Traditional Media 101 Who are the media? In public relations, the term “media” refers to: n Newspapers n Broadcast/TV Outlets n Radio n Online news and blog outlets n Vloggers and influencers
What is news and what makes a good news story? News stories in general highlight one or a multiple of the following: n Change: New model, new leadership, etc. n Trends: Year-over-year, segments, etc. n Entertainment: Features, road trips, top-10 lists, etc. n Significance: Records, awards, etc. n Controversy: Recalls, scandals, lawsuits, consumer complaints, etc. From a PR perspective, a good news story is a Kia Canada story told by someone else on our behalf. A good news story for Kia Canada could pertain to topics including, but not limited to: n Awards, positive reviews and testimonials including AJAC Awards n Brand partnerships and sponsorships including CHL and Special Olympics Canada n Community engagement events and initiatives, both by KCI Head Office and local dealerships n Strong earnings and company performance n New vehicle launches and product innovation including EVs, innovative technology and safety n Vehicle round-ups/class comparisons n KCI Corporate Social Responsibility initiatives and news
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