STAIR CLIMB
FOR LOS ANGELES TO BENEFIT KETCHUM-DOWNTOWN YMCA COMMUNITY PROGRAMS
Friday, September 19, 2014 SPONSORSHIP & BENEFITS DECK
STRENGTHENING THE FOUNDATIONS OF COMMUNITY
stairclimb@ymcala.org / 213 639 7453
www.facebook.com/YMCAStairClimb
STAIR CLIMB FOR LOS ANGELES SPONSORSHIP DECK THANK YOU TO LAST YEAR’S SPONSORS
STAIR CLIMB FOR LOS ANGELES SPONSORSHIP DECK Be a part of the 21st Annual Stair Climb for Los Angeles! Each step you take benefits Ketchum-Downtown YMCA Community Programs for children, teens, families and seniors where the Character Pillars of Trustworthiness, Respect, Responsibility, Fairness, Caring and Citizenship are in everything we do.
PRESENTING SPONSOR—$50,000 (1,751,000 minimum potential impressions/circulation) Stair Climb for Los Angeles Presenting rights (“Stair Climb for Los Angeles presented by…”) VIP start for 200 team participants (climbers must register by 9/10) CEO or company representative to fire the official climb kick-off gun
D E
Promotion in start line shading tents 20x10 Block Party Booth Facebook & Twitter promotions
10-60 second commercial spot (due 8/30; any format)
M I A L
Recognition ceremony on stage Recognition at roof
Company logo (color & b/w in .jpeg & .eps) recognition on: Ketchum-Downtown YMCA courtyard banners (due 6/2) 4-week downtown bus tail campaign (due 6/2)
C
Event bibs (due 8/30)
Event Jumbo-tron (on Hope St.) (due 8/30)
Shoulder sleeve of event t-shirts (due 7/25)
Green screen where participants take photos Event brochure (due 5/1) YouTube promotions
Email blasts (June-Oct.; 1-2/mo) Day of banners (due 8/1) Event website (can be added at any time) and sponsor page Opportunity to provide promotional goodie bag items (items due 9/10) Presence/marketing opportunities at Stair Climb pre-event trainings Recognition on Ketchum-Downtown YMCA Annual Donor Wall
STAIR CLIMB FOR LOS ANGELES SPONSORSHIP DECK BLOCK PARTY SPONSOR—$40,000 (159,318 minimum potential impressions/circulation) VIP start for 160 team participants (climbers must register by 9/10) 20x10 Block Party Booth Facebook & Twitter promotions 10-60 second commercial spot (due 8/30; any format) Recognition ceremony on stage Company logo (color & b/w in .jpeg & .eps) recognition on: Event brochure (due 5/1) YouTube promotions Email blasts (June-Oct.; 1-2/mo) Event t-shirts (due 7/25) Day of banners & special Block Party banners (due 8/1) Event website (can be added at any time) and sponsor page Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
RESPONSIBILITY SPONSOR—$25,000 (159,318 minimum potential impressions/circulation) VIP start for 100 team participants (climbers must register by 9/10) 10x10 Block Party Booth Facebook & Twitter promotions 10-60 second commercial spot (due 8/30; any format) Recognition ceremony on stage Company logo (color & b/w in .jpeg & .eps) recognition on: Event brochure (due 5/1) YouTube promotions Email blasts (June-Oct.; 1-2/mo) Event t-shirts (due 7/25) Day of banners (due 8/1) Event website (can be added at any time) and sponsor page Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
STAIR CLIMB FOR LOS ANGELES SPONSORSHIP DECK FAIRNESS SPONSOR—$20,000 (159,318 minimum potential impressions/circulation) VIP start for 80 team participants (climbers must register by 9/10) 10x10 Block Party Booth Facebook & Twitter promotions 10-60 second commercial spot (due 8/30; any format) Recognition ceremony on stage Company logo (color & b/w in .jpeg & .eps) recognition on: Event brochure (due 5/1) YouTube promotions Email blasts (June-Oct.; 1-2/mo) Event t-shirts (due 7/25) Day of banners (due 8/1) Event website (can be added at any time) and sponsor page Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
RESPECT SPONSOR—$15,000 (157,000 minimum potential impressions/circulation) VIP start for 60 team participants (climbers must register by 9/10) 10x10 Block Party Booth Recognition ceremony on stage 10-60 second commercial spot (due 8/30; any format) Company logo (color & b/w in .jpeg & .eps) recognition on: YouTube promotions Event brochure (due 5/1) Email blasts (June-Oct.; 1-2/mo) Event t-shirts (due 7/25) Day of banners (due 8/1) Event website (can be added at any time) and sponsor page Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
STAIR CLIMB FOR LOS ANGELES SPONSORSHIP DECK TRUSTWORTHINESS SPONSOR—$10,000 (145,000 minimum potential impressions/
circulation)
VIP start for 40 team participants (climbers must register by 9/10) 10x10 Block Party Booth Recognition ceremony on stage Company logo (color & b/w in .jpeg & .eps) recognition on: Email blasts (June-Oct.; 1-2/mo) Event brochure (due 5/1) Event t-shirts (due 7/25) Day of banners (due 8/1) Event website (can be added at any time) and sponsor page Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
CARING SPONSOR—$5,000 (95,000 minimum potential impressions/circulation) VIP start for 20 team participants (climbers must register by 9/10) Company logo (color & b/w in .jpeg & .eps) recognition on: Event brochure (due 5/1) Day of banners (due 8/1) Event t-shirts (due 7/25) Event website (can be added at any time) Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
STAIR CLIMB FOR LOS ANGELES SPONSORSHIP DECK CITIZENSHIP SPONSOR—$2,500 (70,000 minimum potential impressions/circulation) 8 participants during general team start (climbers must register by 9/10) Company logo (color & b/w in .jpeg & .eps) recognition on: Event t-shirts (due 7/25) Event website (can be added at any time) Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
BEER/WINE GARDEN SPONSOR— In-Kind: cases of wine/kegs of beer
(72,318 minimum potential impressions/circulation)
Number of participants TBD during general team start (climbers must register by 9/10) Company logo (color & b/w in .jpeg & .eps) recognition on: Facebook page Event t-shirts (due 7/25) Day of Beer/Wine Garden banners (due 8/1) Event website (can be added at any time) Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
STAIR CLIMB FOR LOS ANGELES SPONSORSHIP DECK MEDIA SPONSOR (72,318 minimum potential impressions/circulation) Number of participants TBD during general team start (climbers must register by 9/10) Company logo (color & b/w in .jpeg & .eps) recognition on: Facebook page Event t-shirts (due 7/25) Event website (can be added at any time) Opportunity to provide promotional goodie bag items (items due 9/10) Recognition on Ketchum-Downtown YMCA Annual Donor Wall
For more information, or to schedule a meeting or phone call, please contact WhitneySmith@ymcala.org or 213 639 7451.
STAIR CLIMB FOR LOS ANGELES 2014 SPONSORSHIP CONFIRMATION Today’s Date:__________ Company Name:____________________________________ Stair Climb Representative (contact for sponsorship deadlines, climber organization, etc) Name: ________________________________________________________________ Phone: _____________________
Email:_________________________________
We would like to join the 21st Annual Stair Climb for Los Angeles as a:
Sponsorship Level
# of Teams
Presenting Sponsor—$50,000
200 VIP Start
Block Party Sponsor—$40,000
160 VIP Start
Responsibility Sponsor—$25,000
100 VIP Start
Fairness Sponsor—$20,000
80 VIP Start
Respect Sponsor—$15,000
60 VIP Start
Trustworthiness Sponsor—$10,000
40 VIP Start
Caring Sponsor—$5,000
20 VIP Start
Citizenship Sponsor—$2,500
8 General Start
-
-
Beer/Wine Garden Sponsor
TBD
Media Sponsor
TBD
Payment Information Please invoice us. Our check is enclosed (please make checks payable to Ketchum-Downtown YMCA). Please charge my credit card:
Visa
MC
AMEX
Discover
Card #:_______________________________________________ Exp. Date:_____________ Cardholder’s Name:_________________________ Signature: _________________________ Billing Address:______________________________ City/State/Zip:_____________________ Return this form by August 30 to: Stair Climb for Los Angeles Attn: Whitney Smith Ketchum-Downtown YMCA 401 S Hope Street Los Angeles, CA 90071
Email: StairClimb@ymcala.org Fax: 213 627 8151 Tax ID#95-1644052 Questions, please call 213 639 7451
WITH YOUR SUPPORT, YOUR COMPANY, YOUR EMPLOYEES AND THE CHILDREN, TEENS, FAMILIES AND SENIORS SERVED BY OUR COMMUNITY PROGRAMS
Ketchum-Downtown YMCA Community Programs The Stuart M. Ketchum Downtown YMCA is the heart of the Los Angeles Downtown community, where people from the many groups that make up the center of our city come together to improve their lives and the lives of those around them. The Ketchum-Downtown Y serves as a bridge between the abundant Bunker Hill financial district and the low-income residential neighborhoods it overlooks. Each year, we improve the lives of inner-city children, families, teens and adults with quality community-based programs specifically designed to meet their needs. More than 250,000 people reside within a two-mile radius of our facility at 4th and Hope streets, including about 75,000 school-aged children. We serve them with the following programs: Preschool & Day Care Center: Our Preschool and Day Care Center offers a superior early education to children aged 3 to 5 for a nominal fee that enables lowincome, working families in the Pico Union neighborhood to lift themselves out of poverty and give their children a life-changing head start. Growing Young Minds (GYM) Program: Offered at Hoover Elementary School in the Pico Union district, GYM provides children with homework assistance, enrichment, music, dance, arts & crafts, computers, sports and physical activities, and character development, as well as the Junior Achievement elementary school program in financial literacy and business education. Much more than mundane afterschool supervision, GYM also offers education and activities for whole families and resembles an extended family far more than a school-related program. Teen LEAD Program: An after-school alternative for inner-city teens, Teen LEAD emphasizes service-learning, academic achievement, environmental awareness, character development and physical fitness. Participants build self-confidence, learn to accept and overcome challenges, plan for college, contribute to their community and serve as role models to their peers and to younger children. Many of the program’s high school seniors have graduated and have gone on to colleges and universities including UC Berkeley and UCLA. Summer Resident Camp: Introduces local youth to the mountains. For many inner-city kids, a week at the YMCA’s camp in Big Bear is their first trip to the mountains and provides a stark contrast to the noisy and difficult neighborhoods they leave behind. Camp activities help build confidence, team work, leadership, self-reliance and an appreciation for nature. Campers have the time of their lives and many come back year after year, first as campers, then as counselors. PLAY (School-Based YMCA Program): Offered at Miramonte Elementary School in South Los Angeles, this vital sports and fitness program was created as a solution for the dozens of schools who no longer offer Physical Education due to budget cuts. PLAY brings the many benefits of physical activity and athletics to first– through sixth-grade students who would not otherwise receive these important opportunities. Youth & Government Program: This intensive program offers the unique opportunity for high school students to learn about public speaking, professional skills, and state government by becoming members of the Senate, Assembly, Supreme Court, and Appellate Court, or participating as lobbyists, reporters, and pages. The culmination is five days at the State Capital—where bills are debated in actual House Chambers and court cases are tried in State courtrooms. Financial Assistance: In order to ensure that income is not a barrier to a healthy lifestyle (no one is turned away for inability to pay and currently 25 percent of our membership is subsidized), the YMCA provides financial assistance to individuals and families who cannot afford to pay full cost. Youth & Family Health Initiative: The Youth & Family Health Initiative is a bold effort to offer access to free health screenings and educational workshops to every one of the nearly 2,000 children, families and seniors we serve each year in our community programs. Through the Initiative, we address community health in a very broad way and leverage partnerships and affiliations with more than 50 public, private and governmental organizations to offer everything from nutrition and exercise workshops to mobile health clinics and access to the arts.
www.ymcala.org/kd
www.facebook.com/KetchumDowntownYMCA
STAIR CLIMB FOR LOS ANGELES
AN EVENT TO BENEFIT THE KETCHUM-DOWNTOWN YMCA COMMUNITY PROGRAMS
2013 Event Statistics
TOTAL FUNDRAISING: >$625,000 FASTEST TIME: 9 MIN 27 SEC ONLINE REGISTRANTS: 90.8% IN-PERSON REGISTRANTS: 9.2%
2014 Expected Attendance (Participants + Spectators): 10,000 Friday, September 19, 2014
www.YMCAStairClimb.org
STAIR CLIMB FOR LOS ANGELES PRESENTING SPONSOR (1,741,318 IMPRESSIONS)
BLOCK PARTY SPONSOR (159,318 IMPRESSIONS)
RESPONSIBILITY SPONSOR (159,318 IMPRESSIONS)
FAIRNESS SPONSOR (159,318 IMPRESSIONS)
RESPECT SPONSOR (157,000 IMPRESSIONS)
TRUSTWORTHINESS SPONSOR (145,000 IMPRESSIONS)
CARING SPONSOR (95,000 IMPRESSIONS)
CITIZENSHIP SPONSOR (70,000 IMPRESSIONS)
BEER/WINE GARDEN SPONSOR (72,318 IMPRESSIONS)
MEDIA SPONSOR (72,318 IMPRESSIONS)
SPONSORSHIP LEVEL
$50,000
$40,000
$25,000
$20,000
$15,000
$10,000
$5,000
$2,500
In-Kind
In-Kind
COMPLIMENTARY PARTICIPANTS (CLIMBER INFO DUE 9/10)
200 VIP Start
160 VIP Start
100 VIP Start
80 VIP Start
60 VIP Start
40 VIP Start
20 VIP Start
8 General Start
TBD
TBD
CEO OR REPRESENTATIVE TO FIRE KICKOFF GUN
X
PRESENCE/MARKETING OPPORTUNITIES AT PRE-EVENT TRAININGS (2,000 IMPRESSIONS)
X
BLOCK PARTY BOOTH (10,000 IMPRESSIONS)
20X10
20X10
10X10
10X10
10X10
10X10
FACEBOOK & TWITTER PROMOTIONS (2,318 IMPRESSIONS)
X
X
X
X
x
x
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
x
10-60 SECOND COMMERCIAL (10,000 IMPRESSIONS) (DUE 8/31 IN ANY FORMAT) STAGE RECOGNITION (10,000 IMPRESSIONS) PRESENTING RIGHTS & COURTYARD BANNERS (DUE 6/2; 350,000 IMPRESSIONS)
COMPANY LOGO RECOGNITION (COLOR & B/W IN .JPEG & .EPS)
SPONSORSHIP OPPORTUNITIES SUMMARY SHEET
LOGO ON 4-WEEK DOWNTOWN BUS TAIL CAMPAIGN (1,216,160 IMPRESSIONS; DUE 6/2) LOGO ON EVENT BIBS (10,000 IMPRESSIONS) LOGO ON GREEN SCREEN (4,000 IMPRESSIONS) YOUTUBE PROMOTIONS (CAN BE ADDED AT ANY TIME; 2,000 IMPRESSIONS)
X
X
X X X
EMAIL BLASTS (JUNE-OCT. 1-2/MO.; 30,000 IMPRESSIONS) EVENT BROCHURE (DUE 5/1; 15,000 IMPRESSIONS) DAY OF BANNERS (DUE 8/1; 10,000 IMPRESSIONS) EVENT T-SHIRTS (DUE 7/25; 4,000 IMPRESSIONS)
X
X + Extra Block Party Signage
X (logo on shoulder sleeve)
X
X
X
X
X
X
X
X
EVENT WEBSITE (58,000 IMPRESSIONS)
X
X
X
X
X
X
X
X
X
X
PROMOTIONAL GOODIE BAG ITEM (DUE 9/10; 4,000 IMPRESSIONS)
X
X
X
X
X
X
X
X
X
X
RECOGNITION ON KETCHUMDOWNTOWN YMCA ANNUAL DONOR WALL 4,000 IMPRESSIONS)
X
X
X
X
X
X
X
X
If In-Kind is valued at $1,000+
If In-Kind is valued at $1,000+
www.ymcastairclimb.org
Beer/Wine Garden signage