Zenith Global Report
Global Alkaline Water A comprehensive analysis of the current trends and key themes driving growth in high-pH bottled water
2019
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Contents Section 1. Methodology & definitions 2. Introduction & executive summary 3. Premium water global overview 4. Alkaline water global overview 5. Alkaline water regional focus 5.1 North America
5.2 West Europe 5.3 Asia Pacific 6. Brand positioning 7. Consumer profiles 8. Emerging market opportunities 9. Cultural & regulatory factors 10. Brand profiles
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Page
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Methodology & definitions
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1. Methodology & definitions Methodology Premium water and alkaline water Commentary
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1. Methodology & definitions Definitions Premium water Commentary
Alkaline water
Commentary
pH 7.0
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pH 10.0
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Introduction & executive summary
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2. Introduction & executive summary Introduction to alkaline water - health claims and credentials Commentary
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2. Introduction & executive summary Executive summary Key findings Commentary
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Premium water global overview
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3. Premium water global overview What makes a water premium Commentary
Quality of water available in the market •
Commentary
Water provenance •
Commentary
Formats •
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Commentary
3. Premium water global overview Market volume 2013-2017 and forecast 2018-2023 Commentary
Global premium water volume (million litres) 12,000 10,000 8,000
6,000 4,000 2,000 2013
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2015
2016
2017
2018f
2019f
2020f
2021f
2022f
2023f
3. Premium water global overview Market value 2013-2017 and forecast 2018-2023 Commentary
Global premium water value (US$ millions) 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000
1,000 2013 13
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2015
2016
2017
2018f
2019f
2020f
2021f
2022f
2023f
3. Premium water global overview Value per litre 2013-2017 Commentary
Global premium water value per litre (US$) 3.50 3.00 2.50 2.00 1.50 1.00 0.50 2013
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2015
2016
2017
3. Premium water global overview Trends and developments Commentary
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Alkaline water global overview
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4. Alkaline water global overview Introduction Commentary
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4. Alkaline water global overview Market volume 2013-2018 and forecast 2019-2023 Commentary
Global alkaline water volume (million litres) 500 450
400 350 300 250 200 150 100 50 2013
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2015
2016
2017
2018
2019f
2020f
2021f
2022f
2023f
4. Alkaline water global overview Market value 2013-2018 and forecast 2019-2023 Commentary
Global alkaline water value (US$ millions) 400 350 300 250
200 150 100 50 2013
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2015
2016
2017
2018
2019f
2020f
2021f
2022f
2023f
4. Alkaline water global overview Value per litre 2013-2018 Commentary
Global alkaline water value per litre (US$) 2.50
2.00
1.50
1.00
0.50
2013
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2015
2016
2017
2018
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Alkaline water regional focus
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5.1
Alkaline water regional focus: (REGION)
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5.1 Alkaline water regional focus: (REGION) X brands present in the market
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5.1 Alkaline water regional focus: (REGION) Introduction Commentary
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5.1 Alkaline water regional focus: (REGION) Top 5 brands market share % 2018 Commentary
2018 Water volume %
10.0 20.0 10.0
20.0
20.0
20.0
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Brand A
Brand B
Brand C
Brand D
Brand E
Others
5.1 Alkaline water regional focus: (REGION) Market volume 2013-2018 and forecast 2019-2023 Commentary
(REGION) alkaline water volume (million litres) 300 250
200 150 100 50 2013
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2015
2016
2017
2018
2019f
2020f
2021f
2022f
2023f
5.1 Alkaline water regional focus: (REGION) Market value 2013-2018 and forecast 2019-2023 Commentary
2018 VPL US $X
(REGION) alkaline water value (US$ millions) 800 700 600 500 400 300 200 100 2013
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2015
2016
2017
2018
2019f
2020f
2021f
2022f
2023f
5.1 Alkaline water regional focus: (REGION) Per capita consumption 2013-2018 and forecast 2019-2023 Commentary
(REGION) alkaline water PCC (litres) 1.40 1.20 1.00
0.80 0.60 0.40 0.20 0.00 2013
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2015
2016
2017
2018
2019f
2020f
2021f
2022f
2023f
5.1 Alkaline water regional focus: (REGION) Trends and developments Commentary
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Brand positioning
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6. Brand positioning Artificially enhanced vs naturally high pH Commentary
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6. Brand positioning Artificially enhanced vs naturally high pH Artificially enhanced / ionised
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Naturally high pH
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Consumer profiles
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7. Consumer profiles Consumption occasions and consumer segments Commentary
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7. Consumer profiles Consumption occasions and consumer segments Commentary
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Emerging market opportunities
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8. Emerging market opportunities Emerging brands Commentary
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Cultural & regulatory factors
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9. Cultural & regulatory factors High growth markets Commentary
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Brand profiles
10. Brand profiles: (REGION)
Brand name
Company name, Country website
Product information:
pH level: Natural or enhanced:
Launch date: Positioning & channels: Pack size & type: Price:
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