iHub Prototype brand manual

Page 1

ihub

BRAND GUIDELINES 2013


SAY HELLO TO IHUB Our brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately


TABLE OF CONTENTS 01 The Logo

- Main Logo - Logo on light backgrounds - Logo on dark backgrounds - Minimum sizes & exclusion zone - Incorrect use - On backgrounds - Incorrect use on photos

02 Colours

- Colour Palette - Primary & Secondary Colours - Tertiary colours

03 Typography

- Character & Paragraph Styles

04 Graphic elements - Main logo and icons - UX and Research - Consulting and Cluster

05 Stationery - Business card

06 The Brand

- All the iHub branded marchandise


01 LOGO


THE IHUB LOGO The most visible element of our identity - a universal mark across all iHub Platforms. It’s a guarantee of quality that unites our diverse products and services. Our logo is a bold, simple, graphic statement. It signifies unity, wholeness and connection.


ihub identity The Icon


LOGO Main Logo

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y


ihub logos

Logos on light backgrounds

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

coloured logos

T E A M S

.

P R O J E C T S

.

C O O R D I N A T I O N

.

C O O R D I N A T I O N

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

black and white logos

T E A M S

.

P R O J E C T S


ihub logos

Logos on dark backgrounds

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

coloured logos

T E A M S

.

P R O J E C T S

.

C O O R D I N A T I O N

.

C O O R D I N A T I O N

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

white logos

T E A M S

.

P R O J E C T S


ihub logos

Minimum sizes & exclusion zone The iHub logo should always have breathing space. This can be determined by half the height (radius) of the circle icon. The minimum recommended size for the main iHub logo is 4mm high (print) and 20px high (screen). When using a secondary Hagland logo the minimum recommended is size 6mm high (print) and 25px high (screen).

X 3X TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y


ihub logos

Minimum sizes & exclusion zone The iHub logo should always have breathing space. This can be determined by half the height (radius) of the circle icon. The minimum recommended size for the main iHub logo is 4mm high (print) and 20px high (screen). When using a secondary Hagland logo the minimum recommended is size 6mm high (print) and 25px high (screen).

3X

X

X

3X

X 3X

X 3X T E A M S

.

P R O J E C T S

.

C O O R D I N A T I O N


ihub logos Incorrect use

To maintain brand consistency and quality, the iHub logo is not to be manipulated or changed in any way. This page presents a variety of incorrect and unacceptable logo treatments. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions.

PLEASE DON’T RESIZE THE ELEMENTS INDEPENDENTLY

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

PLEASE DON’T APPLY ANY EFFECTS

PLEASE DON’T ROTATE THE LOGO

TEC HNO LOG Y . INN OVA T

PLEASE DON’T STRETCH THE LOG

T E C H N O L O G Y

ION . CO MMU NIT Y

PLEASE DON’T ADD EXTRA ELEMENTS

2013 TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

PLEASE DON’T REARRANGE THE ELEMENTS

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

.

I N N O V A T I O N

.

C O M M U N I T Y

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

PLEASE DON’T SKEW THE LOGO

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

PLEASE DON’T RECOLOUR THE LOGO

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y


ihub logos On backgrounds

TThe black & white logo can only appear on a background image if the image allows the logo to be clearly visible, as shown below. If the image is rich in detail and colour, use the black or white logo. The logo may be placed on a background colour. However, use the correct colour logo according to the strength of the background colour

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

T E A M S

.

P R O J E C T S

.

C O O R D I N A T I O N


ihub logos Incorrect use on photos

If the image is rich in detail, do not place the logo over it, because the logo will not be legible. Please don’t use the logo on a strongly dissonant background that fights with logo colours. Please don’t add transparency or shadows to enhance the logo on backgrounds

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

T E A M S

.

P R O J E C T S

.

C O O R D I N A T I O N


02

colours


ihub COLOURS Colour Palette


ihub COLOURS Primary and secondary colours

C M Y K 79 68 58 67

C M Y K 15 0 91 0

R 30

R G 227 231

G 36 WEB 1E242B

B 43

WEB E3E733

B 51

C M Y K 8 5 49 0 R G B 237 228 153 WEB EDE499


ihub COLOURS Tertiary colours

C M Y K 53 45 44 9

C M Y K 38 48 0 0

R G B 123 122 123

R G B 160 136 191

WEB 7B7A7B

WEB A088BF

C M Y K 61 0 9 0 R 74

G B 198 226 WEB 4AC6E2

C M Y K 0 49 98 0 R G B 247 149 33 WEB F79521


03

Typog raphy


TYPOGRAPHY The iHub typeface is Neo Sans Std, described by its creator as a sweet type family. It is at the heart of the Ihub identity and is the foundation for all iHub branding. Clean, distinctive and legible. Plus, we’ve backed it up with the beautiful Helvetica to add that classical feel.


TYPOGRAPHY

Character & Paragraph Styles

NEO SANS STD Primary Typeface

Aa

Neo Sans Std Light Neo Sans Std Regular Neo Sans Std Medium Neo Sans Std Bold

NEO SANS STD

HELVETICA Print content typeface

Aa

Helvetica Light Helvetica Regular Helvetica Bold Helvetica Black

HELVETICA

OSWALD Web Header text

Aa OSWALD

Oswald Light Oswald Book Oswald Bold


TYPOGRAPHY

Character & Paragraph Styles

Aa

Aa

NEO SANS STD

HELVETICA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzæøå 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzæøå 1234567890

In Norway the PSV market has been tight for most parts of the month as Statoil has held a significant amount of tonnage on hire throughout the month. Some of these vessels will commence term contracts in direct continuation if their present spot charters and it remains to be seen what effect this will have on the spot market.s

In Norway the PSV market has been tight for most parts of the month as Statoil has held a significant amount of tonnage on hire throughout the month. Some of these vessels will commence term contracts in direct continuation if their present spot charters and it remains to be seen what effect this will have on the spot market.

Aa

Aa

OSWALD

VERDANA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzæøå 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzæøå 1234567890

In Norway the PSV market has been tight for most parts of the month as Statoil has held a significant amount of tonnage on hire throughout the month.

In Norway the PSV market has been tight for most parts of the month as Statoil has held a significant amount of tonnage on hire throughout the month.


04

Graphics Elements


GRAPHIC ELEMENTS Our graphic identity is more than just our logo, typeface, and colours. An important part of our graphics look and feel are the use of our icons. Used as a backdrop to our branding, the icons provide a subtle but engaging graphic look and feel to all our communications and identity.


Graphics Elements The Icons

iHub Icons Icon colour

Full-colour reversed logo with icon

Icon Combination

HEX #E3E733 RGB= 227 231 51 CMYK= 15 0 91 0 TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y

technology

innovation

community

icon interpretations / meaning


Graphics Elements The Icons

UX Icons Icon colour

Full-colour reversed logo with icon

Icon Combination

HEX #F79521 RGB= 247 149 33 CMYK= 0 49 98 0

design

training

testing

icon interpretations / meaning

Research Icons Full-colour reversed logo with icon

Icon colour

Icon Combination

HEX #A088BF RGB= 160 136 191 CMYK= 38 48 0 0

knowledge

discovery

sharing

icon interpretations / meaning


Graphics Elements The Icons

Consulting Icons Icon colour

Full-colour reversed logo with main icon

Consulting T E A M S

.

P R O J E C T S

teams

.

Icon Combination

HEX #4AC6E2 RGB= 74 198 226 CMYK= 61 0 9 0

C O O R D I N A T I O N

projects

coordination

icon interpretations / meaning

Cluster Icons Full-colour reversed logo with main icon

Icon colour

Icon Combination

HEX #7B7A7B RGB= 123 122 123 CMYK= 53 45 44 9

access

computing

scale

icon interpretations / meaning


05

Stationery




06

photography


PHOTOGRAPHY Our graphic identity is more than just our logo, typeface, and colours. An important part of our graphics look and feel are the use of our icons. Again, the graphical element of our identity comes in use as a tool to watermark all the photography pieces from the company.


ihub photography The watermark.

This is the watermark that is to be used on photos of the iHub. The watermark comprises of the ihub icon (check iHub identity: The Icon) and Neo Sans Std font that says IHUB PHOTOGRAPHY in Medium weight.

The Icon

Watermark logo to be used in a light background situation.

Font: Neo Sans Std (Medium)

Watermark logo to be used in a dark background situation.


ihub photography Watermark application

Here is a scenario where the Watermark for light backgrounds is applied. (Watermark is embedded at 50% Opacity)


ihub photography Watermark application

Here is a scenario where the Watermark for dark backgrounds is applied. (Watermark is embedded at 50% Opacity)


TE C H N O LO G Y . I N N OVAT I O N . CO M M U N I T Y


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.