FASTER FOOD OFFICIAL GUIDE BOOK
ABOUT FASTER FOOD FASTER FOOD IS A CANADIAN DELIVERY COMPANY, FOUNDED IN 2018 AS A DELIVERY SERVICE OPERATED BY YONG TONG LI, IN VANCOUVER, BRITISH COLUMBIA, CANADA. WE BELIEVE IN THE SPEED AND FRESHNESS OF OUR FOOD. FLASHER AND FRESHER IS ALWAYS OUR SLOGAN. FASTER FOOD WILL BE PROVIDING FLASH ORDERING AND DELIVERING ON TIME. AFTER ORDING THROUGH OUR WEBSITE OR APPLICATION, CUSTOMERS COULD KEEP TRACKING ON THE DELIVER’S PATH, UPDATING THE DELIVERING DISTANCE IN REAL TIME. WE ENSURE EVERYTHING IS IN THE BEST CONDITION BEFORE DELIVERING FOODS ONTO OUR CUSTOMER’S HANDS. WE HOPE TO SERIVCE YOU SOON.
DELIVERY CULTURE IS UNIQUE TO ASIA THAT CANNOT BE FO COUNTRIES SUCH AS CHINA AND KOREA, PEOPLE ARE JUST E HAS HAD HUGE NEGATIVE EFFECTS NOT JUST ON PUBLIC HEA GENERATION WHO USE MOBILE APP OR WEBSITE HABITUALLY HAVE IT DELIVER RIGHT TO YOUR DOOR IN ANY TIME.
SUCH A TREND WILL NOT SO MUCH CHANGE THE TASTE OF VERSE IMPACT ON THE WELLBEING OF THE YOUNGER GENERA LEARN TO PREPARE MEALS WHEN THE CULTURE IS READY MA DRED OF APPS TALKING SLICE OF THE LOCAL FOOD DELIVER
DELIVERY CULTURE
OUND IN CANADA. WHILE TRAVELING IN ASIA EATING WHATEVER IS MOST CONVENIENT, AND THIS ALTH. IT WILL CERTAINLY ENCOURAGE THE YOUNG Y TO CONSUME MORE TAKEAWAY MEALS, THEY WILL
YOUNG PEOPLE, BUT WILL CERTAINLY HAVE ADATION BECAUSE THERE IS NO DRIVE FOR THEM TO ADE FOOD WITHT HOME DELIVERY SERVICE. HUNRY MARKET, AND THEY ARE EXPANDING RAPIDLY.
NOW IN VANCOUVER, THERE ARE VERY LITTLE FOOD DELIVERY FO THREE CATEGORIES OF MEALS; COOKED AND EATEN AT HOME, E THERE WERE FEW DELIVERY PLATFORMS SUCH AS FANTUAN AND COOK VERY LITTLE AT HOME ANYWAYS, ESPECIALLY THE NEW G NOT ONLY DELIVER FOODS, BUT CHEAP AND FAST LOCAL FOODS IT IS MORE COST EFFECTIVE TO HAVE A SMALLER SHOP, HIRE A SITE, AND YOU CAN GET TO SAVE ON WAITING STAFF AND DISH VANCOUVER IS STILL A BIG MARKET WITH A LIMITED CHOICE OF BRAND FOR THE FOOD DELIVERY INDUSTRY.
DELIVERY INDUSTRY
OR PIZZA OR PTHER RESTURANT FOODS. THERE ARE EMERGED EATEN AT RESTURAMT, AND HOME DELIVERED FAST FOOD. D CLICKDISHES GROWS UP AS THE THIRD CATAGORY. PEOPLE GENERATIONS. THIS TREND ENCOURAGE READY-MADE FOOD WITH S SUCH AS INSTANT NOODLES, FRIED RICE AND CONGEE. FEW DELIVERY PEOPLE OR TEAM UP WITH THE DELIVERY WEBHWASHERS. PLATFORMS, MY JOB FOR THIS PROJECT IS TO CREATE A
MOOD BOARD FOR OUR BRANDING MOODBOARD, WE WERE FOCUSING ON THREE DIFFERENT AREAS; SPEED, FRESHNESS, AND HIPSTER CULTURE. FLASH AND FRESH IS ALWAYS THE BIG PART OF THIS BRAND, WE WANTED TO USE MULTIPLE LINES FOR SPEED AND WELL MADE FOODS TO REPRESENT FRESHNESS. FOR HIPSTER CULTURE. WE WERE INTERESTED IN USING WARM COLOUR TONES FOR OUR BRAND, SO WE USED THE COLOR OF YELLOW AND BLACK TO REPRESENT THE HIPSTER VIBE IN VANCOUVER.
PRIMARY LOGO OUR PRIMARY ELEMENT WOULD BE THE COMIC STYLE OF THE SPEEDING LINES TO REPRESENT OUR FLASH AND HIGH QUALITY DELIVERING SERVICE. WE USED NEXA BLACK AS THE PRIMARY FONT, WE CHANGED THE FONT TO ITALLIC TO IMITATE OUR DELIVER AS A RUNNING SHADOW, DOING THEIR BEST JOB TO PROVIDE SUPREME SERVICE. WE USED BLACK AS THE MAIN COLOUR, IT WILL LOOK HIPSTER AND GRAVENESE.
SECONDARY LOGO WE CHOSE TO USE A MORE CARTOONISH ICONS AS OUR SECONDARY LOGOS. WE USED BLACK AS OUR PRIMARY COLOUR AND YELLOW AS OUR SECONDARY COLOR AS RICE GRAINS TO REPRESENT THE FRESHNESS OF THE FOODS. OUR MAIN ELEMENTS WILL STILL BE THE SPEEDING LINES. OUR ICON WILL NOT ONLY BE LIMITED ON RICE, ANY FOODS WITH OUR SPECIAL SPEEDING LINES COULD BECOME ONE OF OUR SECONDARY LOGO AS WELL.
NEXA BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 APPLE SYMBOLS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
BLACK
C70 M67 Y64 K74 R0 G0 B0
YELLOW
C03 M02 Y97 K00 R255 G233 B15
COLOUR/ TYPOGRAPHY WE CHOSE NEXA BLACK AS THE TITLE TYPOGRAPHY, AND APPLE SYMBOLS AS THE CONTENT TYPOGRAPHY. FOR COLORS, WE USED THREE DIFFERENT COLOURS TO FIT TO OUR THEME. COLOURS OF BLACK TO REPRESENT HISPTER/INDIVIDUALITY, YELLOW FOR ENERGENIC/SPIRITUAL, AND WHITE FOR POSITIVE/SUCCESS. WHITE
C0 M0 Y0 K0 R255 G255 B255
BUSINESS CARDS
BRANDING SETS
DELIVERY BOX
DELIVERY VEHICLE
WORKER UNIFORM