TARGET CONSUMER PROFILE

Name: Sasha

Age: 32

Demographic : Upper Middle Class

Occupation: Art museum curator

Income : £35,000

Lifestyle

Has a minimalistic approach to life and style. Lives by an eco-friendly ethos and opts for sustainably designed products wherever possible. Tries to maintain a clean, stripped back, home environment purchasing only functional products to simply her life and declutter space. Dislikes mass production and materialism.

Hobbies

Likes the outdoors and spends a lot of free time in nature for her wellbeing. Enjoys collecting unique art pieces, inspired by Japanese Wabi Sabi, for personalised home décor. Likes to read about Buddhist philosophies to enrich her life.