live
Instagram Live allows users to stream video to their followers and interact with them in real time. The way you can see that someone is live on Instagram is when a ring highlights their Instagram profile. This helps other users to know if it’s a simple IG Story or if that user is currently on livestream.
Here are some tips on how you can use Instagram Live for your account:
PRODUCT MARKETING: Promote products through demos or tutorials.
ECOMMERCE: Alert followers to a limited time offer or sale.
Using Instagram Live
1. Prepare to stream the video: Determine when you want to broadcast. Announce the start time in advance to increase the chance users will view your video. Set up the products, people or props you will feature.
2. Select the camera icon or swipe right while in your Instagram feed. 3. Choose Live > Start Live Video. You can also add a filter by tapping on the emoji icon. 4. Tap ‘End’ to stop the stream.
BRANDING: Show the behind-the-scenes of your day to day routine or use your specific hashtags. LEAD GENERATION: Generate leads through usersubmitted questions, leading to your website and more.
With Instagram Live, you can share a replay of your livestream to your IGTV. You can engage much more with your followers in real time. They can leave comments throughout the live session and interact with you in your live video by joining the conversation. Users have the option to send you a request to join your live video. If you accept the request, they will be on the screen with you.
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