relatively cheap renting price compared to rent a house or apartment but serve high-quality living services and space compared to common hostels.

With the increase of poshtel market, the global hostel market is expected to grow to 7 billion euros by 2025, moreover, it will continually improve 7% or 8% each year. In terms of common hostel, the cheap price as an attraction for youngers and the backpackers, some of them may choose to rent a bed in hostel rather than rent an apartment due to the higher renting price. However, the hostel could not offer quality services and personal space. In addition, for the majority of companies in small scale, the renting expense of a working space is not affordable. Based on the fact of the low privacy and the high renting price of the apartment and the working office for youngers, Pacific backpackers realized a combination modular of the poshtel, temporary offices and communal space can be a key to solve this problem. Therefore, the renting price will be relatively high than common hostel but it can offer some individual high-quality living services.

5600

5600

37 00

2900

1700

3500

1700

3500

00 37

2900

1

2900

3

00 91

76 00

1700

3500

2900

2

5100

1700

3500

Collingwood will be our focused area to develop the business due to the excellent transport services and the location, but the main reason for us to choose this area as our ‘base camp’ is the average age of population in Collingwood is around 20 to 39 years old, it is densely populated in energetic and active people. We are expecting this dynamic area could achieve our aims of reliability and high quality for backpackers, also engaging more local residents who can fully integrate in our co-living space.

Building

1

Room type 1 : DOUBLE

2

Room type 2 : SINGLE

3

Public area

Our combination design can not only utilize in CBD of Melbourne, but also can perfectly match any area with more youngers and backpackers. It will be more meaningful in private space, highquality lifestyle, affordable renting cost and the public working space.

5100

Page 01


A - Overall Strategy A.7 - Market oppotunities

With the development and marketing of vaccines, the current global epidemic will improve in 1-2 yea rs, i nte rnati o nal t ra ve l w i l l re s um e , a nd domestic travel will resume early next year. To ease the pressure on the fiscal deficit, the government will vigorously develop tourism to stimulate the economy, and the number of tourists will increase significantly, including backpackers. Backpackers are no longer looking for cheap accommodation but for quality accommodation. The Poshtel that combines Melbourne's urban culture can cater to backpackers who want to experience Melbourne's culture in depth. The proportion of young people in the backpacker group is gradually increased. They like a diversified living space, and the poshtel has become a space for them to communicate with each other.

A.10 - Key performance indicators

We have predicted the relationship between the income and age of backpackers in Melbourne in 2025, as shown below.

1st year Gain brand awareness

14K

Annual Salary (AUD/Year)

Australia is a country with developed tourism industry, and the annual increase in the number of tourists in Melbourne is maintained at 8% to 9%.

A.9 - Target clients

Digitial marketing on instagram

Female Male

12K

Facebook campaign advertisement Instagram page achieve 1000 likes

10K

Predominantly positive client & community feedback 80K

Build network around alumni Gain at least $50,000 in grant funding

60K

40K

3rd year

20K

15

20

25

30

35

40

45

Age

Estimated Income Versus Age of Backpackers in Melbourne In 2025

From the first year to the third year, our target customers are mainly building owners, and our main business is the design and renovation work of poshtel. After the fifth year, we began renting buildings and make our poshtel. According to our market research, 60% backpackers who between 20~39 will pay more money for poshtel in 2025.

A.8 - S.W.O.T

Commence set up and establishment of projects in second suburb Wind HM Awards (Hotel and Accomodation Excellence) Increased investor loyalty: increase customer retention by at least 10% per project Gain exposure on Travel and leisure megazines Establish collaborative relationships with other architects and council and provide research services

5th year

Strength

Threats

Expand poshtel in other Pacific tourism cities

- A promising market when tourism recover - Different target group compared with YHA - Flexibility on space

- Unworthiness of the areas with the lower power of consumption - Higher investment at the earlier stage - Lower price provided by second-hand rental websites and private landlords

Collaborate with council and hotel

Weaknesses

Opportunities

- Travel restriction in post-pandemic scenario - Competitor like YHA are in the market - Limited reputation at beginning stage

- Collaboration with local business ( cafe, hairdresser, DJ, etc.) - Renovation for hotel chain - Diverse methods of creating profit

Attend International Design event and interview Bjarke Ingels on prefabricated Poshtel units to further expand our influence

Attract overseas investors Gain exposure on overseas publication and websites Collaborate with Youtube influencers to promote Poshtel brand and lifestyle

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C - Branding C.1 - Our brand Pacific Packers is an architectural practice which is providing a variety of architectural services, particularly in designing and pre-fabricating components of poshtels. We are specialising in offering a higher quality private living space and a multi-purposed co-living space. Besides, one strength of our practice is designing a public space with different functions in different particular time.

C.2 - Name The name of Pacific Packers is combined with two words – pacific and backpackers. The word“Pacific” represents the location of our company and it also shows our ambition of the expanding scale of our practice, we hope our architectural services could be provided in all over the world. “Packers” derives from our target client - backpackers, we would like to bring our impact to the backpackers who prefer higher quality living space.

C.3 - Brand identity

The content of the website is seen as a reliable link between us and the clients, it allows potential clients can have a clear idea about what services we can offer and it also keeps engaging with our previous clients.

C.5 - Our logo The initials of the name of Pacific Packers are regarded as our main part of our logo. Black as our identified colour is utilized for our logo as well, the second ‘P’ – ‘Packers’ has been coloured black as our highlight part to show our determination to our main client – backpackers.

Constant style with the logo which is easy to be recognized. It will be used in letterhead, business card and other stationary sets.

Reliable

Print media Stable

Elegant

Digital media The major reason for us to choose black as our brand colour is because black always represents something related to higher quality things. It is elegant, fashionable, simple, reliable, stable and strong.

C.4 - Our platform We go with times and in order to adapt the habits of backpackers, the digital media and social media are major platforms for our marketing strategy. For social media, Instagram and Facebook would be updated everyday in terms of the exposure of our branding. Our previous projects, team structure, the concepts of our company will be primarily posted in our website.

Pacific Packers' signage

High quality

Fashionable

Branding

Social media

- Previous projects, including the basic information of projects and project pictures. - Team structure and the information of each member. - Contact details, including email, location and telephone number.

Instagram & Facebook - Posts every other day, the content is including our office environment, daily routine of our members in the office, our events of office and projects, forwarding of some related news in designing architecture industry, our announcements and our innovated ideas.

Simple YouTube advertising, once every three months, mainly showing our aims and ambitions in architecture designing, also recording the process of how a project design by us and the projects we finished. Strong

Advertisement Physical advertisement, the advertising boards in Melbourne central and some tram stop stations. Mainly present our logo and the identified style posters.

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C - Branding

Website layout in different digital devices & Instagram homepage

Advertising board in Melbourne central

Letterhead & business card & other stationary set

Advertisement video in YouTube platforms through different digital devices

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D - Marketing and Promotion Strategy D.1 - Marketing Strategy Overview

D.3 - Pre-launch Marketing Stages

Pacific Packers aims to provide high-end accommodation services(Poshtel) for tourists, especially those who want to experience backpackers' traveling style with well-designed, customer-oriented accommodation and the guarantee of privacy. For us, traveling as backpackers is more than a budget-saving option, it is a sustainable traveling style.

Before officially launching our business, Pacific Packers will go through 1-2 years process of preparation. This allows us to raise funds and build the foundation for our brand. We will launch our business once the traveling industry starts recover from the pandemic.

D.2 - Market context With the growing figure of short-term domestic traveling in 2019, we forecast that poshtel will become a popular accommodation option in Australia in the upcoming decades. We choose Melbourne to start our business, as it is a city with developed tourism industry, The annual increase in the number of tourists in Melbourne is maintained at 8% to 9%. We realized that as many other industries, tourism has been greatly impacted with economic loss in this unprecedented time. However, we believe as long as lockdown and traveling restriction becoming gradually eased and lifted, Domestic and International travel will start to recover from early next year. The government will develop tourism to stimulate the economy, and the number of tourists will increase significantly. We also believe after this pandemic, backpackers will become a fashion in traveling as people will value affordable, private and well-designed resting space more than ever. Backpackers are no longer looking for cheap accommodation but for quality accommodation.

Networking Consolidate existing network among alumni, friends. Expanding our clients network through the word of mouth promotion.

Event Attendance Branding Set up our Brand Identity as introduced in Branding, which includes monogram, merch design, office setup.

Attend events like Melbourne Design Week to promote our brand and services. Networking and gain as many potential clients as possible.

Event Organisation Communication Platforms Set up our social media platforms, which includes website, Email server, Facebook, Linkedin, Instagram, Wechat, etc.

Loan Apply for $20,000 Commonwealth Bank loan for Betterbusiness at the rate of 3.94% p.a. for three years.

Throw a pre-launch party in our office, inviting all relevant contacts, personalising invitations to include what Poshtel can do for both clients and customers.

Launch Organize a launch event for Pacific Packers. Expand our influence in Hospitality Industry. Reiterating our brand image and services to those who attend the launch event.

Fund Raising Gain start-up fund through crowd funding at GoFundMe website. The goal is to raise $20,000 (400 contributors in total; $50 per person). Give back customers who contribute to the starup fund $80 discount coupons to use in three years, and clients $60 cash back when customers use coupons in booking Poshtel. This gesture aims to attract greater population and thank our clients in return for supporting our promotion program once our projects are launched.

Advertisement Collaborate with traveling websites like Tripadvisor.com; Trip.com; Booking.com, etc to give out coupons to tourists looking for accommodation. Work with travel and lifestyle bloggers, posting photos and stories of their experience in Poshtel on Instagram and Snapchat.

Poshtel is the great combination of boutique urban culture and affordable, sustainable traveling.

Page 05


D - Marketing and Promotion Strategy D.4 - Timeline and Promotion Approaches Stage (WHEN)

Start-up Year 1-2

Detail Objectives (WHAT) -

Establish brand image Promote our services Engage with community Establish networking system Gain financial support through fund-raising and financial loan from Commonwealth Bank

Target Clients (WHO)

Year 3-5

Long-term Year 5+

- Collaborate with local cafe and small boutiques to enhance community and cultural experience of Poshtel - Set up portfolio of showcasing established works and projects Establish and expand connection networks - An Evaluation of company's overall performance

Building owners (Developers)

- Retain existing clients and customers - Continue working with travel agencies and tourism platforms to promote our Poshtel - Expand our business to other popular traveling destination such as Gold Coast, in South Pacific region

Building owners (Developers)

Friends and Alumni

Building owners

Local Business Owners

Students

Backpackers Age: 20-39 Influencers Local Business Owners

Friends

Marketing Approach - Digital (HOW)

- Attend networking and promotion events - Produce and launch company website through Wix.com in Melbourne University - Rent stalls in Royal Exhibition building - Set up social media accounts, which will include Facebook, Instagram, Youtube and and other Exhibition Center per three Linkedin at the beginning months to promote our business, especially during Melbourne Design Week - Promote and display our brand Pacific Packers and backpacker lifestyle in Mel- Build a positive brand image that promote sustainable, affordable lifestyle bourne CBD

Friends and Alumni

Short-term

Marketing Approach - Physical (HOW)

Overseas Investors

- Continue engagement with community through hosting workshops and events in Poshtel communal space - Set up regular meeting with practicing architects and developers - Establish client/customer follow up surveys to obtain constructive feedback - Launch Merch like stationery sets and coffee mugs with our logo Pacific Packer to expand our market influence

- Frequetly update on company website with traveling blog focus on user experiences in Poshtel - Reward website and Youtube subscribers with Poshtel discounts to grow customer loyalty - Work with Tripadvisor and Booking.com to direct customers to our website - Display Poshtel logo and links in local architectural practices' websites

- Provide affordable renting space for local events to engage with our local community - Gain exposure on International publications such as National Geographic Traveler and Backpacker magazines - Advertisement displayed on local newspapers - Host networking events with other local business to attract new clients, customers, architects and developers

- Continue updating on company website and social media platforms to build customer loyalty - Interviewed by Youtube influencers on promoting Backpackers as lifestyle, Hit 5M views and 500K likes - Launch Membership Loyalty program --The Packers club to boost our market share - Regularly give out Poshtel discounts according to Gold level, Silver level and Bronze level members

Page 06


F - Financial Forecasts and Budget F.1 - Cash Flow Revenue Initial Capital Commonwealth Bank Partially-secured BetterBusiness Loanss 3.49% p.a. 3 years Crowdfunding Architectural Fees Government/Council Funding Total Revenue Expenses Set up Salaries Legal & Accounting Specialist Advice (Educators ect) Bank Charges Architectural Registration Annual Renewal Professional Indemmity Public Liability Insurance Meeting Room Lease ($100/hr) Utilities (Water & Power) Telephone & Internet Furniture Computer Hardware Computer Software Stationary & Printing Town Hall/Exhibition Rental Newspaper Advertisements Social Media Advertisements Cash Back to Clients Website (Squarespace) Loan repayments Total Expenses Total Opening Bnak Balance Closing Bank Balance

Month 3 100,000.00

Month 6 0.00

Month 9 0.00

Month 12 0.00

Year 2 0.00

Year 3 0.00

Year 4 0.00

Year 5 0.00

20,000.00 20,000.00 20,000.00 0.00 160,000.00

0.00 0.00 30,000.00 0.00 30,000.00

0.00 0.00 25,000.00 0.00 25,000.00

0.00 0.00 40,000.00 5,000.00 45,000.00

0.00 0.00 220,000.00 5,000.00 220,000.00

0.00 0.00 400,000.00 5,000.00 405,000.00

0.00 0.00 650,000.00 5,000.00 655,000.00

0.00 0.00 875,000.00 5,000.00 880,000.00

14,000.00 44,992.50 2,000.00 375.00 120.00 400.00 1,400.00 1,400.00 600.00 450.00 450.00 1,500.00 2,000.00 300.00 500.00 500.00 500.00 2,000.00 0.00 500.00 1,794.00 75,781.50 84,218.50 0.00 84,218.50

0.00 44,992.50 0.00 375.00 120.00 0.00 0.00 0.00 600.00 450.00 450.00 0.00 0.00 300.00 500.00 500.00 500.00 2,000.00 1,800.00 500.00 1,794.00 54,881.50 -24,881.50 84,218.50 59,337.00

0.00 44,992.50 0.00 375.00 120.00 0.00 0.00 0.00 600.00 450.00 450.00 0.00 0.00 300.00 500.00 1,000.00 500.00 2,000.00 1,800.00 500.00 1,794.00 55,381.50 -30,381.50 59,337.00 28,955.50

0.00 44,992.50 0.00 375.00 120.00 0.00 0.00 0.00 600.00 450.00 450.00 0.00 0.00 300.00 500.00 1,000.00 500.00 2,000.00 1,800.00 500.00 1,794.00 55,381.50 -10,381.50 28,955.50 18,574.00

0.00 179,970.00 2,000.00 1,500.00 480.00 400.00 1,400.00 1,400.00 2,400.00 2,000.00 1,800.00 3,000.00 1,200.00 1,200.00 2,000.00 4,000.00 2,000.00 10,000.00 9,000.00 3,000.00 7,176.00 235,926.00 -15,926.00 18,574.00 2,648.00

0.00 179,970.00 2,000.00 1,500.00 480.00 400.00 1,400.00 1,400.00 2,400.00 2,000.00 1,800.00 0.00 3,000.00 1,200.00 2,000.00 5,000.00 2,000.00 10,000.00 9,600.00 3,500.00 7,176.00 236,826.00 168,174.00 2,648.00 170,822.00

0.00 215,964.00 2,000.00 1,500.00 480.00 400.00 1,400.00 1,400.00 0.00 2,400.00 1,800.00 0.00 1,200.00 1,200.00 2,000.00 5,000.00 2,000.00 10,000.00 0.00 3,500.00 0.00 252,244.00 402,756.00 170,822.00 573,578.00

0.00 215,964.00 2,000.00 1,500.00 480.00 400.00 1,400.00 1,400.00 0.00 3,000.00 2,500.00 5,000.00 6,000.00 1,200.00 2,000.00 6,000.00 2,000.00 10,000.00 0.00 3,500.00 0.00 264,344.00 615,656.00 573,578.00 1,189,234.00

F.2 - Startup Financial Analysis

F.3 - Charge Out Rate

Startup Costs Business Registration Trademark Filling Accounting Setup Leasing Fees + Deposit Professional Licenses Software Licensing Computer Equipment Domain Registration Website Setup Print, Post & Stationary Telecom Setup Total

Position

Expense $ 550.00 700.00 300.00 2,450.00 500.00 4,000.00 4,000.00 50.00 1,200.00 200.00 50.00 14,000.00

Director (Business and Financial Controller) Director (Architect) Director (Marketing Manager)

Working hour/year 1,657.50 1,657.50 1,657.50

Annual salary $ 59,990,00 59,990,00 59,990,00

Cost rate 36.19 36.19 36.19

Superannua tion (9.5) 3.44 3.44 3.44

Overhead rate 2.5 99.10 99.10 99.10

Profit 20% 24.78 24.78 24.78

Charge out rate 123.88 123.88 123.88

Pacific Packers will structure consists of three partners, each contributing $33,333.00 as initial capital. According to the financial forecasts, the company will earn the net profit from the third year. From the third year, the company will pay dividends according to the percentage of the partners' contribution to the initial capital. According to the net profit forecasts, our studio will remain the small business and we will have the lower company tax rate.

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F - Financial Forecasts and Budget F.4 - Profit & Loss

Revenue Initial Capital Commonwealth Bank Partially-secured BetterBusiness Loanss 3.49% p.a. 3 years Crowdfunding Architectural Fees Government/Council Funding Total Revenue Variable Expenses Salary (Architect Business and Financial) Salary (Architect) Salary (Architect Marketing Manager) Fixed Expenses Set up Legal & Accounting Specialist Advice (Educators ect) Bank Charges Architectural Registration Annual Renewal Professional Indemmity Public Liability Insurance Meeting Room Lease ($100/hr) Utilities (Water & Power) Telephone & Internet Furniture Computer Hardware Computer Software Stationary & Printing Town Hall/Exhibition Rental Newspaper Advertisements Social Media Advertisements Cash Back to Clients Website (Squarespace) Loan repayments Total Expenses Gross Profit (-)Tax(27.5% for small business) Net Profit

F.5 - Financial Analysis

Revenue & Expense Comparison

Month 6 0.00

Month 9 0.00

Month 12 0.00

Year 2 0.00

Year 3 0.00

Year 4 0.00

Year 5 0.00

20,000.00 20,000.00 20,000.00 0.00 160,000.00

0.00 0.00 30,000.00 0.00 30,000.00

0.00 0.00 25,000.00 0.00 25,000.00

0.00 0.00 40,000.00 5,000.00 45,000.00

0.00 0.00 220,000.00 5,000.00 220,000.00

0.00 0.00 400,000.00 5,000.00 405,000.00

0.00 0.00 650,000.00 5,000.00 655,000.00

0.00 0.00 875,000.00 5,000.00 880,000.00

14,997.50 14,997.50 14,997.50

14,997.50 14,997.50 14,997.50

14,997.50 14,997.50 14,997.50

14,997.50 14,997.50 14,997.50

59,990.00 59,990.00 59,990.00

59,990.00 59,990.00 59,990.00

71,988.00 71,988.00 71,988.00

71,988.00 71,988.00 71,988.00

14,000.00 2,000.00 375.00 120.00 400.00 1,400.00 1,400.00 600.00 450.00 450.00 1,500.00 2,000.00 300.00 500.00 500.00 500.00 2,000.00 0.00 500.00 1,794.00 75,781.50 -55,781.50 0.00 -55781.5

0.00 0.00 375.00 120.00 0.00 0.00 0.00 600.00 450.00 450.00 0.00 0.00 300.00 500.00 500.00 500.00 2,000.00 1,800.00 500.00 1,794.00 54,881.50 -24,881.50 0.00 -24881.5

0.00 0.00 375.00 120.00 0.00 0.00 0.00 600.00 450.00 450.00 0.00 0.00 300.00 500.00 1,000.00 500.00 2,000.00 1,800.00 500.00 1,794.00 55,381.50 -30,381.50 0.00 -30381.5

0.00 0.00 375.00 120.00 0.00 0.00 0.00 600.00 450.00 450.00 0.00 0.00 300.00 500.00 1,000.00 500.00 2,000.00 1,800.00 500.00 1,794.00 55,381.50 -10,381.50 0.00 -10381.5

0.00 2,000.00 1,500.00 480.00 400.00 1,400.00 1,400.00 2,400.00 2,000.00 1,800.00 3,000.00 1,200.00 1,200.00 2,000.00 4,000.00 2,000.00 10,000.00 9,000.00 3,000.00 7,176.00 235,926.00 -15,926.00 0.00 -15926

0.00 2,000.00 1,500.00 480.00 400.00 1,400.00 1,400.00 2,400.00 2,000.00 1,800.00 0.00 3,000.00 1,200.00 2,000.00 5,000.00 2,000.00 10,000.00 9,600.00 3,500.00 7,176.00 236,826.00 168,174.00 46,247.85 121,926.15

0.00 2,000.00 1,500.00 480.00 400.00 1,400.00 1,400.00 0.00 2,400.00 1,800.00 0.00 1,200.00 1,200.00 2,000.00 5,000.00 2,000.00 10,000.00 0.00 3,500.00 0.00 252,244.00 402,756.00 110,757.90 291,998.10

0.00 2,000.00 1,500.00 480.00 400.00 1,400.00 1,400.00 0.00 3,000.00 2,500.00 5,000.00 6,000.00 1,200.00 2,000.00 6,000.00 2,000.00 10,000.00 0.00 3,500.00 0.00 264,344.00 615,656.00 169,305.40 446,350.60

Five-Year Financial Forecast

1,400,000.00 1,200,000.00

Income Composition Analysis

1,000,000.00

1,000,000.00

900,000.00

800,000.00

800,000.00

1,000,000.00

0.00

400,000.00 300,000.00

200,000.00 1

2 Total Revenue

3 Total Expenses

4

5

250,000.00 200,000.00

200,000.00

500,000.00

400,000.00

300,000.00

400,000.00

600,000.00

600,000.00

150,000.00 1

2

200,000.00

Government/Council Funding

100,000.00

Architectural Fees

0.00

Expense Breakdown

600,000.00

700,000.00

800,000.00

0.00

Month 3 100,000.00

3

4

5

6

7

8

Crowdfunding 1 Total Revenue

2

3 Total Expenses

4 Net Profit

5

Commonwealth Bank Partially-secured BetterBusiness Loanss 3.49% p.a. 3 years Initial Capital

100,000.00 50,000.00 0.00

1

2 Variable Expenses

3

4

5

Fixed Expenses

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