RETHINKING RESHAPING REIMAGINING
PITA PIT REBRANDING
REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Research
1
The Worlds First “Pita Franchise” The Pita Pit is a quick-service restaurant franchise serving pita sandwiches, salads. Franchise > Owned privately as small businesses Offers a “build-your-own” service. Caters Rethinking Fast Food
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Research
2
A bit of Pit history Est. 1995 by John Sotiriadis and Nelson Lang Original HQ: Kingston, Ontario Canada. Became a franchise: Canada in 1997 | U.S. in 1999 New Zealand | Unknown Centralized in downtown rural areas [mainly near colleges] Open late [good news for college towns]
PITA PIT REBRANDING
“
Pita Pit was founded on the idea that people want an exciting alternative to fast food restaurants...
Zach LaMance
ART 471: Corporate Graphic Design
Research
3
Locations and Growth OVER 500 LOCATIONS IN CANADA, THE U.S. AND NEW ZEALAND
2013
1995 PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Research
4
Visually Suggested Target Market
Potentially Proposed Target Market
Young children [9 -12]
Young professionals seeking healthy foods
Young adults [13 - 16] Parents of young children Local sandwich lovers
Natural food lovers Young adults [17-26] Local people going out for a decent bite to eat Late nighters out for a good time
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Research
5
Logo Variations
Original [1995]
Stacked
International [1999]
PITA PIT REBRANDING
New layout introduced [Early 2000’s]
Current [2013]
Zach LaMance
ART 471: Corporate Graphic Design
Research
6
Logo Breakdown
Triangle Shape:
Colors:
Unknown intent, drives the eye across the logo and balances green.
C:86 M:18 Y:100 K:5 R:0 G:145 B:60
PITA PIT REBRANDING
C:10 M:97 Y:100 K:2 R:215 G:40 B:26
Current Slogan:
Oval Shape:
Typefaces:
Testament to mission as a fresh and healthy food service.
Resembles shape of a pita
Unknown, possibly custom
Zach LaMance
ART 471: Corporate Graphic Design
Research
7
Packaging
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Research
8
Advertising Mailers
PITA PIT REBRANDING
Web Ads
Zach LaMance
ART 471: Corporate Graphic Design
Research
9
Signage
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Research
10
Competitors
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Research
11
UPDATE: 25% RESEARCH
PITA PIT REBRANDING
LOGO/IDENTITY BRANDING
PRESENTATION
Zach LaMance
ART 471: Corporate Graphic Design
Research
12