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HOW TO BE A BETTER SALES REP?
HOW TO BE A BETTER SALES REP ?
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SUMMARY Sparklane is an editor of predictive lead scoring solutions for B2B marketing and sales. The company has now more than 600 clients in the UK and France, among them a majority of large accounts such as Google, Nikon, Samsung, Linkedin… Each day, Sparklane posts new articles on its blog Sales & Marketing Insiders. Those articles are written by bloggers, influencers, journalists and marketers, on topics regarding sales, marketing and their innovations. We have chosen to gather in this blog book some of the most relevant articles published by our contributors on the topic « How to be a better Sales Rep? »
BLOG BOOK
HOW TO BE A BETTER SALES REP ?
TABLE OF CONTENTS
HOW SALES INTELLIGENCE CAN FOSTER AND REINFORCE B2B SALES.................... 6 7 USEFUL TIPS TO IMPROVE YOUR SALES PRODUCTIVITY...................11 PANORAMA OF CRM SOLUTIONS............15 SALES DIRECTORS: HOW DO YOU CALCULATE THE VALUE OF EACH B2B CUSTOMER?..................................20 DIGITAL TRANSFORMATION & COMPETITIVE ADVANTAGE.................23
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HOW TO BE A BETTER SALES REP ?
HOW SALES INTELLIGENCE CAN FOSTER AND REINFORCE B2B SALES
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Big data is having a constantly growing impact on company operations. The mass of available data has (unsurprisingly) caused an upheaval in people’s roles and a blurring of responsibilities. This is particularly evident in sales and marketing jobs. In this article, we are going to analyse how Sales Intelligence can foster and reinforce B2B Sales.
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7 USEFUL TIPS TO IMPROVE YOUR SALES PRODUCTIVITY A study carried out in 2015 by The Bridge Group demonstrated that sales productivity is the no.1 challenge for 65% of B2B businesses. So optimising this productivity ought to be a major focus of attention for every company: the effectiveness, responsiveness and productivity of the sales team have a direct and significant impact on turnover. Read this article to learn 7 useful tips to improve your Sales productivity.
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PANORAMA OF CRM SOLUTIONS The CRM solution has become a bit of an old chestnut for B2B companies over the past few years: everyone talks about it, everyone tries to get to grips with it (if they hadn’t already), everyone renews it, but a lot of people would rather not hear any more about it! A CRM solution should not be considered as a tool for the company’s teams, but a tool guaranteeing better service to your customers. In this article, we are going to try and describe the various types of CRM solutions which may be useful in a B2B environment.
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HOW TO BE A BETTER SALES REP ?
SALES DIRECTORS: HOW DO YOU CALCULATE THE VALUE OF EACH B2B CUSTOMER? To manage marketing campaigns, and also guide the sales force, calculation of customer value is essential. Current technology means that this type of calculation can be carried out not just by segment, but for each customer individually. Learn more in this article.
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DIGITAL TRANSFORMATION & COMPETITIVE ADVANTAGE Back in May, Forrester Research published a report titled «The 2016 Guide To Digital Predators, Transformers, and Dinosaurs» which evaluated the digital competitiveness of businesses. Predators are the firms that compete on the digital plane. Their go-tomarket strategy is tied directly to the Cloud and emerging Internet of Things (IoT). Transformers are companies that have more traditional business structures but which are quickly looking to adopt cutting-edge digital technology. The dinosaurs are the laggards. Digital dinosaurs are those firms too slow to adapt to the new competitive terrain. Read this article to learn more on how Digital Transformation is impacting organisations and giving them competitive advantage through Sales and Marketing Intelligence.
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