* *Now with style.
Style guide created by
Zane Davis 10.31.2013
Table of Contents This is Perpetual Kid ............................................................................... 4 Time for a Change .................................................................................. 6 Colors Galore ......................................................................................... 12 Do’s and Don’t’s ..................................................................................... 16 Using Type Wisely ................................................................................. 20 Into the Real World .............................................................................. 24
This is Perpetual Kid Around the holidays-- when online shopping is at its peak-- websites such as Perpetual Kid are often on the radar as a source of entertaining and interesting gifts. Perpetual kid was founded around 2005, and has continued to thrive as an online retail shop. The company is still in it’s youth and has the potential to thrive. Unfortunately, it’s short existence means that it has not fully established a brand. The online store sells an array of items, most of which would be considered “juvenile” by some crowds and “amusing” by the rest. It is the purpose of Perpetual Kid to entertain your inner child, and the products they provide do just thatalthough you would never realize it through their logo, website, or even packaging.
It has become almost customary that, before delivery, one of the employees at Perpetual Kid will draw an image of their choosing on the box upon request . This is a fun little quirk established by Perpetual Kid that adds a youthful joy to receiving items from them, otherwise, this is the only sense of branding that has been established by the company. There is an obvious need for a redesign, and the youth of the company might be a hindrance for doing so. Adding a splash of colors, some quirky fonts, fun characters, and quick wit will help bring the website to par with its competitors.
�
Time for a Change
A complete overhaul of something that should have never been.
* 2005
2013
ďż˝
*We will never speak of this again.
�
Due to legibility, the Perpetual Kid logo should never be smaller than 0.6 inches vertically.
��
This is a guideline on how to set up boundaries for the Perpetual Kid logo. Never breach the boundaires.
go x
x/2
log *
x
x
SupplementaryText
*Yes, we ARE asking you to do math.
��
Colors Galore
There are a lot of them, so prepare to study.
Dark Laser Light Laser Dark Shamrock Light Shamrock Dark Flamingo Light Flamingo Dark Pizzazz Light Pizzazz And Also Black C: 0 M: 58 Y: 98 Pantone 165 U
K: 0
C: 3 M: 43 Y: 97 Pantone 138 U
C: 33 M: 16 Y: 87 Pantone 618 U
K: 0
C: 22 M: 0 Y: 82 Pantone 389 U
C: 0 M: 96 Y: 66 Pantone 185 U
��
K: 0
K: 0
C: 17 M: 71 Y: 0 Pantone 807 U
C: 0 M: 0 Y: 0 Pantone 447 U
K: 0
K: 0
C: 3 M: 87 Y: 45 Pantone 7425 U
C: 28 M: 86 Y: 0 Pantone 246 U
K: 0
K: 90
K: 0
��%
��%
��%
��
Do’s and Don’t’s
Do use the new logo. Do not use it in any of the following ways:
Do respect boundaries
Do use good judgement when placing on a dark or light background.
��
Do NOT use a color outside of the colors mentioned previously, and do NOT fade logo unless it is being used in a solid color as a watermark.
go to
.
Do NOT stretch or skew the logo, or use it in as apart of a diologue.
*
Do NOT rotate the logo, and never place it within a container. Solid backgrounds will suffice.
*For every degree the logo is roated, $10 is deducted from your paycheck.
��
Using Type Wisely
Because nothing looks more foolish than misused typography.
Headers Dillenia UPC Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ���������� Alternative for Headers Dillenia UPC Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ���������� Body Type Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Small amounts of supplementary text hair problems Medium ABcdefghijklmnopqrstuvwxyz 1234567890
��
Example of Text in use: Return Policies and Stuff
All returns must be in original, new, re-sellable condition and include all of the original contents (manufacturer’s packaging, instruction manuals, warranty card, accessories, etc.) and be received at Perpetual Kid in the same condition in which you received them. We reserve the right to refuse returns on items that are not in “new condition” or apply a damage/re-stocking fee of up to 100%. Please pack the items securely in the box we used to ship your order to you, or another sturdy shipping box, so that they will not be damaged during the return shipment. We recommend shipping your return with an insured carrier and with a tracking number. Perpetual Kid is not responsible for items lost or damaged during return shipping. Original shipping charges are non-refundable. Free shipping promotions and other coupon offers/discounts will be deducted from your refund. Orders returned to us as undeliverable may be charged for the return shipping cost. Goods and consumables such as CDs, DVDs, cologne, cosmetics, candy, and plants/seeds are NOT returnable. Please completely fill out the quantity being returned and corresponding return codes on the front of your packing slip. Enclose the packing slip with the item(s) being returned, and ship prepaid and fully insured to: Returns Department Order # (Insert order number here) Perpetual Kid 22480 Randolph Dr., #100 Sterling, VA 20166
You should really reconsider your return.
��
Into the Real World Applying the brand in real world situations.
entertain your inner child
��
.com
is child your inner unhappy? Johnny Awesome JohnSome@email.com 123.456.7890
Johnny Awesome JohnSome@email.com 123.456.7890
is child your inner unhappy?
perpetualkid.com 123 Some Random Adress Somewhere, AB 12345
*
* The saliva on the lip of this envelope is from our finest worker. Feel free to use their DNA to clone some more awesome into this world.
��
perpetualkid.com
Read and reread. If you still don’t understand, that is your problem, not ours.
��
*
*When in doubt, Scribble it out.
��
*
*When in doubt, Scribble it out.
��
��
home
shop
about
Our anti-nudism campaign has begun!
Specials of this week!
checkout *
*You currently have one item ready to be checked out!
halloween tricks treats! get stuffed Item Name
Small description. $5.99
Welcome to Perpetual Kid!® Fun & Unique Gifts to Entertain Your Inner Child® © 2013 Perpetual Kid. All rights reserved.
��
10 perrce Halloween
And now you know.