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1 minute read
What are Dark Stores?
Your Retail Coach
1. What are Dark Stores?
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Dark stores focused on order fulfillment online in areas with massive demand
Dark stores are D2C Model (Direct-to-consumer) enabling services like same-day delivery, online purchases or pick-up in stores
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Customers are offered the convenience of not visiting the store to pick up products and checkout
Retailers can set up a dark store to meet customer expectations and respond to customers in real-time across touch points
Consumers now expect a hassle-free retail experience and same day delivery