2017-2019
PORTFOLIO
User Experience Design / Service Design / Visual Design
鍾至怡 Chih-Yi Chung
2
26
Future of Wedding Industry
34
Industry Investigation
03
User Interface Design and Development
I-Path
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Choose for 厉嚳
22
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About me
Open Air Museum in Five Channels Cultural Zone
08
C-Vision Annual Showcase of C-Hub @NCKU
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Sweet Sound Festival
14
Re-design of Reservation System
Implementing Lean Service Design
16
28
36
OLD&NEW Research of Sustainable Museum
ABOUT ME
P R OF I L E
Chih-Yi Chung 鍾至怡
User Experience Design / Service Deaign / Visual Design
Graduate student of creative industries and design, major in industry& service innovation.Currently conducting research aims to explore the community-building process of co-living accommodation and furthermore develop an interaction framework which can be applied in the future. Worked as a design assistant in C-Hub NCKU for two years, which collectively implements the project through design thinking , builds the connections between universities, industries ,and governments.
EDUCATION Institute of Creative Industries Design - Industry & Service Innovation / National ChengKung University Master’s Degree/ 2017.09-present
Department of Industrial Design / National Kaohsiung Normal University Bachelor’s Degree/ 2013.09-2017.06
INTERNATIONAL EXCHANG E Lean Service Design Workshop @Seoul, Korea
2018.10 / NCKU x Hanyang University x Korea Advanced Institute of Science and Technology
2018 Joint Workshop in Kyoto and Hong Kong @HongKong, China 2018.05 / NCKU x Kyoto University x Hong Kong Baptist University
AIESEC Future Fighter Programme @Penang, Malaysia
2016.01-2016.02
/ University of Science, Malaysia
3
MY JOURNEY 2017.09-2018.01 Open Air Museum
2018.02 -2018.06 OLD&NEW-Research of Sustainable Museum
OLD&NEW
Creative Service Design
The idea of OAM is the Open-Air Museum, a museum that's always on, it is there to make the invisible visible.
Digitalization
DELIVERING ART
Events
2017
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Mobility
Research about the behavior of audience which changed rapidly and figure out how to strike the balance between Openness & Originality.
2018 2017.05 -2017.10 Betwin Ocean Design Asisstant
2017.12 -2018.06 甘噪祭
“Designing a circular future for our planet.” International Pavilion of 2016 Taiwan Design Expo , gathering design based on circular economy all over the world .
A Tainan city-based Music Festival combined indie music with local culture of nightmarket . Creating unique experience that only in Sweet sound Festival by brand design.
Brand Design
2018.03-2018.06 Choose for 安平
2018.11-2019.01 Ipath 成大行動履歷
An travelling app design with social web design strategy applied , project collborated with the department of electric engineering and history , in order to build real content as well as practical application.
Project conducted by Future Lab NCKU and Bank SinoPac., developing a service workable in NCKU to meet the demand of students to record their path in their 4-year journey in NCKU.
Social Web Design
Service Design
2019 2018.02-2018.10 C-Vision Editorial Design
Showcase of C-Hub@NCKU from 2015 to 2017 , start with the cover story: circular economy , then exhibits three main aspect that C-Hub devoted to these years , including technology, culture as well as international collboration.
2018.03 -2018.06 Wedding Consultancy Industry Industry Investigation
Investigate the whole cycle of specific industry , from market segamentation to competition as well as policy and furthermore draw the bluprint in the future.
2018.10- NOW Community Building Process of Stakeholders in Co-living Accommondation Master Thesis This research aims to explore the community-building process of the co-living accommodation among youth in urban context and furthermore develop an interaction framework which can be applied in the future.
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INTERFACE
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Choose for 安平
安平選擇題旅遊助手
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/使用者介面設計與開發
/工設x歷史x電機三系合作
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Choose for 安平 安平選擇題旅遊助手
/ 使用者介面設計與開發 / 工設 x 歷史 x 電機三系合作
An travelling app developed with social web design strategy applied. We applied multiple choice by circumstances , which enable user to choose what happen next in their journey, since there is a group of user always being hesitate to make desicion when travelling . This project we collborated with the department of electric engineering and history , in order to build real content as well as practical application.
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/ Key Feature
/ Who is the User ?
Choosing Just-in-Time Afraid to make decision Always an follower in a grpup
Budget Considered
Dating Mode Provided
NOT instagram addicted
/ Main Interface Normal Mode
Dating Mode
貼心小提醒
為 了 繼 續吃其他的美食，兩個人可以 共 吃 一 碗喔，也能藉此讓感情升溫～
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/ Social Web Design / Framework of social interface • Primary Activity - Choosing what’s next in your journey • Social Object - Itinerary of the trip • Core Feature set - Browse , Search , Choose , Share , Rate .
/ Design for Sign-up • Short summary of app - Showing” what this app is” at the top of interface • Viewing “ Nearby “ to find the evidence of using by friends
/ Reason Why People Using the App • Sense of Efficacy - Let the user know how their rating can give effects on the community . • Attachment to a Group - Participant to another community • Identify - give dynamic content for different user by connected with Facebook to know the preference of user .
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/ The main journey of the user
/ Design for Sharing • Implicit Sharing - On the page “What’s on” , user can see the most Rated and the most discussed itinerary of the community . • Explicit Sharing - Can share on social media at the end of the journey
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PRODUCT
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C-Vision
C-Hub成大創意基地年刊
14
/Editorial Design /Graphic Design
甘噪祭
台南獨立音樂祭典
16
/Brand Design /Web Design /Project Management
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C-VISION
C-Hub 成大創意基地 2018 年刊 / Editorial Design / Graphic Design
C-Vision this time showcases the main achievements in “technology,” in “culture,” and in “international collaboration” in recent years. Precisely, there are projects about the R&D of new materials, the application of digital manufacturing, the preservation of cultural heritages, the cultivation of cultural industries, the promotion of design education, and the attempt of transnational design. C-Hub is expected to bring the idea of "design empowered" and "innovative education" to the international arena and exert greater influence. The cover story talks about “circular economy” which focuses on innovative design in the era of circular economy. The international pavilion in the 2017 Taiwan Design Expo and several material innovations are both in the field of circular economy. 14
CIRCULAR ECONOMY TECHNOLOGY CULTURE INTERNATIONAL COLLABORATION 15
甘噪祭
2018 台南獨立音樂祭典 / Visual Identity / Web Design / Project Mangement
A Tainan city-based Music Festival combined indie music with local culture of nightmarket . Creating unique experience that only in Sweet sound Festival by brand design.We put a lot " image of Tainan in 1980's " for recapping the memories of original nightmarket culture, which had been applied to the logotype and color scheme. Besides , as the first-year festival , we paid attention on using crowdfunding to reach the budget plan, which eventually worked sucessfully with the goal achieved in 24 hours. 16
/ Color Scheme
/ Initiation
/ Execution, Monitoring
/Graphic element
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/Poster Design
/Responsive Web Design PC Interface
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Mobile Interface
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SERVICE
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Open Air Museum
五條港文化園區服務設計
22
/Design by Research /Service Design
I-Path
成大行動履歷
26
/Fintech /User Senrio Research
Re-design of Reservation System
28
Implementing Lean Service Design
/ Lean Service Design / NCKU x HanYang Uni. x KAIST
21
Open Air Museum in Five Channels Cultural Zone 五條港文化園區服務設計 / Service Design / Design by Research
22
The idea of OAM is the Open-Air Museum, a museum that's always on, it is there to make the invisible visible. We came up with the idea by asking ourselves, "In one of the most important historic area of Taiwan, why do we need to travel to the outskirts of Tainan, to a museum, to learn about its history?". So, we decided to bring the history back to where it actually is. It does this by creating an all-online museum experience using contextual communication technology available in your hand. Our mission is to to reveal the hidden history of Wu Tiao Gang with Augmented Reality, allowing users to experience history and Tainan while being physically immersed in the space. To make the experience contextual, by using beacons, we integrate the experience in the visitor’s smart phone. To be always open, to create a unique and customized experience for each user that can easily be shared with their friends online through social media.
/Design by Research
"In one of the most important historic area of Taiwan, why do we need to travel to the outskirts of Tainan, to a museum, to learn about its history?"
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Phase 1 : Discovery
Phase 2 : Define
/Background
/The Service Gap Existed Service Provided
Expectation of Tourists
GAP Main Travellers in Five Channels Cultural Zone
/Persona /Interview with Service Provider
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•Social Media Moment •Shopping •Handy Information of Culture&History
Phase 3 : Develop
/User Journey
Open Air Museum Making the invisible VISIBLE.
A web app which make the invisible, visible. It'll be an always open and a selecting the right tool for your experience based on time and date.
Phase 4 : Deliver
/Core Value
Reveal, Show & Share Reveal the hidden history by augmented reality function and also place yourself in between the past and the future. At the end you can share easily on the social media, like Facebook or Instagram.
Prototype Testing
Storyboard 25
I-PATH
成大 x 永豐金控 行動履歷 / Fintech / User Senrio Research
Students in university are mostly involved in cross-disciplinary learning recenty . I-PATH is a project conducted by Future Lab NCKU and Bank SinoPac., developing a service workable in NCKU to meet the demand of students to record their path in their 4-year journey in NCKU. The design team made user experience analysis for the needs of the campus situation in 2017, and also interviewed from the perspective of future campus user, in order to design forthe needs of faculties and students. This design case is now being developing by Prof.Huang Jingqun from the Department of Electric Engineering. The team has developed a blockchain decentralized technology application for formal application to implement the concept of talent cycle. In the design, the credit cycle is used as the base, for training of talents and furthermore build their own pathway to achieve multi-learning and help them seeking for career in the future. 26
/ I-PATH Interface
/ I-PATH User Senerio Students
Enterprises / Divisions in University
學生們在大學的學習紀錄不再侷限於學分數，還有 成大 I-PATH 行動履歷不僅提供學生在面試的時候有
參加研習的認證，再加上各種演講與課外活動的經 公信力的學習履歷，還可以利用 I-PATH 搜尋志同
驗歷程，I-PATH 行動履歷在成大校園裡的應用主打 道合的同學成立新社團 ; 學校與企業要在學校辦活 學生學習社群的建立並連結校友社群，另一方面也 動也可以使用 I-PATH 宣傳，企業徵才更可以運用
引介學生接觸企業社群，作為串連各個社群之間的 I-PATH 的社群搜尋合適的人才，擺脫過去宣傳效果 中介認證。
不好 , 履歷參差不齊的問題。
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Re-design of Room Reservation Service in HanYang University Implementing Lean Service Design / Lean Service Design / NCKU x HanYang Uni. x KAIST
In this redesign project , we used another Research & Design Method to cinduct Service design by Implementing Lean Principle. We tried to figure out the trade-offs between benefit oriented service and customer oriented service by evaluating comprehensive process including the perspective of service providers. Furthermore, by understanding causes for the lowest peaks, we are able to examine how 4M (man, machine, material, method) and environment can be changed to create the flow , then the experience can be improved from both demand side and supply side.
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/Design by Research
/ Current Service 3 Departments Using
Expected Users Number
Working Hours
From Questionare
Users are satisfied with the room and agree the rooms are necessary However,
80%
of respondents DO NOT FOLLOW the rules.
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/ Insights from Survey & Interview Waste of Motion: Long moving distance Waste of Processing & Motion: Filling in repeated information by hand Waste of Waiting: Empty room idles if it can be used only by reservation one day ago Waste of Skills
/ Value Stream Map ( VSM )
The reservation information doesn’t flow. 30
/ Customer Value in Summary
/ Solution Idea
/ Modified Value Stream Map ( VSM )
Google Calendar to see the occupancy of the room
/ Testing The users are willing to pay for a more immediate reservation system The users are willing to pay for a more easily accessible reservation system
Our system is lowcost and can meet the customer value.
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INDUSTRY
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Future of Wedding Industry 婚禮顧問產業調查
34
/Industry Analysis /Strategy Planning
OLD&NEW - Research of Sustainable Museum
36
/User Experience Research /Design x Management
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Industry Investigation of Wedding Consultancy Industry Investigate / Indusrtry Analysis / Strategy Planning
Wedding dress , Hair style , makeup and banquet still work separated.
Business model of packaged wedding design had been developed , therefore start incubating to spread out the industry.
Wedding industry started to consider collaborated with beauty industry , new business model emerged.
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Collaboration with other industries such as entertainment and tourism makes wedding planning more diverse.
Globalization brought the concept of wedding planning from western countries to Asia.
/ Industry Structure
/ Industry Analysis -
The Competition within wedding consulting industry Five-Force Analysis
HIGH Threat of new Entrants
LOW Determinanats of Supplier Power
LOW Rivalry Among Existing Firms
Determinants of Buyer Power
Threat of Substitute Products
Couple
Parents
HIGH
/ Finding & Discussion Easy to enter this industry but difficult to be outstanding , since the amount of supplier is over, the more value added , the more likely to win the market.
How to be eternal in the market - the upcoming trend
Customized Customized Service Servic e
Luxury/ Luxury/ High-class High-class
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OLD&NEW Research of Sustainable Museum From Engagement to Immersion , Making Art Become a Part of Life. /User Experience Research /Design x Management
Research about the behavior of audience which changed rapidly and figure out how to strike the balance between Openness & Originality. Walk into urban to appreciate aesthetic through classic films. Walk into the nature to feel the realization of aesthetics.
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/ The Process of Improving
/ Investigation
/ Rsised Issue
-The behavior of audience changed rapidly. -How to balance both sides of contradiction. (Openness & Originality)
/ Insights
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