ADVERTISING MEDIA KIT: Online Engagement, e-Newsletter, Dedicated e-Blast, Print Marketing, Social Media Media Advertising Options For Reaching Youth Ministry Leaders In Partnership With youthministry360
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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Greetings! Thanks for checking out the ym360 media kit as you consider opportunities to engage with youth leaders through the various media channels we have available. We consider it a great privilege for the chance to partner with you and your organization to help spread your message. Here at ym360, we love youth ministry. Seems like a pretty obvious conclusion, right? Specifically, we exist to see teenagers transformed by the overwhelming love of Christ and we believe the local church youth worker is in an extremely unique position to help shepherd this transformation. In Ephesians 4:12 Paul mentions “equipping the saints for the work of ministry, for building up the body of Christ.” We are humbled and honored that we get to serve each day toward “equipping the saints” -- the men and women in the context of the local church who are sharing the love of Christ with teenagers all over the globe. These leaders are true heroes and we work diligently to support, encourage, and resource them, as well as help them have visibility to other fantastic resources and organizations that can further support their efforts. And that’s where you come in! We serve a broad range of these youth leaders; more on that in the following pages. If you’re looking for a partnership in helping promote and raise awareness of your products, services, and organization to these leaders, then we look forward to working with you in a way that further builds trust and respect for your brand. If you have any questions about the media kit or want to talk about other ideas you may have in working with us, I’ll be more than happy to personally help! Thanks for teaming up with youthministry360. It’s our privilege to partner with you.
Les Bradford co-founder, ym360 les@youthministry360.com 888.969.6360
youthministry360 serves and equips youth workers through: Bible Study Resources
Community
Training
Networking
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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Site Audience Demographics WHO VISITS OUR SITE:
We have a nice mix of youth ministry leaders engaging with us on the web. Of those we surveyed**, 94% said they would visit youthministry360.com again.
Full-Time Youth Leaders 23% Part-Time Youth Leaders 15% Bi-Vocational Youth Leaders 12% Volunteer Youth Leaders 30% Parent/Other Church Leader 20%
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HOW YOUTH LEADERS FIND US:
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As you can see, when you advertise with us, we’ll be working hard to bring in qualified traffic to see your ads.
40% of our visitors find us through Google 28% through another youth ministry site 14% through social media 10% through word of mouth 5% through a youth ministry Conference 3% through Direct Mail from ym360
Side Note: ** Demographics based on 10,000+ respondents to Free Lesson sign-ups over the last two years.
Digital Engagement Stats ONLINE || Be Seen. Be heard.
This snapshot represents traffic coming through youthministry360.com.
32,000 total monthly visits / 89,000 page views monthly
EMAIL || Focused Opportunity
Permission based email-marketing options from youthministry360.
e-blast and dedicated sponsored sends:
43,000 total subscribers (and constantly growing) 16-20% open rates / 2-5% click rates (directly related to content being sent)
SOCIAL MEDIA || Engaged Community
We’ll work hard to make sure your advertisements receive the best visibility possible. If have you have other ideas on partnering with us, let us know! We’re always open to your ideas! In the coming pages you’ll get all the information you need on pricing and location of these ad opportunities.
Unique messaging through social media in partnership with youthministry360.
facebook: partnering with you to share messages with 9,400+ (and growing) twitter: partnering with you to share tweets with 9,700+ (and growing) youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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ONLINE AD OPTIONS
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youthministry360.com
Online advertising opportunities on youthministry360.com are powered by our blog. With over 800 unique content pages (and growing daily), you can be sure your ads will be seen. The ym360 Blog is growing rapidly and is one of the only youth ministry blogs on the web that posts new content each and every day.
CONTENT LIST PAGE AD OPTIONS 300 X 250 FEATURED SQUARE Dimensions: 300 x 250 Size: 72 dpi
Color: RGB Formats: .png, .jpg., gif
pricing and more:
• Carousal Ad: 3 ads can rotate here. • Categories available: Bible Stuff, Training, Trends & Culture, Networking – 3 slots per category • Ads will show in even distribution, when shared. • Ads run in 30 day blocks. • Analytics reporting provided by ym360.
Shared pricing: $250 in monthly impressions (1 of 3 slots)
Exclusive pricing: $400 in monthly impressions *lock in this exclusive opportunity and you’ll be the only ad showing in this category, sold on a first come basis
Exclusive pricing in all categories: $1200 in monthly impressions *lock in this exclusive opportunity and you’ll be the only ad showing across all 4 categories (getting all 12 available slots site wide), sold on a first come basis
300 X 100 MINI BOARD Dimensions: 300 x 100
Color: RGB
Size: 72 dpi
pricing and more:
• Carousal Ad: 3 ads can rotate in each slot. • Categories available: Bible Stuff, Training, Trends & Culture, Networking – 3 slots per category • Ads will show in even distribution, when shared. • Ads run in 30 day blocks. • Analytics reporting provided by ym360.
Shared pricing: $100 in monthly impressions (1 of 3 slots)
Formats: .png, .jpg., gif Exclusive pricing: $200 in monthly impressions *lock in this exclusive opportunity and you’ll be the only ad showing in this single category, sold on a first come basis
Exclusive pricing in all categories: $650 in monthly impressions *lock in this exclusive opportunity and you’ll be the only ad showing across all 4 categories (getting all 12 available slots site wide), sold on a first come basis side note: each of the four 300 x 100 slots seen in graphic represents 3 rotating ads per slot. Exclusive options here are referring to getting a single slot exclusively and not all 4 slots site wide.
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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PRIMARY CONTENT PAGE AD OPTIONS Advertise here, and take advantage of a truly unique opportunity. These pages represent a new content post each day on the ym360 Blog. This is the main attraction on a daily basis. When search engines dump traffic on our site, these are the pages traffic is landing on. Check out the different options for advertising here!
300 X 600 PREMIER TOWER Dimensions: 300 x 600 Size: 72 dpi
Color: RGB Formats: .png, .jpg., gif
pricing and more:
• Carousal Ad: 3 ads can rotate here. • Categories available: Bible Stuff, Training, Trends & Culture, Networking – 3 slots per category • Ads will show in even distribution, when shared. • Ads run in 30-day blocks. • Analytics reporting provided by ym360.
Shared pricing: $350 in monthly impressions (1 of 3 slots)
Exclusive pricing: $500 in monthly impressions *lock in a slot for this price and only your ad shows in that category, sold on first come basis.
Exclusive pricing in all categories: $1350 in monthly impressions *lock in this exclusive opportunity and you’ll be the only ad showing across all 4 categories (getting all 12 available slots site wide), sold on a first come basis
FREE STUFF POST: We have a dedicated section on the site for giving away free lessons, devotions, and more to those we serve. These are some of our most visited pages across the site. Almost everyone who stops by visits these pages. In addition, our seasonal free lessons are promoted all over the web in youth ministry circles. Advertise here and we’ll guarantee you unparallelled exposure. ( test it: google “free youth christmas lesson”) Dimensions: 300 x 600 Size: 72 dpi pricing and more:
Color: RGB Formats: .png, .jpg., gif
• Carousal Ad: 3 ads can rotate in each slot. • Ads will show in even distribution, when shared. • Ads run in 30 day blocks. • Analytics reporting provided by ym360.
Shared pricing: $650 in monthly impressions (1 of 3 slots) Exclusive pricing: $1500 in monthly impressions *lock in this exclusive opportunity and you’ll be the only ad showing across all free stuff posts, sold on a first come basis
We’re open to your ideas. Let us know if you have variations or packages you’d like to try and we’ll accommodate your needs any way possible.
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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EMAIL AND SOCIAL AD OPTIONS WEEKLY ym360 E-BLAST We’ve carved out a slot in our weekly e-blast for you to sponsor the email send. Drop your ad in here and you’ll land in the boxes of 1000’s of qualified leads. We only allow 2 out of 4 emails to be sponsored, so get your spot reserved today!
HERO IMAGE SPECS: Dimensions: up to 590 wide x 330 tall
* can be anything within this range, but no biggger
Color: RGB
Size: 72 dpi
Formats: .png, .jpg., gif
pricing: • only 2 sends per month available for sponsorship; sold on first come basis. • s cheduling based purely on availability, so if you have a seasonally sensitive ad, be sure to act quickly!
Single send: $500 Two sends: $850
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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DEDICATED EMAIL SEND A pretty exclusive opportunity where, if you choose to partner with us here, we’ll work with you to create a powerful dedicated email that gets your message and your action steps in front of our permission based and qualified list. The best part about this one; it’s your email and only yours. We have one opportunity per month, so don’t delay in reserving your spot as these are sold on a first come basis! IMAGE one HERO image is standard here; if you need more, let us know. Dimensions: Up To 590 Wide Size: 72 dpi
Color: RGB Formats: .png, .jpg., gif
We’ll work with you one on one to help create the perfect email.
pricing:
* ym360 approves final version of email.
Dedicated send: $2000
SOCIAL MEDIA If you partner with us on any advertising initiative, we’ll highlight your company in our weekly “networking” social media activity. You’ll get mentions the first week your ad runs. These mentions are complimentary and something we’re happy to do!
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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PRINT MARKETING ym360 semi-annual Catalog One of our most prime opportunities, advertising in our print magazine gets you a high level visibility. From direct mail, to every ym360 store order, to conferences and trades shows, this print piece features 8 full page ads. Based on the highly qualified audience receiving these, this is a great way to get your message in the hands of youth workers.
Full Page Ad (bleed)
TRIM: 8.5" x 11" LIVE AREA: 8" x 10.5" BLEED: 8.75" x 11.25"
FALL 2014
Full Page Ad (no bleed)
pricing:
Currently Printing January and August each year – which gives your ad a long shelf life First Time Full Page Ad : $2,000 Renewal Ad: $1,700 **
TRIM: 8.5" x 11" LIVE AREA: 8" x 10.5" NO BLEED ALLOWANCE
** Current advertisers have first rights to keep their space at a 15% discount.
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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TERMS AD AGREEMENT All of the following information will be governed by a straightforward advertising agreement that is signed by both the advertiser and the publisher. FIRST TIME ACCOUNTS Full payment due at time of order for all first time accounts. Ads not paid for up front in this scenario can’t be activated. INVOICE TERMS Returning advertisers can be invoiced on net 15 day terms. Invoices past due charged 2% interest of gross total per month. DISCOUNTS/PACKAGES Discounts/packaged rates are available and we’ll be happy to work with you depending on the frequency and dollar amount. FIRST COME BASIS All ads across our site are sold on a first come basis. To reserve ad spots, first time accounts must pay 100% up front, while returning accounts a deposit of 30% to reserve and hold spots when payments aren’t made up front. ART/DESIGN FILES AND COPY Submit art on time or your ad may be bumped to the next available slot. ym360 retains the right to approve/disapprove artwork if necessary, as well as copy for dedicated email sends. INDEMNIFICATION: ym360 will accept and publish your ads in agreement that you are authorizing us to publish the ads. As a result, we will jointly agree that the advertiser will indemnify and hold ym360 harmless from and against any loss or expense resulting from claims or suits based on your ads. This includes items such as: plagiarism, copyright infringement.
CONDITIONS + ym360 reserves the right to place context with each ad (example: using “paid ad” above or below any ad). + ym360 has the right to refuse ads if necessary. + If ym360 makes an error in listing or publishing an ad, our costs can’t exceed the costs of the ad spot sold. + ym360 is not responsible for design file errors or ads that don’t match ym360 ad specs. + ym360 is not responsible for proofing ads. +y m360 can adjust advertising pricing throughout the year and will list such changes in the most up to date media kit posted online. Price adjustments will not affect ads already reserved with an ad agreement in place.
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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youthministry360.com RATE CARD Be sure to check out the complete media kit for demographics, stats, and more to go along with these rates. If you have questions or want to work on discounted/bundled pricing, just let us know.
CONTENT LIST PAGE AD OPTIONS 300 x 250 featured square Shared pricing: $250 in monthly impressions (1 of 3 slots) Exclusive pricing: $400 in monthly impressions Exclusive pricing in all categories: $1200 in monthly impressions 300 x 100 mini board Shared pricing: $100 in monthly impressions (1 of 3 slots) Exclusive pricing: $200 in monthly impressions Exclusive pricing in all categories: $650 in monthly impressions PRIMARY CONTENT PAGE AD OPTIONS 300 x 600 premier tower Shared pricing: $350 in monthly impressions in a single category (1 of 3 slots) Exclusive pricing in a single category: $500 in monthly impressions Exclusive pricing in all categories: $1350 in monthly impressions FREE STUFF POST 300 x 600 Shared pricing: $500 in monthly impressions (1 of 3 slots) Exclusive pricing: $1500 in monthly impressions WEEKLY ym360 E-BLAST up to 590 wide x 330 tall Single send: $500 Two sends: $850 DEDICATED EMAIL SEND Up To 590 wide Dedicated send: $2000 YM360 THE MAGAZINE Full Page Ad: first ad $2,000/renewals$1,700
youthministry360 | PO Box 36545 | Birmingham, AL 35236 | 888.969.6360 | youthministry360.com contact: les@youthministry360.com
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