1. Introduction Your Retail Coach
As Marty Neumeier once said, “Branding is the process of connecting a good strategy with good creativity” Visual Merchandising is an ideal blend of these two things since it involves strategizing about ways to sell more by showcasing your creativity in your retail store What customers can see is what they will buy, it becomes the primary responsibility of the owner or manager of retail business to show the customers what they are looking for Half the battle is won if customers enters your store, the other half depends on your products and sales skills
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