IDENTITY GUIDE
PROCESS COLOR PALETTE
Gerber Colors
Intense Orange
Apple Green
Imitation Gold Pantone 7510C
Peacock blue
Deep Mahogany Brown Pantone 4625C
PANTONE/SPOT COLOR PALETTE
Gerber Colors
Intense Orange
Apple Green
Imitation Gold Pantone 7510C
Peacock blue
Deep Mahogany Brown Pantone 4625C
HTML/RGB COLOR PALETTE
Gerber Colors
Intense Orange
Apple Green
Imitation Gold Pantone 7510C
Peacock blue
Deep Mahogany Brown Pantone 4625C
White/Natural – Check with Team Intense Orange – PMS 1655 | CMYK 0-55-84-0 [BUT process is dark, do not use?] | #D9442D Apple Green – PMS 376 | CMYK 49-0-93-4 | RGB #77B651 Imitation Gold – PMS 7405 | CMYK 0-18-100-6 | Peacock Blue – PMS 2985 | CMYK 65-0-3-0 | RGB #00BDE1 Deep Mahogany Brown – PMS 4625 | CMYK 23-58-88-48 | RGB #572600
This is some text that might go next to the circular logo. Marginal space between the logo and the edge of a page would be no less than 1/3 the width of the logo, while space between the logo and copy would be no closer than 1/4 the width of the logo.
This is some text that might go next to the Prosperity Gardens logo. The padding on the logo is the height of the text.
simple white icon here
simple white icon here
simple white icon here
- The color can be changed to another swatch, but the text remains mahogany brown. - Icons that are used in the logo must be white and cannot be closer than 1/20 the size of the inner circle to the end of the inner circle.
- Don’t put the icon in other words
Helvetica Rounded LT STD, Bold used in Logo VISTA SLAB used as body type
Circular logo would be used for: - Stamps - Stickers
Inline logo would be used for: - Letterheads - Formal documents
Avoid grayscaling the original design use the black and white version
- Only change in the up and down, no diagonal or horizontal changes in the icons. - Icons that are used in the logo must be white and cannot be closer than 1/20 the size of the inner circle to the end of the inner circle. - no more than two icons per circle besides the actual logo. - if adding these icons (shuvel, knife, pitch fork, pepper, pencil), make sure to have one an other icos flip flop up side down.