PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
A NEW LOOK AT PITA PIT Contemporary Modern Clean Classy Friendly Inviting
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
THE PROCESS Adding Balance Creating a Desirable Image Relating to the TM Building a Respected Identity Standing Out
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Logo Breakdown Typeface: Duke - customized The Mark:
Colors:
Clear image of a pita wrapped in the signature Pita Pit way. Elegant and simple.
C:0 M:0 Y:0 K:100 R:0 G:0 B:0 C:0 M:35 Y:85 K:0 R:251 G:176 B:64
The Logo: Bold, clean, straight forward. No flashy colors or over the top imagery. Implies the quality is in the food. Says you will get an eating experience of high fashion, without the high prices.
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Logo Alternates
Outdoor Signage The initial impression
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Indoor Signage What’s on the menu?
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
The Staff May I take your order?
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
The Food Order up
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
The Business Beyond the customer
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
PITA PIT REBRANDING
Zach LaMance
ART 471: Corporate Graphic Design
Thank You.