Your Retail Coach
11. Customer Order to Last mile delivery: Mobile/ Web Application Wireframe Strategy & Processes
Multichannel offerings increase wallet share. Customers online and in stores spend twice as much as customers only shopping in stores, according to McKinsey Convergence has occurred on the transaction side in mobile and website navigation Website features, functionalities and ergonomics need to be leveraged, as do app services Logistics choices depend on existing assets, capital expenditure capacity and heritage. Last mile delivery is leading to the dark store revolution, impacting warehousing and logistics By stacking items in dark stores organized for ease of picking, supermarkets offer the best of both worlds – easy e-commerce, online fulfillment and delighted shoppers
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