Inside Archery January 2010 by Zebra Publishing Inc

January 2010

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www.insidearchery.com

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Inside Archery • Volume 13 Number 1

P e o p l e

48 Power of Participation

Corrine Yohann, Mathews, Inc. Doug Bermel, Archery Trade Association Blake Butler, Trophy Rock Maggie Armstrong, Elite Archery Mike Bundy, Mathews, Inc.

50 Cover Story: Hoyt

Bill and Sherry Krenz

Hoyt is a leader in the world of archery. It long has been, its success based on a continual march of exciting new products, a trustworthy brand promise, a dealer-only commitment, an obligation to sound business management and seemingly more energy than any six other companies combined.

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40 New and Notable

Archery products with strong sales potential.

62 Bow Report: 2010 Mathews Z7 64 Learning from Success

Michaelean Pike

Firsthand business advice from today’s industry leaders.

112 Bow Report: 2010 Bear Attack 118 Field Test: Slick Trick Broadheads 120 Increase Sales with a Ladies-Only Night

Brenda Potts

ATA

83 2010 85 2010 88 2010

T r a d e

S h o w

Archery Trade Show—Show Floor Map Archery Trade Show—Show Information Archery Trade Show—Exhibitor Listing Inside Archery 4 January 2010

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Inside Archery â&#x20AC;˘ Volume 13 Number 1

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10 Inside Track Consumers Will Spend on Innovation

16 Inside Archery Dealer School Three Keys to Better Buying

20 ATA Action

Uniting the Industry to Benefit All

30 Industry News

Information that will keep you up to speed

on the latest news, events and people

in the archery industry.

44 SPECIAL REPORT: Mathews Retailer Business Show 114 Archery Industry Calendar 129 Marketplace 132 Solutions

Greg Staggs

Does Your Passion Show?

Inside Archery ( Vol.13, No. 1) USPS #024-412 is published ten times per year by Zebra Publishing Inc., 2960 N. Academy Blvd, Ste. 101, Colorado Springs, CO 80917. Periodicals postage paid at Colorado Springs, CO 80917 and at additional offices. Postmaster please send address changes to: Inside Archery, P.O. Box 329, Riverton, Utah 84065-0329.

Inside Archery 8 January 2010

Inside Archery 9 August 2009

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Inside Track Consumers Will Spend on Innovation There was an interesting article in the Wall Street Journal recently, the best business paper in the country. If you want to keep up to speed on the latest business trends, as well as the news, read the Journal. The article talked about consumer spending in this uncertain economy. “Consumer spending isn’t dead,” the article said, “it’s just becoming more selective.” If ever a sentence summarized where so many archery consumers, and especially high-end consumers, are sitting as we march into 2010, that is it. “The ability [of manufacturers] to provide consumers with new products is setting winners and losers apart.” The authors of the article cited the examples of Apple, Amazon, Ethan Allen, Verizon and Radio Shack. Apple and Amazon are leaping ahead with sales of new gadgets and innovative new technologies like smart phones and electronic book readers to scoop up consumer interest and dollars. Ethan Allen Interiors, on the other side of the coin, is struggling. They recently reported an almost 34 percent drop in sales. Their efforts, rather than new products, centered on gala storewide sales events. “When it comes to the expensive smart phone or the pricey end table, it is becoming clear that consumers will spend on the latest and greatest. Those companies that can satisfy demand for something new and innovative are more often providing an optimistic view of sales.” Flashy new consumer electronics seems to be one area where shoppers are willing to shove aside their economic worries and make cash registers ring. But companies must keep up. Verizon Communications recently posted a 30 percent drop in earnings as iPhone sales ripped into their wireless phone market. Radio Shack, however, which has focused on high-end wireless products, is up more than 40 percent of late. There’s a message for the archery industry in all that. Offer new, exciting products packed with genuine innovation and do well. Sit back, try to exist on the same-old-same-old and flounder.

Bill and Sherry Krenz Editor and Publisher Inside Archery 10 January 2010

Publisher & Founder

Sherry Krenz • sherry@insidearchery.com

Editor & Founder

Bill Krenz • bill@insidearchery.com

Associate Publisher

Travis Reginek • travis@insidearchery.com

Managing Editor

Michaelean Pike • michaelean@insidearchery.com

Assistant Editor

Dan Smith • dan@insidearchery.com

Contributors

Tracy Breen • Michael Corrigan • Patrick Durkin Bob Humphrey • Mark Kayser • Greg Staggs • Brian Strickland

Art Director

Ed Rother • production@insidearchery.com

Associate Art Director

Tara Reginek • tara@insidearchery.com

Graphic Designer Tyler Reginek • tyler@insidearchery.com

Circulation Manager

Heather Reginek • heather@insidearchery.com

Advertising Sales Administrator April Foley • april@insidearchery.com (877) 499-9988 ext. 115

Advertising Sales Reps

Travis Reginek • travis@insidearchery.com (877) 499-9988 ext. 152 Brandon Johnson • brandon@insidearchery.com (877) 499-9988 ext. 150

Accounting Manager

Pam Ludlam • pam@insidearchery.com (877) 499-9988, ext. 120

Office Manager

Tabitha Easterling • tabitha@insidearchery.com (877) 499-9988, ext. 128

Subscription Services & Change of Address: Inside Archery® Circulation Department P.O. Box 329 Riverton, UT 84065-0329 Phone: (877) 499-9988 ext. 151 • Fax: (801) 302-1675 subscriptions@insidearchery.com

Publication Office

Inside Archery® / Zebra Publishing Inc. 2960 N. Academy Boulevard, Suite 101 Colorado Springs, CO 80917 Phone: (719) 495-9999 • Fax: (719) 495-8899 info@insidearchery.com www.insidearchery.com Inside Archery® Copyright © 2010. All Rights Reserved by Zebra Publishing Inc. No part of this publication may be reproduced without written permission from the Publisher. Zebra Publishing Inc. is not responsible for researching and investigating the accuracy of the contents of stories published in Inside Archery® magazine. Readers are advised that use of the information contained in Inside Archery® magazine is with the understanding that it is at their own risk. Zebra Publishing Inc. assumes no liability for this information or its use. Zebra Publishing Inc. and Inside Archery® magazine assume no responsibility for unsolicited editorial, photography, or art submissions. In addition, no Terms and Conditions agreements for either unsolicited or solicited photography submissions are recognized by Zebra Publishing Inc. without being signed and returned by the Editor.

z Inside Archery® is a publication of Zebra Publishing Inc. Printed In The USA.

Inside Archery 12 January 2010

Dealer School We hear from many archery dealers about competition from the big box stores. One observation we hear over and over again from pro shop owners and employees is this: “They sell products at prices lower than what I can buy them for.” Consumers value expert advice and exceptional customer service, and many are willing to pay a higher price to make sure they get those things. But in a tough economy, it doesn’t hurt to ensure that your prices are as competitive as possible.

Three Keys to Better Buying

“

In a tough econ-

omy, it doesn’t hurt to ensure that your prices are as competitive as

”

possible.

You could just do what many companies do when faced with competition—slash prices. That, however, would eat into your profits and, as mentioned previously, your competition may be able to offer products at prices you can’t match without driving yourself out of business. So how do you keep prices competitive while still remaining profitable? The answer is to buy smarter. If you’re able to cut your own costs, you can pass along that savings to your customers without hurting your bottom line.

Find the Right Suppliers

Choosing the right suppliers is the first step to smart buying. Many manufacturers do not sell to box stores or create protected territories to ensure the success of their dealers. If you sell products from those manufacturers,

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you know that no other archery shop within a certain distance of your store can sell that brand. This is clearly a distinct advantage, especially if the brand you sell is promoted well to increase consumer demand. Aside from choosing to sell products from manufacturers who protect their dealers, you may also want to consider buying from distributors. Distributors allow you to order in smaller quantities than many manufacturers and can help you with fill-in orders during the busy season. If you’re a small shop with low inventory requirements, buying from a distributor means you can take advantage of their much larger purchasing power. If you’re a large shop, distributors can provide you with the sort of “just-in-time” ordering ability that allows many of the bigger discount stores to maintain the optimal amount of inventory. Whether you elect to order through a distributor or directly through the manufacturer, make sure that your supplier meets your needs. That means orders are shipped correctly and on time, the products you need are not consistently out of stock and your bills are accurate. If you start to notice frequent late or incorrect orders or if you find yourself unable to order the hottest-selling products because your supplier does not have them in stock, you need to reconsider who you buy from.

the more you sell, the better you both do. If you have a problem, your vendor has a problem. So, just as you would hope that your customers would come to you immediately if they encountered an issue that might affect their ability to continue buying from you, you should let your vendor know if you need assistance or feel you’re not getting

the best service possible. If you had a number of customers suddenly start returning a certain brand of broadhead because the blades were breaking, you would of course inform the manufacturer. But would you call your vendors to let them know that a big box store is opening a few blocks away from you? They might know of other archery pro shops who have

Dealer Survey Questions Archery dealer input is sought for the next Inside

Archery Dealer School. Your comments are invited on a variety of specific Dealer School topics. All you need to do is fill out and send in the easy-to-use Dealer School Response Card found on this page. Selected comments will be published in an upcoming issue of Inside Archery’s Dealer School. Your shop and location will be listed. In every issue a participating dealer will win a new Hoyt bow! To have a chance at this bow, all you have to do is participate.

Win!

a MAXXIS bow from

Work With Your Vendors

Your vendors should see you as a partner in their success. After all,

Inside Archery 17 January 2010

Th Montis Winn h’s er! Jenn

a Chr

Blevins Ar istisen Perryville,chery MO

Which is more important to you—that a manufacturer advertises his products to consumers or that he doesn’t sell his Dealer products to the big box stores? Which one Comment and why? The following are selected responses from the Inside Archery Dealer School Survey presented in our August 2009 issue. Are you interested in participating and possibly winning a FREE 2010 Hoyt bow in the process? See page 17 of this issue for more information.

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––-----

“

It’s more important to advertise. Advertising educates customers, and we have found that the educated customer spends more money on high-end products and appreciates the services of a true pro shop. As for the big box stores, I would rather they take care of the low-end spender.

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Rick Hellums • Archery Unlimited, Inc. - Prattville, AL

“

Both are important, but all of us offer some products that are sold in big box stores. It is critical that manufacturers advertise. The buzz created by a good advertising campaign creates customer buzz in our store. When a customer comes in and asks for a certain item, the sale is easy.

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Jim Yost • Clarence Archery - Snow Shoe, PA

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Both are important. We can’t compete for the most part with big box store prices. But advertising drives customers into our pro shop. And if they come once, they’ll want to come back. I guarantee it.

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Randy Riggs • Girts Archery East - Straughn, IN

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A manufacturer whose product is well-known in the consumer magazines will be asked for at the local dealer. As for the big box stores, if a dealer properly tunes bows and is well-known for his skills, he’ll be sought after by consumers and won’t have to worry as much about competition.

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William J. Offutt Jr. • Fox’s Sport & Bait Store - Frederick, MD

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It is more important that a manufacturer does a lot of advertising on a product. This brings the customer into the store. If you have the product there at that time, chances are good the customer will buy it and not worry about the price.

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Bob Jacobs • Straight as an Arrow Archery - Topeka, IN

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It’s more important to me that the manufacturer doesn’t sell to box stores. We can’t make a living changing strings or selling a sight. We need the bow sales also.

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Timothy Zaborowski • Lakeshore Archery - Lyndonville, NY

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Advertising is most important. Service is the key for small shops. If someone buys a brand from a box store, chances are he’ll still come to us for the service. A manufacturer’s ads help us sell the brands we can and do carry.

”

Dan Cain • Anchor Point Archery - Amery, WI

Inside Archery 18 January 2010

remained successful despite boxstore competition and be able to put you in touch with them. You should also call your vendors if you notice a competitor is selling a particular item for far less than you can sell it for, if you notice that your quality of service has begun to slip or if you will have trouble paying a bill. Your vendors can’t fix problems they don’t know about, so keep them informed of anything you feel they should know about.

Consider a Buying Group

Have you ever bought one of those giant jars of mayonnaise from Costco? You save a lot of money on mayonnaise buying in bulk, but that’s only helpful if you’re able to use it all before it goes bad. Some families have discovered that joining together into groups that buy food in bulk and then split it into more manageable portions gives them the same money-saving ability without the waste (or the need to find space in the pantry or refrigerator to house that surplus food). Buying groups operate in the same way. By joining together, small shops create the kind of purchasing power enjoyed by much larger stores. These groups are able to buy at a much lower cost-per-unit price, allowing their members to better compete with larger competitors. In addition, many dealers enjoy the fact that, with

some buying groups, they have one bill to pay instead of having to keep track of bills from numerous suppliers. Buying groups have other advantages as well. Some offer additional services to benefit members, such as merchandising, training and support. The Archery Range and Retailers Organization (A.R.R.O.) holds its own trade show, the Hot Show, each year the day before the ATA Trade Show, providing its members with special deals on items from participating manufacturers. The National Archery Buyers Association (NABA) also hosts its own buying show. Yes, buying groups have membership fees, and for some archery shops those fees may be cost-prohibitive. However, for many shops, the advantages of joining a buying group far outweigh the costs involved with membership. If you’re interested in joining a buying group, some groups to consider include the National Archery Buyers Association / NABA (naba-archery.com), Nation’s Best Sports / NBS (nationsbestsports.com), the Archery Range and Retailer Organization / A.R.R.O. (archeryretailers.com) and Sports, Inc. (sportsinc.com). Whether you opt to join a buying group or not, frequently reviewing your buying practices is one of the best ways to maximize your profit, remain competitive and improve your bottom line.

Has your store or shop ever considered joining a Buying Group? Why or why not?

Dealer

Comment

The following are selected responses from the Inside Archery Dealer School Survey presented in our August 2009 issue. Are you interested in participating and possibly winning a FREE 2010 Hoyt bow in the process? See page 17 of this issue for more information. ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Yes, we joined NBS. It is a good group to be with. We get a lot of good deals.

“ “ “ “ “ “

”

Shane Adams • Archery Outfitters - Nampa, ID

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----I have contacted a few buying groups, but their sales requirements are too high for a small-town store like mine.

”

George Heitzenrater • The Shooter’s Shop - Brockway, PA

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----We are members of A.R.R.O. So far it has been a good experience. We are able to get distributor pricing which makes it easier to compete with the box stores.

”

Jenna Christisen • Blevins Archery - Perryville, MO

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----No, not really. I guess that’s because I’m a small shop. But I would consider it if the opportunity presented itself.

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Mike Barrandey • Bowlero Archery - Van Horn, TX

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Yes. It all comes down to the bottom line.

”

Neal Kichne • Archery Unlimited LLC - Etna, WY

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Yes. We’re a member of A.R.R.O. It was one of the best things we ever did. It gives me the pricing of the box stores, so we buy at their level. It also gives me one easy bill to pay. We buy almost everything through the buying group. It is a must for a small business.

Joe Varlaro • Northern Duchess Archery - Red Hook, NY

”

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----We’ve considered it, but we felt the discounts on the items we carry were not substantial enough to justify the membership fees.

“ “

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Chip Binning • Binning Outdoors - Storm Lake, IA

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----No. We’re too small and haven’t been in business long enough.

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Maggi Gifford • Burr Oak Outfitters - Glouster, OH

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Action Uniting the Industry to Benefit All Great deals on products and new ATA initiatives to make the Trade Show more cost effective than ever are reasons enough to attend the 2010 ATA Trade Show, but the real benefit of the show is the boost it gives our industry and our sports. As the Archery Trade Association (ATA) prepares to return the industry’s Trade Show to Columbus, Ohio, for the first time in 10 years, every decision affecting the event is linked to the ATA’s overriding goal: “Uniting the Industry.” After all, there’s no greater unifying force than widespread success, and that’s what the ATA Trade

The ATA Trade Show’s core attraction is the depth and breadth of its exhibitors, dealers, buyers and distributors.

Show is all about. The Trade Show—which runs January 13-15, 2010, at the Greater Columbus Convention Center—remains the industry’s primary force for strengthening and growing our businesses. The ATA continually reminds its members that the Trade Show is your event. Whether you’re a retailer, buyer, distributor or manufacturer, your presence matters. No individual or corporation profits more from your attendance—and the show’s success—than our sports. That’s no empty promise. All show proceeds support archery and bowhunting through the ATA’s work with local schools, municipalities, state agencies, private organizations and individual archers striving to grow archery and bowhunting. And that’s why the ATA Board of Directors, ATA Dealer Council and ATA Sales Rep Committee encourage your input on the show. Granted, everyone on the show floor is motivated by competition, directly or indirectly. But the entire industry benefits when our shared objective is launching a solid business year each January by attending the Trade Show.

Investment Incentives

All ATA Trade Show proceeds support archery and bowhunting through the ATA’s work with local schools, municipalities, state agencies, private organizations and individual archers striving to grow archery and bowhunting.

To succeed in the long run, the Trade Show must attract a large, business-first contingent of exhibitors, dealers, buyers and distributors. This group will likely be motivated to attend the show each year as long as they reap financial returns on their investments of time and travel. Here’s just a few of the savings and moneymaking programs the Trade Show offers its diverse attendees: New this year is the “Big Buck Tags” program, a coupon book providing more than $4,800 in product discounts for every retail shop attending the show. Also new is “The Innovation Zone,” a special area reserved for manufacturers new to the industry who

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aren’t ready to invest in a full-size booth. This program allows them to display their innovative products on the Trade Show floor. “The Archery Trade Academy” is the ATA’s popular morning seminar series. These classes help boost your store’s profits by teaching the latest

sales programs, shooting tips, repair jobs and service techniques. Reduced hotel rates and free shuttle services have been negotiated by the ATA. Columbus delivered a wide range of hotel options, including several below $100, as well as free daily shuttle service to and from the

convention center. Discount coupons are available for nearby downtown restaurants. In addition, exhibitors can order their midday meals before the show and have them delivered to their booths. When the show closes each day, take a short walk to a restaurant to use your ATA discounts. Find more information about coupon downloads, order deadlines and discounts on archerytrade.org. Go to the Trade Show section of the site and find the menu tab devoted to restaurants. Exclusive onsite “offices” and the ATA Members Lounge expedite business or allow you to relax if you need to escape the hectic Trade Show floor. The lounge and Business Center are reserved for ATA members only. Those who drive to the Trade Show will find affordable parking nearby. The ATA realizes many attendees prefer to drive, so it carefully reviewed parking costs and availability near the Convention Center. Trade Show exhibitors offer show specials and aggressive pricing seldom found elsewhere. You’ll also enjoy straight talk and quick answers to business proposals, with little wasted time awaiting decisions. That’s because the ATA Trade Show delivers more access to the industry’s top manufacturers, inventors, engineers and sales staff.

It Just Makes Sense Although these comprehensive incentives provide many solid reasons to attend the show, programs and special deals don’t explain the Trade Show’s consistent success by themselves. Jay McAninch, the ATA’s CEO/president, says success springs from the show’s simple, fundamental foundation.

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“The premise is this: Let’s get everyone in the archery and bowhunting industry together in one place, at one time, for one big show,” McAninch said. “It’s just cheaper and more effective for conducting

business. If I hear one thing from many exhibitors and dealers, it’s that they don’t want to attend a lot of small shows each year. It costs them a ton of time and money every time they rent cars, buy airline tickets, stay in hotels

and eat at restaurants. All the while they’re wondering if the sales and deals will cost-justify their trip. The ATA Trade Show makes the most economic sense for our industry by putting everyone under the same roof for several days each January.” McAninch said the ATA’s strategy is to work with everyone already associated with regional shows, distributor shows or buying-group shows to encourage their participation in the ATA Trade Show. He believes the ATA Show could accommodate other shows much as it does the Archery Range and Retailers Organization (ARRO) buying group and the National Archery Buyers Association (NABA). ARRO holds its “Hot Sale” in the same facilities as the ATA Trade Show, which provides ARRO members direct access to the ATA show floor. NABA, meanwhile, holds part of its show at the ATA Trade Show, and then holds a separate event in Reno for its members from western states.

Making it Work McAninch believes the ATA Trade Show’s core attraction is the depth and breadth of its exhibitors, dealers, buyers and distributors. He likens the Trade Show to a shopping mall, which uses a group of core department stores and brand names as the main attraction and augments them with niche and specialty stores to become a destination for shopping. That’s one reason the ATA discontinued the Great Giveaway after a three-year trial. McAninch said the Giveaway was an incentive for attending the show, but he doubts it was anyone’s primary motivation. “During the Great Giveaway,

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everyone could come in after the show’s final night to socialize, take a load off, maybe win a prize and enjoy a concert,” he said. “But after evaluating everything, the ATA Board of Directors decided the Big Bucks

Program better addresses what most dealers want from the show.” The 2009 Trade Show survey, initiated by the ATA and conducted by Responsive Management, confirmed retailers were highly motivated to

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attend the show to save money on products. In fact, 68 percent of retailers attending the 2009 show identified this reason as very important. In contrast, only 19 percent attended to enjoy Trade Show evening and social events. The ATA also hopes to make it easier and faster than ever to register for the Trade Show by ramping up its Internet-based registration system. This could reduce the stress and uncertainty that often accompany paperwork, fax machines and the postal service. “This is the first year we made a full commitment to online registration,” McAninch said. “They can still fill out a form and fax it in, but we’re trying to help people become comfortable with online registration. This allows them to sign up for the show and reserve their hotel room without leaving their computer. And once they get to the show, all they’ll need to do is pick up their badges and go out on the show floor.” At the same time, the ATA is working to expand its influence in overseas markets by reaching out to international dealers, distributors and manufacturers. These international visitors and their guests now make up 15 to 20 percent of the show’s attendees. “We’re studying how to provide our international guests with a higher level of service to overcome language barriers while making it easier for them to get here, get through Customs and get their products into the country and onto the show floor,” McAninch said. As a result, the ATA is holding an international session the day before the 2010 Trade Show to identify and evaluate the various challenges. “This Continued on page 28

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is what we mean by being inclusive,” McAninch said. “We’ll discuss the status of archery and bowhunting around the world and what the ATA can and should do in working with the various organizations to help grow those efforts. We also need to better understand what international exhibitors, manufacturers, dealers and distributors expect from the Trade Show. We want them to enjoy the same experiences the rest of us consider routine.”

Insuring the Investment The ATA Trade Show has also attracted a growing number of state and federal wildlife agencies in recent years. Although agency representatives are relatively few at the show, their presence will likely grow as they continue to work with the archery industry to increase outdoor recreation. All proceeds from the ATA Show are “invested” in programs that grow archery and bowhunting. The primary recipients of this funding are state wildlife agencies, which also receive revenues generated by federal excise taxes paid by archery manufacturers. “The agencies are just as committed as we are to growing archery and bowhunting, and they’re familiar with grants and contributions from the private sector,” McAninch said. “They also have the stability to ensure our contributions are put to good use, whether it’s the National Archery in the Schools Program, Community Archery Programs or the After Schools Archery Program. And starting next year, they’ll be able to implement the ATA’s Explore Bowhunting program.” Explore Bowhunting is an educational program designed to spark an interest and passion for bowhunting in today’s youth. Through hands-on experiences, students gain confidence by interacting with the natural environment and strengthening their appreciation for wildlife and the outdoors. Meanwhile, the Trade Show allows agency staff to observe how the archery industry works. It’s also an opportunity to meet and learn more about archery retailers, who are well-positioned to support the school- and community-based programs. By attending the Trade Show, agencies better appreciate the industry’s commitment to growing archery and bowhunting over the long haul. “We’re in this together,” McAninch said. “The more we talk and improve our working relationships, the faster we’ll make archery a mainstream sport in the United States.”

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Industry News Crosman Corporation Announces Formation of CenterPoint Hunting and Outdoors Division

Crosman Corporation, international designer, manufacturer and marketer of a wide range of products for the shooting sports, announced today the formation of the CenterPoint Hunting and Outdoors Division. Initially, the division will offer archery and precision optics products but ultimately will grow to include a wider range of products.

“This move demonstrates our increased dedication to, and investment in, the hunting and outdoors marketplace,” says Crosman Vice President of Sales Steve Upham. Brad Webb, Crosman’s national sales manager agrees. “The formation of the CenterPoint Hunting and Outdoors division is a powerful statement to the industry that we are committed to growth in this category,” he says. “Our business units, product development teams and management have all listened to our hunting and outdoors customers and are responding with products that answer their wants and needs. This enhanced focus on hunting and the outdoors will be an important step for Crosman and for CenterPoint.” The CenterPoint Hunting and Outdoors Division will release its first new products in 2010. These new products include two new crossbows and a new predator line of hunting scopes and are designed to deliver more of what hunters need—power and accuracy— while providing cost-effective quality and performance.

Outside sales support for the new CenterPoint Hunting and Outdoors Division will be provided by Hudalla Associates, CenterPoint’s nationwide sales representative group of record for crossbows and crossbow optics. The new crossbows and scopes, as well as the entire line of CenterPoint archery and optics, will be on display at both the ATA Show in Columbus, Ohio, from January 13-15 and the 2010 SHOT Show in Las Vegas, Nevada, from January 19-22. Visit Crosman and CenterPoint at ATA Booth #1060 or SHOT Show Booth #13038. For more information on CenterPoint, log onto centerpointhunting.com or call (800) 724-7486.

Elite Archery’s New “Elite Promise” Provides Peace of Mind to Hunters and Archers

Elite Archery announces its Elite Promise, a revised Limited Lifetime Warranty as well as a groundbreaking new Hunt Guarantee on Elite bows. Coupled together, this promise demonstrates the depth of Elite’s commitment to its dealers and customers. Elite Archery stands behind the workmanship and overall quality of its bows through a Limited Lifetime Warranty. This Limited Lifetime Warranty is fully transferable and is valid no matter where the bow was purchased (new or used). This warranty covers the riser, pocket, limbs and eccentrics against defects in material and workmanship for the lifetime of the bow. The Limited Lifetime Warranty covers all bows manufactured by Elite Archery in the past and present. Even more revolutionary is the Elite Hunt Guarantee. Elite Archery is comprised of dedicated and passionate bowhunters who understand that accidents

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in the field happen. When a bowhunter is hours away from the nearest archery pro shop, even the smallest bow mishap can ruin a once-in-a-lifetime hunt.

But Elite shooters can now rest assured that, with the Elite Hunt Guarantee, their hunt is still salvageable. That’s because Elite Archery will ship their customers a loaner bow the very next day at no charge, no matter where they are or what happened to their bow, to use for the duration of the hunt. The loaner bow will arrive with the customer’s draw weight and length and will have a rest, sight and peep already installed. Tuned and ready to shoot, the bow will only need to be sighted-in with the customer’s arrows. For more information on the unique, dual-pronged Elite Promise, log onto elitearchery.com or call (877) 503-5483.

Human Energy Concealment Systems Announces New CEO

Human Energy Concealment Systems (HECS), a new innovator in the field of hunting concealment technologies, is proud to announce the addition of Scott Eastman as the company’s CEO.

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HECS, Scott Eastman was far and away my first choice. Scott has vast industry experience in all realms of the hunting market as well as strong relationships with vital suppliers both domestic and abroad. His past experience as vice president of PSE Archery and vice president of LimbSaver, as well as his valuable experience as a sales rep in the clothing industry, has prepared Scott to be the perfect individual to bring the exciting new HECS technology to the hunting public. Scott shares my vision for the HECS brand, and I am confident that with Scott’s leadership, HECS will be a major force in the outdoor apparel industry very quickly.” Hunters have long been tormented by the uncanny ability of game animals to detect the presence of humans. Recent research has found that animals are actually able to detect energies emitted by humans. Slinkard explains, “The heart and other muscles have been known to produce a significant electromagnetic field. This phenomenon can be measured by specialized meters that show major electromagnetic radiation spikes caused by increases in muscle intensity, such as those that occur when a hunter’s heart rate speeds up due to the excitement of a hunting situation. The real discovery was the scientific determination that animals are actually able to sense this radiation and use it as a means of recognition and detection.” HECS’ new line of 6th Sense Apparel features Energy Cloak Fabric, a specially designed material that blocks the majority of the electromagnetic radiation a hunter emits and increases a hunter’s ability to remain undetected. For more information, log onto hecsllc.com or call (541) 575-4327.

Going Bald for a Cure

The 2010 Baldy Awards ceremony and hair cutting will take place at the ATA

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—————— Top: Tim Mangum —————— Middle: David Blanton —————— Bottom: Eric and Curt Price —————— Archery-industry members are losing their locks for a good cause at the 2010 ATA Trade Show. ——————

Trade Show in Columbus, Ohio, on January 13 at 6 p.m. Volunteers will have their heads shaved to raise money for the Arnold S. Leonard Cancer Research Fund. This year’s volunteers include Eric and Curt Price of the Burt Coyote Company, Tim Mangum of Muzzy Products Corp. and David Blanton of Realtree. The ASL Cancer Research Fund supports cancer studies conducted at the University of Minnesota. Last year’s Baldy Awards raised over $70,000 for this important cause. For more information on the Continued on page 34

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ASL Cancer Research Fund, log onto aslcancerfund.org or call (612) 341-9498.

Hunter Safety System Partners with Shoot Like A Girl

Hunter Safety System, maker of the groundbreaking HSS harness, has teamed up with Shoot Like A Girl in an effort to get more women shooting safely.

A Girl to promote treestand safety, Hunter Safety System hopes to prevent treestand accidents among the growing numbers of female hunters. “With more than three million women hunting, this is definitely a group we want to reach,” said HSS Director of Marketing David Langston. “By partnering with Shoot Like A Girl, Hunter Safety System can provide information on life-saving products that best suit the needs of the women hunters and shooters.” For information on Hunter Safety System, log onto huntersafetysystem.com or call (877) 296-3528. For more information on Shoot Like A Girl, log onto shootlikeagirl.com or call (256) 520-3759.

ScentBlocker and Scent Shield to Host Annual ATA Autograph Party

Research has shown that nearly one in three hunters will fall from a treestand at some point in their hunting careers. Many of these falls will result in serious injury or death, tragedies that could be avoided through the proper use of the HSS harness. Shoot Like A Girl is dedicated to empowering women to participate confidently in shooting sports. This unique organization travels around the country hosting shooting clinics to show women the proper techniques and products that best suit women’s needs. Additionally, the Shoot Like A Girl website offers hunting tips, stories, photos, links and other information about shooting sports. By partnering with Shoot Like

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ScentBlocker and Scent Shield, the makers of distinguished scent-control products, have unveiled the outstanding autograph lineup for the annual ScentBlocker / Scent Shield Autograph Party at the 2010 ATA Trade Show. ScentBlocker and Scent Shield team up with an exceptional lineup of shows from a number of major networks such as the Outdoor Channel and ESPN. On January 13 and 14, ScentBlocker and Scent Shield will be hosting autograph signings at Booth #1024 at the ATA Trade Show. The lineup of hunters will be in and out from 2 to 3 p.m. to sign autographs and answer questions. The lineup consists of 16 of the top hunters in the industry, including David Blanton and Bill Jordan of Realtree Outdoors; Michael Waddell, Nick Mundt and Travis “T-Bone” Turner of Bone Collectors; Mark and Continued on page 36

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Terry Drury of Dream Season, Bow Madness and Wildlife Obsession; Pat Reeve and Nicole Jones of Driven TV; Bob Richardson and Larry Woodward of ScentBlocker’s Just Hunt and Outdoors in the Heartland; Jeff Ensor and Darrell Wright of Nonstop Hunting; Fred Eichler of Easton Bowhunting TV; Tom Miranda of Territories Wild and Whitetail Country; and Chuck Adams, the world’s best-known bowhunter. For more information, log onto scentblocker.com or call (800) 397-1827.

Industry Veteran Joins Dead Down Wind Team

Dead Down Wind, the maker of premium scent-prevention products, has announced the addition of David Billman as director of sales. Billman will report to Dead Down Wind General Manager Gary Reed and will be responsible for all national accounts, as well as the day-to-day sales operations of Dead Down Wind and its newest division, D2W Guide Gear.

David Billman

“I have known and worked with David for many years,” said Reed. “We think Dave is an important addition that closely ties to our continued growth and product expansion.” Billman is an industry veteran and has had an extensive career in the outdoor industry spanning over 23 years. For the first 11 years of his career,

Inside Archery 36 January 2010

Billman worked with Lohman Game Calls as national sales manager. Later, he worked with Outland Sports and Kolpin Outdoors, where he served as vice president of sales. Most recently, Billman worked as the national sales manager for Drury Outdoors. “I am thrilled to be working with such a great company and great product line,” stated Billman. “I am looking forward to serving the needs of the Dead Down Wind retailers and consumers.” For more information, log onto deaddownwind.com or call (888) 486-8339.

Club Red Set to Launch New Lines at ATA and SHOT Shows

Club Red will unveil two exciting new lines of licensed apparel at the ATA and SHOT Shows.

Co-founded in 1994 by Owner / President Jay Foxworthy and Vice President of Sales and Marketing Richard Gudzan, Club Red offers several popular—and profitable—lines of licensed apparel and headwear. Jeff Foxworthy’s Redneck Wear features good-natured, humorous graphics and has been a favorite with bowhunters since 1994. Meanwhile, Michael Waddell’s Bone Collector line offers edgy graphics designed for the next generation of hunters. Continued on page 38

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New for 2010 are The Crush line with Lee & Tiffany and the Racks & Rhinestones line by Bone Collector. The Crush line merges Lee and Tiffany’s passion for hunting with the old school, retro look of yesteryear and includes styles for both men and women. This trendy new line will be available in January 2010. The Racks & Rhinestones line by Bone Collector was designed especially for women. The fun feminine graphics are sure to appeal to women who are passionate about the outdoors. To see these exciting new lines for yourself, visit ATA Booth #631 and SHOT Show Booth #11212. For more information, log onto clubredinc.com or call (800) 947-1817.

Sword Acu-Site Under New Ownership

Rodney Notestine, owner of Treelimb Products, and business partner Brandon Gerken have acquired Sword Acu-Site.

Renamed Sword Sights, the company will be moving from Kentucky to Ohio. Sword’s commitment to producing quality, American-made archery sights, however, will remain unchanged. “Sword has an extremely strong dealer base and has been a solid sight company for many years,” explained Notestine. “We saw the opportunity to grow the company.” The Shorty, a new Sword model at an entry-level price point, will be introduced for 2010. In addition, Notestine and Gerken will be developing other new, innovative models. For more information, log onto swordsight.com or call (419) 956-0512. You can also visit Sword Sights at the 2010 ATA Trade Show at Booth #1007.

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New&Notable New & Innovative Products to Watch

Norway Industries 3.0 Fusion Vane 1

In 2009, Norway introduced the revolutionary Fusion vane, which blends two distinct polymers for the ultimate in both vane adhesion and durability. This year, in response to the demand for a longer version of the Fusion, Norway has created the 3.0 Fusion. This new version uses the same innovative polymer combination as the original 2.1 Fusion vane but features a 3-inch length for archers who prefer a longer vane. The unique design of the 3.0 Fusion minimizes overall mass weight and increases the surface area of the vane for less cross-wind interference, greater stabilization and exceptional arrow flight. The new 3.0 Fusion vanes are available in eight colors. For more information, log onto norwayindustries.com or call (800) 778-4755.

2 Tru-Fire T1 Fixed-Blade Broadhead

The T1 Fixed-Blade Broadhead from Tru-Fire utilizes a groundbreaking Spring Retention System to eliminate frustrating loose blades. With the patent-pending Spring Retention System, the .032 stainless-steel blades are placed in the ferrule’s blade slot and forced toward the tip by pressure from the spring, holding the blades securely in place. The T1 features an aggressive tip, a two-position blade-locking system and a 1.125-inch cutting diameter. The T1’s one-piece, solid steel ferrule provides exceptional arrow flight. For more information, log onto trufire.com or call (920) 923-6866.

BCY Trophy Bowstring Material 1

What do you get when you blend BCY’s 452X bowstring material with Gore Performance Fibers? The answer is next-generation Trophy bowstring material. New Trophy bowstring offers all the features archers have come to rely on in BCY’s 452X material, including improved arrow speed, no creep and vibrant-looking color combinations. But Trophy bowstring also offers less vibration, reduced noise and increased durability. Trophy is available in a full range of colors and is backed by BCY’s technical expertise and superior customer service. For more information, log onto bcyfibers.com or call (860) 632-7115.

2 T.R.U. Ball Bone Collector Beast

For 2010, T.R.U. Ball has taken the Short-N-Sweet, the favorite release of Michael Waddell and the Bone Collector team, and added a solid rod connection and an all-new 3- or 11-ounce trigger to create the Bone Collector Beast. The Beast features a quick-load, stainless-steel open-hook design that makes hooking the release to the string loop so quick and easy that the hunter never needs to look away from the target. The high-speed Beast sports a forward trigger to gain draw length for short-draw archers. A relaxed, comfortplus, swept-back trigger is also available. The Beast includes a drop-away globo-swivel connection with easy draw-length adjustments and can be purchased with either a black leather buckle strap or a camo Velcro strap. For more information, log onto truball.com or call (434) 929-2800.

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LimbSaver Proton 1

The Proton, LimbSaverâ&#x20AC;&#x2122;s flagship bow for 2010, offers a vast number of innovative new features and technologies. At just 3.8 pounds, the Proton sports a lightweight, streamlined riser profile. The 32.5-inch axle-to-axle length provides torque-free shootability and exceptional forgiveness, but the Proton shoots and feels like a much longer bow. The Proton also features new limb-forward pocketless technology, new high-performance split limbs and new patent-pending PowerLock Adjustment Technology. This exciting technology allows the user to make precise, 2-pound limb adjustments on both the top and bottom limb sets so that the limbs can be set to the same poundage or tuned separately for optimal performance. LimbSaver EverLast String Leeches and UltraMax LimbSavers with Next Generation NAVCOM material ensure that the Proton is unbelievably quiet and vibration-free. The Proton is capable of slinging arrows at speeds of 330 feet per second. For more information, log onto limbsaver.com or call (877) 257-2761.

2 Quality Archery Designs Ultra-Rest HD Bone Collector

Quality Archery Designs has partnered with Michael Waddell and the Bone Collector crew to introduce the special edition Ultra-Rest HD Bone Collector. The incredibly popular Ultra-Rest HD holds arrows securely, even when turned upside down. This total-containment drop-away rest utilizes Velocity Drop-Away Technology to ensure that the launcher will only drop away when the bow is fired, so archers can draw and let down slowly without launching an arrow. The Ultra-Rest HD also features innovative Lock-Down Technology, which eliminates launcher bounce-back for total fletching clearance, and Advanced Vibration Technology to minimize vibration and noise. The special edition Ultra-Rest HD Bone Collector features the stylish Bone Collector skull to make this rest look even deadlier. For more information, log onto qadinc.com or call (434) 846-5839.

Carbon Express Mayhem Series 4

Archers and bowhunters looking for an arrow with the perfect combination of speed, accuracy and penetration will love the new Carbon Express Mayhem series. The Mayhem incorporates K-360Â° Weave Technology, a new technology that provides exceptional spine consistency for improved accuracy and kinetic energy without adding excess weight. The Mayhem also features Bulldog Nock Collars and is available fletched with either Bohning Blazers or Norway Fusion Vanes. The Mayhem features a straightness of +/- .0035, a weight tolerance of +/- 1.0 grain and a spine selection tolerance of +/- .0025. Two versions are available: the Mayhem and the Built-In Weight Forward Mayhem Hunter. For more information, log onto carbonexpressarrows.com or call (800) 241-4833.

2 Campbell Video Editor

Who knows more about editing hunting footage than the Campbell Outdoor Challenge, the people who brought you The Sport of Filming Hunts? Now any hunter can create a professional-looking hunt video with the Campbell Video Editor. This introductory-level editing software package was designed specifically for hunters, by hunters. Even with no previous video-editing experience, hunters can use the Campbell Video Editor to turn raw outdoor footage into a video with transitions, titles, fades, outdoor sounds and menus. Once the user has mastered the basic software, he or she can purchase upgrades for additional editing capabilities. For more information, log onto campbellcameras.com or call (877) 384-3337.

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New&Notable Goat Tuff Opti-Vane 1

Goat Tuff Products utilizes patented Fusion Technology from Norway Industries to create the innovative new Opti-Vane. Like the Fusion Vanes, the Opti-Vane blends two distinct polymers together—a soft polymer for the base to optimize adhesion and a stiffer polymer for the blade for superior durability. The Goat Tuff Opti-Vane features a modified parabolic profile and light weight for unmatched flight characteristics. This incredibly accurate 2-inch vane is available in six colors. For more information, log onto goattuffproducts.com or call (520) 742-1701.

2 Bad River Outdoors Tagged-Out Crossbow Sight

With more and more hunters taking advantage of increased crossbow-hunting opportunities, crossbows and crossbow accessories have become profitable product categories for archery pro shops. The new Tagged-Out Crossbow Sight from Bad River Outdoors is durable and weatherproof, with a glow-inthe-dark finish for low-light shooting conditions. The Tagged-Out features bright fiber optics and a built-in deer rangefinder that provides instant, handsfree ranging ability up to 50 yards. The Tagged-Out works equally well on the 3D range as in the woods. This rugged sight comes with a 100-percent lifetime guarantee and is available in models to fit a number of different crossbows. For more information, log onto badriveroutdoors.com or call (989) 642-2345.

Próis Hunting Apparel Ultra Hoodie 1

Since 2008, Próis Hunting Apparel has been designing comfortable, functional hunting clothing specifically for women. This year Próis promises to introduce a number of new high-performance garments to improve the outdoors experience for female hunters. One of the most versatile of these garments is the Próis Ultra Hoodie. The lightweight Ultra Hoodie can be worn alone on a spring turkey hunt or layered under a vest or jacket for extra warmth in cooler weather. The Ultra Hoodie’s polyester birds-eye wicking fabric wicks away moisture to keep the wearer warm and dry, while the athletic design and thumbholes at the cuff line provide precision of movement. Front zippered pockets securely hold keys, game calls and cell phones. The ultra-soft, snag-resistant Ultra Hoodie is available in Realtree AP HD and Advantage Max-1 HD. For more information, log onto proishunting.com or call (970) 641-3355.

2AMS Lady Hawk

Bowfishing is a perfect sport for entry-level and experienced archers alike. Rather than sitting alone in a chilly November treestand, bowfishing enthusiasts can enjoy sunny days on the water with friends and family. For 2010, AMS makes it even easier for women to get involved in this fun, family-friendly sport with the Lady Hawk. This new bowfishing bow offers all of the features of the AMS Fish Hawk but comes in an attractive Pink Mothwing Camo. This single-cam bow features minimal letoff, a 35.5-inch axle-to-axle length and a 30- to 40-pound draw weight. The Lady Hawk is available in a package that includes the AMS Retriever Pro and the AMS Wave Rest. For more information, log onto amsbowfishing.com or call (888) 541-7657.

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“It’s about the retailers,” said Matt McPherson of Mathews, Mission Archery, Genesis and Lost Camo. “Everything about the 2010 Mathews Retailer Business Show is centered around helping the nation’s leading archery retailers become more competitive and more profitable.” Hosted by Mathews, Inc., the 2010 Mathews Retailer Business Show was held on December 7-9, 2009, at the Chula Vista Resort in beautiful Wisconsin Dells, Wisconsin. “This was the second year for the Mathews Retailer Show,” said Show Coordinator Shannon Davis, “and growth was evident everywhere. There were more retailers and vendors than ever. Retailer attendance was up with over 360 separate retail businesses turning out for the show. That number included leading retailers from all across the United States, as well as from Canada, Mexico, Europe, New Zealand and Australia.” “I drove ten hours to be here,” explained Hershel Holly of Bucks and Jakes in Boonville, Indiana. “We really appreciate the personal attention we get at this show and the fact that we are able to see and order new products at great prices before anyone else. Everything Mathews does impresses us, from the exciting new bows they roll out each year to this early business show,

which helps us dial in on unique products that boost our sales and profitability.” “Since the show is for retailers,” Davis adds, “each retail establishment attending the show this year received a very special 2010 Limited Edition Mathews Z7 bow personally signed by Matt McPherson. In addition, retailers and vendors receive a wonderful, free lunch on show days and a complimentary dinner on Tuesday evening. For those who flew in, we offered a free shuttle to the show location from the Madison airport and shuttles to the Mathews plant in Sparta, Wisconsin, for plant tours. Hundreds of retailers also took advantage of the series of world-class business and archery-technical seminars presented at the show.” Exhibitor participation at the 2010 Mathews Retailer Show was also up, with a grand total of 87 premium exhibitor companies talking one-on-one with enthusiastic retailers all across the show floor.

Bill and Sherry Krenz 1 • Ed Humpert of Bad River Outdoors discusses with a retailer the advantages of the innovative Tagged-Out hands-free rangefinder. 2 • Mathews President Matt McPherson shows the hot new Mathews Z7 to Inside Archery’s Travis Reginek. 3 • Showgoers got a first-hand feel for the new 2010 Mathews bows at the shooting lanes.

1 3

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1 • Charles Pella (right) of Paradox Custom Braided Cord Products describes the properties of his Braided Cord Bow Slings. 2 • Retailers had the opportunity to learn more about the 2010 Mathews lineup from their Mathews customer service representative.

3 • Kevin Fry of Quality Archery Designs was on hand to show retailers the special edition Ultra-Rest HD Bone Collector. 4 • Sword Acu-Site is under new ownership and representatives were on hand to show the company’s latest products. In the booth are (left to right) Chris Cornett, Brandon Gerken and Rodney Notestine.

5 • Retailers were eager to see and handle the 2010 lineup from Scott Archery and Custom Bow Equipment. 6 • Eric and Tappi Osmonson of Ozzie’s Outdoors in Presco, Iowa, pause to peruse the quality sights and stabilizers of Viper Archery Products.

7 • Inside Archery’s Dan Smith gets the latest on quality stabilizers from Marty Herman of Hi-Tek. 8 • Richard Millunchick (left) and Ron Schofield (center) take orders from dealers for the Roscoby Riser Cam, the hands-free bow-mounted camera that allows bowhunters to record vivid footage of their hunts. 9 • Power Pleat’s Jim Crane won a brand new ATV with this shot made with a Genesis bow at the Mathews Tuesday evening dinner event.

10 • Doug Niedrich of Quik Camo demonstrates the Quik Camo hat, a simple but effective way to stay hidden.

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1 • Nunzio and Fina Marino of Archery Engineering Products show off their newest stabilizers to Dave Insognia and Rich Paglio of Bowhunters Plus. 2 • Brandon Reyes of T.R.U. Ball and AXCEL talks sights with Inside Archery’s Brandon Johnson. 3 • Steve Tentler (right) showed dealers Tru-Fire’s latest releases and the exciting new T1 Fixed-Blade Broadhead.

Lennie Rezmer of Carbon Express elaborates. “This early Mathews Business Show allows us to talk one-on-one in a relaxed setting with many of today’s best archery retailers. That gives them and us a clear head start into the new year.” “We attended the first Mathews Show last year, and we were excited to be back again this year,” said Kwikee Kwiver’s Leo Grant. “This show is an excellent proving ground before the year actually starts, providing us a chance to debut new products, while supplying us with a good, early read on dealer attitudes and ordering patterns.” “The sort of first-rate retailers that attend this show are often the ones that pioneer new products in their respective areas,” adds Joe White of Robinson Outdoors. “They’re trendsetters and it’s a great opportunity for us to work with them to boost their

competitiveness in the marketplace with unique, new products.” The Tuesday evening dinner, hosted by Mathews, proved to be a gala event with great food, archery competitions for everyone and prizes that ran from bows and hunts to ATVs. Keith Jennings of Lost Camo and Mathews summed things up. “This show, Mathews, Mission, Genesis and Lost Camo are all about helping archery retailers become more successful. We’re doing that by providing retailers with access to exclusive, unique, quality products from a wide variety of carefully selected manufacturers. Savvy retailers benefit by becoming more competitive in today’s market. In-the-know manufacturers benefit by working with today’s best and most knowledgeable archery retailers. The Mathews Retailer Business Show brings both together.”

1 • Brian Anderson of G5 explains the benefits of G5’s quivers to an interested dealer. 2 • Few people know deer pee as well as Mrs. Doe Pee’s Judi Collora. Between Judi’s knowledge and her passion for her products, it’s little wonder that Mrs. Doe Pee’s has long been a favorite of dealers and bowhunters alike. 3 • Archers who shoot high-speed bows need a target durable enough to take the hits. James Daugherty shows off the 2010 Magic Stop Monster Target.

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1 • The 2010 Carbon Express arrow-shaft lineup is full of exciting new innovations. Here, Lennie Rezmer (right) explains the company’s new K-360° Weave Technology, which results in superior spine consistency and better kinetic energy downrange. 2 • Dealers flocked to the G5 booth to see the latest in advanced G5 sights, like this one demonstrated by Jason Fuller. 3 • Mickey Geracitano was on hand to talk to dealers about the many ways working with Pape’s Archery can help them remain competitive even in a tough economy. 4 • Michael Mathews of KutMaster answers questions about the company’s top quality sharpeners.

5 • Lighted nocks help bowhunters see their arrow’s flight path and avoid lost arrows. Eric Price and Carmen Williams of the Burt Coyote Company were at the Mathews Retailer Show to showcase ultra-bright Lumenoks. 6 • Tom and Karla Thork of Stalker Archery are all smiles at the Mathews Retailer Show. 7 • Alan Albertson (left) of Mathews and Mission explains the latest bow features to Gene Culver of Bent Arrow Archery.

8 • Bitterly cold temperatures can spoil any hunt. Luckily, Tom Schneider (left) and Jay Elioff were on hand to demonstrate the incredibly warm Heater Body Suit.

9 • If you’re looking for quality fletching supplies, the crew from AAE can help. From left to right are Nina Hinton, Lou Leamont, Dan Fisher and Amber Hudson. 10 • Josh Byrd and Tim Humphrys of Cobra presented the company’s rugged, ultra-bright sights.

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P E OP L E

The Power of

Archery Industry Members Participating in the Sport

Corrine Yohann Marketing Communications Specialist—Mathews, Inc. Wisconsin Whitetail Bow: Arrow: Broadhead: Sight: Release: Quiver:

Mathews Passion Carbon Express Maxima G5 Striker Vital Gear T.R.U. Ball Mathews Arrow Web

Mike Bundy Warranty Technician—Mathews, Inc. Wisconsin Whitetail Bow: Mathews Z7 Arrow: Carbon Express Maxima 350 Mathews Edition Broadhead: NAP Thunderhead Sight: Toxonics Lost Camo Rest: Mathews DownForce Quiver: Mathews Arrow Web

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Participation Doug Bermel Shooting Coordinator for Disabled Archers— Archery Trade Association South Africa Blue Wildebeest Bow: Horton 175 Legend Arrow: Horton Broadhead: Wasp Boss Bullet 100

Blake Butler Western Sales Manager—Trophy Rock Ohio Whitetail Bow: Arrow: Broadhead: Sight: Rest: Clothing:

Maggie Armstrong Director of Communications—Elite Archery Kansas Whitetail Bow: Arrow: Broadhead: Sight: Pack:

Elite GT500 Easton Lightspeed 500 G5 Striker 100 Cobra GamePlan Gear Spot-N-Stalk Clothing: Prois Women’s Apparel

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Mathews XT Carbon Express Grim Reaper Sims Prism Sims Shadow ScentBlocker

The longer we’re in the archery industry, the more we’re convinced that the most important difference between one company and another—between the leaders and the followers— is energy. Energy is the source of everything. Energy creates enthusiasm and breeds determination. Energy is the stuff that generates true purpose. Energy moves mountains. Energy also reveals itself in things like true innovation and an unwavering brand promise. Energy is excitement. It’s passion. It’s heat. One of the best examples of this energy in archery today is Hoyt.

Hoyt is a company on fire.

“I sell all the top bow brands,” the dealer told us, “but throughout this last year the clear winner in my shop was the Hoyt AlphaMax. More than any other high-end bow, the 2009 AlphaMax offered what my customers wanted. It was lightweight, smooth-drawing, vibration-free and impressively fast. Its design was also just plain cool.” Hoyt is an archery company with a long history of cool. It’s the company that developed and introduced such landmark product innovations as synthetic compound cable systems, more durable carbon and laminated multi-layer glass limbs, direct-mount two-piece bowquivers, improved cable guards with inside slides, reducedtorque split limbs, stronger TEC risers, easier-to-tune cam & ½ eccentric systems and a whole lot more. On the product-innovation front, Hoyt has long been a passionate leader. “We’re proud of Hoyt’s inventive reputation,” says company President

Randy Walk. “Continual, meaningful and exciting product innovation has been a Hoyt hallmark for decades. That’s key. But there’s even more to our longevity and success. The Hoyt formula is really based on three things. First is that drive for cutting-edge, impactful new products. Second is our resolute commitment to our many dealers and consumers. We never want to let them down. And third is our obligation to sound business management. All three core devotions fuel the Hoyt fire.” Hoyt’s steadfast commitment to its widespread dealer network and its many consumer fans is almost legendary. “We steadfastly believe that independent local dealers are the key to the long-term success of archery,” Walk states. “It’s local dealers that tend to spark initial interest in archery. They teach people to shoot and they promote archery on the all-important grassroots level. The big box stores, even the mail-order firms, don’t do that. They can’t. Dealers shoulder that load, and we feel we need to make sure that those local shops do well and stay healthy. That’s why Hoyt has long been dealer-only. In

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fact, we pioneered the concept way back in the 1980s. “At the same time, we know our own company has to be successful as a business. We know that if we don’t protect our bottom line, if we’re not profitable and financially strong, we won’t be able to support all those dealers and satisfy all those consumers. We won’t be able to hire and keep the right people, invest in all that new-product development, all that engineering and designing, all those bold and bright marketing campaigns and more. “It’s like a three-legged stool. Each leg—exciting new products, our dealer-support commitment and sound financial management—is crucial to the creation of a solid platform. ” To keep that platform secure, the words “brand promise” are used a lot within the Hoyt walls. “For everyone at Hoyt,” declares Walk, “it’s personal. We’ve created a strong brand in Hoyt, and fundamental to that is a brand promise that says that we will deliver only great products. We won’t hoist shoddy or questionable items onto our customers, and everything that carries the Hoyt name will perform exactly as advertised. That’s our ongoing, personal promise to every one of our dealers and consumers. That unwavering brand promise, we’re told, is what sets Hoyt apart. Dealers and end-users have come to rely on Hoyt for the sort of true technology, performance, quality and durability that today’s discriminating archers crave and deserve. Everyone hates to buy a product only to discover that it doesn’t perform or last as promised. We go to great lengths at Hoyt to make sure that doesn’t happen.

That is the brand promise of Hoyt.” On the surface, the Hoyt concept of continual, exciting product innovation is pretty simple––offer new and better products each and every year. But getting there, for any company, isn’t easy. “That effort, at Hoyt, begins with the right mindset, input, ideas, engineering and designing,” Walk explains. “To begin with, we work very hard to make sure that everyone at Hoyt knows, appreciates and understands the seriousness of our commitment to our brand promise. That creates a certain mindset within the company, a way of thinking that directs our every action. We’re aided in that by having so many serious archers and bowhunters in our ranks, something that didn’t just happen. In all cases, we look for qualified people to fill positions, but we also look for archery interest and experience. Employee archers can relate to customer archers. Chances are, they understand what a good archery product is and what a bad archery product is. And because they’re archers themselves, they will bend over backwards to ensure that Hoyt’s products are always the best. We see that today from key people in every area of our company.” Market surveillance is always a key element in trying to accurately determine directions for new-product development. Randy Walk explains how that works at Hoyt. “For the most part, what we try to do is create opportunities for a free flow of information and input from all directions. We constantly talk

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with our dealers, staff shooters and consumers worldwide, listening closely and recording their feedback, concerns and ideas. We also capture input from the super-serious archers and bowhunters within our walls. These are often employees who––like myself––eat, sleep and breathe archery. Many shoot before and after work, testing and evaluating archery gear of all sorts. I, for example, have test ranges both in my home’s backyard and basement. Rain or shine, I can be found shooting bows and testing accessories practically seven days a week. It’s a rare day that I don’t shoot at least a hundred arrows. “From all that constant input we develop ideas that fall into certain patterns. Primarily, we look for ideas that solve longstanding problems and/or offer distinctly different approaches to things. New-approach ideas particularly appeal to us. Being a follower has no appeal to us. We enjoy the road less traveled. In fact, we talk a lot internally about ‘off-roading.’ Where other companies seek the me-too comfort of the highway, creating bows that look like everyone else’s bows, we like to go off-road, going where no one has ventured before to create something truly unique and truly new. In those efforts we’ll often pursue a wild idea just to see

if it can be done. Then, if we do discover that the idea has merit, we’ll redirect our efforts to apply that concept or approach to an actual product. “The next step, then, is to actually engineer the idea to make it work. I believe we’re the strongest company in archery when it comes to engineering. And I don’t say that because we necessarily have the best or the most engineers, although our engineering staff is both exceptional and relatively large. I say that because we’ve developed the ability to apply the science. My engineers hear that from me all the time. We don’t simply create products or components because we think something might work. We engineer things, utilizing all the science, computer modeling and technology available. “Only after a product has been professionally engineered to meet our rigid standards of performance and durability do we move that product into what we call the design phase. In the design phase, we focus on such things as product aesthetics and market acceptability. This is an important phase as no one likes an ugly, bulky, overly heavy, inconvenient-to-use product. Within this phase we also work on the best ways Continued on page 56

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to manufacture the product.” In that structured, phase-by-phase manner, Hoyt continually develops exciting new archery products to fulfill its brand promise and keep the Hoyt fire burning. Last year the Hoyt AlphaMax was an inferno. It set sales records and satisfied dealers and consumers from coast to coast. But last year was a tame year when compared to all that Hoyt is debuting in 2010. Right across the board, in every bow category, Hoyt is launching new technology and new models guaranteed to burn up the me-too road. “For 2010,” says Walk, “we have a next-generation concept

bow called the Carbon Matrix that has to be seen and shot to be believed, a new flagship bow called the Maxxis, a new ultra-fast bow in the AlphaBurner, a better women’s bow named the Vicxen, two new record-breaking target bows code-named Contender and a new Formula Series of world-class competition recurves that are smoother, faster and more accurate than ever before. From one end to the other, the 2010 Hoyt lineup is on fire. “The exciting Hoyt Carbon Matrix was about 15 years in the making. While other bow companies have built and offered

Inside Archery 56 January 2010

carbon risers on compound bows, none have really worked out or been long accepted. I think that the biggest part of the failure of those risers was that they weren’t well engineered. In fact, they were mostly just designed. Most were simply patterned after metal risers, and that proved a huge mistake. They tended to flex too much, they vibrated alarmingly and most didn’t hold up well under the stresses of the typical compound bow. Carbon proved to be a completely different animal. “We’ve been working on advanced carbon risers for compound bows for well over a decade, experimenting with every imaginable application of this unique material. Three years ago we identified a new and innovative carbon-structure approach that would finally satisfy the requirements we had set for both the engineering and the design sides of the project. The carbon riser we envisioned had to be ultra-stiff and strong, vibration-free, lightweight and visually exciting. We spent the last three years applying and perfecting that new technology to successfully accomplish every one of those objectives. “What we ended up with is revolutionary. It’s different from any bow riser ever offered, and it’s specifically engineered to capitalize on the unique properties and characteristics of carbon. In addition, as it so happened, the unique structure of the riser is so visually exciting that the design side of the project pretty much took care of itself. “The 2010 Hoyt Carbon Matrix is without question the toughest compound bow we have ever built. And yes, that’s a bold statement. But the data backs it up. Our standard new-bow torture testing is the most rigorous in the archery industry and is predicated on our brand promise,

which is that we will offer only products that our customers can count on. We know full well that companies come and grow on new products. But they also come and go on product failure. Our standard new-bow testing procedures include both torturous cycle-fatigue testing and dry-fire testing. “Our cycle-fatigue testing includes drawing and letting up a 30-inch, 80-pound bow on a machine over one million times. Even more surprising is our dry-fire testing. We expect any new Hoyt compound bow riser to be able to withstand 1,500 dry-fires without even a hint of a problem. “In the past, the few carbon risers that were made available by others did not prove particularly durable. We knew that stigma was out there, and we were bound and determined to engineer the Hoyt Carbon Matrix to dispel any and all durability concerns. And that’s just what we did. “The final Carbon Matrix design sailed through our cycle-fatigue and dry-fire testing with ease. But we didn’t stop there. We went as far as to drive a full-sized truck over a finished Carbon Matrix riser… with no damage. We even purposely cut into the riser’s carbon tubes with a band saw and then subjected the bow to our standard 1,500 dry-fires, and the riser still passed with flying colors. “The 2010 Hoyt Carbon Matrix truly is the most advanced compound bow in the world.” Next up is the new-for-2010 Hoyt Maxxis, which is available in 31- and 35-inch bow lengths. “Hoyt is a company that moves forward, and in spite of the fact that the 2009 AlphaMax was proven in the field to be a spectacular bow, we were convinced, after working with that bow for a year, that we could make it even better. The result is the 2010 Hoyt Maxxis. We focused on a couple of key areas in which we felt significant improvements were possible. One was the idea of a roller cable guard. Roller guards actually date back decades, but most possessed problems. Typical side-by-side roller guards often negatively impacted the way the bow drew and they imparted lateral (sideways) torque to the riser. We started with the fresh idea that our roller guard wouldn’t suffer from either of those longtime drawbacks. The Maxxis features the results of that effort in the form of our new, patent-pending In-Line Roller Cable Guard System. The new Hoyt In-Line Roller Guard on the 2010 Maxxis reduces noise and friction, while improving bow efficiency and eliminating torque to the riser. “At the same time we redesigned the limbs for the Maxxis to work in perfect concert with the new In-Line Roller Guard. Called the XTS ARC Limb System, these new limbs are specifically engineered to provide for more even and uniform stress over the arc of the limbs, which allows us to preload each limb more than normal, and as a result, pick up performance and knock out vibration. The result is that the 2010 Hoyt Maxxis is actually a smoother, quieter and more efficient bow over the 2009 AlphaMax. “There exists a certain percentage of archers who crave maximum arrow speed. But historically, super-fast bows have come with a specific set of nagging disadvantages. Most were harsh to draw and torque-prone. Many were also loud and delivered unpleasant shot vibration. The 2010 Hoyt AlphaBurner solves all of those problems. It’s a better ultra-fast bow. The new Hoyt AlphaBurner is the smoothest, most accurate, most Continued on page 60

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vibration-free 340 feet-per-second bow on the market today. It features untouchable Hoyt technology and is pleasantly surprising to every speed-bow fan who picks it up. “One of the core Hoyt philosophies has long been that we will engineer, design and offer serious bows for every sort of archer. Historically, bows built specifically for women were simply shorter and lighter in physical weight. But what we discovered through market research was that most female archers actually wanted the exact same things in a bow that the men did, namely high-performance, exciting bows at their specific draw length. So we engineered the new 2010 Hoyt Vicxen to be a better performing bow at shorter draw lengths. At the same time, we were able to create a lighter mass-weight bow with an easy-adjust modular cam system and wrap it all up with a more economical price tag. The 2010 Vicxen, which is now being endorsed by Vicki Cianciarulo, is the first perfectly built bow for the female archery market. Just days after Vicki received her new Hoyt Vicxen, she shot her biggest bull elk ever and now can’t say enough good about her new racy Vicxen.” Hoyt’s brand new Contender and Contender Elite replace the company’s Pro Elite and Ultra Elite bows, which have dominated worldwide target archery. “What we did,” says Walk, “was take the advanced pocket system that we had developed for the AlphaMax last year and integrated it into the two new-for-2010 Contenders. The pocket system on any bow is super important in maintaining perfect alignment of the bow’s limbs with the bow’s riser. Perfect alignment translates straight into better accuracy. The new airtight, zero-tolerance limb-pocket system is so much better that it just made sense to roll it into the world’s best target compound bows, the new Hoyt Contenders. “World-class competition recurve bows have long been another

important mainstay in the overall Hoyt bow lineup. Our advanced recurve bows have consistently won national, international and Olympic archery competitions around the globe. In fact, for decades our competition recurves have remained the standard worldwide, and the Hoyt Dovetail Limb Attachment System has proven to be the most accepted and widely used limbattachment system in the rarified world of competitive recurve archery. Over the decades we’ve continually improved that system, but for 2010 we’re leaping it forward in an evolutionary jump engineered and designed to take competition recurves to an all-new level. “With the new 2010 Hoyt Formula Recurve Series, the overall engineering goal was to dramatically improve the accuracy of the limb-attachment and alignment system, while at the same time enhancing load distribution across each limb to make the Formula Series bows draw even smoother. “Competition recurve shooters typically take their bows apart every time they use them. The new Hoyt Formula Paralever Takedown System allows them to reassemble their bow every time with perfect limb alignment. That’s a huge advantage for those archers. At the same time, the new Hoyt Paralever System improves limb-flex pattern, making the bows smoother to draw at all draw weights. Because the new Hoyt Formula System results in a smoother, nostack draw, many archers are discovering that they’re able to shoot a bit more draw weight than they’re used to and thereby pick up additional performance. The new Hoyt Formula Series competition recurves now represent the most advanced and accurate recurve system in the world. It’s all part of how Hoyt offers better bows.” Hoyt is a leader in the world of archery.

It long has been, its success based on a continual march of exciting new products, a trustworthy brand promise, a dealer-only commitment, an obligation to sound business management and seemingly more

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energy than any six other companies combined. The world belongs to the energetic. For more information on Hoyt and its products, log onto www.hoyt.com or call Hoyt at (801) 363-2990.

M a r k e t

T r e n d s

Bow Report By Bill Krenz

2010 Mathews Z7 C

hange comes slowly…unless you’re Mathews. Over the years Mathews has developed a knack for quickly changing things for the better. One cams, parallel limb designs, harmonic riser dampers, string suppressors, innovative roller guards and a whole lot more have marked the path that Mathews Inc. has blazed across the archery industry. In a very real sense, the 18-year history of Mathews is a story of ever-changing innovation and improvement. It would be easy to make the case that 2010, and particularly the new Mathews 2010 Z7 bow, puts an exclamation point on that quickchange Mathews notion. The new Z7 represents a remarkable departure in appearance from all previous Mathews compounds. Its Grid Lock riser is striking, as is the bow’s new Reverse Assist Roller Guard, new Z7 Solocam System, new Slim Fit Grip and even the bow’s new Monkey Tails. Then there’s the Z7’s new twist on performance. For years Mathews bows have been smooth, quiet and convincingly fast. That developed legions of fans. Then last year, Mathews introThe new Mathews Z7 features a brand new Grid Lock duced the Reezen 7.0 and 6.5, the fastest singleriser system that is stiffer, stronger and lighter than cam bows ever developed. Chronographs sizzled ever before. Near the bottom of the riser is an on-board Harmonic Stabilizer to squelch shot vibration. and speed enthusiasts loved them. But arrow speed is rarely free, and some lamented the stiffer draw of those faster bows. Addressing those concerns while continuing to improve things across the board became the 2010 Mathews push and directly resulted in the astonishing new Mathews Z7. The Z7 is a smoother-drawing bow, remarkably shock-free and quiet, while delivering exceptional arrow speed. In other words, the 2010 Mathews Z7 is exactly the change that bowhunters ordered and Mathews envisioned. And that change comes with a brand new look and flair.

How It Shoots

How a bow draws (and lets down) can directly affect how pleasant that bow is to shoot. But it also affects its speed. Exceedingly fast bows, by mechanical necessity, typically feature stiffer, There’s a new grip on the 2010 Z7. It features a thinner sometimes even harsh, draws. Most bowhuntthroat and smaller profile in addition to a red center line that makes initial bow setup and tuning easier. ers can get used to that if they want to. The glitch is that many don’t. Many bowhunters simply prefer a much smoother-drawing bow. Longtime Mathews admirers are correct in pointing out that the 2005 Mathews Switchback and the 2007 Mathews Drenalin were wonderfully smooth-drawing bows. But those models were also a good bit slower than, say, last year’s Reezen. In my own direct Bow Report comparisons, the 2009 Reezen 6.5 shot roughly 20 feet per second faster (!) than the smoother-drawing 2005 Switchback.

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The price was a stiffer draw. So where does the 2010 Z7 fit into that comparison? I find it slips right into the middle. The Z7 is about 10 feet per second faster than the Switchback and about that same amount slower than the stiffer-drawing Reezen 6.5. That means that the Z7 delivers exceptional arrow speed with a draw pattern that falls comfortably about halfway between a Switchback and a Reezen. To me, the Z7’s draw feels great, blending smooth with power. What also feels great on the Z7 is the bow’s new Slim Fit Grip. This new-for-2010 grip fits me better than any Mathews grip before. It’s thinner in the throat and narrower through the palm swell. My hand seems to slide into it more naturally. Everyone likes bows that deliver. At the shot, the 2010 Mathews Z7 delivers like a champion. It’s wonderfully fast and a whole lot more. The “more” is almost startling and includes an excellent balance, an almost complete lack of handshock and a very quiet shot. Bow balance is important to me. A well balanced bow aims steadier and, for me, tips slightly forward upon release to promote a better follow-through. Equipped with a sight, a rest and a loaded Mathews two-piece bowquiver, my test Z7 balanced perfectly. That helped me shoot better. The Z7 also enables you to customtune bow balance—see Harmonic Stabilizer under “Key Features and Benefits.” The Z7 is effectively dead in the hand upon release. It just doesn’t move, jump or vibrate. I found that allowed me to relax more throughout the shot, and particularly during the follow-through, which enabled me to focus more on where the arrow was going than on controlling the bow. There are more damping, silencing and suppressing systems on the 2010 Mathews Z7 than you can shake a stick at. There’s both a Harmonic Stabilizer and a Harmonic Damper, Mathews String Suppressors, a Dead End String Stop and Monkey Tail String and Cable Silencers all combined with the bow’s past-parallel SE4 Composite Limb System and the new and extraordinarily stiff Grid Lock riser. The result is a wonderfully quiet shot. With all of that working in concert—smooth/power draw, improved grip, excellent bow balance, lack of handshock, a quiet shot and lots of arrow speed—it’s no wonder that the 2010 Mathews Z7 feels and shoots so well.

Key Features and Benefits New Grid Lock Riser

Anything genuinely new is always a bit shocking. The

Specifications

Arrow Speed

Axle-to-Axle Length

30 inches

28-Inch Arrows

Brace Height

7 inches

Riser Geometry

4.25 inches reflex

Mass Weight

3.97 pounds without accessories

Letoff

80 percent

Draw Lengths

25 to 30 inches

Draw Weights

40#, 50#, 60#, 65#, 70#

Color

Lost Camo, Black

2010 Mathews Z7 ––––––––––––––––––––––––––––

2010 Mathews Z7 set at 29 inches (by factory) and adjusted to 70 pounds ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Shaft Arrow Kinetic Arrow Grains/In Weight Energy Speed

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Easton XX78 Alloy 2512 Easton Full Metal Jacket 400 Carbon Express Aramid KV 350 Carbon Tech Whitetail 65/80 Carbon Express Maxima Hunter 350 Easton ST Axis N-Fused 400 Beman ICS Hunter Elite 400 Gold Tip XT Hunter 55/75 PSE Radial X Weave Hunter 300 Gold Tip Ultralight Pro 400 Carbon Tech Cheetah 400 Easton FlatLine 400 High Country Speed Pro Max

10.3 10.2 9.8 9.5 8.9 9.0 8.4 8.2 8.1 7.4 6.4 7.4 5.5

448 gr. 426 gr. 415 gr. 411 gr. 398 gr. 392 gr. 390 gr. 385 gr. 376 gr. 361 gr. 346 gr. 344 gr. 303 gr.

79.1 79.0 78.6 78.4 78.0 78.4 78.4 78.0 78.2 77.6 76.7 76.7 75.5

282 fps 289 fps 292 fps 293 fps 297 fps 300 fps 301 fps 302 fps 306 fps 311 fps 316 fps 317 fps 335 fps

––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

For more information, log onto mathewsinc.com or call Mathews at (608) 269-2728.

Bow weighed with an Easton Bow Force Digital Scale. All tests conducted with a Spot-Hogg Hooter Shooter Portable Shooting Machine and a Competition Electronics Pro Chronograph.

New Z7 Solocam System The brand new Z7 Solocam System was specifically designed to blend a smoother draw with a fast shot. Because it’s a one-cam system there are no cam-synchronization issues whatsoever. That makes tuning, especially with broadheads, easier and more lasting.

New Monkey Tail Silencers

The new Reverse Assist Roller Guard on the Z7 pushes the cables slightly outward so there is less tension on the cables and rollers when the bow is drawn, making for a much smoother draw while reducing system friction.

These new cable-and-bowstring silencers are ingenious. They’re ridiculously easy to install on any bowstring or cable without a bow press. They stay firmly in place, are long lasting and work like a charm to quiet this or any bow.

String Suppressors and String Grub

Z7’s new Grid Lock riser is dramatically different for Mathews, and I find it exciting. It’s undoubtedly very stiff and very strong. With all the angular cutouts it’s also surprisingly light in weight. That advanced combination provides a superb arrow-launch platform for the bow.

Limb-tip-mounted Mathews String Suppressors grab and dampen the bowstring with every shot. The Z7’s String Grub, located on the bowstring just above the lower cam, also reduces string vibration while it catapults the string forward for more arrow speed.

New Reverse Assist Roller Guard

Harmonic Damper & Stabilizer

Most roller guards tug the cables inward, putting more tension on those cables and the rollers when the bow is brought to full draw. The new Reverse Assist Roller Guard on the Z7 pushes the cables outward so that there is less tension on the cables and rollers when the bow is drawn, making for a smoother draw while reducing system friction.

Long risers can vibrate if not properly dampened. The Z7 utilizes an on-board Harmonic Damping System to stop riser vibration cold. At the top of the riser is a standard Harmonic Damper. Near the bottom of the riser is a slightly heavier Harmonic Stabilizer. Both work to squelch shot vibration and noise. The heavier Harmonic Stabilizer also helps balances the bow during and after the shot. It can be removed, replaced or moved to fine-tune bow balance.

New Slim Fit Grip This is a better Mathews grip, smaller through the throat and slimmer in the palm-swell area for a more torque-free shot. It also includes a distinctive red laminated line through its center to clearly mark the centershot of the bow. When setting up the Z7, simply adjust your arrow rest in and out until the arrow on the rest and your bowstring line up with that red line. That’s the perfect place to start tuning.

Dead End String Stop Located just below the bow’s grip is one of today’s most effective string stops. Its soft, wide bumper captures and stops the bowstring, eliminating residual string vibration and promoting a cleaner release of the arrow from the bowstring.

Inside Archery 63 January 2010

There is nothing easy about starting or running a business. According to the Small Business Association, only 44 percent of new businesses survive for at least four years. Many of the businesses that fail are started for the wrong reasons by people completely unprepared for the challenges of running a business. But others are started by intelligent, talented people who completely understand the difficulties they face and yet still find themselves filing for bankruptcy within a short period of time. What separates the successful businesses from the unsuccessful ones? Why do some companies thrive while other, similar companies flounder? One way to find the answers to these questions is to study successful companies in the archery industry. Over the past year, weâ&#x20AC;&#x2122;ve worked with a number of leaders in the archery industry to bring you the cover

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stories of Inside Archery. Weâ&#x20AC;&#x2122;ve interviewed and researched those leaders and their companies. Weâ&#x20AC;&#x2122;ve probed into how they have fashioned their success. This article is a summary of those 2009 cover stories and many of the most important ideas and thoughts presented by those leaders. It focuses, as they did, on such critical-to-success topics as innovation, proper promotion and a willingness to take risks. These are their tips on how to succeed in the archery industry. Listen closely to learn from success.

Innovation

Many companies begin with one great idea. An innovative thinker develops a product that solves a problem or performs better than what is currently available. This new product becomes a success, earning high praise from archers everywhere.

Inside Archery 65 January 2010

But a few years later, something unexpected happens. The company founded on this innovative new product quietly disappears, only to be spoken of when older archers reminisce about products they used to use. What happened? Stagnation. Despite having developed one completely innovative product, the company failed to sustain that creativity and continued to put out the same product year after year. The archers and bowhunters who purchase new gear every year love trying out the latest and greatest products. Even if you develop the most incredible product the archery industry has ever seen, you need to continue to innovate or eventually your customers will have their heads turned by something new and different. When Robinson Outdoor Products developed new activatedcarbon fabrics, the company seized the opportunity to develop all-new hunting garments. “We took an entirely new approach to the problem,” explains Robinson President Scott Shultz. “Rather than simply applying the advanced new fabrics to old clothing patterns, we chose to redesign the garments from the ground up. Our goal wasn’t just to offer scent-elimination clothing but to create entirely new garments that eliminated scent while they fit, felt and worked better for active hunters. The new fabrics were lighter, cooler and softer than ever before, and that was a huge plus. But we also wanted to dramatically change the ‘specs’ of each planned garment. The specs are the patterns and measurements that are used to cut and sew each piece. We wanted garments that felt and actually worked better for

Jan-09

January 2009

Scott Shultz of Robinson Outdoor Products

March 2009

Michele Eichler of Muzzy Products Corporation

April 2009

Mark Whitt of Extreme Archery Products

May 2009

Jerry Mullet of America’s Best Bowstrings

June 2009

Phil Robinson & Terry Rohm of Tink’s

July 2009

David W. White of Cajun Archery

August 2009

Becky & Stuart Wright of Bowjax, Inc.

October 2009

Kenny Green, Dan Summers and Kevin Fry of Quality Archery Designs

December 2009 Rick Clark of Viper Archery Products hunters climbing into treestands and shooting bows. That meant we had to change measurements, build in better ranges of motion and beef up some areas. We designed and built every garment to hunt.” Frequently, innovative products are the result of a company noticing a problem and developing a solution. “Necessity is the mother of invention,” says Rick Clark, founder and owner of Viper Archery Products. “I worked closely with Edgell Terry on the development and design of the Viper D-Loop Pliers. D-loops offer significant shooting advantages, but installing such D-loops on bowstrings was never easy or convenient. The truth was that it was difficult to tie consistent, safe D-loops from bow to bow. The Viper D-Loop Pliers changed all that. With the Viper Pliers, D-loops could be made the same length each time and knots could be pulled as tight as possible. Continued on page 68

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Mar-09

Shop owners and individual archers now recognize the Viper D-Loop Pliers as one of the most useful bow-setup tools to ever come down the archery pike.” Innovation can also come from combining features of existing products to come up with something entirely new. When Quality Archery Designs decided to break into the arrow rest market, the company reviewed the advantages and disadvantages of available arrow rests before developing the unique new Ultra-Rest. “We really liked the arrow-flight and accuracy advantages delivered by the best drop-away arrow rests,” says QAD President Dan Summers. “But, as serious bowhunters, we also fully appreciated the reassuring arrowsecurity benefit offered by totalcontainment arrow rests, like the widely popular Whisker Biscuit. “Why not, we theorized, blend the advantages of a drop-away with the clear benefit of a full-containment arrow rest into a brand new rest designed to deliver the best of both worlds? And moreover, why not leave the drawbacks of both behind? “We went through a lot of paper but eventually developed and perfected a design concept for a drop-away

rest that was also total-containment. The breakthrough was startling. Our concept utilized several new technologies, including 100-percent containment of the arrow at all times, an easy load feature, the fact that the arrow was held in a natural upright position even before the shot, Velocity Drop Technology so that the rest’s launcher arm dropped only when the shot was made and not during a slow letdown and Lock-Down Technology to eliminate launcher-arm bounce back. Combining all of those things into a single arrow rest was revolutionary.” Listening to your customers can be another source of innovative product ideas. Although Tink’s #69 has been a bestselling whitetail lure for years, Tink’s continues to develop new products that satisfy the needs of bowhunters. “We also keep our ears cocked as to what new products hunters would like to see,” Phil Robinson, president of Tink’s explains. “In the past few years, we’ve heard more and more from hunters about the notion of heating up lures to enhance scent dispersal in the woods. Furthermore, they wanted the process to be non-messy, safe, lasting and affordable. We responded with Tink’s new Hot Bomb #69 Doe-in-Rut Disposable Heated Lure Dispenser. Tink’s #69 Hot Bombs are pre-loaded lure dispensers that safely and conveniently heat the scent. You simply open the individually packed Hot Bombs and air activates the

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heat pouch. Each Hot Bomb lasts approximately four hours and is amazingly effective.” While innovative products are often the result of long hours of trial and error, sometimes a flash of inspiration is all it takes to start the process. For Stuart Wright of Bowjax, a painful encounter with a popular children’s toy provided the inspiration for the innovative Bowjax silencer. “I was bowhunting a lot, working on the plentiful whitetail deer and elk populations in our area, and it seemed I was always coming up with ideas for various archery products,” Wright explains. “One of the things I worked on was bowstring silencers. I wanted something more effective and also more durable than I’d been able to find. “That was at a time when my kids were routinely leaving their toys all over the house. One day, while walking across the living room, I stepped on one of their hard plastic jacks. I hopped around until I could find a place to sit down, looked at the offending piece and suddenly realized that the jack’s shape would make an ideal bowstring silencer.” Occasionally, new products are

simply a natural extension of something a company is already doing. When Jerry Mullet opened an archery pro shop, he never dreamed that his desire to provide his customers with the best archery information and products possible would lead to the creation of America’s Best Bowstrings. “About five years ago, we started building strings and cables specifically for our shop customers,” Mullet says. “To be honest, we just weren’t satisfied with the strings and cables we were able to buy. I also had some ideas about how a better quality bowstring might be made. “We built some specialized machines and tried a lot of different approaches until we finally evolved a process that delivered the sort of strings and cables that we felt our customers deserved. “Initially, our only goal was to build strings and cables for our proshop customers. We had no thoughts beyond that. But what happened was that our customers and shop shooters kept asking us if we fully realized just how good our homemade strings were.” Even the best product can be improved upon, and truly innovative companies are constantly striving to make sure their products take advantage of new advances in materials and technologies. A great example of this is Muzzy, which celebrated its 25th anniversary in 2009. Although Muzzy has been offering quality

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Jul-09

broadheads since 1984, the company works hard to ensure that its product line is as technologically advanced today as it was when the first Muzzy broadhead appeared on the market. “Exceptional product design can withstand the test of time,” declares Michele Eichler, CEO of Muzzy Products Corp. “But only if those designs continue to deliver the best possible benefits to their end-users. In the case of broadheads, the original neverfail Muzzy concepts of interlocking blades and a powerful Trocar Tip remain as true and as beneficial for bowhunters today as they did when they were first introduced by my father in 1984. In fact, I would challenge anyone to find a sharper, stronger, better-penetrating broadhead anywhere. “The basic Muzzy design has long set the standard for broadhead reliability. It’s tried and true. In addition, we have over the years updated and augmented that design with improvements in materials, manufacturing techniques and tolerances, quality control, blade sharpness and even brand new Muzzy broadhead variations.” Finally, a company can increase its chances of success by continuously seeking innovative new ways to

save money without damaging product quality or customer service. As a fledging archery-equipment manufacturer, Mark Whitt of Extreme Archery Products found an ingenious way to save money on his first ATA Trade Show in 1999. “I had two Extreme sight models to sell and lots of enthusiasm. But I was also on a tight budget,” Whitt explains. “The show that year was in Columbus, Ohio, and we rented a 10x10 booth. Renting carpeting for that booth, however, was quite expensive. In a flash of keep-the-costs down ingenuity, I developed a scheme. I purchased a 10x10 remnant carpet piece from a local carpet store, transported that carpet to the show and then taped it down in our show booth. After the show, we rolled up our carpet, drove it home and installed it in our 10x10 work office. When you’re launching a new business, you have to keep costs down every way you can.”

Proper Promotion

We’ve seen a number of companies with ingenious products fail over the years simply because the business owners refused to invest in a strong, consistent marketing campaign. There are few factors as critical to business success as proper promotion, yet it can be one of the hardest things for a business to spend money on. After all, money spent in most others areas of a business yield immediate results. If you purchase supplies from

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Oct-09

a vendor, you can receive them within a few days. If you hire two new employees, you’ll see the end result of their efforts at the end of every work day. But if you place an ad in a consumer bowhunting magazine, it might be weeks or months before you’re able to gather feedback about the success of that ad. As scary as it might be to spend money on something as intangible as promotion, no one will purchase your product if they don’t know it exists. Simply developing the most effective new archery product on the market won’t guarantee your success. You have to make sure people are talking about it. Even if you don’t have much of a marketing budget, you can use free samples to make people aware of your products.That’s how Stuart and Becky Wright of Bowjax first introduced dealers to the amazing Bowjax silencer. “My wife Becky and I were mostly in the dark about how to market our new silencers,” says Wright. “We had almost no money for advertising and struggled with how to get the Bowjax word out to archery dealers and consumers. Becky came up with a plan. She went on the websites of the big bow manufacturers and simply downloaded their dealer lists. Then

we sent out free samples of those first Ultrajax I Silencers to dealers in selected states. “The initial dealer reaction was very positive. The dealers loved the convenient over-the-bowstring installation, and many expressed surprise and delight at how well they lasted. The company we quickly began calling Bowjax was off and running.” Many companies have found it beneficial to focus on one specific market at first. For America’s Best Bowstrings, that market was tournament archers. “To get the word out, we initially concentrated on the tournament market,” says Jerry Mullet. “Our philosophy was that if we could become established in the tournament market with those shooters who are the most discriminating archers in the world, that would provide our strings strong and exciting credibility. We next used the success of those top shooters who embraced and did well with our strings in our printadvertising campaign to dramatically spread the word even further.” Mark Whitt found that a three-pronged promotion strategy worked especially well for Extreme Archery Products. “We recognize,” says Whitt, “that we must continually develop better archery products for consumers and dealers, and then also promote and advertise those new products to create consumer demand. We’ve done that over the years with a strong mix of print advertising, tournament participation and television sponsorship.

Inside Archery 74 January 2010

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Dec-09

Continued from page 74

“There is no better way, we believe, to quickly reach all the way across the country with your product message than with print ads, and that’s particularly true with innovative new products. The speed of print ads allows you to publically establish yourself as first with a particular idea, innovation or design. That speed blunts the effectiveness of the copycats of your innovations and cements your position as a true innovator in the minds of the archery public. Nothing does that more quickly than print ads. “TV sponsorship, when properly approached and managed, also works well to promote your products, but only if you do it right. What seems questionable are minor sponsorship banners thrown up at the end of a television program. What has real value are arrangements made for the lead TV personalities to use your products during the show and on the hunts. When the public watches a hunting show, they not only identify with the hunt but also with the hunter and to some degree with his equipment. When your product is a key part of that hunter’s elaborate setup, that product gets noticed.” Regardless of how you choose to promote your products, it

is critical that you develop and maintain a strong brand identity. Scott Shultz feels that maintaining that brand identity has been a huge component of Robinson’s success. “We strive to continually strengthen our brands,” Shultz explains. “Since 1985, Robinson has enjoyed incredible brand loyalty from retailers, wholesalers and consumers. Much of that has been derived from our unwavering message of premium products that work, but there’s more. It’s also grown out of such fundamental brand-building etiquette as maintaining a recognizable brand identity and knowing our customers. “The original Robinson yellow-shield logo originated all the way back in 1985 when company founder Bill Robinson sought to develop an image that symbolized what he was trying to do with Scent Shield. Over the years, we’ve refined and upgraded that basic logo, making it more contemporary without losing the original intent and recognition factor. While it continues to evolve little by little, we still hold on to that brand essence, and retailers and consumers still instinctively reach for those yellow-shield products.” Everything your customers see that relates to your company and your products is part of your marketing efforts, and that includes your product packaging. Tink’s has used recognizable packaging to increase its sales and better meet its customers’ needs. “Packaging can make a huge difference in how products and even an entire brand are perceived by both consumers and

Inside Archery 76 January 2010

retailers,” says Tink’s Marketing Manager Terry Rohm. “To do things right, we engaged an outside firm that specializes in packaging. With that firm, we analyzed every aspect of our business, our customers and our objectives. In the end, we jointly developed an entirely new and fresh packaging scheme for Tink’s. It looked bright and bold, displayed our products better and was consistent across the entire Tink’s lineup. It was also more hunter-helpful. Each package included clear user information on when, where and how each product should be used.”

favorite hobbies with business. “I’d long been an avid fisherman, hunter and archer,” White explains. “But I was skeptical. Did I really want to turn my hobby into a job? Eventually, I relented and flew to Louisiana to meet with Cajun’s founder and owner Billy Armentor. We hit it off almost immediately.” White decided to take a chance on

A Willingness to Take Risks

They say that you miss 100 percent of the shots you don’t take, and that saying holds especially true for business owners. When the economy crumbles and the future looks uncertain, it’s tempting to become more conservative or to decide to postpone major changes until things look better. But that is often a huge mistake. It’s only by taking risks that companies are able to grow and flourish. In fact, very few archery-equipment manufacturers would exist in the first place had it not been for the willingness of their founders to take a chance on doing something they loved. Before he found his way to the archery industry, David White worked in the automotive industry. Five years ago, however, he began to examine his goals and what he really wanted in a career. “The airbag company I worked for was great, although the auto industry as a whole was clearly struggling,” says White. “Layoffs were commonplace, and to advance, you often had to relocate with surprising frequency. Things came to a head when I was offered a promotion, but tied to it was relocation to Mexico or possibly China. Things were out of my control. “I talked it over with my wife, and then quit my job the very next day. It was time to look for my own opportunities.” After forming Corolla Capital Management, White heard about an opportunity to acquire Cajun Archery. Although it seemed like an ideal opportunity, White was reluctant at first to mix his

Inside Archery 77 January 2010

Cajun Archery, and he has found tremendous success because of that decision. Sometimes a company’s success creates new problems—the need for growth. Two years after founding Viper Archery Products, Rick Clark found that his original facilities were no longer sufficient for the company. “Necessity said we needed more room,”

Clark recalls. “To maintain the quality and throughput of our parts and products, we desperately needed considerably more work, office and warehouse space. Yet the financial commitment to obtain that space was daunting. I suppose every growing business faces this dilemma. In the end, I purchased our own 15,000 square-foot building and moved forward. I can’t say that it wasn’t scary to make that move, but at the time it was rewarding to just be in that position.” Once a company has established itself in a certain product category, it can be difficult to expand into additional product categories. One company that has excelled at this is Muzzy Products Corp. Although well-known as a producer of exceptional broadheads, Muzzy has refused to pass up opportunities to manufacture other quality products as well. “About ten years ago, I received an email from a man named Joe Angeloni,” says Michele Eichler. “Joe claimed that he had developed a revolutionary new arrow rest, and he wondered if he could send us a sample for evaluation. I replied to Joe that we would be happy to promptly evaluate his new rest. “When the rest arrived, we put it through a battery of tests

and were, quite frankly, amazed at how well it worked. Joe’s Zero Effect Arrow Rest was a new sort of driven drop-away arrow rest at a time when almost no one was using a drop-away rest. It provided complete fletch clearance and worked perfectly every time. We struck up an agreement with Joe and have been offering the Muzzy Zero Effect Arrow Rest ever since. This year, there’s even a next generation rest—the X-celerator—that fits all bows.” In tough times, only the tough survive, and there are few companies as tough as Robinson Outdoor Products. “We are very much aware of the current market and economic situation,” Scott Shultz says. “We analyze the market conditions and talk constantly with our customers and consumers. We are well aware of all of today’s concerns and issues. But because of our all-encompassing innovative mindset, we refuse to be pushed down the conservative path of pullbacks, cutbacks and wait-and-see approaches. To combat these tough times, we innovate. Where others may be pulling in their horns, we’re becoming more aggressive, even more creative and certainly more productive for everyone involved.”

Learning from Success

Many things can spark business success. Very near the top of that list are such crucial elements as product innovation, promotion and a willingness to take risks. Focus on those things, as these archery industry leaders have, and you will go far—even during the tough times.

Inside Archery 78 January 2010

January 13-15, 2010 Greater Columbus Convention Center â&#x20AC;&#x201C; Columbus, Ohio

31 free seminars all seminars are frOm 7:30 am â&#x20AC;&#x201C; 8:30 am

wednesday, 01/13 Bowfishing: The oTher Archery seAson 01/13 * room D230 * Mark Land, Muzzy Products Learn how to expand your business in the off-season by taking advantage of a large, fast-growing segment in archery: bowfishing. This highly addictive sport will be explained and demonstrated as Mark Land discusses which equipment is required and how easy it is to set up your customers in this sport. Find ways to move equipment and promote sales during this normally slow time, and take advantage of new and growing opportunities for this sport in your area. Tuning Techniques rounDTABLe 01/13 * room D231 * Len Marsh, Macrotech Accessories Join Len Marsh and other retail shop owners to discuss tuning techniques in an open forum. ask questions, compare techniques and discuss concerns about tuning bows.

TiM giLLinghAM * Tim Gillingham is a professional archer who’s one of the country’s top 3-d and target shooters.

BuiLDing BeTTer Arrows for your cusToMers 01/13 * room D246 * Tim gillingham, gold Tip Tim Gillingham discusses how to properly select arrows for your customers, deal with daily trouble spots, and dispel myths while cutting through misleading advertising hype. Helpful hints cover cutting shafts and installing components, aligning broadheads, and fletching for different applications. Learn fine-tuning techniques, arrow construction methods, and much more.

TAo’s Bow Tuning ProceDure 01/13 * room D232 * Teijo Villa, Tao’s Archery services Pro-shop owner Teijo Villa discusses the finer points of tuning bows using his specialized tuning procedures. These proven techniques also increase revenues through labor hours.

THURsday, 1/14

exPerT serVice: PuTTing The “Pro” BAck in Pro shoP (Also 01/14) 01/13 * room D233 * Brian Brochu & seth stevens, Brian’s Archery shop Think you’ve seen and done it all? stop here to learn expert, cutting-edge tuning techniques, and how to profit from them. By pairing readily available equipment with smart techniques and marketing efforts, pro shops can become the local authority that attracts and holds loyal customers.

ATA MeMBer serVices: oPen foruM for sMALL reTAiL shoP owners 01/14 * room D230 * ATA Dealer council This panel discussion and open forum focuses on small retail-shop owners, and addresses their questions about everyday business concerns and practices. Become part of the discussion by joining other small-shop owners to share ideas and become more successful.

cATch The wAVe of Archery’s fuTure: using ProgrAMs To increAse Business (Also 01/15) 01/13 * room D234 * Mark copeland, Jay’s sporting goods with the growth in our sport through the success of nasP and other archery programs, Mark Copeland believes we have the potential to guide future archers and bowhunters in the proper direction. what’s the next step for those interested in pursuing their new passion? Come and see how Jay’s sporting Goods is helping the future of our sport while increasing sales. Learn how to catch the wave of the future.

TArgeT woMen AnD exPAnD your Business (Also 01/15) 01/14 * room D231 * karen Butler, sLg2, inc. Karen Butler discusses how to develop the tools and skills needed to sell to this growing archery demographic. Karen will discuss women’s fears and perceptions of archery shops, and share strategies for winning over these customers.

Arrow LeThALiTy 01/13 * room D235 * Dr. ed Ashby after 27 years of study and testing on more than 600 big-game animals, dr. ed ashby discusses his findings regarding arrow and broadhead performance in terms of penetration and lethality. how To seLL crossBows AnD Accessories 01/13 * room D240-D241 * Paul Vaicunas, Parker Bows Paul Vaicunas delivers a complete and comprehensive guide to making money by selling crossbows and their accessories. He will discuss how to attract new customers to your store by understanding their needs and buying patterns. Learn the latest merchandizing techniques for maximum impact. hoyT TechnicAL seMinAr (Also 01/14) 01/13 * room D242-D243 * Jason fogg and gideon Jolley, hoyt a review by the Hoyt engineering team on the latest innovations and maintainence of Hoyt products. unDersTAnDing Bow fiT AnD shooTing forM (Also 01/15) 01/13 * room D244-D245 * Bernie Pellerite, robinhood Video Productions It’s a fact: Matching customers to the right bows, and offering tips on aiming and proper shooting form, helps them hold steadier and shoot better groups. In turn, this results in steady sales for you. Master Coach Bernie Pellerite offers tips on determining proper draw length, bow grip, body alignment and shooting form.

ADVAnceD LAwsuiT ProTecTion, TAx reDucTion AnD esTATe PLAnning sTrATegies (Also 01/15) 01/14 * room D232 * g. kent “gk” Mangelson, American society for Asset Protection Learn lawsuit protection, tax reduction and estate-planning strategies most advisers overlook. These include: how to protect 100 percent of your professional and personal assets from lawsuits, how to avoid serious problems that result from operating as a sole proprietor, and how to legally save up to 40 percent on your income taxes, and more. exPerT serVice: PuTTing The “Pro” BAck in Pro shoP (Also 01/13) 01/14 * room D233 * Brian Brochu & seth stevens, Brian’s Archery shop grAssrooTs MArkeTing for sMALL Business 01/14 * room D234 * Amy Hatfield, ATA Given the millions of dollars spent each year on marketing, advertising and promotions, there must be great value in each effort. But when budgets are tight, how does a small business get into the game and reach customers on the cheap? amy Hatfield discusses how to design and write promo pieces, how to connect with customers at no cost, how to make web sites work for you, and more. unDersTAnDing sighT LeVeLing for BowhunTers AnD TArgeT Archers 01/14 * room D235 * Tim gillingham, gold Tip Tim Gillingham will discuss the reasons why and methods behind leveling sights. Learn the procedures for leveling tournament and pin sights, and proper setups for a FITa recurve to eliminate left / right misses.

Inside Archery 80 August 2008

FRIday, 1/15

All seminArs Are from 7:30 Am – 8:30 Am

working cLoser wiTh your sTATe wiLDLife Agency: is iT gooD for Business? 01/15 * room D230 * Mitch king, ATA attendees will hear about ongoing efforts to improve relations between aTa members and state wildlife agencies. They will also participate in an open discussion about the value of these efforts to aTa members. TArgeT woMen AnD exPAnD your Business (Also 01/14) 01/15 * room D231 * karen Butler, sLg2, inc.

Len MArsh * Len Marsh has more than 50 years of experience hunting and shooting. For the past 17 years he has owned Macrotech, a large pro shop in Baltimore, Maryland. Len also holds several patents.

seTTing uP AnD MAinTAining hunTing crossBows 01/14 * room D240 * riley foster and shelby Bard, horton Archery, LLc Learn how to become a full-time crossbow pro to boost sales by providing quality set-up and repair services. Riley Foster and shelby Bard will help you properly assemble, operate and maintain crossbows from start to finish. unDersTAnDing The Archery feDerAL excise TAx AnD how To sTAy ouT of TrouBLe wiTh The irs (Also 01/15) 01/14 * room D241 * Jay McAninch, ceo ATA, Jack Brown, irs and freda george, irs do you have questions about paying the Federal excise Tax (FeT) on archery equipment? do you need help preparing for an IRs audit? Come to this open forum to get help on constructive sales pricing, receive clarifications on which products are subject to the FeT, and determine who is responsible for paying the tax. Time will be allowed to help participants work through specific problems. hoyT TechnicAL seMinAr (Also 01/13) 01/14 * room D242-D243 * Jason fogg and gideon Jolley, hoyt unDersTAnDing BAck Tension AnD TArgeT PAnic 01/14 * room D244-D245 * Bernie Pellerite, robinhood Video Productions want to keep your customers for life? show them how to cure their target panic, buck fever or tournament nerves. Master Coach Bernie Pellerite, a respected and knowledgeable shooting instructor, has schooled more than 2,200 shooters the past 14 years, and more than 150 of them have since claimed world or national titles. Bow Tuning MADe eAsier wiTh The righT TooLs 01/14 * room D246 * Len Marsh, Apple Archery Products, LLc Len Marsh demonstrates state-of-the-art pro shop presses that use electric motors and multi-functional tuning tools to set the standard for bow repairs and service. This demonstration includes the proper use of these bow presses and tuning tools on various bow designs. Learn how to press certain bows, as required by manufacturers without damaging them, and discuss improved profitability by using the right tools effectively.

ADVAnceD LAwsuiT ProTecTion, TAx reDucTion AnD esTATe PLAnning sTrATegies (Also 01/14) 01/15 * room D232 * g. kent “gk” Mangelson, American society for Asset Protection unDersTAnDing The Archery feDerAL excise TAx AnD how To sTAy ouT of TrouBLe wiTh The irs (Also 01/14) 01/15 * room D233 * Jay McAninch, ceo ATA, Jack Brown, irs and freda george, irs cATch The wAVe of Archery’s fuTure: using ProgrAMs To increAse Business 01/15 * room D234 * Mark copeland, Jay’s sporting goods (Also 01/13) how To increAse sALes AnD ProfiT MArgins Through ViDeo 01/15 * room D235 * John campbell & Jeremy Leu, campbell outdoor challenge John Campbell and Jeremy Leu teach you how to create and edit your own instructional or promotional dVd. Create trade show video loops, how-to footage and in-store promotional videos. how fiBergLAss is ProDuceD AnD how iT is criTicAL To Bow PerforMAnce 01/15 * room D240-D241 * Dave gordon, Don forrest and rob Loveland, gordon composites, inc. dave Gordon teaches you the technical aspects of how fiberglass in bow limbs is produced, and how this relates to bow performance. Bow Tuning froM The Trenches 01/15 * room D242-D243 * Joe Bell, Bow and Arrow hunting Magazine Joe Bell discusses fast, effective ways for testing and tuning bows. unDersTAnDing Bow fiT AnD shooTing forM (Also 01/13) 01/15 * room D244-D245 * Bernie Pellerite, robinhood Video Productions Tuning Techniques rounDTABLe 01/15 * room D246 * Len Marsh, Macrotech Accessories Join Len Marsh and other retail shop owners to discuss tuning techniques in an open forum. ask questions, compare techniques and discuss concerns about tuning bows.

Inside Archery 81 August 2008

MiTch king * Mitch King spent 32 years working with the U.s. Fish and wildlife service where he worked closely with state wildlife agencies on issues related to the wildlife Restoration Program (industry excise tax dollars). For the last two years, Mitch has worked on behalf of the aTa with state wildlife agencies to promote introductory archery and bowhunting opportunities; provide shooting opportunities through range development; and, enhancing a closer working relationship between state wildlife agency leadership and aTa members.

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meet the speakers

D. GorDon, D. ForrEst & r. lovE

E. Ashby

s. bArD

J. bEll

A. hAtFiElD

m. lAnD

J. lEu

Dr. ED Ashby * Dr. Ed Ashby began bowhunting in 1958 and has hunted extensively in North America, Australia and Africa. In 1985, he conducted the Natal Study, the most extensive formal evaluation of broadhead performance on big game animals. The Natal study was responsible for Africa’s first affirmative law legalizing bowhunting. shElby bArD * Shelby Bard has been with Horton Manufacturing Inc., for 10 years and is the company’s operations manager. Nobody knows how to put a crossbow together better than Shelby. JoE bEll * Joe Bell is the editor of Bow & Arrow Hunting Magazine and author of Technical Bowhunting, a best-selling book on equipment setup, bow tuning, and specialized hunting advice. Renowned for his bowhunting accomplishments, Bell has taken many big-game trophies in North America. briAn brochu * Brian Brochu is the owner of Brian’s Archery Shop in Barrington, New Hampshire. JAck brown * Jack Brown has worked for the Internal Revenue Service for over 30 years. He is an Excise Tax specialist and for the past 10 years has been an Excise Tax industry Specialist for sport fishing and archery issues. Jack also was an early member of the Industry Working group and one of the authors for the “Director Directive” for these industries. kArEn butlEr * Karen Butler is president of SLG² Inc. (DBA: Shoot Like a Girl), a company that empowers women to participate confidently in shooting sports. Karen started shooting a bow in 2000, and in 2006 she won the Colorado state championship in the women’s bowhunter freestyle division. She has placed in many local, state and regional tournaments; and has competed nationally and internationally. John cAmpbEll * John Campbell is host of “The Campbell Outdoor Challenge” and is also the author of the copyrighted rules for “The Sport of Filming Hunts.” John developed the concept of highlighting the cameramen of hunting shows, the real heroes who bring the “outdoors indoors.” “The Sport of Filming Hunts” airs on the Fox Sports network and the Versus network. mArk copElAnD * Mark Copeland is store director of Jay’s Sporting Goods in Gaylord, Michigan. Mark is also Michigan’s volunteer state coordinator for CenterShot Ministries, vice chair for the Otsego Wildlife Legacy Society, and served as a pilot instructor for the Explore Bowhunting program. Mark is involved in many national and local nonprofit organizations and was recently honored by the Michigan DNR as a “Partner in Conservation” for contributions to the DNR archery program. Don ForrEst * Don Forrest has been with Gordon Composites, Inc. for 17 years and has been a sales manager since 2001. rilEy FostEr * Riley Foster has been with Horton Manufacturing Inc., since 1988. He travels around the country training dealers and consumers on the ins and outs of crossbows. Riley also manages the Horton pro staff. FrEDA GEorGE * Freda George has worked for the Federal government for 33 years. She has been a Headquarters analyst for the past 17 years and with Excise Tax for seven years. In her current role as an IRS Excise Tax Analyst she is the Headquarters liaison for sport fishing and archery issues. She provides guidance and training to field employees, gathers and analyzes statistical data to study for Excise tax trends and program evaluation, interprets Excise tax laws for archery customers, and works to resolve tax issues and concerns within the archery community.

b. brochu

G. kEnt

J. brown

b. pEllEritE

k. butlEr

s. stEvEns

J. cAmpbEll

p. vAicunAs

m. copElAnD

t. villA

DAvE GorDon * Dave Gordon, a technical consultant for Gordon Composites Inc., has worked in the archery industry for 40 years. Amy hAtFiElD * Amy Hatfield is the ATA’s communications manager. She manages the group’s communication and public-relations efforts to serve the interests of ATA members. Hatfield formerly worked for the National Wild Turkey Federation on its public-relations team and was its Web editor. In addition to writing for the archery industry’s trade magazines, her feature articles and columns have appeared in Turkey Call magazine,Women in the Outdoors magazine, Realtree.com and The State newspaper in Columbia, S.C. mArk lAnD * Mark Land is the technical support specialist, pro-staff director, and director of bowfishing promotions for Muzzy Products. JErEmy lEu * Jeremy Leu is co-host of “The Campbell Outdoor Challenge” and founder of Rivers Edge Productions. Jeremy has appeared on numerous hunting shows such as Outdoor Allstars with Wayne Burns, Camo Life and Cabelas Memories in the Field. He also founded the Bowfishing Association of Iowa. rob lovElAnD * Rob Loveland is a professional engineer that has worked for Gordon Composites, Inc. for 2 years. He leads the engineering team supporting customers, manufacturing, internal design, and composite development. G. kEnt “Gk” mAnGElson * G. Kent “GK” Mangelson is an expert in the area of lawsuit protection and tax-reduction strategies. He has authored and coauthored several publications and training manuals on the subject, and is a nationally recognized speaker. bErniE pEllEritE * Bernie Pellerite is the president of Robinhood Video Productions Inc., as well as video producer and director, author, staff writer, seminar speaker, archery analyst, manufacturer, inventor and professional archery coach. sEth stEvEns * Seth Stevens is the assistant manager and head bow technician for Brian’s Archery in Barrington, New Hampshire. pAul vAicunAs * Paul Vaicunas has enjoyed an 18-year career in the archery industry. Since joining Parker Bows and Crossbows in 2007,Vaicunas has helped make it a top player in the crossbow market. Before that, he served on the senior management team that launched Carbon Express, Gorilla Treestands and Eastman Outdoors. Paul also served as the VP of sales for Horton Crossbows until joining Parker. tEiJo villA * Teijo Villa started Tao’s Archery Service 18 years ago with his wife in Thunder Bay, Ontario. Over the past 10 years he has developed a laser-guided bow-tuning process that draws customers from miles around.Teijo has also received and collaborated on several patents and copyrights.

JAson FoGG & GiDEon JollEy Jason and Gideon have nearly 30 years of combined experience designing Hoyt bows. Both are avid hunters who have harvested mule deer, elk, antelope, black bear and caribou. Jason has a bachelor’s of science degree in manufacturing engineering from Brigham Young University; and Gideon has a master’s degree in mechanical engineering from the University of Utah.

Inside Archery 82 August 2008

General Show Information

______________________________________________________________________________________________________________________________

ATA Member LoungE

dates

January 13-15, 2010

location

Greater Columbus Convention Center 400 N High Street Columbus, OH 43215 (614) 827 2500

_____________________________________________________________

ATA Member Business Center

host

Archery Trade Association 101 N German, Suite #3 New Ulm, MN 56073 (866) 266 2776

The Member Business Center is a room where ATA members can conduct business. It includes meeting areas, copy and fax machines and computers with high-speed Internet access. _____________________________________________________________

_____________________________________________________________

Badges & Registration Everyone entering the 2010 ATA Trade Show must wear an official registration badge. Badge pickup and on-site registration will take place in the Main Lobby across from Hall C. Nonmembers desiring to register on-site must present two approved verification records, such as a copy of their business license, a Yellow Pages company listing, etc. _____________________________________________________________

shuttle service Shuttle service is available between the convention center and many surrounding hotels. Visit the information desk near registration or the ATA booth for a complete shuttle schedule. _____________________________________________________________

Coat Check ~ Main Corridor, Hall D Coat-check service is available Tuesday through Friday. The coat check is open: Tuesday, January 12. . . . . . . . . . . . . . . . . . . . . . . . 11 a.m. to 11 p.m. Wednesday, January 13 . . . . . . . . . . . . . . . . . . . . . . . 7 a.m. to 7 p.m. Thursday, January 14. . . . . . . . . . . . . . . . . . . . . . . . . 7 a.m. to 7 p.m. Friday, January 15 . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 a.m. to 7 p.m.

Quick Reference ~ 2010 ATA Show Schedule ___________________________________________________________ Move In Monday, January 11. . . . . . . . . . . 2 p.m. to 11 p.m. Tuesday, January 12. . . . . . . . . . . . 7 a.m. to 9 p.m. Wednesday, January 13 . . . . . . . . . 7 a.m. to 9 a.m. ___________________________________________________________ Show Wednesday, January 13 . . . . . . . . . 9 a.m. to 6 p.m. Thursday, January 14. . . . . . . . . . . 9 a.m. to 6 p.m. Friday, January 15 . . . . . . . . . . . . . 9 a.m. to 6 p.m. ___________________________________________________________ Move Out

Friday, January 15 . . . . . . . . . . . . 6 p.m. to 12 a.m. Saturday, January 16. . . . . . . . . . . . 8 a.m. to 6 p.m.

Rooms D130 ~ D132 The lounge will be available for ATA members only. Join fellow ATA members for complimentary snacks and beverages. _____________________________________________________________

Rooms D140 ~ D143

Press Room The Press Room is open daily for all media professionals from 8 a.m. to 6 p.m. all three days of the show. Exhibitors are encouraged to drop off and display their press materials during these hours. _____________________________________________________________

Featured Products Rooms C111 ~ C115 The Featured Products area showcases the newest innovations and hottest products on the market. Featured Products is open from 8 a.m. to 6 p.m. on Wednesday and Thursday, and from 8 a.m. to 3 p.m. on Friday. _____________________________________________________________

The Innovation Zone New this year is the Innovation Zone. This special area is reserved for manufacturers new to the industry who are not ready to invest in a Trade Show booth but want to display their innovative products on the Trade Show floor. _____________________________________________________________

Seminars: The Archery Trade Academy Rooms D230 ~ D235, D240 ~ D246 The ATA Trade Show’s popular seminar series, “The Archery Trade Academy,” runs Wednesday, Thursday and Friday mornings. These seminars offer a well-rounded curriculum geared toward dealers and retailers. A free continental breakfast begins at 7 a.m., and the seminars run from 7:30 to 8:30 a.m. _____________________________________________________________

International Welcome Reception Rooms C120 ~ C122 The ATA is pleased to pay tribute to our guests who travel from around the world to attend the Trade Show. We will welcome them at a reception on Tuesday, January 12, from 5 to 6 p.m.

Inside Archery 85 January 2010

2010 ATA Daily Schedule Monday, January 11, 2010

_________________________________________________________________________________________________________________________________ 7 am - 9 pm 2 pm - 11 pm

Registration Exhibitor Setup

Main Lobby, Across Hall C Exhibit Halls C, D, E & F

Tuesday, January 12, 2010

_________________________________________________________________________________________________________________________________

7 am - 8 pm 7 am - 9 pm 8 am - 6 pm 8 am - 8 pm 5 pm - 6 pm 6:30 pm

Registration Exhibitor Setup Member Lounge Open Featured Products Setup International Welcome Reception Outtech Innovations 12

Main Lobby, Across Hall C Exhibit Halls C, D, E & F D130 - D132, D140 - D143 C111 - C115 C120 - C122 Ballrooms 1 - 3

Wednesday, January 13, 2010

_________________________________________________________________________________________________________________________________

7 am - 9 am 7 am - 6 pm 7 am - 8:30 am 8 am - 6 pm 8 am - 6 pm 8 am - 6 pm 9 am - 6 pm 5:30 pm - 7 pm

Exhibitor Setup Registration Seminars Member Lounge Open Press Room Open Featured Products Open Show Open Baldy Awards

Exhibit Halls C, D, E & F Main Lobby, Across Hall C D230 - D235, D240 - D246 D130 - D132, D140 - D143 E150 C111 - C115 Exhibit Halls C, D, E & F Ballroom 1 Foyer

Thursday, January 14, 2010

_________________________________________________________________________________________________________________________________

7 am - 6 pm 7 pam - 8:30 am 8 am - 9 am 8 am - 6 pm 8 am - 6 pm 8 am - 6 pm 9 am - 6 pm

Registration Seminars Exhibitor Setup Member Lounge Open Press Room Open Featured Products Open Show Open

Main Lobby, Across Hall C D230 - D235, D240 - D246 Exhibit Halls C, D, E & F D130 - D132, D140 - D143 E150 C111 - C115 Exhibit Halls C, D, E & F

Friday, January 15, 2010

_________________________________________________________________________________________________________________________________

7 am - 2 pm 7 am - 8:30 am 8 am - 9 am 8 am - 6 pm 8 am - 6 pm 8 am - 3 pm 9 am - 6 pm 6 pm - 12 am

Registration Seminars Exhibitor Setup Member Lounge Open Press Room Open Featured Products Open Show Open Exhibitor Move-Out (Priority to SHOT exhibitors)

Saturday, January 16, 2010

Main Lobby, Across Hall C D230 - D235, D240 - D246 Exhibit Halls C, D, E & F D130 - D132, D140 - D143 E150 C111 - C115 Exhibit Halls C, D, E & F

_________________________________________________________________________________________________________________________________ 8 am - 6 pm

Exhibitor Move-Out

Inside Archery 86 January 2010

Alphabetical Booth Listing Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

.30-06 Outdoors LLC . . . . . . . . . . . . . 2454

Alpine Archery . . . . . . . . . . . . . . . . . 2649

Arrow Precision, LLC . . . . . . . . . . . . . . 730

3point5.com . . . . . . . . . . . . . . . . . . . 2533

American Whitetail, Inc. . . . . . . . . . . 2101

Arrowdynamic Solutions . . . . . . . . . . . 568

3rd Arm . . . . . . . . . . . . . . . . . . . . . . 2134

America’s Best Bowstrings, LLC . . . . . 2609

ArrowTrade Magazine . . . . . . . . . . . . 2640

AAE / Arizona Archery

Ameristep . . . . . . . . . . . . . . . . . . . . . 1713

ASAT Outdoors, LLC . . . . . . . . 1136, 1137

Enterprises, Inc. . . . . . . . . . . . . . . . . 1542

AMS Bowfishing . . . . . . . . . . . . . . . . . 501

Athens Archery . . . . . . . . . . . . . . . . . . 661

Accusharp / Fortune Products . . . . . . 2413

Anderson Bow Company . . . . . . . . . . 677

Atsko / Sno-Seal, Inc. . . . . . . . . . . . . 1819

ACU Archery LLC . . . . . . . . . . . . . . . . 2136

Angel Company Ltd . . . . . . . . . . . . . 1355

A-Way Hunting Products, Inc. . . . . . . 1861

AdvenSure /

Antler King Trophy Products . . . . . . . . 601

AXCEL Sights . . . . . . . . . . . . . . . . . . 2304

McNeil & Company . . . . . . . . . . . . . . 2150

Apple Archery Products, LLC . . . . . . . . 949

Axion Archery . . . . . . . . . . . . . . . . . . . 945

AgXplore / Nutri-Plot

Archery Shooter Systems . . . . . . . . . 1958

B.U.P. Sports . . . . . . . . . . . . . . . . . . . 1106

Wildlife Products . . . . . . . . . . . . . . . . 2610

Archery Tec Inc. . . . . . . . . . . . . . . . . 2612

Back Mountain

Alaska Bowhunting Supply . . . . . . . . . 539

Archery Trade Association . . . . . . . . . 1508

Outdoor Products, Inc. . . . . . . . . . . . 2439

All Weather / Trailcrest . . . . . . . . . . . 2313

Arizona Rim Country Products . . . . . . 1815

Badlands Packs . . . . . . . . . . . . . . . . . . 901

Allen Company, Inc . . . . . . . . . . . . . . 1043

ARRO . . . . . . . . . . . . . . . . . . . . . . . . . 937

Barnett Crossbows . . . . . . . . . . . . . . . 825

Inside Archery 88 January 2010

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

BBK Hunting Systems Ltd. . . . . . . . . . 1059

Bodoodle Arrow Rest . . . . . . . . . . . . 2141

Buck Wear, Inc. . . . . . . . . . . . . . . . . . . 801

BCY, Inc. . . . . . . . . . . . . . . . . . . . . . . 1525

Bohning Company, Ltd. . . . . . . . . . . . 2325

Buckaroo-Stoo . . . . . . . . . . . . . . . . . . 509

Bear Archery . . . . . . . . . . . . . . . . . . . 1301

Border Crossing Scents . . . . . . . . . . . 2010

BuckEye Cam / ATSI . . . . . . . . . . . . . 2608

Bearpaw Products . . . . . . . . . . . . . . . 1630

Bow and Arrow Hunting . . . . . . . . . . . 441

BuckStalker . . . . . . . . . . . . . . . . . . . 1554

Beman . . . . . . . . . . . . . . . . . . . . . . . 1325

Bowforce Archery, LLC . . . . . . . . . . . 2632

Bugling Bull Game Call, LLC . . . . . . . 2463

Ben Pearson Archery, Inc. . . . . . . . . . 2708

Bowhitch Archery, LLC . . . . . . . . . . . 2336

Bullet Archery Products . . . . . . . . . . . . 776

Berry’s Manufacturing . . . . . . . . . . . .2240

Bowhunt America . . . . . . . . . . . . . . . 1035

Burr & Company . . . . . . . . . . . . . . . . 2049

Big Dog Treestands, Inc. . . . . . . . . . . . 807

Bowjax, Inc. . . . . . . . . . . . . . . . . . . . . 963

Burt Coyote Company . . . . . . . . . . . . 2114

Big Game Treestands . . . . . . . . . . . . 1901

BowTech . . . . . . . . . . . . . . . . . . . . . . . 373

Bush-N-a-Bag . . . . . . . . . . . . . . . . . . 2243

Black Gold . . . . . . . . . . . . . . . . . . . . 1242

Briner Technologies, Inc. . . . . . . . . . . 1912

Bushnell Outdoor Products . . . . . . . . 1645

Black Widow Deer Lures Inc. . . . . . . . 2036

Brownell & Co., Inc . . . . . . . . . . . . . . . 507

C.W. Erickson’s Mfg LLC . . . . . . . . . . 2614

Blacks Creek Guide Gear, Inc. . . . . . . . 319

Browning Archery . . . . . . . . . . . . . . . 2525

Cajun Archery, Inc. . . . . . . . . . . . . . . . 751

Blind Ambition Bale Blinds, LLC . . . . .1360

Buck Bomb Inc. . . . . . . . . . . . . . . . . . . 814

Camospace.com . . . . . . . . . . . . . . . . 1957

Block . . . . . . . . . . . . . . . . . . . . . . . . 2025

Buck Country Products . . . . . . . . . . . . 712

Campbell Outdoor

Bluestar USA, Inc. . . . . . . . . . . . . . . . 2016

Buck Stop Lure Co. Inc. . . . . . . . . . . . 1621

Challenge . . . . . . . . . . . . . . . . . 839, 1238

Inside Archery 89 January 2010

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Carbon Impact . . . . . . . . . . . . . . . . . . 621

Electronic Data Payment Systems . . . 2120

Carbon Tech Arrows, Inc. . . . . . . . . . . 543

Elimitrax . . . . . . . . . . . . . . . . . . . . . . 1461

Caribou Outpost . . . . . . . . . . . . . . . . 1035

Elite Outdoors LLC . . . . . . . . . . . . . . 2453

Cartel / Doosung Corporation . . . . . . 1937

Elk Mountain Inc . . . . . . . . . . . . . . . . 2450

Carter Enterprises . . . . . . . . . . . . . . . 1135

Elusive Widlife Technologies . . . . . . . 2251

CenterPoint Hunting Outdoors . . . . . 1060

Engel USA . . . . . . . . . . . . . . . . . . . . . 1038

Cherryhill Outdoors . . . . . . . . . . . . . . 1817

EP Hunting / The Reign . . . . . . . . . . . . 837

Christian Bowhunters of America . . . . 850

Equalizer Treestands . . . . . . . . . . . . . 1454

Club Red . . . . . . . . . . . . . . . . . . . . . . . 631

Evolved Habitats . . . . . . . . . . . . . . . . . 625

C’Mere Deer . . . . . . . . . . . . . . . . . . . 1653

Excalibur Crossbow, Inc. . . . . . . . . . . 2149

Cobra Manufacturing Co., Inc. . . . . . 2117

Extreme Archery Products Inc. . . . . . . . 743

Code Blue . . . . . . . . . . . . . . . . . . . . . 1349

Extreme Dimension Wildlife Calls . . . . 525

Coffey Marketing . . . . . . . . . . . . . . . . 849

Extreme Outdoor Products

Cold Wind . . . . . . . . . . . . . . . . . . . . 1758

of Mississippi Inc. . . . . . . . . . . . . . . . . 404

Copper John Corp. . . . . . . . . . . . . . . 2549

Fatal Attraction Game Feeds . . . . . . . 1854

Countrymen Innovations, Inc. . . . . . . . 608

Field Logic . . . . . . . . . . . . . . . . . . . . 2025

Covert Scouting Cameras

Firefly . . . . . . . . . . . . . . . . . . . . . . . . . 757

by DLC Trading Co. . . . . . . . . . . . . . . 2658

Firenock, LLC . . . . . . . . . . . . . . . . . . .2351

Craft Agency, Inc. . . . . . . . . . . . . . . . . 714

First Lite, Inc . . . . . . . . . . . . . . . . . . . . 540

Cranford Mfg. Co., Inc. . . . . . . . . . . . . 606

FIVICS . . . . . . . . . . . . . . . . . . . . . . . . . 731

Custom Bow Equipment . . . . . 1711, 1808

Flambeau Outdoors . . . . . . . . . . . . . 1314

Darton Archery . . . . . . . . . . . . . . . . . 2601

Flex-Fletch Products . . . . . . . . . . . . . 1234

Dead Down Wind . . . . . . . . . . . . . . . . 349

Flextone Game Calls . . . . . . . . . . . . . . 719

Deer & Turkey Expos . . . . . . . . . . . . . 1731

Foreverlast, Inc. . . . . . . . . . . . . . . . . . 630

Deer Quest . . . . . . . . . . . . . . . . . . . . 2563

Foster Manufacturing . . . . . . . . . . . . 2113

Delta Sports Products, LLC . . . . . . . . 1317

FoxPro Inc . . . . . . . . . . . . . . . . . . . . . 1813

Desiccare, Inc. . . . . . . . . . . . . . . . . . .2535

Frigid Forage, Inc. . . . . . . . . . . . . . . . 2315

Direct Outdoor Products . . . . . . . . . . . 405

Fuse . . . . . . . . . . . . . . . . . . . . . . . . . 1333

Do-All Outdoors, LLC . . . . . . . . . . . . . 531

G5 Outdoors . . . . . . . . . . . . . . . . . . . . 649

Doc’s Deer Farm & Scents . . . . . . . . . 2311

Game Face Gear LLC /

DoubleTake Archery . . . . . . . . . . . . . 1530

Quick Camo Hats . . . . . . . . . . . . . . . 1761

Eastman Outdoors, Inc. . . . . . . . . . . . 1825

GamePlan Gear, Inc. . . . . . . . . . . . . . 1919

Easton Technical Products . . . . . . . . . 1325

Gateway Feathers . . . . . . . . . . . . . . . 1221

Eberlestock . . . . . . . . . . . . . . . . . . . . . 769

George G. Harris

Edge By Expedite . . . . . . . . . . . . . . . 1455

Wildlife Collection . . . . . . . . . . . . . . . 2712

EI Outdoors . . . . . . . . . . . . . . . . . . . . 943

GG Telecom . . . . . . . . . . . . . . . . . . . . 739

Inside Archery 90 January 2010

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

GhostBlind Industries . . . . . . . . . . . . 1257

Gorilla Treestands . . . . . . . . . . . . . . . 1925

Greatree Archery . . . . . . . . . . . . . . . .1834

Gibbs Archery Gear . . . . . . . . . . . . . . 2021

Grand View Media /

Grim Reaper Broadheads . . . . . . . . . 1143

Goat Tuff Products . . . . . . . . . . . . . . 2452

Archery Business . . . . . . . . . . . . . . . .2245

GSM, LLC . . . . . . . . . . . . . . . . . . . . . . 425

Gold Tip LLC . . . . . . . . . . . . . . . . . . . 1149

Grayling Outdoor Products, Inc . . . . . 2110

H & M Archery Products, Inc. . . . . . . . . . . . . . . . . . . 2359 Haley Vines Outdoor Collection . . . . . 2330 Hamskea Archery Solutions LLC . . . . . . . . . . . . . . . . . . 1053 Hartcraft’s . . . . . . . . . . . . . . . . . . . . . 2352 HawgLite . . . . . . . . . . . . . . . . . . . . . 1729 Hawke Sport Optics, LLC . . . . . . . . . . 2432 HCO Outdoor Products . . . . . . . . . . . 2634 Heartland Wildlife Institute . . . . . . . . 2435 HHA Sports, Inc. . . . . . . . . . . . . . . . . 2415 High Maintenance Camo . . . . . . . . . . .635 Hind Sight, Inc. . . . . . . . . . . . . . . . . . 2144 Hips Targets . . . . . . . . . . . . . . . . . . . 1040 Hi-Tek Sports Products . . . . . . . . . . . .2706 HME Products . . . . . . . . . . . . . . . . . . . 831 Hooyman LLC . . . . . . . . . . . . . . . . . . 1860 Horton Archery, LLC . . . . . . . . . . . . . 1611 Hoyt . . . . . . . . . . . . . . . . . . . . . . . . . 1225 HTM Precision Machining, Inc. . . . . . 2638 Human Energy Concealment Systems LLC . . . . . . . . . 2445 Hunt Comfort, Inc. . . . . . . . . . . . . . . 1853 Hunt Gear LLC . . . . . . . . . . . . . . . . . . . 634 Hunt Rite Accessories LLC . . . . . . . . . 1755 Hunten Outdoors . . . . . . . . . . . . . . . . 413 Hunter Dan . . . . . . . . . . . . . . . . . . . . 1915 Hunter Safety System . . . . . . . . . . . . 2231 Hunter’s Niche Inc . . . . . . . . . . . . . . 2411 Hunter’s View, LTD. . . . . . . . . . . . . . . . 335 Hunting Revolution Inc. / Tree Apron . . . . . . . . . . . . . . . . . . . . 2559

Inside Archery 92 January 2010

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Hunting Solutions, Inc /

Little Jon Archery Products, LLC. . . . . 2652

Millenium Treestands . . . . . . . . . . . . 2109

Loc-A-Peep /

HuntMore . . . . . . . . . . . . . . . . . . . . . . 452

Bach Enterprises . . . . . . . . . . . . . . . . 2643

IBO . . . . . . . . . . . . . . . . . . . . . . . . . . 1656

Lone Wolf Portable

IdeaStream Consumer

Treestands . . . . . . . . . . . . . . . . . . . . . 701

Products, LLC . . . . . . . . . . . . . . . . . . . 737

Longleaf Camo . . . . . . . . . . . . . . . . . . 713

Impact Archery . . . . . . . . . . . . . . . . . . 749

Lorpen North America Inc . . . . . . . . . 2350

Inside Archery . . . . . . . . . . . . . . . . . .1035

LVE Hunting Decals, LLC . . . . . . . . . . 2543

InterMedia Outdoors . . . . . . . . . . . . .1249

M & R Bowstrings . . . . . . . . . . . . . . . 1357

Invisible Hunter Products, Inc . . . . . . 1152

Magic Stop Targets, Inc. . . . . . . . . . . . 738

IQ BowSights . . . . . . . . . . . . . . . . . . 2219

Magnus, Inc. . . . . . . . . . . . . . . . . . . . 1239

Irish Setter . . . . . . . . . . . . . . . . . . . . . 709

Maitland USA . . . . . . . . . . . . . . . . . . . 872

J & K Outdoor Products, Inc. . . . . . . . . 678

Mannequins International . . . . . . . . . 2254

James Valley Scents . . . . . . . . . . . . . 2516

Manzella Productions, Inc. . . . . . . . . 2207

Jest Textiles, Inc. . . . . . . . . . . . . . . . . . 905

Martin Archery, Inc. . . . . . . . . . . . . . 2659

Jiaozuo Sanlida

Max Performance LLC . . . . . . . . . . . . . 505

Recreation Equipment Co. . . . . . . . . . . 909

Maximus Crossbow

Jim Fletcher Archery . . . . . . . . . . . . . . 935

Company . . . . . . . . . . . . . . . . . . . . . . 858

Jordan Outdoor Enterprises . . . . . . . . 1101

Medalist . . . . . . . . . . . . . . . . . . . . . . . 325

Keyes Hunting Gear . . . . . . . . . . . . . 2212

Mega Thrust Archery . . . . . . . . . . . . . 673

Kinsey’s . . . . . . . . . . . . . . . . . . . . . . 1849

Mid-Atlantic Archery Products . . . . . . 1538

Knight & Hale Game Calls . . . . . . . . . 1339

Moccasin Joe Distributor Inc . . . . . . . . 668

Kowa Optimed, Inc. . . . . . . . . . . . . . . 834

Montana Decoy . . . . . . . . . . . . . . . . 2011

Kwikee Kwiver Co. Inc. . . . . . . . . . . . 2507

MOR Archery Targets, Inc. . . . . . . . . . . 367

Lakewood Products . . . . . . . . . . . . . 2349

Morrell Mfg., Inc . . . . . . . . . . . . . . . . 1201

Lakota Archery LLC . . . . . . . . . . . . . . 1361

Mossy Oak . . . . . . . . . . . . . . . . . . . . 1801

Lancaster Archery Supply . . . . . . . . . . 615

Mossy Oak Footwear . . . . . . . . . . . . 1001

Laporte America . . . . . . . . . . . . . . . . . 674

Moultrie Products, LLC . . . . . . . . . . . 1449

Last Chance Archery . . . . . . . . . . . . . 2406

Mountain Mike’s

Leling Friendship Sports

Reproductions . . . . . . . . . . . . . . . . . . .665

Equipment Co. Ltd . . . . . . . . . . . . . . 2440

Mountaineer Sports, LLC . . . . . . . . . . 2754

Leupold & Stevens . . . . . . . . . . . . . . 2035

Mrs. Doe Pee’s Buck Lures /

Leven Industries . . . . . . . . . . . . . . . . 2459

American Outdoors . . . . . . . . . . . . . . 1245

Lightning Bowstrings, LTD . . . . . . . . 2553

MTM Molded Products Co . . . . . . . . 1914

LimbSaver . . . . . . . . . . . . . . . . 1841, 1941

Muck Boot Company . . . . . . . . . . . . . 2209

Inside Archery 94 January 2010

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Muddy Outdoors . . . . . . . . . . . . . . . 2532

Natural Predator . . . . . . . . . . . . . . . . 2355

New Archery Products . . . . . . . . . . . 1625

Muzzy Products Corp . . . . . . . . . . . . 1511

Neet Products, Inc. . . . . . . . . . . . . . . 2511

New Breed Archery LLC . . . . . . . . . . 2160

NABA . . . . . . . . . . . . . . . . . . . . . . . . 1828

Nelsons Arrows . . . . . . . . . . . . . . . . 2249

Next Camouflage, LLC. . . . . . . . . . . . 2654

Nation’s Best Sports . . . . . . . . . . . . . 2338

NeverGuess Rangefinders, Inc. . . . . . 2460

NFAA . . . . . . . . . . . . . . . . . . . . . . . . . 508 Nikon Inc. . . . . . . . . . . . . . . . . . . . . . 1911 Ningbo Jiangbei Yuanye Tourist Products Co, LTD . . . . . . . . . . . 537 No Limits Outdoors LLC . . . . . . . . . . . 2613 Non Typical, Inc. . . . . . . . . . . . . . . . . . 911 Norway Industries . . . . . . . . . . . . . . . 645 Nufletch Archery, LLC . . . . . . . . . . . . . 636 NXT Generation . . . . . . . . . . . . . . . . . 808 Nylok Corporation . . . . . . . . . . . . . . . .416 Octane . . . . . . . . . . . . . . . . . . . . . . . . 575 October Mountain Products . . . . . . . 1949 Ol’ Man Treestands . . . . . . . . . . . . . . 2133 Old Faithful Outdoors . . . . . . . . . . . . 2061 Opti-Logic Corporation . . . . . . . . . . . 2105 Osborn’s Firecracker String Loop . . . . 2205 Outdoor Business Network, Inc. . . . . 2241 Outdoor DNA . . . . . . . . . . . . . . . . . . . 734 Outdoor Sports Products . . . . . . . . . . 1460 Outer Armour . . . . . . . . . . . . . . . . . . 1556 Ozonics . . . . . . . . . . . . . . . . . . 2159, 2161 Pape’s Archery, Inc. . . . . . . . . . . . . . . 2425 Paradigm Archery . . . . . . . . . . . . . . . . 773 Paradox Products . . . . . . . . . . . . . . . 1952 Parker Compound Bows, Inc . . . . . . . . . . . . . . . . 2517, 2615 Partnership . . . . . . . . . . . . . . . . . . . . 1738 PB Archery, LLC . . . . . . . . . . . . . . . . . 1041 Pete Rickard Company . . . . . . . . . . . 2317 Petron . . . . . . . . . . . . . . . . . . . . . . . . 2363 Pine Ridge Archery Products . . . . . . . 1748 Piney Holler Hunting Products . . . . . . 1661

Inside Archery 96 January 2010

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Inside Archery 97 January 2010

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Plano Molding . . . . . . . . . . . . . . . . . 1549

Robinhood Video

Pole Mountain Outdoors . . . . . . . . . . 1004

Productions, Inc. . . . . . . . . . . . . . . . . 1740

Poly-Green Foam, LLC . . . . . . . . . . . . . 353

Robinson Outdoor Products . . . . . . . 1024

POS Card Systems . . . . . . . . . . . . . . . . 830

Rocky Brands . . . . . . . . . . . . . . . . . . 1001

Prairie Innovators, LLC . . . . . . . . . . . 2458

Rush Creek Furniture . . . . . . . . . . . . . . 611

Precision Designed Products . . . . . . . 2045

RutWear Big Game

Predator Trailcams . . . . . . . . . . . . . . 2414

Technologies . . . . . . . . . . . . . . . . . . . 2051

Predator, Inc. . . . . . . . . . . . . . . . . . . 2319

Samick Sports Co., Ltd . . . . . . . . . . . . 519

Primos Hunting Calls . . . . . . . . . . . . . 1501

Saunders Archery . . . . . . . . . . . . . . . 1725

Prois Hunting Apparel . . . . . . . . . . . . . 861

SCENTite Blinds /

Promotional Images /

Fargason Outdoors . . . . . . . . . . . . . . 1559

Shasta Wear Inc. . . . . . . . . . . . . . . . . 2307

Schaffer Performance Archery . . . . . . 1215

Prototech Industries . . . . . . . . . . . . . 2152

Scorpion Venom Archery . . . . . . . . . . 2528

PSE Archery . . . . . . . . . . . . . . . . . . . 2625

Scorpyd Crossbows . . . . . . . . . . . . . . . 657

Quake Industries . . . . . . . . . . . . . . . . 2410

Scott Archery Mfg. . . . . . . . . . 1711, 1808

Quaker Boy, Inc. . . . . . . . . . . . . . . . . 2201

Scott’s Strings, LLC . . . . . . . . . . . . . . 2655

Quality Archery Designs . . . . . . . 301, 401

SEEMZ Technology, LLC . . . . . . . . . . . 2263

Quest Bowhunting . . . . . . . . . . . 549, 652

Shadow Hunter, LLC . . . . . . . . . . . . . 1837

Rack-Attack, LLC . . . . . . . . . . . . . . . . 2607

Shannon Hunt Group, LLC . . . . . . . . . 1659

Radical Archery

She Outdoor Apparel . . . . . . . . . . . . . 511

Designs, Inc. . . . . . . . . . . . . . . . . . . . 2055

Shelter-Pro LLC / Underbrush . . . . . . . . 817

Rage . . . . . . . . . . . . . . . . . . . . . . . . . 2225

Shoot Like A Girl . . . . . . . . . . . . . . . . . 961

Ragim USA . . . . . . . . . . . . . . . . . . . . 1639

Shrewd Archery . . . . . . . . . . . . . . . . 2606

Real Scent . . . . . . . . . . . . . . . . . . . . . 2333

Signature Products Group . . . . . . . . . . 838

Realtree . . . . . . . . . . . . . . . . . . . . . . 1101

SilverScent Products . . . . . . . . . . . . . . 669

Recon Outdoors . . . . . . . . . . . . . . . . 2429

Sitka, Inc. . . . . . . . . . . . . . . . . . . . . . . 451

Reconyx, Inc. . . . . . . . . . . . . . . . . . . 1532

SKB Corp. . . . . . . . . . . . . . . . . . . . . . . 419

Rhino Laboratories . . . . . . . . . . . . . . 2337

Slick Trick . . . . . . . . . . . . . . . . . . . . . . 573

Rifle Cam Hunting . . . . . . . . . . . . . . . . 639

Smart Scouter . . . . . . . . . . . . . . . . . . 1832

Rinehart Targets . . . . . . . . . . . . . . . . 1959

Smoke Broadheads . . . . . . . . . . . . . . . 469

RIP Archery . . . . . . . . . . . . . . . . . . . . . 510

Southern Outdoor Technologies . . . . 1261

Ripcord Technologies . . . . . . . . . . . . 1037

Specialty Archery . . . . . . . . . . . . . . . 2143

RiserCam, LLC . . . . . . . . . . . . . . . . . . . 309

Spectrum’s Edge, Inc. . . . . . . . . . . . . 1554

Rivers Edge Treestands . . . . . . . . . . . 2501

Sportchief . . . . . . . . . . . . . . . . 2558, 2561

RJ Dunkin Co LLC . . . . . . . . . . . . . . . . 708

SportLock, LLC . . . . . . . . . . . . . . . . . 2431

Inside Archery 98 January 2010

Company

Booth

——————————————————————————

Company

Booth

——————————————————————————

Sportsman’s Outdoor Products . . . . . 1049

Trophy Taker, Inc. . . . . . . . . . . . . . . . 2449

Sportsmen of North America . . . . . . . 2342

Trophyline USA . . . . . . . . . . . . . . . . . 1034

Spot-Hogg . . . . . . . . . . . . . . . . . . . . 2033

True Quiet Treestand . . . . . . . . . . . . . 2014

SpyderWeb Targets . . . . . . . . . . . . . . . 777

Trueflight Feathers . . . . . . . . . . . . . . 1462

Sterner Duttera

Tru-Fire . . . . . . . . . . . . . . . . . . . . . . . 1741

Archery Products . . . . . . . . . . . . . . . . 1063

TruGlo, Inc . . . . . . . . . . . . . . . . . . . . . 917

Stink Sticks, Inc. . . . . . . . . . . . . . . . . 2112

U.S. Fish & Wildlife . . . . . . . . . . . . . . 2341

Stokerized . . . . . . . . . . . . . . . . . . . . . . 755

USA Archery / NAA . . . . . . . . . . . . . . 2309

Stone Mountain Bow Strings . . . . . . . 2744

VaneTec . . . . . . . . . . . . . . . . . . . . . . . 466

Stoney-Wolf Productions, Inc. . . . . . . . 569

Vanguard USA, Inc . . . . . . . . . . . . . . . 449

Strother Archery . . . . . . . . . . . . . . . . 1161

VaporShield, Inc. . . . . . . . . . . . . . . . . . 369

Sullivan Industries / Innerloc . . . . . . . . 930

Vaportrail, Inc. . . . . . . . . . . . . . . . . . . 468

Summit Treestands, LLC . . . . . . . . . . 1433

VibraShine / Leaf River . . . . . . . . . . . . 845

Swhacker, LLC . . . . . . . . . . . . . . . . . . 1651

Victory Archery . . . . . . . . . . . . . . . . . 2555

Sword Sights . . . . . . . . . . . . . . . . . . 1007

Viper Archery Products . . . . . . . . . . . . 443

T.R.U. Ball Releases . . . . . . . . . . . . . . 2301

Vista / W.R.I. . . . . . . . . . . . . . . . . . . . 1737

Tactical Archery Systems . . . . . . . . . . . 609

Vital Gear . . . . . . . . . . . . . . . . . . . . . 1800

Tailormaid Archery Products, Inc. . . . 1757

Vortex Optics . . . . . . . . . . . . . . . . . . 2215

Target Communications

Weber’s Camo Leather Goods . . . . . . 2206

Corporation . . . . . . . . . . . . . . . . . . . 1731

Whitetail Institute

TenPoint Crossbow

of North America . . . . . . . . . . . . . . . 2138

Technologies . . . . . . . . . . . . . . 2401, 2510

Whitetail Obsession Scents . . . . . . . . 2115

Texas Boar Bracket . . . . . . . . . . . . . . 2354

Wilderness Dreams . . . . . . . . . . . . . . 2204

The Wright Blind, Inc . . . . . . . . . . . . 2514

Wildgame Innovations . . . . . . . . 725, 821

Thermacell . . . . . . . . . . . . . . . . . . . . 1733

Wildlife Research Center, Inc. . . . . . . 1749

Tight Spot Quivers . . . . . . . . . . . . . . 1240

Winner’s Choice

Timney Triggers . . . . . . . . . . . . . . . . 2742

Custom Bowstrings . . . . . . . . . . . . . . 2441

Tink’s . . . . . . . . . . . . . . . . . . . . . . . . 1009

Woods Wise Products . . . . . . . . . . . . 2343

Toadbak, Inc. . . . . . . . . . . . . . . . . . . 2052

Wyandotte Leather, Inc . . . . . . . . . . . 1649

Toxonics Manufacturing Inc. . . . . . . . 2421

X-Factor Outdoor Products . . . . . . . . . 936

Tree Talon . . . . . . . . . . . . . . . . . . . . . . 710

XOP, Inc. / Extreme Outdoor

Treelimb Products, LLC . . . . . . . . . . . 2239

Products, Inc. . . . . . . . . . . . . . . . . . . . 605

Trophy Blend Scents . . . . . . . . . . . . . 2541

Xtreme Outdoors, LLC . . . . . . . . . . . . . 654

Trophy Ridge . . . . . . . . . . . . . . . . . . 1307

Yeti Coolers . . . . . . . . . . . . . . . . . . . . 1557

Trophy Rock . . . . . . . . . . . . . . . . . . . 2039

Zebra Publishing Inc. . . . . . . . . . . . . 1035

Inside Archery 100 January 2010

Inside Archery 101 January 2010

NUmerical Booth Listing Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

301 . . . . . . . . . . . Quality Archery Designs

511 . . . . . . . . . . . . . She Outdoor Apparel

309 . . . . . . . . . . . . . . . . . . . RiserCam, LLC

519 . . . . . . . . . . . . .Samick Sports Co., Ltd

319 . . . . . . . Blacks Creek Guide Gear, Inc.

525 . . . . . . . . . . . . . . .Extreme Dimension

325 . . . . . . . . . . . . . . . . . . . . . . . Medalist

Wildlife Calls

335 . . . . . . . . . . . . . . .Hunter’s View, LTD.

531 . . . . . . . . . . . . . .Do-All Outdoors, LLC

349 . . . . . . . . . . . . . . . . Dead Down Wind

537 . . . . . . . . . . . Ningbo Jiangbei Yuanye

353 . . . . . . . . . . . . . Poly-Green Foam, LLC

Tourist Products Co, LTD

367 . . . . . . . . . .MOR Archery Targets, Inc.

539 . . . . . . . . . Alaska Bowhunting Supply

369 . . . . . . . . . . . . . . . . .VaporShield, Inc.

540 . . . . . . . . . . . . . . . . . . . . First Lite, Inc

373 . . . . . . . . . . . . . . . . . . . . . . . BowTech

543 . . . . . . . . . . Carbon Tech Arrows, Inc.

401 . . . . . . . . . . . Quality Archery Designs

549 . . . . . . . . . . . . . . . Quest Bowhunting

404 . . . . . . . . . Extreme Outdoor Products

568 . . . . . . . . . . . Arrowdynamic Solutions

of Mississippi Inc.

569 . . . . . . . Stoney-Wolf Productions, Inc.

405 . . . . . . . . . . . Direct Outdoor Products

573 . . . . . . . . . . . . . . . . . . . . . . Slick Trick

413 . . . . . . . . . . . . . . . . Hunten Outdoors

575 . . . . . . . . . . . . . . . . . . . . . . . . Octane

416 . . . . . . . . . . . . . . . .Nylok Corporation

601 . . . . . . . . Antler King Trophy Products

419 . . . . . . . . . . . . . . . . . . . . . . SKB Corp.

605 . . . . . . . . XOP, Inc. / Extreme Outdoor

425 . . . . . . . . . . . . . . . . . . . . . . GSM, LLC

Products, Inc.

441 . . . . . . . . . . . Bow and Arrow Hunting

606 . . . . . . . . . . . . Cranford Mfg. Co., Inc.

443 . . . . . . . . . . . . Viper Archery Products

608 . . . . . . . Countrymen Innovations, Inc.

449 . . . . . . . . . . . . . . . Vanguard USA, Inc

609 . . . . . . . . . . . Tactical Archery Systems

451 . . . . . . . . . . . . . . . . . . . . . . Sitka, Inc.

611 . . . . . . . . . . . . . .Rush Creek Furniture

452 . . . . . . . . . . . . . . . . . . . . . . HuntMore

615 . . . . . . . . . . Lancaster Archery Supply

466 . . . . . . . . . . . . . . . . . . . . . . . VaneTec

621 . . . . . . . . . . . . . . . . . . Carbon Impact

468 . . . . . . . . . . . . . . . . . . Vaportrail, Inc.

625 . . . . . . . . . . . . . . . . .Evolved Habitats

469 . . . . . . . . . . . . . . . Smoke Broadheads

630 . . . . . . . . . . . . . . . . . Foreverlast, Inc.

501 . . . . . . . . . . . . . . . . . AMS Bowfishing

631 . . . . . . . . . . . . . . . . . . . . . . .Club Red

505 . . . . . . . . . . . . . Max Performance LLC

634 . . . . . . . . . . . . . . . . . . .Hunt Gear LLC

507 . . . . . . . . . . . . . . . Brownell & Co., Inc

635 . . . . . . . . . . .High Maintenance Camo

508 . . . . . . . . . . . . . . . . . . . . . . . . . NFAA

636 . . . . . . . . . . . . . Nufletch Archery, LLC

509 . . . . . . . . . . . . . . . . . . Buckaroo-Stoo

639 . . . . . . . . . . . . . . . .Rifle Cam Hunting

510 . . . . . . . . . . . . . . . . . . . . .RIP Archery

645 . . . . . . . . . . . . . . . Norway Industries

Inside Archery 102 January 2010

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

649 . . . . . . . . . . . . . . . . . . . . G5 Outdoors

769 . . . . . . . . . . . . . . . . . . . . . Eberlestock

652 . . . . . . . . . . . . . . . Quest Bowhunting

773 . . . . . . . . . . . . . . . . Paradigm Archery

654 . . . . . . . . . . . . . Xtreme Outdoors, LLC

776 . . . . . . . . . . . .Bullet Archery Products

657 . . . . . . . . . . . . . . .Scorpyd Crossbows

777 . . . . . . . . . . . . . . . SpyderWeb Targets

661 . . . . . . . . . . . . . . . . . . Athens Archery

801 . . . . . . . . . . . . . . . . . . Buck Wear, Inc.

665 . . . . . Mountain Mike’s Reproductions

807 . . . . . . . . . . . Big Dog Treestands, Inc.

668 . . . . . . . . Moccasin Joe Distributor Inc

808 . . . . . . . . . . . . . . . . . NXT Generation

669 . . . . . . . . . . . . . . SilverScent Products

814 . . . . . . . . . . . . . . . . . .Buck Bomb Inc.

673 . . . . . . . . . . . . . Mega Thrust Archery

817 . . . . . . . .Shelter-Pro LLC / Underbrush

674 . . . . . . . . . . . . . . . . . Laporte America

821 . . . . . . . . . . . . Wildgame Innovations

677 . . . . . . . . . . .Anderson Bow Company

825 . . . . . . . . . . . . . . . Barnett Crossbows

678 . . . . . . . . J & K Outdoor Products, Inc.

830 . . . . . . . . . . . . . . . .POS Card Systems

701 . . . . . . Lone Wolf Portable Treestands

831 . . . . . . . . . . . . . . . . . . . HME Products

708 . . . . . . . . . . . . . . . . RJ Dunkin Co LLC

834 . . . . . . . . . . . . . . Kowa Optimed, Inc.

709 . . . . . . . . . . . . . . . . . . . . . Irish Setter

837 . . . . . . . . . . . . EP Hunting / The Reign

710 . . . . . . . . . . . . . . . . . . . . . . Tree Talon

838 . . . . . . . . . . Signature Products Group

712 . . . . . . . . . . . . Buck Country Products

839 . . . . . . . Campbell Outdoor Challenge

713 . . . . . . . . . . . . . . . . . . Longleaf Camo

845 . . . . . . . . . . . . VibraShine / Leaf River

714 . . . . . . . . . . . . . . . . Craft Agency, Inc.

849 . . . . . . . . . . . . . . . . Coffey Marketing

719 . . . . . . . . . . . . . . Flextone Game Calls

850 . . . . Christian Bowhunters of America

725 . . . . . . . . . . . . Wildgame Innovations

858 . . . . . . . Maximus Crossbow Company

730 . . . . . . . . . . . . . . Arrow Precision, LLC

861 . . . . . . . . . . . . .Prois Hunting Apparel

731 . . . . . . . . . . . . . . . . . . . . . . . . .FIVICS

872 . . . . . . . . . . . . . . . . . . . Maitland USA

734 . . . . . . . . . . . . . . . . . . . Outdoor DNA

901 . . . . . . . . . . . . . . . . . . Badlands Packs

737 . . . . . . . . . . . . .IdeaStream Consumer

905 . . . . . . . . . . . . . . . . . Jest Textiles, Inc.

Products, LLC

909 . . . . . . . . . Jiaozuo Sanlida Recreation

738 . . . . . . . . . . . Magic Stop Targets, Inc.

Equipment Co.

739 . . . . . . . . . . . . . . . . . . . . GG Telecom

911 . . . . . . . . . . . . . . . . . Non Typical, Inc.

743 . . . . . . .Extreme Archery Products Inc.

917 . . . . . . . . . . . . . . . . . . . . . TruGlo, Inc

749 . . . . . . . . . . . . . . . . . . Impact Archery

930 . . . . . . . . Sullivan Industries / Innerloc

751 . . . . . . . . . . . . . . . Cajun Archery, Inc.

935 . . . . . . . . . . . . . . Jim Fletcher Archery

755 . . . . . . . . . . . . . . . . . . . . . .Stokerized

936 . . . . . . . . . X-Factor Outdoor Products

757 . . . . . . . . . . . . . . . . . . . . . . . . . Firefly

937 . . . . . . . . . . . . . . . . . . . . . . . . . ARRO

Inside Archery 103 January 2010

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

943 . . . . . . . . . . . . . . . . . . . . .EI Outdoors

1143 . . . . . . . . . Grim Reaper Broadheads

945 . . . . . . . . . . . . . . . . . . . Axion Archery

1149 . . . . . . . . . . . . . . . . . . . Gold Tip LLC

949 . . . . . . . . Apple Archery Products, LLC

1152 . . . . . . Invisible Hunter Products, Inc

961 . . . . . . . . . . . . . . . . . Shoot Like A Girl

1161 . . . . . . . . . . . . . . . . Strother Archery

963 . . . . . . . . . . . . . . . . . . . . Bowjax, Inc.

1201 . . . . . . . . . . . . . . . .Morrell Mfg., Inc

1001 . . . . . . . . . . . Mossy Oak Footwear /

1215 . . . . . . Schaffer Performance Archery

Rocky Brands

1221 . . . . . . . . . . . . . . . Gateway Feathers

1004 . . . . . . . . . . Pole Mountain Outdoors

1225 . . . . . . . . . . . . . . . . . . . . . . . . . Hoyt

1007 . . . . . . . . . . . . . . . . . . .Sword Sights

1234 . . . . . . . . . . . . . Flex-Fletch Products

1009 . . . . . . . . . . . . . . . . . . . . . . . . Tink’s

1238 . . . . . . Campbell Outdoor Challenge

1024 . . . . . . . Robinson Outdoor Products

1239 . . . . . . . . . . . . . . . . . . .Magnus, Inc.

1034 . . . . . . . . . . . . . . . . . Trophyline USA

1240 . . . . . . . . . . . . . . Tight Spot Quivers

1035 . . . . . . . . . . . . . . . Zebra Publishing /

1242 . . . . . . . . . . . . . . . . . . . . Black Gold

Inside Archery /

1245 . . . . . . . .Mrs. Doe Pee’s Buck Lures /

Bowhunt America /

American Outdoors

Caribou Outpost

1249 . . . . . . . . . . . . .InterMedia Outdoors

1037 . . . . . . . . . . . . Ripcord Technologies

1257 . . . . . . . . . . . . GhostBlind Industries

1038 . . . . . . . . . . . . . . . . . . . . .Engel USA

1261 . . . . Southern Outdoor Technologies

1040 . . . . . . . . . . . . . . . . . . . Hips Targets

1301 . . . . . . . . . . . . . . . . . . .Bear Archery

1041 . . . . . . . . . . . . . . . . .PB Archery, LLC

1307 . . . . . . . . . . . . . . . . . . .Trophy Ridge

1043 . . . . . . . . . . . . . . Allen Company, Inc

1314 . . . . . . . . . . . . . Flambeau Outdoors

1049 . . . . . Sportsman’s Outdoor Products

1317 . . . . . . . . .Delta Sports Products, LLC

1053 . . . . . . . . . . . . . . . Hamskea Archery

1325 . . . . . . . . Easton Technical Products /

Solutions LLC

Beman

1059 . . . . . . . . . BBK Hunting Systems Ltd.

1333 . . . . . . . . . . . . . . . . . . . . . . . . . Fuse

1060 . . . . . CenterPoint Hunting Outdoors

1339 . . . . . . . . . Knight & Hale Game Calls

1063 . . . Sterner Duttera Archery Products

1349 . . . . . . . . . . . . . . . . . . . . . Code Blue

1101 . . . . . . . . . Realtree / Jordan Outdoor

1355 . . . . . . . . . . . . . Angel Company Ltd

Enterprises

1357 . . . . . . . . . . . . . . . M & R Bowstrings

1106 . . . . . . . . . . . . . . . . . . . B.U.P. Sports

1360 . . . . . . . . . . . . . . . . . Blind Ambition

1135 . . . . . . . . . . . . . . . Carter Enterprises

Bale Blinds, LLC

1136 . . . . . . . . . . . . . ASAT Outdoors, LLC

1361 . . . . . . . . . . . . . . Lakota Archery LLC

1137 . . . . . . . . . . . . . ASAT Outdoors, LLC

1433 . . . . . . . . . . Summit Treestands, LLC

Inside Archery 104 January 2010

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

1449 . . . . . . . . . . . Moultrie Products, LLC

1661 . . . . . .Piney Holler Hunting Products

1725 . . . . . . . . . . . . . . . Saunders Archery

1454 . . . . . . . . . . . . . Equalizer Treestands

1711 . . . . . . . . . . . . . Scott Archery Mfg. /

1729 . . . . . . . . . . . . . . . . . . . . . HawgLite

1455 . . . . . . . . . . . . . . . Edge By Expedite

Custom Bow Equipment

1731 . . . . . Target Communications Corp. /

1460 . . . . . . . . . . Outdoor Sports Products

1713 . . . . . . . . . . . . . . . . . . . . . Ameristep

Deer & Turkey Expos

1461 . . . . . . . . . . . . . . . . . . . . . . Elimitrax 1462 . . . . . . . . . . . . . . Trueflight Feathers 1501 . . . . . . . . . . . . .Primos Hunting Calls 1508 . . . . . . . . .Archery Trade Association 1511 . . . . . . . . . . . . Muzzy Products Corp 1525 . . . . . . . . . . . . . . . . . . . . . . BCY, Inc. 1530 . . . . . . . . . . . . . DoubleTake Archery 1532 . . . . . . . . . . . . . . . . . . Reconyx, Inc. 1538 . . . . . .Mid-Atlantic Archery Products 1542 . . . . . . . . . . . .AAE / Arizona Archery Enterprises, Inc. 1549 . . . . . . . . . . . . . . . . . Plano Molding 1554 . . . . . . . . . . . Spectrum’s Edge, Inc. / BuckStalker 1556 . . . . . . . . . . . . . . . . . . Outer Armour 1557 . . . . . . . . . . . . . . . . . . . .Yeti Coolers 1559 . . . . . . . . . . . . . . . .SCENTite Blinds / Fargason Outdoors 1611 . . . . . . . . . . . . . Horton Archery, LLC 1621 . . . . . . . . . . . Buck Stop Lure Co. Inc. 1625 . . . . . . . . . . . .New Archery Products 1630 . . . . . . . . . . . . . . .Bearpaw Products 1639 . . . . . . . . . . . . . . . . . . . . Ragim USA 1645 . . . . . . . . Bushnell Outdoor Products 1649 . . . . . . . . . . . Wyandotte Leather, Inc 1651 . . . . . . . . . . . . . . . . . . Swhacker, LLC 1653 . . . . . . . . . . . . . . . . . . . C’Mere Deer 1656 . . . . . . . . . . . . . . . . . . . . . . . . . . IBO 1659 . . . . . . . . .Shannon Hunt Group, LLC

Inside Archery 105 January 2010

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

1733 . . . . . . . . . . . . . . . . . . . . Thermacell

1901 . . . . . . . . . . . . Big Game Treestands

1737 . . . . . . . . . . . . . . . . . . . Vista / W.R.I.

1911 . . . . . . . . . . . . . . . . . . . . . Nikon Inc.

1738 . . . . . . . . . . . . . . . . . . . . Partnership

1912 . . . . . . . . . . Briner Technologies, Inc.

1740 . . . . . . . . . . . . . . . Robinhood Video

1914 . . . . . . . . .MTM Molded Products Co

Productions, Inc.

1915 . . . . . . . . . . . . . . . . . . . . Hunter Dan

1741 . . . . . . . . . . . . . . . . . . . . . . . Tru-Fire

1919 . . . . . . . . . . . . . GamePlan Gear, Inc.

1748 . . . . . . . Pine Ridge Archery Products

1925 . . . . . . . . . . . . . . . Gorilla Treestands

1749 . . . . . . Wildlife Research Center, Inc.

1937 . . . . . . Cartel / Doosung Corporation

1755 . . . . . . . . . Hunt Rite Accessories LLC

1941 . . . . . . . . . . . . . . . . . . . . .LimbSaver

1757 . . . . . . . . . . . . . . Tailormaid Archery

1949 . . . . . . . October Mountain Products

Products, Inc.

1952 . . . . . . . . . . . . . . . Paradox Products

1758 . . . . . . . . . . . . . . . . . . . . .Cold Wind

1957 . . . . . . . . . . . . . . . . Camospace.com

1761 . . . . . . . . . . . . Game Face Gear LLC /

1958 . . . . . . . . . .Archery Shooter Systems

Quick Camo Hats

1959 . . . . . . . . . . . . . . . . Rinehart Targets

1800 . . . . . . . . . . . . . . . . . . . . . Vital Gear

2010 . . . . . . . . . . . Border Crossing Scents

1801 . . . . . . . . . . . . . . . . . . . . Mossy Oak

2011 . . . . . . . . . . . . . . . . Montana Decoy

1808 . . . . . . . . . . . . . Scott Archery Mfg. /

2014 . . . . . . . . . . . . . True Quiet Treestand

Custom Bow Equipment

2016 . . . . . . . . . . . . . . . Bluestar USA, Inc.

1813 . . . . . . . . . . . . . . . . . . . . .FoxPro Inc

2021 . . . . . . . . . . . . . .Gibbs Archery Gear

1815 . . . . . . . . . . . . .Arizona Rim Country

2025 . . . . . . . . . . . . . . . Field Logic / Block

Products

2033 . . . . . . . . . . . . . . . . . . . . Spot-Hogg

1817 . . . . . . . . . . . . . .Cherryhill Outdoors

2035 . . . . . . . . . . . . . . Leupold & Stevens

1819 . . . . . . . . . . . . Atsko / Sno-Seal, Inc.

2036 . . . . . . .Black Widow Deer Lures Inc.

1825 . . . . . . . . . . .Eastman Outdoors, Inc.

2039 . . . . . . . . . . . . . . . . . . . Trophy Rock

1828 . . . . . . . . . . . . . . . . . . . . . . . . NABA

2045 . . . . . . . Precision Designed Products

1832 . . . . . . . . . . . . . . . . . . Smart Scouter

2049 . . . . . . . . . . . . . . . . Burr & Company

1834 . . . . . . . . . . . . . . . .Greatree Archery

2051 . . . .RutWear Big Game Technologies

1837 . . . . . . . . . . . . . Shadow Hunter, LLC

2052 . . . . . . . . . . . . . . . . . . Toadbak, Inc.

1841 . . . . . . . . . . . . . . . . . . . . .LimbSaver

2055 . . . . . . Radical Archery Designs, Inc.

1849 . . . . . . . . . . . . . . . . . . . . . . Kinsey’s

2061 . . . . . . . . . . . . Old Faithful Outdoors

1853 . . . . . . . . . . . . . . Hunt Comfort, Inc.

2101 . . . . . . . . . . American Whitetail, Inc.

1854 . . . . . . . Fatal Attraction Game Feeds

2105 . . . . . . . . . . . Opti-Logic Corporation

1860 . . . . . . . . . . . . . . . . . . Hooyman LLC

2109 . . . . . . . . . . .Hunting Solutions, Inc /

1861 . . . . . . A-Way Hunting Products, Inc.

Millenium Treestands

Inside Archery 106 January 2010

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

2110 . . . . . . . . . . . . . . . Grayling Outdoor

2231 . . . . . . . . . . . . Hunter Safety System

Products, Inc

2239 . . . . . . . . . . . Treelimb Products, LLC

2112 . . . . . . . . . . . . . . . . Stink Sticks, Inc.

2240 . . . . . . . . . . . .Berry’s Manufacturing

2113 . . . . . . . . . . . . Foster Manufacturing

2241 . . . . Outdoor Business Network, Inc.

2114 . . . . . . . . . . . . Burt Coyote Company

2243 . . . . . . . . . . . . . . . . . . Bush-N-a-Bag

2115 . . . . . . . . Whitetail Obsession Scents

2245 . . . . . . . . . . . . . Grand View Media /

2117 . . . . . Cobra Manufacturing Co., Inc.

Archery Business

2120 . . . Electronic Data Payment Systems

2249 . . . . . . . . . . . . . . . . .Nelsons Arrows

2133 . . . . . . . . . . . . . . Ol’ Man Treestands

2251 . . . . . . . Elusive Widlife Technologies

2134 . . . . . . . . . . . . . . . . . . . . . . 3rd Arm

2254 . . . . . . . . .Mannequins International

2136 . . . . . . . . . . . . . . . .ACU Archery LLC

2263 . . . . . . . . . . .SEEMZ Technology, LLC

2138 . . . . . . . . . . . . . . . Whitetail Institute

2301 . . . . . . . . . . . . . . T.R.U. Ball Releases

of North America

2304 . . . . . . . . . . . . . . . . . . AXCEL Sights

2141 . . . . . . . . . . . . Bodoodle Arrow Rest

2307 . . . . . . . . . . . . Promotional Images /

2143 . . . . . . . . . . . . . . . Specialty Archery

Shasta Wear Inc.

2144 . . . . . . . . . . . . . . . . . Hind Sight, Inc.

2309 . . . . . . . . . . . . . . USA Archery / NAA

2149 . . . . . . . . . . Excalibur Crossbow, Inc.

2311 . . . . . . . . . Doc’s Deer Farm & Scents

2150 . . . . . . . . . . . . . . . . . . . AdvenSure /

2313 . . . . . . . . . . . All Weather / Trailcrest

McNeil & Company

2315 . . . . . . . . . . . . . . . Frigid Forage, Inc.

2152 . . . . . . . . . . . . . Prototech Industries

2317 . . . . . . . . . . . Pete Rickard Company

2159 . . . . . . . . . . . . . . . . . . . . . . .Ozonics

2319 . . . . . . . . . . . . . . . . . . .Predator, Inc.

2160 . . . . . . . . . . .New Breed Archery LLC

2325 . . . . . . . . . . .Bohning Company, Ltd.

2161 . . . . . . . . . . . . . . . . . . . . . . .Ozonics

2330 . . . . .Haley Vines Outdoor Collection

2201 . . . . . . . . . . . . . . . . Quaker Boy, Inc.

2333 . . . . . . . . . . . . . . . . . . . . .Real Scent

2204 . . . . . . . . . . . . . . Wilderness Dreams

2336 . . . . . . . . . . . .Bowhitch Archery, LLC

2205 . . . . Osborn’s Firecracker String Loop

2337 . . . . . . . . . . . . . . Rhino Laboratories

2206 . . . . . .Weber’s Camo Leather Goods

2338 . . . . . . . . . . . . . Nation’s Best Sports

2207 . . . . . . . . Manzella Productions, Inc.

2341 . . . . . . . . . . . . . . U.S. Fish & Wildlife

2209 . . . . . . . . . . . . .Muck Boot Company

2342 . . . . . . . Sportsmen of North America

2212 . . . . . . . . . . . . . Keyes Hunting Gear

2343 . . . . . . . . . . . . Woods Wise Products

2215 . . . . . . . . . . . . . . . . . . Vortex Optics

2349 . . . . . . . . . . . . . .Lakewood Products

2219 . . . . . . . . . . . . . . . . . . IQ BowSights

2350 . . . . . . . . . Lorpen North America Inc

2225 . . . . . . . . . . . . . . . . . . . . . . . . .Rage

2351 . . . . . . . . . . . . . . . . . . .Firenock, LLC

Inside Archery 108 January 2010

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

2352 . . . . . . . . . . . . . . . . . . . . .Hartcraft’s

2406 . . . . . . . . . . . . . Last Chance Archery

2421 . . . . . . . Toxonics Manufacturing Inc.

2354 . . . . . . . . . . . . . . Texas Boar Bracket

2410 . . . . . . . . . . . . . . . .Quake Industries

2425 . . . . . . . . . . . . . .Pape’s Archery, Inc.

2355 . . . . . . . . . . . . . . . . Natural Predator

2411 . . . . . . . . . . . . . . Hunter’s Niche Inc

2429 . . . . . . . . . . . . . . . . Recon Outdoors

2359 . . . . . . H & M Archery Products, Inc.

2413 . . . . . . Accusharp / Fortune Products

2431 . . . . . . . . . . . . . . . . . SportLock, LLC

2363 . . . . . . . . . . . . . . . . . . . . . . . .Petron

2414 . . . . . . . . . . . . . . .Predator Trailcams

2432 . . . . . . . . . . Hawke Sport Optics, LLC

2401 . . . .TenPoint Crossbow Technologies

2415 . . . . . . . . . . . . . . . . HHA Sports, Inc.

2435 . . . . . . . . Heartland Wildlife Institute

Inside Archery 109 January 2010

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

2439 . . . . . . . . . . Back Mountain Outdoor

2459 . . . . . . . . . . . . . . . . Leven Industries

2535 . . . . . . . . . . . . . . . . . .Desiccare, Inc.

Products, Inc.

2460 . . . . . NeverGuess Rangefinders, Inc.

2541 . . . . . . . . . . . . . Trophy Blend Scents

2440 . . . . . . . . . . Leling Friendship Sports

2463 . . . . . . . Bugling Bull Game Call, LLC

2543 . . . . . . . . . . LVE Hunting Decals, LLC

Equipment Co. Ltd

2501 . . . . . . . . . . . Rivers Edge Treestands

2549 . . . . . . . . . . . . . . Copper John Corp.

2441 . . . . . . . . . . . . . . . . Winner’s Choice

2507 . . . . . . . . . . . Kwikee Kwiver Co. Inc.

2553 . . . . . . . . .Lightning Bowstrings, LTD

Custom Bowstrings

2510 . . . .TenPoint Crossbow Technologies

2555 . . . . . . . . . . . . . . . . . Victory Archery

2445 . . . . . . . . . . . . . . . . . Human Energy

2511 . . . . . . . . . . . . . . Neet Products, Inc.

2558 . . . . . . . . . . . . . . . . . . . . . Sportchief

Concealment Systems LLC

2514 . . . . . . . . . . . . The Wright Blind, Inc

2559 . . . . . . . . . .Hunting Revolution Inc. /

2449 . . . . . . . . . . . . . . . Trophy Taker, Inc.

2516 . . . . . . . . . . . . . James Valley Scents

Tree Apron

2450 . . . . . . . . . . . . . . . .Elk Mountain Inc

2517 . . . . . . . Parker Compound Bows, Inc

2561 . . . . . . . . . . . . . . . . . . . . . Sportchief

2452 . . . . . . . . . . . . . . .Goat Tuff Products

2525 . . . . . . . . . . . . . . .Browning Archery

2563 . . . . . . . . . . . . . . . . . . . . Deer Quest

2453 . . . . . . . . . . . . . . .Elite Outdoors LLC

2528 . . . . . . . . . .Scorpion Venom Archery

2601 . . . . . . . . . . . . . . . . . Darton Archery

2454 . . . . . . . . . . . . ..30-06 Outdoors LLC

2532 . . . . . . . . . . . . . . . .Muddy Outdoors

2606 . . . . . . . . . . . . . . . . Shrewd Archery

2458 . . . . . . . . . . . Prairie Innovators, LLC

2533 . . . . . . . . . . . . . . . . . . . 3point5.com

2607 . . . . . . . . . . . . . . . . Rack-Attack, LLC

Inside Archery 110 January 2010

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

Booth

Company

——————————————————————————

2608 . . . . . . . . . . . . . BuckEye Cam / ATSI

2706 . . . . . . . . . . . .Hi-Tek Sports Products

2742 . . . . . . . . . . . . . . . . .Timney Triggers

2609 . . . . . . . . . . . . . . . . . America’s Best

2708 . . . . . . . . . Ben Pearson Archery, Inc.

2744 . . . . . . .Stone Mountain Bow Strings

Bowstrings, LLC

2712 . . George G. Harris Wildlife Collection

2754 . . . . . . . . . . Mountaineer Sports, LLC

2610 . . . . . . . . . . . . . . . . . . . . AgXplore / Nutri-Plot Wildlife Products 2612 . . . . . . . . . . . . . . . . .Archery Tec Inc. 2613 . . . . . . . . . . .No Limits Outdoors LLC 2614 . . . . . . . . . . C.W. Erickson’s Mfg LLC 2615 . . . . . . . Parker Compound Bows, Inc 2625 . . . . . . . . . . . . . . . . . . . PSE Archery 2632 . . . . . . . . . . . Bowforce Archery, LLC 2634 . . . . . . . . . . . HCO Outdoor Products 2638 . . . . . HTM Precision Machining, Inc. 2640 . . . . . . . . . . . .ArrowTrade Magazine 2643 . . . . . . Loc-A-Peep / Bach Enterprises 2649 . . . . . . . . . . . . . . . . . Alpine Archery 2652 . . . . . . . . . . . . . . . .Little Jon Archery Products, LLC. 2654 . . . . . . . . . . . Next Camouflage, LLC. 2655 . . . . . . . . . . . . . . Scott’s Strings, LLC 2658 . . . . . . . . . Covert Scouting Cameras by DLC Trading Co. 2659 . . . . . . . . . . . . . Martin Archery, Inc.

Inside Archery 111 January 2010

M a r k e t

T r e n d s

Bow Report By Bill Krenz

2010 Bear Attack B

ear Archery has been making compound bows a lot longer than most. Its very first compound, the Bear Alaskan, was introduced way back in 1975. Over the decades, Bear has learned what it takes to make an exciting compound bow. “Best” isn’t a word that I throw around lightly. But it seems to me that the 2010 Bear Attack is one of the best new compounds for 2010. It’s also, in my opinion, the best compound bow that Bear Archery has ever offered. And is, in fact, a perfect killer. I base those statements on actual shooting experience with the new Bear Attack. This new bow does almost everything right. To begin with, it’s an exciting design. The short Max Pre-Load Quad Limbs are bold, daring and packed with power. The innovative Dual Arc Offset String Suppressors are equally audacious, and the fact that The parallel nature of the Bear Attack’s Max Pre-Load Quad Limbs and those string suppressors parallel the Dual Arc Offset String Suppressors creates a powerful and exciting short, highly pre-stressed limbs creates a visual impact. visual impact that is practically electric. That electrifying impact is so strong that the 2010 Bear Attack looks like it’s in motion even when it’s standing still. Blended with that eye-catching design is a performance level that is unmistakable. The new Bear Attack draws with surprising smoothness, lets off a full 80 percent and still delivers arrow speeds that rival or match the bulk of today’s best high-end bows. Topping everything off is a reasonable high-end price designed to please. The MSRP on the 2010 Bear Attack is The Dual Arc Offset String Suppressors on the Bear Attack focus like laser beams on the two areas of the bowstring with the most just $749. potential for shot vibration. Life’s greatest adventure lies in doing one’s level best. Bear Archery’s best compound bow ever is the new 2010 Bear Attack. It is a perfect killer.

How It Shoots

The initial and primary contact that any of us have with a bow occurs at the grip. A bad grip can quickly sink an otherwise good bow. The grip on the Bear Attack is exceptional. It’s everything I want in a bow grip. It’s thin-throated to reduce shooting torque. Its back is slightly flat to encourage consistent bowhand placement. It’s perfectly angled for a solid and secure wrist position. And its slightly soft material is both appealing and comfortable. Drawing this fast bow is a pleasure. A lot of bow companies are laying claims to a smooth draw

Inside Archery 112 January 2010

with their new bows. Some are indeed smooth, but others don’t quite match their claims. The 2010 Bear Attack is one of the smoothest-drawing bows, given its excellent arrow speed, I have ever tested. With the Bear Attack, draw weight builds gently as you begin to ease the bow back. Further into the draw, the transition to letoff is surprisingly rounded and smooth, in spite of the fact that the bow drops 80 percent at full draw. The Attack features a lower-cam-mounted draw-stop peg that rotates around to contact the bow’s inside cable, resulting in a comforting back wall that I would describe as medium-firm. Everyone shoots better with a bow of the proper draw length. Adjusting and fine-tuning draw length with the 2010 Bear Attack is easy and convenient. Interchangeable modules are used to make convenient one-inch draw-length adjustments. No bow press is required to change modules. Additional, half-inch draw-length changes can be made by removing the bowstring or cable from the “dot” posts on the drive cam and reattaching them to the drive cam’s “+” or “-” posts. A bow press is required for this fine-tuning operation. At the shot, I found the 2010 Bear Attack remarkably still in my hand. There’s precious little handshock anywhere. My test bow was also bowhunter-quiet right out of the box, even with very light arrows. The inherent accuracy of a bow is a tough thing to measure. This bow, however, seems and feels wonderfully forgiving and accurate to me. The Attack’s big, perfectly balanced one-cam system certainly helps, as does the great grip and the bow’s shock-free, quiet shot. Also aiding is a riser that is only moderately reflexed (backset). That moderate reflex means that the Attack points and aims beautifully. The 2010 Bear Attack really is a best bow and a perfect killer.

Key Features and Benefits New Max Pre-Load Quad Limbs

Each of the ultra-tough limbs on the new Bear Attack

Specifications

Arrow Speed

Axle-to-Axle Length

31 inches

28-inch Arrows

Brace Height

7 inches

Riser Geometry

2.75 inches reflex

Mass Weight

4.2 pounds

Letoff

80 percent

Draw Lengths

25 to 30 inches

Draw Weights

50#, 60#, 70#

Color

Realtree APG HD Camo, Shadow Series

2010 Bear Attack ––––––––––––––––––––––––––––

2010 Bear Attack set at 29 inches (by factory) and adjusted to 70 pounds ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Shaft Arrow Kinetic Arrow Grains/In Weight Energy Speed

10.3 10.2 9.8 9.5 8.9 9.0 8.4 8.2 8.1 7.4 6.4 7.4 5.5

448 gr. 426 gr. 415 gr. 411 gr. 398 gr. 392 gr. 390 gr. 385 gr. 376 gr. 361 gr. 346 gr. 344 gr. 303 gr.

79.1 78.5 78.5 78.4 78.0 77.8 77.9 77.5 77.2 77.0 76.7 76.7 75.5

282 fps 288 fps 292fps 293 fps 297 fps 299 fps 300 fps 301 fps 304 fps 310 fps 316 fps 317 fps 335 fps

––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

For more information, log onto beararcheryproducts.com or call Bear Archery at (800) 694-9494.

Bow weighed with an Easton Bow Force Digital Scale. All tests conducted with a Spot-Hogg Hooter Shooter Portable Shooting Machine and a Competition Electronics Pro Chronograph.

The advantages include a quieter, more aftershock-free bow and a quicker and cleaner release of the arrow from the bowstring. Bear’s Dual Arc Offset String Suppressors are unique in that they focus like laser beams on the two areas of the bowstring with the most potential for shot vibration, and they stop that vibration cold.

New Zero-Tolerance Limb Pockets

The grip on the new Bear Attack is exceptional. It’s small-throated and flat-backed to promote accuracy and provide comfort.

measures barely a foot in length. And each is prestressed to the maximum to deliver more arrow speed along with a quieter and more shock-free shot. These are state-of-the-art bow limbs.

New Bear E-Cam System The Bear E-Cam System on the Bear Attack is a multi-tasking single-cam eccentric system. Because it’s a single-cam, there are no cam synchronization issues whatsoever and that makes perfect arrow flight so much easier to achieve, especially with broadheads. The new E-Cam System seems remarkably efficient, which enables such a smoothly drawing bow to be so fast. On top of all that, draw length is easily adjustable.

New Dual Arc Offset String Suppressors Nearly all of the top bows today feature some sort of single or dual string suppressor or stop.

Properly designed limb pockets allow for easy draw-weight adjustment and still lock the limb butts in place like they were in a bank vault. The Zero-Tolerance Limb Pockets on the new Bear Attack do just that. Each limb is secured within the pocket in a custom designed and cushioned cradle. As the adjustment is made, the entire pocket pivots to minimize undue limb stress. When the adjustment is completed, each pocket locks in place with a Limb Bolt Lockdown Tang and Screw.

New Bear Contra-Band HP Strings/ Cables Less than optimal cables and bowstrings can drag an otherwise great bow down faster than a rock dropped off a cliff. Great strings and cables, like the new Bear Contra-Band HP Strings and Cables on the Bear Attack, have been pre-stretched and specifically assembled to eliminate lingering string stretch and ensure consistent peep rotation. Bear Archery utilizes a proprietary construction process with these premium strings and cables to guarantee peak performance.

Bear Attack Grip This accuracy-oriented grip is comprised of the right stuff. It’s small, trim and just soft enough to be wonderfully comfortable.

Inside Archery 113 January 2010

Archery Industry Calendar –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

By organization:

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

ATA ARCHERY TRADE SHOW PHONE: 866-266-2776 FAX: 801-261-2389 WEBSITE: www.archerytrade.org

2010 ATA TRADE SHOW

LimbSaver Pro/Am

January 19-22, 2010 • Las Vegas, NV 2010 SHOT SHOW –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

June 4-6, 2010 • London, KY

Mathews Solo Cam Pro/Am June 25-27, 2010 • Metropolis, IL

McKenzie ASA Classic July 29-August 1, 2010 • West Monroe, LA –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

INT’L BOWHUNTING ORG. / I.B.O.

Wednesday – Friday, January 13-15, 2010 • Columbus, OH

PHONE: 440-967-2137 FAX: 440-967-2052 WEBSITE: www.ibo.net

2011 ATA TRADE SHOW Thursday – Saturday, January 6-8, 2011 • Indianapolis, IN

2012 ATA TRADE SHOW

Keystone I.B.O. Indoor Nationals

Thursday – Saturday, January 12-14, 2012 • Columbus, OH –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

February 6-12, 2010 • Harrisburg, PA

SHOT SHOW PHONE: 203-840-5600 FAX: 203-840-9600 WEBSITE: www.shotshow.org

2010 SHOT SHOW January 19-22, 2010 • Las Vegas, NV

2011 SHOT SHOW January 18-21, 2011 • Las Vegas, NV

2012 SHOT SHOW January 24-27, 2012 • Las Vegas, NV –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

KINSEY’S DEALER SHOW PHONE: 800-366-4269 FAX: 800-366-4126 WEBSITE: www.kinseyarchery.com

I.B.O. Southern Triple Crown—1st Leg February 19-21, 2010 • Wetumpka, AL

I.B.O. Southern Triple Crown—2 Leg nd

March 12-14, 2010 • Milton, FL

I.B.O. Indoor World Championship March 19-21, 2010 • Cleveland, OH

I.B.O. Southern Triple Crown—3rd Leg April 16-18, 2010 • Rome, GA

I.B.O. National Championship Triple Crown—1st Leg May 14-16, 2010 • Bedford, IN

I.B.O. National Championship Triple Crown—2nd Leg June 11-13, 2010 • McKean, PA

I.B.O. National Championship Triple Crown—3rd Leg July 9-11, 2010 • Nelsonville, OH

2010 KINSEY’S DEALER SHOW February 26-28, 2010 • Hershey, PA

I.B.O. Traditional World Championship July 16-18, 2010 • Chapmansboro, TN

2011 KINSEY’S DEALER SHOW February 18-20, 2011 • Hershey, PA –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

ELLETT BROTHERS

I.B.O. World Championship August 12-14, 2010 • Ellicottville, NY –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

NATIONAL FIELD ARCHERY ASSOC. / NFAA

PHONE: 800-845-3711 FAX: 803-932-5105 WEBSITE: www.ellettbrothers.com

PHONE: 909-794-2133 FAX: 909-794-8512 WEBSITE: www.nfaaarchery.org

2010 ELLETT BROTHERS DEALER SHOW January 6-9, 2010 • Chapin, SC –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

ARCHERY SHOOTER’S ASSOCIATION / ASA PHONE: 770-765-0232 FAX: 770-795-0953 WEBSITE: www.asaarchery.com

Easton Florida Pro/Am February 5-7, 2010 • Newberry, FL

Hoyt USA Pro/Am March 5-7, 2010 • Columbus, GA

Delta Targets Southwest Shoot Out March 26-28, 2010 • Paris, TX

Team Realtree / Club Car Georgia Pro/Am April 23-25, 2010 • Augusta, GA

2010 Vegas Shoot / World Archery Festival February 19-21, 2010 • Las Vegas, NV

Indoor National Championships March 20-21, 2010 • Louisville, KY

2011 Vegas Shoot / World Archery Festival February 11-13, 2011 • Las Vegas, NV –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

By Date: –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

JANUARY January 6-9, 2010 • Chapin, SC 2010 ELLETT BROTHERS DEALER SHOW

FEBRUARY February 5-7, 2010 • Newberry, FL ASA Easton Florida Pro/Am February 6-12, 2010 • Harrisburg, PA I.B.O. Keystone Indoor Nationals February 19-21, 2010 • Las Vegas, NV NFAA 2010 Vegas Shoot / World Archery Festival February 19-21, 2010 • Wetumpka, AL I.B.O. Southern Triple Crown—1st Leg February 26-28, 2010 • Hershey, PA 2010 KINSEY’S DEALER SHOW –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

MARCH March 5-7, 2010 • Columbus, GA ASA Hoyt USA Pro/Am March 12-14, 2010 • Pensacola, FL I.B.O. Southern Triple Crown—2nd Leg March 19-21, 2010 • Cleveland, OH I.B.O. Indoor World Championship March 20-21, 2010 • Louisville, KY NFAA Indoor National Championships March 26-28, 2010 • Paris, TX ASA Delta Targets Southwest Shoot Out –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

APRIL April 16-18, 2010 • Rome, GA I.B.O. Southern Triple Crown—3rd Leg April 23-25, 2010 • Augusta, GA ASA Team Realtree / Club Car Georgia Pro/Am –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

MAY May 14-16, 2010 • Bedford, IN I.B.O. National Championship Triple Crown—1st Leg –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

JUNE June 4-6, 2010 • London, KY ASA LimbSaver Pro/Am June 11-13, 2010 • McKean, PA I.B.O. National Championship Triple Crown—2nd Leg June 25-27, 2010 • Metropolis, IL ASA Mathews Solo Cam Pro/Am –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

JULY July 9-11, 2010 • Nelsonville, OH I.B.O. National Championship Triple Crown—3rd Leg July 16-18, 2010 • Chapmansboro, TN I.B.O. Traditional World Championship July 29-August 1, 2010 • West Monroe, LA McKenzie ASA Classic –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

AUGUST Wednesday – Friday, January 13-15, 2010 • Columbus, OH 2010 ATA TRADE SHOW

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August 12-14, 2010 • Ellicottville, NY I.B.O. World Championship

M a r k e t

T r e n d s

Field Test By Bill Krenz

Slick Trick Broadheads Nl

GrizzTrick

RazorTrick

Magnum

ew ideas often seem sacrilegious. It’s as though they somehow violate what’s held dear. Such was the case with Slick Trick broadheads when they jumped onto the bowhunting scene in 2000. For decades, broadheads had routinely been longer than they were wide. If you want, you can trace that notion all the way back to Howard Hill, who proclaimed that a proper broadhead should be three times longer than its width, or lay the idea at the feet of whomever first sketched the classic arrowhead shape. But the fact remains that longish broadheads ruled the bowhunting roost for at least half a century. Gary Cooper of Slick Trick didn’t see it that way. He saw significant arrow-flight, accuracy and strength advantages in dramatically shortening a broadhead. Legions of today’s bowhunters are glad he did. The current lineup of super-short Slick Trick broadheads is, well, both slick and logical. It segregates broadhead models by cutting diameter. Standard Slick Trick broadheads are 1-inch wide, Magnum models are 1 1/8-inch wide and GrizzTrick models are 1¼-inch wide. Each model is available in 100- and 125-grain versions, and the Standard model is also offered in an 85-grain version. On top of that, there’s a new RazorTrick model that’s a super-short, cut-on-contact head. I’ve played around a good bit with Slick Trick broadheads in the last five years or so, and what I’ve seen and experienced has been very impressive. Initially many bowhunters scoffed at the seemingly stunted Slick Trick ferrules and abrupt blade angles. After all, those distinctive Slick Trick characteristics flew straight in the face of accepted broadhead lore. “Blasphemy,” cried some. But others gave the super-short Slick Tricks a go and reported surprising results. When

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I first began adding Slick Tricks into my own annual broadhead trials, it was a bit of an eye-opener. These absurdly short broadheads flew beautifully with a minimum of bow tuning, seemed especially accurate and proved amazingly durable. Just maybe Slick Trick was on to something. Apparently I’m not the only one who thought that. In short order bowhunters began quietly flocking to Slick Trick and its irreverently short broadheads. That was several years ago. Today Slick Trick is one of the premier manufacturers of broadheads in the country and in fact is recognized by insiders as one of the bright sparks that ignited the eventual super-short broadhead revolution and caused so many manufacturers to re-evaluate their own broadhead designs. Shooting Slick Trick broadheads is typically a joy because of what they bring to the party, which is a combination of clean arrow flight, accuracy, deadly penetration and reliability. The ultra-short nature of the Slick Trick heads seems to translate directly into improved arrow flight. I’ve seen that with a wide variety of bow-and-arrow combinations. Accuracy, too, seems routinely first rate with Slick Trick heads. All Slick Trick broadheads feature four cutting blades. That’s because of the unique, interlocking blade design that is incorporated into these broadheads. As the heads penetrate, those four blades cut a deadly swath. I’ve also found that penetration is typically excellent with Slick Trick broadheads. Today’s bows and arrows are powerpacked, and even the largest Slick Trick heads penetrate deeply. The GrizzTrick is

a particular monster, cutting a massive four-bladed hole for drop-in-sight game recovery. The RazorTrick, with its innovative design and leading cutting edge, is deep-penetrating on even the biggest of big game. One of the real hallmarks of quality super-short broadheads in general, and Slick Trick broadheads in particular, is reliability. That reliability is born of strength, and that strength comes from material selection and design. Hard-core steel is used for every Slick Trick ferrule and every blade. In the Standard, Magnum and GrizzTrick models, blades are jointly cross-locked into the ferrule with what Slick Trick calls the Alcatraz Bladelock System. With those heads, there are essentially two blade units, which are crossed and solidly interlocked within the steel ferrule. No one Slick Trick blade is held independently. All four blades fit together tightly to operate as a single super-strong unit within the tight steel confines of the broadhead’s central core. Given that internal cross-interlocking design, the solid steel makeup of the heads and the pugnacious super-short ferrule, it’s no wonder that Slick Trick broadheads

enjoy a sterling reputation for strength. The RazorTrick utilizes a similarly strong and equally innovative approach called the DeadBolt Bladelock System. With that system, the two innovative Slick Trick blade units are cross-locked within the steel ferrule and additionally held in place with a small locking screw. After a lot of testing I’m not exactly sure which Slick Trick broadhead model is my favorite. For me and my 70-pound bows, it’s probably something of a tie between the 100-grain Magnum, with its 1 1/8-inch cut, and the even wider and more wicked 100-grain GrizzTrick. Both fly like a dream for me, approach field-point-like accuracy and are proven performers on game. For broadheads that started out judged by many to be almost sacrilegious just nine years ago, Slick Trick has helped transform the entire broadhead world, delivering shorter, better broadheads in the process. For more information on these unique broadheads, log onto slicktrick.net or call Slick Trick at (870) 934-0131.

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If you’d like to bring women into your shop and tap into this profitable market, consider hosting a ladies-only night. Such an event will show women that you value their business, allow women to meet and bond with other female archers and give you insight into what products and services women value most. Of course, holding a ladies-only night involves more than just putting up a couple pink signs and locking your male customers out of the shop for a few hours. In order to appeal to women at your ladies-only event or just at your shop in general, you’ll have to think about what products to carry, how you’ll promote the event, whether or not having a female sales clerk will make a difference and if you should consider a trunk show.

What a Woman Wants

Before you can plan any event aimed at female customers, you need to understand what it is women are looking to get out of any retail experience Tammy Sapp, editor of the Women’s Outdoor Wire, speculated on what it would be like to have an outdoor retail store dedicated entirely to women. “The store,” Sapp writes, “would carry women’s hunting clothes from all the manufacturers. I’d be able to see deer hunting, turkey hunting

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and upland bird outfits modeled on mannequins. I could try on clothes in roomy fitting rooms where the lighting was friendly to the 40-plus crowd. I could slip my feet into and ‘test hike’ several different brands and styles of boots. “In my fantasy store,” she continues, “the sales staff would be pleasant and knowledgeable about hunting. Rather than distractedly point to a display of duck decoys, they would actually walk you over to them. And if you had a question about how to work rattling antlers, they would patiently show you. There’d be none of that condescending ‘Well, little lady, you can’t shoot a turkey with a 20 gauge, you need a submarinelaunched ballistic missile.’” You may not be able to dedicate your entire store to women’s hunting products, but that doesn’t necessarily prevent you from meeting the needs of your female customers. Women want what every customer wants—a decent selection of

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products to choose from, a knowledgeable sales staff and to be treated with respect. Provide those things and you’ll be well on your way to winning over your female customers.

Communicate Effectively

Next, make sure you and your staff know how to best communicate with female customers. Women prefer personal connections to lengthy sales pitches and will frequently seek out advice and opinions from people they trust before they make a purchase. Kelly McCormick, writer of a monthly column in Sales and Marketing Management magazine and author of the forthcoming book OutSell Yourself: How to Sell Without Selling, is an expert on women and sales. As she explains, “When a women senses she is being SOLD, she can quickly and skillfully tune a seller out. Most sellers don’t even recognize that she’s turned her attention to other things. They’re too busy reciting the amazing benefits of their products and services. You know you sound like you’re selling if any of your sentences start with ‘our company, our product or our services.’”

Instead of presenting a woman with your usual sales pitch, try forming a connection with her first. One way to earn a woman’s trust is to avoid telling her what you think she needs. “To feel fully confident in her decision-making, a woman needs to know that the seller really gets her and gets her needs,” McCormick explains. “The paradigm of boldly telling a buyer why certain products and/or services are perfect for her or him doesn’t cut it with women. For a woman, the ideal seller is one who grasps her situation fully. Classic open-ended questions beginning with who, what, when, where and tell me about work very well. They not only provide valuable information, they also include a woman in the buying and decision-making process. All of this builds trust. When a woman senses that a seller can be trusted, it increases her comfort in sharing essential information.”

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Asking questions to determine a woman’s needs isn’t enough. You also need to listen to her answers. Too often, salespeople jump to quick conclusions about what a customer might need. They may ask a few questions, but instead of listening to the answers, they’re simply nodding absently as they prepare a sales spiel in their heads. But ignoring a customer’s answers risks missing out on vital pieces of information. “The long story short on how women communicate is that women tell a story when answering questions,” says McCormick. “Within that story there is a gold mine of important information. You’ll hear about her fears, concerns, hopes and wishes on everything from what she needs in products and services to her expectations for the vendors and companies selling to her. Listening to a woman’s story is the surest way to find out what she is really expecting from you and the wares you provide. It also puts you in a great position to make customized recommendations that are a perfect fit for her situation.”

Welcome Women to Your Store

Once you understand how women make buying decisions, it’s time to work on getting them into your store. One of the best ways to make women feel comfortable in this traditionally male-dominated

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arena is to hold a ladies-only night. Make a woman feel welcome and she will return with friends and family many times over. Women tend to spread the word about positive experiences with retailers and brands to their family and friends, even more so than men. A good experience in your shop can build your reputation quickly and drive traffic. When women are passionate about a product, brand or experience, they become strong advocates with social networks that enable them to spread the word rapidly. They have the power to directly influence purchasing decisions, not only for other women but also for other members of their family.

Hosting a Successful Ladies-Only Night

Here are ten tips to help you plan your ladies-only night. ❶ Advertise. Radio, local television and newspaper advertisements will help you get the word out. ❷ Send invitations. Contact the local Game & Fish or natural resources agency and ask if they will provide you with a list of attendees for their Becoming an Outdoors-Woman or Women in the Outdoors clinics. Contact area conservation groups and ask them to spread the word to their members, who in turn can pass the invitations along. Contact the YWCA, church groups or other women’s clubs in the area and extend an invitation to their members.

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❸ Ensure you have adequate inventory. Carefully select products for the female consumer and make sure you have plenty of merchandise on-hand. If you don’t have products women want to buy, the negative feedback from your event will do you more harm than good. ❹ Train your staff. Make sure your staff understands your products and the needs of a female buyer. This includes having female sales clerks on hand to help your clientele, especially in the clothing section. Most women do not want assistance from a male clerk while trying on clothing. Make sure your dressing rooms have mirrors.

❺ Create opportunities for women to actually try out products. Provide areas where women can use the products and ask questions of sales clerks. Make sure your sales clerks understand the importance of answering questions without making your customers feel silly or inadequate. ❻ Provide expert advice. Having representatives from companies on-hand is a great idea. They can provide experts to do short mini-seminars with plenty of time for questions. One-on-one conversations with the people who fully understand the products is important to women during the decision-making and buying process. ❼ Merchandise. Women like to see the item in action

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or on display. They also like to touch and examine products fully before buying. This is especially true of clothing. Make sure you have plenty of mannequins attired in complete outfits so women can see how items will look together. Accessories are important features as well. Fashion shows can be great ways to display clothing and equipment. ❽ Create a welcoming atmosphere. Make sure you have refreshments and generate a positive atmosphere to make women feel welcome. Display signs that welcome the ladies or distribute party favors to show them that you appreciate their business. The attitude of staff is also important. If they are not happy about working overtime for the event it will come across in their demeanor. Make sure your staff understands the importance of this clientele to your store’s future and their job security. ❾ Develop special events. Some ways to generate energy during the event are to award door prizes, hold drawings and offer gift certificates. Many of the companies on-hand doing the seminars and manning informational display tables will be happy to throw in

some items for this purpose. Special one-night-only sales will also add extra incentive to make a purchase. After all, everyone loves a bargain. ❿ Gather feedback. Ask every attendee to fill out a brief questionnaire or go online to complete a survey so you can gather feedback about the event. There is always room for improvement. Ask them to sign up for future mailings or email blasts so you can let them know about special sales, new products and future events.

Trunk Shows

If you are not ready for a full-blown ladies-only night, you may want to consider a trunk show to test the waters. This is where cooperation from suppliers is key. Not only do you need less inventory, but the trunk show can be an intimate affair that requires fewer employees and less space. Suppliers often provide inventory on a consignment basis for the event.

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Continued on page 128

Continued from page 126

The jury is still out on how much appeal pink products have for women. Some people claim that women resent a “pink it and shrink it” mentality. Others argue that having pink products on your shelves is one way of communicating that women are welcome in your store. Pink bows, pink binoculars and pink-trimmed camouflage tend to be more popular among younger girls just getting started in the sport, although there are plenty of women who are both hardcore bowhunters and fans of all things pink. All women have different preferences, just as men do, and women want options. You wouldn’t stock only blue products to appeal to men, would you? Rather than focus on the color of your merchandise, pay attention to the companies that are targeting female consumers in a big way. Women prefer to buy brands they are familiar with, so when you come across a company that is actively promoting itself to women, consider stocking that company’s products. As McCormick explains, “The brand that earns a woman’s trust is the one that gets her. It integrates with her reality, instead of trying to change it.” Women are often very loyal to brands they feel fit their needs, and tapping into that loyalty can pay off in a big way for you.

Trunk shows are more common in the fashion industry, but you can mimic the concept. In the fashion industry, a trunk show is typically a special event in which one artist or designer puts on a special display of his or her work for review by a select, usually small, group of people. The event is named because the designer generally shows up with a trunk of merchandise to show. Commonly used in boutiques and small shops or by specific divisions within large retailers, trunk shows are reserved for the best clients by invitation only. Many times the show features items not yet ready for sale to the average consumer, giving the select clients first chance to own the product. Trunk shows can be beneficial to small shops that already have a list of female clients. The event can be used to highlight a specific product or supplier or to test reaction to a new product. If the consumer loves the product, the shop owner can place the order without having a prior investment in inventory. If the trunk show does not go well, the owner knows a specific product is not going to sell well and eliminates the chance of being stuck with a bunch of excess inventory. Pre-season trunk shows can be effective and informative. These shows can be held during the slow time of year to help generate sales and make better decisions when buying new products. If a product is not perceived well at a trunk show, you can provide feedback to the supplier, who may in turn make modifications to the product based upon your comments.

Gander Gals is a Great Example

Retail giant Gander Mountain welcomes women to the store with a special program called Gander Gals. These mini-get-togethers happen in most of the stores throughout the year for two to three hours in the evenings every other week. Small groups of women gather to learn about archery, hiking, camping, fishing, outdoor cooking and other outdoor activities in a fun and comfortable environment. Many have female instructors who make the classes fun and easy to understand.

Conclusion

An archery shop does not have to be just a “guys’ store” any more. By working to better understand female consumers and creating a welcoming environment through a ladies-only night, you will attract more women to your archery shop and increase sales.

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Marketplace

Inside Archery 129 January 2010

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Inside Archery 130 January 2010

Marketplace

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I n s i d e

t h e

i n d u s t r y

Solutions by Greg Staggs

oes Your Passion Show? • “Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive.” Think about that for a moment. I bet you can vividly recall the last time you were around someone who was genuinely alive. Howard Thurman penned those words to describe exactly how people can make a difference, can set themselves apart in their field and can thoroughly enjoy themselves in the process. Reflect back on why you originally got into the business of archery. Is that spark still there? We’ve all seen workers, even business owners, who almost seemed dead on their feet. It’s even been suggested that many people die at about the age of 26, although they don’t get dirt thrown on them until they’re in their 80s. They become walking zombies, robotically going about perfunctory tasks with no emotion, passing the day away doing the same repetitive chores to simply earn a paycheck. Is that the way your customers view you? There is a good chance that you entered the archery business because it excited you and made you come alive. It’s not often that people get the chance to actually work and make a living doing the very thing they enjoy the most. Count yourself lucky, even if you’ve been doing it for what seems like a very long time. Can your customers tell you’re still excited about working in the archery industry? Does your voice raise an octave as you grab the latest bow off the rack and begin explaining why you think it would be a great fit for a particular customer? Or do you talk in hushed and reverent tones to one of your patrons while you detail last week’s encounter with the big buck you’ve been watching all summer? Are you still living your passion for archery outside of the confines of the store walls? Thomas Watson, the founder of IBM, put it this way: “Make room in your heart for work and put some heart into your work.” Don’t be scared to let your customers see that you’re still excited about your business and the sport. Archery shops and all that merchandise are lifeless by themselves. It’s your passion that breathes life into the business and the gear. I’ve visited archery shops that, while stocked as well as any high-end box store in the country, thoroughly disappointed me because of a lack of passion. I’ve also made my way into little side-street storefronts that were barely large enough to hold the proprietor, me and the few bows and accessories that were on hand, but i left truly invigorated because of the enthusiasm of the

store owner. It’s those stores that I remember, cherish and return to time and time again, as do most customers. Sociologist Tony Campolo has observed, “We are caught up at a particular stage in our national ethos in which we’re not only materialistic but are becoming emotionally dead as people. We don’t sing, we don’t dance, we don’t even commit sin with much enthusiasm.” Is passion a part of your day? Do you wake up feeling energized, excited to go to work? Do you look forward to the last customer of the day walking into your store as much as you do your first? Or do you live from weekend to weekend, sleepwalking through your everyday routine? If you have lost that passion, to some degree, how do you get it back? Mark McCormack, author of What They Don’t Teach You at Harvard Business School, places the blame squarely on boredom. “Boredom occurs when the learning curve flattens out.” This too often happens in archery shops when people become complacent with how things have always been done. It can also arise when you’ve done the same job for too long. If you find yourself bored with researching the latest market trends, meeting with sales reps and attending trade shows, pass that task along to someone else in the store. Another may bring a fresh set of eyes to the task as well as boundless enthusiasm. Maybe it’s been years since you’ve actually served-in a peep or tied on a D-loop, and chatting with a customer about his upcoming hunting plans while he stands there and waits for your services will do you a world of good. Allowing your passion to spill out into the community can also help you get past the daily drudgery. I distinctly recall a conversation I had last summer with husband-and-wife shop owners who had pushed their passion for archery out into their community by becoming avidly involved with the National Archery in the Schools Program. They helped several local schools start those programs. Their passion for the sport literally oozed out of their pores when talking about building the future of archery and recruiting new members. In turn, you couldn’t help but get excited about their involvement and pull for their success. Passionate people attract like-minded people. And customers who are passionate about archery are exactly the type of individual you want frequenting your store. They’ll be more apt to try the latest bows and every other new product that comes along. They’ll certainly spend more with you. When it comes to attracting that type of customer, set yourself on fire with your passion for the sport, and people will come from miles around to enjoy the heat.

Inside Archery 132 January 2010