THE VISUAL STANDARDS GUIDE by Younjee Nam

3. THE VISUAL STANDARDS GUIDE

Productivity is neve always the result of excellence, intellige focused effort.

r an accident. It is a commitment to ent planning, and —Paul J. Meyer

Contents

New Visions

[06-13]

Brand Introduction New Concepts

Logo Standard

[14-29]

The New Logo Logo Anatomy Logo Components Logo Space Logo Sizing Reversed Logo Incorrect Logo Usage

Visual Standards

[30-45]

Color Standards Typeface Standards Business System

Future Expansion The New Casio Deliverable

[46-101]

Brand Introduction Brand Introduction New Concepts

THE VISUAL STANDARDS GUIDE

Chapter 01

Brand Introduction

Providing accessible tools to improve productivity.

BRAND INTRODUCTION

The new Casio makes peopleâ&#x20AC;&#x2122;s lives more productive and gives back to society. It simply provides them with a wide array of products and services that allow them to expand beyond their capabilities and find new solutions. Regardless of the place or task, Casio products keep our communities moving forward and make the busyness of life enjoyable. This company contributes to society by fostering industry growth and providing educational opportunities. Casio enhances daily life and encourages people in their work.

THE VISUAL STANDARDS GUIDE

Chapter 01

New Concepts

Casio develops new and creative digital products for its users because Casio helps people live their lives effectively. For our concept, we developed one key phrase for each keyword. By adding key phrases for each keyword, we developed and visualized the identity system. Each keyword associates with one concept. The first key phrase is “Increase efficiency”, which is comes from the keyword “Productivity”. It means Casio improves the quality of people's everyday lines by advancing productivity. The second key phrase is “Ease of Access” from Accessibility because Casio helps people find solutions easily anywhere. The last key phrase is “Joy of Success”. It means Casio is successful in helping people solve problems.

Logo Standard The New Logo Logo Anatomy Logo Components Logo Space Logo Sizing Reversed Logo Incorrect Logo Usage

THE VISUAL STANDARDS GUIDE

Chapter 02

The New Logo Casio's new logo represents the Joy of Success and Increase Efficiency. This design tries to create a simple logo so people can easily recognize the meaning of the company in the logo itself. Casio is working hard to develop efficient digital products that will improve people's lives.

LOGO STANDARD

Chapter 02

Logo Anatomy The anatomy shows how the logo is organized. The symbol comes from the letter C and combines with digital data and speed.

½x

1.5 x

THE VISUAL STANDARDS GUIDE

Chapter 02

Logo Components The main logo is composed of the symbol and the wordmark. We made the hexagonal shape of the letter C in front of Casio. Hexagons have many facets, which symbolizes show versatile talent. Also, it is composed of angles and expresses digital perfection in its symmetry. The design next to the letter C is a combination of digital data and speed, signifying that people can solve their problems quickly and efficiently.

+ Hexagon

= C

+ Speed

= Digital

LOGO STANDARD

Symbol Wordmark

THE VISUAL STANDARDS GUIDE

Chapter 02

Logo Space The clear space has been established to ensure logo viability and impact. The space of the word mark has the same size and the same five characters. Symbol mark has three shapes. The size of the space between the three is 0.5X. The arrangement of the symbol mark and the word mark is arranged by the length of the basic X. The word mark was made smaller than the symbol mark in accordance with the overall harmony, so it was a good balance.

1.5 x

LOGO STANDARD

½x

1.5 x

THE VISUAL STANDARDS GUIDE

Chapter 02

Logo Sizing The following chart is using the size of the Casio logo. The size variations are proportional to each other and main logo is affected by size.

Logo Size Variations: A: Main Logo B: Symbolic Mark C: Word Mark

A: Main Logo

B: Symbolic Mark

C: Word Mark

LOGO STANDARD

A Larger than 1inch

Smaller than 1inch

Smaller than 0.5inch

Smaller than 0.25inch

THE VISUAL STANDARDS GUIDE

Chapter 02

Reversed Logo The logo versions shown below demonstrate proper usage on a dark background. The reversed logo can be applied in black, or white. This standard is to be applied to the vertical logo as well.

CMYK 16 70 80 0 RGB 211 104 57

CMYK 95 87 47 13 RGB 33 54 93

LOGO STANDARD

THE VISUAL STANDARDS GUIDE

Chapter 02

Incorrect Logo Usage If the logo is incorrectly applied, the original meaning of the logo disappears. Because the logo is a visual message, it should not be compormised. It can vary greatly depending on the color, position, size, effect, etc. used in the logo.

A: Do not use a same color with symbol â&#x20AC;&#x153;Câ&#x20AC;? in word mark. B: Do not put a same color with symbol in three circles. C: Do not change color with each symbol. D: Do not change the proportion of the symbol and logo mark. E: Do not distort the logo. F: Do not rotate the logo. G: Do not use a gradient effects. H: Do not add a drop shadow. I: Do not put the logo on the background with similar color.

LOGO STANDARD

Visual Standards Color Standards Typeface Standards Business System

THE VISUAL STANDARDS GUIDE

Chapter 03

Color Standards The new Casio may appear in only dark blue and white. Do not use any other colors in presenting the logo. However, for the future, Casio will have a variety of services so that, for each extension, they may have different main color. The color for the logo expresses the brand mission â&#x20AC;&#x153;Providing accessible tools to improve productivityâ&#x20AC;?. We chose the orange and dark blue. The dark blue represents the speed of technology. Orange is a color that warm light bulb of new ideas in the sense of success. This means Casio helps people solve problems and succeed. The harmony of these two colors can eventually develop the life of a person productively.

#1f365d CMYK 95 87 47 13 RGB 33 54 93

WHITE

#d46939 CMYK 16 70 80 0 RGB 211 104 57

THE VISUAL STANDARDS GUIDE

Chapter 03

Typeface Standards Halyard Displaya gives a simple yet strong feel. It’s good to use typography to draw the users’ attention. The fonts match the purpose of Casio which encourages users to “Providing accessible tools to improve productivity”.

VISUAL STANDARDS

Regular

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Light Italic

Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Regular

Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Italic

Black Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCD E FGH IJ KLM NOPQ R STUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

THE VISUAL STANDARDS GUIDE

Chapter 03

Typeface Standards Arial is a font that makes you feel delicate. Casio seems to be able to convey a delicate sense of care for customers in this phrase and is used for body copy.

VISUAL STANDARDS

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

THE VISUAL STANDARDS GUIDE

Chapter 03

Business System The business collateral for Casio is a meant to be an introduction to the brandâ&#x20AC;&#x2122;s identity. Itâ&#x20AC;&#x2122;s very clear to find that all items work in the same visual language. The business system introduces this company to users and also communicates with other cooperated companies or partners.

Future Expansion The New Casio Deliverable

THE VISUAL STANDARDS GUIDE

Chapter 04

The New Casio

[W1]

Casio Time Manager

[W2]

Casio Intelligent Car

[W3]

Casio Digital Simulation Meeting

[W4]

Casio The Recharging Room

[W5]

Casio Secure Cloud

[W6]

Casio Learning Center

[W7]

Casio Communication Conference At Home

[H1]

Casio Smart Home Controller

[H2]

Casio 24 Health Care

[H3]

Casio Serving Healthy Meals

[H4]

Casio Daily Assistant

[H5]

Casio Gardening

[H6]

Casio Social Robots At Play

[P1]

Casio Global Language Group

[P2]

Casio Sports Games

[P3]

Casio Job Experience

[P4]

Casio After School Activities

[P5]

Casio Adventure Tours

Enviroment

Experience

Event

Education

Service

At Work

Product

Casio provides accessible tools to improve productivity.

FUTURE EXPANSION

e m o

[H1] Casio Smart Home Controller [H2] Casio 24 Health Care [H3] Casio Serving Healthy Meals [H4] Casio Daily Assistant [H5] Casio Gardening

y Pla

[H6] Casio Social Robots

Wo rk

[W1] Casio Time Manager [P1] Casio Global Language Group [P2] Casio Sports Games [P3] Casio Job Experience [P4] Casio After School Activities [P5] Casio Adventure Tours

[W2] Casio Intelligent Car [W3] Casio Digital Simulation Meeting [W4] Casio The Recharging Room [W5] Casio Secure Cloud [W6] Casio Learning Center [W7] Casio Communication Conference

THE VISUAL STANDARDS GUIDE

Chapter 04

Deliverable

[W1]

[W2]

Casio Time Manager

Casio Intelligent Car

The Time Manager helps you control your time

Car that improves userâ&#x20AC;&#x2122;s productivity by saving commute time

Nowadays, people have schedules that are busier than

Intelligent Cars are essentially self-driving cars that save

before, so they often miss important things. The time

time. People lives are busy, so they need Intelligent

manager understands users style and makes time for

Cars. The user can control the car with one application.

them. Users will be able to finish their work on time, and

Users can board anytime and anywhere when they

they have the ability to make good use of time. People

push a button, the car comes to pick them up. They can

can see all the schedules at a glance with the glasses

also schedule time so that the user can get out without

provided by Casio, so they do not miss important

waiting for the car. People do not have to drive tired, and

occasions. It also saves time by not worrying because

they can do other tasks in the car, so they increase their

it also makes it easier for customers to see the flight

time usability. People can work more at during commute

terminators and the complexities they need to go on

time because of all of these innovations.

business trips. Users can make good use of the time, not miss something important, and maintain high efficiency.

Similar to: Tesla Differences: Tesla Intelligent Car does not yet exist.

Similar to: FocusWriter

Mission: Intelligent Car drives automatically so people

Differences: It not only exploits time, but also helps the

can get the most from their time. Because people are

user prioritize different events.

less tired from driving, they can focus more on work so

Mission: Time Manager enables people to make good

that they can use their time more productively.

use of their time makes Time Manager is accessible to everyone so that they can maintain high efficiency.

FUTURE EXPANSION

[W3]

[W4]

Casio Digital Simulation Meeting

Casio Recharging Room

A meeting place that details the work process

A comfortable space that charges peopleâ&#x20AC;&#x2122;s bodies

In the Digital Simulation Meeting, workers show how

Taking a break increases employeesâ&#x20AC;&#x2122; work efficiency.

their projects work. The meeting is one of the most

People cannot concentrate after working for a long time,

important processes available to help users complete

so The Recharging Room helps employees focus on

their work. By using digital simulations, people more

their work. Casio provides a space where employees

easily understand how to solve problems and make

can take a nap. A sleeping space helps them to recharge

improvements exponentially. By using the most point-

their brain for well-rested productivity. Casio provides

based tools, people can work more efficiently because

access to a space where employees can relax when

their work speeds up. Because it is a more informative and technical. DSM can work efficiently to increase the understanding between users and the speed of work becomes faster.

Similar to: Google Differences: Unlike Google, employees can feel a sense of security in a natural atmosphere so that direct expression is as relaxing as possible.

Similar to: Colossus, Kongsberg

Mission: The Recharging Room provides users with a

Differences: Unlike, Colossus, DSM makes it possible

space to have their downtime, so they can recharge and

to enlarge the details, and experience reality through

be more productive.

3D simulation.

Mission: As a technological innovation, DSM enables worker understanding of processes accelerating user efficiency.

THE VISUAL STANDARDS GUIDE

[W5]

[W6]

Casio Secure Cloud

Casio Communication Conference

Easy storage solution for information accessible anywhere

Learn how to communicate with a wide range of people

Casio Secure Cloud storage allows people to record

At the Communication Conference, people can access

their data or easily store important information about

and share information with a wide variety of participants,

projects. The Casio community has enhanced safety

so that they can broaden and deepen their work

features to safely store critical personal or business

relationships. Users can get ideas from projects they do

information. Casio Cloud sends a confirmation message

at the Communication Conference, and this offers the

to users every month to let them know that they are

opportunity to easily attract collaborators and investors.

safe. It is convenient for people to store large amounts of important information easily.

Similar to: IsoLa Differences: We introduce them to our collaborators

Similar to: iCloud

and investors so that we can guarantee their future,

Differences: Casio service provides secure information

Mission: Communication Conference enables users

storage.

to share experiences on how to communicate and how

Mission: Secure Cloud enables people to store large

to work with people to get the best ideas forward so the

amounts of important information easily, thereby

whole company can be productive.

improving their productivity.

FUTURE EXPANSION

[W7]

[H1]

Casio Learning Center

Casio Smart Home Controller

Train users to learn how to solve problems from different perspectives

Smart Home manages home electrical systems automatically

Learning Center works with TED and tech companies to

Smart Home Controller detects when there is an occupant

develop new technologies and skills. Casio consultants

in the house. It lights up automatically whenever a

work with companies productivity and lectures to

person moves, and turns off when there is no one

improve efficiencies and development. We present to

around. The system also adjusts airflow and temperature

people the challenges that new tools can bring, and they

settings to refresh the house. If the user sets the house

create teams to solve problems. We help them solve

management fee, the system will convert to the saving

problems of efficiency from various perspectives.

mode accordingly. Since the most important system of the

Similar to: Coursera Differences: We solve various problems of productivity so that people can utilize the knowledge of the lecture, not just the lecture.

Mission: Learning Center provides professional knowledge for users to view various perspectives, and also enhance conversation skills so that users are more productive.

home office system is thorough, if there is a possibility of intrusion, a message will be sent to the user. If someone comes within a certain range, the police will be dispatched automatically. This controller gives a feeling of safety. The user can live comfortably because the automatic home system manages the home about automatically. With that the user can concentrate on work. Similar to: Control 4, Creastron Differences: Casio gains hard profit because it manages with a saving mode.

Mission: Smart Home Controllers help people save money. People can concentrate more on their other jobs so they can live more productive lives.

THE VISUAL STANDARDS GUIDE

[H2]

[H3]

Casio 24 Health Care

Casio Serving Healthy Meals

24 Health Care that takes care of your health every day to prevent sudden health emergencies

Serving health meals that make us healthy and happy

Casio provides health services that regulate people's

and even those who eat at home often prepare unhealthy

personal health information 24 hours a day. Busy people

pre-made meals. So Casio now offers robots that cook

have neglected their health care and do not have time

with fresh ingredients for busy customers based on their

to visit the hospital. Health Care is a dedicated Casio

tastes and food allergy restrictions, while offering a wide

bracelet that helps customers manage their health.

range of meals. The refrigerator keeps each item fresh

Users check their status for 24 hours and notify doctors

at its optimum temperature to assure optimal taste. With

with a notification system if something goes wrong.

each items calories clearly displayed on your kitchens

People can talk to their doctor via video chat and get

screen, the burden and stress of preparing a fresh and

a quick start on treatment. In addition, Health Care

nutritious meal is minimized, allowing users to focus on

will suggest to customers exercise and nutritious diet

their work.

plans in order keep bodies healthy. And this measure of accessibility and convenience will result in greater productivity leading to happier, healthier life.

People are eating out because of their busy schedules,

Similar to: Moley Robotics Differences: Where as Moley Robotics requires that users specify each food item individually, Casio offers

Similar to: UnitedHealth, Cardinal Health

its users suggestions based not only on a customers

Differences: Although Casio is rare in the care of patients

taste, but also offers selections based on a customers

who have had difficulty in the care of the operated patients

health information/food restrictions,(ex. allergies, high-

and the complexity of the procedure, Casio thoroughly

cholesterol, etc).

manages to prevent patients from recurring.

Mission: Serving Health Meals provides healthy

Mission: 24 Health Care helps people manage their health.

food, so that busy people can concentrate more on

Therefore, users can avoid future health issues and address

their work at the time of cooking, so their lives can

sudden accidents by quickly accessing the prepare for sudden

be more productive.

accidents and quickly access the Health Care system.

FUTURE EXPANSION

[H4]

[H5]

Casio Daily Assistant

Casio Gardening

Daily Assistant that helps organize people's schedule

Gardener that tends a beautiful garden for busy people

There are many people who do not use time well. Some

Casio Gardening makes beautiful gardens on behalf

people do not know how to schedule. They are too likely

of busy people. Nowadays people are too busy to tend

to use precious time in vain, so they often miss and

to their garden, so Casio has developed a machine. A

forget important things. People who do not use time well

person can download and run this accessible machine

are often lazy in their own development and do not have

application. The user can tend to the garden with one

a goal for the future. We help them lead their everyday

touch. There is so much to do in the garden, such as

lives in style that suits them as much as possible. We

watering and mowing the lawn, and pruning the trees.

give them life goals, and they provide guidance and

Gardening is not easy. Casio Gardening saves them time

guidance in their quest to achieve that goal. Users have

and energy. So, they can be more productive at work.

their own life goals and use their time use well. They can feel confident and make life feel more fun. Similar to: Google Assistant

Similar to: Husqvarna mows the gardens automatically. Differences: Husqvarna does not do the delicate work of watering the lawn or managing the trees.

Differences: Normally existing Assistant does not

Mission: Casio Gardening makes a beautiful garden

manage individual schedule.

by watering the lawn, mowing it, and pruning the trees.

Mission: The Daily Assistant trains people to develop

So that, people can be more productive and enjoy garden

routine schedules. They have life goals and can use time

without work.

well to develop into more productive lives.

THE VISUAL STANDARDS GUIDE

[H6]

[P1]

Casio Social Robots

Casio Global Language Group

Social robots that can be like friends and family to users Nowadays people lead very busy lives, so there is

Global Language Group that understands cultures and languages through interaction with people from different countries

not much time to meet and connect with other people.

People need to communicate in other languages for

Social robots are able to communicate with users. They

work, so Global Language Group facilitates language

are able to observe user's facial expressions and react

learning. Casio often organizes meetings to expose

appropriately. This means that the robot immediately

participants to languages that many people want to learn.

has a system that responds to the user's attention while

We create an environment in which people learn not

listening to the user. Users can learn the exchange of

only the language but also the culture of the countries.

emotions. Social Robots gain peace of mind through

Customers who can not join together in a distant country

interaction with the robot.

can gather together with a Casio projector. We provide

Similar to: Asea Brown Boveri, Yaskawa Electric Corporation Differences: Robots do hard work on behalf of people, but there are not many robots that can communicate with people.

Mission: Social Robots improve people’s

them anytime, anywhere with accessible translator tools to help people communicate more, so they eliminate the fear of language with these new skills. Workers gain international job opportunities. People become more productive in this global communication age.

communication skills. Therefore, users can quickly

Similar to: Google Translate, Global Language Network

access the robot, thereby eliminating their inconvenience

Differences: Google Translate can interpret foreign

and developing communication skills.

languages. However, Global Language Group helps people understand and learn not only languages but also cultures.

Mission: Global Language Group makes it easy for people from other countries to communicate with Casio’s translator, so that they understand the culture of each country and have the language ability to make their lives more productive.

FUTURE EXPANSION

[P2]

[P3]

Casio Sports Games

Casio Job Experience

Sports Games is a convenient stress reducer for people who want to play sports

Job Experience Identifies and understands your interests and talents

They might like to play but people are so busy. Users

Virtual experiences can provide an environment that

can access VR playmates for sports at an outdoor

allows people to encounter interesting jobs. There are

location at their convenient. Many people work out the

various jobs nowadays, but people do not have the

stress from work, but if they can not do it when they

time to want to try them all. So, when people wear

want, their stress will accumulate. The Casio sports

VR, they can start their career. It helps people to

game is a cutting-edge technology that allows you to

understand quickly by showing a virtual part of each job

enjoy any sport by setting the number of people you

and experiencing it directly. Especially, it can prevent

want. In addition, we coach our clients' athletic skills,

dangerous accidents. People are more likely to find their

so their athletic ability can develop and increase their

interests by having a variety of virtual careers. By doing

confidence. People can concentrate their work stresses

various training, people can find what they want to do,

on professional sports so they can concentrate more on

and they can grasp and develop their abilities.

day-to-day work and become more productive.

Similar to: Prospect

Similar to: Killingspace, Narasoft

Differences: There are not many programs and it is

Differences: While Competitors can enjoy a variety of

difficult to have various working experiences.

sporting games, most of their individual games are not

Mission: The Job Experience makes it easy to access

two-person, so, users can not play sports games that

involvement in a variety of careers with VR, so that users

require a lot of people unlike The Casio Sports Games.

can find their abilities quickly, so their lives become

Mission: The Casio sporting event is a workout where

productive faster.

people can work out their stresses so they can focus more on their work and their lives can be more productive.

THE VISUAL STANDARDS GUIDE

[P4]

[P5]

Casio After School Activities

Casio Adventure Tours

Activities that develop childrenâ&#x20AC;&#x2122;s confidence and encourage self-expression

Tours that challenge and give confidence

After School Activities are a program that allows children

people can explore nature, so they can connect with

to experience various entertainment. Casio believes

others. Casio will provide our users with a professional

the essence of art is personal expression, so they

and safe outdoor living guide. The travel route allows

developed After School Activities. The program includes

travelers to make agreements with each other and help

music, painting, and acting. This program focuses on

them solve problems themselves. Through this tour,

building confidence and encouraging self-expression.

users learn the importance of collaboration and improve

Nowadays there are many working families, so many

problem-solving skills. They learn to work together

parents do not get to see their children's artistic talents

among unfamiliar places and people and improve their

with performance schedule that accommodate working

self-confidence by overcoming difficulties. It helps people

parents. This program is held after school. Children can

face challenges to new things without fear. Because of

grow in their artistic aptitudes, and parents can focus

the adventure, people gain an opportunity to build their

more on their work. Parents can work efficiently, and

confidence to apply towards their work.

children can effectively develop their talents.

Adventure Tours creates a seasonal tour where busy

Similar to: Avalon

Similar to: The Essex County Council

Differences: Visitors enjoy various wildlife experiences

Differences: The Essex County Council has programs

and gain confidence. Also, Adventure Tours makes the

that are tailored to suit children's aptitudes. However,

rules for the participants so they can solve problems.

Casio has a system that takes care of children until

Mission: Adventure Tours provides a variety of

parents get home for the safety of their children.

activities for participants to learn to build skills and

Mission: After School Activities help children take part

collaborate with each other so that they gain confidence

in a variety of educational arts programs, so that busy parents can work efficiently at their jobs.

and their lives are more productive.

THE VISUAL STANDARDS GUIDE

[W1]

Casio Time Manager

The Time Manager helps you control your time Nowadays, people have schedules that are busier than before, so they often miss important things. The time manager understands users style and makes time for them. Users will be able to finish their work on time, and they have the ability to make good use of time. People can see all the schedules at a glance with the glasses provided by Casio, so they do not miss important occasions. It also saves time by not worrying because it also makes it easier for customers to see the flight terminators and the complexities they need to go on business trips. Users can make good use of the time, not miss something important, and maintain high efficiency.

Similar to: FocusWriter Differences: It not only exploits time, but also helps the user prioritize different events.

Mission: Time Manager enables people to make good use of their time makes Time Manager is accessible to everyone so that they can maintain high efficiency.

THE VISUAL STANDARDS GUIDE

[W2]

Casio Intelligent Car

Car that improves userâ&#x20AC;&#x2122;s productivity by saving commute time Intelligent Cars are essentially self-driving cars that makes it easy to save time. People lives are busy, so they need the Intelligent Car. The user can control the car with one application. Users can board anytime and anywhere, and can also schedule time so that the user can get out without waiting for the car. People do not have to drive tired, and they can do other tasks in the car, so they increase their time usability. People can work more at during commute time because of all of these innovations of their time.

Similar to:T esla Differences: Even if humans do not drive, the car can work.

Mission: Intelligent Car drives automatically so people can get the most from their time. Because people are less tired of driving, they can focus more on work so that they can use their time more productively.

THE VISUAL STANDARDS GUIDE

[W3]

Casio Digital Simulation Meeting

A meeting place that demonstrates the work process In the Digital Simulation Meeting, workers show how their projects work. The meeting is one of the most important processes available to help users complete their work. By using digital simulations, people more easily understand how to solve problems and make improvements exponentially. By using the most point-based tools, people can work more efficiently because their work speeds up. Because it is a more informative and technical. DSM can work efficiently to increase the understanding between users and the speed of work becomes faster.

Similar to: Colossus, Kongsberg Differences: Unlike, Colossus, DSM makes it possible to enlarge the details, and experience reality through 3D simulation.

Mission: As a technological innovation, DSM enables worker understanding of processes accelerating user efficiency.

THE VISUAL STANDARDS GUIDE

[W4]

Casio Recharging Room

A comfortable space that charges peopleâ&#x20AC;&#x2122;s bodies Taking a break increases employeesâ&#x20AC;&#x2122; work efficiency. People cannot concentrate after working for a long time, so The Recharging Room helps employees focus on their work. Casio provides a space where employees can take a nap. A sleeping space helps them to recharge their brain for wellrested productivity. Casio provides access to a space where employees can relax when they are at work while improving their work efficiency.

Similar to: Google Differences: Unlike Google, employees can feel a sense of security in a natural atmosphere so that direct expression is as relaxing as possible.

Mission: The Recharging Room provides users with a space to have their downtime, so they can recharge and be more productive.

THE VISUAL STANDARDS GUIDE

[H1]

Casio Smart Home Controller

Smart Home that manages home electrical systems automatically Smart Home Controller detects when there is an occupant in the house. It lights up automatically whenever a person moves, and turns off when there is no one around. The system also adjusts airflow and temperature settings to refresh the house. If the user sets the house management fee, the system will convert to the saving mode accordingly. Since the most important system of the home office system is thorough, if there is a possibility of intrusion, a message will be sent to the user. If someone comes within a certain range, the police will be dispatched automatically. This controller gives a feeling of safety. The user can live comfortably because the automatic home system manages the home about automatically. With that the user can concentrate on work.

Similar to: Control 4, Creastron Differences: Casio gains hard profit because it manages with a saving mode.

Mission: Smart Home Controllers help people save money. People can concentrate more on their other jobs so they can live more productive lives.

THE VISUAL STANDARDS GUIDE

[H2]

Casio 24 Health Care

24 Health Care that takes care of your health every day to prevent sudden health emergencies Casio provides health services that regulate people's personal health information 24 hours a day. Busy people have neglected their health care and do not have time to visit the hospital. Health Care is a dedicated Casio bracelet that helps customers manage their health. Users check their status for 24 hours and notify doctors with a notification system if something goes wrong. People can talk to their doctor via video chat and get a quick start on treatment. In addition, Health Care will suggest to customers exercise and nutritious diet plans in order keep bodies healthy. And this measure of accessibility and convenience will result in greater productivity leading to happier, healthier life.

Similar to: UnitedHealth, Cardinal Health Differences: Although Casio is rare in the care of patients who have had difficulty in the care of the operated patients and the complexity of the procedure, Casio thoroughly manages to prevent patients from recurring.

Mission: 24 Health Care helps people manage their health. Therefore, users can avoid future health issues and address sudden accidents by quickly accessing the prepare for sudden accidents and quickly access the 24 Health Care system.

THE VISUAL STANDARDS GUIDE

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Casio Serving Healthy Meals

Serving healthy meals that make us healthy and happy People are eating out because of their busy schedules, and even those who eat at home often prepare unhealthy pre-made meals. So Casio now offers robots that cook with fresh ingredients for busy customers based on their tastes and food allergy restrictions, while offering a wide range of meals. The refrigerator keeps each item fresh at its optimum temperature to ensure optimal taste. With each item, calories are clearly displayed on your kitchen screen. The burden and stress of preparing a fresh and nutritious meal is minimized, allowing users to focus on their work.

Similar to: Moley Robotics Differences: Where as Moley Robotics requires that users specify each food item individually, Casio offers its users suggestions based not only on a customers taste, but also offers selections based on a customers health information/ food restrictions,(ex. allergies, high-cholesterol, high blood pressure, etc).

Mission: Serving health meals provides healthy food, so that busy people can concentrate more on their work at the time of cooking, so their lives can be more productive.

THE VISUAL STANDARDS GUIDE

[P1]

Casio Global Language Group

Global Language Group that understands cultures and languages through interaction with people from different countries People need to communicate in other languages for work, so Global Language Group facilitates language learning. Casio often organizes meetings to expose participants to languages that many people want to learn. We create an environment in which people learn not only the language but also the culture of the countries. Customers who can not join together in a distant country can gather together with a Casio projector. We provide them anytime, anywhere with accessible translator tools to help people communicate more, so they eliminate the fear of language with these new skills. Workers gain international job opportunities. People become more productive in this global communication age.

Similar to: Google Translate, Global Language Network (GLN) Differences: Google Translate can interpret foreign languages. However, Global Language Group helps people understand and learn not only languages but also cultures.

THE VISUAL STANDARDS GUIDE

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Casio Sports Games

Sports Games is a convenient stress reducer for people who want to play sports They might like to play but people are so busy. Users can access VR playmates for sports at an outdoor location at their convenient. Many people work out the stress from work, but if they can not do it when they want, their stress will accumulate. The Casio sports game is a cutting-edge technology that allows you to enjoy any sport by setting the number of people you want. In addition, we coach our clients' athletic skills, so their athletic ability can develop and increase their confidence. People can concentrate their work stresses on professional sports so they can concentrate more on day-to-day work and become more productive.

Similar to: Killingspace, Narasoft Differences: While Competitors can enjoy a variety of sporting games, most of their individual games are not two-person, so, users can not play sports games that require a lot of people unlike Casio Sports Games.

Mission: The Casio sports Games are a workout where people can work out their stresses so they can focus more on their work and their lives can be more productive.

THE VISUAL STANDARDS GUIDE

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Casio Job Experience

Job Experience Identifies and understands your interests and talents Virtual experiences can provide an environment that allows people to encounter interesting jobs. There are various jobs nowadays, but people do not have the time to want to try them all. So, when people wear VR, they can start their career. It helps people to understand quickly by showing a virtual part of each job and experiencing it directly. Especially, it can prevent dangerous accidents. People are more likely to find their interests by having a variety of virtual careers. By doing various training, people can find what they want to do, and they can grasp and develop their abilities.

Similar to: Prospect Differences:There are not many programs and it is difficult to have various working experiences.

Mission: The Job Experience makes it easy to access involvement in a variety of careers with VR, so that users can find their abilities quickly, so their lives become productive faster.

A brand is a voice and a product is a souvenir. —Lisa Gansky

DESIGNER Younjee Nam

TYPOGRAPHY Arial Halyard Display

DESIGN TOOLS Adobe Illustrator CC Adobe InDesign CC Adobe Photoshop CC

INSTRUTOR & CLASS INFORMATION Hunter Wimmer Fall 2018 Nature of Identity