LEGACY HOTEL Coming Soon, Fall 2021...

Green Bay, Wisconsin

1004 Brett Favre Pass, Green Bay, WI 54304 THE LEGACY HOTEL

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Coming Soon, Fall 2021...Green Bay’s Premier Luxury Hotel!

The Legacy Green Bay, LLC announces development of a boutique all-suites luxury hotel, located one block from Lambeau Field in the Legends District, with adjacent proximity to the newly developed Title Town District, the upcoming Brown County Expo Center and Resch Performing Arts Center. This distinctive property will feature 64 Studio Suites, 11 Classic One Bedroom Suites and 2 Grand Penthouse Suites, plus a signature Brasserie, Barista-Cafe, Rooftop Bar and Luxury Spa. Legacy’s accommodations will reflect an ‘industrial chic elegance’, with rates strategically positioned at an exceptional value and priced 45%-50% below published rates for suites of similar scale in the region.

The hotel’s development and management company will be Legendary Hospitality and the property will be locally owned and operated. The Legacy’s niche will be ‘accessible luxury’ for those travelers seeking an optimal price/quality balance in selecting accommodations, be it business or pleasure. The property will encompass a 21st-century tradition: comfortable and luxurious, yet affordable and positioned to become one of the most distinguished hotels in the Midwest. The Legacy will also serve as a catalyst for further development within the Legends District. As well, the Property will establish a vibrant social scene, with a value-added community membership component.

The Legacy Green Bay, LLC is currently offering a unique investment opportunity for a select audience.

Investors will have a broad range of investment levels to choose from, while enabling representation of family or business history on display within the property. Thus, investors can celebrate their own individual legacy in grand style for decades to come. As well, the site for this project is designated as an Opportunity Zone, for investors seeking such eligibility.

We would welcome the opportunity to present the project in more detail, should this initiative be of interest.

The Legacy Green Bay, LLC THE LEGACY HOTEL

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Distinguishing accommodations will include lush featherbed covered mattresses, Egyptian cotton sheets and luxurious duvets. All suites will feature a spacious, separate living room area, hardwood floors, designer carpets and fireplaces. Suite amenities will include plush terry robes, Wi-Fi access, flat screen televisions, in-room safes, coffee-espresso makers and mini-bars.

Bathrooms offer heated floors, bamboo cotton terry, rain showers and signature bath amenities.

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The Legacy’s outlets will feature a refined ‘eat-in / to-go’ Barista Café outlet with select coffees, pastries all-day and retail merchandise, set in a relaxing lounge environment, with complimentary Wi-Fi, open morning, noon and night.

The Café will also feature an adjoining lobby area, enabling guests to enjoy an alternative environment.

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The hotel’s signature restaurant will be a Brasserie positioned as refined-casual and trendy, with a discernible Wisconsin theme front and center. The Brasserie will also be the perfect setting to establish the hotel as a preferred destination for the ‘power breakfast’ within the Legends District. An emphasis on certified organic will be prevalent as Wisconsin has 10% of the nation’s certified organic farms in the country, which is second in the nation.

Price points will be competitive with local establishments, encouraging broad local engagement. All menu selections will be accompanied by both Brewmaster and Sommelier suggested beverage pairings.

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The rooftop bar will offer spectacular views with a lush-landscaped outdoor terrace, with moderately priced cocktails, accentuated by premium stemware and select appetizers.

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An urban oasis inside the Legacy, the Spa, enables guests to immerse themselves in the deep restorative power of true spa therapy. Featuring Zen Tranquility Lounge, offering a quiet place to relax and find your inner peace, coupled with luxurious private locker rooms and changing facilities equipped with essential grooming needs.

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The Legacy will offer Executive Boardrooms available for corporate meetings. Other meetings facilities are available within Lambeau Field in addition to larger venues at the new Expo-Center.

During inclement weather, a house car will be available to hotel guests for drop-off/pick-up at Lambeau and Title Town. Again, the Legacy will be footsteps away from the Expo-Center, easily the closest lodging facility in the district.

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The Legacy will offer an Atrium Ballroom, plus an expansive rooftop Skyline Salon, distinguishing it as the ultimate setting for social affairs. Flexible meeting space and upscale boardrooms coupled with modern technology will provide corporate groups an exceptional setting for meetings and conferences.

Legacy’s signature catering menus will be complimented by an engaged culinary team for customized offerings to suit each clients’ respective budget. From engagement parties, bridal showers, rehearsal dinners, to wedding ceremonies and receptions, the legendary hotel sets the scene with a wide selection of settings for any stellar event. Events will be distinguished by exemplary cuisine and personalized service, with attention to the every detail.

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A core component of the hotel’s business plan is the boutique scale of the development, offering a select inventory of upscale accommodations, which reflect a significant value in comparison to the surrounding product available. Specifically, the hotel will present suite accommodations at price points well below the competition. By limiting the inventory to 80 suite accommodations, it ensures adequate demand is in place year-round.

Separate and apart from home Packers games, Lambeau hosts over 700 events annually, with approximately 600,000 room nights consumed in the Green Bay market, with Lambeau and now Title Town being the most significant attractions.

Occupancy and average rates within the stadium region are already robust during off-season, at 67% and $136 respectively. The hotel’s business plan assumes 2% of those visitors will embrace the suites value Legacy has to offer year-round.

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The Trademark Collection by Wyndham is a soft-

impression. Whether you’re exploring historic cities or

brand, independent-minded collection of upper-

enjoying a much-needed respite, these independent

midscale and above properties. All Trademark Hotels

hotels offer boutique experiences to celebrate the

are distinctive, taking on the character of the place in

individuality of the places they call home.

which they’re built. This fastest-growing soft brand* is meant for independent entrepreneurs who have

The Wyndham Rewards program has revolutionized

developed an iconic hotel and are looking to increase

the loyalty landscape, offering members a simple-

visibility and build a legacy. With a growing footprint

to-use, generous points earning structure along with

in urban, resort, and secondary markets, Trademark

a flat, free night redemption rate – the first of its kind

highlights unique hotels in a wide variety of locations

for a major rewards program. Wyndham Rewards

well-suited for both business and leisure travel. A

members have the chance to earn and redeem points

Trademark Collection property has the freedom to

for thousands of rewards options around the world

retain its own vision, character, and unique spirit, while

every day. Through Wyndham Rewards, the hotel will

gaining access to partnership with the world’s largest

be introduced to over 70 million members and will

hotel company.

benefit from powerful cross-selling at scale. 60% of Wyndham Rewards members who join with one brand

Wyndham offers the largest and most diverse

end up staying with another brand*, illustrating the

collection of hotel experiences in the world, with

power of the Wyndham name. Named ‘One of the Best

over 9,000 hotels and nearly 800,000 rooms in 82

Rewards Programs’ three years in a row (US News and

countries. To support the owners of these properties,

World Report, 2016-2018). Wyndham Rewards was

Wyndham has an extensive team of people working

recognized as ‘The Most Generous Hotel Rewards

across the globe. The Trademark Collection was

Program’ offering an average reward payback that’s

launched in 2017 and has over 100 hotels world-wide,

more than double that of the competition (Ideaworks

with an additional 48 properties in the pipeline.

Annual Report in WSJ).

Set in popular destinations worldwide, Trademark Collection by Wyndham’s unique hotels leave a lasting

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NEW $93 MILLION EXPO CENTER Of significant note, beyond Lambeau Field events, the Brown

The project will transform the corner of Oneida Street and

County Veterans Memorial Arena, located one block from the

Armed Forces Drive, which has been home to the Veterans

new hotel on the corner of Oneida Street and Armed Forces

Memorial Arena for almost 60 years. The arena would be

Drive, will be the site of the new $93 million Expo-Center. The

replaced by an expo center of about 120,000 square feet, while

village of Ashwaubenon and Brown County recently approved

the adjacent Shopko Hall would be replaced by about 43,000

financing of the project. It’s scheduled to open in January 2021

square feet of “flat space.” The Legacy would be the closest

and will significantly impact the stadium district visitor traffic. The

hotel to the new Expo Center, in addition to enjoying even

new Expo-Center will anchor Legends District, encouraging

closer proximity to the Resch Center, Green Bay’s premier

further development, establishing an entertainment bookend

entertainment complex.

to Title Town.

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A B C

D

A · LAMBEAU FIELD

B · NEW EXPO CENTER

C · RESCH CENTER

D · N E W H OT E L

G R E E N B AY L E G E N D S D I S T R I C T The Legends District is one of Green Bay’s oldest corridors and is in a transition from old industrial usage to a mixed-use district. The Green Bay Packers have made significant investments in the local community in recent years, including investment in the area immediately surrounding Lambeau Field. The City of Green Bay seeks to continue its partnership with the Packers while also establishing the Legends District as a year-round recreational draw that will go beyond football weekends and bring in visitors from across the state and country.

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City and community leaders envision an upscale district marked by multi-story buildings, retail shops, restaurants, lodging and entertainment venues offering

Robust Development Underway

year-round amenities between Lambeau Field and the Tundra Lodge. That’s

https://youtu.be/qMZtaOpLicA

the vision laid out in a master plan for one of the city’s oldest corridors. The

https://app.oxblue.com/open/Miron/BrownCountyExpo

plan stresses walkability, high-density construction, a consistent “industrial chic” architecture and plenty of greenery. Every building would be multiple stories tall, set close to roadways and positioned to hide parking. Roads will include sidewalks, bike lanes and gateway signs branding the area. The district includes 15 acres of vacant, undeveloped land and other industrial lots that are ripe for redevelopment. The master plan complements the Green Bay Packers’ Titletown District, a 34-acre site being redeveloped by the football organization in Ashwaubenon.

The Packers and the Village of Ashwaubenon participated in feedback sessions to help craft the plan, indicating it will complement the Titletown District rather than compete with it. The plan was crafted from significant input by business owners and residents who live near the area, which drew on suggestions during public forums and a public survey.

The Legacy represents a comprehensive step in the realization of the vision for Legends District. Aarchitecture and design of the hotel will embody the district’s design standards. The standards guide and define the compatibility of existing properties in the area and the relationship to potential future uses, of which the Legacy delivers in-full to the district; Walkability and accessibility for all intersections, sidewalks, and streetscapes; Architectural character of the property reflects an “industrial chic” character; Building scale of property achieves density of mixed-use development goals; Landscape, signage to be integrated into architectural character of the district.

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V I C K I FA B RY President Owner Saranac Glove Company

Vicki Fabry is President and Owner of Saranac Glove

private label, military, high performance athletes,

Company, a division of FI – Fabry Industries. Saranac

weekend sports participants, industrial professionals,

Glove is renowned as a leader and innovator and has

motorsports devotees, active lifestyle, work safety,

earned a stellar reputation in the glove industry. Saranac

dress, and winter glove providers throughout the world.

is a family owned business, with over a century’s worth of expertise in glove design, development and

Saranac Glove, located on Lombardi Avenue in

manufacturing.

Green Bay, is proud of its rich heritage and is known as “Wisconsin’s Glove Company”. Their glove outlet

As the innovator and pioneer in the sport glove industry,

continues to showcase current innovations as well as

Saranac was the first major brand to market batting

classics and is open to the public. Their logo based

and football gloves for athletes to help take their games

on family inspiration pays homage to the roots of the

to “the next level’. The Inverted Triangle logo became

Saranac outdoor environment and the sport triangle

widely recognized from pro to youth athletes and is still

made famous by family leaders of the mid to late 1900’s.

revered today. Saranac’s commitment to quality extends

Under Vicki’s leadership, Saranac thrives as an industry

to multiple glove categories. The company continues to

leader with commitment to quality and innovation and

flourish as one of the most respected sports companies

a personal and corporate commitment to charitable

in the country with its innovation and marketing to

needs and relief support efforts.

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DENNIS DOUCETTE Principal | Managing Director Legendary Hospitality, LLC

Dennis Doucette established Legendary Hospitality in 2013

Doucette was a Governor’s appointee to the state of Florida’s

as a development and management company specializing in

Tourism

boutique, upscale hotels. Over the past three decades, he has

concurrently served three terms on the Visit Florida board of

opened six full-service hotels to include independents and

directors, the state’s marketing agency for tourism, a private-

franchise brands. Doucette understands the complexities of

public partnership.

Commission

under

three

administrations.

positioning and operating an upscale property effectively.

Past/Present Industry Organizations: In 2014-2015 Doucette developed the business plan and

• Visit-Florida & Florida Tourism Commission, 2006-2012

financing structure for Green Bay’s historic Hotel Northland,

• Board of Directors, Governor Appointee, 2006-2012

which launched a comprehensive rehabilitation. After that, in

• Florida Hotel & Motel Association Greater Miami

2016-2017, Legendary Hospitality undertook the rehabilitation

& Beaches: Regional Advisory Board, Board Directors,

of the Hotel Retlaw, a historic property in downtown Fond Du

Executive Committee, 1996-2012

Lac, Wisconsin. The Hotel Retlaw opened in September 2019

• Miami-Coral Gables Chamber of Commerce:

and has enjoyed numerous accolades throughout the hospitality

industry.

1996-2012

Trustee, Chair Visitor Industry Council, Board Directors,

• Southern Innkeepers Association: Golf-Resort Member Doucette was formerly with Seaway Hotels for 32 years. His team

1999-2010

re-opened the iconic Biltmore, Miami-Coral Gables, Florida.

• Northeast Wisconsin Historic Preservation Commission,

Thereafter he served in the role of General Manager for 19 years,

2013-2018

thru 2012. Under his leadership, the Biltmore re-established

• Envision Greater Fond Du Lac (Chamber of Commerce),

itself as a world-class destination and a ‘Leading Hotels of the

2017-present

World’ resort. The hotel also achieved national historic landmark

• Destination Lake Winnebago (Convention Visitors

designation by the U.S. Department of Interior.

Bureau), 2017-present

• Wisconsin Hotel & Lodging Association, 2013-present

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He

YVONNE ROBERTS Principal | Creative Director Legendary Hospitality, LLC

Yvonne Roberts co-founded Legendary Hospitality in 2013 and

the Seaway over the years; conceptual interior design of the

is responsible for conceptual and interior design, stylization,

Biltmore; social club membership; the hotel’s annual Health &

brand management, and public relations. She is also the Principal

Wellness Festival; generated $6 million thru the Biltmore Food &

of Guru of Luxury, a hospitality design firm specializing in unique,

Wine Festival. During her tenure, over two decades, the annual

boutique luxury hotels (www.guruofluxury.com). In addition to

membership grew to 2,000+ distinguished patrons. Its vast and

design, her diverse skill set includes food & wine concepts, health

varied events reflected the diversity of its members’ experiences

& wellness programming, and club membership.

and interests, wine tasting, art exhibits, book signings, celebrity chefs, and winemakers from around the world.

In 2017, Roberts undertook the conceptual design for comprehensive rehabilitation of the iconic Hotel Retlaw, a historic

Recent Media & Industry Recognition:

property in downtown Fond Du Lac, Wisconsin. The Retlaw was a

• Premier Hospitality International Issue by Roma Publications

complex project which required detailed coordination of historic

preservation guidelines thru the National Park Service. Roberts

• Sherman’s Travel

received the prestigious 2019 Wisconsin Main Street Awards, for

• Hotel Retlaw | Fond Du Lac, WI. Lo¬¬¬dging Magazine

both the city and state, in recognition of outstanding design and

• Midwest Meeting Publication

interior renovation.

• Midwest Living

Premier Hospitality International Magazine

• Lodging Magazine In 1994, Roberts was contracted by Seaway Hotels for the

• Hotel Management

Biltmore Hotel, a historic landmark, and ‘Leading Hotels of

• Novogradac & Company Journal Tax Credits

the World’ property. Roberts took on numerous initiatives for

• Opulent Club Magazine

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RICH OTRADOVEC President/CEO RODAC Construction & Development

Otradovec started RODAC in 2007 and is responsible for

Being a smaller company, they can work one-on-one with clients

overseeing all functions of the company’s operations. His 20+

through a clear line of communication, uncluttered by multiple

years of experience in the construction industry and the diversity

layers. Projects are assigned a construction manager as a

of his charitable and personal contacts, give him a unique

singular point of contact throughout the entire job, ensuring a

perspective on how to bring organizations and people together

smooth process, total budget accountability and shepherding of

to create mutually beneficial partnerships. The partnerships that

the project to completion.

he has created have helped to position RODAC as one of the area’s most trusted development and construction companies.

With over 20 years of construction and development experience,

Rich’s leadership style ensures operational excellence. He

RODAC guides clients through their proven process with

instills accountability and the mentality that “the ball is always in

a shared vision to achieve the final goal. In addition to the

our court.” For a company that works with some very publicized

company’s core strengths, they offer consultation with clients

brands, the RODAC team has a subtle approach to its own

on related tasks such as: project benchmarking, land acquisition,

marketing.

pre-construction financing and lease negotiations. It is this seasoned expertise and value-added insight that creates a team

Being a good group of true Midwesterners, they shy away from

approach with clients and often results in partnering on future

advertising and job-site fanfare, and instead prefer to focus

construction projects.

on the authentic value of our reputation and client referrals.

RODAC’s client relationships are built on trust and the personal service that is often a forgotten focus in the industry.

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PERFORMA Architectural Design Engineering & Planning

Performa offers planning, architecture and engineering design

and functional objectives and requirements. Their advice

and consulting. Committed to providing comprehensive

often results in tangible savings in operating and capital

solutions, Performa recruits and retains talented industry-

costs, as well as productivity gains and improved operating

specific professionals who share common values and

efficiencies. Performa provides a range of knowledge-based

philosophy. In possessing this concentration of spirited and

services that help clients understand their existing or new

talented expertise, the company has expanded its services to

business, land and facility assets.

meet the growing needs of its clients. Recognized for superior design and engineering of facilities, sites and process, clients

The company understands the degree to which clients are

also engage Performa in an array of advanced planning and

taking their own leap of faith and the risks they are confronting

design services where the implications frequently span

in doing so. To that end, clients expect Performa to know as

decades in time, include multiple facilities and technologies,

much as is practical about the strategic objectives behind

impact diverse user groups, require complex coordination,

their capital endeavors. Only then can clients advance their

and deliver responsible ROI.

organizations’ facility initiatives. For Performa, delivering on their clients’ strategic advancement is simply an imperative.

Performa facilitates collaboration and leads clients to informed decisions about their organizational, operational

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G R E E N B AY T O U R I S M G R O W T H R O B U S T GREEN BAY - A strong summer tourism season made up for a

Toll said occupancy rates at Brown County hotels stayed flat,

disappointing Green Bay Packers season. The Greater Green

not because room nights declined, but because developers

Bay Convention and Visitors Bureau reported Brown County

added about 200 new rooms in the Green Bay area. Toll

tourism’s total economic impact was robust at $1.1 billion in

said he expects the Packers’ 100th anniversary celebration,

2017.

national attention on the National Shrine of Our Lady of Good Help and conventions to spur an increase in tourism spending this year.

CVB President and CEO Brad Toll said it was a good year considering the Packers’ 7-9 record last season. That also meant no home playoff game in January, which generates an

Travelers spent $697 million in Brown County, a 3.9%

estimated $15 million for local economy, helping get the new

increase, and business sales topped $1.15 billion, a 4%

year off to a positive start. It was still a strong year for events,

increase. Tourism accounted for 12,143 jobs in the county and

with tourism spending up 9 percent, to $215 million, during

it generated $97 million in taxes.

July, August and September. The strong summer months helped drive a 5.1 percent increase in spending by visitors for

Of note:

the year. Spending by visitors increased from $638 million in

• Wisconsin hosted 112 million visitors in 2018.

2016 to $671 million last year. Toll said the increase in direct

• Tourism spending supported 7.8% of private jobs

spending by visitors exceeded 9 percent over the last two

years.

in Wisconsin.

• Visitor spending growth was led by spending on

recreational activities. Recreational spending reached

Direct spending by visitors makes up the majority, but not all,

$1.9 billion in 2018, increasing by $140 million.

of business sales connected to tourism. “A lot of the growth

• Spending on lodging and food & beverages captured

is due to new exhibits, new spaces, new hotels and the

more than half of all visitor spending.

Titletown District,” Toll said. “They worked together to help grow tourism here.”

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ST U D I O S U I T E 4 0 0 - S F

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CLASSIC SUITE 570-SF

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GRAND SUITE 950-SF

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THE LEGACY INVESTMENT PROGRAM Equity Investment Fund @ $5,000,000 Annual 35% Dividends @ $325,000-$500,000 Year 2025 Equity Dividend @ 35% of Investment Total Return/Equity Value 2025 @ 12%-17.5%-plus

Bronze $100,000

Gold $500,000

Annual Dividends @ 2% of Investment Fund Return

Annual Dividends @ 10% of Investment Fund Return

Green Bay Legacy Edition Editorial Quarter Page

Green Bay Legacy Edition Editorial Full Page

Perennial Club Legacy Membership Privileges

Perennial Club Legacy Membership Privileges Classic Suite Name, Photographs, Memorabilia Annual Charitable Fundraiser @ 20% Savings

Silver $250,000

Platinum $1,000,000

Annual Dividends @ 5% of Investment Fund Return

Annual Dividends @ 20% of Investment Fund Return

Green Bay Legacy Edition Editorial Half Page

Green Bay Legacy Edition Editorial Two Pages

Perennial Club Legacy Membership Privileges

Perennial Club Legacy Membership Privileges Grand Suite Name, Photographs, Memorabilia Annual Charitable Fundraiser @ 35% Savings

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For Information Contact

DENNIS DOUCETTE Managing Director Legendary Hospitality, LLC Phone: 305-710-2214 Email: dmd@legendaryhdm.com THE LEGACY HOTEL

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