Customer Order to Last mile delivery

Your Retail Coach

11. Customer Order to Last mile delivery: Mobile/ Web Application Wireframe Strategy & Processes

Multichannel offerings increase wallet share. Customers online and in stores spend twice as much as customers only shopping in stores, according to McKinsey

Convergence has occurred on the transaction side in mobile and website navigation

Website features, functionalities and ergonomics need to be leveraged, as do app services

Logistics choices depend on existing assets, capital expenditure capacity and heritage. Last mile delivery is leading to the dark store revolution, impacting warehousing and logistics

By stacking items in dark stores organized for ease of picking, supermarkets offer the best of both worlds – easy e-commerce, online fulfillment and delighted shoppers

Your Retail Coach

Summary

Effective order management and inventory management systems can help dark store retailers to optimize both order processing and customer experience simultaneously

Through clear inventory management, dark store retailers can route the request to the right store

Dark stores are fulfillment centers which cater to online orders alone

Dark stores and the technologies to support these retail innovations are still evolving

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