FOLIO
STUDENT PORTCOLLEGE OF FINE ARTS & DESIGN + FACULTY OF ARCHITECTURE & DESIGN UNIVERSITY OF SHARJAH + AMERICAN UNIVERSITY OF MADABA
CLASSES INTEGRATED PROJECT 2 // VISUAL IDENTITY // DESIGN FOR PACKAGING // TYPOGRAPHY FOR PRINT AND DIGITAL MEDIA // INFORMATION DESIGN // INTRODUCTION TO COMPUTER GRAPHICS // EDITORIAL DESIGN // COLOR THEORY AND APPLICATIONS (foundation)
JECT 2
I N T E G R AT E D P R O J E C T 2 THIRD YEAR
INTEGRATED PROPROJECT TITLE FORM FOLLOWS MEANING COLLEGE OF FINE ARTS & DESIGN // UNIVERSITY OF SHARJAH SPRING 2016
PROJECT BRIEF The final project’s aim is to get the students to work in group project, learn the in’s and out’s of developing the concept of ‘form follows meaning, and learn how to create content from letterforms. In this project, you will be working around the following themes: + Entertainment, Gastronomy, Travel and Tourism, Real Estate, Sports, Education, Retail, Commerce. letters in Arabic and English will be given to you. THREE THEMES WILL ENTWINE THROUGHOUT OUR TIME TOGETHER: FORM AND PROCESS FORM AND SENSATION FORM AND TRADITION
NUMBER OF STUDENTS: 27
SPRING 2016
I N T E G R AT E D P R O J E C T 2 THIRD YEAR
SPRING 2016
I N T E G R AT E D P R O J E C T 2 THIRD YEAR
SPRING 2016
I N T E G R AT E D P R O J E C T 2 THIRD YEAR
SPRING 2016
JECT
VISUAL IDENTITY SECOND YEAR
FORGOTTEN OBPROJECT TITLE FORGOTTEN OBJECT COLLEGE OF FINE ARTS & DESIGN // UNIVERSITY OF SHARJAH SPRING 2016
PROJECT BRIEF In this project, we will be developing a unique brand development. Find a product or object that is outdated (no one uses, forgotten, culturally significant) and represent it to the world in a new light. You may create a unique and one of a kind object that it must be inspired by an old or unwanted art-form. (Example: cassettes, walkman, bicycles, etc) Bring your thoughts to class, and we will brainstorm. From the research you developed (mission, vision and values), this is the phase where you start conceptualizing and visualizing your brand. Start by developing 3 adjectives that would best describe your OBJECT, from there develop a mood board that would reflect your ideas/ adjectives (for example: if you found that your brand is sophisticated, how can you visualize that adjective? What are the visuals that could reflect the word?) You will also be required to research the Market needs, Competitors. Formulate a presentation that contains the following points: + Mission, vision and values + Competitors, Market needs, Moodboard
SPRING 2016
VISUAL IDENTITY SECOND YEAR
OBJECT - PAYPHONES CONCEPT “Payphones signify communication, affordability, they are usually built in locations to attract customers. My concept is to bring payphones back through using the space as a book exchange/ donation space. SWAP is the name of the brand that would invite readers to share their books with other enthusiastic readers”
SPRING 2016
VISUAL IDENTITY SECOND YEAR
SPRING 2016
VISUAL IDENTITY SECOND YEAR
OBJECT - CLIP-ON SHADES CONCEPT “seeing my father go through switching from eyeglasses to shades, I realized that the ‘clip-ons’ would be essential to comfort my target audience. Clip-ons are coming back with a revolutionary, stylish, comfortable and affordable sunglasses that clips right onto regular glasses”
SPRING 2016
VISUAL IDENTITY SECOND YEAR
SPRING 2016
VISUAL IDENTITY SECOND YEAR
OBJECT - PICNIC BASKET CONCEPT “with the increase of technology, we have lost connection with the family. It is important to bring back the ‘picnic basket’ to encourage families to connect by having more picnics and connecting to nature”
SPRING 2016
VISUAL IDENTITY SECOND YEAR
SPRING 2016
JECT
VISUAL IDENTITY SECOND YEAR
THEME BASED PROPROJECT TITLE THEME BASED PROJECT COLLEGE OF FINE ARTS & DESIGN // UNIVERSITY OF SHARJAH SPRING 2016
PROJECT BRIEF The final project’s aim is to get the students to work in groups, learn the in’s and out’s of developing a brand, and learn the art of pitching a specific brand that caters to a different audience. In this project, you will be working around the following themes: Entertainment // Gastronomy // Travel and Tourism // Real Estate // Sports Education // Retail // Commerce I have formulated 8 groups, each group will contain 3 members, delegate the following jobs between each other: + Leader + Researcher + Designer NOTE: At some point, you will all be designing; essentially, you are all aspiring designers, and you need to participate in this delegation.
SPRING 2016
VISUAL IDENTITY SECOND YEAR
RETAIL CONCEPT In our daily life we come across two kinds of people. The people we can relate to and the ones we dont. Ever since the human race came to be, we have judged what we do not understand. We have not put much thought, we stereotyped almost everything. Our store idea is based on 5 different brands that we feel havent had their opportunity in the market as much as the other brands, and we bring them together in our store to showcase their most fashionable taste in the hip world under the name of our store, The Hipstor.
SPRING 2016
VISUAL IDENTITY SECOND YEAR
SPRING 2016
VISUAL IDENTITY SECOND YEAR
SPRING 2016
VISUAL IDENTITY SECOND YEAR
ENTERTAINMENT CONCEPT To support underground musicians by gathering and bringing people together by music and entertainment. Our design approach is to illustrate two hands coming together to signify music as a bonding experience.
SPRING 2016
VISUAL IDENTITY SECOND YEAR
SPRING 2016
VISUAL IDENTITY SECOND YEAR
REAL ESTATE CONCEPT Persuade the audience to buy properties with affordable prices and great instalment plans. Our brands vision is to become the leader and the best real estate company in the UAE that provides luxurious homes. We chose ‘lion’ to signify confidence, power and leaders in the real estate market.
SPRING 2016
VISUAL IDENTITY SECOND YEAR
SPRING 2016
VISUAL IDENTITY SECOND YEAR
SPRING 2016
ING
DESIGN FOR PACKAGDESIGN FOR PACKAGING // COLLEGE OF FINE ARTS & DESIGN UNIVERSITY OF SHARJAH SPRING 2016
PROJECT BRIEF Definition of terms: packaging is planning and fashioning the complete form and structure of a product’s package. In creating a new design or revamping an existing design, the following aspects of a product’s package are usually reviewed: size and shape, color, closure, outside appearance, protection and economy, convenience, labelling, and the packaging material’s effects on the environment. The best packaging system is then developed by careful evaluation of product, market competition, and existing product line. In this project, we will be creating a brand for a new coffee brand. You need to include: 1. name of the product (suggestion: raw coffee) 2. illustration to visualize your concept. 3. package prototype 4. develop packaged items that reflect the concept.
NUMBER OF STUDENTS: 27
I N T E G R AT E D P R O J E C T 2 SECOND YEAR
FA L L 2 0 1 5
I N T E G R AT E D P R O J E C T 2 SECOND YEAR
FA L L 2 0 1 5
I N T E G R AT E D P R O J E C T 2 SECOND YEAR
FA L L 2 0 1 5
FACE
TYPOGRAPHY SECOND YEAR
DESIGN A NEW TYPETYPOGRAPHY FOR PRINT & DIGITAL MEDIA // COLLEGE OF FINE ARTS & DESIGN UNIVERSITY OF SHARJAH FALL 2016/ 2017
PROJECT BRIEF Find a problem to solve, or a subject you are interested in, and create a set of goals your design will address. You will be judged on creativity, execution, legibility, and flexibility of the design. Typography are tools, and they must be useful for some purpose. The final presentation; design a poster that shows off your typeface’s strength and intentions. All your letters must be present somewhere, if only in a list or table. The specimen should also show the design at multiple sizes. Be creative, explore different mediums, have fun and do what makes sense for your design!
NUMBER OF STUDENTS: 27
FA L L 2 0 1 5
TYPOGRAPHY SECOND YEAR
FA L L 2 0 1 5
TYPOGRAPHY SECOND YEAR
FA L L 2 0 1 5
TYPOGRAPHY SECOND YEAR
FA L L 2 0 1 5
MIOTICS
I N F O R M AT I O N D E S I G N SECOND YEAR
PICTOGRAMS & SEINFORMATION DESIGN // COLLEGE OF FINE ARTS & DESIGN UNIVERSITY OF SHARJAH FALL 2015 / 2016
PROJECT BRIEF In this project, you will be designing new set of pictograms for the rules and regulations of The College of Arts and Design (CFAAD) workshops (Printmaking & Woodshop). As you noticed, the existing design is dull, and doesn’t get the idea across. Design is a great way of articulating what is necessary; visually. One of the most important components of this project is to go through a process driven approach. Coming up with the right pictograms takes months of work. We will be creating this project in: 6 weeks. Throughout the process, you will learn how to create pictograms using the Semiotics and Gestalt theory. Make sure you think/ apply them in your work. NUMBER OF STUDENTS: 27
FA L L 2 0 1 5
I N F O R M AT I O N D E S I G N SECOND YEAR
Sketch
Applying Gestalt
Icons
Layout Development
Final
To Gain Acess
No
No No
No
Read
Collect
No
No
No
Process
No
?
?
Wood Shop
Digitalizing
Charachters
Layout Development
Enter Safely
Enter Safely
No
Leave out
No
? No
No
You May Enter
No
No
Woodshop
FA L L 2 0 1 5
?
No
No
?
Work Shop
Workshop
I N F O R M AT I O N D E S I G N SECOND YEAR
To Gain Access
Read
Collect
Leave out
?
You May Enter
Workshop
FA L L 2 0 1 5
I N F O R M AT I O N D E S I G N SECOND YEAR
FA L L 2 0 1 5
I N F O R M AT I O N D E S I G N SECOND YEAR
Your choice! How are you going to enter the workshop?
CFAD
FA L L 2 0 1 5
I N F O R M AT I O N D E S I G N SECOND YEAR
Caution
Manual
1
2
Dr. Tom
6
7
FA L L 2 0 1 5
I N F O R M AT I O N D E S I G N SECOND YEAR
BEFORE ENTERING:
DO:
DO NOT:
Acquire an induction
Wash the equipment
Smoke, eat or drink
Read the Volume 1 manual
Put the equipment back
Cause any disturbances
Wear protective clothing
Use any mobile devices
FA L L 2 0 1 5
AGING
INTRO TO GRAPHIC DESIGN SECOND YEAR
BRANDING & PACKINTRODUCTION TO GRAPHIC DESIGN // FACULTY OF ARCHITECTURE & DESIGN AMERICAN UNIVERSITY OF MADABA FALL 2013 / 2014
PROJECT BRIEF Visit the city of AMMAN, find a resturaunt that you think has the least visually appealing identity, bring your thoughts to class and we will discuss. You will be re-designing the following: 1. logo 2. collateral 3. packaging items NOTE: Section 2 will be re-branding a coffee shop.
NUMBER OF STUDENTS: 15
FA L L 2 0 1 3
INTRO TO GRAPHIC DESIGN FIRST YEAR
FA L L 2 0 1 3
INTRO TO GRAPHIC DESIGN FIRST YEAR
FA L L 2 0 1 3
INTRO TO GRAPHIC DESIGN FIRST YEAR
FA L L 2 0 1 3
INTRO TO GRAPHIC DESIGN FIRST YEAR
FA L L 2 0 1 3
INTRO TO GRAPHIC DESIGN FIRST YEAR
FA L L 2 0 1 3
INTRO TO GRAPHIC DESIGN FIRST YEAR
FA L L 2 0 1 3
INTRO TO GRAPHIC DESIGN FIRST YEAR
FA L L 2 0 1 3
IES
EDITORIAL DESIGN THIRD YEAR
SWISS DESIGN & MOVEDITORIAL DESIGN // FACULTY OF ARCHITECTURE & DESIGN AMERICAN UNIVERSITY OF MADABA FALL 2013 / 2014
PROJECT BRIEF The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. The style is also associated with a preference for photography in place of illustration or drawings. In this project, we will work around the concept of “Swiss Style” expressing it into the elements that make your favourite movie. We will transform these elements into a one of a kind approach to graphic design. We will brainstorm with each of you to know what makes your movie choice special. Once you decide, we will start doing research to represent your vision. The final product will be a poster with a Swiss Style. One thing that makes the “Swiss Style” so handsome is its cleanness and simplicity. Typography is what makes the Swiss Style memorable, what we will aim to do in this project is to make the typography interact with the illustration that represents the movie. NUMBER OF STUDENTS: 15
FA L L 2 0 1 3
EDITORIAL DESIGN THIRD YEAR
The Star Wars of a new generation. R. L. Shaffer
The Avengers is one of the best superheroes movies in a long time and is likely to become a classic of the genre. You would need to really hate comic book movies not to get a kick out of this. Alan Diment
“Smart, witty, funny, action-packed and surprisingly cathartic.” Whats Happens
AVENGERS
“Smart, witty, funny, action-packed and surprisingly cathartic.” Whats Happens
The
The
AVENGERS
The Star Wars of a new generation. R. L. Shaffer
May 4th 2012
May 4th 2012
FA L L 2 0 1 3
The Avengers is one of the best superheroes movies in a long time and is likely to become a classic of the genre. You would need to really hate comic book movies not to get a kick out of this. Alan Diment
EDITORIAL DESIGN THIRD YEAR
ROME When in
Kristen Bell Josh Duhamel
kristen Bell Josh Duhamel
My kind of romantic comedy. Itʼs funny, a bit silly and doesnʼt try to set the new standard for romance in the genre. Itʼs exactly what you expect, but in a good way.
My kind of romantic comedy. Itʼs funny, a bit silly and doesnʼt try to set the new standard for romance in the genre. Itʼs exactly what you expect, but in a good way.
Rome When in
FA L L 2 0 1 3
EDITORIAL DESIGN THIRD YEAR
The Gladiator
MAX
MUS
THE GLADIATOR
Russell Crowe Director: Ridley Scott
Russell Crowe
When a Roman general is betrayed and his family murdered by an emperor’s corrupt son, he comes to Rome as a gladiator to seek revenge.
FA L L 2 0 1 3
EDITORIAL DESIGN THIRD YEAR
TITANIC
FIRST SAILING OF THE LATEST ADDITION TO THE WHITE STAR FLEET
The Queen of the ocean
TITANIC leonardo Dicaprio kate winslet "Titanic" still amazes as the kind of massive, build-and-destroy promakers have the ambition or budget to make.
sweet, open face, DiCaprio gives us a rooting interest in hoping that someone important to us survives the wreck.
sweet, open face, DiCaprio gives us a rooting interest in hoping that someone important to us survives the wreck. DiCaprio manages a good mix of youthful bravado and nervous uncertainty... And Winslet shines as a willful rich girl who discovers her sensual side with this earthy urchin.
FA L L 2 0 1 3
with melodramatic romance, tragedy, intensity and breathtaking production design.
BOOKS
EDITORIAL DESIGN THIRD YEAR
DESIGNING INTRODUCTION TO GRAPHIC DESIGN // FACULTY OF ARCHITECTURE & DESIGN AMERICAN UNIVERSITY OF MADABA FALL 2013 / 2014
PROJECT BRIEF You will re-design a book or any editorial content (could be magazines, manuals, etc). Pick a topic you are interested in and that comes with existing content that you can use text from (at least 2000 words). Many books are available online. Find a text that not only deals with running paragraph text, but also different types of hierarchies, like directions (ex: step one, step two) and diagrams. It could be a tool, piece of furniture, househould appliance, electronic device, etc. Your goal in this project is to design a pragmatic, efficient, logical articulation of a book/ manual/ magazine. Your book should be at least 15 x 15 cm (determine the best format for your content) and must be at least 6 pages with a minimum of 4 illustrations.
NUMBER OF STUDENTS: 11
FA L L 2 0 1 3
EDITORIAL DESIGN THIRD YEAR
FA L L 2 0 1 3
EDITORIAL DESIGN THIRD YEAR
FA L L 2 0 1 3
EDITORIAL DESIGN THIRD YEAR
FA L L 2 0 1 3
EDITORIAL DESIGN THIRD YEAR
FA L L 2 0 1 3
PHASES
COLOR THEORY FIRST YEAR
A PORTRAIT IN COLOR THEORY AND APPLICATIONS // FACULTY OF ARCHITECTURE & DESIGN AMERICAN UNIVERSITY OF MADABA SPRING 2014
PROJECT BRIEF For this project, we will learn more about “the giants” in the design field. We shall apply what we learned throughout this semester, and apply it on a portrait, of your favorite designer, through phases: + + + +
Phase 1: pick your favorite designer, research their work/ aesthetics. Bring your thoughts to class... and we will discuss Phase 2: Trace your designers portrait, and simplify your drawing to surfaces. Analyze the color and apply. Phase 3: Transform your portrait to fit the designers aesthetics and colors they use. Phase 4: Bring your portrait to life, we will learn about white surfaces. This phase involves 3D skills.
NUMBER OF STUDENTS: 15
SPRING 2014
COLOR THEORY FIRST YEAR
SPRING 2014
COLOR THEORY FIRST YEAR
SPRING 2014
COLOR THEORY FIRST YEAR
SPRING 2014