portfolio

Page 1



Selected Works of Yufei Liu

Form and Space


COPYRIGHT@2013YUFEI LIU

All rights reserved. No part of this book may be reproduced, in any form or by any means, without the written permission of the owner. Website

www.yufeiliustudio.com Email

yufeiliustudio@gmail.com Phone

(415)671-9363 Academy of Art University

79 New Montgomery Street, San Francisco, CA94105 Instructor

Mary Scott Course

Portfolio




Portfolio

Concept

Considering I have a bachelor’s degree in Interior design (space) and now I’m working in graphic design (form), I believe that design is the combination of “space” and “form.” Showing people what I have in my hands and telling a story of who I am is the general idea of this portfolio book. From a freshman in the graphic design field to becoming a professional graphic designer, I want to present all my work and use my talent to create a form and space which could make my audiences understand where my passion comes from and how that passion affects my work.



00

Table of

Contents

01

Colorless

06

Focus

02

Letters

07

Healer

03

Reflection

08

Bloom

04

Renewal

09

Dream

05

Defend

10

Infusion


010

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMOTION

011

Project

01 Colorless

Term: Spring 2012 Printer: EPSON 1400 Software: InDesign, Photoshop, Illustrator Paper: EPSON Premium Presentation Paper Matte

Objective This project shows a vision for John Woo’s movies collected within a film festival. “When truth is blurred, we must trust ourselves and protect who we love.” Since John Woo is my favorite Asian movie director, it was easy to choose him as subject of my “movie festival.” The entire project uses a black and white mood to characterize his film style. An identity system was designed for John Woo’s movie festival, and I also built an event guidebook and several promotional items.

Project

01

02

03

04

05

06

07

08

09

10


012

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

Project

013

01

02

03

04

05

06

07

08

09

10


014

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

015

TICKET INFORMATION

Important:

•The ticket purchaser/holder voluntarily

Location

assumes all risk of property loss and

| 地点

Hong Kong Cultural Centre

personal injury arising during its use. •This ticket has no cash value and expires

| 时间

on the date in front of the ticket. This ticket

Date

is non-refundable and non-replaceable if

10:00 am, May, 18–21,2012.

reported lost or damaged. •Management reserves the right to make

Price

changes to the operating hours and

Price

¢18/D

票价

¥140/

programs of the film festival without prior notice.

$20/D

34-A ZON

Date:05/18/2

SEAT: 26

John Woo FILM Festival

Grand Thea

MAY.18-21.2012 Hong Kong Cultural Centre

ADMIT ON

Project

01

02

03

04

05

06

07

08

09

10


016

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

Project

017

01

02

03

04

05

06

07

08

09

10


018

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

Project

019

01

02

03

04

05

06

07

08

09

10


OF

020

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER

Searching for a Light in the Darkness in the film of John Woo

03 OF Searching for a Light in the Darkness in the film of John Woo

01 OF Searching for a Light in the Darkness in the film of John Woo

04

OF Searching for a Light in the Darkness in the film of John Woo

02 Form and Space

SELECTED WORKS OF YUFEI LIU


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

Project

021

01

02

03

04

05

06

07

08

09

10


022

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

Project

023

01

02

03

04

05

06

07

08

09

10


024

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

Project

025

01

02

03

04

05

06

07

08

09

10


026

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

Project

027

01

02

03

04

05

06

07

08

09

10


028

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

INTEGRATED COMMUNICATIONS

HUNTER WIMMER


Project

Category

THE LAND OF SHADOWS

PRINT, PACKAGE, PROMO TION

Project

029

01

02

03

04

05

06

07

08

09

10


030

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE FORMS

RENEE D’ARCY


Project

Category

TYPE SETTING

PRINT

031

Project

02 Letters

Term: Fall 2009 Printer: EPSON 1400 Software: InDesign, Photoshop Paper: EPSON Premium Matte

Objective The Letter, is the best friend of a graphic designer. Since I came without a graphic design background, the “Type forms� class was the first type class in my life. This is the first time I had a clue about how to set type in my work. At the same time, what I learned from this class makes me want to learn more about type. In this basic class, the project I did told me how important type was, and it could be perfect just by itself. Type class is a door that let me jump into the world of graphic design and suddenly made the world was more interesting.

Project

01

02

03

04

05

06

07

08

09

10


H A I RL IN E

032

H A IR L INE

HAIRLINE

Hairline

H airline

Hairline

Hairline

H airline

Hairline

B A S EL I N E

B ASELINE

BA SE L INE

Baseline

B aseline

Baseline

Baseline

B aseline

Baseline

C O U N TER

COUNTER

CO UNT E R

Counter

C ounter

Counter

Counter

C ounter

Counter

S H O UL DER

SHOULDER

S H OU L DE R

Shoulder

S houlder

Shoulder

Shoulder

S houlder

Shoulder

X - HE IG H T

X-HEIGHT

X -HE IG HT

X-height

X - height

X-height

X-height

X - height

X-height

L I G ATURE

LIGATURE

L I GAT U R E

L i g a t u re

L igature

Ligature

L i ga t u re

L igature

Ligature

C ROSSB A R

CROSSB AR

CROSSBA R

C ro s s b a r

C rossbar

Crossbar

C ro s s b a r

C rossbar

Crossbar

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE FORMS

RENEE D’ARCY


Project

Category

TYPE SETTING

PRINT

033

BASKERVILLE

Typefaces fall into two distinct groups based on use: display types, or letters that

7/13 SET LEFT

such as titles or billboards; and text type, or letters that are used for reading. Ser

+10 TRACK

century neoclasscial designs such as Garamond, and feature a distinctive thick-t serifs, at the ends of the strokes.

ROCKWELL LT 7/13 SET LEFT

+15 TRACK

Typefaces fall into two distinct groups based on use: display types, or let

sizes for things such as titles or billboards; and text type, or letters that ar

developed from sixteenth-century neoclasscial designs such as Garamon thick-thin stroke pattern and "feet", or serifs, at the ends of the strokes.

CENTAUR

Typefaces fall into two distinct groups based on use: display types, or lette

7/13 SET LEFT

sizes for things such as titles or billboards; and text type, or letters that are

+30 TRACK

developed from sixteenth-century neoclasscial designs such as Garamond thick-thin stroke pattern and "feet", or serifs, at the ends of the strokes.

BODONI

Typefaces fall into two distinct groups based on use: display types, o

8/13 SET LEFT

in large sizes for things such as titles or billboards; and text type, or

+45 TRACK

reading. Serif type developed from sixteenth-century neoclasscial des feature a distinctive thick-thin stroke pattern and "feet", or serifs, at

GARAMOND

Typefaces fall into two distinct groups based on use: display types, or let

7.6/13 SET LEFT

sizes for things such as titles or billboards; and text type, or letters that a

+30 TRACK

developed from sixteenth-century neoclasscial designs such as Garamond thick-thin stroke pattern and "feet", or serifs, at the ends of the strokes.

GILL SANS LT

Typefaces fall into two distinct groups based on use: display types, or le

7.8/13 SET LEFT

sizes for things such as titles or billboards; and text type, or letters that

+25 TRACK

type developed from sixteenth-century neoclasscial designs such as Ga

distinctive thick-thin stroke pattern and "feet", or serifs, at the ends of t

Project

01

02

03

04

05

06

07

08

09

10


034

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE FORMS

RENEE D’ARCY


Project

Category

TYPE SETTING

PRINT

035

Project

01

02

03

04

05

06

07

08

09

10


036

many forms, is a self-contained system of

ommunicates ideas. Just as elocution and

clarify the meaning of our spoken words,

be manipulated by a designer to achieve

sive typographic communication. § Signs

ons: syntactic and semantic. When the mind

orm of a sign, it is involved with typographic

ates a particular meaning with a sign, it is

tic dimension. § All objects in the environ-

nction as signs, representing any number of city signifying pollution, a beached whale

and confetti implying a celebration—each

ng a specific concept. § Signs may exist at

ction. A simple example will illustrate this

omething as elemental as a red dot. It is a

particular meaning. It can represent any

on, ball, or Japanese flag. The red dot can

xample, as the mind is cued by forms more

e.

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE FORMS

RENEE D’ARCY


Project

Category

TYPE SETTING

PRINT

037

Project

01

02

03

04

05

06

07

08

09

10


038

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE FORMS

RENEE D’ARCY


Project

Category

TYPE SETTING

PRINT

039

Project

01

02

03

04

05

06

07

08

09

10


040

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE FORMS

RENEE D’ARCY


Project

Category

TYPE SETTING

PRINT

041

Language, in any of its many forms, is a self-contained

Signs operate in two dimen

system of interactive signs that communicates ideas.

and semantic. When the min

Just as elocution and diction enhance and clarify the

with the form of a sign, it is

meaning of our spoken words, typographic signs can

typographic syntax. When

be manipulated by a designer to achieve more lucid

particular meaning with a si

and expressive typographic communication.

ing in the semantic dimensio

All objects in the environment can potentially

Signs may exist at various levels of abstraction. A s

function as signs, representing any number of

will illustrate this point. Let us consider something a

concepts. A smog-filled city signifying pollu-

a red dot. It is a sign only if it carries a particular m

tion, a beached whale representing extinction,

represent any number of things: balloon, ball, or

and confetti implying a celebration—each func-

The red dot can become a cherry, for example

tions as a sign relating a specific concept.

cued by forms more familiar to its experience.

The particular syntactic qualities associated with typographic signs deter

meaning. A series of repeated letters, for example, may signify motion or small letter in a large void may signify isolation. These qualities, derived

ating principles of visual hierarchy and ABA form, function as cues, perm

to form concepts. Simple syntactic manipulations, such as the repetition o

weight change of certain letters, enable words visually to mimic verbal m

Project

01

02

03

04

05

06

07

08

09

10


042

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

043

Project

03 Reflection

Term: Spring 2011 Printer: EPSON 1400 Software: InDesign, Photoshop Paper: Red River Premium Matte

Objective “The other me in the world”, the project is designed to choose a sub-culture, which I like it most: cosplay. The inspiration comes from the Japanese cartoon and the cherry bloom event in San Francisco. I was doing the research and interviewing a couple of cosplayers from cosplay event. After interview, I found the reason why people are interesting in cosplay, because they want to be another person and want to show themselves in a different way. They hide the passion and energy in their life because they are afraid of facing the real life. As a result, the cosplay show will give them a chance to show the inside of their hearts.

Project

01

02

03

04

05

06

07

08

09

10


044

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

045

Project

01

02

03

04

05

06

07

08

09

10


046

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

047

Project

01

02

03

04

05

06

07

08

09

10


048

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

049

Project

01

02

03

04

05

06

07

08

09

10


050

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

051

Why Cosplay is So Popular in Japan The influence of comics on Japanese cosplay

87% the people who like comics in Japan

84% the people who in possession of items related to comic book characters in Japan.

Project

01

02

03

04

05

06

07

08

09

10


052

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

053

Project

01

02

03

04

05

06

07

08

09

10


054

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

055

Project

01

02

03

04

05

06

07

08

09

10


056

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

057

Project

01

02

03

04

05

06

07

08

09

10


058

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE SYSTEMS

BRENDAN CALLAHAN


Project

Category

SUBCULTURE_COSPLAY

PRINT, PROMOTION

059

Project

01

02

03

04

05

06

07

08

09

10


060

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER

Project

04 Renewal

Term: Fall 2012 Printer: EPSON 1400 Software: InDesign, Photoshop,Illustrator Paper: EPSON Premium Matte // Red River Premium Matte Double Side

Objective With the brand’s new mission, I wanted to develop the young consumer’s self-image. The brand will include a range of products and services designed for customer’s life. As a new born brand, Garan needed to help young customer grow up in today’s complex world, also, because part of the profits go to charities, young people can helping others less fortunate. As graphic designer, to try to save a dying company is a way to improve myself by learning how to create a branding system based on the soul of a company.

Form and Space

SELECTED WORKS OF YUFEI LIU


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

061

Project

01

02

03

04

05

06

07

08

09

10


062

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

063

Project

01

02

03

04

05

06

07

08

09

10


064

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

065

Project

01

02

03

04

05

06

07

08

09

10


066

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

067

Project

01

02

03

04

05

06

07

08

09

10


068

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

069

Project

01

02

03

04

05

06

07

08

09

10


070

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

071

Project

01

02

03

04

05

06

07

08

09

10


072

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

073

Project

01

02

03

04

05

06

07

08

09

10


074

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

075

Project

01

02

03

04

05

06

07

08

09

10


076

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

NATURE OF IDENTITY

HUNTER WIMMER


Project

Category

GARAN_BRANDING GUIDE

PRINT, BRANDING

077

Project

01

02

03

04

05

06

07

08

09

10


078

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

VISUAL COMMUNICATIONS LAB

PHIL HAMLETT &HUNTER WIMMER


Project

Category

PROTECT NATURE RESOURCES

PRINT

079

Project

05 Defend

Term: Fall 2011 Printer: EPSON 1400 Software: InDesign, Photoshop, Illustrator Paper: EPSON Premium Presentation Paper Matte Neenah Natural wright paper

Objective As a country develops, its people can exploit the natural resources for their economy. Right now we are overusing our dwindling natural resources to the point of extinction. If these run out, a violent, global resource war will probably ensue. Natural resources are the basic element of life, we can’t live without them. The purpose of this project is to promote how to use natural resources in a smart way.

Project

01

02

03

04

05

06

07

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080

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

VISUAL COMMUNICATIONS LAB

PHIL HAMLETT &HUNTER WIMMER


Project

Category

PROTECT NATURE RESOURCES

PRINT

081

Project

01

02

03

04

05

06

07

08

09

10


082

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

VISUAL COMMUNICATIONS LAB

PHIL HAMLETT &HUNTER WIMMER


Project

Category

PROTECT NATURE RESOURCES

PRINT

083

Project

01

02

03

04

05

06

07

08

09

10


084

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

VISUAL COMMUNICATIONS LAB

PHIL HAMLETT &HUNTER WIMMER


Project

Category

PROTECT NATURE RESOURCES

PRINT

085

Project

01

02

03

04

05

06

07

08

09

10


086

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

VISUAL COMMUNICATIONS LAB

PHIL HAMLETT &HUNTER WIMMER


Project

Category

PROTECT NATURE RESOURCES

PRINT

087

Project

01

02

03

04

05

06

07

08

09

10


088

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA


Project

Category

A DESIGNER’S VISION

PRINT

089

Project

06 Focus

Term: Fall 2012 Printer: EPSON 1400 Software: InDesign, Photoshop, Illustrator Paper: Red River Sheer,Transparency paper

Objective We see the world through our eyes every day, experiences nature in all its colors. However, people have different point of view even their eyes focus on the same object before them. This is the idea behind a book I designed for an experiment type of class, entitled, “A Designer’s Vision”. The book represents the visual difference between designers and non-designers, identifying how a professional focus can make the world beautiful. Even we see the same world, we also have to find a “focus” which helps us explore the world better.

Project

01

02

03

04

05

06

07

08

09

10


090

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA


Project

Category

A DESIGNER’S VISION

PRINT

091

Project

01

02

03

04

05

06

07

08

09

10


092

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA


Project

Category

A DESIGNER’S VISION

PRINT

093

Project

01

02

03

04

05

06

07

08

09

10


094

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA


Project

Category

A DESIGNER’S VISION

PRINT

095

Project

01

02

03

04

05

06

07

08

09

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096

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE

Project

07 Healer

Term: Fall 2012 Printer: EPSON 1400 Software: InDesign, Photoshop, Illustrator Paper: Red River Premium Matte // EPSON Premium Matte

Objective This packaging project was about creating a First Aid Kit for a special group of people. The special people I chose to design for are the practitioners of parkour. They train for a discipline of movement and holistic well-being. The simplest way to visualize parkour is to see it as a kind of street gymnastics. While this may describe the closely related activity of free running, it misses the practical philosophy of parkour which is to get from one point to the next in an artful and economical way. The First Aid Kit includes a carry-on canvas bag which a parkour trainer can bring with them. There is also a wood box for training facilities contain more medical items

Form and Space

SELECTED WORKS OF YUFEI LIU


Project

Category

FIRST AID KIT

PRINT, PACKAGE

097

Project

01

02

03

04

05

06

07

08

09

10


WH

098

EN YOU NE ED

TH

EM

MITED EDITION

ceur & traceuse

FIRS

IT T AID K

Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


Category

FIRST AID KIT

PRINT, PACKAGE

099

ER

EN YOU NE

ED

LIMITED EDITION

EM

OP

WH

TE

TH

A

Project

traceur & traceuse

FIRS

IT T AID K

TE

ER

A

LOGO VARIATION

WH

EN YOU N

OP

LIMITED EDITIO

traceur & trac

ER

EN YOU NE

ED

LIMITED EDITION

EM

OP

TE

WH

TH

A

FIRS

Project

01

02

03

04

05

06

07

08

09

10

T AID K


CHRISTINE GEORGE

WH

EN YOU NE

ED

EM

ER

TE

Instructor

PACKAGE DESIGN 2

TH

A

0100

Course

OP

LIMITED EDITION

traceur & traceuse

traceur & traceuse

FIRS

SOLID Mask

IT T AID K

Regular Size, 3 layers structure

3 LAYERS STRUCTURE

SOLID Mask [ 2 sheets per box ]

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LIMITED EDITION

FIRS

SELECTED WORKS OF YUFEI LIU

IT T AID K

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traceur & traceuse

Form and Space

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WH

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LIMITED EDITION

traceur & traceuse

FIRS

IT T AID K

Regular Size, 3 layers structure

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CAUTION: Please do not wash because this item is a disposable mask. We will recommend use of one sheet a day from maintenance and the hygiene side of the functionality. If the mask is used for a longtime, water may accumulate on the inside of the mask(on the mouth side) due to condensation. In that case, reuse it after wiping off any moisture from the mask or drying it. Please discontinue using at once when a rash and itchy, etc. It is not possible to use it in the place where the noxious fume etc. are generated. It is likely to deteriorate and avoid using, please when there are a wound and an inflammation in the place that the mask touches. please avoid and keep the place where child’s hand reaches and the place where the high temperature and humidity and direct sunshine strike. Use only for intended purpose.

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LIMITED EDITION

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SOLID Mask

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IT T AID K

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FIRS

CAUTION: Please do not wash because this item is a disposable mask. We will recommend use of one sheet a day from maintenance and the hygiene side of the functionality. If the mask is used for a longtime, water may accumulate on the inside of the mask(on the mouth side) due to condensation. In that case, reuse it after wiping off any moisture from the mask or drying it. Please discontinue using at once when a rash and itchy, etc. It is not possible to use it in the place where the noxious fume etc. are generated. It is likely to deteriorate and avoid using, please when there are a wound and an inflammation in the place that the mask touches. please avoid and keep the place where child’s hand reaches and the place where the high temperature and humidity and direct sunshine strike. Use only for intended purpose.

3 LAYERS STRUCTURE

SOLID Mask [ 2 sheets per box ]


Project

Category

FIRST AID KIT

PRINT, PACKAGE

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


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Project

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Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE

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Form and Space

SELECTED WORKS OF YUFEI LIU


WH

EN YOU NE

LIMITED EDITION

ED

FIRS

IT T AID K

traceur & traceuse

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SOLID Mask

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A

LIMITED EDITION

IT T AID K

OU NY

[ 2 sheets per box ]

EM

EW

CAUTION: Please do not wash because this item is a disposable mask. We will recommend use of one sheet a day from maintenance and the hygiene side of the functionality. If the mask is used for a longtime, water may accumulate on the inside of the mask(on the mouth side) due to condensation. In that case, reuse it after wiping off any moisture from the mask or drying it. Please discon tinue using at once when a rash and itchy, etc. It is not possible to use it in the place where the noxious fume etc. are generated. It is likely to dete riorate and avoid using, please when there are a wound and an inflamma tion in the place that the mask touch es. please avoid and keep the place where child’s hand reaches and the place where the high temperature and humidity and direct sunshine strike. Use only for intended purpose.

Regular Size, 3 layers structure

AID FIRST

NEED T H

HE

04

OU NY

NEED T H

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Parkour bandage rolls provides fast wicking action, superior aeration and excellent absorbency with a reduced risk of maceration. As secondary dressing, provides bulk, cushioning and improved wound site protection.Ideal for bandaging heads, limbs and difficult to dress wounds. CAUTION: Please stop using product if you observe symptoms such as, itchiness, rashes. Do not apply the product too tightly as it may affect the circulation of blood. Wash-hand with lukewarm water and rinse thoroughly. Please do not put product in the dryer. Please do not use chlorine bleach to wash product. Because this product is knitted, please understand the slight difference in feature size, thread ravel.

XL Size:appro. 2.95in 14.8ft in extension

GENTLY TOUCH EXPANSION & Contraction Bandage

[ 45 items per bottle]

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FIRST

AID

09

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cotton

SWAB

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OPERAT

SOLID Mask

cotton

SOLIDtraceur & traceuse Mask

3 LAYERS STRUCTURE

FIRS

traceur & traceuse

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EN YOU NE ED WH

PARKOUR 02

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A

02

OP

CAUTION: Please do not wash because this item is a disposable mask. We will recommend use of one sheet a day from maintenance and the hygiene side of the functionality. If the mask is used for a longtime, water may accumulate on the inside of the mask(on the mouth side) due to condensation. In that case, reuse it after wiping off any moisture from the mask or drying it. Please discontinue using at once when a rash and itchy, etc. It is not possible to use it in the place where the noxious fume etc. are generated. It is likely to deteriorate and avoid using, please when there are a wound and an inflammation in the place that the mask touches. please avoid and keep the place where child’s hand reaches and the place where the high temperature and humidity and direct sunshine strike. Use only for intended purpose.

OP

LIMITED EDITION

WH

EN YOU NE

LIMITED EDITION

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IT T AID K

WH

EN YOU NE

LIMITED EDITION

ED

FIRS

IT T AID K

traceur & traceuse

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FIRS

traceur & traceuse

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14 A ER

OP

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SWAB

Regular Size, 3 layers structure

first aid

LIMITED EDITION

T

KI

traceur & traceuse

[ 1 item per box ]

thermometer

FEVER

Recommended for anyone older than 4 years of age who can cooperate and understand directions. Make sure the child’s mouth is clear of gum, candy and food. Use a disposable cover. Place the thermometer under the tongue, to one side of the center, and close the lips tightly around it.Follow thermometer instructions for how long to leave it in the mouth.Remove and read thermometer. Throw disposable cover in the trash; clean thermometer. Clean your hands.

[ 1 item per box ]

thermometer

FEVER

FEVER tHERMOMTER TH

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IT T AID K EM

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LIMITED EDITION

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traceur & traceuse

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LIMITED EDITION ER

FIRS OP

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PARKOUR TH

Project Category

FIRST AID KIT PRINT, PACKAGE

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EM

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traceur & traceuse

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traceur & traceuse

traceur & traceuse

[ 45 items per bottle]


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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


A

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WH

TH

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OP

LIMITED EDITION

tape

traceur & traceuse

FIRS

ADHESIVE

IT T AID K

[ 2 rolls per box ]

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WH

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LIMITED EDITION

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TH

A

Size: 1.5in x 10yard

traceur & traceuse

FIRS

IT T AID K

ADHESIVE

tape

Size: 1.5in x 10yard

ED

tape Features:Ideal for general taping needs and out-patient use. Waterproof and oil resistant tape with aggressive adhesion and high tensile strength. Latex free Parkour Waterproof Tape - 1 Inch x 10 Yard from FirstOptionMedical.com holds dressings firmly in place, keeping them dry and sealing in topical medication. CAUTION: When using this product, refrain from working around machines with revolving parts such as drilling or beveling machines. If you experience any unusual skin symptoms, stop using the product immediately. Be careful to avoid damaging them with sharp objects or cutting tools. It will result in a tear. Refrain from washing together with colored fabrics. When soiled, wash with a mild detergent and dry in the shade.

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LIMITED EDITION

EN YOU NE

WH

ADHESIVE

[ 2 rolls per box ]

12

EM

TE

IT T AID K

FIRS

traceur & traceuse

ED LIMITED EDITION

EN YOU NE

WH TE

tape

TH

A

ADHESIVE

Features:Ideal for general taping needs and out-patient use. Waterproof and oil resistant tape with aggressive adhesion and high tensile strength. Latex free Parkour Waterproof Tape - 1 Inch x 10 Yard from FirstOptionMedical.com holds dressings firmly in place, keeping them dry and sealing in topical medication. CAUTION: When using this product, refrain from working around machines with revolving parts such as drilling or beveling machines. If you experience any unusual skin symptoms, stop using the product immediately. Be careful to avoid damaging them with sharp objects or cutting tools. It will result in a tear. Refrain from washing together with colored fabrics. When soiled, wash with a mild detergent and dry in the shade.

08

09

10

ER

12

EM

OP

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


Project

Category

WATER BOTTLE

PRINT, PACKAGE, PROMOTION

0109

Project

08 Bloom

Term: Fall 2012 Printer: EPSON 1400 Software: InDesign, Photoshop, Illustrator Paper: Red River Sheer,Transparency paper

Objective To extend a new product line and still keep the heart of a brand’s that is a challenge. However, it is possible to expand a brand to an entirely different market. This helps the original brand get a more diverse audience and increase sales. This is the main goal of what I did for this project while in a package design class. “Stay young forever” is the main concept of the fashion brand Forever 21. I continued the main idea of the brand and created a new product line of bottle water. The water is called “Forever water”. People want to stay young forever to keep energetic, beautiful and filled with life, I represented the meaning as a graphic element, blooming flowers. They appear on each bottle, reminding the consumer that water brings and renews life.

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


Project

Category

WATER BOTTLE

PRINT, PACKAGE, PROMOTION

0111

Project

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02

03

04

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06

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


Project

Category

WATER BOTTLE

PRINT, PACKAGE, PROMOTION

0113

Project

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02

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04

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07

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


Project

Category

WATER BOTTLE

PRINT, PACKAGE, PROMOTION

0115

Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


Project

Category

WATER BOTTLE

PRINT, PACKAGE, PROMOTION

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Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

PACKAGE DESIGN 2

CHRISTINE GEORGE


Project

Category

WATER BOTTLE

PRINT, PACKAGE, PROMOTION

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Project

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Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA

Project

09 Dream

Term: Fall 2011 Printer: EPSON 1400 Software: InDesign, Photoshop, Projector Paper: Red River Premium Matte

Objective Designing a poster has never been this fun! In this project, I have been asked to design a poster using a method, developed there were before computers. I shot the photos in class and worked with an old projector. The interesting part of this project was that it let me see the elements directly not through a monitor and manipulate with them with my hands. The poster theme is based upon a Chinese traditional song but it is performed by a pop group. It makes the song have both classic and modern dimensions to design a layered poster for it.

Form and Space

SELECTED WORKS OF YUFEI LIU


Project

Category

A SWEET DREAM IN THE GARDEN

PRINT, POSTER

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA


Project

Category

A SWEET DREAM IN THE GARDEN

PRINT, POSTER

0123

Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA


Project

Category

A SWEET DREAM IN THE GARDEN

PRINT, POSTER

0125

Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA


Project

Category

A SWEET DREAM IN THE GARDEN

PRINT, POSTER

0127

Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

TYPE EXPERIMENTS

STANLEY ZIENKA


Project

Category

A SWEET DREAM IN THE GARDEN

PRINT, POSTER

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Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0131

Project

10 Infusion

Term: Spring 2013 Printer: EPSON 1400 Software: InDesign, Photoshop, Projector Paper: Red River Premium Matte // Chinese Calligraphy Paper

Objective New technology and the globalized culture has a hold on the youngest generations. Indeed, for many young people, the idea of inheriting traditional cultures legacies has never occurred to them. Based upon this situation, I have translated the intricate Chinese traditional tea culture into a simple visual system. Visual systems can preserve traditional culture and make it easier for young people to understand older ways of living and also to introduce people to the art of tea. My goal is to find a new way to preserve and promote Chinese traditional tea culture and make all people care about it through a visual and universal system.

Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0133

Project

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03

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0135

Project

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02

03

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0137

Project

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02

03

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07

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0139

Understanding Asian tea must begin with an understanding of China.

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0141

Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

Project

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01

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0145

Project

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

Project

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01

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0149

Project

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03

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

0151

Project

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02

03

04

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

Project

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01

02

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Form and Space

SELECTED WORKS OF YUFEI LIU

Course

Instructor

MFA FINAL THESIS

PHIL HAMLETT & DAVID HAKE


Project

Category

THE VOICE OF TEA

PRINT, PROMOTION, PACKAGE

Project

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01

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Special

Thanks to

Forward I would like to express my deepest gratitude to all of my family, friends, faculty, and services for challenging and supporting me.

My Blood My Parents & Family Faculuty Mary Scott

Christine George

Lian Ng

Phil Hamlett

Renee D’Arcy

Brendan Callahan

Hunter Wimmer

Scot Crisp

Bob Slote

David Hake

Michael Kilgore

Shel Perkins

Laura Milton

Stanley Zienka

Andrea Pimentel

Friends Mia Zhang Jianghao He Chang Liu Li Wang Bin Song


Designer

Binding

Yufei Liu

Taurus Bookbindery

Copy Writers

Camera

Yufei Liu, Li Wang & Scot Crisp

Nikon D3

Photographers

Lighting

Yufei Liu, Allen He & Mia Zhang

Inter Fit 160

Typeface

Computer

Adobe Garamond, Frutiger, Didot

Mac OS X 10.6.8

Software

Text Stock

InDesign, Lightroom, Photoshop, Illustrator

Finch fine text #100

Printer

Scanner

Giant Horse

EPSON Perfection V300 Photo




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