Enter Retail: Set Up Dark Store

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Your Retail Coach

11. Customer Order to Last mile delivery: Mobile/ Web Application Wireframe Strategy & Processes

 Multichannel offerings increase wallet share. Customers online and in stores spend twice as much as customers only shopping in stores, according to McKinsey  Convergence has occurred on the transaction side in mobile and website navigation  Website features, functionalities and ergonomics need to be leveraged, as do app services  Logistics choices depend on existing assets, capital expenditure capacity and heritage. Last mile delivery is leading to the dark store revolution, impacting warehousing and logistics  By stacking items in dark stores organized for ease of picking, supermarkets offer the best of both worlds – easy e-commerce, online fulfillment and delighted shoppers

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