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Experience design

In 2020, Capgemini acquired frog Design, a global design and innovation consultancy. frog has helped leading mobility startups and automotive OEMs with human-centered design and engineering, including exciting global User Experience research and vehicle cockpit voice recognition design for General Motors. The auto industry has deep and sophisticated software capabilities for creating products and components, however, the next automotive era calls for sophisticated and integrated digital platforms. These open, heavily integrated, yet easy to use and frictionless customer-facing experiences demand additional skillsets.

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frog believes that advances in automation, artificial intelligence, sharing, and electrification are amplifying the rate of change in the automotive industry. Connectivity is no longer an added feature, but an essential part of a customer’s automotive experience. Seamless interactions between devices and services are challenging users’ long-held assumptions on how to navigate the world. frog is helping leading automotive companies transform to mobility providers and manage this disruption in mobility to provide compelling solutions.

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