Thailand's Mobile Market Information Q42014

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Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014

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Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

There are

and

Daily via mobile networks in Thailand Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com www.yozzo.com

Year Subscribers

Growth rate

Subscribers

Growth rate

Subscribers

Growth rate

2009

65,952,313

1.98%

7,050,943

1.24%

58,901,370

2.07%

2010

71,726,300

2.92%

7,256,473

2.01%

64,469,827

3.03%

2011

77,449,466

1.65%

7,938,934

3.70%

69,510,532

1.42%

2012

84,001,947

3.47%

9,782,683

6.60%

75,229,728

3.07%

2013

93,848,536

3.03%

11,591,587

5.55%

82,256,949

2.38%

Q3 2014

100,225,548

5.41%

12,603,332

5.34%

87,622,216

5.42%

Source: Operators | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

120.000.000

www.yozzo.com

100.000.000

80.000.000 60.000.000 40.000.000 20.000.000 0

Source: Operators | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com www.yozzo.com

Year 2009

98.58%

10.54%

88.04%

2010

106.56%

10.78%

95.78%

2011

114.58%

11.74%

102.83%

2012

127.85%

14.71%

113.14%

2013

140.59%

17.36%

123.22%

Q3 2014

149.58%

18.81%

130.77%

Source: Operators | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

Source: Operators | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

Source: Operators | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

Average Revenue Per User (Excluded Interconnection Charge) 1.00 THB = $0.0304220 www.yozzo.com

245

205

204

200

194

211

197

195

693

586

582

582

580

621

606

594

197

164

162

160

158

158

140

138

Average Revenue Per User (Including Interconnection Charge) 1.00 THB = $0.0304220 www.yozzo.com

311

263

256

254

190

194

187

746

643

639

648

484

454

459

254

214

210

210

157

161

151

Source: Operators | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

Mobile MOU (Minute/Month) 2007 – Q3 2014 1.00 THB = $0.0304220 www.yozzo.com

319

251

253

257

236

240

267

254

648

539

486

477

400

375

461

364

277

217

226

233

217

220

240

239

Revenue per/minute Q3 2013 – Q3 2014

0.50

0.48

0.45

0.49

0.47

0.47

0.45

0.44

0.45

0.55

0.31

0.33

0.31

0.29

0.29

Source: Operators | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

In 2013 Thailand set the world record in migrating 2G subscribers to 3G, with migration taking even less time than in Japan. 30% of Thailand’s existing 95 million 2G customers shifted to 3G in only five months.  Today AIS has 40.8 million 3G users out of 44.3 million total subscribers.  DTAC has 20.2 million 3G users out of 28 million total subscribers.

 True Move claims 24 million 3G users out of 26 million total subscribers.

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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0,15%

0,57%

24,26%

46,52% 28,50%

www.yozzo.com

Estimated information for Q4 Year 2014 Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

 92% of total subscribers  22m using 3G devices

 77 provinces  97% coverage

 Non-voice grew 5% QoQ  Non-voice grew 34% YoY www.yozzo.com

Subscribers Q4 2014

4,940,700

39,360,600

44,301,300

Subscribers Q3 2014

4,786,700

39,008,500

43,795,200

Net additions Q4 2014

154,000

352,100

506,100

Net additions Q3 2014

125,600

791,400

917,000

ARPU Q4 2014

608 THB

170 THB

Blended 216 THB

MOU Q4 2014

373

256

Blended 269 Min 1.00 THB = $0.0304220

Source: AIS 2014 Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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 16,500 3G sites.  3G & 4G LTE network

 72% of sub base ported to 3G  Mobile internet grew 35%YoY

 Smartphone penetration 48%  Mobile data users 14.1 million. www.yozzo.com

Total as of Q4 2014

3,850,000

24,159,000

28,008,000

Total as of Q3 2014

3,746,000

24,033,000

27,780,000

Net Additions Q4 2014

347,000

-281,000

66,000

Net Additions Q3 2014

88,000

-347,000

-259,000

ARPU Q4 2014 ex. IC.

586 THB

147 THB

Blended ex. IC. 202 THB

MOU Q4 2014 ex. IC.

267

183

Blended ex. IC. 194 1.00 THB = $0.0304220

Source: dtac 2014 Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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 4G LTE 2100MHz Trial  3G on 850, 2100 MHz  2G 1800 MHz

 Voice revenue grew 4.9% QoQ especially in Northeast.  Non-voice revenue grew 6.4% QoQ

 85% of total subscribers are on 3G or 4G

True www.yozzo.com

Total as of Q3 2014

3,672,000

19,767,000

23,440,000

Total as of Q2 2014

3,452,000

19,743,000

23,195,000

N/A

N/A

N/A

514 THB

61 THB

139 THB

Net Additions Q3 2014 ARPU Q3 2014

1.00 THB = $0.0304220

Source: True Corporation Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

3,040,483 1

2,763,535 2

19.75% 1

Source: Operators | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014

5.35% 2


www.yozzo.com

 Internet Users: 26,140,473,  Internet Penetration: 39.06%  Internet Broadband: 5,336,194 Subscribers

 Broadband Penetration Per Population: 7.96%  Price/Kbps = 0.09 THB

www.yozzo.com

Source: Thai Network Information Foundation | National Statistical Office of Thailand | NBTC | NECTEC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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6.000.000

5.000.000

4.000.000

3.000.000

2.000.000

1.000.000

0 Source: ISP | NBTC Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com www.yozzo.com

Dial-up modem, ISDN

Wireless Mobile 2G, 2.5G CDMA, GPRS

ADSL, VDSL, satellite, FTTH, Cable

Wireless 3G mobile Eg. WCDMA, EVDO

-

7,126,400

3,4%

8.9%

45%

40.3%

2.4%

1,502,900

3.0%

3.4%

56%

35.6%

2%

2,458,000

3.4%

8.5%

42.7%

42.7%

2.7%

1,064,800

2.6%

9.3%

49.4%

37.9%

0.8%

1,253,100

4.1%

13%

37%

43.4%

2.6%

847.500

3.6%

13.4%

38.8%

40.1%

4.1%

Source: National Statistical Office of Thailand Survey 2014 Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

The average user in thailand consumes 7.4 hours of media per day Tablet

Mobile Excl. SMS/Calls minutes

#1 MOBILE minutes www.yozzo.com

minutes

Television minutes

Laptop Source: Millward-Brown AdReaction-2014 Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014

Thai consumers spends 3.1 hours of his/her daily media routine via their mobile device. (Excl. SMS/Voice)


www.yozzo.com www.yozzo.com

We ARE SOCIAL 1011010101101 0101101111011 10011011011000 Top 5 Social Network usage • Facebook 93% • Line 87% • Google+ 34.5% • Instagram 34% • Twitter 16.1%

Thailand has the 3rd. largest Facebook population in the world with 30 million users and Bangkok has more Facebook users than any other city in the world. 93% of Thai Internet users access Facebook every week, compared to 47% globally, and 19 million, access Facebook through their mobile device.

4.5 million Twitter accounts and 1.7 million Instagrammers.

81% of smartphone users in Thailand have downloaded and use mobile chat apps for daily communication.

LINE users in Thailand (Oct. 2014)

Source: ETDA/MICT | LINE | Facebook | 2014 Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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400MB In 2013 Thai users consumed an average of

of mobile data per month

While their European peers consumed less than 200 MB per month

Source: Nokia Solutions and Networks (Thailand). Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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1GB

End of 2014 Thai users consumed about

of mobile data per month

Source: Nokia Solutions and Networks (Thailand). Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

Average video consumption for mobile video users is 3 GB per/month

3GB

1011010101101 0101101111011 10011011011000

Thailand's smartphones users are avid video watchers with 53% watching video at least once a day

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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Traffic via mobile device

50% of Thailand’s YouTube viewers browse the internet while watching TV, with 22:00 (10pm) as the peak viewing time.

Traffic via mobile device

11% 43%

www.yozzo.com

Traffic on YouTube via mobile devices has jumped more than six-fold over the past two years.

Source: YouTube/Google Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014

Thailand has the 2nd highest amount of YouTube views in Asia 1. 2. 3.

Japan Thailand India


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Source: IDC Thailand Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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Source: Nokia Solutions and Networks (Thailand). Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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 After March 1, 2015 - all airtime call packages must be billed on per-second basis.  The average charge for 2G service must not exceed 0.99/per minute. For 3G on the 2.1 GHz spectrum, the price must not exceed 0.84/per minute,

 In compliance with regulators mandates • Customer gets minimum 30 days balance for every prepaid top‐up value. • The value can be accumulated for 365 days.

 NBTC announced the mandate for network infrastructure sharing among operators i.e. tower, land, site facilities, etc. in April 2013.  The action is subjected to availability of network capacity. 1.00 THB = $0.0304220

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

2G

3G

2.5

3.5

2.7

3.9

LTE

www.yozzo.com Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com License ends 2015

900 MHz

BTO contract ends 2015

17.5MHz‐Bandwidth MVNO Wholesale contracts License ends 2025

AIS 17.5MHz

MVNO 15MHz

2100 MHz 15MHz‐Bandwidth

Auctioned license

AIS 15MHz

2100 MHz License ends 2027

Auctioned license

45MHz‐Bandwidth

DTAC 15MHz

Auctioned license

True 15MHz

NBTC Regulator

Ended 2013

DPC 12.5MHz

1800 MHz License

BTO contract

Ended 2013

True 12.5MHz

75MHz‐Bandwidth Ends 2018

DTAC 50MHz

BTO contract ends 2018 License ends 2025

850 MHz 25MHz‐Bandwidth

DTAC 10MHz

Wholesale - Resell

True 15MHz www.yozzo.com

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014

Ends 2018


www.yozzo.com

TOT/CAT

NBTC

Till 2013-2018

15-years

TOT/CAT

Operator

20-30% revenue share

5.25% of revenue (Type 3 License)

*BTO is Build Transfer Operate contract. Note: Operators have to pay a numbering fee at Bt2/number/month to the regulator

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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BTO contract regulatory fee = Revenue share + Access charge Ceased since 2007

5.25%

=

1.5% Paid to Regulator

+

3.75% Paid to Regulator

Upfront license bidding cost THB 13.5 - 14.6 Billion for 2x15 MHz. 1.00 THB = $0.0304220

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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Interconnection charge (IC) or termination charge is a bilateral agreement charge levied by network operators on other service providers to recover the costs of the interconnection facilities provided by the network operators.

AIS, DTAC and TRUE agree to pay IC rate at THB 1.00/min.

The new IC rate of THB 0.45 per minute is applied from 1 July 2013. TOT‐3G does not enter into IC agreement with any operators

The regulator has pledged to introduce a lower mobile termination rate than the current 0.45 baht ($0.014) per minute to help operators comply with the per-second billing new policy. 1.00 THB = $0.0304220 Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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National roaming happens when one operator allow its customers to originate/receive traffic using network of other operators. National Roaming ensures that customers have seamless connection experience.

• •

Subscriber uses 2G handsets. Subscriber makes/receives a call outside of 3G coverage

Provide roaming service

Pay roaming charge

• •

Provide network capacity to support traffic originated/received from customer of 3G Operator. Subjected to 30% revenue sharing to TOT/CAT Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com

Yozzo is a Telecom Consulting firm, specializing in Information and Communications Technology (ICT).

We assist public and private sector clients in their decision making through market insights, experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom operators, MVNO’s, Mobile device manufacturers, Retailers, Software & Service providers, Media and Broadcasting companies.

We approach consultancy engagements from a commercial perspective, with the aim of adding significant value to your business by identifying and pursuing: growth opportunities, create products, services, and businesses that improve the efficiency, productivity, and profitability of your business.

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


www.yozzo.com Presentation by Yozzo Co.,Ltd.  www.yozzo.com  February 2014


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