Designyng

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_ YNG YNG MARSHALL DESIGNER ∆

DESIGNYNG

COLLECTIVE WORKS OF_ YNG YNG MARSHALL

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DESIGNYNG

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COLLECTIVE WORKS OF_ YNG YNG MARSHALL

DESIGNYNG

student ∂ Yng Yng Marshall telephone ∂ 415.4949.649

producyng

address ∂ 1111c Keppler Ct San Francisco, CA 94130 bindery ∂ Giant Horse Printing 650.875.7137 bindery ∂ The Key Printing & Binding 510.595.3311 photography ∂ Yng Yng Marshall Lisa Schneller title of book ∂ Designyng Cover material ∂ Book Board

EMAIL ∂ yngyngm @ gmail.com website ∂ designyng.com

school ∂ Academy of Art University course ∂ Senior Portfolio instructor ∂ Mary Scott

text stock ∂ 100# Finch Fine ID fonts ∂ Magda Clean Mono Din Kettler software ∂ Adobe Creative Suite CS6

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© 2013 All rights reserved.

No part of this publication can be reproduced without express permission from Yng Yng Marshall.

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COLLECTIVE WORKS OF_ YNG YNG MARSHALL

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概念

developyNG > [ 011]

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谢谢

thank you > [ 154]

curatyng

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inquiryng > [ 156]

目录

01 / 02 / 03 / 04 / 露营

解码

速度

蔬菜

BACKPACKyNG > [ 012]

transformyng > [ 032]

acceleratyng > [ 066]

consumyng > [ 078]

05 / 06 / 07 / 重叠

保健

根源

overlappyng > [ 090]

protectyng > [ 104]

originatyng > [ 116]

08 / 09 /

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终结

标志

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brandyng > [ 146]

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概念 为什么 ∂ 我的名字叫莹盈，你好！你问为什么我用黄色？因为我本姓黄，我的背景 造就了现在的我。也因为黄色散发出和蔼可亲的感觉，我也希望我的书能 够有这种正面的能力。这次选择了C M Y K 里主要的黄色。 因为我的名字在西方国家很罕见，拼音里少了个i 字母，但是念起来是有i 音的。所以我运用了英文里的i n g ，把它变成y n g ，概念上代表了我间接影 响每个设计步骤。希望你也喜欢我呕心沥血的作品！

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THOUGHTS ∂ Hello! My name is Yng Yng. You ask, Why the yellow? It's because my original last name was Wong, in it's Chinese writing it means yellow. Where I come from makes me who I am today. The color yellow are also friendly, I hope my book will have the same positive effect too. This particular yellow comes from one of the main color in CMYK, it represents my starting path as a designer.

The unique titling in the book was a play on my name.

My name was spelled uncommonly without the letter "i", however it still pronounce as it has the "i". By replacing the "ing" into "yng", the title are changed into a verb that involved me. I hope you like my work as much as I do, please enjoy.

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COLLECTIVE WORKS OF_ YNG YNG MARSHALL

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01 /

露营

学期 _ 夏季 2013 课程 _

GR 107

UX D E S I G N

教授 _

BOB S L OT E 完成时间 _

5 星期

___ ___ _x_ ___ ___ _x_ ___

书 海报

APP 网站 包装 标志 卡片

目的 ∂ 设计一个界面简洁与易于使用的手机或平板电脑App。

解决方案 ∂ C A M P + 是一个户外露营的A P P ，专门为第一次到旷野露营的年轻人而设计。

这个APP包括多种功能，从行前打包清单到野生动物指南。透过如此直觉的 界面，APP内的不同功能可以轻易地结合在一起。

形容词 _ 帐篷，营火，野外，文青 选用字体 _

G OT H A M , T Y P E S T A R OC R

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b ackpackyng

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BACKPACKYNG

01 /

Objectives ∂ Design a mobile App of your choice. It has to be user friendly, interactive, intuitive, and easy to use.

SOLUTIONS ∂ CAMP+ is a camping app aimed at young adults on their first venture into the wilderness. This app includes multiple functions, from a packing list to wild life guides. By integrating a simple grid, different functions within the App work together cohesively.

SEMESTER _

SUMMER 2013

INSTRU CTO R _ BOB SLO TE

CLASS _ GR 107 UX DESIGN

TIME _ 5 W EEKS

___ ___ _x_ ___ ___ _x_ ___

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARD SET

KEYWO RDS _ CAMP, BO NFIRE, W ILDERNESS, HIPSTER TYPEFACE _ GOTHAM, TYPESTAR O CR

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b ackpackyng

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© M inette L ayne at f lickr . c o m

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CA MP+

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6.39 AM ↑

PACKING LISTS

↓ 6.01 PM ADVENTURES

CA MP+

CA MP+

3.56 PM 7/20/13 WED WILDLIFE ALERT CA MP+

SO RT

SO RT

COMMON LOON

A L P H A BE RTI C A L

COMMON LOON

CO LO R

H A BI TAT

HERRING GULL

HERRING GULL SI Z E

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MALLARD

MALLARD

CANADA GOOSE

CANADA GOOSE

KILLDEER

KILLDEER

b ackpackyng

S O RT

0/3

SORT

PAC K E D FO R G E N E R A L L I ST

2/5

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SO RT

PACK ED FOR GENERAL L IST

2 /6

PAC K E D FO R G E N E RA L L IST

Bandaid

Sunscreen

Bandaid

Sunscreen

Lighter

Sunscreen

Pocket knife

Lighter

Aspirin

Pocket knife

Candle

Aspirin Candle

IN THE WOODS GENERAL LIST

SO RT

4/7

BY THE WATER IN THE WOODS

RV/CAMPER

BY THE WATER

SO RT

PAC K E D FO R TH E WO O DS

N 2E W E ST

PAC K E D O U T O F

Sleeping Bag

Paper O L DE ST

towel

Flash light

PAC K EPlates D

Bug repellent

UN PACMatches KED

Sticks for tent

Aspirin

Tarp

Candle

/ lighter

Tent

CUSTOM LIST

Ropes

RV/CAMPER

MALLARD

MALLARD

Males have bright yellow bill Females have orange bill with dark "saddle"

Males have bright yellow bill Females have orange bill with dark "saddle"

SIZE & SHAPE Mallards are large ducks with hefty bodies, rounded heads, and wide, flat bills. Like many “dabbling ducks” the body is long and

SIZE & SHAPE Mallards are large ducks with hefty bodies, rounded heads, and wide, flat bills. Like many “dabbling ducks” the body is long and

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SORT

COMMON LOON

HERRING GULL

MALLARD

S

world, raccoons snare a lot of he water. These nocturnal forning-quick paws to grab crayother aquatic creatures. On k mice and insects from their nd raid nests for tasty eggs.

CANADA GOOSE

SKUNKS KILLDEER

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MALLARD Males have bright yellow bill Females have orange bill with dark "saddle" SIZE & SHAPE Mallards are large ducks with hefty bodies, rounded heads, and wide, flat bills. Like many “dabbling ducks” the body is long and

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BIRD WATCHING

RA N DO M IZ E

RA N DO M IZ E

Catch fireflies in a jar.

Lay on your back on the grass and make up cloud shapes.

I AM BORED

DANGEROUS ANIMALS

POISONOUS PLANTS

SO RT

CLIMBING NIGHTSHADE

AMERICAN POKEWEED

CLIMBING NIGHTSHADE BITTERSWEET

ELDERBERRY

YEW BERRY

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Its medium to dark green leaves are twin-lobed, veiny and pointed, and beneath the leaves are droopy, bright red berries that look a little like the cherry atop the pile of whipped cream on a sundae. But don't eat this bittersweet fruit because it contains solanine and saponins, chemicals that attack the nervous and respiratory systems and can kill you.

AMERICAN POKEWEED

b ackpackyng

RANDOMIZE

RAND OM IZE

Idendify wild berries.

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RA N DO M IZ E

Tell scary stories around the fire.

Tell scary stories around the fire.

YOU SURE YOU WANT TO RESET THE ACTIVITIES?

S O RT

DEER

RACCOONS SKUNKS

DEER SKUNKS

FOX

White-tailed deer are herbivores, leisurely grazing on most available plant foods. Their stomachs allow them to digest a varied diet, including leaves, twigs, fruits and nuts, grass, corn, alfalfa, and even lichens and other fungi. Occasionally venturing out in the daylight hours, white-tailed deer are primarily nocturnal or crepuscular, browsing mainly at dawn and dusk.

RACCOONS In the natural world, raccoons snare a lot of their meals in the water. These nocturnal foragers use lightning-quick paws to grab crayfish, frogs, and other aquatic creatures. On land, they pluck mice and insects from their hiding places and raid nests for tasty eggs.

FOX

SKUNKS

RACCOONS

BOBCAT

Skunk spray causes no real damage to its victims, but it sure makes them uncomfortable. It can linger for many days and defy attempts to remove it. As a defensive technique, the spray is very effective. Predators typically give skunks a wide berth unless little other food is available.

SEARCH

AMERICAN POKEWEED It's found in woods, pastures and along roadsides. The berries, which are purple and black, droop like bunches of grapes. The berries contain poisonous oxalic acid, saporins and the alkaloid phytolaccin, which wreak gastrointestinal havoc and cause death from respiratory failure.

BITTERSWEET

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02 /

学期 _ 春季 2013

解码

课程 _

G R 4 3 4 T Y P OG R A P H Y 4 教授 _

ARIEL GREY 完成时间 _

14 星期

_x_ _x_ ___ _x_ ___ ___ ___

书 海报

APP 网站 包装 标志 卡片

目的 ∂ 选择或虚创一个设计会谈，並且为该会谈设计一系列的文 宣产品。设计方面应该从非传统的概念出发，并注重与实 验性的文字和插图排版。

设计方案 ∂ 对非程序设计员来说，编程语言常常被看成一组文法不通的数字和句子。然 而这次的会谈，编程语言将被介绍给平面设计师，希望设计师可以因而受益 並且把这电脑程式语言用在制作复杂插图上。在这本书里，编程被分为几个 部分，从开始的简单指令，到最后的复杂结构。文宣产品包括一本关于编程 的书，会谈日程表，海报和短片。

形容词 _ 电 脑 ， 几 何 线 条 ， 五 彩 缤 纷 ， 编程 选用字体 _ magda clean m on o, kettler

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T R A N S FO R M Y N G

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TRANSFORMYNG

02 /

Objectives ∂ Choose a fictional of existed design conference and design an array of promotional materials based on a concept that is non conventional.

Design direction should be focused on experimental typography and layout treatments.

SOLUTIONS ∂ Code is often seen as just numbers or as geek languages to non programmers. For this conference, codes are introduced to designers as a new language, as a new way to generate animated imagery. The codes are dissected into sections, and it slowly builds up to a complex system throughout the book.

Conference materials consists of a main book about coding, a conference schedule booklet, a poster and a short video.

SEMESTER _ Spring 2013

INSTRU CTO R _ Ariel Grey

CLASS _ GR 434 Typ ography 4

TIME _ 14 W EEKS

_x_ _x_ ___ _x_ ___ ___ ___

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARD SET

KEYWO RDS _ comp uter, ge ometric lines , c ol or ful , c odes TYPEFACE _ magda clean mono , kettler

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203

und(255);

(){ COLLECTIVE ting towards mouse position seX != 0 || mouseY != 0) { rX += (mouseX-centerX) * 0.01; rY += (mouseY-centerY) * 0.01;

WORKS OF_ YNG YNG MARSHALL

ulate new points t i=0; i<formResolution; i++){ += random(-stepSize,stepSize); += random(-stepSize,stepSize); lipse(x[i], y[i], 5, 5);

DESIGNYNG

<Typography + Design Conference>

eight(0.75); led) fill(random(255)); Fill();

<execute>pixels; (possible) multi.colors </go>

e == 0) { Shape(); art controlpoint Vertex(x[formResolution-1]+centerX, y[formResolutionY);

ly these points are drawn int i=0; i<formResolution; i++){ veVertex(x[i]+centerX, y[i]+centerY);

Vertex(x[0]+centerX, y[0]+centerY);

d controlpoint Vertex(x[1]+centerX, y[1]+centerY); ape();

e == 1) { Shape(); art controlpoint Vertex(x[0]+centerX, y[0]+centerY);

ly these points are drawn int i=0; i<formResolution; i++){ veVertex(x[i]+centerX, y[i]+centerY);

producin st can form

d controlpoint Vertex(x[formResolution-1]+centerX, y[formResolutionY); ape();

// line if (mode == 1) { centerX = mouseX; centerY = mouseY; float radius = initRadius * random(0.5,5.0); float angle = random(PI); radius = initRadius*4; angle = 0;

ePressed() { forms on mouse position = mouseX; = mouseY;

le e == 0) { rX = mouseX; rY = mouseY; angle = radians(360/float(formResolution)); radius = initRadius * random(0.5,1.0); int i=0; i<formResolution; i++){ ] = cos(angle*i) * radius; ] = sin(angle*i) * radius;

}

}

float x1 = cos(angle) * radius; float y1 = sin(angle) * radius; float x2 = cos(angle-PI) * radius; float y2 = sin(angle-PI) * radius; for(int i=0; i<formResolution; i++) { x[i] = lerp(x1, x2, i/(float)formResolution); y[i] = lerp(y1, y2, i/(float)formResolution); }

void keyPressed() { if (keyCode == UP) stepSize++; if (keyCode == DOWN) stepSize--; stepSize = max(stepSize, 1); println("stepSize: " + stepSize); } void keyReleased() { if (key == 's' || key == 'S') saveFrame(timestamp()+"_##.png"); if (key == DELETE || key == BACKSPACE) background(255); if if if if // // // if

(key (key (key (key

== == == ==

'1') '2') '3') '4')

filled filled mode = mode =

= false; = true; 0; 1;

------ pdf export -----press 'r' to start pdf recording and 'e' to stop it ONLY by pressing 'e' the pdf is saved to disk! (key =='r' || key =='R') { if (recordPDF == false) { beginRecord(PDF, timestamp()+".pdf"); println("recording started"); recordPDF = true; stroke(0, 50); }

} else if (key == 'e' || key =='E') { if (recordPDF) { println("recording stopped"); endRecord(); recordPDF = false; background(255); } }

}

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/tmr 20 revolutiona of crea models,and an sets algorit accessibl lang Processing

// switch draw loop on/off if (key == 'f' || key == 'F') freeze = !freeze; if (freeze == true) noLoop(); else loop();

// timestamp String timestamp() { Calendar now = Calendar.getInstance(); return String.format("%1$ty%1$tm%1$td_%1$tH%1$tM%1$tS", now); }

from patte a to lightin diagrams fi fantastic

conferenc strate visual art

achiev

30 APR 17-19 </2013> YBCA MUSEUM

013 introduces ary new method ating artwork, nimations from s of rules, or thms. By using le programming guages such as g, artists and designers are ng extravagant tructures that m the basis of anything erned textiles and typography ng, scientific s, sculptures, ilms, and even cal buildings.

A detailed ce of advanced egies provides tists with all the tools to ve proficiency

T R A N S FO R M Y N G

boolean recordPDF = false;

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/tmr 2030

int formResolution = 15; int stepSize = 2; float distortionFactor = 1; float initRadius = 150; float centerX, centerY; float[] x = new float[formResolution]; float[] y = new float[formResolution]; boolean filled = false; boolean freeze = false; int mode = 0; void setup(){ size(800, 800); smooth();

10 01 0 001 001 010 0 0 1 11 0 0 011 11001 01110 01 01 001 01001 101 0

// init form centerX = width/2; centerY = height/2; float angle = radians(360/float(formResolution)); for (int i=0; i<formResolution; i++){ x[i] = cos(angle*i) * initRadius; y[i] = sin(angle*i) * initRadius; }

}

stroke(0, 50); background(255);

APR 17-19 </2013> YBCA MUSEUM

void draw(){ // floating towards mouse position if (mouseX != 0 || mouseY != 0) { centerX += (mouseX-centerX) * 0.01; centerY += (mouseY-centerY) * 0.01; } // calculate new points for (int i=0; i<formResolution; i++){ x[i] += random(-stepSize,stepSize); y[i] += random(-stepSize,stepSize); // ellipse(x[i], y[i], 5, 5); }

<Typography + Design Conference>

strokeWeight(0.75); if (filled) fill(random(255)); else noFill();

if (mode == 0) { beginShape(); // start controlpoint curveVertex(x[formResolution-1]+centerX, y[formResolution1]+centerY); // only these points are drawn for (int i=0; i<formResolution; i++){ curveVertex(x[i]+centerX, y[i]+centerY); } curveVertex(x[0]+centerX, y[0]+centerY);

}

<execute>pixels; (possible) multi.colors </go>

// end controlpoint curveVertex(x[1]+centerX, y[1]+centerY); endShape();

if (mode == 1) { beginShape(); // start controlpoint curveVertex(x[0]+centerX, y[0]+centerY); // only these points are drawn for (int i=0; i<formResolution; i++){ curveVertex(x[i]+centerX, y[i]+centerY); } // end controlpoint curveVertex(x[formResolution-1]+centerX, y[formResolution1]+centerY); endShape(); } } // line if (mode == 1) { centerX = mouseX; centerY = mouseY; float radius = initRadius * random(0.5,5.0); float angle = random(PI); radius = initRadius*4; angle = 0;

void mousePressed() { // init forms on mouse position centerX = mouseX; centerY = mouseY; // circle if (mode == 0) { centerX = mouseX; centerY = mouseY; float angle = radians(360/float(formResolution)); float radius = initRadius * random(0.5,1.0); for (int i=0; i<formResolution; i++){ x[i] = cos(angle*i) * radius; y[i] = sin(angle*i) * radius; } } }

}

float x1 = cos(angle) * radius; float y1 = sin(angle) * radius; float x2 = cos(angle-PI) * radius; float y2 = sin(angle-PI) * radius; for(int i=0; i<formResolution; i++) { x[i] = lerp(x1, x2, i/(float)formResolution); y[i] = lerp(y1, y2, i/(float)formResolution); }

void keyPressed() { if (keyCode == UP) stepSize++; if (keyCode == DOWN) stepSize--; stepSize = max(stepSize, 1); println("stepSize: " + stepSize); } void keyReleased() { if (key == 's' || key == 'S') saveFrame(timestamp()+"_##.png"); if (key == DELETE || key == BACKSPACE) background(255);

/tmr 2013 introduces revolutionary new method of creating artwork, models,and animations from sets of rules, or algorithms. By using accessible programming languages such as Processing, artists and designers are producing extravagant structures that can form the basis of anything from patterned textiles and typography to lighting, scientific diagrams, sculptures, films, and even fantastical buildings.

A detailed conference of advanced strategies provides visual artists with all the tools to achieve proficiency

if (key == '1') filled = false; if (key == '2') filled = true; if (key == '3') mode = 0; if (key == '4') mode = 1; // ------ pdf export -----// press 'r' to start pdf recording and 'e' to stop it // ONLY by pressing 'e' the pdf is saved to disk! if (key =='r' || key =='R') { if (recordPDF == false) { beginRecord(PDF, timestamp()+".pdf"); println("recording started"); recordPDF = true; stroke(0, 50); } } else if (key == 'e' || key =='E') { if (recordPDF) { println("recording stopped"); endRecord(); recordPDF = false; background(255); } }

}

// switch draw loop on/off if (key == 'f' || key == 'F') freeze = !freeze; if (freeze == true) noLoop(); else loop();

// timestamp String timestamp() { Calendar now = Calendar.getInstance(); return String.format("%1$ty%1$tm%1$td_%1$tH%1$tM%1$tS", now); }

<SPEAKERS> Kelli Anderson Jessi Arrington Lodovic Balland Marian Bantjes Tonia Bartz Peter Bil’ak Mandy Brown Mathew Butterick Stephen Coles Keetra Dean Dixon James Edmondson

Nigel French Ivo Gabrowitsch Jens Gehlhaar Mike Jakab Jan Jancourt Monique Jenkinson Meena Kadri Geoff Kaplan Erik Kessels Travis Kochel

[ ... ∆ ]

>

Eike König Jürg Lehni Faythe Levine Ana Llorente Tom Manning Sean McBride Christoph Niemann Toke Nygaard Elisabeth Prescott Mike Salisbury Satsuki Shibuya

<[u_u]>

Nick Shinn Mica Sigourney Erik Spiekermann Jon Sueda Rena Toms Jeff Veen Armin Vit Ursus Wehrli Jan Wilker Josh Damon Williams

/SPONSOR by/ FontShop International Inc. 149 9th Street Suite 402 San Francisco, CA 94103

>

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DESIGNYNG

03 /

速度

学期 _ 秋季 2012 课程 _

GR 370

PACKAGING 3

教授 _

T H OM A S M C N UL T Y 完成时间 _

6 星期

___ ___ ___ ___ _x_ _x_ ___

书 海报

APP 网站 包装 标志 卡片

目的 ∂ 由学生自行选择品牌，并且为旗下设计一系列的护肤产 品。这项作业的挑战是把该品牌的文化特色融入护肤产品 内；从外观设计到与模塑公司合作，最后设计出一整个系 列的瓶罐与销售展示台。 设计方案 ∂ 豪雅在制表业甚有名声并享有长久历史。该公司生产出色腕表，多元设计并 且满足专业需求。从赛车手到宇航员等各式不同职业。为了呈现该公司的历 史特色，我决定把销售展示台做成手表面的样子。在整体的设计中只选择红 与灰色强调此产品线的刚阳性质，以吸引男性消费者。

形容词 _ 速度，无忧无虑，精准 选用字体 _

T OR QUE , K L A VI K A

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ACCELERATYNG

03 /

Objectives ∂ Pick an existing company and create a line of skin care product under the brand. The challenge is to expand the company's style and culture into a different product.

This project included designing and fabricating all the bottles and a 3D product display stand.

SOLUTIONS ∂ TAG Heuer has a respectable history in the watch industry tracing back to 1860. The company produces outstanding performance watches to meet professional needs, like race car drivers and astronomers. The point of sale display stand mimics the face of a watch to pay homage to TAG Heuer's origins. Using only red and degrees of grey further emphasized the masculine nature of this product.

SEMESTER _ FALL 2012

INSTRU CTO R _ THO MAS MCNU LTY

CLASS _ GR 370 PACKAGING 3

TIME _ 6 W EEKS

___ ___ ___ ___ _x_ _x_ ___

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARD SET

KEYWO RDS _ SPEED, NO FU SS, PRECISE TYPEFACE _ TORQU E, KLAVIKA

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G

accelerat Y N G

»›° [03›09]

MEDIUM HOLD

FORMING CREAM FO R A LL HA IR T Y P E S

1oz/28g

REJUVENATING

EXTRA HOLD

REFRESHING

FACE CREAM

HAIR SPRAY

BODY SPRAY

HAND CREAM

SO OT H E S + P R E V E N TS D RY , I TCH Y S K I N

RE STO RE S A N D RE PA I R H A I R T E X T U RE

SW E AT R E S I STA N CE U N D E R A N Y W E AT H E RS

RESTO RES + MO I ST U RE FO R 24 HO U RS

SKIN STRENGTHENI

LASTING

BODY MIST DOUBLE ST R E N GT H MEDIUM

2oz/56g

2oz/56g

HOLD

FORMING CREAM

2oz/59g

4.2oz/119g

4.2oz/119g

FO R A L L H A I R T YPE S

1oz/28g

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COLLECTIVE WORKS OF_ YNG YNG MARSHALL

DESIGNYNG

04 /

学期 _ 夏季 2011

蔬菜

课程 _

GR 360 GD 3 教授 _

JE N N Y JI 完成时间 _

6 星期

___ ___ _x_ _x_ _x_ _x_ _x_

书 海报

APP 网站 包装 标志 卡片

目的 ∂ 任意选择一个非盈利团体并且为其设计新风貌。包括网 站，手机与平板APP和其他物品的设计。

设计方案 ∂ K n o w Y o u r F o o d 的客群是父母与他们年幼的挑食孩子。手机A P P 和游戏卡提

供了一个有趣又轻松的方式来教导孩子蔬果从何而来。无论是手绘插图和字体都 为小朋友而特别设计。我特别使用明亮的色彩就是为了和新鲜食物打上等号。

形容词 _ 玩乐，蔬果，学习 选用字体 _

M US E O S L A B, A R I A L , 手 写

>

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CONSUMYNG

04 /

Objectives ∂ Design campaign promotional materials for a cause of your choice. This includes mainly digital mediums like a website, a mobile app and a mobile website plus extras.

SOLUTIONS ∂ The campaign Know Your Food is aimed towards parents with young picky eaters. The mobile App and card game provides a fun and casual way to teach children where their vegetables come from. Both the hand drawn illustrations and typeface are designed specially with younger audiences in mind. Bright colors are used to associate fresh food and ingredients.

Designing a responsive website that works on desktops and mobile browsers was challenging yet fun.

SEMESTER _ SUMMER 2011

INSTRU CTO R _ J ENNY J I

CLASS _ GR 360 GD 3

TIME _ 6 W EEKS

___ ___ _x_ _x_ _x_ _x_ _x_

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARDS

KEYWO RDS _ FU N, VEGGIES, LE ARNING TYPEFACE _ MUSEO SLAB, ARIA L, HAND W RITEN

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Garlic grows in the ground.

Green beans grow on vines.

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Potatoes grow in the ground.

\[›_~]/

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DESIGNYNG

OVERLAPPYNG

05 /

Objectives ∂ From a provided list of musicians, pick one and redesign their vinyl album, along with a booklet and poster.

SOLUTIONS ∂ For the album Ring, the singer Glasser has a mesmerizing and dreamy voice. Every song seems to intertwine with each other and weave into a big ring; it almost has a tribal undertone to it. I designed lots of patterns to represent the different instruments and weave them into big circles. The posters consist of simpler arranged circles and also a break down version of the patterns.

SEMESTER _ SPRING 2011

INSTRU CTO R _ ANDREW JO HNSO N

CLASS _ GR 327 GD 2

TIME _ 7 W EEKS

KEYWO RDS _ REPEAT, CIRCLES, ECHO TYPEFACE _ EUROSTILE, FU TURA

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___ _x_ ___ ___ _x_ ___ ___

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARD SET

_

OV E R L A P P Y N G

学期 _ 春季 2 0 1 1

重叠

»›° [05›09]

05 /

课程 _

GR 3 2 7 G D 2 教授 _

AND R E W JOH N S O N 完成时间 _

7 星期

___ _x_ ___ ___ _x_ ___ ___

书 海报

APP 网站 包装 标志 卡片

目的∂ 从教授提供的列表选择一个音乐家，并且重新为他们设计 唱片—包括一本小册子和海报。

设计方案 ∂ 关于这张专辑Ring，歌手Glasser 拥有迷人和梦幻般的声音。每首歌似乎交 缠，彼此编织成一个圈，几乎有种部落民谣的感觉。我设计了大量的图案来 代表不同的乐器，并把它们编织成大圆圈。两个海报展示简单排列的圆圈， 和分解版本的图案。

形容 词 _ 重复 ，圆圈，回音 选用 字体 _

EU R O S T I L E , FUT U R A

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C O L L E C T I V E WO R K S OF _ Y N G Y N G M A R S H A L L

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DESIGNYNG

06 /

学期 _ 春季 2012

保健

课程 _

GR 365 IDENTITY 2 教授 _

G OR D ON M OR T E N S E N 完成时间 _

6 星期

_x_ ___ ___ ___ ___ _x_ ___

书 海报

APP 网站 包装 标志 卡片

目的 ∂ 从财富世界500强排行榜中选择一个正在拓展营运的公 司，为该公司重新设计标志。

设计方案 ∂ 雅培公司在医药行业里有着悠久的历史。该品牌为几代人提供出色以及品质 绝佳的药品。这次的使命是给该公司一个小更新，把这品牌带进科学和高技 术的现代感。主要的改变是采用淡蓝色的品牌颜色和使用简单的字形，将雅 培公司的形象更拉近民心。

形容词 _ 结构，现代，友好 选用字体 _

DIN

>

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\[•_•]>

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»›° [06›09]

PROTECTYNG

06 /

Objectives ∂ From the list of handpicked Fortune 500 companies, choose one company and redesign their brand.

SOLUTIONS ∂ Abbott has a long history in the pharmaceutical industry.

The brand has provided comfort and security for generations.

The mission is to give the company a facelift, to bring the brand closer to the modern world of science and technology.

The main changes are employing a lighter blue brand color and the use of san serif.

SEMESTER _ SPRING 2012

INSTRU CTO R _ GO RDO N MO RTENSEN

CLASS _ GR 365 IDENTITY 2

TIME _ 6 W EEKS

_x_ ___ ___ ___ ___ _x_ ___

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARD SET

KEYWO RDS _ STRUCTURED, MODE RN, F RIENDLY TYPEFACE _ DIN

[ ... ∆ ]

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DESIGNYNG

l abor atories

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PROTECTYNG

»›° [06›09]

l abor atories

[ ... ∆ ]

>

\[•_•]>

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>

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DESIGNYNG

PROTECTYNG

[ ... ∆ ]

>

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»›° [06›09]

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DESIGNYNG

PROTECTYNG

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DESIGNYNG

PROTECTYNG

[ ... ∆ ]

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ORIGINATYNG

07 /

Objectives ∂ Overlapping traditional practice of Chinese calligraphy with digital photography. It's about finding the balance of traditional handwork and digital mediums. It also tells the story of my past, present and future.

SOLUTIONS ∂ Combining hand written calligraphy and digital photography.

SEMESTER _ FALL 2012

INSTRU CTO R _ RO LAND YOU NG

CLASS _ GR 425 PRINT 2

TIME _ 5 W EEKS

KEYWO RDS _ PATIENT, INK, SSEEING TYPEFACE _ HAND WRITTEN

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-[T_T]-

___ _x_ ___ ___ ___ ___ ___

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARD SET

_

ORIGINATYNG

学期 _ 秋季 2 0 1 2

根源

»›° [07›09]

07 /

课程 _

GR 4 2 5 P R I N T 2 教授 _

RO L A N D Y OUN G 完成时间 _

5 星期

___ _x_ ___ ___ ___ ___ ___

书 海报

APP 网站 包装 标志 卡片

目的 ∂ 将传统中国书法与数码相片重叠结合，我在寻找传统手工 与电脑媒体的平衡。这张海报叙述了我过去的人生，现在 的故事与未来的可能。

设计方案 ∂ 把中国书法重叠在数码相片上，达到融合的效果。

形容 词 _ 耐心 ，墨，观察 选用 字体 _ 手写

[ ... ∆ ]

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ORIGINATYNG

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shòu: life; longevity; birthday

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ORIGINATYNG

»›° [07›09]

fú: blessing, good furtune, bliss

[ ... ∆ ]

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xing: star; satelite

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ORIGINATYNG

»›° [07›09]

xing: star; satelite

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08 /

学期 _ 秋季 2011

终结

课程 _

G R 3 3 0 T Y P OG R A P H Y 3 教授 _

ARIEL GREY 完成时间 _ 14 星期

_x_ _x_ ___ _x_ ___ ___ _x_

书 海报

APP 网站 包装 标志 卡片

目的 ∂ 选择一间制纸公司并且为此公司设计一系列的文宣产品。 从公司背景研究成果中，设计一个主题。选择适合主题的 排版方法，制作出一本书，海报，网站和宣传卡片。

设计方案 ∂ G m u n d 是来自德国的制纸公司，以生产质地绝佳的纸闻名。当中包括了不同

色调的灰纸，名为 S h a d e 。我从灰纸中得到了灵感，激发了设计关于太阳寿 命的概念。这本书使用罕见的斜角度网格和稀疏的文字排版。灰色色调充满 了整本书，显示当我们的世界结束时，太阳对于地球的重要性也将终结。

形容词 _ 帐篷，玩乐，炭火，烧烤，沙滩 选用字体 _

G OT H A M , T Y P E S T A R OC R

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ANNIHILATYNG

»›° [08›09]

annihilatyng

08 /

Objectives ∂ Pick a paper company and design a line of promotional materials for their line. Develop a topic to incorporate inspirations found from research. The approach should be structural yet experimental and suit the subject.

SOLUTIONS ∂ A German paper company, Gmund produces a line of paper in different shades of grey called Shade. This inspired a concept about the Sun's lifespan progression. The book showcases uncommon angular grids and sparse types scattered along the book's edges. Grey tones are featured throughout the book to show the progression of our world's ending when the Sun dies.

SEMESTER _ FALL 2011

INSTRU CTO R _ ARIEL GREY

CLASS _ GR 330 TYPOGRAPHY 3

TIME _ 14 W EEKS

_x_ _x_ ___ _x_ ___ ___ _x_

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARD SET

KEYWO RDS _ TENT, FU N, COAL, BO NF IRE, SAND, B EACH TYPEFACE _ GOTHAM, TYPESTAR O CR

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09 /

学期 _ 掺和

标志

课程 _ 掺和 教授 _ 掺和 完成时间 _ 掺和

目的 ∂ －

设计方案 ∂ －

形容词 _ 简单 选用字体 _

VA R I OUS

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___ ___ ___ ___ ___ _x_ ___

书 海报

APP 网站 包装 标志 卡片

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09 /

Objectives ∂ -

SOLUTIONS ∂ -

SEMESTER _ VARIOU S

INSTRU CTO R _ V ARIOU S

CLASS _ VARIOU S

TIME _ V ARIOU S

___ ___ ___ ___ ___ _x_ ___

BOOKS PO STERS APP W EB SITE PACKAGING B RANDING CARD SET

KEYWO RDS _ SIMPLE TYPEFACE _ VARIOU S

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thank you. 谢 谢 i won't be here without your help. you all rocked!

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感谢 ∂ 爸爸和妈妈 ∂ 无私的让我选择我想走的路。 莹素 + 莹佩 + 业辉 ∂ 时常比我还明白我的心 + 担起照顾家里的责任。 Yihsuan ∂

时常陪我去吃午饭 + 脸书上的聊天 + 贴心的产品推荐 + 还帮我看设计的东西。

THANK YOU ∂

Classmates ∂

My husband, Jonathan ∂ For enduring all my unreasonable demands. ;)

[Generally everyone throughout these years, from Spring 2009 to Fall 2013]

Lisa ∂ For being my photo studio partner!

And Lisa's mom, Marilyn for always welcoming and feeding me when I am over at her house.

Pora ∂ For being my typography mentor + all the other helps that he never ask for favor in return. Seriously, I think I would have fail Type3 if not for his help.

Apo ∂ Even though we only had 2 classes together, I admired her bravery and colorful positive view on life.

Lauren ∂ For being my friend + showing me how far one can push themselves if they don't give up + being honest about how much I suck at being hardworking + and thank you for the awesome pie + teaching me how to put together a killer moodboard.

Shavon ∂ For being a super awesome boss + provided lots of fun times during my 2 years staying with Campus Life.

Anders ∂ Thanks for being so flexible and understanding on my final semester.

He is probably the best boss anyone could ask for.

∞

Thank you for being a part of my student life + generously nice critiques + inspire me to put out better designs + showed how life is more important than schoolwork + grades really doesn't matter if you work hard and networks well.

Instructors ∂ Doris Harrison ∂ For encouraging and pushing me gently toward being a more creative thinker during my first year.

Semi Saaud ∂ For setting a high standard + yet let me had fun in making a amateur book and showcased it in the hallway.

Jenny Ji ∂ For introducing me to mobile Apps UI design before it was a big thing.

Thomas McNulty ∂ For giving me lots of tips on interviewing for internship.

Christine Rolik ∂ For nurturing my creative side in your Book Arts class. I wish I could take more classes with you.

Ariel Grey ∂ For showing me how myself is the limit for non conventional thinking.

Mary Scott ∂ Wow, thank you for teaching the portfolio class! I'd be so lost without you.

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_

∞

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_ YNG YNG MARSHALL DESIGNER ∆

8 1 0 3 60 5 2 4 9 y n g y n gm @ g m a i l . c o m d e s i g nY N G . c o m

INQUIRYNG

To grow and develop my skills as a designer while working as part of a team with other professionals to contribute and resolve real world design problems.

WORK EXPERIENCE ∂ _07/2011 > 08/2013

_Student Graphic Designer, Campus Life and Leadership Design print materials and digital screen slides for TVs around

the campus of Academy of Art University. _04/2013 _Event Volunteer, TYPO San Francisco 2013 Direct crowds to presentation halls; engage attendees to design and create buttons. _03/2011 > 06/2011 _Tutoring, Reading Partners A nonprofit literacy program to help elementary school children to improve on reading skills.

EDUCATION ∂ _2009 > 12/2013 Academy of Arts University; San Francisco, California BFA in Graphic Design _2003 > 2006 College Tunku Abdul Rahman; Kuala Lumpur, Malaysia AA in Mass Communication In Graphic Design

SKILLS ∂ _Operates Mac OS and iOS _Adobe Illustrator; Adobe InDesign; Adobe Photoshop _Fluent in English, Mandarin and Cantonese _Additional skills: digital photography and illustration

C O L L E C T I V E WO R K S OF _ Y N G Y N G M A R S H A L L

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DESIGNYNG

chaptername

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