Yong Yi Wei_1001954174 by Yong Yi Wei

PRESENTATION PORTFOLIO

FINAL PROJECT : ART GALLERY DESIGN

AI514 INTERIOR ARCHITECTURE STUDIO 2 PREPARED BY: YONG YI WEI 1001954174

SCHOOL OF ARCHITECTURE & BUILT ENVIRONMENT

CLIENT BOARD

JEFF KOONS

SCULPTURE ARTIST

I try to create work that doesn't make viewers feel they're being spoken down to, so they feel open participation. Full name: Jeffrey L. Koons

THE PRE-NEW SERIES A series of domestic objects attached to light fixtures, resulting in strange new configurations. Works with these small appliances, some of which had already begun to enter the Architecture and Design Department of the Museum of Modern Art (MoMA) in New York. Koons altered the integrity of the devices and turned them into artifacts (arte factum) by attaching them to fluorescent tubes.

Coffee Pot 68.6 x 34.3 x 35.6 cm

Heater 68.6 x 59.7 x 39.4 cm

Pot 66 x 22.9 x 30.5 cm

Career: Contemporary artist

Born: 21 January 1955, in York, Pennsylvania Education: Art Institute of Chicago and University of Maryland

Doctor's Delight 27.9 x 17.1 x 14.6 cm

Art style: Using everyday objects in special installations that touched on consumerism and the human experience. Several existing styles—pop, conceptual, craft, appropriation— his own unique mode of expression. Working with seductive commercial materials (the high chromium stainless steel), shifts of scale, and an elaborate studio system involving many technicians, he turns banal objects into high art icons with more precision. Borrow widely from art-historical techniques and styles, he always loved Surrealism and Dada and Pop. Awards and achievements: Governor’s Awards: Arts “Distinguished Arts Award” “Golden Plate Award” State Department’s Medal of the Arts In 2019, “Rabbit” sold for a record-breaking $91.1 million- the most expensive living artist at the time

MERCHANDISE

Puppy Vase (1998)

Hoover Celebrity III 96.5 x 50.8 x 27.9 cm

STATUARY SERIES

Art form: Sculpture and painting

Split-Rocker Card Set (2014)

Teapot 66 x 22.9 x 30.5 cm

Banality Series Coffee Cups and Saucers (2013)

Platinum Rabbit Bracelet (2005–09)

Bob Hope 43.2 x 14 x 14 cm

French Coach Couple 43.2 x 39.4 x 29.8 cm

Rabbit 104.1 x 48.3 x 30.5 cm

Louis XIV 116.8 x 68.6 x 38.1 cm

In 1986, SoHo gallery invited Jeff Koons to participate in a group show. There he presented Statuary series, consisting of sculptures made of shiny stainless steel that reflected archetypes and images of different historical characters. He created a life-size bust of Louis XIV, the symbol of absolute monarchy and of art made to order for a privileged few. The faceless inflatable rabbit—one of the earliest and best known of Koons’s creations, related to his work from the 1970s—is transformed here into a stainless-steel blow-up toy, always full of air and in perfect condition.

CELEBRATION SERIES Koons took photographs and collected images related to holidays and memorable events, looking for easily recognizable archetypes to illustrate every month of the year. His research soon grew more ambitious, leading to a total of 16 paintings and 20 sculptures, whose complexity required the artist to spend years working on and researching the processes and materials involved and their possible alloys or compositions. Consisting of a series of large-scale sculptures and paintings of balloon dogs, Valentine hearts, diamonds, and Easter eggs, each comes in five differently coloured "unique versions"

Sacred Heart 356.9 x 218.4 x 120.9 cm Cracked Egg 165.1 x 159.1 x 159.1 cm-bottom 100 x 159.1 x 159.1 cm-top

Play-Doh 312.4 x 383.5 x 348 cm

Balloon Dog 307.3 x 363.2 x 114.3 cm

Tulips 203.2 x 457.2 x 520.7 cm

CASE STUDY ART GALLERY

MUSEUM OF MODERN ART (MOMA) OF ART GALLERY MUSEUM

A place where one can see and buy artworks by emerging, established or master artists. Objective: introducing an artist and building a market for him or her. A profit-based establishment. Visit to get to know a new artist and buy the artwork if possible. Making copies of artwork is not allowed.

A place where artifacts are stored. Objective: showing the cultural and historical importance and the growth of a country to its residents as well as tourists. A non-for-profit basis. Visit to get to know about a country or a special subject area. Making copies of artwork is allowed.

Located in New York City. Developing and collecting modern art, one of the largest and most influential museums of modern art in the world. Offers an overview of modern & contemporary art, including works of architecture and design, drawing, painting, sculpture, photography, prints, illustrated books and artist's books, film, and electronic media.

GAGOSIAN GALLERY,NYC TYPES OF ART GALLERY PHYSICAL GALLERIES where exhibitions are held in a physical space ZONING

VIRTUAL GALLERIES where exhibitions are held on the Internet CIRCULATION Widen corridors beyond the typical 8-9 feet: able to handle two-way traffic. Break up corridor length: reduce travel time and keep corridor a consistent width. Provide seating at circulation area, 75% circulation and vista space, circulation route must be clearly defined, well lighted, and easy to follow.

LABELLING AND SIGNAGE Labels are placed on the side of the artwork which will be approached first. Place labels between eye-level at 150cm to a lower height of 1m and within close proximity to the artwork they reference. Black text on white, cream or clear background is best for legibility.

Artist/maker Title Date Medium/materials Dimensions Provenance/collection Description

PERMANENT DISPLAY can be impressive, memorable and can be used to create moods or special environments within a space but become dated over time because they are difficult (or impossible) to change. TEMPORARY DISPLAY can be updated, more time and money can be spent on developing new area rather than on expensive permanent structures but lack of the impact generated and look repetitive and visually predictable.

Exceed 30% white pure wall and high ceiling

Sculptures should be well-lit in multiple angles by spotlights / skylight to maintain the luminance contrast light. 30° angle is optimal for track lighting & adjustable recessed lighting projection onto the artwork, free from disability glare and ceiling reflection A pleasant relaxing ambience is required - the displays can be studied at leisure.

Suitable ambience and seating area

Hanging sculpture for display

Display on pedestal

White plain wall and circulation Track light on masterpieces

Larry Gagosian opened his first gallery in Los Angeles in 1980, specializing in modern and contemporary art. In 30 years, Gagosian has evolved into a global network with 16 exhibition spaces in New York, Los Angeles, San Francisco, London, Paris, Rome, Athens, Geneva, and Hong Kong. Its vibrant contemporary program features the work of leading international artists including Jeff Koons. AMBIENCE AND LIGHTING

Skylight to lit the gallery

Display the sculpture at eye level with the pedestal

ANTHROPOMETRIC/ERGONOMICS Display sculpture at eye level with pedestal. Hang the center of artwork 58 inches from floor, 1050mm parameter viewer distance must be empty area. Scale of artwork must appropriate with the viewer distance. For average standing adult, the focal point of the sculpture must be about 62 inches high.

DISPLAY SYSTEM

Sculptures should be viewable from multiple angles. At least 30% of the blank wall exposed to give pieces breathing room. Create a “pure & clean” space, make the room bright with white colour wall, use diffuse reflectors material for wall and display partition.

Durable floor material -affect the visitor experience

MOODBOARD

Jeff Koons, The Pre-New Series

INDUSTRIAL

Industrial style refers to an aesthetic trend in interior design that takes clues from old factories and industrial spaces. Use of neutral color scheme, reclaimed machinery, moody hues, raw woods and unfinished metals, and ultimately, statementmaking throwbacks with a slightly steampunk feel.

LOWER LEVEL

MEZZANINE FLOOR

BUBBLE DIIAGRAM + ADJACENCY MATRIX

OFFICE WORKSHOP

STORAGE

RECEPTION

LEGEND:

PUBLIC SEMI-PRIVATE

VIP GALLERY SPACE

PRIVATE

GALLERY SPACE

ADJACENT SPACE CONVENIENT ENTRANCE/ EXIT

MERCHANDISE RECEPTION WORKSHOP OFFICE STORAGE GALLERY SPACE VIP GALLERY SPACE MERCHANDISE

PRIMARY ADJACENCY SECONDARY ADJACENCY UNDESIRED ADJACENCY

NATURAL LIGHT

CIRCULATION- VISITOR EXPERIENCE

ARTWORK THEMES AND ARRANGEMENT

1.POTS FAMILY

POTÂ

TEAPOT I

TEAPOT II

2.WARM + HEAT

COFFEE POT

3.COLD + CLEAN

NEW EXCELLENCE REFRIGERATOR

HUMIDIFER

HOOVER CELEBRITY III

NELSON AUTOMATIC COOKER / DEEP FRYER

TOASTER

HEATER

4. CALL FROM KOONS

SPEAKER

TELEPHONE

LAYOUT PLAN

PRESENTATION DRAWING

RENDERING

RECEPTI ON

WORKSHOP

OF F I CE STORAGE

GAL L ERYSPACE

GAL L ERYSPACE2

ENTRANCEOFVI PGAL L ERYSAPACE

VI PGAL L ERYSAPACE

GAL L ERYSPACE3

MERCHANDI SEZONE

ART WORK DISPLAY UNIT- DETAIL DRAWING

ART DISPLAY UNIT: PEDESTAL

550X550X20mm PRECAST CONCRETE

VOID

550

LAYOUT PLAN 01PLAN 1 : 10

550

550X550X20mm PRECAST CONCRETE 30X30mm POWDER COATED STEEL C/W DARK GREY

600x600x200mm PRECAST CONCRETE RUBBER BUMPER WELDED POWDER COATED STEEL WELDED METHOD JOINT

720

VOID

1000

750mm HEIGHT PYRAMID LIGHTWEIGHT PRECAST CONCRETE

DETAIL A NTS

30x30mm POWDER COATED STEEL C/W DARK GREY

200

WELDED METHOD JOINT 6x6mm L BRACKET 5mm THK BLACK GLASS

5mm THK BLACK GLASS

ELEVATION A 1 : 10

ELEVATION B 1 : 10

SECTION X-X 1 : 10

DETAIL B NTS

END