VANCOUVER LOGO GUIDE BOOK
CONTENT
1. About City ........................................................................................ 2. Logo Design ........................................................................................ 3. Unacceptable Use ........................................................................................ 4. Colour Palette ........................................................................................ 5. Typography ........................................................................................ 6. Logo Usage ........................................................................................
ABOUT CITY Vancouver is a coastal seaport city in Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2016 census recorded 631,486 people in the city, up from 603,502 in 2011. The Greater Vancouver area had a population of 2,463,431 in 2016, making it the third-largest metropolitan area in Canada. Vancouver has the highest population density in Canada with over 5,400 people per square kilometre, which makes it the fourth-most densely populated city with over 250,000 residents in North America behind New York City, San Francisco, and Mexico City according to the 2011 census. Vancouver is one of the most ethnically and linguistically diverse cities in Canada according to that census; 52% of its residents have a first language other than English. Vancouver is classed as a Beta global city. Vancouver has a mix of people from different cultures. Fifty-two percent of city residents have a first language that is not English.
IDENTITY
The branding system focuses on the nature, welcoming atomosphere, and hipster context of Beautiful City Vancouver. It shows the youthful nature of the neighborhood and helps it to present its best side to visitors and residents. Vancouver as a multicultural city with 52% of people have first language other than English. This city is immigrant friendly, it allows people from different countries to fit in this comprehensive society. To do this, the color of pink brings out the comfortable and cozy feeling. The color of black gives out hispter and pop culture hidden in the city. The wave underneath icon has multiple meanings: mountains, water waves, and VanCity. It is important to maintain not only in each component but as a whole.
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COLOR PALETTE
GREEN
BLACK
#72c7b2
#221e1f
RGB: 114 200 179
RGB: 0 0 0
CMYK: 54 0 37 0
CMYK: 75 86 87 90
TYPOGRAPHY Since we created a pattern instead of the actual font for the logo. The type palette for this brand
ARIAL ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!$#%&*?@(){}[]|\/<>~
is very simple. In order to present the moderness and youth energy of Vancouver, we chose to use sans serif typefaces for this project. Kohinoor Bangla is for headings, it is also used as the title for this booklet. This typeface with only one weight, and therefore should only be used for headings, titles, and text that is a few words in
KOHINOOR BANGLA
length at most and a decent size. For context, we
ABCDEFGHIJKLMNOPQRSTUVWXYZ
chose DIN as subhead font. This typeface can be
abcdefghijklmnopqrstuvwxyz
1234567890!$#%&*?@(){}[]|\/<>~ DIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!$#%&*?@(){}[]|\/<>~
used for longer and larger bodies of text that need to be shown at a smaller size.
UNACCEPTABLE USE
VANCOUVER
DO NOT place the logo on angle
DO NOT distort the logo by stretching, squishing etc. DO NOT change the logo font or typeface
DO NOT place the logo on pattern backgrounds
DO NOT add stroke to the logo
DO NOT change the logo colors
DO NOT add any effect to the logo such as drop shadows, gridents etc.
DO NOT change the relative sizes of the logo element DO NOT distort the logo elements
DO NOT place the logo on dark backgrounds DO NOT use the logo in any format that may be nicknamed
Website Screen and Mobile Screen
Business Paper
David Wearing Vancouver T-Shirt
Paper Cup with Straw
Motorcycle Helmet
Canvas Tote Bag
Snapback Cap
Paper Bag
Street Sign
DESIGNED BY YONG TONG LI yongotngli@hotmail.com