Zach LaMance | Portfolio by Zach LaMance

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Z ACH L AMANCE

// INTRODUCTION

ZACH LAMANCE About Me:

Contac t:

I am a graphic designer from the Pacific Northwest. My highest priority is to enhance the quality and impact of design by seeing functionality and purpose beyond the aesthetic. This book serves as a collection of the work I have completed in areas of my strongest abilities, including samples in product design, branding, direct mail, publication and interactive design.

p. 425 .563.8190 e . zlamance@gmail.com w. zachlamance.com

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INTRODUCTION

PORT FOLIO --

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Z ACH L AMANCE

// TABLE OF CONTENTS

PROJECT 1 - branding

PROJECT 2 - publication

PROJECT 3 - publication

PROJECT 4 - packaging

Pita Pit Rebrand P. 08

CWU Orientation P. 28

HYPE Publication P. 42

Sunglasses Brochure P. 52

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TABLE OF CONTENTS

PROJECT 5 - interactive

PROJECT 6 - product

MISCELLANEOUS - P. 90

Public Enemies Exhibit P. 64

DENSEN Design P. 76

* Posters * Logos * Illustrations

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// PROJECT 01

PITA PIT REBRAND Project Description:

Client: The Pita Pit (fictional) Director:

Pita Pit is a franchise chain of â&#x20AC;&#x153;fast foodâ&#x20AC;? pita shops. They offer a unique alternative to traditional fast food, and because it is a franchise

Chris Hinrichs

Pita Pit has grown to hundreds of locations in three countries. I felt the

Duration:

need to rebrand Pita Pit because of their outdated style and graphics,

12 weeks

and because I felt they needed a new direction towards a more ap-

Elements:

propriate target market. Pita Pit often serves young adults and middle

logo design, signage, uniforms, interior graphics

aged people, but their previous visual style was geared towards young children and families.

// PRE VIOUS LOGO

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PROJECT 01

PITA PIT REBR AND - Intr o duc tion

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HOW DO WE GET THE RIGHT PEOPLE TO TAKE PITA PIT SERIOUSLY?

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PROJECT 01

Pita Pit’s Competitors

New Concepts

Pita

PITA PIT REBR AND - Intr o duc tion

PIT

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PROJECT 01

Logo Concept: A Clear image of a pita wrapped in the signature Pita Pit way. Elegant and simple, bold and clean. Implies the quality is in the

PITA PIT

food. Says you will get an eating experience of high fashion, without the high prices.

Colors: C:0 M:0 Y:0 K:100 R:0 G:0 B:0 C:0 M:35 Y:85 K:0 R:251 G:176 B:64 Typeface: Duke (Altered)

PITA PIT REBR AND - Pr o ces s

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ELLENSBURG WA

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PR OJ ECT 01

PITA PIT REB R A N D - S i g n a g e

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PR OJ ECT 01

PITA PIT REB R A N D - S i g n a g e

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PITA PIT REB R A N D - S i g n a g e

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Ooh, new uniforms!

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PR OJ ECT 01

PITA PIT REB R A N D - P a cka g i n g

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PITA PIT REB R A N D - St ati o n e r y

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// PROJECT 02

CWU ORIENTATION Client: University Housing Directors: Justin Beckman, Lola Gallagher Duration:

Project Description: As a designer for the Central Washington University Publicity Center, I was privileged to undertake the opportunity to design the materials for the freshman and transfer student orientation of 2012. In this project, I developed a visual style that appeals to the market of students entering

10 weeks

college that year. These materials are meant to guide students through

Elements:

orientation and aid in their transition to CWU. My goal was to give the

branding, postcards [2], t-shirt, informational booklets [2], posters, photography

school a fresh and exciting image students could relate to.

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CW U O RI ENTATI O N - I ntr o d u c ti o n

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HOW CAN WE GET THE NEW STUDENTS EXCITED ABOUT THEIR FIRST COLLEGE ORIENTATION?

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CW U O RI ENTATI O N - I ntr o d u c ti o n

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Washing

Central

Save the Date Postcards

ton

CWU

Universi

t w i l d c a

we lc om e

d w FeA L Le2 0k1 2 eN E WnS T U D E N T ate: save the d

phase i

ORIENTATION PROGRAM

S E P T 14 -1 9 phase ii

2 0 21 02 1 2 w i l d c at d ay

phase iii

discover summer orientat ion

phase iv

wildcat welcome weekend

first six weeks

SEPTEMBER

sun

mon

tue

wed

thu

fri

sat

* Move In

w.w.w.

*Residenc e Hall Move-In www.cwu.e du/housing /wildcat-we

lcome-wee

kend AA/EEO/Title IX Institution. For accommodation: University Housing and New Student Programs at 509.963.1831 or CDS@cwu.edu .

CW U O RI ENTATI O N - Ed ito r i a l D e si g n

w.w.w.

t! ve the Res A Step Abo

Classes Begin!

See You Soon!

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Z ACH L A M A N CE

Central

Washing

ton

CWU 2012

Universi

ents Transfer Stud

t w i l d c a

w el co m e

Central

Washing

CWU

d w e e k e n : e t a d e h t save

S E P T 14 - 19

2012

Univers

ton

ity

t w i l d c a

w el co m e

d w e e k e n e: t a d e h t e sav P T 17 & 18

t! ve the Res A Step Abo

FALL 2012 NEW STUDENT

A Step Above the Rest !

IMPORTANT

ORIENTATION PROGRAM

DAtes and times of events

phase i

phase ii

phase iii

phase iv

w i l d c at d ay

discover summer orientation

wildcat welcome weekend

first six weeks

MONDAY

SEPTEMBER

2012 SEPTEMBER sun

mon

tue

wed

thu

fri

TUESDAY

SEPTEMBER

Non-traditional Student Orientation

@ 5:00 p.m. New Residence Hall Event Center

@ 10:00 a.m. Mary Grupe Center

sat

* Move In

Academic Advising w.w.w.

Resource Fair Transfer Student Q & A Panel Transition Meetings

w.w.w.

And much more!

Classes Begin!

AA/EEO/Title IX Institution. For accommodation: University Housing and New Student Programs at 509.963.1831 or CDS@cwu.edu.

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SEPTEMBER 2012 S

26 2 9 16 23 30

27 3 10 17 24

28 4 11 18 25

29 5 12 19 26

30 6 13 20 27

31 7 14 21 28

1 8 15 22 29

Wildcat Welcome! Transfer Students Fall Quarter Classes Begin

*Residence Hall Move-In www.cwu.edu/housing/wildcat-welcome-weekend

Student Welcome and Kickoff

See You Soon!

www.cwu.edu/housing/wildcat-welcome-weekend AA/EEO/Title IX Institution. For accommodation: University Housing and New Student Programs at 509.963.1831 or CDS@cwu.edu.

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CW U O RI ENTATI O N - Po s tc a r d s

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Freshman & Transfer Booklets

CW U O RI ENTATI O N - Fr e sh m e n B o o klet

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CW U O RI ENTATI O N - Fr e sh m e n B o o klet

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Staf f T-shir ts

CW U O RI ENTATI O N - Tr a n s f e r B o o klet

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// PROJECT 03

HYPE Client: Publicity Center Directors: Justin Beckman, Lola Gallagher Duration:

Project Description: HYPE is a quarterly publication that is distributed by the CWU Publicity Center that contains information about events and programs occurring throughout the quarter. This issue was for Winter Quarter, so I designed a Winter-themed cover illustration. Winter quarter can be

4 weeks

stressful and a bit of a downer so I implemented bright, vibrant colors

Elements:

to promote positivity.

cover illustration, layout, , posters, interior graphics, handbills, web ad

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H Y PE - I ntr o d u c ti o n

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HOW DO WE GET STUDENTS EXCITED ABOUT EVENTS ON CAMPUS?

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HYPE Publication

H Y PE - I ntr o d u c ti o n

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H Y PE - P u b l i c ati o n

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H Y PE - P u b l i c ati o n

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WHAT’S HAPPENING

ON CAMPUS AND

AROUND TOWN WATCH FOR THE HYPE STREET TEAM BRINGING YOU THE

LATEST UPDATES WWW.CWU.EDU/PUBLICITY

H Y PE - S i g n a g e

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// PROJECT 04

VONZIPPER BROCHURE Client: VonZipper (fictional) Director: Glen Bach Duration:

Project Description: VonZipper is a sunglass/goggle manufacturer known for their quirky, comedic, and attitude-driven photography and marketing strategies. They know just the right mark to hit to attract their market of extreme sport athletes, skaters, and all-over high class weirdos. I developed a

2 weeks

direct mail brochure to advertise a few of the shades and goggles VZ

Elements:

has to offer.

photography, brochure, direct mail

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VO NZI PPER - I ntr o d u c ti o n

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A SELECTION OF THE SICKEST SHADES AND GOGGLES THIS SIDE OF THE THUNDERDOME. Po r t f o l i o -

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VO NZI PPER - I ntr o d u c ti o n

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VO NZI PPER - B r o ch u r e

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VO NZI PPER - B r o ch u r e

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VO NZI PPER - B r o ch u r e

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VO NZI PPER - B r o ch u r e

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// PROJECT 05

PUBLIC ENEMIES Client: National Museum of Crime & Punishment Director: Justin Beckman Duration:

Project Description: Public Enemies is an exhibit about American criminals between 1920 and 1940. Viewers can access criminal records, watch short documentaries, and see the weapons of famous mobsters from the Public Enemy and Prohibition eras. The exhibit features a wall of

4 weeks

common weapon replicas, an evidence room, a police lineup window

Elements:

that displays actual figures in a lineup (video), and an interactive

3-D exhibit design, signage, interactive (UI) touchscreen table

touchscreen table. The table contains photos, videos, bios, and

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records of famous criminals of the time period.

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PU B LI C EN EM I ES - I ntr o d u c ti o n

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BE IMMERSED IN ONE OF THE DEADLIEST ERAS IN AMERICAN HISTORY.

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PU B LI C EN EM I ES - I ntr o d u c ti o n

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Front / Top View

Lighting Brick Repeating video of men standing in police line-up [walking in and out] Interactive touchscreen table White plaster column

Lighting Optional addition display boards Weapons Wall Evidence Wall Entry / Exit

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3d Rendering

PU B LI C EN EM I E S - 3 D Re n d e r i n g

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Interior Walls

Lighting

Lighting Chainlink fence

Replica weapons with descriptions

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PU B LI C EN EM I E S - M o ck- u p

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10 in

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PU B LI C EN EM I E S - M o ck- u p

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D.C Wash .

. Crime

Museum

TOUCH TO BEGIN

CRIMINAL RECORDS: 1920 - 1940

TAP HERE FOR HELP

SELECT A CRIMINAL TO LEARN MORE 1887 - 1921

Edward J. Adams:

1879 - 1925

This is a collective archive of major criminals

1899 - 1947

Alphonse Gabriel “Al” Capone:

1899 - 1934

Era, to 1940 (what later became known as the

1899 - 1947

John “Red” Hamilton:

Edward J. Adams: Bootlegger, car thief, murderer. After being sentenced to life imprisonment, Adams escaped custody twice. He was killed in a shootout with police.

Hamilton was a Canadian criminal and bank robber active in the early 20th century, most notably as a criminal associate of John Dillinger.

Gangster, bootlegger, criminal, racketeer, boss of Chicago Outfit “Capones”. Capone was eventually apprehended for tax evasion.

whose reign spanned between 1920 Depression

SELECT A CRIMINA 1887 - 1921

George “Dutch” Anderson: Gangster, theif. Anderson and his associates successfully robbed a US Mail truck of $2.4 million in cash, bonds, and jewelry.

Bootlegger, car thief, murderer. After being sentenced to life imprisonment, Adams escaped custody twice. He was killed in a shootout with police.

Alphonse Gabriel “Al” Capone: Gangster, bootlegger, criminal, racketeer, boss of Chicago Outfit “Capones”. Capone was eventually apprehended for tax evasion.

Public Enemy Era). The following individuals have been considered throughout history to be America’s most notorious bank robbers, thieves, kidnappers, murderers, etc. Each criminal file

1897 - 1962

Charles “Lucky” Luciano: Hitman, gambler, bootlegger, drug trafficker.Allegedly had control over the drug trafficking supplying heroin from the rest of the world (Europe, Africa, Orient) to the U.S.

can be accessed, containing exclusive photos, information, and short documentaries.

1903 - 1934

1897 - 1962

John Herbert Dillinger:

Dillinger and his gang accumulating over $300,000 in bank robberies. During their spree, they killed around 13 lawmen, although Dillinger was never proven to have killed anyone.

PLEASE WAIT...

VIEW BY GANG

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VIEW MOST WANTED

VIEW BY CRIME

VIEW BY NAME (A-Z)

VIEW BY GANG

VIEW MOST WANTED

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CRIMINAL RECORDS: 1920 - 1940

TAP HERE FOR HELP

SELECT A CRIMINAL TO LEARN MORE 1887 - 1921

1879 - 1925

Edward J. Adams:

1899 - 1947

Alphonse Gabriel “Al” Capone:

1899 - 1934

VIEW BY GANG

CRIMINAL RECORDS: 1920 - 1940

BACK

VIEW MOST WANTED

John “Red” Hamilton: Hamilton was a Canadian criminal and bank robber active in the early 20th century, most notably as a criminal associate of John Dillinger.

Gangster, bootlegger, criminal, racketeer, boss of Chicago Outfit “Capones”. Capone was eventually apprehended for tax evasion.

1897 - 1962

George “Dutch” Anderson: Gangster, theif. Anderson and his associates successfully robbed a US Mail truck of $2.4 million in cash, bonds, and jewelry.

Bootlegger, car thief, murderer. After being sentenced to life imprisonment, Adams escaped custody twice. He was killed in a shootout with police.

1903 - 1934

John Herbert Dillinger: Dillinger and his gang accumulating over $300,000 in bank robberies. During their spree, they killed around 13 lawmen, although Dillinger was never proven to have killed anyone.

VIEW BY CRIME

VIEW BY NAME (A-Z)

BACK

TAP HERE FOR HELP

CASE FILE: 06

AL TO LEARN MORE 1879 - 1925

JOHN HERBERT DILLINGER BORN JUNE 22, 1903 / DIED JULY 22, 1934

George “Dutch” Anderson: Gangster, theif. Anderson and his associates successfully robbed a US Mail truck of $2.4 million in cash, bonds, and jewelry.

1899 - 1934

John Herbert Dillinger, Jr. (June 22, 1903 – July 22, 1934) was an American bank robber in the Depression-era United States. His gang robbed two dozen banks and four police stations. Dillinger escaped from jail twice. Dillinger was also charged with, but never convicted of, the murder of an East Chicago, Indiana, police officer during a shoot-out, Dillinger’s only homicide charge.

John “Red” Hamilton:

In 1933–34, seen in retrospect as the heyday of the Depression-era outlaw, Dillinger was the most notorious of all, standing out even among more violent criminals such as Baby Face Nelson, Pretty Boy Floyd, and Bonnie and Clyde. (Decades later, the first major book about ‘30s gangsters was titled The Dillinger Days.) Media reports in his time were spiced with exaggerated accounts of Dillinger’s bravado and daring and his colorful personality. The government demanded federal action, and J. Edgar Hoover developed a more sophisticated Federal Bureau of Investigation as a weapon against organized crime and used Dillinger and his gang as his campaign platform to launch the FBI.

Hamilton was a Canadian criminal and bank robber active in the early 20th century, most notably as a criminal associate of John Dillinger.

1903 - 1934

John Herbert Dillinger:

After evading police in four states for almost a year, Dillinger was wounded and returned to his father’s home to recover. He returned to Chicago in July 1934 and met his end...

Dillinger and his gang accumulating over $300,000 in bank robberies. During their spree, they killed around 13 lawmen, although Dillinger was never proven to have killed anyone.

VIEW BY CRIME

VIEW BY NAME (A-Z)

ZOOM

PU B LI C EN EM I E S - I nte r a c ti v e

EMAIL ME THIS INFORMATION

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// PROJECT 06

DENSEN PRODUCTS Client: Laundry Essentials (fictional) Director: Glen Bach Duration: 4 weeks

Project Description: Densen is a parent company of Laundry Essentials, which develops compact, space-saving methods for home storage and organization. I presented these products to be simple and modern, with a practical purpose. My intent was to give these products a classy look, and would appeal to modernists looking for clean, minimalist solutions.

Elements: logo, brand, product design [3]

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D EN SEN - I ntr o d u c ti o n

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HOW CAN WE MARKET OUR PRODUCTS TO BE ESSENTIAL HOUSEHOLD ITEMS PEOPLE NEED?

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Under a new name, Laundry Essentials will have the ability to thrive and grow as a specialty product line. One that is affordable, and offers an unmatched cool look to your home.

long s

16 s ca r

PANTS AND SHIR

09 D EN SEN - I ntr o d u c ti o n

327

DlRTY SOCKS

long sleeve shirts

PAlRS OF PANTS

dresses

200

suites

elegant

200 PAIRS OF UNDERWEAR

167 s ca r v es

327

TS AND SOCKS

PAlRS OF PANTS

327

DlRTY SOCKS

gorgeous

200 PAIRS OF UNDERWEAR

long sleeve shirts

10 dresses

gorgeous

200 PAIRS OF UNDERWEAR

07 elegant

suites

167 s ca r v es

327

eleg

suit

FOR YOUR LAUNDR

10 dresses

DlRTY SOCKS

bras

FOR YOUR LAUNDRY NEEDS long sleeve shirts

OH MY!

bras

s ca r v es

PANTS AND SHIR

10 dresses

gorgeous

TS AND SOCKS

gorgeous

PAIRS OF UNDERWEAR

167

PANTS AND SHIR

PANTS AN

elega

suit

bras

FOR YOUR LAUNDRY

DlRTY SOCKS

PANTS AND

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INTRODUCING A TIMELESS LOOK TO HOME ESSENTIALS.

D EN SEN - I ntr o d u c ti o n

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D EN SEN - Pr o d u c t s

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D EN SEN - Pr o d u c t s

// W : 13 in (33cm) | D: 13 in (33cm) | H: 53 in (53cm)

Y BA SK ET CO LL AP SI BL E LA UN DR COLLAPSlBLE LAUNDRY BASKET

327

DlRTY SOCKS

PANTS AND SHIR

TS AND SOCKS

OH MY!

PAlRS OF PANTS

long sleeve shirts

10 dresses 07 gorgeous

200 PAIRS OF UNDERWEAR

167 s ca r v es

elegant

suites

bras

FOR YOUR LAUNDRY NEEDS

THE CAPACITY OF OUR LAUNDRY BASKET ALLOWS IT TO HOLD UP TO TWO FULL LOADS OF LAUNDRY WITHOUT ANY FUSS!

OUR OWN TEAR-RESISTANT STITCH PATTERN ALLOWS FOR STRETCHING AND PRESSURE WITHOUT LOOSING ELASTICITY OR TEARING.

THIS ALUMINUM FRAME HOLDS ITS SHAPE, AND IT IS FLEXIBLE SO YOU CAN COLLAPSE IT TO ITS ORIGINAL PACKAGED SIZE.

SKU# 118993-04212-1205 This product is licensed under one or more of U.S. Patent Nos.

5,560,385 / 6,006,772 / 6,269,826 / 6,390,111 / and 6,575,185

assigned to PCC.

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DRAWER ORGANlZER MEDIUM

ORGAN IZERS INSIDE

W : 6 in (15 cm) | D: 12 in (30 cm) | H: 3 in (7.5 cm)

FITS RIG HT INS IDE YOU SMALL SIZED DRAWER ORGANIZERS ALSO AVAILABLE TO ALLOW FOR STORAGE OF YOUR SMALLER GARMENTS OR OBJECTS.

BUILT IN SIDE FLAPS ALLOW YOU TO LINK TOGETHER DRAWER ORGANIZERS TO KEEP ALL YOUR ACCESSORIES IN ORDER.

I D E A L FO R M A N Y N

R DRAWER !

EEDS!

SHIRTS // HAND TOWELS // TRADING CARDS // DVD’S // BOOKS // COMICS JEWELRY // SHORTS // SEWING MATERIAL // DELICATES // COSMETICS OFFICE SUPPLIES // CUPS // GREETING CARDS // FINE ART SUPPLIES LETTERS // ORNAMENTS // BASEBALL COLLECTIONS // JUNK DRAWER CONTENTS

SKU# 118993-04212-1205 This product is licensed under one or more of U.S. Patent Nos.

5,560,385 / 6,006,772 / 6,269,826 / 6,390,111 / and 6,575,185

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DRAWER ORGANlZER s mall

FIT S RIG HT INS IDE YOU MEDIUM SIZED DRAWER ORGANIZERS ALSO AVAILABLE TO ALLOW FOR STORAGE OF YOUR LARGER GARMENTS OR OBJECTS.

BUILT IN SIDE FLAPS ALLOW YOU TO LINK TOGETHER DRAWER ORGANIZERS TO KEEP ALL YOUR ACCESSORIES IN ORDER.

I D E A L FO R M A N Y N

ORGAN IZERS INSIDE

W : 4 in (10 cm) | D: 12 in (30 cm) | H: 3 in (7.5 cm)

R DRA WE R!

EEDS!

SOCKS // TIES // SCARVES // UNDERWEAR // BRAS GLOVES // BABY ONESIES // PENS // PENCILS // MARKERS BUTTONS // KNICK KNACKS // YARN // TANK-TOPS NOTE PADS // PHOTOS // TOILETRIES // SILVERWARE SNACK FOODS // CANDY // NOVELLAS // ACTION FIGURES

SKU# 118993-04212-1205 This product is licensed under one or more of U.S. Patent Nos.

5,560,385 / 6,006,772 / 6,269,826 / 6,390,111 / and 6,575,185

assigned to PCC.

D EN SEN - Pr o d u c t s

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// MISCELLANEOUS

POSTERS, LOGOS & ILLUSTRATIONS Clients: Various Directors: Various Duration: Varies

Project Description: Throughout my working career, I have had the opportunity to take on a variety of small, quick-turnaround projects. Among them is a selection of logos for branding, rebranding, and individual event identites; a collection of event posters; and some illustrations completed for personal enjoyment, and as pieces to other projects.

Elements: logos, posters, illustrations

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Lo g o s

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Raining Jane, Ellensburg, WA, 2013 Digital Print, 11 x 17 in (27.94 x 43.18 cm)

Mr. & Ms. Centeral Talent Show, Ellensburg, WA, 2012 Digital Print, 11 x 17 in (27.94 x 43.18 cm)

CWU Presents: Patton Oswalt, Ellensburg, WA, 2013 Digital Print, 11 x 17 in (27.94 x 43.18 cm)

RAINING JANE

Presented by Campus Activities

live in the surc pit MonDAY // FEB. 1 1 Noon & 7:30 pm

For accommodation: 509.963.1691 or CDS@cwu.edu AA/EEO/Title IX Institution. Sponsored by Campus Activities.

RESIDENCE HALL ASSOCIATION PRESENTS

M R. &

2012 TALENT COMPETITION TUESDAY OCT. 9 TH

7 P.M.

SURC BALLROOM

M R. &

MR . &

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reserved $12 students | $20 G.A. | $25

Po s te r s / I llu s tr ati o n s

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Tryst, Ellensburg, WA, 2013 Digital Print, 11 x 17 in (27.94 x 43.18 cm.)

Circus Fates, Ellensburg, WA, 2010 Digital Print, 10 x 10 in (27.94 x 43.18 cm.)

Ropeless Rodeo Bouldering Competition, Ellensburg, WA, 2012 Digital Print, 11 x 14 in (27.94 x 35.56 cm.) *Silver Addy Award winnter, 2013

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Po s te r s / I llu s tr ati o n s

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Gangs of New York Triptych, Ellensburg, WA, 2012 Digital Print [3], 16.5 x 20 in (41.91 x 50.8 cm)

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Po s te r s / I llu s tr ati o n s

THANK YOU. To see more, visit zachlamance.com