P O RTF OL IO MAP PI NG / D ESI GN / ANALYTICS
YENYU CHEN
Content
About
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104 Careerist Web APP
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openBIRD Location Platform
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Geofencing APP UX Design
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Taipei Creative Potential Simulator
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Built Form Typomorphology
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Tainan Shrinking City
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Tainan Transit Creative Hub
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Space Syntax Applications
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Initiating Community Resiliency
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Geodesign TPE Meetup
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Photography
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About
Yen Yu, Chen yenyu.chens@gmail.com linkedin.com/in/chen-yenyu
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Experience Local Map Operations Analyst II / HERE Technologies
2017- Present
Exhibition Designer / TEDxTainan
2014-2015
Graduate Assistant / National Cheng Kung University
2013-2015
Education MSc. Urban Planning, National Cheng Kung University
2013-2015
BSc. Urban Planning, National Cheng Kung University
2009-2013
Software ArcGIS Tableau QGIS Figma depthmapX Adobe Photoshop SPSS Adobe Illustrator PostgreSQL Adobe InDesign
Expertise User experience design User interface design Data visualization Location intelligence Data anlaysis
Achievements Geodesign TPE Meetup Organizer
Since 2017
104 Open Data Hackathon
2018
First Place
Hsinchu Hackathon
2017
First Place
MIT Media Lab Future City Workshop
2015
First place
Outstanding Expatriate Student
2013-2015
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104 Careerist Web APP First place for Mobile Apps/Web Services at 104 Open Data Hackathon with over 50 teams and 200 participants. Within a grueling 48 hour time frame, we’ve put together a working prototype that applies location intelligence for supporting job seekers to better understand hidden costs and potential savings of comparable job locations. Salary and savings is unquestoinably among the top conerns for early career job seekers. We propose a solution to help ease fininacial anxiety among job seekers by introducing cost estimates for commuting to the workplace and meals nearby into the job seeking process. By adding an extra layer of spatial context to the job search, users are able to optimize for better savings and be aware of hidden costs.
104 Open Data Hackathon (2018)
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Web app powered by location intelligence for supporting job seekers to better understand hidden costs and potential savings of comparable job locations
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Job seekers’ search result is represented based on their inserted preferences onto a time map, where job locations are displayed realtive to the communting time required.
As such, an estimated cost of travel is calculated based on routing API , and estimated meal cost is provided via restaurant offerings within the proxmity of the workplace.
Optimized options for various modes of commute are provided, each with an estimated time and cost of travel that provide a reference for judgment for relocation.
Meal prices nearby the selected workplace are available for reference based on a proximity slider (either by walking distance or time), providing users a good understanding of the range of offerings nearby.
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openBIRD Location Platform When it comes to site selection for businesses, small medium store owners are at an disadvantage competing agains corporate chainstores. Knowing that support for local businesses is crucial for growth and diversification of local economy, we’ve created an open location intelligence platform that enables small business owners to better understand and leverage the potential of location intelligence through geoenrichment of open government data. The openBIRD location platform is a user-friendly web tool that allows business owners to evaluate and compare site locations based on various parameters. The data enriched and provided by our service is fully accessible to all, leveraging government and open data.
Hsinchu Hackathon (2017)
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Small medium enterprise hustle
Opening and closing rate of small medium enterprises in Hsinchu, Taiwan
Business survival rate by years in business in Hsinchu; with turnover rate varying by sector
Spatial query with timelapse function by sector for each selected hexagonal tile
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Spatial score
Spatial score is attriubted to each hexagonal tile based on variables likely to influence businesses
Spatial query interface allowing user to search and export detail analysis for decision making
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Search for nearby discounts using keywords or shop name Filter results by product category, distance from current location, price range, or explore trending offers
Discount and promotions of most relevant search results will be highlighted through tags
User’s current location, and distances buffer suggesting reachable shops within 5 - 10 minute walking distance
Preview photo and details on shop information of selected result displayed on the map
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Geofencing APP UX Design Conceptual design of a geofencing APP purposed for both consumer and vendor. Through different sign-in accounts, the APP becomes either a location-based deals and coupon search engine for consumers, or a geomarketing service provider for vendors. The goal of this APP is to achieve minimal friction between the point of reach (ads, discounts, promotional activity) and the point of purchase through locatoin. Reaching the right person at the right place, and at the right time.
Side project (2018)
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Map display of store location setup by the shop owner, along with preview of geofencing boundary selected
Owner gets to choice between setting up a radial buffer or a customized polygonal buffer basing on requirement
Basic information of the store for owners to input
Slider for customizable geofencing distancing Select promotion/discount packages that customers will receive Edit message that customers will receive upon entry or exit of the geofence created
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Estimated revenue and other metrics that helps owners predict and adjust business strategy on the fly Graph of incoming traffic of customers through leads generated by the geofence
Comparison chart for A/B testing of various marketing deployment
Ranking of top offers or most bought items
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Taipei Creative Potential Simulator As the hype of creative startups continues to the craze the entrepreneurial youth in Taipei, the simulation seeks to explore the spatiality of creative collisions, location decisions of startups, and the influence of government interventions. The simulation is purposed for entrepreneurs and government agencies to explore the various scenarios of Taipei as an entrepreneurial city under different adjustable parameters such as the amount of government grant for startups, success rate of startups, and additions of amenities like metro stations. GIS and statistical databases providing information such as accessibility of transportation, density of shops, proximity to amenities, and land price serves as the influencing factors and premises of simulation.
MIT Media Future City Workshop Competition (2015)
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Geospatial data layers for analysis references on Taipei:
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1. land price 2. cafĂŠ and restaurants 3. startup locations 4. universities 5. coworking places 6. mrt stations 7. bus stations 8. road network
Tendency of creative collision and matchmaking simulation
Spatial simulation of creative hotspots and new startup locations
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Built Form Typomorphology The research explores the physical form of built environments and has done so by classifying systematically existing buildings into distinctive typologies based on density measures. Discovery of underlying building types are identified using cluster analysis, and the density parameters and spatial distribution distinctive of each building type are visualized and interpolated using kernel density estimation. Furthermore, the research has developed a conceptual framework for understanding the dynamics behind emergent processes manifested within the built environment, particularly through the investigation of co-occurrences in density measures, and the variability and spatial distribution of building types.
Graduate thesis (2015) Msc. Urban Planning
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Visualization of building type clusters using kernel density estimation
Variation between archetype and deviation based on ground space index (GSI)
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Spatial density distribution of discovered building types
Statistical profiles for each discovered building type clusters
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Tainan Shrinking City The concept of growth has dominated the thinking in modern societies and shrinkage on the contrary often viewed as an accident or misstep. However in the current age of stagnant economy, shrinkage is redfined as a normal proccess of development, losing its stigma and transforming slower rates of growth into revitalizing oppurtunities. This project hypothesizes Tainan City’s on going process of shrinkage and proposes a city-wide regeneration blueprint by incorporating ten strategic sites of redevelopment and rethink. With modern day technology blurring the boundaries of life and work, the outdated stock of urban spaces catered to the pass are in need of a new spatial restructuring. The project proposes repurposing of the much fragmented spatial sequence into a continuum of life, work, education, and recreation.
Urban planning and design practice (2013)
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Tainan Transit Creative Hub The train station located at the heart of Tainan City, what once has been the carrier of economic oppurtunies, is now seen as a barrier that obstructs the central business district from the burgeoning eastern part of Tainan City. Plans has been made and underway for bringing the railway underground, and to reintergrate the continuity of surface movement between the central and eastern district. However, what would be of this newly reclaimed land? The proposal is a transit hub that integrates multimodal transport as well as ideas. The function of the station becomes more than that of transportation, but is also an incubator of talent, and an testing ground for new possibilities.
Graduation project (2013)
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Station programming and floor plan
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Rendering of B1 station food court
Value chain for coworking and incubator operations
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Space Syntax Studies The series of space syntax studies is motivated by the goal to typologize whole cities by exploring their inherent spatial characteristics using the metrices of normalizing least angle choice. Using the methodology of quantified and normalized set of metrices opens up new perspectives on both the global and local comparative analysis of city space. The analysis differentiates the geometric spatial patterns to the organic, opening insights into understanding whether the reasoning of city expansion is led by economic or social factors, top-down or bottom-up. City maps are obtained using opendata, and results calibrated using depthmapX.
Self-initiated research
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Vancouver, Canada
5000m
Tainan, Taiwan
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Korat, Thailand
5000m
Bangkok, Thailand
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Initiating Community Resilency Rising sea levels due to global climate change spurred the disappearance of costal shoals and diminishing fish stock. The local shoal performs as a protecting embankment to the oyster farms. However a recorded lost of 7 meters in width of the local shoal since 2012, threatening the livelihoods of oyster farmers and fishermen. The project is a particaptory planning initiative that aims to involve the entire community of Chingkunsen, Tainan in the strategic and management process of achieving community resilency in the face of global climate change. Two seperate workshops were undertaken through the initiative; one designed for educating local students about community mapping and the issues of climate change, the other designed for local fishermen and oyster farmers in drafting existing issues and brainstorm feasible solutions. 10th Mektec Cup Creativity Competition (2014)
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Coastal oyster farming by fishing village in Tainan, Taiwan
Children’s rendering of community identity
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Community mapping exercise with local elemenary students
Community development workshop with local residents
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Geodesign TPE Meetup Geodesign TPE is a monthly gathering for those in the Taipei area who share a passion for maps, GIS, or simply all things geospatial. We will be sharing personal tips and tricks, key concepts, and workflows on how to manage, visualize, and analyze geospatial data through a series of talks supplemented with tutorials and project demos. Whether you’re a GIS professional looking to connect and exchange technical insights, a business analyst hoping to learn more about location intelligence, or a map enthusiasts with a knack for geovisualization, this is the meetup for you!
Side project
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Luce Memorial Chapel — Taichung, Taiwan
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Photography
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Golden Gate Bridge engulfed by fog — San Francisco, USA
Taipei 101 — Taipei, Taiwan
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Peri-urban façade — Hsinchu, Taiwan
Steaming rice cake — Hsinchu, Taiwan
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Traditional grocery store — Taipei, Taiwan
Magazine exhibition — Taipei, Taiwan
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Passtime gambling — Tainan, Taiwan
Pop-up bookstore — Taipei, Taiwan
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Y E NYU C H E N yenyu.chens@gmail.com linkedin.com/in/chen-yenyu