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Anchorage To direct the viewer to an intended message through text
Metonymy Using an object or idea to reference a closely associated concept
Metaphor Presenting an underlying message by directly relating two subjects
Connotation/Denotation Connation; the idea assosciated with a word. Denotation; the exact definition of a word
Iconic A widely recognized image representing or alluding to an even wider known person, place, thing, or idea
Indexical Using something to indicate the existence or presence of another event or object
Relay Redirecting the viewer to an alternate message which was not previously obvious
Analogy A simple comparison told to clarify more complex connections or ideas, making the concepts more understandable