Selcouth magazine - Autumn 2017 Issue

VOLUME 1

AUTUMN 2017 ISSUE

selcouth THE VERY FIRST ISSUE

selcouth THE VERY FIRST ISSUE

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CONTENTS 4

BRAND PHILOSOPHY

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MINI COLLECTION “BLACK OUT”

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“BLACK OUT” - SET BE YOU

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RAIN FOREST - THE SIGNATURE LINE

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NEON SET

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WHAT IS THE MEANING OF “SELCOUTH”?

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LETTERS TO KUAN LIN

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ABOUT US

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brand philosophy

BRAND PHILOSOPHY ED:ward by ForEd Studio is a special fashion brand built and developed by Vietnamese fans for Lai Kuan Lin. The name “ED:ward” originates from the English name of Kuan Lin – the inspirator for the birth of this brand.

Kuan Lin’s love toward fashion is the reason and the motivation of ForEd. With our love for Kuan Lin, ForEd desires to accompany him through every season, every year and every collection, and we hope to create the most unique outfits for Kuan Lin and only Kuan Lin. ED: ward is determined to be established on Kuan Lin’s birthday with the ambition that he can grow up with the most beautiful things and that both Kuan Lin and ED:ward will be able to walk together on a brilliant road.

“With ED:ward, my life is never bad”

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brand philosophy

WE ALL HA WE WILL

MINI COLLECTION

“B lack -O ut ”

BLACKOUT

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AVE A STORY NEVER TELL

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Black Out – Just like the

meaning of this word , it is exactly meant for K uan L in . F rom a boy who had to go through lots of difficulties from the day he decided to travel to a brand new land trying to reach his dream , he has been gradually walking out of the shadow , and is now shining gleamingly on the stage . I ndeed , it is Kuan Lin’s persistence, efforts and passion which motivate and energize many people .

The inspiration for this collection is the style that K uan L in has never tried out before during his casual life . K uan L in is a boy who loves clothes , and that is the reason why F or E d aspires to create the new “ material ” for him so that he can freely play with them and with his fashion hobby . A ll these items are made with extreme care , high precision and attentiveness , even the smallest tag on each item also represents some special meanings related to K uan L in .

With black and white as the main colors , the collection “B lack O ut ” promises to expose a new daily casual image of K uan L in with fascinating points in his fashion style .

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SET

BE-YOU

“This set includes 2 items with simple style but still be elegant and compelling. This is also a message to Kuan Lin that even when working in an environment full of challenges and difficulties like showbiz, as long as we are ourselves, we will always shine beautifully, since Kuan Lin’s real nature is already unique and wonderful.”

A white shirt is an indispensable item for anyone. Based on Kuan Lin’s figure, ForEd designed the most basic form of shirt, stylizing the collar and the sleeves with contemporary details of European style, using less wrinkle-prone fabric which is perfect for busy-scheduled days with not much time for outfit preparing. This will undoubtedly be a highly-applicable item which is well-suited for different types of activities.

Style: Trousers Code: TS170923 Composition: 65% cotton, 35% wool

Colour: Jet Black Washing guide: Dry clean

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Style: long- sleeve Shirt Code: LSH170923 Composition: 65% Poly 35% Cotton Colour: Cloud dancer white Washing guide: Hand wash

“An elegant pair of trousers is always a necessary item in man’s wardrobe. The special feature of this item lies on the surface of the fabric – the distinctive weaving technique generated peculiar pattern effect for the trousers, which helps to seize the attention despite its simple design. Whether combined with a shirt or a T-shirt, it still shows the decency and exudes the aura of the wearer.”

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Style: COAT Name: Black Code: CO170923 Composition: 100% wool Colour: Dark Navy Blue Washing guide: Dry clean, leather care

Tdesigns here currently must be many different types of in our Lin Lin’s wardrobe, but there will

obviously be a room for a winter coat for winter, don’t you think so, Lin Lin? Speaking about this item, it is a coat which possesses the sharp deep colour which is a special characteristic of Autumn-Winter costumes. The coat’s design and details are the ingenious combination of traditional and modern style, and moreover, this coat can easily be mixed and matched with other types of costumes to create a satisfactory outfit. ForEd believes that this will be a useful item for Kuan Lin during the changing of seasons.

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Efrontveryof the time Kuan Lin appears in public, his charisma and

Style: Short Sleeve Shirt Name: OUT Code: SSH170923 Composition: 65% cotton 35%poly Colour: Bright White Washing guide: Hand wash

idiosyncrasy always provide ForEd Team with the most passionate inspiration in our meetings regarding the designing of outfits. What ForEd always aims for is how to promote this strength of him on such a body shape and a face that can try on a diversity of styles. With the highlight lies on the special pattern “Rain Forest” of ED:ward which runs along the sleeve hems, the dandiness of the shirt combined with Kuan Lin’s idiosyncrasy will even emphasize the perfection and the exquisiteness of the outfit.

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Rain Forest

Style: T-shirt off-sleeve ver/short- sleeve ver Name: RAIN FOREST Code: TT170923 Composition: 100% cotton Composition: Stretch Limo Black

name as the guiding light. We developed this symbol from the two parts of character “Lin” (霖) - “Forest” (林) and “Rain” (雨).

We get the final symbol when “Forest” and “Rain” unify into a closely connected cube. This symbol’s meaning is the connection between Kuan Lin and his fans. Kuan Lin is the “Rain” – a lasting rain which nurtures the plants, just like the way Kuan Lin motivates the people who love and support him. Regarding “Forest”, it symbolizes we fans – a powerful and persisting united block, always persevere to protect and shelter Kuan Lin, and stay by his side step by step. No matter in which circumstance, the tight connection and empathy between Kuan Lin and his fans will always exist, support and encourage each other, and be the most beautiful emotions that Kuan Lin and his fans want to maintain.

ForEd teams hopes that on this important and meaningful 16th birthday of his maturation, he will understand that, above everything else, there are always a countless number of people who always love him, cheer for him and accompany him shoulder to shoulder in this way or another.

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Rain Forest

Rain Forest is designed with Kuan Lin’s Chinese

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The R ain F orest T-shirt is an extraordinarily special product that ForEd Team wants to offer Kuan Lin. This is also the first T-shirt which represents our brand and also marks the milestone for the birth of ED:ward’s official symbol – “Rain Forest”.

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Rain Forest

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NEON set

In , there are stuffs from the popular clothing & fashion brands which are our team think that suit Kuan Lin. 1 NEON set - Wilfred Limonious x Supreme 2017 S/S T-shirt: 1 piece 2 NEON set - Zara Faux Leather Jacket: 1piece

3 NEON set - Zara Hoodie Linen Jacket: 1 piece 4 Sneakers: NEON set - Nike Air Jordan II Retro Decon Luxury Deconstructed : 1 pairs 5 Bags: NEON set - Everlane Twill Weekender Bag: 1 piece All the stuffs in NEON set are sponsored by the donators who are also KUANLIN’s Vietnamese fans from “Sweet SIXTEEN for KUANLIN” project. The project is hold by Byeonggari0102@facebook - “Trại Gà 0102 - For Lai Guanlin & Yoo Seonho” and ForEd Studio.

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Rain Forest

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selcouth

“You are selcouth in my world.” selcouth (adjective): Strange, unusual, rare; unfamiliar; marvellous, wondrous.

Origin From Middle English, from Old English selcūþ, seldcūþ (“unusual, unwonted, little known, unfamiliar, novel, rare”), from seld(“rarely”) + cūþ (“known”); equivalent to seld + couth.

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LETTERS FROM OUR TEAM B Y E O N G G A R I 0102

team

你好冠霖啊！從一開始，PRODUCE 101第 二季還沒播出的那時我就喜歡你了。到今天 為止也算是較長時間哦。與其他團隊來相比 並不多，但是對你來說這是充滿意義的时 间，而對我來說這是很獨特的。姐姐可以看 著你，我們小孩子慢慢長大，脫下發怵的樣 子，逐漸自信地表達自己。今天你也是16 歲，這是重要的階段逐漸從男孩變成一個男 人。 你只有一個人在韓國應該遇到很多困難吧。 不過請放心吧，我們會一直在你身邊，看著 你，支持你，陪你長大。碳不光用於燒火， 給它加溫加壓，到一定程度，它會變成石 墨，再繼續加溫加壓，到一定程度，它會變 成鑽石。囙此我希望你可以用好自己的理智 作出最好的决定。無論你做什麼事情我們都 相信你的。但是每時每刻還要記得，你作出 的每件事情都會影響到非常喜歡你的人。我 們和你一起笑，一起哭。你是我們最美的陽 光，是所有人的靈感。

新的一歲，姐祝冠霖無論是舞蹈還 是，Popping，唱歌，RAP的能力就 能不斷地提高。還有，祝你能達成你心 中夢想的身高1米87，能吃到更多的美 姐姐願不惜一切代價保護你，而你也要好好 食，並且成為真正的時尚王哦。願你在 保護自己，不要讓這些壞話造成你自己的不 藝人道路上，人氣越來越旺，工作越來 良影響。姐姐知道，長成是多可怕的事情， 越成功，可能學會越來越多的知識。如 所以我們將加以努力保護你，以後不能够成 果有機會你來越南玩玩吧。在越南有超 為最純淨的美麗。我那時16歲只會吃飯和上 多美食的，保證你一定會愛上它們。 課，囙此，看到你所做和現在做的，我很佩 服你。還有我要強調一下賴冠霖你——必須 如果喜歡姐姐們送給你的禮物的話，那 珍惜自己，因為你是我們最珍貴的寶貝♥ 工作時就穿上吧，ED:ward是我們放了 很多心思在裡面。因為，你很特別，所 最近你工作的時間表很繁密，沒有時間休 以姐姐們也很想為你做一些獨一無二的 息，也許你會覺得很疲勞了吧。作為你的粉 事情，姐姐也很想做更多特別的衣服給 絲，我們只會支持你，鼓励你，給你更多的 你，但是都沒有你身體具體的數據。如 精神力量。希望你可以明白我們的心，繼續 果可以的話你可以通過我們品牌的電子 保持艱苦奮鬥精神。加油吧！笑起來吧！多 郵件發給我們。我們會設計更多，更漂 多笑起來！ 亮的衣服給你，保證我們的冠霖的服裝 一定是這世上唯一無二的。 要乖乖聽話，要愛惜Wanna One的哥們 愛你啊，霖霖 ♥ 哦。時間眨眼間就過去而不會倒流，所以要 珍惜大家相處的每一分每一秒。其實，能够 Cher Kang 相遇，也是一種緣分。也許你還小，還沒能 Content Editor, Supervisor of 完整懂得，但你要記得一旦這時刻失去了就 Byeonggari0102 Team 找不回來。

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still a rookie idol. Let waving / or bowing your head when you meet fan, staff ..v…v.. in anywhere.

- Don’t walk too fast, just slowly, our international fans really want to see your face through the picture preview of the master.

- Keep your back straight when you walking, nothing to make you bow your head like that, you really so cute ^^ - Lai Kuan Lin is very good, you are the best, you can do a lot of things not only Chinese language, your height and can play basketball. Do you understand me?

Hi Kuan Lin baby, My daughter is 4 years old, ***Maybe when you do all of this things can when I saw you I’m feeling like “How I can have make you uncomfortable, but it’s very important son in law like Lai Kuan Lin?” and necessary for your foreign idol career. I belive Actually, for along time I do not passion about nothing can make Linlin difficult, right? Even Kpop anymore but I don’t know why I can like you after this life is too tired and difficult, there will like that. Cuz I living long time enough to know all be sometimes you want to give up your career, the up and down of this jobs, so I really hope you then you can choose what you think is the best always lucky, enjoy a life of foreigner idol, hope cuz I know you will do everything you selected. you success, always happy with your choices. No But don’t ever give up yourself, never don’t trust matter what you do I’ll belive and always next to in yourself, you are the best, all the parents like me hope can have a child like you lol. Thank you your side. for being so mature, thank you for love of Kpop Cuz you do a idol in Korea it’s will hard for you, and come to Korea, join the show 101 Produce. but you still young and unforeseen something Thank you for never giving up, always trying for unlucky can happend so Kuan Lin ah, I hope you a better picture. Thank you Kuan Lin’s parents for can read all of this: giving birth of Kuan Lin, happy birthday to you - Be careful when you mention your country, just and happy to those your love. said ‘Taipei’ enough, don’t be displease Chinese fans by asserting Taiwanese sovereignty, because there’s nothing scary by turn one’s back on Ta Nguyen Nhat Vy Chinese fans. Don’t said China - Taiwan because Big Sister and Sponsor of Byeonggari0102 Team it’s can make your fans in your country sad and your parents can worried about that. – Always smiling when you go out of the car, whatever if you tired or sleep deprivation, do not wear black glasses when greeting fans, cuz you

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“You are selcouth in my world.”

ABOUT US B Y E O N G G A R I 0102

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ForEd

studio

Yuan Ming (Amber Wu)

/photo, branding, design, concept/

Ellen Hoang (Hoang Khanh Thu) /clothes’ concept, content, supervisor/

Art Director @ForEd Studio Concept & Branding Holder @ED:ward Editor in Chef @selcouth_magazine

Fashion Director @ForEd Studio Clothes’ concept & Product @ED:ward Content writer @selcouth_magazine

Ta Nguyen Nhat Vy /Manage, Sponsor/ Manager of SWEET SIXTEEN project @ Byeonggari0102 Team Sponsor of SWEET SIXTEEN project

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team

Cher Kang (Truong Thuy Ngan) /content, supervisor, leader of B0102 team/ Excutive Editor @selcouth_magazine Supervisor @ED:ward Manager of SWEET SIXTEEN project @ Byeonggari0102 Team

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“wish you a sweet sixteen our beloved K uan L in ” ALL OUR LOVE FROM VIETNAM

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selcouth /you’re just to good to be true/

VOLUME 1 AUTUMN 2017 ISSUE