work in progress by yng yng

CURRENT PORTFOLIO YNG YNG MARSHALL _p_ 810 360 5249 _e_ yngyngm@gmail.com

<--!CODE CONQUER--> _ pg 04

CAMP+ _ pg 14

FADE TO BLACK _ pg 24

KNOW YOUR FOOD _ pg 34

RING _ pg 42

MIKRO _ pg 48

ABBOTT _ pg 52

IDENTITIES _ pg 54

RÉSUMÉ

_ p g 04

GR 434 TYPOGRAPHY 4 ; ARIEL GREY SPRING 2013

Objectives >> Choose a design conference (fictional or existed) and design an array of promotional materials based on a concept that is non conventional. Design direction should be focus on experimental typography and layout treatments. Solutions >> Codes often seen as numbers or geek language for programmers. For this conference, it is introduced to designers as a new language to generate a new form of animated imagery. Codes are dissected into sections, and it slowly builds up to a complex system thorough the book. Conference materials consists of a keep sake book about coding, a conference schedule booklet, a poster and a short video.

15 WEEKS >> book + poster + video

< ! - - C O DE C O N QU E R - - > _ p g 0 5

_ p g 06

< ! - - C O DE C O N Q U E R - - > _ p g 0 7

>> conferenc e concept book

_ p g 08

< ! - - C O DE C O N QU E R - - > _ p g 0 9

>> conferenc e concept book

_ p g 10

/tmr 2030

Kelli Anderson Jessi Arrington Lodovic Balland Marian Bantjes Tonia Bartz Peter Bil’ak Mandy Brown Mathew Butterick Stephen Coles Keetra Dean Dixon James Edmondson Nigel French Ivo Gabrowitsch Jens Gehlhaar Mike Jakab Jan Jancourt Monique Jenkinson Meena Kadri Geoff Kaplan Erik Kessels Travis Kochel Eike König Jürg Lehni Faythe Levine Ana Llorente Tom Manning Sean McBride Christoph Niemann Toke Nygaard Elisabeth Prescott Mike Salisbury Satsuki Shibuya Nick Shinn Mica Sigourney Erik Spiekermann Jon Sueda Rena Toms Jeff Veen Armin Vit Ursus Wehrli Jan Wilker Josh Damon Williams

by Yng Yng Marshall yngyngm @ gmail.com

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daY 2

/tmr 2030

10.00am

Jessi arrington this one goes to eleven

<!>splicing pixels, the way of digital art </!> <a design conference>

When a programming language is created that alloWs programmers to program in simple english, it Will be discovered that programmers cannot speak english. anonymous linguist

p 06

playing it cool is overrated. unapologetic enthusiasm could be the key to a new career path, not to mention pure unadulterated happiness. be honest with yourself about who you are, then tell the world by cranking it up to eleven. (coincidentally, this talk will end at approximately 11:00am) Jessi arrington is a designer who taps into the power of unexpected joy. as co-founder of the intentionally small brooklynbased design studio Workshop, she produces projects with love for ted, etsy and brooklyn beta. her favorite color is rainbow and her default answer is Yes. she’s a board member of aiga/nY and a member of the co-working space studiomates. she makes a point of wearing nothing new, and she blogs about that, color and designing life at luckysoandso.com. 11.00pm

mandY broWn how things change our industry is in the midst of a paradigm shift, moving from the book to the api — from a static, finished artifact, to a living, incomplete, and abstract design. that revolution encompasses everything from responsive web design to adaptive content and progressive enhancement. it affects not only what we make but how we work — and, specifically, how we work together. mandy will outline this shift, putting it in context of those that came before, and exposing a better and more honest way of working. along the way, she’ll share her own path — and show how she didn’t get here alone.

former contributing editor for a list apart, and the editor of many books, including the shape of design, by Frank chimero. she previously served as communications director and product lead at typekit and as creative director at the independent and employee-owned publisher, W. W. norton & company.

Jan Wilker thank You, america! When you think of garbage, think of karlssonwilker. curiosity inside the studio and far, far away. karlssonwilker is the design studio of icelander hjalti karlsson and Jan Wilker from germany, located in the heart of new York city. together with a small team, they work directly and independently for an eclectic mix of cultural and corporate clients. they have won less than a thousand awards, and their work appeared in more than one design publication. they frequently lecture and hold workshops on design around the world. their seminal monograph, ”tellmewhy“, on the first 24 months in design business, was published by princeton architectural press. clients include nintendo, mtv, vitra, time magazine, adobe, bloomberg businessweek, the new York times, the rockefeller Foundation, diesel, puma, museum of the moving image, guggenheim museum, moma, and creative time. Jan is a member of alliance graphique internationale. 12.00pm

break

1.00pm

rary sound clips.

ursus Wehrli

nick shinn, r.g.d. was born in london in 1952, educated at bedford, and acquired a dip.ad in Fine art (1974) from leeds polytechnic. he lived in toronto from 1976 to 2009, then moved 60 km north to orangeville, ontario. in the 80s he worked as an advertising art director and creative director before going digital in 1989 with the shinn design studio, specializing in publication and marketing design. From 1980 he designed typefaces for several foundries, before founding shinntype in 1998. he has written for applied arts, druk, eye, graphic exchange, marketing, typographic, and codex, spoken at the atypi, typecon, graphika, and typoberlin conferences, and taught at humber college and York university in toronto.

the art of cleaning up artist and comedian ursus Wehrli shares his vision for a cleaner, more organized, tidier form of art — by deconstructing the paintings of modern masters into their component pieces, sorted by color and size. beyond the whimsy, of course, is a serious message, to honor and balance creativity and messiness, form and chaos. ursus Wehrli is a left-handed, broad-thinking, professional typographer. his first book tidying up art is a visionary manifesto that took well-known artworks and put them back together in his more rational, more organized, and cleaner form of modern art. besides bringing order to environments and artwork, Wehrli has delighted audiences for over a quarter of a century with his comedy-duo ursus & nadeschkin, touring in zurich, berlin, london, melbourne, and new York. the duo has won many awards including the reinhart ring and the new York comedy award, among others. ursus Wehrli lives in zurich as a comedian, live performer, and freelance artist, and can be hired to perform to put things in (his) order supported, in part, by swissnex san Francisco.

nick shinn the look of sound marketing, products and technology in the america record industry, 18881967 an investigation into how new media creates voids that take shape as they suck up content, and how—against the grain of technological determinism—marketing and design influence the cultural formats that emerge. three innovations are examined: the 78 rpm disc in 1898, the lp in 1948, and stereo in 1958.

mandy brown is co-founder and ceo of editorially, a new platform for collaborative writing and editing. she is also co-founder of a book apart, a

this talk will be accompanied by illustrations of records and record players, branding, advertising, collateral and packaging (album covers), with contempo-

3.00pm

mattheW butterick the bomb in the garden the web is turning 20. has it lived up to its early promise? i say no. the web was intended as a space for sharing human creativity and ideas. it’s been partially successful in that role. but it’s become dominated by an advertising economy that relies on confining creators — especially designers — to an ever smaller box. i’ll make the case that the trend can be reversed, if designers are willing to re-assert themselves. but getting there will require puncturing some comfortable myths.

2.00pm

marian bantJes type and pattern systems my love of type and my obsession with pattern has resulted in several combinations of the two, which i will introduce, explain and demonstrate. marian bantjes has been variously described as a typographer, designer, artist, and writer. she works from her base on a small island off the west coast of canada, and her personal, obsessive, and sometimes strange graphic work has brought her international recognition. Following her interests in complexity and structure, marian is known for her custom typography, detailed and lovingly precise vector art, obsessive hand work, and patterning and ornament.

matthew butterick is a typographer, writer, and lawyer in los angeles. after graduating from harvard, he worked as a type designer for david berlow and matthew carter. he then founded atomic vision, a web-design studio, which was acquired by red hat. he attended ucla law school and became a lawyer in 2007. butterick is the author of the popular Website and book typography for lawyers. his fonts include hermes Fb, Fb alix, equity, and most recently, concourse.

Jens gehlhaar oscillation Jens will talk about moving from type design to graphic design to motion graphics to animation to film making and back. he will talk about type and film and type for film, although none of it will be about movie titles.

mike salisburY

5.00pm

contrast = metaphors and innovation

peter bil’ak

combining contrasting elements never combined before, like i did with a young michael Jackson and a tuxedo creates a metaphor and innovation. (White socks and a white glove helped also) the name mike salisbury may not appear on the work, but he is the brains and hands behind the creative brand icons such as halo; michael Jackson’s white glove; rolling stone, surfer, and playboy magazines; o’neil and gotcha surf wear; levi’s 501 jeans; hasbro, volkswagen, suzuki, and honda. mike has created marketing campaigns for over 300 movies including aliens, Jurassic park, rocky, romancing the stone, raiders of the lost ark, and moulin rouge. george lucas collects mike’s work and recommended him to Francis Ford coppola, who used mike’s imagery creation in apocalypse now. mike has taught design, advertising, illustration, and photography at ucla, otis college of art and design. mike has photographs in the permanent collection of the museum of modern art in new York. his design work is in the library of congress, the national archives, and the smithsonian. he has been invited to speak across the u.s., europe, and south america. his photography and graphic work have been featured in museum shows worldwide. appointed to the naval academy, annapolis, by congress, mike flunked a critical math test. (see all of the above.) 4.00pm

coFFee break in theatre terrace

Jens gehlhaar, born and raised

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introduction

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in germany, is a commercial artist living in los angeles who works in film, design, advertising and music. he has directed commercials for apple, volkswagen, emirates airlines and many other brands. he has designed identities and titles for mtv, vh1 and “this american life”, and has drawn typefaces for tv guide and two different tom cruise movies. he is currently a commercial director represented by logan & sons and a thesis advisor at california institute of the arts.

of d.i.Y. art, craft and design (princeton architectural press, 2009) received widespread attention.

depth and Width We live in the age where experts are celebrated, and the narrower the focus, the more is it more appreciated. peter bil’ak will argue that depth of focus alone may be too limiting, and instead demonstrate that wide area of interests can make one’s work stronger. peter bil’ak is a slovak graphic and typeface designer based in the hague, the netherlands. he is the head of the typotheque and co-founder of the indian type Foundry. he started typotheque in 1999, dot dot dot in 2000, indian type Foundry in 2009, and Works that Work magazine in 2012. in 2003, he designed a series of post age stamps for the dutch royal mail, which were reprinted several times with a total print run of more than 140 million copies. bil’ak teaches typeface design at the postgraduate course type & media at the kabk, royal academy of art in the hague, and lectures widely on graphic design and typography. supported, in part, by the consulate general of the netherlands in new York.

FaYthe levine it’s Just a sign, until it influences Your entire life multidisciplinary artist Faythe levine presents a visual tour exploring the trade of hand paint in america, based on research from her most recent book and documentary “”sign painters.”

6.00pm

christoph niemann that’s Where i draw the line after starting out as an editorial illustrator, christoph has started focussing more on animation, story telling and most recently interaction design. he will talk about his struggles with abstraction, coding, deadlines, hokusai’s wave, being too comfortable and chasing chickens. christoph niemann (born 1970 in Waiblingen, germany) is an illustrator, graphic designer, and author of several books including some children’s books. after his studies in germany he moved to new York city in 1997. his work has appeared on the covers of the new Yorker, time, Wired, the new York times magazine and american illustration, and has won awards from aiga, the art directors club and american illustration. he is a member of the alliance graphique internationale. after 11 years in new York city, he moved to berlin with his wife lisa zeitz , and their three sons. since July 2008, niemann has been writing and illustrating the whimsical abstract city, a new York times blog, renamed abstract sunday in 2011, when the blog’s home became the new York times magazine. in 2010, he was inducted into the art directors club hall of Fame.

Faythe levine works as an independent researcher, multi-media artist, curator, author, and collector. she’s based in milwaukee. Faythe’s current focus is sign painters, a documentary and book about the trade of traditional hand lettering in america. her personal artwork and writing have been published and exhibited internationally in both formal and renegade outlets. levine’s first book and film handmade nation: the rise

p 17

daY 3

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the conference demostrates the creation of images by using codes. an image is not created manually, but instead by translating a visual idea into a set of rules and then implementing it in a programming language. such a program can not only create a single image but also design complete visual worlds when parameters are changed.

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3.00pm

kelli anderso the hidden talents of everyday things the things that we see dayin/day-out gradually become invisible to us. because of their assumed predictability— their form, capabilities, and roles are easily taken for granted. however, the familiar face of a thing often belies the complexity of its underlying material (or digital) conditions. i feel that this state of complacency offers an irresistible opportunity to “”hack”” these experiences and figure out what surreal and awesome things they can do. as a designer, i try to better understand how things work in order to find ways to demonstrate the surprising capabilities in the world hiding in plain sight.

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enjoyed something in particular. in the gallery section we encourage a lively exchange of information concerning your enhanced programs and pictures. among the links you will find all the projects discussed in the book as well as the references.

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rena tom is a strategist and matchmaker who consults with both retailers and product designers on the intricacies of small-batch manufacturing and boutique retail. she is also the founder of makeshift society, san Francisco’s first coworking space and clubhouse for creative freelancers. she is deeply involved in many different communities – maker, designer, entrepreneur – in an effort to encourage collisions and foster new collaborative projects. previously, she owned rare device, a store and art gallery with locations in brooklyn and san Francisco.

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raphy, and image. the designer’s repertoire is further expanded in the section “complex methods” by combining a number of principles on the basis of six larger-scaled examples. in this section you will also find explanations of advanced techniques.

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workspaces can contribute to your health, wealth and happiness.

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it is often used to refer to computer generated artwork that is algorithmically determined. but generative art can also be made using systems of chemistry, biology, mechanics and robotics, smart materials, manual randomization, mathematics, data mapping, symmetry, tiling, and more.

}

kelli anderson is an artist, de-

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p 10

more than type the typographic landscape on the web today would have been unrecognizable to a designer in 2009. “Web-safe fonts” were the rule of the land, and web fonts were a technical eccentricity, hobbled by problems with licensing, availability, and technology. From that environment, typekit set out to build a business bringing commercial type to the web, and in the four years since then, the industry has tackled those problems. but in the process, typekit discovered that their customers needed more than just access to good type. sean will tell the story of how typekit has approached those broader customer needs, and the successes and mistakes made along the way. the impact touches every aspect of typekit’s business, from the way they sell the product to how they do editorial and support. type has finally arrived on the web; now we must give customers the confidence to use type well. sean is an engineer and product designer working at adobe on typekit in san Francisco. he joined typekit in July 2010, where he has worked on

coFFee break in theatre terrace

armin vit the myth of inspiration and other design Fallacies debunking the notion that designers operate on bursts of inspiration from the heavens or flowers or puppies and how it’s actually all just about making the right connections and paying attention, plus a few other contrasting points of view on various industry topics like there not being such a thing as a bad typeface. (as if).

Jürg lehni scenarios of production artist and designer Jürg lehni presents a mixture of anecdotes and tangents from the archive, along with an overview of his own collaborative works, with the aim to shed light on the hidden poetic potential of technological processes and devices, their impact on aesthetics when applied within the arts, their potential as platforms for making and as vehicles for thoughts and expression, and the need for an openness towards technology.

armin is a graphic designer and writer. he is the co-founder of underconsideration, a graphic design enterprise in austin, tX, that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Jürg lehni works collaboratively across disciplines, dealing with the nuances of technology, tools, and the human condition. his works often take the form of platforms and scenarios for production, such as the drawing machines hektor, rita, and viktor, as well as softwarebased structures and frameworks, including paperjs.org, scriptographer.org and vectorama.org. lehni has shown work internationally in group and solo shows at the museum of modern art, new York; Walker art center, minneapolis; centre pompidou, paris; and design museum, london. he currently teaches in the ucla design | media arts department.

meena kadri indo-centric : typo-centric When encountering the indian streetscape, one is struck by the diversity of competing signs – combining the informative, persuasive and the decorative to varying degrees in a visual cacophony of styles. though digital technology is present much typography is still com-

supported, in part, by swissnex san Francisco.

improving browsing for fonts on the site, using fonts with third-party tools, and optimizing the delivery of fonts to browsers. he’s happiest looking for opportunities at the intersection between user experience constraints and technical constraints. before typekit, sean worked at google in mountain view as a user experience designer and web developer. he built prototypes for the google apps control panel, in-product help, buzz, and finally google+. he enjoys exploring san Francisco restaurants and cocktails. 11.00am

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ivo gabroWitsch let there be extra light …as well as ultra italic. an attempt to describe the future challenges of the font business from the customers’ perspective. ivo gabrowitsch is the marketing director of the famous FontFont library, where he was in charge of the development and market launch of webfonts. the print and media engineer studied at the beuth academy in berlin, after having worked for several years as media designer for different print and non-print projects. he has published articles in international journals, and founded the regular typography meeting “typostammtisch” in berlin in 2006. 12.00pm

break

new zealand-born meena kadri won a kentucky Fried chicken coloring competition when she was six years old and has been involved in design ever since – as a graphic designer, design educator and more recently in the realm of design for social innovation. she taught graphic design for 10 years in china, new zealand, and at the national institute of design in india. she currently explores the intersection of culture, communication, and creativity from new zealand via her consultancy, random specific, plus works as a community manager on openideo. she exhibited collaborative works produced with indian street painters at the glasgow school of art in 2007 and continues to document indian street typography on trips back to her motherland.

eric spiekermann

7.00pm

life is in beta

tYpo aFterpartY:

the way we work keeps changing. how do we cope with that and why do we go to work every day?

7pm — 2am at public Works 161 erie street san Francisco, ca 94103 (415) 779-6757 publicsf.com

erik spiekermann, born 1947, studied history of art and english in berlin. he is a columnist (blueprint, Form et al), information architect, type designer (FF meta, itc officina, FF info, FF unit, lotype, berliner grotesk and many corporate typefaces for the economist, cisco, bosch, deutsche bahn etc) and author of books and articles on type and typography.

tYpo badge holders must arrive by 10pm. bring your badge for admittance. must be age 21 or over to attend.

he was founder (1979) of metadesign, germany’s largest design firm with offices in berlin, london and san Francisco. he was responsible for corporate design programs for audi, skoda, volkswagen, lexus, heidelberg printing, bosch and way-finding projects like berlin transit, düsseldorf airport and many others. in 1988 he started Fontshop, a company for production and distribution of electronic fonts. he is board member of the german design council and past president of the istd international society of typographic designers, as well as the iiid international institute for information design.

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special thanks

1.00pm

2.00pm

travis kochel

3.00pm

5.00pm

stephen coles

nigel French

typefaces as interface

a typeface is a chair a simple metaphor that can enlighten the ways in which type is made, judged, selected, and used.

Finding inspiration from the type in your environment

kali nikitas and Friends

our fonts are getting smarter. they know what we type, and have the ability to react. there is a growing trend of designers pushing fonts to do more than just display paragraphs of text. this talk will examine the possibilities and shortcomings of font technologies from the perspective of interface design. travis kochel is a partner at scribble tone, a design studio based in portland, oregon. their work explores intersections of typeface design, interactive experiences and branding. they are creators of FF chartwell, a set of fonts to create simple graphs within text boxes. published by FontFont in 2012, it has received awards and accolades from Fast company, communication arts, typographica, and atypi. travis graduated with a bFa from the school of the art institute of chicago in 2008. he currently teaches typography, typeface design, and interactive design at portland state university.

monly hand-lettered – on the street, for the street. here, meena kadri presents an exploration of such work as applied to vehicles, walls, signboards and all manner of surfaces with vernacular flair by painters who have often gained their skills on the job. though usually not formally trained they collectively evolve styles that are pervasive to indian visual culture. kadri will scratch below the surface and give insight through investigation of the painters, their work and its communication context. she will explore the results of extensive interviews of indian signwriters and sticker-cutters and photographic capture of their works. issues such as multiple language, globalised brands and competing technologies will be touched upon alongside the flamboyance of such idiomatic typography.

6.00pm

daY 1 sean mcbride

4.00pm

5.00pm

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10.00am

signer, and tinkerer who pushes the limits of ordinary materials and formats by seeking out hidden possibility in the physical and digital world. she is best known for making a paper record player, among other improbable design contraptions. she lives in brooklyn with her other half, two cats, one 1919 letterpress, five computers, and hundreds of books.

stephen is a writer and typographer living in oakland and berlin. after six years at Fontshop san Francisco as a creative director, he now publishes Fonts in use, typographica, and the midcentury modernist, and consults with various organizations on type selection. stephen is author of the book the anatomy of type and a regular contributor to print magazine. he is also a type camp instructor, a member of the FontFont typeboard, and a judge for the 2012 tdc typeface design competition.

lessons learned from an ongoing attempt to synthesise typography, photography, music, travel, (along with a bunch of other stuff) into something like a career. a former resident of the beautiful city of san Francisco, nigel French is currently based in england, from whence he hails and where he works as a freelance graphic designer, trainer, and aspiring artist. his obsession with photographing type, especially mid-century american signage, seems to be getting worse. lately he has taken to organizing his images into themed books and posters. nigel is the author of a book about photoshop that no one reads and indesign type: professional typography with adobe indesign (adobe press), as well more than twenty titles in the lynda.com online training library. he also writes a typerelated column for indesign magazine. 4.00pm

coFFee break in theatre terrace

students, alumni and faculty from three different art college will present contrasting practices from design academia in nice four-minute presentations; minneapolis college of art and design: Jan Jancourt, elisabeth prescott & mike Jakab, cameron ewing otis college of art and design: ana llorente, hazel mandujano and ivana arellanes california college of the arts: Jon sueda, geoff kaplan and James edmondson 6.00pm

toniabartz, Josh damon Williams, toke nYgaard experiencing contrast. three different backgrounds on uX design.

faCiLators

carima el-behairY carima el-behairy began her journey into the type world with the launch of p22 type Foundry in 1994. she is a founding member and has been the cFo since its inception. her areas of expertise include contract negotiations, marketing, financial knowledge, startups and the ability to find money. she and p22 hosted typecon 2008 in buffalo, nY and helped facilitate the oneday conference “the business of type” in 2008 as well in seattle. she is also a founder of oracle charter school, the charter school coalition and the Western new York book arts collaborative. With over 20 years of non-profit and corporate experience, she currently sits on three non-profit boards: planned parenthood of Western new York; irish classical theatre company; and atypi. in addition to p22, she consults on business coaching and evolution, museum and educational start-ups, board governance, raising basenjis and overseeing homework for her two boys on a daily basis.

cameron eWing cameron ewing is a creative director based in san Francisco whose work reaches across multiple mediums, from traditional print to digital, brand, strategy, motion graphics and environmental. he has worked

in design leadership positions within studio practices in new York, london and los angeles and most recently san Francisco. cameron’s client roster includes such brands as nike, coca-cola, apple, starbucks and he has been the recipient of several design awards including id magazine’s design review award and the addy award’s best in show award. his type design has been published in an homage to typography by pedro guitton. cameron holds an mFa in graphic design from california institute of the arts, a postbaccalaureate degree in design at the minneapolis college of art & design and a ba from princeton university. he stays active in the world of design academia by leading a variety of typography, branding and other similar design workshops.

mike monteiro mike monteiro is the co-founder and design director of mule design, an interactive design studio whose work has been called “delightfully hostile” by the new Yorker. he prefers elegant, simple sites with clear language that serve a real need. he prefers that designers have strong spines. mike blogs frequently about the craft and business of design. in early 2011, he gave a creative mornings talk entitled “F— You, pay me” that uplifted the downtrodden the world over, and he can be heard weekly as the co-host of let’s make mistakes with leah reich. none of the terms mike has coined are printable on a family website.

kali nikitas

sPonsors

kali nikitas is principal of graphic design for love (+$) based in los angeles. she is chair of the communication arts department and founding chair of the mFa graphic design program at otis college of art and design. she has been recognized by type director’s club, acd, aiga, graphis; published internationally; curated and cocurated international symposia; lectured and given workshops throughout the united states and in europe.

Fontshop typekit swissnex san Francisco Ybca zendesk emigre design Within reach fontfont fstop images

simone WolF simone Wolf was born and grew up in germany. her studio, type*s, is in italy, where she has lived and worked since 2005. Wolf has been working as a marketing expert, consultant and pr agent since 1999 and organizes seminars, conferences and special events. in 2007, she accepted a post at europe’s oldest university, in bologna, where she was charged with developing a curriculum in cultural marketing and graphic design. simone lectures on marketing, event management and intercultural communications at various international universities in milan and Florence.

300Feetout society of graphic designers of canada los angeles adobe indesign aiga sF aiga los angeles haiYi hotels ixda san Francisco type directors club p.s.type moo.com campaign monitor kingdom of the netherlands Work of art catering uprinting rutherford Wine clarbec Wines

monotype creativity awards communication arts 8faces skillcrush atypi

< ! - - C O DE C O N QU E R - - > _ p g 11

>> conference schedule book

p 14

p 15

daY 3 8

[ ] P04 introduction

10.00am

ludovic balland

keetra dean diXon

JeFF veen

the modern man thinks in contrast

a little knowledge and other minor daredeviling

this lecture will confront some typographic works with their surroundings. typography in use needs to be in relation to it’s context, it needs to make a contrast and to affect the urban landscape, in order to stay visible and to be remembered.

Why i never want to be a knowit-all, my dedication to selfsabotage, and other contradictory methods in my quest towards delightful failures and half conversations.

designing for disaster not long ago, Jeff sat on a couch in the typekit offices, staring out the window, and wondering if everything their company had been working towards was about to slip through their fingers. how that story ends is interesting (spoiler alert: typekit is still going strong), and Jeff will share lessons on how they got through it and why they were ready for it. but beyond that, he’ll look at how you, your team, your clients, or your company can cultivate a culture of making amazing things—not just on the next project, but on everything you work on for the rest of your career. Jeff veen is the vice president of products for adobe, currently focusing my attention of their creative cloud service. Jeff veen joined them in october, 2011, when they acquired typekit, the company he co-founded and ran as ceo.

ludovic balland specializes in typography, typesetting and conceiving book projects. he studied visual communication at the university of art and design in basel and trained at dalton & maag in london. in 2002 he founded the studio the remingtons in basel, focusing on typography and typesetting techniques. in 2006 he founded his own studio, typography cabinet, where he focuses on book design, visual identities for international brands and cultural institutions, and investigations in typography. ludovic teaches graduate and undergraduate typography at ecal/university of art and design in lausanne. he’s also given several typography workshops and lectures. supported, in part, by swissnex san Francisco. 11.00pm

much earlier, he was part of the founding web team at Wired magazine, where he developed hotWired, Web monkey, Wired news, and many other sites. during that time, Jeff authored two books, “hotWired style” and “the art and science of Web design.”

artist and designer keetra dean dixon straddles a wide set of mediums in her playful and process-oriented work. With a foothold in graphic design, she often reaches into speculative terrain including experiential work, installation, and sculpture. her projects are spurred on by the fallibility of communication, attempts to connect, and unintended output. keetra’s work has been featured in étapes, good, and surface magazines, exhibited at the Walker art center and the smithsonian’s cooper-hewitt, national design museum, as well as included in the san Francisco museum of modern art’s permanent collection. in 2013 dixon will be partaking in incongruous, a museum of arts and design residency for brazen experimentation in design practices.

12.00pm

break 1.00pm

erik kessels strong ideas allows You to blur there’s nothing stereotypical about kessels or the work of his amsterdam/london-based ad agency kesselskramer. rising above the level of consumerist background noise, its witty and irreverent work has been described as ‘anti-advertising’. erik will be sharing his experience and insight, as well as personal views and ‘stories’ on his amazing body of work. being a true renaissance man, erik

will share a mix of the work from kesselskramer alongside his various experiments, found photography, publishing and various other creative endeavors. erik is co-founder and creative director of communications agency kesselskramer. the company believes in finding new ways for brands to tell stories using whatever media is most relevant to their message. through kesselskramer publishing, erik has designed, edited and published several books of vernacular photography – including the in almost every picture series, the instant menand Wonder. kk’s collected works can be found in 2 kilo of kesselskramer and now in a new kilo of kesselskramer. in 2008, kesselskramer set up a london office, kk outlet. like its parent company, this combined shop, gallery and communications agency prides itself on a very diverse output. its work includes international clients like bushmills Whiskey as well as exhibitions by prestigious artists. supported, in part, by the consulate general of the netherlands in new York.

satsuki shibuYa

tom manning

the road not taken

accepting the multiplicity of methods: comics, graphic design, and the american Way

sharing experiences, insights and thoughts about how a sudden long term illness completely changed the way in which business / life is approached.

i’ll be sharing how contrast and contradiction define my creative process as a comic book creator and graphic designer, why i see that as a very american style

born and raised in the treefilled foothills of los angeles to a French chef father and adventure-loving mother, satsuki’s escapades thus far have included studying music at the university of southern california and graphic design at otis college of art and design,

p 18

of creating, and why designers should reject the idea of finding their “voice” and instead learn to speak in tongues. tom manning is a principal designer at Frog’s san Francisco studio. he has art directed such magazines as Filter, mean, and Frog’s design mind, and previously worked with ideo, mccann erickson, harper collins, and little brown publishing. manning is also a comic book creator, writing and illustrating the critically acclaimed series runoff. manning has a bFa in art history and the visual arts from occidental college and an mFa in graphic design from the Yale school of art. 2.00pm

eike könig (hort) Who the hell is eike könig? “hort is not a place … it’s a feeling” (eike) … — and it is a berlin-based graphic design studio made up of uniquely selected, creative, and spirited people. throughout its existence hort has been a constant pioneer in re-inventing the visual language of contemporary graphic design. hort’s ongoing experimental enthusiasm inspires budding young designers and has become an influential source among contemporaries. When away from his humble hort

hub, founder eike könig takes on the role of mentor. he is currently professor of graphic design and illustration at the hfg university of arts, offenbach, germany. he conducts numerous creative workshops and lectures internationally. his knowledge and experience have taken him as far as south america and australia, where he’s shared his stories with audiences at acclaimed design conferences. lead academy recognized hort’s hard work, awarding the studio germany’s visual leader award in 2011.

[01] P08 schedules [.1] p10 WednesdaY apr 18 [.2] p12 thursdaY apr 19

rena tom like Work, but not there’s a lot of discussion in the air about the future of work. but what does work looks like *right now*? What does notwork look like? rena tom – serial entrepreneur, friend to creative freelancers and donut enthusiast – will investigate how online and offline relationships intertwine when people are “always on.” she’ll also talk about the coworking movement in general and coworking spaces in particular, and how the design of alternative

1 10 110 1 01 001 00 10 010 0 011 00 1

p 19

p 08

san Francisco

[.3] p14 FridaY apr 20

[02] P18 san Francisco

[03] P20 special thanks [ ] P22 production 8

in addition to typekit, he was one of the founding partners of the user experience consulting group adaptive path. While there, Jeff lead the development of measure map, which was acquired by google. during his time at google, he redesigned google analytics and lead the uX team for google’s apps.

“thinking in terms of contrasts is not a confused way of thinking”

pursuing a career as a singer/ songwriter, delving into hand processes such as pattern design and sewing, launching a design studio, as well as raising a dog that loves treats and naps a little too much. her recent pursuits involve activities such as creating one-of-a-kind art/ objects, consulting, food experimentation, visual curations, paper creations, and special edition collaborations.

p 09

schedules

apr 10 : Wed eatery samovar tea Lounge

ConferenCe venue

transPortation bart & muni

730 howard st _415.227.9400 www.samovarlife.com

www.sfmta.com _311 nextbus.com

trosisueÑo

Lyft

75 Yerba buena ln _415.581.3500 www.tropusueno.com

on demand ride sharing www.lyft.me

the grove

uber

yerba buena Center for the arts 701 mission st _415.978.2787 www.ybca.org

690 mission st _415.957.0558 www.thegrovesf.com

luxury private drivers www.uber.com

buCkhorn griLL

ziPCar

the westin san franCisCo

car sharing www.zipcar.com _1.866.4zipcar

50 3rd st _415.975.6400 starwoodhotels.com _$

City Carshare

the st regis san franCisCo

865 market st _415.978.9770 www.buckhorngrill.com

sanraku 101 4th st _415.369.6166 www.sanraku.com

www.citycarshare.org _415.995.8588

suPer duPer burger

eLite Limousine

783 mission st _415.882.1750 www.superdupersf.com

600 4th st, suite 542 _600.777.0977

seasons bar and Lounge

bLazing saddLes

757 market st _415.633.4000 www.fourseasons.com

9.00am

10.00am

11.00am

12.00pm

1.00pm

2.00pm

3.00pm

4.00pm

5.00pm

6.00pm

registration & badge pickup in the lobbY

sean mcbride

ivo gabroWitsch

break

travis kochel

stephen coles

nigel French

typeface as interface

a typeface is a chair

Finding inspiration From the type in Your environment

coFFee break in theatre terrace

kali nikitas and Friends

toniabartz, Josh damon Williams, toke nYgaard

2.00pm

3.00pm

4.00pm

5.00pm

6.00pm

mattheW butterick

coFFee break in theatre terrace

peter bil’ak depth and Width

christoph niemann

more than type

let there be extra light

a series of contrasting practicces from design academia in nine fourminute presentations

aCCommodation

125 3rd st _415.284.4000 stregissanfrancisco.com _$$$$

w san franCisCo 181 3rd st _415.777.5300 wsanfrancisco.com _$$$$

bicycle rentals 433 mason st _415.202.8888

9.00am

10.00am

registration & badge pickup in the lobbY

Jessi arrington this one goes to eleven

11.00am

12.00pm

mandY broWn

break

ursus Wehrli

marian bantJes

the art of cleaning up

Jan Wilker

nick shinn

type and pattern systems

thank You, america!

the look of sound marketing, products and technology in the america record industry, 1888-1967

the mosser hoteL

amber india

1.00pm

how things change

54 4th st _415.986.4400 themosser.com _$

25 Yerba buena ln _415.777.0500 www.amber-india.com

Jens gehlhaar oscillation

museums museum of modern arts 151 3rd st _415 3574000 www.sfmoma.org

the bomb in the garden

FaYthe levine

that’s Where i draw the line

it’s Just a sign, until it influences Your entire life

mike salisburY contrast = metaphors and innovation

apr 12 : Fri

b restaurant & bar 720 howard st _415.495.9800 www.bsanfrancisco.com

experiencing contrast. three different back grounds on uX design

apr 11 : thu

9.00am

10.00am

11.00am

12.00pm

1.00pm

2.00pm

3.00pm

4.00pm

5.00pm

6.00pm

registration & badge pickup in the lobbY

JeFF veen

keetra dean diXon

break

erik kessels

eike könig (hort)

kelli anderso

eric spiekermann

the hidden talents of everyday things

coFFee break in theatre terrace

armin vit

Who the hell is eike könig?

rena tom

Jürg lehni

meena kadri

scenarios of production

indo-centric : typo-centric

asian art museum

designing for disaster

ludovic balland the modern man thinks in contrast

200 larkin st _415 5813500 www.asianart.org

a little knowledge and other minor daredeviling

satsuki shibuYa the road not taken

Cartoon art museum

strong ideas allows You to blur

tom manning accepting the multiplicity of methods: comics, graphic design, and the american Way

655 mission st _415.227.8666 www.cartonart.org

like Work, but not

the myth of inspiration and other design Fallacies

life is in beta

7.00pm

ComtemPorary jewish museum

tYpo aFterpartY:

736 mission st _415.655.7800 www.thecjm.org

7pm — 2am at public Works 161 erie street san Francisco, ca 94103 (415) 779-6757 publicsf.com

tYpo badge holders must arrive by 10pm. bring your badge for admittance. must be age 21 or over to attend.

p 22

production

/tmr 2030

Print & bind epson r1400 brilliant paper premium matte

tYpeFaces: madga clean mono + kettler print + bound + concept + design coryrighted by Yng Yng marshall For class type 4 in spring 2013 some contents are copyrighted to tYpo san Francisco 2013 contrast

/tmr 2030 FontShop International Inc. 149 9th Street Suite 402 San Francisco, CA 94103

produced by Yng Yng Marshall contact: yngyngm @ gmail.com

_ p g 12

story b o a r d f o r m o t i o n g r a p h i c

100 010 00 1 0 1 110110 010 1001 01 0101 0101 0011 0 0010 010 01 110 101 01 1 0 1 01 110 1 11 010 0 001 0 10 0110 11 01101 1 10 0010 0110 110 1 0 0 01 01 01 01 01 0100 100111 0

blank computer screen, biinkling, waiting for something to be type in

then binary codss slowly typing

// start

// start // P_2_1_2_02

// P_2_1_2_02 boolean savePDF = false; color moduleColorBackground = color(0);

100 010 00 1 0 1 110110 010 1001 01 0101 0101 0011 0 0010 010 01 110 101 01 1 0 1 01 110 1 11 010 0 001 0 10 0110 11 01101 1 10 0010 0110 110 1 0 0 01 01 01 01 01 0100 100111 0

zooming out, the codes gets smaller and thereâ&#x20AC;&#x2122;s some form started behind it

100 010 00 1 0 1 110110 010 1001 01 0101 0101 0011 0 0010 010 01 110 101 01 1 0 1 01 110 1 11 010 0 001 0 10 0110 11 01101 1 10 0010 0110 110 1 0 0 01 01 01 01 01 0100 100111 0

the codes fades away as the structure grow bigger and more complex

// P_2_1_2_02 boolean savePDF = false;

float shiftX = random(-1, 1) * mouseX/20; float shiftY = random(-1, 1) * mouseY/20;

color moduleColorBackground = color(0); color moduleColorForeground = color(255); color moduleAlphaBackground = 100; color moduleAlphaForeground = 100;

fill(moduleColorBack ground, moduleAlphaBackground); ellipse(posX+shiftX, posY+shiftY, moduleRadiusBackground, moduleRadiusBackground);

float moduleRadiusBackground = 30; float moduleRadiusForeground = 15; color backColor = color(255);

float tileCount =

zooming into a corner, we see codes being typing out

kground, moduleRadiusBackground); <ends>

slowly, the code typing come to an end. and the stucture rotates slowly in the background waiting for codes

zooming closer, you can read recognize some of the code language

kground, moduleRadiusBackground); <ends> <execute> pixels; (possible)multi.col ors; </go>

we zoom in and see the tagline being typed in the last line of codes.

zooming out, the code types itself faster, and the structure behind it grew

/tmr 2030 17 19 APR as we zoom out, we see the conferenceâ&#x20AC;&#x2122;s title and the date. structure started to go away.

as the code scrolls up and typing still, we see the structure change shape

FONTSHOP YBCA

/tmr 2030 17 19 APR 2013

<execute> pixels; (possible)multi.colors </go> A

DESIGN CONFERENCE

the screen reveals the ful information about the conference. structures went away.

< ! - - C O DE C O N Q U E R - - > _ p g 13

conference poster

C A M P + _ p g 14

CAMP+

GR 107 UX DESIGN ; BOB SLOTE SUMMER 2013

Objectives >> Design a mobile App of our choice. It has to be user friendly, interactive and intuitive. SOLUTIONS >> CAMP+ is a camping app aimed for young adults that first venture into the wilderness. This app includes multiple functions, from packing list to wild life guides.

4 WEEKS >> digital

C A M P+ _ p g 15

C A M P + _ p g 16

s p l a s h screen h o m e screen

C A M P+ _ p g 17

packing list

C A M P + _ p g 18

b i r d w a t c h i n g guide

C A M P+ _ p g 19

activities guide

CAMP+ _ pg 20

dangerous animal guide

C A M P+ _ p g 2 1

poisonous plant guide

CAMP+ _ pg 22

C A M P+ _ p g 2 3

>> concept website

FA D E T O BL ACK _ p g 2 4

FADE TO BLACK

GR 330 TYPOGRAPHY 3 ; ARIEL GREY FALL 2011

Objectives >> Pick a paper company and design a series of printed promotion materials for a their line. The approach should be structural yet experimental that suits the topic. Solutions >> Gmund's paper line of Shade provides different shades of grey to black. This inspires designing a book about the Sun's lifespan. The book focuses on uncommon angular grids and sparse types scattered along the edges. Grey tones are featured throughout the book to show the progression of world's ending.

15 WEEKS >> book + poster + cards + website

FADE T O B L A C K _ p g 2 5

FA D E T O BL ACK _ p g 2 6

FADE T O B L A C K _ p g 2 7

>> pa per promo book

FA D E T O BL ACK _ p g 2 8

FADE T O B L A C K _ p g 2 9

>> pa per promo book

FA D E T O BL ACK _ p g 3 0

concept website

FAD E T O B L A C K _ p g 3 1

pape r promo poster

FA D E T O BL ACK _ p g 3 2

everything

burns

Ã Ã Ã

Air

Classification: SUN

Dawn

5000 Kelvin celcius;

Moon

-10

-20

yellow in color; Theoretical Future; White Dwarf

-30 Polished Mirror

-40 Polished Carbon

Our Ideal Planet: # Size_ up to twice that of earth Cpmposition {Rocky core and surface with liquid water} Surface Temperature: Less than 40 degree centigrade

FADE T O B L A C K _ p g 3 3

>> pape r swatch cards

<DAWN>

#_250

g/m2

GMUND; SHADE;

ç ã Polaris {North Star}

õ NCP

Þ § ð

ß Kochab 126 Light Year

<Kettler Descovery>:

URSA MINOR

430 Light Year Approx 1° from North Clestial Pole

The “habitable zone”—the radius from from a star where water can remain liquid under room temperature—will expand along with the Sun. This will warm once frozen planets and their moons, bringing a brief springtime after a 10-billion-year winter. As the Sun balloons to a red giant, the habitable zone will sweep through a range of 200 million to 900 million miles radius. Under the warm glare of the giant Sun, the frozen moons orbiting the outer planets, such as Europa, Ganymede, and Enceladus will have their icy crust melt quickly into liquid water. Ancient craters will dissolve into the warming seas. After being in hibernation for all of its star’s main sequence lifetime, the moons’ newborn oceans, laden with a carbon-rich broth, could spring to life.

What’s out there? _80 billions of galzxies in the obserable universe _200-400 billion stars in our galaxiy _20 billion stars in the habitable zone _2 billion sun-like stars in the habitable zone _1 billion planets in our habitable zone So far we have found: _708 Planets _81 Multiple Planet systems _10 Earths and super-earths _2 Planets in the habitable zone

Including the frozen remnant of the long lifelss earth. There earth will continue to spin, perhaps forever.

Longtitude 133.39W° Latitude 37.38N°

K N O W YOU R FO O D _ p g 3 4

KNOW YOUR FOOD GR 360 GRAPHIC DESIGN 3 ; JENNY JI SUMMER 2011

Objectives >> Design promotional materials for a campaign or a cause of your choice. This includes mainly digital mediums like website, mobile app and mobile website plus extras. Solutions >> The campaign aims toward parents with young picky eaters. The mobile app and card game provides a fun and casual way to teach children where vegetables are from. Both the hand drawn illustrations and typeface are designed specially with younger audiences in mind. Bright colors are used to associate healthy food with positive emotions. I've also attempted in making a short video with the help of my peers.

7 WEEKS >> mobile app + website + print + packaging

KN O W YO U R F O O D _ p g 3 5

K N O W YOU R FO O D _ p g 3 6

KN O W YO U R F O O D _ p g 3 7

>> responsive website concept

K N O W YOU R FO O D _ p g 3 8

>> game card design

KN O W YO U R F O O D _ p g 3 9

K N O W YOU R FO O D _ p g 40

KN O W YO U R F O O D _ p g 4 1

>> conce pt mobile app

R I N G _ p g 42

RING

GR 327 GRAPHIC DESIGN 2 ; ANDREW JOHNSON SPRING 2011

Objectives >> From a list of musicians, pick one and redesign their vinyl albums, along with a booklet and poster. Solutions >> The lead singerâ&#x20AC;&#x201D;Glasser has a mesmerizing and dreamy voice. Every song seems to intertwine with each other and weaved into a big ring, it almost has a tribal feel to it. I designed lots of patterns and put them into a big circle. The posters consists of simpler arranged circles and also a decoded version of the patterns.

7 WEEKS >> print + packaging

RING _ pg 43

R I N G _ p g 44

7 + 12 inch vinyl

RING _ pg 45

booklet

R I N G _ p g 46

poster

RING _ pg 47

poster

M I K R O _ p g 48

MIKRO

GR 370 PACKAGE DESIGN 3 ; THOMAS MCNULTY FALL 2012

Objectives >> Pick an existing company and design a line of skin care product for it. The challenge is to expand the company's style and culture into a different product. This project will include designing and fabricating a 3D product display stand. Solutions >> TAG Heuer has a respectable history in watch industry tracing back to 1860. The company produced outstanding performance watches to meet professional needs, like race car drivers and astronomers. The point of sale display stand mimics the face of a watch to pay homage to TAG Heuer's origin identify.

7 WEEKS >> packaging

MIKRO _ pg 49

MIKRO _ pg 50

bottle details

MIKRO _ pg 51

display stand

ABBOTT _ pg 52

ABBOTT

GR 365 ID2 ; GORDON MORTENSEN SPRING 2012

Objectives >> Pick a company from the Fortune 500 list, and redesign their branding accordingly. SOLUTIONS >> Abbott is a pharmaceutical company that has a long history. They make products for health care industry and also home use like baby formulas. The blue was choosen for it's loyal and trustworthy accent; and the logotype was based on a both friendly and updated typeface.

7 WEEKS >> identity prints

ABBOTT _ pg 53

I D E N T I T I ES _ p g 5 4

IDENTITIES LOGOS FROM VARIOUS CLASSES

IDENTITIES _ pg 55

I D E N T I T I ES _ p g 5 6

IDENTITIES _ pg 57

RĂ&#x2030;SUMĂ&#x2030;

YNG YNG MARSHALL 810 360 5249 // yngyngm@gmail.com

To grow and develop my skills as a designer while working as part of a team with other professionals to contribute and resolve real world design problems.

WORK EXPERIENCE >> _07/2011 > Present _Graphic Designer at Campus Life and Leadership Design print materials and digital screen slides for TVs around the campus of Academy of Art University. _04/2013 _Volunteer at TYPO SF Direct crowds to presentation halls; engage attendees to design and create buttons. _03/2011 > 06/2011 _Tutoring at Reading Partners A reading program to help elementary school childrens to improve on reading skills.

EDUCATIONS >> _2009 > Present Academy of Arts University; San Francisco, California BFA in Graphic Design _2003 > 2006 College Tunku Abdul Rahman; Kuala Lumpur, Malaysia Associate's Degree in Mass Communication of Graphic Design

SKILLS >> _Operates Mac OS and iOS _Adobe Illustrator; Adobe InDesign; Adobe Photoshop _Fluent in English, Mandarin and Cantonese _Additional skills: digital photography and illustration

reference available upon request