AIMS & OBJECTIVES

• Expand product range using the trend ‘Beautiful Impermanence’. The brand identity of Muji is simple and quintessentially Japanese which links to the roots of the trend.

Experiment with experiential retail via a pop-up store featuring new collection of Muji’s popular products, inspired by the trend and a workshop for mending broken Muji products (vases, plates, bowls) with Kintsugi technique.

• A space which allows user to design chosen product (existing Muji merchandise) with an interactive screen creating their own piece which they can send to a 3D printer within the store. (Speeds up conventional, time-consuming pottery process into an almost instant one).