KIA Dealer Toolkit

Page 20

The seven commandments of social media Social media is a valuable tool when used properly and precisely. Thinking about starting a channel for your dealership? Take care in making the decision. If you can’t dedicate the time to doing it often and well, it may be best to hold off until you have the appropriate time and resources. Ready to take the plunge into the wonderful world of social? Read on to find out how to use the platforms most efficiently, and always remember the following Seven Commandments of Social Media:

1. Post 3-4 times a week 7. Engage often and react fast

6. #Hashtag

5. Create highly visual and “nice to look at” content

2. Post high-quality content

3. Don’t advertise, engage

4. Create valuable content for your audience

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