Social Media 101 Why social media? Social media has changed the way consumers discover brands and products. Visual content shared on social media has become the new storefront. It entices people to explore and ultimately, gets them to buy products. Being active on social media is integral for Kia Canada because: n 71% of Canadians are active on social media n One-third of Canadians say that companies that are active on social media have a better reputation than those that are not n 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to others n 30% of Canadians say they are more loyal to companies they can interact with on social media n Social media increases purchase intent
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Across all verticals and price points, the majority of consumers research products online before buying them, investigating social proof of a product’s value 1 out of 4 purchases are now a result of social media recommendations—this encompasses all categories and all purchases
When to use what platform and why: Facebook Facebook is by far the largest platform, with over 2 billion monthly active users, 61 percent of whom are between the ages of 25 and 54. Facebook is good for lead generation, exposure and positioning a brand as a thought leader, or sharing video content. Its advertising platform can be highly customized to target very specific audiences and amplify content effectively. Facebook is also a good platform for building relationships, showing the human side of your business, and turning leads into loyal followers and customers. Many different content types are appropriate for Facebook, but the key is content that shows a different side of your company. Facebook is both excellent for reaching large numbers of people, but it’s important to remember that there’s also a great deal of competition. You can sign up for Facebook at http://www.facebook.com using a designated Kia Canada email address and can download the mobile app to your cell phone and tablet. Instagram Instagram is the top social platform for engagement, with more than 500 million active users worldwide and growing, the majority of which are under 30. A highly visual platform, Instagram is all about real, beautiful images. Where are you? What are you looking at? What are you doing now? Strong visual content on Instagram is paramount to draw the eye into the caption to learn more. The only place where links
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