Workbook_ UNSW Design Studio 1

Page 1

Introduction Introduction Magnatas simpore pelesequide a sint. Ucit et lam isquodit, conet aditat magnimi, a quibus que magnisima nem facitaspedit aut hil iditium, sitassi demporia dolorero magnatur? Est ut et ipis quiande nempore ribusam quo tor aut esti culparc ipiet, eati dolore cum unt ommolup tatquis restiis es aut labores simus, cus, issim fugia experro cuptatem atem dolupient, odio incim as doluptia none eum faces pro odis mod magnimusam que solor aut fugitiunt litemos andam ne labo. Beatessi ne estiam imusam im harum quis estota quis experest utem. Dit anda delis pe et lam idelestorio omnisti ntoribeati sinvelibea dolupis ad eici bla simi, iminctem qui sit volor aut que inis sandaeperi aboremp orunturem ipsum quiatem quis aut volentiis dist vel ium rerspedi bersped ea culparumquod minvendit, sitas a vellaut incti sita volupti di nisci voloria sum faciis asperis dolupta turibus et esto voluptas netur? Ucienducit dolor sunteni stemoles sit, sum nos as que optat quia volesecearum ulparcia volestis denim ad etur, quaeris doluptius sin rerferio vendit, ulpa sita quaspere la quas ex et assitem quati adipsapis et pore sit que consequis qui rectureium sitatqui doluptae et fugit pre sus.

Individual Design Workbook UDES0001 Urban Design Studio 1

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1. Urban Context

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Figure ground & Sequence map

a

b c

e

d

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Sequence scenario sketch & section -a

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PROGRESSION THROUGH SPACE


Sequence scenario sketch & section -b

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Sequence scenario sketch & section -c

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PROGRESSION THROUGH SPACE


Sequence scenario sketch & section -d

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Sequence scenario sketch & section -e

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PROGRESSION THROUGH SPACE


Sydney City Mapping

1:2000 (by Hayley)

1:20000

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1:200 (by Hayley)

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Scale Comparison of Seidelr’s City Centre Planning & MLC

Sydney City Centre Planning, 1969

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MLC, 1972-1975

RESEARCH STUDIO


Learning from Seidler Seidler’s architectural work in Sydney City 1961-2006 1961–67: Australia Square Tower 1962: Sydney Cove Redevelopment, The Rocks (project) 1969: Sydney Centre Planning (project) 1972–75: MLC Centre 1982–88: Grosvenor Place 1984–89: 9 Castlereagh St (formerly Capita Centre) 1990–98: Horizon Apartments, Darlinghurst 2003-04: Cove Apartments 2001–06: Meriton Tower 2005-2009: Alliance Française Building

Cove Apartments © Harry Seidler Associates

Cove Apartments & Grosvenor Place © image by John Bek

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Design Elements Drawn From Seidler

Grosvenor Place © Harry Seidler Associates

MLC © Harry Seidler Associates

MLC Square © Harry Seidler Associates

Australia Square © Harry Seidler Associates

Diagrams drawn by Hayley

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RESEARCH STUDIO


Central Sydney - AMP site existing space use

Ground level space use

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Space Use Analysis

Residential

Restaurant

Hotel

Shops

Office

Spaceuse percentage 2.16% Restaurant Eating 0.73% Shop Showroom 3.68% Storage 6.35% Transport Parking 2.93% Utilities 29.08% Common Area 0.52% Community Entertainment Leisure 2.17% 0.08% Industrial 52.30% Office

Ancillary services space

3 4 5 6 7 10 11 12 13 14

100.00%

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CENTRAL SYDNEY REDEVELOPMENT


Central Sydney - AMP site terrain study

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Initial Analysis & Positioning

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Design Sketch

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View analysis & Shadow Impact Assessment exceeding part minus part

Shadow and sun access at 3pm in mid winter

< 115m > 115m

Shadow and sun access at 9am in mid winter

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CENTRAL SYDNEY REDEVELOPMENT


Existing Central Sydney Skyline

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Proposed new Skyline 225m 208m

150m

115m

81m 63.5m 45m

24m

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CENTRAL SYDNEY REDEVELOPMENT


Master Plan

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Perspectives

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CENTRAL SYDNEY REDEVELOPMENT


Ground level Landscaping & Underground Connection

Ground level pedestrian system Underground connection Sunken plaza Underground parking entrance

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Landscaping

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CENTRAL SYDNEY REDEVELOPMENT


k

Feasibility & Program Model Residential Apartments

Block

Site Area

Use of the buildings

Young and Loftus Street Block

2,924sqm

Mixed use

Strategies

Our proposal comprises of demolition of AMP tower and construction of two slimmer towers on the Bridge and Alfred Street block without sacrificing floor area. On the Young Loftus Streetblock block it is proposed to demolish the existing three buildings and construct a new AMP office building. The former ‘Barker’s Wool Bridge and and Alfred Street 8,197sqm AMP Tower and the Produce Stores’ at 12-14 Loftus Street is to be repositioned and restored with the original condition.

30%

31%

TOTAL

The Bridge and Alfred Street block is to be re-branded to target high end market. One of the two towers on the Bridge and Alfred Street block is proposed to introduce a five star hotel. Another tower consists of high standard conference/exhibition rooms and luxury residential apartments. A podium is proposed to connect the low level of the two towers with high end retail shops/restaurants inside. There is a roof garden introduced on the top of the podium. Underground Block Use to ofmake the buildings spaces on both blocks are to be linked by pedestrian tunnels under Young Street. Curvilinear themes and geometric elements are used the building more related to Seidler’s buildings.

Young andd Loftus Y L ft Street St t Block Bl k

AFTER

Offi Office

10% 7%

Area (sqm)

22,000

Hotel

66,619

Conference | Exhibition

88,619

Shops | Restaurants

22% 33 33,389 389

The construction cost of $672m will be covered by selling all the luxury residential apartments which will be worth approximately $1,034m. Therefore, AMP 50 Bridge Bridge Alfred Street block rooms Hotel and high end retail Capital Office & Industrial Pty Limited is likely to make a profit of $362m and a Street five starat hotel, high and standard conference/exhibition shops/restaurants for long term investment without losing its office.

25,106

Existing Floort Area (sqm) Sh /R Shops/Restaurants t

11,491 11 491

Conference/Exhibition

Block

Site Area

Use of the buildings

Young and Loftus Street Block

2,924sqm

Mixed use

Bridge and Alfred Street block

8,197sqm

AMP Tower

Construction Cost: $672,227,760 TOTAL

Block

Site Area Site Area

Site Area

Residential TOTAL

88,619

Use ofUse the of buildings the buildings UseExisting of theExisting buildings Floor Area Floor(sqm) Existing Area (sqm) Floor Area (sqm)

Price per apartment Percentage Block Use ofuse the buildings Area (sqm) Apartment Loftus g and Loftus Street Young Block Street andBlock Loftus Street Block 2,924sqm 2,924sqm 2,924sqm Mixed use Mixed use Mixed 22,000 22,000 Young and Loftus Street Block Y d L ft St t Bl k Offi Office AFTER $2,550,000.00 Luxury 1 bedroom (85sqm average internal area) Alfred e and Street Alfred Bridge block Street andblock Alfred Street block 8,197sqm 8,197sqm 8,197sqm AMP Tower AMP Tower AMP Tower 66,61966,619 50 Bridge Street at Bridge and Alfred Street block Hotel $4 050 000 00 88,61988,619 $4,050,000.00 Luxury 2 bedroom (135sqm Luxury 2 bedroom (135sqm average internal area) average TOTAL internal area) TOTALTOTAL Conference/Exhibition $6,000,000.00 Luxury 3 bedroom (200sqm average internal area) Sh /R t Shops/Restaurants t Block Block Block Use of Use the of buildings the buildings Use Area of the (sqm) Area buildings (sqm) $15,000,000.00 Luxury 4 bedroom (500sqm average internal area) Residential Apartments Area (sqm) Young Y Young andd Loftus Young Street Y L and ft d Loftus LStreet St ftY t Block Bl St and kt dBlock BlLoftus L ftk Street St t Block Bl k Office Offi Office Offi TOTAL Office Offi AFTERAFTER ConstructionAFTER Cost: $672,227,760 50 Bridge 50 Bridge Street at Street Bridge 50atBridge Bridge and Alfred Street and Street Alfred at Bridge block Street andblock Alfred Hotel Street Hotel block

Apartment Luxury 1 bedroom (85sqm average internal area) Luxury 2 bedroom (135sqmBEFORE Luxury 2 bedroom (135sqm average internal area) average internal area) Luxury 3 bedroom (200sqm average internal area) onstruction Construction Cost: $672,227,760 Cost: Construction $672,227,760 Cost:AFTER $672,227,760 Luxury 4 bedroom (500sqm average internal area)

Hotel

33 33,389 38933 33,389 389 TOTAL 112,037.96sqm 25,10625,106

7,402

22,000 Apartments 66,619

22,000

34,650 112,037.96sqm Selling Price

Number of apartments

33 33,389 389

15% 66,619

33 145 33 11

25,106

65% 88,619 7,402

15%

11,491 11 491

5% 34,650 33 33,389 389

222

25,106

Conference/Exhibition Conference/Exhibition Conference/Exhibition Number of apartments 7,402 7,402 7,402 Selling Price Percentage 84150000 33 11,491 11 491 88,619sqm $4 $4,050,000.00 050 000 00 65% 34,65034,650 587250000 145 Residential Residential Apartments Apartments Residential Apartments 34,650 15% 112,037.96sqm 198000000 77,388sqm $362,172,240 33 112,037.96sqm TOTALTOTAL $6,000,000.00 TOTAL 112,037.96sqm $15,000,000.00 5% 165000000 11

Price per apartment

Gross Floor Area Profit Sh $2,550,000.00 Shops/Restaurants /R Sh t /R tt Shops/Restaurants Shops/Restaurants Sht /R t t 15% 11,491 11 49111,491 11 491

TOTAL

222

1034400000

Price per Price apartment per apartment Price per apartment Percentage Percentage Percentage SellingSelling Price Price Selling Price tment Apartment Number of apartments Number of apartments Number of apartments $2,550,000.00 $2,550,000.00 $2,550,000.0015% 15% 15% Number of apartments 84150000 84150000 84150000 ry 1 bedroom (85sqm average internal area) droom (85sqm average internal area) Luxury 1 bedroom (85sqm average internal area) 33 33 33 Selling Price Percentage Apartment Gross Floor Area Profit $4 050$4,050,000.00 $4,050,000.00 $4 000 050 00000 00 $4,050,000.00 $4 050 000 0065% 65% 65% 587250000 587250000 ry ry 2 bedroom (135sqm average internal area) droom (135sqm average internal area) droom 2 bedroom (135sqm Luxury Luxury 2 bedroom (135sqm average internal area) (135sqm average 2 bedroom average internal (135sqm internal area)average area) internal area) 88,619sqm 145 145 587250000 145 15% 84150000 BEFORE Luxury 1 bedroom (85sqm average internal area) 33 $6,000,000.00 $6,000,000.00 $6,000,000.0015% 15% $362,172,240 15% 198000000 198000000 ry 3 bedroom (200sqm average internal area) droom (200sqm average internal area) Luxury 3 bedroom (200sqm average internal area) 33 33 198000000 33 77,388sqm AFTER 65% 58 50000 587250000 Luxury 2 bedroom (135sqm average internal area) 145 $15,000,000.00 $15,000,000.00$15,000,000.005% 5% 5% 165000000 165000000 ry 4 bedroom (500sqm average internal area) droom (500sqm average internal area) Luxury 4 bedroom (500sqm average internal area) 11 11 165000000 11 15% 198000000 Luxury 3 bedroom (200sqm average internal area) 33

tment

Luxury 4 bedroom (500sqm average internal area) Percentage Apartment Profit model (by Andy) Luxury 1 bedroom (85sqm average internal area) GrossGross Floor Floor Area Area Gross Floor Area Luxury 2 bedroom (135sqm average internal area) 88,619sqm 88,619sqm BEFORE BEFORE BEFORE 88,619sqm Luxury 3 bedroom (200sqm average internal area) 77,388sqm 77,388sqm AFTERAFTER AFTER 77,388sqm Luxury 4 bedroom (500sqm average internal area)

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TOTALTOTAL

TOTAL

222

1034400000 1034400000 222 1034400000 222

5%Selling Price

Number of apartments 33 Profit Profit 15% Profit 65% 145 15% 33 $362,172,240 $362,172,240 $362,172,240 5% 11

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222

Apartment

Percentage Percentage Percentage

SellingSelling Price Price Selling Price Number of apartments Number of apartments Number of apartments

11

165000000

84150000 222

1034400000

587250000 58 50000 198000000 165000000 1034400000

Office

Existing Floor Area (sqm)

84150000 587250000 198000000 165000000 1034400000


Overall Aerial View

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CENTRAL SYDNEY REDEVELOPMENT


Image Inspiration

Contrast between horizontal & vertical development

Scenery of megacities - emerging concrete jungle

Vertical village - compact showcases of living

Urban sprawl - conflict at the urban fringe

Pattern of megacities - large-scale masses occupied the city

Graphic expression

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Ubran pattern experiment - deconstruction and restructuring Nine Quarter City -Project from Unversity of Sydney

A ‘generic city’ of strict geometry has been fused with 9 actual cities (Dubrovnik, Madrid, Isfahan, Tunis, Tokyo, Bern, Venice, Jerusalem and New York) to create 9 distinct ‘quarters’ which are nevertheless woven into an overall urban order that is stabilized by two major diagonal axes, one water and one land. This case provides a way to integrate different city sites and create a new image.

Graphics anagrams ‘Anagrammes graphiques ‘ -by the French artist Armelle Caron

Caron’s images highlight a number of interesting things. They demonstrate the huge variety of built form that can be found in a series of cities, from huge city blocks to tiny sheds, and the unbelievably complex relationships that develop over time between the built and the unbuilt. At the same time, the sorting and arranging of these random pieces of city into very deliberate and ordered lines, clearly demonstrates that on the whole, all our cities are made up of pretty consistent sized chunks of built form. In this case, a series of new elements of pattern language are created. Once the unique symbols of a city are set up, they could be applied in font, graphic layout and pattern design, however, it is too complicated and requires a lot of effort. Paris

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MUDD20 DESIGN CHARRETTE


Nature’s paradox - learning from bold design proposals Utopian proposals -Sam Rose, University Of East London London UK

These projects show a bold idea to imprint geometric symbols in an organic urban texture, which could be utilized to emphasize the contrast between megacities and their surroundings. In a similar way, this strategy can be applied to cope simple and geometric graphics with organic patterns or figure ground of target cities.

Rem Koolhaas, Exodus or The Voluntary Prisoners of Architecture, 1972

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Mario Botta & Luigi Snozzi, competition for the new administrative center, Perugia, Italy, 1971


Design product references

Die Cut & Color

Color outer slip

Zig Zag folding

Color code - UNSW brand color

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MUDD20 DESIGN CHARRETTE


Flexibility of graphic design based on geometric module

Wall design

Fonts transformation - pixelated & negative & geometric fonts

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Black Box solutions

Conflicting

Tension

Playful

Congested

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MUDD20 DESIGN CHARRETTE


Emerging Megacities Design Concept

Satellite map of earth at night

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Global flights paths

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2025 expected megacities


Emerging Megacities Concept Design Results Shifting the world map to show the population flow

Removable cover band

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MUDD20 DESIGN CHARRETTE


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